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Episode 28 - Albert Yu & Shafi Mustafa, ElementalTV
Join Stefanie as she engages in an interesting conversation with two of ElementalTV’s co-founders: Albert Yu, the Chief Revenue Officer, and Shafi Mustafa, the Chief Strategy Officer. They delve into the current landscape of Connected TV (CTV) advertising from an ad tech perspective, highlighting the significant challenges and immense opportunities within the CTV ecosystem for publishers and advertisers. Albert and Shafi explore how the monumental rise of CTV can fully harness the strengths of both digital and traditional TV advertising, but overcoming systemic ad tech inefficiencies is…
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