Latest / #WisdomOfWomen Show / Creating Successful Business Transitions Through Intentional Leadership with Andrea Carpenter

Transcript

Creating Successful Business Transitions Through Intentional Leadership with Andrea Carpenter · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:01
  Women
• 0:02
  Show.
• 0:02
  We
• 0:02
  are
• 0:03
  dedicated
• 0:03
  to
• 0:04
  amplifying
• 0:04
  the
• 0:04
  voice
• 0:05
  of
• 0:05
  women
• 0:06
  in
• 0:06
  business.
• 0:07
  A
• 0:08
  new
• 0:08
  model
• 0:08
  of
• 0:09
  leadership
• 0:09
  is
• 0:09
  emerging
• 0:10
  and
• 0:11
  we
• 0:11
  are
• 0:12
  here
• 0:12
  to
• 0:12
  amplify
• 0:13
  the
• 0:13
  voices
• 0:14
  of
• 0:14
  women
• 0:15
  leading
• 0:15
  the
• 0:16
  way.
• 0:16
  I
• 0:17
  am
• 0:17
  your
• 0:17
  host
• 0:17
  Coco
• 0:18
  Zelman,
• 0:19
  five
• 0:19
  time
• 0:19
  founder,
• 0:20
  impact
• 0:20
  investor
• 0:21
  and
• 0:21
  creator
• 0:22
  of
• 0:22
  the
• 0:22
  Force
• 0:23
  for
• 0:23
  Good
• 0:23
  system.
• 0:25
  Thank
• 0:25
  you
• 0:25
  for
• 0:26
  joining
• 0:26
  us
• 0:26
  today
• 0:27
  as
• 0:27
  we
• 0:27
  illuminate
• 0:28
  the
• 0:28
  path
• 0:28
  to
• 0:28
  unlocking
• 0:29
  opportunities
• 0:30
  and
• 0:30
  prosperity
• 0:31
  for
• 0:31
  women
• 0:31
  led
• 0:31
  enterprises
• 0:32
  by
• 0:32
  amplifying
• 0:33
  the
• 0:34
  voice
• 0:34
  and
• 0:34
  wisdom
• 0:35
  of
• 0:36
  women.
• 0:37
  Today
• 0:38
  we
• 0:39
  have
• 0:39
  a
• 0:40
  truth
• 0:40
  telling
• 0:41
  transitionist
• 0:43
  in
• 0:43
  our
• 0:43
  midst.
• 0:45
  Andrea
• 0:46
  Carpenter
• 0:46
  is
• 0:47
  a
• 0:47
  next
• 0:48
  gen
• 0:49
  entrepreneur,
• 0:50
  G2
• 0:51
  successor
• 0:52
  and
• 0:52
  the
• 0:53
  incoming
• 0:54
  president
• 0:55
  of
• 0:55
  the
• 0:55
  Transition
• 0:56
  Strategist
• 0:57
  where
• 0:57
  she
• 0:58
  helps
• 0:58
  families
• 0:59
  and
• 0:59
  founders
• 1:00
  design
• 1:01
  people
• 1:02
  first,
• 1:03
  business
• 1:03
  transitions
• 1:04
  that
• 1:05
  protect
• 1:05
  both
• 1:06
  relationships
• 1:07
  and
• 1:08
  results.
• 1:09
  Her
• 1:10
  somewhat
• 1:10
  unconventional
• 1:11
  entrepreneurial
• 1:12
  journey,
• 1:13
  buying
• 1:14
  into
• 1:14
  and
• 1:15
  leading
• 1:15
  an
• 1:15
  established
• 1:16
  business
• 1:17
  instead
• 1:17
  of
• 1:18
  starting
• 1:18
  from
• 1:19
  scratch
• 1:20
  challenges
• 1:20
  the
• 1:21
  dominant
• 1:21
  startup
• 1:22
  myth
• 1:23
  and
• 1:23
  offers
• 1:25
  powerful
• 1:25
  alternative
• 1:26
  path.
• 1:27
  As
• 1:28
  the
• 1:28
  creator
• 1:28
  of
• 1:29
  your
• 1:29
  next
• 1:30
  gen
• 1:31
  brand,
• 1:32
  she's
• 1:32
  built
• 1:33
  a
• 1:33
  soul
• 1:33
  centered
• 1:34
  platform
• 1:35
  and
• 1:35
  podcast
• 1:36
  host
• 1:37
  that
• 1:38
  gives
• 1:38
  rising
• 1:39
  leaders
• 1:40
  space
• 1:40
  to
• 1:41
  explore
• 1:41
  identity,
• 1:42
  wealth
• 1:43
  and
• 1:44
  legacy
• 1:45
  with
• 1:45
  honesty,
• 1:46
  grace
• 1:46
  and
• 1:46
  strength.
• 1:47
  A
• 1:48
  former
• 1:48
  UX
• 1:49
  designer
• 1:49
  turned
• 1:50
  transition
• 1:51
  start
• 1:51
  strategist,
• 1:52
  Andrea
• 1:53
  understands
• 1:54
  both
• 1:54
  the
• 1:54
  technical
• 1:54
  mechanics
• 1:55
  and
• 1:55
  emotional
• 1:56
  layers
• 1:56
  of
• 1:56
  family
• 1:56
  business
• 1:57
  planning,
• 1:57
  helping
• 1:58
  the
• 1:58
  next
• 1:58
  generation
• 1:59
  step
• 2:00
  into
• 2:01
  intentional
• 2:02
  leadership.
• 2:03
  It
• 2:04
  is
• 2:04
  my
• 2:04
  pleasure
• 2:05
  to
• 2:05
  welcome
• 2:05
  you
• 2:06
  Andrea.
• 2:07
  Thanks
• 2:07
  Coco
• 2:08
  for
• 2:08
  having
• 2:08
  me.
• 2:09
  Oh,
• 2:09
  it's
• 2:10
  a
• 2:10
  pleasure.
• 2:10
  We
• 2:11
  would
• 2:11
  love
• 2:11
  to
• 2:11
  know
• 2:11
  what
• 2:12
  is
• 2:12
  a
• 2:13
  book
• 2:13
  written
• 2:14
  by
• 2:14
  a
• 2:14
  woman
• 2:14
  that
• 2:15
  has
• 2:15
  significantly
• 2:16
  influenced
• 2:16
  your
• 2:17
  life?
• 2:18
  The
• 2:18
  Art
• 2:18
  of
• 2:19
  Gathering
• 2:19
  by
• 2:20
  Priya
• 2:20
  Parker.
• 2:22
  Why
• 2:22
  do
• 2:22
  we
• 2:22
  come
• 2:23
  together?
• 2:24
  What's
• 2:24
  the
• 2:24
  purpose
• 2:25
  of
• 2:25
  a
• 2:25
  gathering?
• 2:25
  How
• 2:26
  do
• 2:26
  we
• 2:26
  design
• 2:26
  a
• 2:27
  gathering
• 2:27
  to
• 2:28
  get
• 2:28
  the
• 2:28
  outcome
• 2:29
  we
• 2:29
  want?
• 2:29
  The
• 2:29
  first
• 2:30
  time
• 2:30
  I
• 2:30
  read
• 2:30
  her
• 2:30
  book
• 2:31
  I
• 2:31
  could
• 2:31
  translate
• 2:32
  the
• 2:33
  way
• 2:33
  that
• 2:33
  I
• 2:33
  think
• 2:33
  about
• 2:33
  design
• 2:34
  and
• 2:34
  curating
• 2:35
  the
• 2:35
  experience
• 2:36
  that
• 2:36
  people
• 2:36
  have
• 2:37
  on
• 2:37
  a
• 2:37
  website
• 2:37
  or
• 2:38
  something.
• 2:38
  I
• 2:38
  can
• 2:38
  turn
• 2:39
  that
• 2:39
  into
• 2:40
  a
• 2:40
  system
• 2:40
  or
• 2:41
  a
• 2:41
  gathering
• 2:42
  or
• 2:42
  the
• 2:42
  way
• 2:42
  that
• 2:42
  people
• 2:43
  interact
• 2:43
  in
• 2:43
  person.
• 2:44
  Highly
• 2:44
  recommend
• 2:46
  Priya's
• 2:46
  book.
• 2:46
  It's
• 2:47
  been
• 2:47
  foundational
• 2:47
  in
• 2:48
  thinking
• 2:48
  about
• 2:49
  how
• 2:49
  we
• 2:49
  bring
• 2:50
  people
• 2:50
  together.
• 2:51
  From
• 2:51
  a
• 2:52
  birthday
• 2:52
  party
• 2:53
  to
• 2:53
  a
• 2:54
  family
• 2:54
  meeting.
• 2:55
  It's
• 2:55
  really
• 2:55
  applicable
• 2:56
  in
• 2:56
  all
• 2:56
  types
• 2:57
  of
• 2:57
  gatherings.
• 2:58
  Oh
• 2:59
  my
• 2:59
  goodness.
• 2:59
  I
• 3:00
  feel
• 3:00
  like
• 3:00
  this
• 3:00
  is
• 3:00
  heaven
• 3:01
  sent
• 3:01
  because
• 3:02
  I
• 3:02
  do
• 3:03
  so
• 3:03
  many
• 3:04
  gatherings.
• 3:05
  I
• 3:05
  have
• 3:05
  events
• 3:05
  in
• 3:06
  my
• 3:06
  home
• 3:06
  all
• 3:06
  the
• 3:07
  time.
• 3:07
  I
• 3:08
  feel
• 3:08
  like
• 3:09
  this
• 3:09
  is
• 3:09
  something
• 3:10
  that
• 3:10
  would
• 3:10
  be
• 3:11
  really
• 3:11
  valuable
• 3:11
  for
• 3:12
  me.
• 3:12
  The
• 3:12
  Art
• 3:12
  of
• 3:12
  Gathering
• 3:13
  by
• 3:13
  Priya
• 3:14
  Parker.
• 3:14
  Is
• 3:15
  that
• 3:15
  right?
• 3:15
  That's
• 3:16
  right,
• 3:16
  yeah.
• 3:17
  Thank
• 3:17
  you
• 3:17
  for
• 3:17
  this
• 3:18
  wonderful
• 3:18
  recommendation.
• 3:19
  I
• 3:20
  would
• 3:20
  love
• 3:20
  to
• 3:20
  know
• 3:21
  about
• 3:21
  the
• 3:22
  big
• 3:22
  important
• 3:24
  moments
• 3:25
  of
• 3:25
  your
• 3:26
  life.
• 3:27
  Moments
• 3:27
  that
• 3:27
  shape
• 3:28
  who
• 3:29
  you
• 3:29
  become.
• 3:30
  I
• 3:30
  think
• 3:30
  we
• 3:30
  all
• 3:30
  have
• 3:31
  these
• 3:31
  moments,
• 3:31
  these
• 3:31
  pivotal
• 3:32
  moments
• 3:33
  that
• 3:34
  teach
• 3:34
  us
• 3:34
  something
• 3:35
  that
• 3:36
  help
• 3:36
  us
• 3:37
  carve
• 3:37
  our
• 3:37
  way
• 3:37
  through
• 3:38
  life.
• 3:38
  Sometimes
• 3:39
  really
• 3:39
  hard
• 3:40
  moments
• 3:41
  and
• 3:41
  sometimes
• 3:42
  really
• 3:42
  glorious
• 3:43
  moments.
