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Target's Shoppable Bravo Show Signals a Bigger Retail Trend | Fast Five Shorts · Omni Talk Retail

• 0:00
  Target
• 0:00
  is
• 0:00
  to
• 0:01
  sponsor
• 0:01
  a
• 0:02
  first
• 0:02
  of
• 0:02
  a
• 0:03
  kind
• 0:03
  shoppable
• 0:04
  Bravo
• 0:05
  digital
• 0:06
  series.
• 0:07
  Okay.
• 0:07
  According
• 0:08
  to
• 0:08
  Chainsaw
• 0:08
  Age,
• 0:09
  Target
• 0:09
  will
• 0:10
  be
• 0:10
  the
• 0:10
  exclusive
• 0:11
  retail
• 0:12
  sponsor
• 0:12
  of
• 0:12
  a
• 0:13
  digital
• 0:13
  series
• 0:14
  inspired
• 0:15
  by
• 0:15
  the
• 0:15
  format
• 0:15
  of
• 0:15
  Bravo's
• 0:16
  popular
• 0:16
  show
• 0:17
  Watch
• 0:17
  what
• 0:17
  Happens
• 0:18
  live
• 0:18
  with
• 0:18
  Andy
• 0:19
  Cohen.
• 0:20
  The
• 0:20
  series,
• 0:21
  titled
• 0:21
  Shop
• 0:22
  what
• 0:22
  Happens
• 0:23
  is
• 0:23
  a
• 0:24
  weekly
• 0:24
  summer
• 0:24
  theme
• 0:25
  series
• 0:25
  that
• 0:25
  brings
• 0:26
  together
• 0:26
  some
• 0:26
  of
• 0:26
  Bravo's
• 0:27
  best
• 0:27
  known
• 0:27
  figures
• 0:28
  for
• 0:28
  conversations,
• 0:29
  games
• 0:29
  and
• 0:30
  cultural
• 0:31
  commentary
• 0:32
  spanning
• 0:33
  fashion,
• 0:33
  entertainment,
• 0:35
  beauty,
• 0:36
  travel,
• 0:36
  swim
• 0:37
  and
• 0:37
  seasonal
• 0:38
  trends.
• 0:39
  QR
• 0:39
  codes
• 0:40
  will
• 0:40
  enable
• 0:40
  seamless
• 0:41
  shopping
• 0:41
  directly
• 0:41
  from
• 0:42
  Peacock
• 0:42
  on
• 0:42
  living
• 0:43
  room
• 0:43
  devices,
• 0:44
  while
• 0:44
  Text
• 0:45
  to
• 0:45
  Shop
• 0:46
  and
• 0:46
  Click
• 0:46
  to
• 0:46
  Shop
• 0:47
  functionality
• 0:48
  will
• 0:48
  allow
• 0:48
  fans
• 0:48
  to
• 0:49
  instantly
• 0:49
  shop
• 0:50
  the
• 0:50
  featured
• 0:51
  Target
• 0:51
  items
• 0:52
  they
• 0:52
  see
• 0:52
  across
• 0:53
  the
• 0:53
  PeaceRock
• 0:54
  mobile
• 0:54
  app,
• 0:54
  YouTube,
• 0:55
  tick
• 0:56
  tock
• 0:56
  and
• 0:56
  Instagram.
• 0:57
  So,
• 0:57
  Chris,
• 0:58
  this
• 0:58
  is
• 0:58
  also
• 0:58
  the
• 0:59
  A.
• 0:59
  M.
• 0:59
  Put
• 1:00
  you
• 1:00
  on
• 1:00
  the
• 1:00
  spot
• 1:00
  question.
• 1:00
  It's
• 1:01
  one
• 1:01
  for
• 1:01
  you
• 1:02
  this
• 1:02
  week
• 1:02
  and
• 1:02
  here
• 1:02
  it
• 1:02
  is.
• 1:03
  Okay,
• 1:04
  if
• 1:05
  entertainment
• 1:06
  and
• 1:06
  shopping
• 1:07
  keep
• 1:07
  merging,
• 1:08
  are
• 1:09
  retailers
• 1:10
  eventually
• 1:11
  competing
• 1:11
  less
• 1:12
  with
• 1:12
  each
• 1:13
  other
• 1:13
  and
• 1:14
  more
• 1:14
  with
• 1:14
  Netflix,
• 1:15
  Tick
• 1:15
  Tock
• 1:16
  and
• 1:16
  creators
• 1:16
  for
• 1:16
  attention?
• 1:18
  And
• 1:19
  what's
• 1:19
  the
• 1:19
  future
• 1:20
  scenario?
• 1:21
  That
• 1:21
  sounded
• 1:22
  ridiculous
• 1:23
  yesterday.
• 1:23
  Like
• 1:24
  that
• 1:24
  probably
• 1:24
  did.
• 1:25
  That
• 1:26
  could
• 1:26
  feel
• 1:26
  plausible
• 1:28
  tomorrow.
