Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Brandi AI CEO Leah Nurik on winning the answer, not the click
Leah Nurik, CEO and co-founder of Brandi AI, argues that when a buyer asks an AI assistant which vendor to consider, the answer names a few companies — and the rest effectively don't exist. She and Greg Kihlström get into what decides who makes that list.
Generative Engine Optimization is not SEO with a new acronym. Nurik discusses which parts of a mature search operation still do real work in AI-mediated discovery, and which parts have become motion that connects to nothing.
Much of what shapes your AI answer lives in sources you don't own. Earned coverage, third-party reviews, and public…
The skinny
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