• 3:44
  What
• 3:44
  are
• 3:45
  we
• 3:46
  Big
• 3:47
  moments
• 3:47
  that
• 3:48
  have
• 3:48
  shaped
• 3:48
  who
• 3:49
  you
• 3:49
  are.
• 3:49
  Andrea.
• 3:51
  Yeah,
• 3:51
  so
• 3:52
  the
• 3:52
  first
• 3:52
  one
• 3:53
  I
• 3:53
  thought
• 3:53
  of
• 3:54
  is
• 3:55
  being
• 3:56
  a
• 3:56
  second
• 3:56
  generation
• 3:57
  inheritor.
• 3:58
  My
• 3:58
  dad
• 3:59
  built
• 3:59
  a
• 4:00
  software
• 4:00
  company
• 4:01
  that
• 4:01
  he
• 4:01
  did
• 4:02
  two
• 4:02
  rounds
• 4:02
  of
• 4:02
  private
• 4:02
  equity
• 4:03
  to
• 4:03
  exit.
• 4:04
  That
• 4:04
  happened
• 4:05
  while
• 4:05
  I
• 4:05
  was
• 4:05
  in
• 4:05
  college.
• 4:06
  So
• 4:07
  some
• 4:07
  wealth
• 4:07
  inheritors,
• 4:08
  the
• 4:08
  family
• 4:09
  has
• 4:09
  money
• 4:10
  or
• 4:10
  there's
• 4:10
  been
• 4:10
  some
• 4:10
  type
• 4:11
  of
• 4:11
  wealth
• 4:11
  event.
• 4:12
  The
• 4:12
  first
• 4:12
  time
• 4:13
  that
• 4:13
  I
• 4:13
  realized
• 4:14
  that
• 4:14
  my
• 4:14
  family
• 4:15
  was
• 4:15
  quote,
• 4:15
  unquote,
• 4:16
  different
• 4:17
  was
• 4:17
  very
• 4:17
  defining
• 4:18
  for
• 4:18
  me.
• 4:18
  It
• 4:19
  was
• 4:19
  actually
• 4:19
  in
• 4:19
  the
• 4:20
  context
• 4:20
  of
• 4:20
  applying
• 4:21
  for
• 4:21
  colleges.
• 4:22
  And
• 4:22
  I
• 4:22
  was
• 4:22
  like,
• 4:23
  all
• 4:23
  my
• 4:23
  friends
• 4:23
  are
• 4:24
  doing
• 4:24
  the
• 4:24
  fafsa.
• 4:25
  I
• 4:25
  should
• 4:25
  probably
• 4:26
  do
• 4:26
  the
• 4:26
  fafsa.
• 4:26
  And
• 4:27
  I
• 4:27
  remember
• 4:27
  my
• 4:27
  dad
• 4:28
  saying
• 4:28
  he
• 4:28
  probably
• 4:29
  didn't
• 4:29
  think
• 4:30
  I
• 4:30
  would
• 4:30
  interpret
• 4:30
  it
• 4:30
  this
• 4:31
  way,
• 4:31
  but
• 4:31
  he
• 4:31
  kind
• 4:31
  of
• 4:32
  laughs
• 4:32
  at
• 4:32
  my
• 4:32
  face
• 4:33
  and
• 4:33
  goes,
• 4:33
  no,
• 4:33
  we
• 4:33
  don't
• 4:34
  need
• 4:34
  to
• 4:34
  do
• 4:34
  the
• 4:34
  fafsa.
• 4:36
  That
• 4:36
  has
• 4:36
  been
• 4:37
  really
• 4:37
  defining
• 4:37
  for
• 4:38
  me
• 4:38
  because
• 4:38
  it's
• 4:39
  how
• 4:39
  your
• 4:40
  next
• 4:40
  generation
• 4:41
  perceives
• 4:42
  or
• 4:42
  starts
• 4:42
  to
• 4:42
  learn
• 4:43
  about
• 4:43
  what
• 4:43
  they
• 4:44
  have.
• 4:45
  The
• 4:45
  first
• 4:45
  time
• 4:45
  that
• 4:45
  you
• 4:46
  realize
• 4:46
  your
• 4:46
  family
• 4:47
  has
• 4:47
  money
• 4:48
  was
• 4:48
  a
• 4:48
  very
• 4:48
  defining
• 4:49
  moment
• 4:50
  for
• 4:50
  me
• 4:51
  when
• 4:52
  I
• 4:53
  was
• 4:53
  getting
• 4:53
  ready
• 4:53
  to
• 4:54
  apply
• 4:54
  for
• 4:54
  college.
• 4:55
  Everyone
• 4:55
  else
• 4:55
  is
• 4:55
  filling
• 4:56
  out
• 4:56
  the
• 4:56
  fafsa,
• 4:56
  so
• 4:57
  I'm
• 4:57
  like,
• 4:57
  I
• 4:57
  should
• 4:57
  definitely
• 4:58
  fill
• 4:58
  out
• 4:58
  the
• 4:58
  FAFSA
• 4:59
  too.
• 4:59
  And
• 4:59
  I
• 4:59
  remember
• 5:00
  my
• 5:00
  dad
• 5:00
  kind
• 5:00
  of
• 5:00
  laughing
• 5:01
  in
• 5:01
  my
• 5:01
  face,
• 5:02
  not
• 5:03
  in
• 5:03
  a
• 5:03
  mean
• 5:03
  way,
• 5:03
  but
• 5:04
  he
• 5:04
  was
• 5:04
  like,
• 5:04
  no,
• 5:04
  no,
• 5:05
  we
• 5:05
  don't
• 5:05
  need
• 5:05
  you.
• 5:06
  You
• 5:06
  don't
• 5:06
  need
• 5:06
  to
• 5:06
  do
• 5:07
  that.
• 5:07
  And
• 5:07
  it
• 5:07
  was
• 5:07
  the
• 5:07
  first
• 5:08
  time
• 5:08
  I
• 5:08
  was
• 5:08
  like,
• 5:09
  oh,
• 5:10
  let
• 5:10
  me
• 5:10
  put
• 5:11
  some
• 5:11
  context
• 5:11
  and
• 5:12
  framework
• 5:12
  around,
• 5:13
  well,
• 5:13
  how
• 5:13
  much
• 5:14
  is
• 5:14
  there?
• 5:14
  We
• 5:15
  talked
• 5:15
  about
• 5:16
  the
• 5:16
  exact
• 5:17
  numbers
• 5:17
  or
• 5:18
  how
• 5:18
  much
• 5:18
  there
• 5:19
  was.
• 5:19
  It
• 5:19
  was
• 5:19
  the
• 5:19
  first
• 5:20
  time
• 5:20
  I
• 5:20
  had
• 5:20
  a
• 5:20
  nugget
• 5:21
  of
• 5:21
  wisdom
• 5:21
  around,
• 5:22
  oh,
• 5:22
  there's
• 5:22
  something
• 5:22
  more
• 5:23
  here.
• 5:23
  It
• 5:23
  was
• 5:23
  a
• 5:24
  very
• 5:24
  defining
• 5:24
  moment
• 5:25
  for
• 5:25
  me.
• 5:25
  How
• 5:26
  cool
• 5:26
  is
• 5:26
  it
• 5:26
  that
• 5:26
  you're
• 5:28
  father
• 5:29
  was
• 5:29
  grounded,
• 5:30
  that
• 5:30
  you
• 5:30
  didn't
• 5:31
  know
• 5:32
  right?
• 5:33
  And
• 5:33
  the
• 5:33
  way
• 5:34
  he
• 5:34
  raised
• 5:34
  you,
• 5:35
  it
• 5:35
  wasn't
• 5:36
  the
• 5:36
  most
• 5:36
  important
• 5:37
  thing
• 5:37
  in
• 5:37
  your
• 5:38
  life
• 5:38
  that
• 5:39
  you
• 5:39
  had.
• 5:40
  The
• 5:40
  value
• 5:40
  systems
• 5:41
  are
• 5:41
  very
• 5:41
  strong
• 5:42
  in
• 5:42
  my
• 5:42
  family.
• 5:42
  And
• 5:42
  my
• 5:43
  experience
• 5:43
  of
• 5:43
  the
• 5:43
  oldest
• 5:44
  versus
• 5:44
  my
• 5:44
  youngest,
• 5:45
  who's
• 5:45
  seven
• 5:45
  years
• 5:46
  behind,
• 5:46
  they
• 5:47
  moved
• 5:47
  to
• 5:47
  the
• 5:47
  mountains,
• 5:48
  they
• 5:48
  built
• 5:48
  a
• 5:48
  house.
• 5:49
  Like,
• 5:49
  the
• 5:49
  experience
• 5:50
  was
• 5:50
  just
• 5:50
  so
• 5:51
  different.
• 5:51
  But
• 5:51
  I
• 5:51
  feel
• 5:51
  like
• 5:52
  all
• 5:52
  three
• 5:52
  of
• 5:52
  us
• 5:52
  sisters
• 5:53
  are
• 5:53
  very
• 5:53
  grounded.
• 5:54
  Watching
• 5:55
  the
• 5:55
  way
• 5:55
  that
• 5:55
  my
• 5:55
  parents
• 5:55
  did
• 5:56
  that,
• 5:56
  I
• 5:56
  think
• 5:56
  is
• 5:56
  very
• 5:57
  cool.
• 5:57
  And
• 5:57
  there's
• 5:57
  a
• 5:57
  lot
• 5:57
  to
• 5:58
  learn.
• 5:59
  I've
• 5:59
  felt
• 5:59
  before
• 6:00
  like
• 6:00
  I
• 6:00
  don't
• 6:00
  belong
• 6:01
  in
• 6:01
  places
• 6:02
  or
• 6:02
  mastermind
• 6:03
  groups
• 6:03
  where
• 6:03
  people
• 6:04
  have
• 6:04
  this
• 6:04
  wealth
• 6:05
  because
• 6:05
  a
• 6:06
  lot
• 6:06
  of
• 6:06
  my
• 6:06
  wealth
• 6:06
  was
• 6:06
  generated
• 6:07
  by
• 6:07
  my
• 6:07
  family.
• 6:07
  That's
• 6:08
  been
• 6:08
  a
• 6:08
  story
• 6:08
  I've
• 6:09
  had
• 6:09
  to
• 6:09
  rewrite
• 6:10
  quite
• 6:11
  a
• 6:11
  bit
• 6:11
  in
• 6:11
  conversations
• 6:12
  with
• 6:12
  my
• 6:12
  dad.
• 6:12
  This
• 6:13
  idea
• 6:13
  around,
• 6:15
  why
• 6:15
  do
• 6:15
  I
• 6:15
  have
• 6:15
  to
• 6:16
  do
• 6:16
  the
• 6:16
  same
• 6:16
  thing
• 6:16
  that
• 6:17
  my
• 6:17
  dad
• 6:17
  did.
• 6:17
  I
• 6:18
  watched
• 6:18
  my
• 6:18
  dad
• 6:18
  be
• 6:19
  a
• 6:19
  founder
• 6:20
  grind
• 6:21
  from
• 6:21
  the
• 6:21
  beginning,
• 6:22
  and
• 6:22
  it
• 6:23
  was
• 6:23
  hard
• 6:23
  work.
• 6:23
  I
• 6:24
  always
• 6:24
  thought
• 6:24
  that
• 6:24
  being
• 6:24
  a
• 6:24
  successful
• 6:25
  entrepreneur
• 6:26
  was
• 6:27
  me
• 6:27
  doing
• 6:27
  the
• 6:27
  exact
• 6:28
  same
• 6:28
  thing
• 6:28
  that
• 6:28
  my
• 6:28
  dad
• 6:29
  did.