• 1:29
  Why,
• 1:29
  why
• 1:30
  do
• 1:30
  I
• 1:30
  always,
• 1:30
  first
• 1:31
  of
• 1:31
  all,
• 1:31
  why
• 1:31
  do
• 1:31
  I
• 1:31
  always
• 1:32
  get
• 1:32
  these
• 1:32
  questions
• 1:33
  in
• 1:33
  the
• 1:34
  least
• 1:34
  opportune
• 1:34
  time
• 1:35
  for
• 1:35
  me?
• 1:35
  I'm
• 1:35
  like
• 1:35
  36
• 1:36
  hours
• 1:36
  after
• 1:37
  a
• 1:37
  stomach
• 1:37
  bug
• 1:38
  and
• 1:38
  I
• 1:38
  got
• 1:38
  to
• 1:38
  answer
• 1:38
  this
• 1:38
  question.
• 1:39
  Oh
• 1:39
  my
• 1:39
  God.
• 1:40
  All
• 1:40
  right.
• 1:40
  But
• 1:40
  I
• 1:40
  do
• 1:41
  love
• 1:41
  the
• 1:41
  question
• 1:41
  because
• 1:42
  it's
• 1:42
  prediction.
• 1:42
  It's
• 1:42
  basically
• 1:43
  asking
• 1:43
  me
• 1:43
  to
• 1:43
  put
• 1:43
  my
• 1:43
  prediction
• 1:44
  hat
• 1:44
  on,
• 1:44
  which
• 1:44
  I
• 1:44
  absolutely
• 1:45
  love.
• 1:45
  That's
• 1:45
  always
• 1:45
  a
• 1:46
  fun
• 1:46
  thing
• 1:46
  to
• 1:46
  do.
• 1:46
  And
• 1:47
  I'm
• 1:47
  guessing,
• 1:47
  Ben,
• 1:47
  that
• 1:48
  on
• 1:48
  this
• 1:48
  new,
• 1:49
  this
• 1:49
  new
• 1:49
  show,
• 1:49
  this
• 1:50
  new
• 1:50
  Bravo
• 1:50
  series,
• 1:51
  there
• 1:51
  won't
• 1:51
  be
• 1:51
  a
• 1:51
  lot
• 1:51
  of
• 1:52
  replica
• 1:52
  tight
• 1:53
  fitting
• 1:53
  English
• 1:54
  jerseys
• 1:54
  that
• 1:55
  are
• 1:55
  being
• 1:55
  showcased
• 1:56
  on
• 1:57
  said
• 1:57
  program.
• 1:57
  At
• 1:58
  least,
• 1:58
  at
• 1:58
  least,
• 1:58
  let's
• 1:58
  hope
• 1:59
  not
• 1:59
  for
• 1:59
  the
• 1:59
  sake
• 1:59
  of
• 1:59
  fashion.
• 2:00
  But,
• 2:01
  but,
• 2:01
  but
• 2:02
  before
• 2:02
  I
• 2:02
  get
• 2:02
  to
• 2:02
  the
• 2:02
  headline,
• 2:02
  the
• 2:03
  other
• 2:03
  thing
• 2:03
  I
• 2:03
  do
• 2:03
  have
• 2:03
  to
• 2:03
  say
• 2:04
  is
• 2:05
  I
• 2:05
  think
• 2:05
  between
• 2:05
  this
• 2:06
  headline
• 2:06
  and
• 2:06
  we
• 2:06
  can
• 2:06
  go
• 2:07
  into
• 2:07
  this
• 2:07
  too,
• 2:07
  if,
• 2:08
  you
• 2:08
  know,
• 2:08
  depending
• 2:09
  on
• 2:09
  where
• 2:09
  the
• 2:09
  discussion
• 2:09
  takes
• 2:10
  us.
• 2:10
  But
• 2:10
  between
• 2:10
  this
• 2:11
  headline,
• 2:12
  because
• 2:12
  I
• 2:12
  don't
• 2:12
  think
• 2:12
  this
• 2:13
  headline
• 2:13
  is
• 2:13
  that
• 2:13
  cool.
• 2:13
  I
• 2:13
  think
• 2:13
  it's
• 2:14
  kind
• 2:14
  of
• 2:14
  like,
• 2:14
  okay,
• 2:14
  yeah,
• 2:15
  not
• 2:15
  surprised
• 2:15
  you're
• 2:16
  doing
• 2:16
  this.
• 2:17
  The
• 2:17
  first
• 2:17
  of
• 2:17
  its
• 2:17
  kind
• 2:18
  is
• 2:18
  a
• 2:18
  little
• 2:18
  bit
• 2:18
  pitchy
• 2:19
  in
• 2:19
  some
• 2:19
  ways.
• 2:20
  And
• 2:21
  the
• 2:21
  fact
• 2:21
  that
• 2:21
  they
• 2:21
  just,
• 2:22
  the
• 2:22
  target
• 2:22
  just
• 2:22
  went
• 2:23
  back
• 2:23
  to
• 2:23
  the
• 2:23
  Isaac
• 2:24
  Mizrahi
• 2:24
  well,
• 2:25
  tells
• 2:25
  me
• 2:26
  that
• 2:26
  there
• 2:26
  is
• 2:26
  no
• 2:26
  clearer
• 2:27
  sign
• 2:28
  of
• 2:28
  a
• 2:28
  company
• 2:29
  needing
• 2:30
  a
• 2:30
  new
• 2:31
  chief
• 2:31
  marketing
• 2:32
  officer.
