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Kubota: Building and Sustaining an Iconic Label

Last week we focused our energy on examining the Niigata region as a whole. This week we’re once again joined by our same guests, Ms. Kaoru Ito and Mr. Hiroshi Nagamoto from the Overseas Business Department of Asahi Shuzo Sake Brewing Company, makers of Kubota, to delve into the ubiquitous brand of sake almost synonymous with the region of Niigata and celebrated not only in its home territory of Nagaoka, but also throughout Japan and by sake lovers and connoisseurs across the globe.

Instead of focusing heavily on the flavor and stylistic profile of Kubota (hint: we already know it’s good) or…

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