• 6:30
  And
• 6:30
  the
• 6:30
  reason
• 6:31
  my
• 6:31
  dad
• 6:31
  built
• 6:32
  all
• 6:32
  of
• 6:32
  this
• 6:33
  is
• 6:33
  because
• 6:33
  he
• 6:33
  wanted
• 6:34
  us,
• 6:34
  his
• 6:34
  daughters,
• 6:34
  his
• 6:35
  family,
• 6:35
  to
• 6:35
  feel
• 6:35
  fulfilled,
• 6:36
  to
• 6:36
  be
• 6:36
  able
• 6:36
  to
• 6:37
  do
• 6:37
  what
• 6:37
  we
• 6:37
  wanted
• 6:37
  to
• 6:38
  do.
• 6:38
  The
• 6:39
  first
• 6:39
  time,
• 6:39
  I
• 6:39
  was
• 6:39
  like,
• 6:40
  I
• 6:40
  could
• 6:40
  still
• 6:40
  be
• 6:41
  really
• 6:41
  successful
• 6:42
  and
• 6:42
  work
• 6:42
  on
• 6:42
  a
• 6:43
  cool
• 6:43
  project
• 6:43
  and
• 6:44
  do
• 6:44
  all
• 6:44
  these
• 6:44
  things,
• 6:45
  but
• 6:45
  I
• 6:45
  don't
• 6:45
  actually
• 6:45
  have
• 6:46
  to
• 6:46
  be
• 6:46
  the
• 6:46
  one.
• 6:47
  That
• 6:47
  was
• 6:47
  the
• 6:47
  moment.
• 6:48
  I
• 6:48
  was
• 6:48
  like,
• 6:48
  oh,
• 6:49
  I
• 6:49
  could
• 6:49
  do
• 6:49
  things
• 6:50
  a
• 6:51
  little
• 6:51
  bit
• 6:51
  differently.
• 6:52
  That
• 6:52
  was
• 6:52
  a
• 6:52
  very
• 6:52
  defining
• 6:53
  moment
• 6:54
  for
• 6:54
  me.
• 6:55
  What
• 6:55
  point
• 6:56
  did
• 6:56
  you
• 6:56
  uncover
• 6:57
  for
• 6:57
  yourself
• 6:58
  that
• 6:59
  like,
• 7:00
  you
• 7:00
  could
• 7:00
  go
• 7:01
  and
• 7:01
  there
• 7:01
  was
• 7:01
  different
• 7:02
  options?
• 7:03
  It's
• 7:04
  probably
• 7:04
  in
• 7:04
  the
• 7:04
  last
• 7:05
  four
• 7:05
  to
• 7:05
  five
• 7:05
  years
• 7:06
  has
• 7:06
  been
• 7:06
  the
• 7:06
  biggest
• 7:07
  chunk
• 7:07
  of
• 7:07
  my
• 7:07
  growth.
• 7:07
  When
• 7:08
  I
• 7:08
  was
• 7:08
  25,
• 7:08
  I
• 7:09
  joined
• 7:09
  GoBundance
• 7:10
  Women,
• 7:10
  which
• 7:10
  is
• 7:10
  a
• 7:11
  mastermind
• 7:11
  group.
• 7:12
  My
• 7:12
  dad
• 7:13
  is
• 7:13
  always
• 7:13
  like,
• 7:13
  surround
• 7:14
  yourself
• 7:14
  with
• 7:14
  other
• 7:15
  people.
• 7:15
  Even
• 7:16
  better
• 7:16
  if
• 7:16
  it's
• 7:16
  other
• 7:17
  women
• 7:17
  who
• 7:17
  are
• 7:17
  doing
• 7:18
  cool,
• 7:19
  amazing
• 7:19
  things.
• 7:20
  So
• 7:20
  I
• 7:21
  joined
• 7:21
  this
• 7:21
  group.
• 7:21
  They're
• 7:22
  all
• 7:22
  doing
• 7:22
  different
• 7:23
  types
• 7:24
  of
• 7:24
  businesses
• 7:25
  and
• 7:25
  real
• 7:25
  estate
• 7:25
  investing.
• 7:26
  I'm
• 7:26
  like,
• 7:26
  what
• 7:26
  am
• 7:26
  I
• 7:27
  supposed
• 7:27
  to
• 7:27
  be
• 7:27
  doing?
• 7:27
  I'm
• 7:27
  still
• 7:28
  working
• 7:28
  a
• 7:28
  full
• 7:28
  time
• 7:29
  job.
• 7:29
  That
• 7:30
  ties
• 7:30
  into
• 7:30
  the
• 7:30
  third
• 7:31
  defining
• 7:31
  moment,
• 7:31
  which
• 7:31
  was
• 7:32
  I'm
• 7:32
  sitting
• 7:32
  in
• 7:33
  a
• 7:33
  conference
• 7:34
  and
• 7:34
  they
• 7:34
  asked
• 7:35
  the
• 7:35
  question,
• 7:35
  what
• 7:35
  in
• 7:36
  your
• 7:36
  life
• 7:36
  needs
• 7:37
  to
• 7:37
  die
• 7:38
  for
• 7:38
  something
• 7:39
  new
• 7:39
  to
• 7:39
  be
• 7:40
  born.
• 7:41
  And
• 7:41
  I
• 7:41
  was
• 7:41
  like,
• 7:42
  oh
• 7:42
  my
• 7:42
  gosh,
• 7:42
  I
• 7:43
  have
• 7:43
  to
• 7:43
  quit
• 7:43
  my
• 7:43
  job.
• 7:45
  The
• 7:46
  immense
• 7:46
  privilege
• 7:47
  that
• 7:47
  I
• 7:48
  have
• 7:48
  in
• 7:48
  my
• 7:48
  life
• 7:49
  is
• 7:50
  I
• 7:50
  need
• 7:51
  the
• 7:51
  paycheck
• 7:51
  and
• 7:51
  I
• 7:51
  have
• 7:51
  living
• 7:52
  expenses.
• 7:52
  But
• 7:52
  I
• 7:53
  had
• 7:53
  a
• 7:53
  little
• 7:53
  bit
• 7:53
  of
• 7:53
  padding
• 7:54
  I
• 7:54
  could
• 7:54
  put
• 7:54
  in
• 7:54
  that
• 7:55
  notice
• 7:55
  on
• 7:55
  Monday.
• 7:56
  And
• 7:56
  I
• 7:56
  started
• 7:56
  designing
• 7:57
  what
• 7:57
  I
• 7:57
  thought
• 7:58
  the
• 7:58
  future
• 7:59
  looked
• 7:59
  like
• 7:59
  for
• 7:59
  me.
• 8:00
  At
• 8:00
  first
• 8:00
  I
• 8:00
  was
• 8:01
  gonna
• 8:01
  build
• 8:01
  a
• 8:01
  consulting
• 8:01
  business,
• 8:02
  and
• 8:02
  then
• 8:02
  I
• 8:02
  was
• 8:02
  like,
• 8:03
  no,
• 8:03
  I
• 8:03
  should
• 8:03
  look
• 8:04
  at
• 8:04
  buying
• 8:04
  businesses.
• 8:05
  I
• 8:05
  explored
• 8:06
  these
• 8:06
  iterations,
• 8:07
  which
• 8:07
  ultimately
• 8:08
  led
• 8:08
  me
• 8:09
  to
• 8:09
  meet
• 8:09
  my
• 8:09
  now
• 8:10
  business
• 8:10
  partner,
• 8:10
  Elizabeth.
• 8:12
  That
• 8:12
  was
• 8:12
  super
• 8:12
  defining.
• 8:13
  I
• 8:13
  keep
• 8:14
  saying
• 8:14
  I'm
• 8:14
  gonna
• 8:14
  do
• 8:14
  this
• 8:15
  thing.
• 8:15
  Why
• 8:15
  am
• 8:15
  I
• 8:15
  putting
• 8:16
  it
• 8:16
  off?
• 8:17
  The
• 8:17
  trust.
• 8:17
  That
• 8:17
  gut
• 8:17
  feeling
• 8:18
  set
• 8:18
  me
• 8:18
  off
• 8:18
  on
• 8:19
  a
• 8:19
  really
• 8:19
  cool
• 8:19
  path.
• 8:20
  That
• 8:20
  is
• 8:20
  such
• 8:20
  a
• 8:20
  cool
• 8:21
  question.
• 8:21
  What
• 8:21
  in
• 8:22
  your
• 8:22
  life
• 8:22
  needs
• 8:23
  to
• 8:23
  die
• 8:24
  for?
• 8:24
  The
• 8:25
  next
• 8:25
  thing
• 8:25
  to
• 8:25
  emerge.
• 8:26
  Wow.
• 8:27
  To
• 8:27
  make
• 8:27
  room
• 8:27
  for
• 8:28
  something
• 8:28
  else
• 8:28
  to
• 8:28
  be
• 8:28
  born.
• 8:29
  Great
• 8:30
  question.
• 8:30
  I
• 8:31
  actually
• 8:31
  had
• 8:31
  a
• 8:32
  moment.
• 8:33
  You
• 8:33
  would
• 8:33
  have
• 8:33
  found
• 8:34
  that
• 8:34
  with
• 8:34
  or
• 8:35
  without
• 8:35
  your
• 8:35
  padding,
• 8:36
  you're
• 8:36
  an
• 8:36
  entrepreneur.
• 8:37
  That's
• 8:37
  what
• 8:37
  we
• 8:38
  do.
• 8:38
  Sometimes
• 8:39
  we
• 8:39
  have
• 8:39
  to
• 8:40
  see
• 8:41
  something
• 8:41
  that
• 8:41
  needs
• 8:42
  to
• 8:42
  die.
• 8:43
  And
• 8:43
  sometimes
• 8:44
  we
• 8:44
  can
• 8:44
  do
• 8:44
  it
• 8:44
  on
• 8:44
  Monday
• 8:44
  and
• 8:45
  sometimes
• 8:45
  in
• 8:45
  six
• 8:45
  months.
• 8:46
  But
• 8:47
  the
• 8:47
  moment
• 8:48
  of
• 8:49
  clarity.
• 8:49
  We
• 8:50
  need
• 8:50
  to
• 8:50
  see
• 8:51
  whatever
• 8:51
  our
• 8:51
  excuses
• 8:52
  or
• 8:52
  hang
• 8:52
  ups
• 8:53
  are
• 8:53
  around,
• 8:54
  why
• 8:54
  we
• 8:54
  can't
• 8:54
  do
• 8:54
  the
• 8:55
  thing
• 8:55
  that
• 8:55
  needs
• 8:55
  to
• 8:55
  go.
• 8:55
  We
• 8:56
  have
• 8:56
  to
• 8:56
  get
• 8:56
  past
• 8:57
  that.
• 8:57
  Right.
• 8:57
  Otherwise
• 8:58
  you
• 8:58
  still
• 8:58
  rent
• 8:59
  this
• 8:59
  other
• 8:59
  job
• 9:00
  and
• 9:00
  not
• 9:00
  living
• 9:01
  your
• 9:01
  purpose.
• 9:02
  Yep.
• 9:03
  So
• 9:04
  that
• 9:04
  put
• 9:04
  me
• 9:04
  on
• 9:04
  the
• 9:05
  path.