• 2:32
  Not
• 2:32
  even
• 2:32
  a
• 2:33
  new
• 2:33
  one
• 2:33
  needing
• 2:33
  to
• 2:34
  place
• 2:35
  one.
• 2:35
  They
• 2:35
  haven't
• 2:35
  had
• 2:36
  one
• 2:36
  for
• 2:36
  a
• 2:36
  considerable
• 2:37
  amount
• 2:37
  of
• 2:37
  time
• 2:38
  than
• 2:38
  Target.
• 2:39
  Like
• 2:39
  they're
• 2:40
  desperately
• 2:40
  in
• 2:40
  need
• 2:40
  of
• 2:41
  that.
• 2:41
  Because
• 2:41
  I
• 2:41
  just,
• 2:41
  I
• 2:42
  can't
• 2:42
  get
• 2:42
  my
• 2:42
  head
• 2:42
  around,
• 2:43
  you
• 2:44
  know,
• 2:44
  promoting
• 2:45
  this
• 2:45
  Move.
• 2:45
  And
• 2:45
  then
• 2:46
  also,
• 2:46
  you
• 2:46
  know,
• 2:46
  the
• 2:47
  going
• 2:47
  back
• 2:48
  to
• 2:48
  the
• 2:48
  retread
• 2:48
  that
• 2:49
  was,
• 2:49
  you
• 2:49
  know,
• 2:49
  that
• 2:49
  last
• 2:50
  popular
• 2:50
  back
• 2:50
  in
• 2:50
  2005.
• 2:51
  But
• 2:51
  with
• 2:52
  that
• 2:52
  said,
• 2:52
  I
• 2:52
  just
• 2:52
  had
• 2:53
  to
• 2:53
  get
• 2:53
  that
• 2:53
  off
• 2:53
  my
• 2:53
  chest.
• 2:54
  Ben
• 2:56
  I
• 2:56
  think,
• 2:56
  you
• 2:57
  know,
• 2:57
  I
• 2:58
  think,
• 2:58
  I
• 2:58
  think
• 2:59
  this,
• 2:59
  this,
• 3:00
  this
• 3:00
  is,
• 3:01
  I
• 3:01
  don't
• 3:02
  see
• 3:02
  this
• 3:02
  idea
• 3:03
  in
• 3:03
  terms
• 3:03
  of
• 3:03
  what
• 3:04
  A
• 3:04
  and
• 3:04
  M
• 3:04
  is
• 3:04
  talking
• 3:05
  about.
• 3:06
  I
• 3:06
  don't
• 3:06
  see,
• 3:06
  when
• 3:07
  I
• 3:07
  step
• 3:07
  back
• 3:07
  from
• 3:07
  everything,
• 3:08
  I
• 3:08
  don't
• 3:08
  see
• 3:08
  what's
• 3:09
  going
• 3:09
  on
• 3:09
  here
• 3:10
  at
• 3:10
  an
• 3:10
  industry
• 3:12
  wide
• 3:12
  level
• 3:12
  as
• 3:12
  revolutionary.
• 3:14
  I
• 3:14
  see
• 3:14
  it
• 3:14
  all
• 3:14
  as
• 3:15
  just
• 3:15
  a
• 3:15
  new
• 3:15
  form
• 3:16
  of
• 3:16
  television
• 3:17
  and
• 3:18
  where
• 3:18
  we
• 3:18
  as
• 3:18
  consumers
• 3:19
  get
• 3:19
  advertising.
• 3:20
  Retailers,
• 3:21
  retailers
• 3:21
  have
• 3:22
  always
• 3:22
  competed
• 3:23
  for
• 3:23
  attention.
• 3:23
  That's
• 3:23
  not
• 3:24
  new
• 3:24
  and
• 3:25
  that's
• 3:25
  kind
• 3:25
  of
• 3:25
  stated
• 3:26
  in
• 3:26
  the
• 3:26
  A
• 3:26
  and
• 3:26
  M
• 3:26
  Put
• 3:26
  yout
• 3:26
  on
• 3:27
  the
• 3:27
  Spot
• 3:27
  question.
• 3:27
  So,
• 3:28
  but
• 3:28
  like
• 3:28
  it's
• 3:28
  not
• 3:28
  new
• 3:28
  and
• 3:29
  is
• 3:29
  the
• 3:29
  competition
• 3:30
  any
• 3:30
  greater
• 3:31
  than
• 3:31
  it
• 3:31
  was
• 3:31
  in
• 3:31
  the
• 3:31
  days
• 3:32
  of
• 3:32
  cbs,
• 3:32
  abc,
• 3:33
  NBC,
• 3:34
  even
• 3:34
  the
• 3:34
  BBC
• 3:35
  where
• 3:35
  you're
• 3:35
  from?
• 3:36
  Ben
• 3:36
  I,
• 3:37
  I
• 3:37
  doubt
• 3:37
  it.
• 3:38
  And
• 3:38
  it's,
• 3:38
  it's
• 3:38
  probably
• 3:39
  even
• 3:39
  less
• 3:40
  competitive
• 3:40
  if
• 3:40
  you
• 3:41
  think
• 3:41
  about
• 3:41
  it.
