Latest / Story Scaling / Embracing Show Notes for Seamless Storytelling

Transcript

Embracing Show Notes for Seamless Storytelling · Story Scaling

• 0:00
  Speaker 1: We are podcastvideoscom.
• 0:01
  Speaker 1: Our goal is to educate, enlighten, engage and entertain.
• 0:05
  Speaker 1: We believe in the power of love and transformation through storytelling.
• 0:08
  Speaker 1: Ladies and gentlemen, friends and family, boys and girls, this is another episode of Story Scaling.
• 0:17
  Speaker 1: I am banging to my right, I have, and this is Dan.
• 0:20
  Speaker 2: And I am Brooke and I'm Sam.
• 0:22
  Speaker 1: And we're super excited to be back.
• 0:24
  Speaker 1: You guys, I'm feeling the holiday spirit, are you all?
• 0:28
  Speaker 3: It's getting there yeah.
• 0:29
  Speaker 1: Getting there.
• 0:30
  Speaker 3: Yeah, it's like Christmas.
• 0:31
  Speaker 3: It's getting there Like they've got the little like igloo out front here, igloo.
• 0:35
  Speaker 2: I'm feeling the holiday busyness.
• 0:36
  Speaker 2: Yeah, man, it is Too shy.
• 0:39
  Speaker 2: The spirit comes along with it.
• 0:40
  Speaker 4: I feel that Then Christmas, new Year's, next six months, setting goals, closing out, and I'm feeling something I'm not sure what it is yeah, okay.
• 0:53
  Speaker 1: Today we got a topic we do.
• 0:55
  Speaker 4: We're going to talk show notes.
• 0:56
  Speaker 4: Some people use them, some people don't.
• 0:58
  Speaker 4: We highly recommend them.
• 1:01
  Speaker 3: Do.
• 1:01
  Speaker 3: We've even gotten Eric using show notes recommend them do.
• 1:06
  Speaker 4: uh, we've even gotten eric using show notes.
• 1:07
  Speaker 4: Thank you sam.
• 1:08
  Speaker 4: Yeah, thank you, sam.
• 1:08
  Speaker 4: Yes, art, go from golf club, you can go for that.
• 1:09
  Speaker 4: I found a co-host of a big talk at small business.
• 1:11
  Speaker 4: We hand him the show notes.
• 1:13
  Speaker 2: He doesn't actually use them you know that's a good question.
• 1:16
  Speaker 1: I like to think so, and he does I mean, seriously, I think it's changed a little bit like from what it used to be.
• 1:22
  Speaker 1: And I'm gonna just be honest, you guys, I wasn't a believer in show notes at first.
• 1:26
  Speaker 1: Like I thought you could just come in here and kind of freestyle, you know, and wing it, but podcasting is different.
• 1:32
  Speaker 1: That's not the case.
• 1:33
  Speaker 4: Like, show notes are very crucial, I feel like probably wouldn't have been a good idea for us to have show notes sitting here, because these, these are not show notes.
• 1:41
  Speaker 2: I know, yeah, I think that's the biggest misconception is like the mental show notes.
• 1:46
  Speaker 2: Oh, I've got it all up here, but then you get in the room and you're like what was I going to talk about?
• 1:51
  Speaker 2: I had a good point, or you go off on a tangent and it could be great.
• 1:54
  Speaker 2: I think spontaneity is awesome in a show, but show notes are great because they provide structure and they.
• 2:00
  Speaker 4: We tend to use the term guardrails a lot because it keeps you on topic, keeps you on time, it makes sure you don't miss a chunk.
• 2:07
  Speaker 4: It's not a full script necessarily.
• 2:09
  Speaker 4: This is not a word for word.
• 2:11
  Speaker 4: Movie script.
• 2:12
  Speaker 2: We're not putting a teleprompter up in front of you, it's an outline.
• 2:15
  Speaker 1: It's what you want to hit.
• 2:16
  Speaker 1: It's uh.
• 2:16
  Speaker 4: It can involve uh timing blocks so that you know when you need a host read ad if you're using those.
• 2:29
  Speaker 4: Uh, you know, and it'll take big topics.
• 2:32
  Speaker 4: It can also encourage banter between hosts and guests or co-hosts, just to make sure someone isn't dominating the conversation.
• 2:40
  Speaker 3: Yeah, segments, yeah, like the segments, because you can.