• 9:05
  I
• 9:05
  was
• 9:05
  like,
• 9:05
  I
• 9:05
  don't
• 9:05
  know
• 9:06
  what
• 9:06
  I
• 9:06
  want
• 9:06
  to
• 9:06
  do,
• 9:06
  but
• 9:07
  I
• 9:07
  want
• 9:07
  to
• 9:07
  do
• 9:07
  something.
• 9:07
  With
• 9:08
  next
• 9:08
  gens.
• 9:09
  I
• 9:10
  left
• 9:10
  a
• 9:10
  lot
• 9:10
  of
• 9:10
  space
• 9:10
  and
• 9:11
  I
• 9:11
  did
• 9:11
  a
• 9:11
  lot
• 9:11
  of
• 9:11
  random
• 9:12
  things
• 9:12
  to
• 9:12
  figure
• 9:12
  out
• 9:13
  where
• 9:13
  I
• 9:13
  wanted
• 9:13
  to
• 9:13
  land.
• 9:14
  I
• 9:14
  landed
• 9:15
  in
• 9:15
  a
• 9:15
  spot
• 9:15
  that
• 9:15
  was
• 9:15
  really
• 9:15
  exciting
• 9:17
  by
• 9:17
  meeting
• 9:17
  my
• 9:17
  business
• 9:18
  partner,
• 9:18
  Elizabeth,
• 9:19
  who
• 9:19
  had
• 9:19
  done
• 9:20
  this
• 9:20
  work
• 9:21
  with
• 9:21
  family
• 9:22
  businesses
• 9:22
  and
• 9:22
  transition
• 9:23
  work
• 9:23
  for
• 9:24
  a
• 9:24
  long
• 9:24
  time.
• 9:25
  She
• 9:26
  made
• 9:26
  the
• 9:26
  invitation
• 9:27
  to
• 9:28
  me
• 9:28
  to
• 9:28
  consider
• 9:28
  joining
• 9:29
  her
• 9:29
  business.
• 9:29
  And
• 9:30
  you're
• 9:30
  like,
• 9:30
  oh,
• 9:30
  yeah,
• 9:30
  I
• 9:31
  want
• 9:31
  to
• 9:31
  go
• 9:31
  into
• 9:31
  family
• 9:31
  business
• 9:32
  transitions.
• 9:32
  Cause
• 9:33
  I
• 9:33
  never
• 9:33
  considered
• 9:33
  my
• 9:34
  dad's
• 9:34
  business
• 9:35
  a
• 9:35
  family
• 9:36
  business.
• 9:37
  But
• 9:37
  as
• 9:38
  I
• 9:38
  get
• 9:38
  into
• 9:38
  this
• 9:38
  work
• 9:38
  now
• 9:39
  a
• 9:39
  family
• 9:39
  business
• 9:40
  in
• 9:40
  the
• 9:40
  context
• 9:40
  of
• 9:40
  our
• 9:41
  work
• 9:41
  is
• 9:42
  a
• 9:42
  founder,
• 9:43
  in
• 9:43
  my
• 9:44
  dad's
• 9:44
  case,
• 9:44
  who
• 9:45
  cares
• 9:45
  more
• 9:45
  about
• 9:46
  the
• 9:46
  people
• 9:47
  he
• 9:47
  works
• 9:47
  with
• 9:48
  and
• 9:48
  the
• 9:48
  employees
• 9:48
  and
• 9:49
  his
• 9:49
  family
• 9:50
  as
• 9:51
  he
• 9:51
  navigates
• 9:51
  the
• 9:52
  transition
• 9:52
  and
• 9:52
  making
• 9:53
  sure
• 9:53
  that
• 9:53
  we're
• 9:53
  taking
• 9:54
  care
• 9:54
  of
• 9:54
  the
• 9:54
  people
• 9:54
  who
• 9:55
  matter
• 9:55
  most
• 9:56
  to
• 9:56
  us.
• 9:57
  I
• 9:57
  love
• 9:58
  being
• 9:58
  a
• 9:58
  part
• 9:58
  of
• 9:59
  helping
• 10:00
  founders.
• 10:00
  If
• 10:01
  I
• 10:01
  can
• 10:01
  help
• 10:02
  anyone
• 10:02
  navigate
• 10:03
  that
• 10:03
  period
• 10:04
  of
• 10:04
  transition,
• 10:04
  whether
• 10:05
  it's
• 10:05
  selling
• 10:06
  or
• 10:06
  passing
• 10:06
  to
• 10:07
  their
• 10:07
  kids.
• 10:07
  And
• 10:07
  that's
• 10:08
  a
• 10:08
  win
• 10:08
  in
• 10:08
  my
• 10:08
  book
• 10:09
  if
• 10:09
  it
• 10:09
  helps
• 10:09
  the
• 10:09
  family
• 10:10
  stay
• 10:11
  together.
• 10:11
  So
• 10:11
  that's
• 10:12
  ultimately
• 10:12
  how
• 10:12
  I
• 10:13
  do
• 10:13
  a
• 10:13
  lot
• 10:13
  of
• 10:13
  work
• 10:13
  with
• 10:13
  the
• 10:14
  next
• 10:14
  gens
• 10:14
  and
• 10:15
  the
• 10:15
  successors
• 10:15
  when
• 10:16
  there
• 10:16
  is
• 10:17
  an
• 10:17
  internal
• 10:18
  transition
• 10:18
  about
• 10:18
  to
• 10:19
  happen.
• 10:20
  That's
• 10:20
  a
• 10:20
  lot
• 10:20
  of
• 10:20
  change.
• 10:21
  Potentially
• 10:21
  even
• 10:22
  more
• 10:22
  change
• 10:22
  for
• 10:23
  the
• 10:23
  person
• 10:23
  stepping
• 10:24
  into
• 10:24
  the
• 10:24
  leadership
• 10:26
  of
• 10:26
  the
• 10:26
  company
• 10:26
  as
• 10:27
  the
• 10:27
  owner
• 10:27
  steps
• 10:27
  out.
• 10:28
  Lots
• 10:28
  of
• 10:28
  leadership
• 10:28
  growth
• 10:29
  and
• 10:29
  change.
• 10:29
  Sometimes
• 10:30
  they're
• 10:30
  purchasing
• 10:31
  equity,
• 10:31
  sometimes
• 10:31
  they're
• 10:32
  getting
• 10:32
  gifted
• 10:32
  equity.
• 10:33
  How
• 10:34
  do
• 10:34
  you
• 10:34
  navigate
• 10:34
  all
• 10:34
  those
• 10:35
  discussions?
• 10:35
  It's
• 10:36
  very
• 10:36
  hard.
• 10:36
  I'm
• 10:37
  living
• 10:37
  that
• 10:37
  in
• 10:38
  our
• 10:38
  own
• 10:38
  transition.
• 10:39
  I
• 10:40
  didn't
• 10:40
  flat
• 10:40
  out
• 10:41
  buy
• 10:41
  the
• 10:41
  business
• 10:42
  completely
• 10:43
  from
• 10:43
  her.
• 10:44
  She
• 10:44
  wanted
• 10:44
  to
• 10:44
  work
• 10:45
  another
• 10:45
  five
• 10:45
  to
• 10:45
  seven
• 10:46
  years.
• 10:47
  And
• 10:47
  I
• 10:47
  thought
• 10:47
  that
• 10:48
  was
• 10:48
  going
• 10:48
  to
• 10:48
  be
• 10:48
  really
• 10:48
  good.
• 10:49
  Well,
• 10:49
  it
• 10:49
  is
• 10:49
  really
• 10:50
  good
• 10:50
  padding
• 10:50
  in
• 10:51
  this
• 10:51
  season
• 10:51
  of
• 10:51
  my
• 10:52
  life.
• 10:52
  My
• 10:52
  daughter
• 10:52
  just
• 10:53
  turned
• 10:53
  one
• 10:54
  last
• 10:54
  weekend.
• 10:56
  That
• 10:56
  is
• 10:56
  all
• 10:56
  about
• 10:57
  making
• 10:57
  sure
• 10:57
  that
• 10:58
  I
• 10:58
  have
• 10:58
  time
• 10:58
  and
• 10:58
  space
• 10:58
  to
• 10:59
  be
• 10:59
  with
• 10:59
  my
• 10:59
  family.
• 11:00
  I
• 11:00
  wanted
• 11:00
  to
• 11:00
  be
• 11:01
  in
• 11:01
  a
• 11:01
  position
• 11:02
  where
• 11:02
  I
• 11:02
  had
• 11:02
  an
• 11:03
  established
• 11:03
  team
• 11:04
  and
• 11:04
  a
• 11:04
  little
• 11:04
  bit
• 11:04
  more
• 11:04
  space
• 11:05
  to
• 11:05
  do
• 11:05
  life
• 11:06
  things
• 11:06
  as
• 11:06
  well,
• 11:06
  which
• 11:07
  was
• 11:07
  a
• 11:07
  really
• 11:07
  good
• 11:07
  decision
• 11:08
  for
• 11:09
  me
• 11:09
  when
• 11:09
  I
• 11:09
  decided
• 11:10
  to
• 11:10
  ultimately
• 11:10
  buy
• 11:11
  the
• 11:11
  business
• 11:11
  versus
• 11:12
  build.
• 11:13
  Tell
• 11:13
  me
• 11:14
  about
• 11:14
  your
• 11:14
  journey
• 11:15
  to
• 11:15
  choose
• 11:15
  to
• 11:16
  buy
• 11:16
  the
• 11:16
  transition
• 11:17
  strategist,
• 11:19
  the
• 11:19
  business
• 11:20
  you
• 11:21
  are
• 11:21
  purchasing.
• 11:22
  Did
• 11:22
  you
• 11:22
  look
• 11:23
  at
• 11:23
  other
• 11:23
  opportunities?
• 11:24
  Did
• 11:24
  you
• 11:25
  just
• 11:25
  come
• 11:25
  across
• 11:25
  this
• 11:25
  one?
• 11:26
  What
• 11:26
  led
• 11:26
  you
• 11:26
  to
• 11:26
  this
• 11:27
  business?
• 11:28
  Yeah,
• 11:29
  good
• 11:29
  question.
• 11:30
  So
• 11:30
  I
• 11:31
  had
• 11:32
  this
• 11:32
  whole
• 11:32
  Idea.
• 11:32
  It
• 11:33
  was
• 11:33
  called
• 11:33
  creating
• 11:33
  constellations.
• 11:34
  The
• 11:35
  analogy
• 11:35
  was
• 11:35
  you
• 11:36
  look
• 11:36
  up
• 11:36
  in
• 11:36
  the
• 11:36
  night
• 11:36
  sky
• 11:37
  and
• 11:37
  you
• 11:38
  see
• 11:38
  all
• 11:38
  the
• 11:39
  stars,
• 11:40
  but
• 11:40
  nothing
• 11:40
  really
• 11:41
  stands
• 11:41
  out.
• 11:41
  When
• 11:42
  you're
• 11:42
  at
• 11:42
  this
• 11:42
  crossroads
• 11:43
  of
• 11:43
  too
• 11:43
  many
• 11:43
  options,
• 11:44
  you
• 11:45
  can
• 11:45
  do
• 11:45
  a
• 11:45
  little
• 11:45
  introspection.
• 11:46
  You
• 11:46
  can
• 11:46
  ask
• 11:47
  yourself
• 11:47
  good
• 11:47
  questions.
• 11:48
  I've
• 11:48
  had
• 11:48
  some
• 11:48
  defining
• 11:49
  experiences
• 11:50
  around
• 11:50
  questions
• 11:50
  in
• 11:51
  my
• 11:51
  life.
