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Walmart's Genius "Who Knew?" Campaign: Walton Goggins Exposes What You're Missing vs Amazon · Omni Talk Retail

• 0:00
  Walmart
• 0:00
  has
• 0:00
  introduced
• 0:01
  a
• 0:01
  new
• 0:01
  ad
• 0:01
  campaign
• 0:02
  featuring
• 0:03
  Walton
• 0:04
  Goggins
• 0:04
  of
• 0:05
  the
• 0:05
  White
• 0:05
  Lotus
• 0:06
  fame.
• 0:06
  Under
• 0:06
  the
• 0:06
  tagline
• 0:07
  who
• 0:08
  knew?
• 0:08
  According
• 0:09
  to
• 0:09
  a
• 0:09
  Walmart
• 0:10
  press
• 0:10
  release,
• 0:10
  the
• 0:10
  campaign
• 0:10
  is
• 0:11
  meant
• 0:11
  to
• 0:11
  highlight
• 0:11
  how
• 0:12
  Walmart
• 0:12
  has
• 0:12
  changed,
• 0:13
  quote,
• 0:14
  a
• 0:14
  lot.
• 0:15
  The
• 0:15
  campaign
• 0:16
  highlights
• 0:16
  how
• 0:17
  Walmart
• 0:17
  now
• 0:17
  has
• 0:18
  more
• 0:18
  than
• 0:18
  half
• 0:18
  a
• 0:18
  billion
• 0:19
  items
• 0:19
  online
• 0:19
  and
• 0:20
  in
• 0:20
  its
• 0:20
  app,
• 0:20
  express
• 0:21
  delivery
• 0:21
  to
• 0:21
  your
• 0:22
  door
• 0:22
  in
• 0:22
  as
• 0:22
  little
• 0:22
  as
• 0:22
  one
• 0:23
  hour,
• 0:23
  A
• 0:23
  Walmart
• 0:24
  plus
• 0:24
  membership
• 0:24
  that
• 0:25
  gives
• 0:25
  you
• 0:25
  perks
• 0:25
  beyond
• 0:26
  groceries
• 0:26
  and
• 0:27
  a
• 0:27
  digital
• 0:27
  experience
• 0:28
  that's,
• 0:28
  well,
• 0:29
  better
• 0:29
  than
• 0:29
  most
• 0:30
  people
• 0:30
  realize
• 0:31
  because,
• 0:32
  quote,
• 0:32
  the
• 0:32
  biggest
• 0:32
  surprise
• 0:33
  isn't
• 0:33
  what's
• 0:34
  changed,
• 0:34
  Chris,
• 0:35
  it's
• 0:35
  how
• 0:35
  many
• 0:35
  people
• 0:36
  don't
• 0:36
  know
• 0:36
  it's
• 0:37
  already
• 0:37
  there.
• 0:38
  I
• 0:38
  love
• 0:38
  when
• 0:38
  we
• 0:38
  have
• 0:38
  to
• 0:38
  quote
• 0:39
  the
• 0:39
  press
• 0:39
  releases.
• 0:39
  It's
• 0:40
  so
• 0:40
  great.
• 0:40
  Yes.
• 0:41
  Chris,
• 0:42
  what's
• 0:42
  your
• 0:42
  assessment
• 0:43
  of
• 0:43
  Walmart's
• 0:44
  new
• 0:45
  who
• 0:45
  knew?
• 0:45
  Who
• 0:46
  did?
• 0:47
  I
• 0:47
  mean?
• 0:47
  And
• 0:47
  in
• 0:48
  a
• 0:48
  nutshell,
• 0:48
  I
• 0:48
  think,
• 0:48
  I
• 0:49
  think,
• 0:49
  honestly,
• 0:49
  I
• 0:50
  love
• 0:50
  it.
• 0:50
  I
• 0:51
  think
• 0:51
  it's
• 0:51
  a
• 0:51
  brilliant
• 0:51
  move,
• 0:52
  particularly
• 0:52
  from
• 0:53
  the
• 0:53
  CMO
• 0:53
  William
• 0:54
  White's
• 0:55
  mind
• 0:55
  and
• 0:55
  more
• 0:56
  on
• 0:56
  him
• 0:56
  probably
• 0:56
  later,
• 0:57
  you
• 0:57
  know,
• 0:57
  if
• 0:57
  we
• 0:57
  have
• 0:57
  a
• 0:57
  time
• 0:58
  to
• 0:58
  get
• 0:58
  to
• 0:58
  it.
