Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Peak-End Rule Colors Every Purchase You Make
In this episode of Marketing Psychology, Lucas and Luna explore the peak-end rule: the psychological shortcut that makes us judge experiences by their most intense moment and their ending, not the whole. They break down how a minor convenience at the end of a hotel stay can flip a guest's entire review, and how a single delightful touch peak outshines a dozen average ones. They dig into the science—Daniel Kahneman's pain studies, the ice-water experiment—and then argue about what it means for brands: Is the ending really that powerful, or does the peak carry the memory? They look at…
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