• 11:51
  Do
• 11:51
  you
• 11:52
  learn
• 11:52
  something
• 11:52
  about
• 11:52
  yourself?
• 11:53
  You
• 11:53
  get
• 11:53
  that
• 11:53
  moment
• 11:53
  of
• 11:54
  clarity,
• 11:55
  and
• 11:55
  suddenly
• 11:55
  there's
• 11:56
  some
• 11:56
  brighter
• 11:57
  stars
• 11:57
  that
• 11:57
  start
• 11:57
  to
• 11:58
  shine
• 11:58
  and
• 11:58
  form
• 11:59
  a
• 11:59
  constellation
• 12:00
  or
• 12:00
  a
• 12:00
  north
• 12:00
  star
• 12:01
  type
• 12:01
  of
• 12:01
  direction
• 12:02
  for
• 12:02
  you
• 12:02
  to
• 12:02
  go.
• 12:02
  So
• 12:03
  that
• 12:03
  was
• 12:03
  essentially
• 12:04
  the
• 12:04
  idea.
• 12:04
  I
• 12:04
  was
• 12:04
  like,
• 12:04
  oh,
• 12:05
  I
• 12:05
  can
• 12:05
  build
• 12:05
  some
• 12:05
  coaching
• 12:05
  programs
• 12:06
  or
• 12:06
  we
• 12:06
  can
• 12:06
  do
• 12:07
  some
• 12:07
  group
• 12:07
  things.
• 12:07
  I
• 12:08
  was
• 12:08
  thinking,
• 12:08
  particularly
• 12:09
  next
• 12:09
  gens,
• 12:10
  to
• 12:10
  navigate
• 12:11
  what
• 12:11
  they
• 12:11
  want
• 12:12
  to
• 12:12
  do
• 12:12
  in
• 12:12
  their
• 12:12
  life
• 12:12
  and
• 12:13
  what
• 12:13
  they're
• 12:13
  excited
• 12:13
  about
• 12:14
  and
• 12:14
  what
• 12:14
  feels
• 12:15
  good
• 12:15
  to
• 12:15
  them.
• 12:16
  I
• 12:17
  shared
• 12:17
  this
• 12:17
  idea
• 12:18
  with
• 12:18
  Elizabeth
• 12:19
  the
• 12:19
  first
• 12:19
  time
• 12:19
  I
• 12:20
  met
• 12:20
  her.
• 12:20
  She's
• 12:20
  the
• 12:20
  tiger
• 12:21
  21
• 12:21
  chair,
• 12:21
  and
• 12:21
  he's
• 12:22
  a
• 12:22
  member
• 12:22
  of
• 12:22
  Tiger.
• 12:23
  I
• 12:23
  drive
• 12:24
  up
• 12:24
  to
• 12:24
  her
• 12:25
  farm
• 12:25
  area
• 12:26
  and
• 12:26
  we're
• 12:26
  sitting
• 12:26
  out
• 12:27
  on
• 12:27
  the
• 12:27
  porch.
• 12:27
  I
• 12:27
  tell
• 12:28
  her
• 12:28
  about
• 12:28
  this
• 12:29
  idea,
• 12:29
  and
• 12:29
  she
• 12:29
  goes,
• 12:30
  I
• 12:30
  have
• 12:30
  a
• 12:30
  program
• 12:31
  similar
• 12:32
  to
• 12:32
  this
• 12:33
  idea
• 12:33
  that
• 12:33
  we're
• 12:33
  not
• 12:34
  even
• 12:34
  using.
• 12:34
  She
• 12:34
  goes,
• 12:35
  it's
• 12:35
  just
• 12:35
  IP
• 12:35
  that's
• 12:36
  been
• 12:36
  sitting
• 12:36
  on
• 12:36
  the
• 12:37
  shelf.
• 12:37
  She
• 12:38
  goes,
• 12:38
  how
• 12:38
  would
• 12:38
  you
• 12:38
  like
• 12:39
  to
• 12:39
  come
• 12:39
  into
• 12:39
  my
• 12:40
  business
• 12:41
  and
• 12:41
  work
• 12:41
  on
• 12:42
  designing
• 12:42
  a
• 12:42
  successor
• 12:43
  program?
• 12:43
  You
• 12:43
  can
• 12:44
  use
• 12:44
  that
• 12:44
  IP
• 12:44
  if
• 12:45
  you
• 12:45
  want,
• 12:45
  or
• 12:45
  you
• 12:45
  can
• 12:45
  build
• 12:46
  something
• 12:46
  new.
• 12:47
  And
• 12:48
  in
• 12:48
  the
• 12:48
  end,
• 12:49
  if
• 12:50
  we
• 12:50
  decide
• 12:50
  we
• 12:50
  don't
• 12:50
  like
• 12:51
  working
• 12:51
  together,
• 12:52
  I'll
• 12:52
  keep
• 12:52
  it
• 12:53
  and
• 12:53
  you
• 12:53
  keep
• 12:54
  it.
• 12:54
  Like,
• 12:55
  we'll
• 12:55
  both
• 12:56
  just
• 12:56
  take
• 12:56
  what
• 12:56
  we
• 12:56
  worked
• 12:57
  on
• 12:57
  together
• 12:57
  and
• 12:57
  you
• 12:58
  could
• 12:58
  go
• 12:58
  build
• 12:58
  something
• 12:58
  else.
• 12:59
  But
• 12:59
  I
• 12:59
  could
• 12:59
  use
• 13:00
  it
• 13:00
  in
• 13:00
  the
• 13:00
  business
• 13:00
  if
• 13:01
  I
• 13:01
  want.
• 13:01
  I
• 13:01
  was
• 13:02
  27
• 13:03
  at
• 13:03
  the
• 13:03
  time,
• 13:03
  and
• 13:03
  to
• 13:04
  get
• 13:04
  experience
• 13:04
  in
• 13:05
  a
• 13:05
  field
• 13:05
  that
• 13:05
  I
• 13:05
  don't
• 13:05
  really
• 13:06
  have
• 13:06
  experience
• 13:06
  with,
• 13:07
  mentored
• 13:07
  by
• 13:08
  a
• 13:08
  woman
• 13:08
  that
• 13:08
  I
• 13:08
  thought
• 13:09
  was
• 13:09
  pretty
• 13:09
  cool.
• 13:10
  My
• 13:10
  dad
• 13:10
  is
• 13:11
  always
• 13:11
  coaching,
• 13:12
  like,
• 13:12
  what's
• 13:12
  the
• 13:12
  real
• 13:12
  downside
• 13:13
  here?
• 13:13
  If
• 13:14
  you
• 13:14
  learned
• 13:14
  something
• 13:15
  new
• 13:16
  that
• 13:16
  you
• 13:16
  can
• 13:16
  apply,
• 13:16
  is
• 13:17
  there
• 13:17
  a
• 13:17
  downside
• 13:17
  for
• 13:18
  you?
• 13:18
  So
• 13:18
  we
• 13:18
  started
• 13:18
  working
• 13:19
  together.
• 13:20
  We
• 13:20
  have
• 13:20
  an
• 13:21
  assessment
• 13:21
  called
• 13:21
  the
• 13:22
  IMAP
• 13:22
  assessment,
• 13:23
  which
• 13:23
  is
• 13:24
  a
• 13:24
  validated
• 13:25
  assessment
• 13:26
  similar
• 13:26
  to
• 13:26
  DISC
• 13:26
  and
• 13:27
  Myers
• 13:27
  Briggs.
• 13:28
  It
• 13:28
  came
• 13:28
  out
• 13:28
  of
• 13:28
  the
• 13:28
  same
• 13:29
  kind
• 13:29
  of
• 13:29
  university
• 13:30
  as
• 13:30
  those
• 13:30
  in
• 13:30
  the
• 13:30
  70s.
• 13:31
  The
• 13:31
  difference
• 13:32
  is
• 13:32
  this
• 13:32
  one
• 13:32
  stayed
• 13:33
  private.
• 13:33
  What
• 13:34
  I
• 13:34
  love
• 13:34
  about
• 13:34
  the
• 13:34
  IMAP
• 13:35
  assessment
• 13:35
  is
• 13:35
  it
• 13:36
  has
• 13:36
  a
• 13:36
  motivated
• 13:37
  role.
• 13:37
  The
• 13:37
  natural
• 13:38
  wiring
• 13:38
  that
• 13:38
  starts
• 13:39
  to
• 13:39
  emerge
• 13:39
  at
• 13:39
  age
• 13:40
  5.
• 13:41
  Are
• 13:41
  you
• 13:41
  more
• 13:41
  of
• 13:41
  an
• 13:42
  ideas
• 13:42
  person
• 13:42
  or
• 13:43
  are
• 13:43
  you
• 13:43
  more
• 13:43
  of
• 13:43
  a
• 13:43
  systems
• 13:44
  person?
• 13:45
  Is
• 13:45
  essentially
• 13:46
  the
• 13:46
  spectrum
• 13:46
  of
• 13:46
  things
• 13:47
  on
• 13:47
  the
• 13:47
  imap.
• 13:48
  Elizabeth
• 13:48
  had
• 13:49
  me
• 13:49
  take
• 13:49
  this,
• 13:49
  and
• 13:50
  she
• 13:50
  stacked
• 13:50
  our
• 13:51
  data
• 13:51
  up
• 13:51
  on
• 13:52
  top
• 13:52
  of
• 13:52
  each
• 13:52
  other.
• 13:53
  She's
• 13:53
  super
• 13:54
  creative
• 13:54
  and
• 13:54
  visionary.
• 13:55
  Somewhere
• 13:55
  in
• 13:56
  the
• 13:56
  end
• 13:56
  of
• 13:56
  the
• 13:56
  spectrum.
• 13:57
  But
• 13:57
  I
• 13:57
  have
• 13:57
  a
• 13:58
  big
• 13:58
  category
• 13:58
  of
• 13:58
  what
• 13:59
  is
• 13:59
  labeled
• 13:59
  the
• 13:59
  refiner,
• 14:01
  which
• 14:01
  means
• 14:01
  I
• 14:02
  love
• 14:02
  taking
• 14:02
  someone
• 14:03
  else's
• 14:03
  ideas.
• 14:05
  And
• 14:05
  the
• 14:05
  second
• 14:05
  I
• 14:05
  saw
• 14:06
  that
• 14:06
  and
• 14:06
  the
• 14:06
  second
• 14:06
  she
• 14:07
  explained.
• 14:07
  Explained
• 14:08
  why
• 14:08
  that
• 14:08
  could
• 14:09
  mean
• 14:09
  we
• 14:09
  might
• 14:09
  work
• 14:10
  really
• 14:10
  well
• 14:10
  together
• 14:11
  long
• 14:11
  term,
• 14:12
  I.
• 14:12
  It
• 14:13
  was
• 14:13
  like
• 14:13
  this,
• 14:13
  like,
• 14:13
  light
• 14:14
  bulb
• 14:14
  went
• 14:14
  off
• 14:14
  in
• 14:14
  my
• 14:15
  head
• 14:15
  because
• 14:15
  I
• 14:15
  was
• 14:15
  like,
• 14:15
  oh,
• 14:16
  every
• 14:16
  time
• 14:17
  I
• 14:17
  think
• 14:17
  about
• 14:17
  starting
• 14:17
  my
• 14:18
  own
• 14:18
  business,
• 14:19
  I
• 14:19
  get
• 14:19
  it
• 14:19
  x
• 14:20
  far.
• 14:20
  And
• 14:20
  then
• 14:21
  I
• 14:21
  get
• 14:21
  tired
• 14:21
  or
• 14:21
  burnt
• 14:22
  out.