• 3:42
  So
• 3:42
  where
• 3:42
  the
• 3:42
  money
• 3:43
  is
• 3:43
  going
• 3:43
  to
• 3:43
  be
• 3:43
  made
• 3:44
  is
• 3:44
  in
• 3:44
  who
• 3:44
  can
• 3:45
  control
• 3:46
  or
• 3:46
  who
• 3:46
  can
• 3:47
  acquire
• 3:47
  both,
• 3:47
  both
• 3:48
  the
• 3:48
  distribution
• 3:49
  and
• 3:49
  the
• 3:50
  product.
• 3:50
  So
• 3:51
  we
• 3:51
  already
• 3:51
  know
• 3:51
  Amazon
• 3:52
  has
• 3:52
  this
• 3:53
  right.
• 3:53
  Amazon
• 3:53
  has
• 3:53
  a
• 3:54
  leg
• 3:54
  up.
• 3:54
  Walmart
• 3:55
  bought
• 3:55
  Vizio.
• 3:56
  Why
• 3:57
  Target?
• 3:57
  Just
• 3:58
  to
• 3:58
  go
• 3:58
  back
• 3:58
  to
• 3:58
  this,
• 3:58
  since
• 3:59
  Target's
• 3:59
  the
• 3:59
  headline,
• 3:59
  why
• 4:00
  they
• 4:00
  didn't
• 4:00
  never
• 4:00
  lever
• 4:01
  up
• 4:01
  and
• 4:01
  buy
• 4:01
  TikTok
• 4:02
  or
• 4:02
  even
• 4:02
  make
• 4:02
  a
• 4:02
  play
• 4:03
  for
• 4:03
  TikTok
• 4:03
  publicly
• 4:04
  is,
• 4:04
  is
• 4:04
  beyond
• 4:05
  me
• 4:05
  just
• 4:05
  to
• 4:05
  even
• 4:06
  get
• 4:06
  some
• 4:06
  cache
• 4:06
  for
• 4:07
  the
• 4:07
  brand.
• 4:08
  But
• 4:08
  you
• 4:08
  know,
• 4:08
  to
• 4:09
  me,
• 4:09
  if
• 4:09
  I
• 4:09
  had
• 4:09
  to
• 4:09
  step
• 4:09
  back
• 4:10
  and
• 4:10
  think
• 4:10
  about
• 4:10
  what's
• 4:11
  out
• 4:11
  there
• 4:11
  that
• 4:11
  I'm
• 4:12
  not
• 4:12
  seeing
• 4:12
  around
• 4:12
  the
• 4:12
  Corner,
• 4:13
  I
• 4:13
  think
• 4:14
  YouTube,
• 4:14
  YouTube
• 4:15
  seems
• 4:15
  like
• 4:15
  the
• 4:15
  platform
• 4:16
  with
• 4:16
  all
• 4:16
  the
• 4:17
  AI
• 4:17
  enhancements
• 4:17
  that
• 4:18
  Google's
• 4:18
  putting
• 4:18
  towards
• 4:19
  things
• 4:19
  with
• 4:19
  additional
• 4:20
  partnerships
• 4:21
  that
• 4:21
  could
• 4:21
  come
• 4:21
  into
• 4:22
  play
• 4:22
  to
• 4:22
  unlock
• 4:23
  something
• 4:23
  new
• 4:23
  and
• 4:24
  interesting.
• 4:24
  Like
• 4:24
  my
• 4:24
  brain
• 4:25
  got
• 4:25
  thinking
• 4:25
  about
• 4:25
  this
• 4:26
  like,
• 4:26
  you
• 4:26
  know,
• 4:26
  or
• 4:26
  is
• 4:27
  getting
• 4:27
  thinking
• 4:27
  about
• 4:27
  this
• 4:27
  like,
• 4:28
  you
• 4:28
  know,
• 4:28
  is
• 4:28
  there
• 4:28
  an
• 4:28
  exclusive
• 4:29
  distribution
• 4:30
  partner
• 4:30
  for
• 4:30
  YouTube,
• 4:31
  you
• 4:31
  know,
• 4:31
  so
• 4:31
  you
• 4:31
  can
• 4:31
  have
• 4:32
  the
• 4:32
  confidence
• 4:33
  in
• 4:33
  getting
• 4:34
  the
• 4:34
  products
• 4:34
  you
• 4:34
  want
• 4:35
  on
• 4:35
  time
• 4:35
  with
• 4:35
  the
• 4:36
  return
• 4:36
  policies
• 4:36
  that
• 4:37
  you
• 4:37
  want.
• 4:37
  I
• 4:37
  mean
• 4:37
  those
• 4:38
  are
• 4:38
  the
• 4:38
  ideas
• 4:38
  that
• 4:38
  I
• 4:39
  think
• 4:39
  haven't
• 4:39
  been
• 4:39
  explored
• 4:40
  yet.
• 4:41
  Where
• 4:41
  commerce
• 4:42
  and
• 4:43
  you
• 4:43
  know,
• 4:43
  media
• 4:44
  attention
• 4:44
  capture
• 4:45
  start
• 4:45
  coming
• 4:46
  together.
