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New Balance Beats Nike, College Football Playoff Expands to 24 Teams and Skydance Merges HBO Max and Paramount Plus
New Balance is quietly outpacing Nike with nearly $10 billion in revenue and a star-studded athlete roster. The College Football Playoff is expanding to 24 teams with a blockbuster ESPN deal. Skydance merges HBO Max and Paramount Plus into a sports streaming powerhouse. Plus Marriott Bonvoy's global sports sponsorship strategy and content lessons from Red Bull and GoPro veterans — all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
The skinny
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