• 14:22
  And
• 14:22
  that's
• 14:22
  because
• 14:23
  I
• 14:23
  got
• 14:23
  pulled
• 14:23
  out
• 14:23
  of
• 14:24
  my
• 14:24
  motivated
• 14:25
  role.
• 14:25
  Anytime
• 14:26
  I
• 14:26
  had
• 14:26
  to
• 14:26
  do
• 14:27
  something
• 14:27
  I'm
• 14:27
  not
• 14:27
  naturally
• 14:28
  wired
• 14:28
  to
• 14:28
  do,
• 14:29
  it
• 14:29
  felt
• 14:30
  heavy.
• 14:31
  Now
• 14:31
  that
• 14:31
  I've
• 14:31
  seen
• 14:32
  tons
• 14:32
  of
• 14:32
  these
• 14:32
  IMAP
• 14:33
  assessments,
• 14:33
  most
• 14:33
  of
• 14:34
  the
• 14:34
  visionaries
• 14:34
  and
• 14:34
  founders
• 14:36
  have
• 14:36
  this
• 14:36
  certain
• 14:36
  type
• 14:36
  of
• 14:37
  natural
• 14:37
  wiring.
• 14:37
  I
• 14:37
  need
• 14:38
  to
• 14:38
  honor
• 14:38
  who
• 14:38
  I
• 14:39
  am
• 14:39
  as
• 14:39
  a
• 14:39
  person
• 14:40
  and
• 14:41
  that
• 14:42
  refiner
• 14:43
  piece
• 14:43
  of
• 14:43
  that
• 14:44
  IMAP
• 14:45
  and
• 14:45
  how
• 14:45
  I've
• 14:45
  processed.
• 14:46
  And
• 14:46
  I'm
• 14:46
  like,
• 14:46
  yeah,
• 14:47
  that
• 14:47
  is
• 14:47
  true.
• 14:48
  I
• 14:48
  do
• 14:48
  get
• 14:48
  a
• 14:49
  lot
• 14:49
  of
• 14:49
  energy
• 14:49
  out
• 14:49
  of
• 14:49
  that.
• 14:50
  So
• 14:50
  the
• 14:50
  assessment's
• 14:51
  just
• 14:51
  a
• 14:51
  tool
• 14:51
  to
• 14:51
  help
• 14:51
  us
• 14:52
  evaluate
• 14:53
  if
• 14:53
  that
• 14:53
  feels
• 14:53
  in
• 14:54
  our
• 14:54
  gut
• 14:54
  like
• 14:54
  a
• 14:54
  true
• 14:54
  statement
• 14:55
  or
• 14:55
  not.
• 14:55
  To
• 14:55
  me,
• 14:56
  it
• 14:56
  does
• 14:56
  feel
• 14:56
  like
• 14:56
  a
• 14:56
  true
• 14:57
  statement.
• 14:57
  That
• 14:58
  idea
• 14:58
  of
• 14:58
  actually
• 14:59
  buying
• 14:59
  and
• 15:00
  coming
• 15:00
  into
• 15:00
  someone
• 15:00
  else's
• 15:01
  ecosystem
• 15:01
  so
• 15:02
  that
• 15:02
  I
• 15:02
  can
• 15:02
  refine
• 15:03
  it
• 15:03
  gives
• 15:04
  me
• 15:04
  a
• 15:04
  lot
• 15:04
  of
• 15:04
  energy
• 15:04
  and
• 15:04
  excitement.
• 15:06
  Honestly,
• 15:06
  by
• 15:07
  then
• 15:07
  I
• 15:07
  was
• 15:07
  so
• 15:07
  in
• 15:07
  the
• 15:08
  weeds
• 15:08
  and
• 15:08
  I
• 15:08
  had
• 15:08
  learned
• 15:08
  so
• 15:09
  much.
• 15:09
  I
• 15:09
  really
• 15:09
  liked
• 15:10
  Elizabeth,
• 15:10
  and
• 15:10
  I
• 15:11
  love
• 15:11
  our
• 15:11
  team.
• 15:12
  We
• 15:12
  have
• 15:13
  a
• 15:13
  team
• 15:13
  of
• 15:13
  12
• 15:14
  women
• 15:15
  right
• 15:15
  now.
• 15:15
  Not
• 15:16
  on
• 15:16
  purpose.
• 15:17
  That's
• 15:17
  just
• 15:18
  kind
• 15:18
  of
• 15:18
  who
• 15:18
  we've
• 15:19
  attracted
• 15:19
  and
• 15:19
  who's
• 15:20
  been
• 15:20
  the
• 15:20
  right
• 15:20
  fits
• 15:20
  for
• 15:21
  our
• 15:21
  role
• 15:21
  so
• 15:21
  far.
• 15:22
  We're
• 15:22
  a
• 15:22
  very
• 15:23
  powerful
• 15:24
  team.
• 15:24
  I
• 15:24
  love
• 15:25
  the
• 15:25
  energy.
• 15:25
  Eventually,
• 15:26
  Elizabeth
• 15:27
  made
• 15:27
  the
• 15:27
  invitation
• 15:28
  again
• 15:28
  to
• 15:29
  see
• 15:29
  if
• 15:29
  I
• 15:29
  wanted
• 15:29
  to
• 15:30
  participate
• 15:31
  in
• 15:31
  it.
• 15:31
  It
• 15:31
  felt
• 15:31
  right.
• 15:32
  Not
• 15:32
  without
• 15:32
  its
• 15:33
  challenges.
• 15:33
  I
• 15:33
  wouldn't
• 15:34
  say
• 15:34
  that
• 15:34
  buying
• 15:34
  a
• 15:34
  business
• 15:35
  or
• 15:35
  going
• 15:35
  into
• 15:35
  a
• 15:36
  partnership
• 15:37
  is
• 15:37
  the
• 15:37
  easy
• 15:37
  route
• 15:38
  by
• 15:39
  any
• 15:39
  means.
• 15:39
  For
• 15:39
  many
• 15:40
  people,
• 15:40
  it's
• 15:40
  actually
• 15:40
  harder
• 15:41
  because
• 15:42
  it's
• 15:42
  no
• 15:42
  longer
• 15:43
  just
• 15:43
  holding
• 15:43
  what's
• 15:43
  important
• 15:44
  to
• 15:44
  you.
• 15:45
  It's
• 15:45
  also
• 15:45
  holding
• 15:46
  what's
• 15:46
  important
• 15:46
  to
• 15:47
  another
• 15:47
  person.
• 15:48
  We're
• 15:48
  at
• 15:48
  very
• 15:48
  different
• 15:48
  stages
• 15:49
  in
• 15:49
  life.
• 15:49
  She's
• 15:50
  thinking
• 15:50
  about
• 15:50
  retirement,
• 15:51
  and
• 15:51
  I'm
• 15:52
  thinking
• 15:52
  about
• 15:52
  I
• 15:53
  might
• 15:53
  have
• 15:54
  five
• 15:54
  to
• 15:54
  10
• 15:54
  to
• 15:55
  15
• 15:55
  years
• 15:55
  of
• 15:55
  energy
• 15:57
  to
• 15:57
  put
• 15:57
  into
• 15:57
  this.
• 15:58
  And
• 15:58
  so
• 15:59
  how
• 15:59
  fast
• 15:59
  we
• 15:59
  want
• 16:00
  to
• 16:00
  scale
• 16:00
  or
• 16:01
  how
• 16:01
  we
• 16:01
  want
• 16:01
  the
• 16:02
  system
• 16:02
  to
• 16:02
  run,
• 16:03
  types
• 16:03
  of
• 16:03
  things
• 16:03
  we're
• 16:03
  going
• 16:03
  to
• 16:04
  put
• 16:04
  in
• 16:04
  place,
• 16:04
  or
• 16:05
  how
• 16:05
  we
• 16:05
  structure
• 16:06
  the
• 16:06
  product
• 16:06
  offerings.
• 16:07
  Our
• 16:07
  approaches
• 16:08
  on
• 16:08
  these
• 16:08
  things
• 16:09
  are
• 16:09
  different.
• 16:09
  And
• 16:10
  so
• 16:10
  we
• 16:10
  have
• 16:10
  to
• 16:10
  come
• 16:10
  together
• 16:11
  to
• 16:12
  figure
• 16:12
  out
• 16:12
  what
• 16:12
  the
• 16:13
  best
• 16:13
  path
• 16:13
  forward
• 16:13
  is
• 16:14
  for
• 16:14
  both
• 16:14
  of
• 16:14
  us,
• 16:14
  which
• 16:15
  is
• 16:15
  a
• 16:15
  very
• 16:15
  hard
• 16:16
  thing
• 16:16
  to
• 16:16
  do.
• 16:16
  I
• 16:17
  would
• 16:17
  say
• 16:17
  buying
• 16:17
  A
• 16:17
  business
• 16:18
  outright
• 16:18
  could
• 16:19
  be
• 16:19
  an
• 16:19
  easier
• 16:20
  path
• 16:20
  if
• 16:20
  someone
• 16:21
  was
• 16:21
  considering
• 16:21
  that.
• 16:22
  I
• 16:22
  can
• 16:22
  understand
• 16:23
  that
• 16:23
  there's
• 16:23
  some
• 16:24
  benefits
• 16:24
  to
• 16:24
  what
• 16:25
  you
• 16:25
  have,
• 16:25
  right?
• 16:26
  You've
• 16:26
  got
• 16:27
  two
• 16:27
  minds
• 16:28
  working
• 16:28
  on
• 16:29
  it.
• 16:29
  But
• 16:29
  it's
• 16:30
  hard.
• 16:30
  I
• 16:30
  had
• 16:31
  business
• 16:31
  partners
• 16:32
  too
• 16:32
  when
• 16:33
  my
• 16:33
  company
• 16:33
  merged.
• 16:34
  They
• 16:34
  are
• 16:34
  great
• 16:34
  people.
• 16:36
  Sometimes
• 16:36
  you
• 16:36
  have
• 16:37
  different
• 16:37
  ideas
• 16:37
  and
• 16:37
  then
• 16:38
  you
• 16:38
  have
• 16:38
  to
• 16:39
  negotiate
• 16:39
  that.
• 16:40
  So
• 16:40
  tell
• 16:41
  me,
• 16:41
  it
• 16:41
  was
• 16:41
  originally
• 16:43
  the
• 16:43
  IP
• 16:44
  and
• 16:44
  now
• 16:45
  you're
• 16:45
  12
• 16:45
  women
• 16:47
  on
• 16:47
  the
• 16:47
  team
• 16:48
  to
• 16:48
  help
• 16:49
  us
• 16:49
  understand
• 16:50
  the
• 16:50
  journey
• 16:50
  from
• 16:51
  there
• 16:52
  was
• 16:52
  just
• 16:52
  an
• 16:52
  IP
• 16:53
  to
• 16:53
  now
• 16:53
  you
• 16:54
  have
• 16:54
  12
• 16:54
  women.
• 16:55
  What
• 16:55
  happened?
• 16:56
  Elizabeth
• 16:57
  has
• 16:57
  been
• 16:57
  through
• 16:57
  a
• 16:57
  few
• 16:58
  iterations.
• 16:59
  She's
• 17:00
  tried
• 17:00
  different
• 17:00
  things
• 17:01
  over
• 17:01
  the
• 17:01
  years.