• 0:58
  But,
• 0:58
  you
• 0:59
  know,
• 0:59
  first,
• 0:59
  I
• 0:59
  mean,
• 0:59
  first
• 1:00
  of
• 1:00
  all,
• 1:00
  I
• 1:00
  have
• 1:00
  to
• 1:00
  love
• 1:00
  anything
• 1:01
  by
• 1:01
  Walton
• 1:01
  Goggins,
• 1:02
  like,
• 1:02
  shout
• 1:03
  out
• 1:03
  to
• 1:03
  the
• 1:04
  Walton,
• 1:04
  like,
• 1:04
  that's
• 1:05
  so
• 1:05
  great.
• 1:05
  That
• 1:05
  was
• 1:05
  such
• 1:05
  a
• 1:06
  perfect
• 1:06
  pick.
• 1:06
  The
• 1:07
  casting
• 1:07
  for
• 1:07
  this
• 1:07
  was
• 1:08
  Walton
• 1:09
  Cloggins.
• 1:09
  If
• 1:09
  you've
• 1:10
  seen
• 1:10
  the
• 1:10
  commercial.
• 1:10
  That's
• 1:11
  so
• 1:11
  great.
• 1:11
  Walton
• 1:12
  Cloggins.
• 1:12
  That's
• 1:12
  such
• 1:13
  a
• 1:13
  great
• 1:13
  little
• 1:13
  play
• 1:13
  on
• 1:14
  words.
• 1:14
  But
• 1:15
  strategically,
• 1:16
  I
• 1:16
  also
• 1:16
  love
• 1:17
  this
• 1:17
  because
• 1:18
  it
• 1:18
  says
• 1:19
  to
• 1:19
  Amazon
• 1:19
  shoppers,
• 1:20
  basically
• 1:20
  it
• 1:20
  says,
• 1:20
  like,
• 1:20
  look,
• 1:21
  everything
• 1:21
  you
• 1:21
  can
• 1:21
  get
• 1:22
  from
• 1:22
  Amazon,
• 1:23
  you
• 1:23
  can
• 1:23
  now
• 1:23
  get
• 1:23
  from
• 1:24
  us
• 1:25
  and
• 1:25
  more
• 1:25
  so
• 1:25
  because
• 1:26
  once
• 1:26
  you
• 1:26
  cross
• 1:26
  like
• 1:26
  a
• 1:27
  half
• 1:27
  billion
• 1:27
  item
• 1:28
  threshold,
• 1:28
  it's
• 1:29
  like,
• 1:29
  you
• 1:29
  know,
• 1:29
  having
• 1:30
  600
• 1:30
  million,
• 1:31
  700
• 1:31
  million,
• 1:31
  who
• 1:32
  cares
• 1:32
  at
• 1:32
  that
• 1:32
  point,
• 1:33
  right?
• 1:33
  And,
• 1:33
  but
• 1:34
  by
• 1:34
  the
• 1:34
  same
• 1:34
  token,
• 1:34
  with
• 1:35
  Walmart
• 1:35
  plus,
• 1:35
  you
• 1:35
  get
• 1:36
  so
• 1:36
  much
• 1:36
  more
• 1:36
  benefits.
• 1:37
  In
• 1:37
  Amazon
• 1:37
  prime,
• 1:38
  you
• 1:38
  get
• 1:38
  the
• 1:38
  gas
• 1:39
  discounts,
• 1:39
  you
• 1:40
  get
• 1:41
  the.
• 1:41
  I
• 1:41
  wrote,
• 1:41
  I
• 1:42
  wrote
• 1:42
  down
• 1:42
  everything
• 1:42
  here.
• 1:43
  You
• 1:43
  get
• 1:43
  in
• 1:43
  store
• 1:43
  returns,
• 1:44
  you
• 1:44
  get
• 1:44
  express
• 1:45
  delivery.
• 1:45
  So
• 1:45
  you
• 1:46
  know
• 1:46
  when.
• 1:46
  And
• 1:46
  it's
• 1:47
  cheaper.
