Latest / Click & Convert with Maria Sparagis
6 Ways to RECESSION-PROOF Your Direct Response Business
When recession is on the horizon, most businesses hunker down and do all they can to hoard the money they have—but you can use this as an opportunity for growth.
Today, I'm giving you 6 tips that are proven to help recession-proof your business:
1 - a growth opportunity through ad spend
2 - stay ahead of the curve by focusing on getting your current customers to spend more
3 - utilize email capture and nurture cart abandonment issues
4 - understand your bank decline messages
5 - use frictionless 3D Secure and self-service options to minimize chargebacks
6 - automate customer service to…
The skinny
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