• 17:02
  The
• 17:02
  other
• 17:02
  day
• 17:02
  we
• 17:03
  finished
• 17:03
  our
• 17:03
  EOS
• 17:04
  quarterly
• 17:04
  meeting
• 17:05
  and
• 17:05
  she
• 17:05
  goes,
• 17:05
  I
• 17:05
  want
• 17:06
  you
• 17:06
  to
• 17:06
  celebrate
• 17:07
  how
• 17:07
  far
• 17:07
  you've
• 17:07
  been
• 17:08
  able
• 17:08
  to
• 17:08
  take
• 17:09
  us.
• 17:09
  Only
• 17:09
  one
• 17:10
  year
• 17:10
  since
• 17:10
  I've
• 17:10
  been
• 17:11
  in
• 17:12
  an
• 17:12
  active,
• 17:12
  committed
• 17:13
  role
• 17:14
  to
• 17:14
  the
• 17:14
  company.
• 17:15
  She
• 17:15
  goes,
• 17:15
  that
• 17:15
  was
• 17:15
  something
• 17:15
  I
• 17:16
  wasn't
• 17:16
  able
• 17:16
  to
• 17:16
  do
• 17:17
  for
• 17:17
  20
• 17:17
  years.
• 17:19
  There's
• 17:19
  been
• 17:20
  iterations
• 17:20
  of
• 17:20
  the
• 17:20
  company
• 17:21
  over
• 17:21
  the
• 17:21
  years,
• 17:22
  different
• 17:22
  models
• 17:23
  that
• 17:23
  she's
• 17:23
  tried,
• 17:23
  different
• 17:24
  structures.
• 17:25
  When
• 17:25
  I
• 17:25
  joined,
• 17:26
  there
• 17:26
  were
• 17:27
  seven
• 17:28
  or
• 17:29
  eight
• 17:30
  on
• 17:30
  the
• 17:30
  team.
• 17:31
  I
• 17:31
  would
• 17:31
  have
• 17:32
  been
• 17:32
  number
• 17:32
  nine.
• 17:33
  It
• 17:33
  was
• 17:34
  Elizabeth
• 17:34
  and
• 17:35
  a
• 17:35
  couple
• 17:35
  back
• 17:35
  office
• 17:36
  staff.
• 17:36
  We
• 17:37
  also
• 17:37
  have
• 17:37
  guides
• 17:38
  who
• 17:38
  are
• 17:38
  our
• 17:38
  transition
• 17:39
  guides,
• 17:39
  essentially
• 17:40
  consultants
• 17:40
  who
• 17:41
  help
• 17:41
  us
• 17:41
  deliver
• 17:41
  the
• 17:42
  work
• 17:43
  for
• 17:43
  clients.
• 17:44
  We've
• 17:45
  brought
• 17:45
  in
• 17:45
  more
• 17:46
  back
• 17:46
  office
• 17:46
  support
• 17:47
  and
• 17:47
  a
• 17:47
  couple
• 17:47
  new
• 17:48
  guides
• 17:49
  since
• 17:49
  I
• 17:49
  joined
• 17:49
  the
• 17:49
  team.
• 17:50
  It's
• 17:50
  been
• 17:50
  a
• 17:50
  nice
• 17:50
  evolution,
• 17:52
  a
• 17:52
  natural
• 17:53
  growth.
• 17:54
  Most
• 17:54
  of
• 17:54
  the
• 17:54
  IP
• 17:55
  is
• 17:55
  stuff
• 17:56
  that
• 17:56
  Elizabeth
• 17:56
  has
• 17:56
  collected
• 17:57
  over
• 17:57
  the
• 17:57
  years.
• 17:58
  In
• 17:59
  2020,
• 17:59
  they
• 18:00
  did
• 18:00
  their
• 18:00
  first
• 18:01
  major
• 18:01
  restructure
• 18:02
  into
• 18:03
  what
• 18:03
  TTS
• 18:03
  is
• 18:04
  today,
• 18:05
  which
• 18:05
  meant
• 18:06
  most
• 18:06
  of
• 18:06
  the
• 18:06
  team
• 18:07
  went
• 18:07
  away.
• 18:07
  Elizabeth
• 18:08
  was
• 18:09
  a
• 18:09
  solo
• 18:09
  practitioner,
• 18:10
  a
• 18:10
  very
• 18:10
  good
• 18:11
  lifestyle
• 18:11
  business
• 18:12
  where
• 18:12
  Elizabeth
• 18:13
  was
• 18:13
  the
• 18:13
  transition
• 18:14
  guide
• 18:14
  and
• 18:14
  she
• 18:14
  was
• 18:15
  supported
• 18:15
  by
• 18:15
  one
• 18:17
  project
• 18:17
  coordinator.
• 18:18
  It's
• 18:18
  been
• 18:18
  this
• 18:18
  scale
• 18:19
  up
• 18:19
  to
• 18:20
  now,
• 18:21
  with
• 18:21
  me
• 18:21
  as
• 18:21
  the
• 18:21
  successor.
• 18:22
  The
• 18:22
  only
• 18:23
  way
• 18:23
  that
• 18:23
  the
• 18:24
  business
• 18:24
  survives
• 18:25
  is
• 18:26
  to
• 18:26
  get
• 18:26
  Elizabeth
• 18:27
  out
• 18:28
  of
• 18:28
  most
• 18:28
  of
• 18:28
  the
• 18:28
  day
• 18:28
  to
• 18:29
  day.
• 18:29
  She
• 18:29
  can't
• 18:29
  be
• 18:29
  the
• 18:29
  face
• 18:30
  of
• 18:30
  the
• 18:30
  company
• 18:30
  anymore.
• 18:31
  She
• 18:31
  can't
• 18:31
  be
• 18:31
  the
• 18:31
  main
• 18:31
  person
• 18:32
  delivering
• 18:33
  work
• 18:33
  or
• 18:33
  building
• 18:34
  a
• 18:34
  services
• 18:34
  business
• 18:36
  that's
• 18:36
  more
• 18:36
  built
• 18:36
  to
• 18:37
  scale
• 18:38
  and
• 18:38
  potentially
• 18:39
  more
• 18:39
  built
• 18:39
  to
• 18:39
  sell.
• 18:40
  Whether
• 18:41
  she
• 18:41
  sells
• 18:41
  it
• 18:41
  to
• 18:41
  me
• 18:42
  or
• 18:43
  we
• 18:43
  decide
• 18:44
  we're
• 18:44
  gonna
• 18:44
  sell
• 18:44
  it,
• 18:45
  I
• 18:46
  also
• 18:46
  wanna
• 18:46
  get
• 18:47
  out
• 18:47
  around
• 18:47
  the
• 18:47
  same
• 18:48
  time
• 18:48
  she
• 18:48
  wants
• 18:48
  to
• 18:48
  get
• 18:48
  out.
• 18:49
  So
• 18:49
  you
• 18:49
  have
• 18:49
  a
• 18:50
  partnership
• 18:50
  at
• 18:50
  this
• 18:50
  point,
• 18:51
  you
• 18:51
  both
• 18:51
  own
• 18:51
  the
• 18:52
  company.
• 18:52
  Is
• 18:52
  that
• 18:53
  how
• 18:53
  it's
• 18:53
  structured?
• 18:54
  Correct.
• 18:54
  We
• 18:55
  negotiated
• 18:55
  the
• 18:55
  first
• 18:56
  40%,
• 18:58
  so
• 18:58
  I'm
• 18:58
  buying
• 18:59
  up
• 19:00
  to
• 19:00
  40%
• 19:01
  locked
• 19:01
  in
• 19:01
  at
• 19:02
  two
• 19:02
  years
• 19:02
  ago
• 19:03
  valuation.
• 19:04
  I
• 19:04
  have
• 19:05
  the
• 19:05
  options
• 19:05
  to
• 19:06
  buy
• 19:06
  up
• 19:06
  to
• 19:06
  40%
• 19:08
  in
• 19:08
  the
• 19:08
  next
• 19:09
  few
• 19:09
  years.
• 19:09
  That
• 19:09
  made
• 19:09
  the
• 19:09
  business
• 19:10
  affordable
• 19:11
  for
• 19:11
  me.
• 19:12
  Right.
• 19:12
  She
• 19:12
  wanted
• 19:13
  the
• 19:13
  amount
• 19:13
  of
• 19:13
  carry
• 19:14
  she
• 19:14
  felt
• 19:14
  comfortable
• 19:15
  doing
• 19:15
  at
• 19:15
  the
• 19:16
  end
• 19:16
  of
• 19:16
  the
• 19:16
  day,
• 19:16
  what's
• 19:16
  important
• 19:16
  to
• 19:17
  Elizabeth
• 19:17
  and
• 19:17
  what
• 19:18
  was
• 19:18
  important
• 19:18
  to
• 19:18
  me.
• 19:19
  Do
• 19:19
  those
• 19:20
  two
• 19:20
  things
• 19:20
  match
• 19:21
  up?
• 19:21
  And
• 19:21
  then
• 19:21
  as
• 19:21
  we
• 19:22
  start
• 19:22
  to
• 19:22
  talk
• 19:22
  about
• 19:23
  the
• 19:23
  structure,
• 19:24
  one
• 19:24
  of
• 19:24
  the
• 19:24
  things
• 19:24
  I
• 19:25
  said,
• 19:25
  it
• 19:25
  would
• 19:25
  be
• 19:25
  really
• 19:25
  great
• 19:26
  if
• 19:26
  I
• 19:26
  was
• 19:26
  at
• 19:27
  least
• 19:27
  a
• 19:27
  50,
• 19:27
  50
• 19:28
  partner.
• 19:28
  If
• 19:29
  not,
• 19:29
  see
• 19:30
  sooner
• 19:30
  a
• 19:30
  majority,
• 19:31
  because
• 19:31
  she's
• 19:32
  on
• 19:32
  her
• 19:32
  way
• 19:32
  out
• 19:33
  and
• 19:33
  I'm
• 19:33
  going
• 19:33
  to
• 19:33
  be
• 19:34
  the
• 19:34
  one
• 19:34
  coming
• 19:34
  in.
• 19:34
  She
• 19:35
  wrote
• 19:35
  one
• 19:35
  down
• 19:36
  that
• 19:36
  was,
• 19:36
  I'm
• 19:36
  going
• 19:37
  to
• 19:37
  remain
• 19:37
  majority
• 19:38
  owner
• 19:38
  until
• 19:39
  the
• 19:39
  day
• 19:39
  I
• 19:39
  decide
• 19:40
  to
• 19:40
  leave.
• 19:40
  And
• 19:40
  that
• 19:40
  was
• 19:41
  a
• 19:41
  deal
• 19:41
  breaker.
• 19:42
  So
• 19:43
  we
• 19:43
  come
• 19:44
  to
• 19:44
  the
• 19:44
  table
• 19:44
  and
• 19:45
  have
• 19:45
  the
• 19:45
  list,
• 19:45
  and
• 19:45
  I'm
• 19:46
  like,
• 19:46
  that
• 19:46
  would
• 19:46
  be
• 19:46
  nice,
• 19:47
  but
• 19:47
  it's
• 19:47
  not
• 19:47
  a
• 19:47
  deal
• 19:47
  breaker.
• 19:48
  Is
• 19:49
  there
• 19:49
  still
• 19:49
  something
• 19:49
  for
• 19:50
  us
• 19:50
  here?
• 19:50
  We
• 19:50
  wanted
• 19:51
  to
• 19:51
  lay
• 19:51
  everything
• 19:51
  out
• 19:52
  on
• 19:52
  the
• 19:52
  table
• 19:53
  early.
