Latest / Creating The Perfect Experience
What It Takes To Execute, The Essence Festival of Culture with Carmen Jones
In this episode, Mark speaks with Carmen Jones, the Senior Director of Experiential of Essence. With over 20 years of experience, Carmen is responsible for the brands notable live and virtual events, including Essence Festival of Culture, Black Women in Hollywood, and Essence Fashion House to name a few. Learn what it takes to produce one of the nation’s largest festival, The Essence Festival of Culture.
00:40 Started in banking &educational finance
1:39 Working in Wine & Spirits led to Events business
3:17 Launched own Event planning business
6:06 Lifestyle of consumer 360
8:12 Brand Persona…
The skinny
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