• 4:46
  That's
• 4:47
  the
• 4:47
  best
• 4:47
  way
• 4:47
  I
• 4:47
  can
• 4:47
  answer
• 4:48
  this
• 4:48
  question
• 4:48
  at
• 4:48
  this
• 4:49
  point
• 4:49
  in
• 4:49
  time.
• 4:49
  But
• 4:49
  what
• 4:50
  do
• 4:50
  you
• 4:50
  think?
• 4:50
  I'm
• 4:50
  curious,
• 4:50
  where
• 4:51
  does
• 4:51
  your
• 4:51
  head
• 4:51
  go
• 4:51
  in
• 4:51
  answering
• 4:52
  the
• 4:52
  A
• 4:52
  and
• 4:52
  M
• 4:52
  put
• 4:53
  you
• 4:53
  on
• 4:53
  the
• 4:53
  spot
• 4:53
  question
• 4:53
  this
• 4:54
  week?
• 4:54
  Ben
• 4:55
  yeah,
• 4:56
  I
• 4:56
  love
• 4:56
  the
• 4:56
  fact
• 4:57
  we're
• 4:57
  talking
• 4:57
  about
• 4:57
  it
• 4:57
  this
• 4:58
  week
• 4:58
  because
• 4:58
  it
• 4:58
  feels
• 4:58
  a
• 4:58
  bit
• 4:59
  like
• 4:59
  a
• 4:59
  primer
• 4:59
  ahead
• 5:00
  of
• 5:00
  can
• 5:00
  and
• 5:01
  the
• 5:01
  Festival
• 5:01
  of
• 5:01
  Creativity
• 5:02
  next
• 5:02
  week.
• 5:03
  So
• 5:03
  you
• 5:04
  know
• 5:04
  our
• 5:04
  news
• 5:05
  feeds,
• 5:05
  our
• 5:06
  in
• 5:06
  our
• 5:07
  LinkedIn
• 5:08
  is
• 5:08
  going
• 5:08
  to
• 5:08
  be
• 5:08
  full
• 5:09
  of
• 5:10
  announcements
• 5:11
  from
• 5:11
  Cat
• 5:12
  and
• 5:12
  and
• 5:12
  I
• 5:12
  think
• 5:13
  that's
• 5:13
  becoming
• 5:13
  increasingly
• 5:14
  the
• 5:14
  place
• 5:14
  where
• 5:15
  advertisers
• 5:16
  and
• 5:16
  creatives
• 5:16
  meet.
• 5:18
  Just
• 5:18
  today
• 5:18
  I
• 5:19
  was
• 5:19
  reading
• 5:19
  that
• 5:19
  Alberton's
• 5:20
  Media
• 5:20
  creative
• 5:21
  have
• 5:21
  been
• 5:21
  working
• 5:22
  with
• 5:22
  P
• 5:22
  and
• 5:22
  G
• 5:23
  to
• 5:23
  to
• 5:23
  look
• 5:24
  at
• 5:24
  kind
• 5:24
  of
• 5:25
  shortfall
• 5:26
  entertainment
• 5:26
  that
• 5:27
  is
• 5:27
  then
• 5:28
  I
• 5:28
  mean
• 5:28
  it
• 5:28
  doesn't
• 5:29
  sound
• 5:29
  hugely
• 5:29
  different
• 5:29
  to
• 5:30
  Walmart's
• 5:30
  Add
• 5:30
  to
• 5:31
  Heart
• 5:31
  and
• 5:31
  you
• 5:32
  know
• 5:32
  that
• 5:32
  died
• 5:33
  a
• 5:33
  pretty
• 5:33
  quick
• 5:33
  death
• 5:34
  so
• 5:35
  but
• 5:35
  they're
• 5:35
  going
• 5:35
  to
• 5:36
  bring
• 5:36
  down
• 5:36
  to
• 5:36
  the
• 5:36
  in
• 5:36
  store
• 5:36
  environment
• 5:38
  and
• 5:38
  they're
• 5:38
  working
• 5:39
  with
• 5:39
  a
• 5:39
  brand
• 5:39
  so
• 5:40
  I
• 5:40
  think,
• 5:40
  I
• 5:40
  think
• 5:40
  we're
• 5:41
  going
• 5:41
  to
• 5:41
  look.
• 5:41
  We're
• 5:41
  going
• 5:41
  to
• 5:41
  see
• 5:42
  a
• 5:42
  whole
• 5:43
  stream
• 5:44
  of
• 5:44
  these
• 5:45
  sorts
• 5:45
  of
• 5:45
  news
• 5:45
  over
• 5:46
  the
• 5:46
  next
• 5:47
  7,
• 5:48
  10,
• 5:49
  14
• 5:49
  days
• 5:51
  and
• 5:52
  they're
• 5:53
  really
• 5:53
  hard
• 5:53
  to
• 5:53
  judge
• 5:55
  creatives
• 5:55
  if
• 5:55
  you
• 5:55
  haven't
• 5:56
  actually
• 5:56
  seen
• 5:56
  the
• 5:57
  output
• 5:57
  because
• 5:58
  trying
• 5:58
  to
• 5:58
  describe
• 5:59
  a
• 5:59
  creative
• 5:59
  idea
• 5:59
  on
• 6:00
  paper
• 6:00
  you
• 6:01
  don't
• 6:01
  quite
• 6:01
  know.
