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How the Adidas Board Handled the Kanye West Fallout
In October 2022, Adidas severed its billion-dollar partnership with Kanye West after a series of antisemitic comments. The Yeezy brand accounted for roughly 8 percent of Adidas revenue. This episode drills into how the supervisory board managed that existential risk: the decision timeline, the inventory crisis of $1.3 billion in unsold Yeezy sneakers, the staged liquidation strategy, and the governance lessons about brand dependency and crisis decision-making under public pressure. Lucas and Luna walk through the board's trade-offs, the quiet role of former CEO Kasper Rørsted and…
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