• 2:42
  Speaker 3: You can break it down.
• 2:43
  Speaker 3: You'd be like don't forget to talk about this, and don't forget to talk about this, and then you can, and so it actually just gives the listener.
• 2:53
  Speaker 2: It's great for the host in the room because it provides them with some guidance on what they're supposed to talk about, but as a listener, it's consistency throughout every show.
• 3:02
  Speaker 2: Oh I know this is my favorite segment.
• 3:04
  Speaker 2: Or oh I know after this they talk about that, or they always ask this question every single time.
• 3:09
  Speaker 4: I know if I'm not that interested in this particular topic, he's going to spend five to six minutes on it.
• 3:14
  Speaker 4: He's going to move to something I might like you might stick around for that If it's so open-ended.
• 3:18
  Speaker 4: You don't know if he's going to ramble for half an hour you might drop.
• 3:23
  Speaker 1: It's almost like show notes are show notes.
• 3:25
  Speaker 1: Yeah, interesting Notes about yourself.
• 3:29
  Speaker 1: I think it's interesting.
• 3:30
  Speaker 1: That's a profound breakdown right there.
• 3:34
  Speaker 1: We are the experts here.
• 3:35
  Speaker 1: I'll put some show notes to this, dan.
• 3:37
  Speaker 1: But you know, when you're in the room actually doing the podcast, a tangent doesn't feel as dramatic.
• 3:44
  Speaker 1: But as a listener, sometimes when you hear somebody ramble on and on and on, it's like man, I want to listen to this content, but it's all over the place, right.
• 3:53
  Speaker 1: And so I've been able to see how the structure can just help a show tremendously.
• 4:02
  Speaker 1: And, sam, do you have any?
• 4:02
  Speaker 1: You know stories or examples of people that you've?
• 4:03
  Speaker 1: I guess we use big talk, for example, but you know what I mean.
• 4:05
  Speaker 1: Just watch, go from unorganized, just not super well put, and then how show notes has helped, just kind of lift up yeah, I mean.
• 4:13
  Speaker 2: Well, I think, yeah, eric and mark show big talk is a great example of that.
• 4:16
  Speaker 2: Yeah, um, they have so much knowledge they're like industry experts.
• 4:20
  Speaker 2: Right, it's not the content's the problem.
• 4:22
  Speaker 2: Like they know what they want to talk about.
• 4:24
  Speaker 2: Yeah, they just can never kind of focus all of their knowledge into one episode and one topic that's actionable for the audience.
• 4:31
  Speaker 2: So theirs was a great success story of like hey, we gave them some ideas.
• 4:35
  Speaker 1: Or even just a topic Like hey, today you're talking about pricing and they ramble on pricing for that long they used to come in here no topic, even like they would just literally not even know what they were going to talk about when they sat down.
• 4:48
  Speaker 2: Right, and they might not love show notes if someone else is creating them for you.
• 4:53
  Speaker 2: They might not love what you put on there, but they don't have to follow them Right.
• 4:57
  Speaker 4: That's a good point.
• 4:57
  Speaker 4: They are kind of optional.
• 4:59
  Speaker 4: You can always riff off them, you can use spontaneity.
• 5:02
  Speaker 4: They can also be highly detailed, and this is true especially for folks that are live streaming, where they know they've got kind of a producer set up with video cuts, they know where jumps are going to be, or they can be.
• 5:20
  Speaker 4: Three bullet points that are just the main topics.
• 5:21
  Speaker 4: You want to make sure you hit totally, uh, the recommendations we've had and we put some of these out in our, in our kind of comprehensive guide to prepping for your show.
• 5:25
  Speaker 4: There's, uh there's the idea that you should probably go ahead and use more extensive show notes than you think, at least at the beginning.
• 5:33
  Speaker 4: Once you've got your routine down, you can simplify Go ahead.
• 5:39
  Speaker 2: I was going to say another thing I just thought of.
• 5:41
  Speaker 2: Another client was Cy Kirby, blue Collar Business Podcast.
• 5:45
  Speaker 2: He usually has guests on every single show.
• 5:48
  Speaker 2: It's different than Big Talk.
• 5:49
  Speaker 2: He's interviewing people and one of the things that we include on his show notes is guest information.
• 5:52
  Speaker 2: Like, hey, what are some highlights about your guest?