• 6:02
  I
• 6:02
  think
• 6:02
  the
• 6:02
  difference
• 6:03
  here
• 6:03
  is
• 6:06
  for
• 6:06
  this,
• 6:08
  this
• 6:08
  new
• 6:08
  initiative
• 6:09
  from
• 6:10
  Target
• 6:12
  you
• 6:12
  can
• 6:12
  see
• 6:12
  what
• 6:12
  it
• 6:13
  is
• 6:13
  the
• 6:13
  first,
• 6:14
  the
• 6:14
  first
• 6:14
  episode
• 6:14
  is
• 6:15
  live.
• 6:16
  So
• 6:16
  I
• 6:16
  watched
• 6:17
  that
• 6:17
  as
• 6:17
  well
• 6:17
  this
• 6:17
  afternoon.
• 6:20
  So
• 6:21
  the
• 6:21
  first
• 6:21
  realization
• 6:21
  I
• 6:22
  really
• 6:22
  quickly
• 6:22
  came
• 6:22
  to
• 6:22
  was
• 6:23
  I
• 6:24
  am
• 6:24
  not
• 6:24
  its
• 6:24
  target
• 6:25
  market.
• 6:25
  Chris
• 6:27
  Right.
• 6:28
  Without
• 6:28
  a
• 6:28
  doubt.
• 6:29
  No
• 6:29
  it
• 6:30
  really
• 6:30
  wasn't
• 6:31
  the
• 6:31
  Starbucks
• 6:32
  analyst
• 6:32
  presentation
• 6:33
  I
• 6:34
  can
• 6:34
  assure
• 6:34
  you
• 6:34
  of
• 6:34
  that.
• 6:37
  I
• 6:37
  wanted
• 6:38
  to
• 6:38
  be
• 6:38
  intrigued
• 6:39
  and
• 6:39
  to
• 6:39
  like
• 6:39
  it.
• 6:40
  It
• 6:40
  was,
• 6:43
  it
• 6:43
  was
• 6:43
  sort
• 6:44
  of
• 6:44
  like
• 6:44
  the
• 6:44
  ghost
• 6:44
  of
• 6:45
  QVC
• 6:45
  meets
• 6:46
  reality
• 6:46
  tv.
• 6:48
  It
• 6:48
  wasn't
• 6:49
  great
• 6:50
  but
• 6:50
  then
• 6:51
  I'm
• 6:51
  not
• 6:51
  the
• 6:51
  shopper.
• 6:52
  It
• 6:52
  was
• 6:53
  celebrity
• 6:53
  content
• 6:54
  with
• 6:55
  a
• 6:55
  few
• 6:56
  and
• 6:56
  would
• 6:56
  you
• 6:56
  like
• 6:56
  to
• 6:57
  buy
• 6:57
  this
• 6:58
  fitted
• 6:58
  in
• 6:59
  so
• 6:59
  it
• 6:59
  didn't
• 7:00
  have
• 7:00
  the
• 7:01
  shop
• 7:01
  the
• 7:01
  look
• 7:02
  of
• 7:02
  something
• 7:02
  like,
• 7:03
  you
• 7:03
  know,
• 7:03
  like
• 7:04
  to
• 7:04
  know
• 7:04
  it
• 7:04
  which
• 7:04
  is
• 7:04
  really
• 7:05
  established
• 7:05
  you
• 7:05
  can,
• 7:06
  you
• 7:06
  can
• 7:06
  buy
• 7:06
  from
• 7:07
  your
• 7:07
  favorite
• 7:07
  creators
• 7:08
  or
• 7:08
  influencers
• 7:08
  there
• 7:09
  it
• 7:09
  was
• 7:09
  much
• 7:09
  more
• 7:10
  promoting
• 7:11
  the
• 7:11
  Bravo
• 7:12
  celebrities
• 7:12
  and
• 7:12
  their
• 7:12
  series
• 7:13
  as
• 7:13
  with
• 7:13
  a
• 7:13
  few
• 7:13
  products
• 7:14
  thrown
• 7:14
  in.
• 7:14
  So
• 7:15
  you
• 7:15
  know
• 7:15
  look,
• 7:17
  I
• 7:17
  didn't
• 7:17
  love
• 7:17
  it
• 7:18
  as
• 7:18
  a
• 7:18
  piece
• 7:18
  of
• 7:19
  creative
• 7:19
  and
• 7:19
  I
• 7:19
  think
• 7:20
  it
• 7:21
  is
• 7:21
  much
• 7:21
  more
• 7:21
  takes
• 7:22
  me
• 7:22
  back
• 7:22
  to
• 7:22
  the
• 7:23
  conversation
• 7:23
  where
• 7:23
  you
• 7:24
  started
• 7:24
  on
• 7:25
  Target
• 7:26
  and
• 7:27
  I
• 7:27
  think
• 7:27
  for
• 7:27
  me
• 7:28
  when
• 7:28
  I
• 7:28
  look
• 7:28
  at
• 7:28
  Target
• 7:29
  I
• 7:29
  look
• 7:29
  at
• 7:30
  three
• 7:30
  things
• 7:31
  that
• 7:31
  I
• 7:31
  think
• 7:31
  they
• 7:31
  should
• 7:31
  be
• 7:32
  working
• 7:32
  on.
