Ted Baker to Jigsaw: Why Stores Still Win | Chris Browne
Chris Browne, Retail Director at Jigsaw and 30 years at Ted Baker, on why Jigsaw opens stores while rivals close them. Fewer staff, less footfall, market towns, and the business rates fight with online giants.
Chris started with a paper round and built his career at Ted Baker London before moving to Jigsaw. His view of the UK high street is practical rather than nostalgic: trading is not tougher than in the 1970s, stores now work as showrooms and mini warehouses, and if a store is not delivering an experience, it is failing. He makes the case for moving some of the business rates burden onto…
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