• 1:47
  Yeah,
• 1:47
  it's
• 1:48
  like
• 1:48
  50
• 1:48
  bucks
• 1:48
  cheaper.
• 1:49
  I
• 1:49
  can't
• 1:49
  remember
• 1:50
  exactly,
• 1:50
  but
• 1:50
  it's
• 1:50
  like
• 1:50
  50
• 1:51
  bucks
• 1:51
  cheaper.
• 1:51
  So,
• 1:51
  like
• 1:51
  the
• 1:52
  annual
• 1:52
  subscription.
• 1:52
  The
• 1:53
  annual
• 1:53
  subscription
• 1:53
  for
• 1:53
  Walmart
• 1:54
  Plus.
• 1:54
  So
• 1:54
  Walmart
• 1:54
  plus
• 1:55
  beats
• 1:55
  prime
• 1:56
  every
• 1:56
  day
• 1:56
  of
• 1:56
  the
• 1:56
  week
• 1:56
  and
• 1:57
  twice
• 1:57
  on
• 1:57
  Sundays,
• 1:57
  in
• 1:57
  my
• 1:58
  opinion.
• 1:58
  So,
• 1:58
  yeah,
• 1:58
  I
• 1:58
  think
• 1:58
  this
• 1:59
  is
• 1:59
  a
• 1:59
  great
• 1:59
  campaign.
• 2:00
  Super
• 2:00
  smart,
• 2:01
  super
• 2:01
  brilliant.
• 2:01
  What
• 2:01
  do
• 2:02
  you
• 2:02
  think?
• 2:02
  You
• 2:02
  love
• 2:02
  it
• 2:02
  too,
• 2:02
  because
• 2:03
  you
• 2:03
  already
• 2:03
  kind
• 2:03
  of
• 2:04
  showed
• 2:04
  your
• 2:04
  hand
• 2:04
  on
• 2:04
  this
• 2:05
  one.
• 2:05
  I
• 2:05
  thought
• 2:05
  it
• 2:05
  was
• 2:05
  a
• 2:05
  really
• 2:06
  great,
• 2:06
  you
• 2:06
  know,
• 2:07
  coming
• 2:07
  from
• 2:07
  my
• 2:07
  advertising
• 2:08
  background,
• 2:08
  I
• 2:08
  thought
• 2:09
  this
• 2:09
  was
• 2:09
  one
• 2:09
  of
• 2:09
  the
• 2:10
  great
• 2:10
  ways
• 2:10
  to
• 2:11
  just
• 2:11
  kind
• 2:11
  of
• 2:11
  play
• 2:12
  on
• 2:12
  the
• 2:12
  obvious
• 2:13
  theme,
• 2:13
  which
• 2:14
  is
• 2:14
  like
• 2:14
  just
• 2:15
  the
• 2:16
  Walton
• 2:16
  Goggins
• 2:17
  you're
• 2:17
  talking
• 2:18
  about,
• 2:18
  who
• 2:18
  knew
• 2:18
  you're
• 2:19
  featuring
• 2:19
  if
• 2:19
  you
• 2:20
  haven't
• 2:20
  seen
• 2:20
  the
• 2:20
  advertisement,
• 2:21
  it's
• 2:21
  so
• 2:21
  good,
• 2:22
  like
• 2:22
  just
• 2:22
  featuring
• 2:23
  every
• 2:23
  single
• 2:23
  thing
• 2:24
  in
• 2:24
  that
• 2:24
  hole
• 2:24
  from
• 2:25
  clogs
• 2:25
  to
• 2:26
  accordions
• 2:27
  are
• 2:27
  things
• 2:27
  that
• 2:27
  you
• 2:28
  can
• 2:28
  buy
• 2:28
  on
• 2:28
  Walmart.
• 2:29
  So
• 2:29
  I
• 2:29
  think
• 2:29
  it
• 2:30
  just
• 2:30
  was,
• 2:30
  it
• 2:30
  did
• 2:30
  a
• 2:30
  really
• 2:31
  great
• 2:31
  job
• 2:31
  of
• 2:32
  showing
• 2:32
  people
• 2:33
  hitting
• 2:33
  the
• 2:33
  point
• 2:34
  home.