• 7:33
  Number
• 7:33
  one
• 7:34
  is
• 7:36
  the
• 7:36
  install
• 7:36
  standards,
• 7:38
  the
• 7:39
  supply
• 7:39
  chain
• 7:39
  to
• 7:40
  drive
• 7:40
  the
• 7:40
  availability
• 7:41
  and
• 7:41
  the
• 7:41
  team
• 7:42
  being
• 7:42
  motivated
• 7:43
  behind
• 7:43
  it.
• 7:43
  And
• 7:44
  that's
• 7:44
  the
• 7:44
  first
• 7:44
  one
• 7:44
  to
• 7:44
  give
• 7:44
  Fidelkin
• 7:45
  the
• 7:45
  team
• 7:45
  some
• 7:45
  credit.
• 7:46
  We've
• 7:46
  seen
• 7:47
  improvements
• 7:47
  on
• 7:47
  that
• 7:47
  over
• 7:47
  the
• 7:48
  last
• 7:48
  six
• 7:48
  years
• 7:48
  months
• 7:49
  and
• 7:49
  the
• 7:49
  latest
• 7:49
  results
• 7:50
  show
• 7:50
  you
• 7:50
  know
• 7:51
  a
• 7:51
  ways
• 7:51
  to
• 7:51
  go.
• 7:52
  But,
• 7:52
  but
• 7:52
  we've
• 7:53
  seen
• 7:53
  some
• 7:53
  stuff
• 7:54
  the
• 7:54
  second
• 7:54
  bit
• 7:55
  and
• 7:55
  that's
• 7:55
  you
• 7:56
  to
• 7:56
  talk
• 7:56
  towards
• 7:56
  that
• 7:57
  is,
• 7:57
  is
• 7:57
  the
• 7:57
  merchants
• 7:58
  is
• 7:58
  the
• 7:58
  merchandising
• 7:59
  is
• 7:59
  these
• 7:59
  exciting
• 8:00
  products
• 8:00
  that
• 8:00
  you
• 8:01
  want
• 8:01
  coming
• 8:01
  in.
• 8:01
  And
• 8:01
  I
• 8:01
  think
• 8:01
  there's
• 8:02
  some
• 8:02
  ways
• 8:02
  to
• 8:02
  go
• 8:02
  on
• 8:02
  that.
• 8:03
  And
• 8:03
  then
• 8:04
  the
• 8:04
  third
• 8:04
  is
• 8:05
  brand
• 8:05
  and
• 8:06
  storytelling.
• 8:07
  Right.
• 8:08
  And
• 8:08
  this
• 8:08
  is
• 8:09
  where,
• 8:09
  if
• 8:09
  you
• 8:09
  look
• 8:10
  at
• 8:10
  what
• 8:10
  Richard
• 8:10
  Dixon
• 8:11
  has
• 8:11
  done
• 8:11
  with
• 8:11
  Gap,
• 8:12
  you
• 8:12
  got
• 8:13
  the
• 8:13
  excitement
• 8:14
  back
• 8:14
  into
• 8:15
  that
• 8:15
  brand
• 8:16
  through
• 8:17
  fantastic
• 8:18
  creative,
• 8:18
  through.
• 8:18
  Through
• 8:19
  great
• 8:19
  use
• 8:19
  of
• 8:19
  media
• 8:20
  and
• 8:20
  entertainment,
• 8:21
  and
• 8:21
  through
• 8:21
  telling
• 8:21
  stories.
• 8:22
  And
• 8:22
  when
• 8:22
  Target
• 8:23
  said
• 8:23
  it's
• 8:23
  best,
• 8:23
  it
• 8:24
  does
• 8:24
  the
• 8:24
  same.
• 8:25
  And
• 8:26
  this
• 8:27
  activation
• 8:28
  is
• 8:28
  not
• 8:29
  that.
• 8:29
  And
• 8:29
  I
• 8:29
  would
• 8:30
  much
• 8:30
  rather
• 8:30
  see
• 8:30
  them
• 8:31
  investing
• 8:31
  in
• 8:32
  building
• 8:32
  that
• 8:32
  cache
• 8:33
  for
• 8:33
  the
• 8:33
  brand
• 8:34
  again.
• 8:35
  Yeah,
• 8:36
  it's
• 8:36
  really
• 8:36
  great
• 8:36
  to
• 8:36
  hear
• 8:36
  you
• 8:37
  say
• 8:37
  that.
