263. Matching Buyers & Sellers to Advance SDV Development
From evolving consumer expectations to changing business models to updates to the car itself, there is no doubt that software is radically transforming the automotive industry—and companies must adapt now or risk being left behind.
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The rise of smartphones has permanently altered consumer expectations, and software-defined vehicles (SDVs) are expected to provide experiences akin to those found on mobile devices. Preferences for infotainment and safety features through advanced driver-assistance systems (ADAS) are also increasingly central to purchase decisions.
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In an effort to meet these…
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