• 5:55
  Speaker 2: He can quickly reference them and be like oh man, you've been working for so-and-so for this many years, or you won this award here, you have this certification here.
• 6:02
  Speaker 2: Um, that's stuff that you know you're never going to be able to remember.
• 6:06
  Speaker 3: That's just really helpful, I think.
• 6:07
  Speaker 3: Yeah, podcasting isn't his day job Right, we want it to be, but we want you to be here all the time, cy.
• 6:17
  Speaker 3: But it's just kind of cool because while he's out doing his day job and running a business, he can rely on us to help bring that information together, because he needs to know a lot about his guests, but it's not like he has all the time in the world to go out and research them about his guests.
• 6:33
  Speaker 4: But it's not like he has all the time in the world to go out and search them, you know, research them.
• 6:35
  Speaker 4: The other thing I've noticed across several different shows is whether they're in the studio or even remote as a guest, someone who's, like I said, podcasting is not their day job, a guest who hasn't done even host level podcasting, just showing them the show notes ahead of time saying, hey, this is kind of where we're going with it, this is what we want to hit gives, you know, start, possibly the first time ever doing this, yeah, that they wouldn't have had otherwise.
• 7:03
  Speaker 4: Wait what they're a little less shell-shocked and just show them a basic outline of kind of how this is going to go.
• 7:10
  Speaker 1: Brooke to somebody that's like I know what I'm doing, I'm a professional, you can put me in and I'll perform.
• 7:16
  Speaker 1: What do you say to them and can show notes?
• 7:20
  Speaker 1: And spontaneity, genuineness, coexist.
• 7:23
  Speaker 1: Like am I a robot if I'm reading off of this outline?
• 7:27
  Speaker 1: Like what would you say to somebody who has that concern?
• 7:29
  Speaker 3: Yeah, I would say the same thing.
• 7:30
  Speaker 3: I mean again, it's just notes, like it's not what you're going to say, it's literally just talking points, to make sure you hit them.
• 7:38
  Speaker 1: Right.
• 7:38
  Speaker 3: You know.
• 7:38
  Speaker 3: So if you walk in, you're like I can talk about anything.
• 7:41
  Speaker 3: You're like great Talk about this.
• 7:42
  Speaker 3: You're like awesome.
• 7:44
  Speaker 3: You know, I think a big, big talk is a great example of that.
• 7:47
  Speaker 3: You know it's just like, ok, guys, this is what we're going to talk about, this this, this week.
• 7:51
  Speaker 3: You know, when you, when you, when you come in, here's your point and they're like, ok, we're going to stop the conversation, like it's never going to stop.
• 8:01
  Speaker 3: You know, you know somebody coming in and talking about their experience getting coffee.
• 8:04
  Speaker 3: You know they can relate it back to something and so you can really like take everything that you've been experiencing, even that morning, and like relate it back to the show.
• 8:12
  Speaker 4: Yeah, there are certain formats to where it can help co-hosts or hosting recurring guests.
• 8:19
  Speaker 4: I'm thinking, actually, of some of the fantasy sports stuff that goes out live stream.
• 8:22
  Speaker 4: You've got a producer involved that needs to be throwing stats up.
• 8:25
  Speaker 4: You've got multiple co-hosts that are all remote from each other and they can look through these notes even ahead of the show and say, oh, you're going to highlight Barkley as a running back, I'm going to talk about something else.
• 8:39
  Speaker 4: That way you don't double up on the content and you get a richer content experience out of it you know I'm I'm going show.
• 8:47
  Speaker 1: Notes are important.
• 8:48
  Speaker 3: Everybody do it yeah, yeah, that's my vote.
• 8:51
  Speaker 3: I just it just helps you organize the show again, make it structure, keep it consistent, and it makes it a lot more watchable and enjoyable for like so they're.
• 9:00
  Speaker 4: they're customizable.
• 9:00
  Speaker 4: Start with something and then tweak it to what you need.
• 9:02
  Speaker 4: Yeah For sure.
• 9:06
  Speaker 4: Good talk guys.
• 9:07
  Speaker 4: Yeah, that is show notes with show notes.
• 9:09
  Speaker 3: With show notes, with show notes, yeah.
• 9:12
  Speaker 1: All right.
• 9:12
  Speaker 1: Thank you all for tuning in.
• 9:13
  Speaker 1: If you got any questions about show notes or anything or you want to hear a particular discussion, hit us up Like comment.