Latest / Marketing Execution with Mark Donnigan
The "What If" Framework for Strategic Storytelling
Marketers sometimes stare at blank screens waiting for content ideas. Meanwhile, a simple "What If" framework turns everyday observations into compelling stories in five sentences or less. On this episode of the Marketing Execution Podcast, we break down a six-category question system that transforms how you generate GTM narratives and product positioning angles.
The framework gives you concrete categories: Flip the Truth, Change a Purpose, Add a New Ability, Alter the Size, Shift the Time, and Mix with Fiction. Each category comes with a specific action, a question template, and examples…
The skinny
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