• 2:34
  But
• 2:35
  I
• 2:35
  think
• 2:35
  most
• 2:35
  importantly,
• 2:36
  in
• 2:37
  addition
• 2:37
  to
• 2:37
  what
• 2:38
  this
• 2:38
  is
• 2:38
  telling
• 2:38
  people
• 2:39
  about
• 2:39
  Walmart
• 2:40
  is
• 2:40
  that
• 2:40
  in
• 2:41
  addition
• 2:41
  to
• 2:41
  what
• 2:41
  they
• 2:42
  can
• 2:42
  get
• 2:42
  from
• 2:42
  Amazon,
• 2:43
  you
• 2:43
  also
• 2:43
  have
• 2:44
  to
• 2:44
  think
• 2:44
  about
• 2:44
  the
• 2:45
  grocery
• 2:45
  and
• 2:45
  food
• 2:46
  elements
• 2:46
  that
• 2:46
  is
• 2:47
  so
• 2:47
  significant
• 2:47
  here.
• 2:48
  So
• 2:48
  all
• 2:48
  of
• 2:48
  these
• 2:48
  things
• 2:49
  in
• 2:49
  the
• 2:49
  entire
• 2:50
  universe
• 2:50
  of
• 2:51
  Walmart's
• 2:51
  marketplace,
• 2:52
  but
• 2:52
  then
• 2:52
  also
• 2:53
  with
• 2:53
  a
• 2:53
  Walmart
• 2:54
  plus
• 2:54
  membership,
• 2:54
  you
• 2:55
  also
• 2:55
  have
• 2:55
  access
• 2:56
  to
• 2:56
  groceries.
• 2:57
  And
• 2:57
  I
• 2:58
  think
• 2:58
  what's
• 2:58
  most
• 2:59
  significant
• 3:00
  to
• 3:00
  the
• 3:00
  people
• 3:00
  that
• 3:00
  I've
• 3:01
  been
• 3:01
  trying,
• 3:01
  I've
• 3:01
  been
• 3:01
  evangelizing
• 3:02
  the
• 3:02
  Walmart
• 3:02
  Plus.
• 3:03
  Yeah,
• 3:03
  you're
• 3:03
  like
• 3:04
  the
• 3:04
  biggest
• 3:05
  human.
• 3:05
  Oh
• 3:06
  my
• 3:06
  God,
• 3:06
  it's
• 3:06
  been
• 3:06
  amazing.
• 3:07
  But
• 3:07
  I
• 3:07
  think
• 3:07
  the
• 3:08
  thing
• 3:08
  that's
• 3:08
  most
• 3:08
  impressive
• 3:09
  for
• 3:09
  people
• 3:10
  is
• 3:10
  that
• 3:11
  should
• 3:11
  you
• 3:11
  decide
• 3:12
  you
• 3:12
  don't
• 3:12
  ever
• 3:13
  want
• 3:13
  to
• 3:13
  step
• 3:13
  foot
• 3:13
  in
• 3:14
  a
• 3:14
  Walmart
• 3:14
  or
• 3:15
  maybe
• 3:15
  for
• 3:15
  us
• 3:16
  it's
• 3:16
  not
• 3:16
  convenient
• 3:17
  for
• 3:17
  as
• 3:17
  convenient
• 3:18
  for
• 3:18
  you
• 3:18
  because
• 3:18
  you
• 3:19
  have
• 3:19
  to
• 3:19
  drive
• 3:19
  a
• 3:19
  little
• 3:19
  bit
• 3:20
  further
• 3:20
  right
• 3:21
  now.
• 3:21
  You
• 3:22
  can
• 3:22
  have
• 3:22
  the
• 3:22
  total
• 3:22
  Walmart
• 3:23
  experience,
• 3:23
  get
• 3:24
  all
• 3:24
  of
• 3:24
  those
• 3:24
  benefits
• 3:25
  and
• 3:25
  everything
• 3:26
  comes
• 3:26
  to
• 3:27
  you
• 3:27
  through
• 3:27
  the
• 3:28
  app,
• 3:28
  through
• 3:28
  the
• 3:28
  digital
• 3:29
  properties.
• 3:29
  You
• 3:30
  can
• 3:30
  return
• 3:30
  stuff
• 3:31
  through
• 3:31
  the
• 3:31
  app.