• 8:37
  And
• 8:38
  I'm
• 8:38
  kind
• 8:38
  of
• 8:38
  fortuitous
• 8:39
  that
• 8:39
  I
• 8:39
  luckily
• 8:39
  had
• 8:40
  you
• 8:40
  on
• 8:40
  the
• 8:40
  show
• 8:40
  this
• 8:40
  week,
• 8:40
  too,
• 8:41
  because,
• 8:41
  like,
• 8:42
  you
• 8:42
  know,
• 8:42
  it's
• 8:43
  interesting
• 8:43
  to
• 8:43
  hear
• 8:43
  someone
• 8:43
  aligned
• 8:44
  with,
• 8:45
  you
• 8:45
  know,
• 8:45
  the
• 8:45
  thinking
• 8:45
  around
• 8:46
  Target,
• 8:46
  particularly
• 8:47
  on
• 8:47
  the
• 8:47
  branding
• 8:47
  side,
• 8:48
  because,
• 8:48
  yeah,
• 8:48
  when
• 8:49
  I
• 8:49
  listen
• 8:49
  to
• 8:49
  you
• 8:50
  describe
• 8:50
  the
• 8:50
  experience
• 8:51
  to
• 8:51
  me
• 8:52
  with
• 8:52
  the
• 8:52
  merchant
• 8:53
  hat,
• 8:53
  that
• 8:53
  sounds.
• 8:54
  That
• 8:55
  sounds
• 8:55
  to
• 8:55
  me
• 8:55
  just
• 8:55
  like
• 8:56
  when
• 8:56
  we
• 8:56
  would
• 8:56
  try
• 8:56
  to
• 8:56
  pitch
• 8:57
  getting
• 8:58
  my
• 8:58
  beach
• 8:58
  towels
• 8:59
  on
• 8:59
  Oprah's
• 8:59
  Favorite
• 9:00
  things
• 9:00
  back
• 9:00
  in
• 9:00
  2007.
• 9:02
  It's
• 9:02
  a
• 9:02
  really
• 9:02
  hard
• 9:04
  way
• 9:04
  to
• 9:04
  make
• 9:04
  money
• 9:05
  consistently
• 9:05
  over
• 9:06
  time
• 9:06
  because
• 9:06
  people
• 9:07
  will
• 9:07
  get
• 9:07
  bored
• 9:08
  of
• 9:08
  being
• 9:08
  pitched
• 9:08
  to
• 9:09
  with
• 9:09
  that
• 9:09
  type
• 9:09
  of.
• 9:11
  With
• 9:11
  that
• 9:11
  type
• 9:11
  of
• 9:11
  theater,
• 9:12
  as
• 9:12
  you
• 9:12
  described
• 9:13
  it
• 9:13
  to
• 9:13
  me,
• 9:13
  Ben.
• 9:14
  And
• 9:14
  so
• 9:15
  that's
• 9:15
  why
• 9:15
  I
• 9:15
  think,
• 9:15
  like,
• 9:16
  you've
• 9:16
  got
• 9:16
  to
• 9:16
  work
• 9:16
  harder,
• 9:17
  like
• 9:17
  you
• 9:17
  could.
• 9:18
  And
• 9:18
  this
• 9:18
  isn't
• 9:19
  cheap.
• 9:19
  I
• 9:19
  got
• 9:19
  to
• 9:19
  think
• 9:19
  doing
• 9:20
  a
• 9:20
  program
• 9:20
  like
• 9:20
  this
• 9:20
  is
• 9:21
  not
• 9:21
  cheap.
• 9:21
  You're
• 9:22
  probably
• 9:22
  better
• 9:22
  off
• 9:22
  giving
• 9:23
  more
• 9:23
  incentives
• 9:23
  to
• 9:24
  the
• 9:24
  average
• 9:24
  influencer
• 9:25
  to
• 9:25
  just
• 9:25
  come
• 9:26
  into
• 9:26
  your
• 9:26
  store
• 9:26
  and
• 9:27
  promote
• 9:27
  your
• 9:27
  products.
• 9:28
  But
• 9:28
  that
• 9:28
  starts
• 9:29
  with
• 9:29
  having
• 9:29
  great
• 9:29
  products
• 9:29
  on
• 9:30
  your
• 9:30
  shelves
• 9:30
  that
• 9:30
  you
• 9:30
  want
• 9:30
  to
• 9:31
  promote
• 9:31
  and
• 9:31
  then
• 9:32
  making
• 9:32
  it
• 9:32
  easier
• 9:32
  for
• 9:32
  people
• 9:33
  to
• 9:33
  buy
• 9:33
  them
• 9:33
  at
• 9:33
  the
• 9:34
  end
• 9:34
  of
• 9:34
  the
• 9:34
  day
• 9:34
  through
• 9:35
  a
• 9:35
  very
• 9:35
  seamless
• 9:37
  inspiration,
• 9:37
  discover
• 9:38
  process
• 9:39
  to
• 9:39
  buy
• 9:39
  process,
• 9:40
  too,
• 9:40
  which
• 9:40
  is
• 9:41
  also
• 9:41
  something
• 9:41
  Target,
• 9:42
  you
• 9:42
  know,
• 9:42
  needs
• 9:42
  to
• 9:42
  work
• 9:43
  on.
• 9:43
  So.
• 9:43
  So,
• 9:44
  yeah,
• 9:44
  so
• 9:44
  I
• 9:44
  think
• 9:44
  that's.
• 9:45
  I.
• 9:45
  I
• 9:46
  100%
• 9:46
  agree
• 9:47
  with
• 9:47
  you,
• 9:47
  and
• 9:47
  I
• 9:47
  thought
• 9:47
  you
• 9:47
  articulated
• 9:48
  that
• 9:48
  one
• 9:48
  really
• 9:48
  well.