• 3:31
  Like
• 3:32
  everything
• 3:32
  that
• 3:32
  is
• 3:33
  in
• 3:33
  the
• 3:33
  Walmart
• 3:34
  system
• 3:34
  can
• 3:35
  come
• 3:35
  to
• 3:35
  you
• 3:35
  as
• 3:35
  a
• 3:36
  consumer.
• 3:36
  And
• 3:36
  I
• 3:37
  think
• 3:37
  that's
• 3:37
  where
• 3:38
  you
• 3:38
  really
• 3:38
  are
• 3:39
  starting
• 3:39
  to
• 3:39
  see
• 3:39
  the
• 3:40
  significance
• 3:40
  of
• 3:40
  this
• 3:41
  new
• 3:41
  demographic
• 3:42
  coming
• 3:42
  to
• 3:42
  Walmart.
• 3:43
  I
• 3:44
  100%
• 3:44
  agree.
• 3:44
  I
• 3:45
  mean,
• 3:45
  I
• 3:45
  don't
• 3:45
  think
• 3:46
  there's
• 3:46
  nothing
• 3:46
  more
• 3:46
  I
• 3:47
  would
• 3:47
  add
• 3:47
  to
• 3:47
  that.
• 3:47
  I
• 3:47
  think
• 3:48
  those
• 3:48
  points
• 3:48
  are
• 3:48
  dead
• 3:48
  on.
• 3:49
  It's
• 3:49
  a
• 3:49
  really
• 3:49
  smart
• 3:49
  play.
• 3:50
  You
• 3:50
  know,
• 3:50
  I
• 3:50
  mentioned
• 3:51
  William
• 3:51
  White
• 3:51
  before,
• 3:51
  former
• 3:52
  colleague
• 3:52
  of
• 3:52
  ours
• 3:52
  at
• 3:53
  Target.
• 3:53
  Ton
• 3:54
  of
• 3:54
  respect
• 3:54
  for
• 3:54
  him.
• 3:55
  You
• 3:56
  know,
• 3:56
  he
• 3:56
  potentially,
• 3:57
  you
• 3:57
  know,
• 3:57
  if
• 3:57
  I
• 3:57
  was,
• 3:58
  if
• 3:58
  I
• 3:58
  was
• 3:58
  Target,
• 3:58
  I'd
• 3:59
  be
• 3:59
  taking
• 3:59
  a
• 3:59
  hard
• 3:59
  look
• 4:00
  at
• 4:00
  him
• 4:00
  given
• 4:00
  his
• 4:00
  background
• 4:01
  and
• 4:01
  what
• 4:01
  he's
• 4:01
  doing
• 4:02
  here,
• 4:02
  to
• 4:03
  upscale
• 4:03
  Target
• 4:03
  to
• 4:04
  upscale
• 4:04
  Walmart
• 4:05
  in
• 4:05
  terms
• 4:05
  of
• 4:05
  the
• 4:05
  perception
• 4:06
  that
• 4:06
  it
• 4:06
  has
• 4:06
  across
• 4:07
  the
• 4:07
  nation
• 4:07
  as
• 4:07
  well.
• 4:08
  So
• 4:08
  I'm
• 4:08
  sure
• 4:08
  the
• 4:08
  Walmart
• 4:09
  folks
• 4:09
  aren't
• 4:09
  happy
• 4:09
  to
• 4:10
  hear
• 4:10
  me
• 4:10
  say
• 4:10
  that.
• 4:10
  But,
• 4:11
  but,
• 4:11
  and
• 4:11
  if
• 4:11
  I
• 4:11
  was,
• 4:12
  if
• 4:12
  I
• 4:12
  was
• 4:12
  the,
• 4:12
  if
• 4:12
  I
• 4:12
  was
• 4:12
  the
• 4:13
  Target
• 4:13
  board,
• 4:13
  I'd
• 4:13
  definitely
• 4:13
  be
• 4:13
  taking
• 4:14
  a
• 4:14
  hard
• 4:14
  look
• 4:14
  at
• 4:14
  him
• 4:14
  because
• 4:14
  he
• 4:15
  might
• 4:15
  actually
• 4:15
  be
• 4:15
  my,
• 4:15
  a
• 4:15
  number
• 4:16
  one
• 4:16
  choice.