• 19:54
  The
• 19:54
  reason
• 19:54
  transitions
• 19:55
  fail
• 19:55
  is
• 19:55
  people
• 19:55
  don't
• 19:56
  talk
• 19:56
  or
• 19:56
  they
• 19:56
  have
• 19:56
  expectations
• 19:58
  on
• 19:58
  what
• 19:58
  another
• 19:58
  person
• 19:59
  is
• 19:59
  thinking
• 19:59
  or
• 20:00
  feeling
• 20:01
  or
• 20:01
  how
• 20:01
  another
• 20:02
  person
• 20:02
  wants
• 20:03
  a
• 20:03
  certain
• 20:03
  outcome
• 20:04
  to
• 20:04
  be,
• 20:04
  and
• 20:05
  they
• 20:05
  just
• 20:05
  don't
• 20:05
  talk
• 20:05
  about
• 20:05
  it.
• 20:06
  So
• 20:06
  a
• 20:07
  lot
• 20:07
  of
• 20:07
  our
• 20:07
  work,
• 20:07
  there's
• 20:08
  a
• 20:08
  lot
• 20:08
  of
• 20:08
  cool
• 20:08
  IP
• 20:09
  and
• 20:09
  a
• 20:09
  lot
• 20:09
  of
• 20:09
  cool
• 20:09
  stuff
• 20:10
  that
• 20:10
  we
• 20:10
  do.
• 20:10
  But
• 20:10
  at
• 20:10
  the
• 20:10
  end
• 20:10
  of
• 20:11
  the
• 20:11
  day,
• 20:11
  let's
• 20:11
  talk
• 20:11
  about
• 20:12
  some
• 20:12
  hard
• 20:12
  and
• 20:13
  potentially
• 20:13
  uncomfortable
• 20:14
  stuff,
• 20:15
  because
• 20:15
  if
• 20:16
  there's
• 20:16
  not
• 20:16
  a
• 20:16
  deal
• 20:16
  to
• 20:17
  move
• 20:17
  forward,
• 20:17
  then
• 20:17
  we
• 20:17
  don't
• 20:18
  need
• 20:18
  to
• 20:18
  move
• 20:18
  forward.
• 20:19
  Let's
• 20:19
  just
• 20:19
  do
• 20:19
  what's
• 20:19
  best
• 20:20
  for
• 20:20
  everyone.
• 20:20
  I
• 20:21
  think
• 20:21
  that's
• 20:21
  an
• 20:21
  example
• 20:22
  of
• 20:22
  what
• 20:23
  really
• 20:23
  happens
• 20:24
  when
• 20:24
  you're
• 20:24
  buying
• 20:25
  or
• 20:25
  merging
• 20:25
  with
• 20:26
  a
• 20:26
  company.
• 20:27
  You
• 20:27
  cannot
• 20:28
  get
• 20:28
  everything
• 20:29
  you
• 20:29
  want.
• 20:30
  Usually
• 20:30
  doesn't
• 20:31
  happen
• 20:31
  that
• 20:31
  way
• 20:31
  because
• 20:32
  oftentimes
• 20:33
  there
• 20:34
  are
• 20:34
  things
• 20:34
  you
• 20:34
  both
• 20:34
  want
• 20:36
  and
• 20:36
  there's
• 20:36
  not
• 20:36
  a
• 20:36
  way
• 20:36
  to
• 20:37
  share
• 20:37
  it.
• 20:38
  Right?
• 20:38
  So,
• 20:38
  like
• 20:39
  when.
• 20:39
  And
• 20:39
  I
• 20:40
  experienced
• 20:40
  that
• 20:40
  when
• 20:41
  I.
• 20:41
  When
• 20:41
  I
• 20:41
  did
• 20:42
  my
• 20:42
  merger,
• 20:42
  it
• 20:42
  was
• 20:43
  like,
• 20:43
  till
• 20:43
  I
• 20:44
  got
• 20:44
  to
• 20:44
  the
• 20:44
  table,
• 20:45
  I
• 20:46
  didn't
• 20:46
  know
• 20:47
  what
• 20:47
  was
• 20:48
  really
• 20:48
  important
• 20:49
  to
• 20:49
  me
• 20:50
  because
• 20:51
  I
• 20:52
  thought
• 20:52
  brand
• 20:52
  was
• 20:52
  important
• 20:52
  to
• 20:53
  me.
• 20:53
  If
• 20:53
  at
• 20:54
  the
• 20:54
  end
• 20:54
  of
• 20:54
  the
• 20:54
  day,
• 20:54
  it
• 20:54
  didn't
• 20:55
  matter
• 20:55
  to
• 20:55
  me.
• 20:55
  I
• 20:55
  wanted
• 20:56
  50%
• 20:56
  ownership
• 20:57
  and
• 20:58
  I
• 20:58
  wasn't
• 20:58
  going
• 20:58
  to
• 20:59
  give
• 20:59
  on
• 20:59
  that.
• 21:00
  For
• 21:00
  people
• 21:00
  thinking
• 21:01
  about
• 21:01
  selling
• 21:02
  their
• 21:02
  company,
• 21:02
  these
• 21:03
  will
• 21:03
  be
• 21:03
  moments
• 21:04
  of
• 21:04
  truth
• 21:04
  in
• 21:05
  your
• 21:05
  journey.
• 21:05
  Now
• 21:06
  you're
• 21:06
  in
• 21:06
  a
• 21:07
  business
• 21:07
  where
• 21:07
  you've
• 21:08
  been
• 21:08
  buying
• 21:09
  her
• 21:09
  out
• 21:09
  to
• 21:10
  a
• 21:10
  certain
• 21:10
  percentage
• 21:11
  and
• 21:11
  building
• 21:12
  together.
• 21:12
  You
• 21:13
  have
• 21:13
  individual
• 21:13
  roles.
• 21:15
  Tell
• 21:15
  us
• 21:15
  more
• 21:16
  about
• 21:16
  about
• 21:17
  the
• 21:17
  company
• 21:18
  and
• 21:18
  what
• 21:19
  it
• 21:19
  does.
• 21:20
  The
• 21:20
  transition
• 21:21
  strategist.
• 21:22
  A
• 21:22
  lot
• 21:22
  of
• 21:22
  who
• 21:22
  we
• 21:22
  help
• 21:22
  is
• 21:23
  family
• 21:23
  businesses.
• 21:24
  How
• 21:24
  do
• 21:24
  we
• 21:24
  transition
• 21:25
  the
• 21:25
  family
• 21:25
  business
• 21:26
  while
• 21:26
  we
• 21:26
  keep
• 21:26
  the
• 21:27
  family
• 21:27
  together?
• 21:28
  If
• 21:28
  the
• 21:29
  family
• 21:29
  breaks
• 21:29
  apart,
• 21:30
  then
• 21:31
  that
• 21:31
  wasn't
• 21:31
  a
• 21:31
  successful
• 21:32
  transition.
• 21:33
  A
• 21:33
  lot
• 21:33
  of
• 21:33
  times
• 21:34
  people
• 21:34
  have
• 21:34
  this
• 21:34
  idea
• 21:35
  that
• 21:35
  if
• 21:35
  I'm
• 21:36
  in
• 21:36
  a
• 21:36
  transition,
• 21:36
  all
• 21:37
  of
• 21:37
  my
• 21:37
  kids
• 21:37
  are
• 21:37
  going
• 21:37
  to
• 21:38
  get
• 21:38
  it
• 21:38
  equally
• 21:39
  or
• 21:40
  I'm
• 21:40
  going
• 21:40
  to
• 21:40
  sell
• 21:40
  it
• 21:41
  to
• 21:41
  X
• 21:41
  type
• 21:41
  of
• 21:42
  person
• 21:43
  or
• 21:43
  all
• 21:44
  the
• 21:44
  employees
• 21:44
  I'm
• 21:44
  going
• 21:44
  to
• 21:45
  offer
• 21:45
  it
• 21:45
  to
• 21:45
  are
• 21:45
  going
• 21:45
  to
• 21:45
  want
• 21:46
  to
• 21:46
  do
• 21:46
  the
• 21:46
  buyout.
• 21:47
  The
• 21:47
  definition
• 21:48
  of
• 21:48
  family
• 21:48
  is
• 21:49
  you
• 21:49
  want
• 21:49
  to
• 21:49
  care
• 21:49
  for
• 21:49
  people
• 21:51
  in
• 21:51
  your
• 21:51
  business.
• 21:51
  It's
• 21:52
  really
• 21:52
  any
• 21:52
  privately
• 21:53
  held
• 21:53
  business
• 21:53
  that
• 21:53
  this
• 21:54
  process
• 21:54
  works
• 21:54
  well
• 21:55
  for.
• 21:56
  Where
• 21:56
  are
• 21:56
  you
• 21:57
  at
• 21:57
  today?
• 21:58
  Where
• 21:58
  do
• 21:58
  you
• 21:59
  want
• 21:59
  to
• 21:59
  go?
• 21:59
  That's
• 22:00
  the
• 22:00
  compass,
• 22:00
  the
• 22:01
  transition
• 22:01
  compass.
• 22:02
  Setting
• 22:02
  the
• 22:02
  direction
• 22:03
  and
• 22:03
  then
• 22:03
  once
• 22:04
  we
• 22:04
  know
• 22:04
  what
• 22:04
  direction
• 22:05
  we're
• 22:05
  going,
• 22:06
  what's
• 22:06
  an
• 22:06
  initial
• 22:07
  draft
• 22:07
  of
• 22:07
  a
• 22:07
  roadmap
• 22:08
  to
• 22:08
  get
• 22:08
  there?
• 22:09
  We
• 22:09
  do
• 22:09
  roadmaps,
• 22:10
  we
• 22:10
  don't
• 22:10
  do
• 22:10
  plans.
• 22:11
  Because
• 22:11
  a
• 22:12
  transition
• 22:12
  plan
• 22:13
  indicates
• 22:13
  that
• 22:13
  there's
• 22:14
  only
• 22:14
  one
• 22:14
  way
• 22:14
  it
• 22:14
  can
• 22:15
  happen.
• 22:15
  Ideally,
• 22:16
  we're
• 22:16
  doing
• 22:16
  this
• 22:16
  five
• 22:17
  to
• 22:17
  10
• 22:17
  years
• 22:17
  before
• 22:18
  you're
• 22:18
  actually
• 22:18
  ready
• 22:19
  to
• 22:19
  leave
• 22:19
  because
• 22:20
  it
• 22:20
  increases
• 22:20
  your
• 22:21
  options
• 22:21
  so
• 22:21
  much.
• 22:22
  Even
• 22:23
  if
• 22:23
  in
• 22:23
  the
• 22:23
  end
• 22:24
  the
• 22:24
  best
• 22:24
  thing
• 22:24
  to
• 22:24
  do
• 22:25
  is
• 22:25
  sell
• 22:26
  five
• 22:26
  years
• 22:27
  beforehand,
• 22:28
  we
• 22:28
  might
• 22:28
  be
• 22:28
  able
• 22:28
  to
• 22:29
  say,
• 22:29
  oh
• 22:29
  well,
• 22:29
  if
• 22:29
  we
• 22:30
  restructured
• 22:30
  this
• 22:30
  or
• 22:31
  changed
• 22:31
  the
• 22:31
  company
• 22:31
  to
• 22:32
  do
• 22:32
  X
• 22:32
  number
• 22:32
  of
• 22:33
  things
• 22:33
  that
• 22:34
  could
• 22:34
  actually
• 22:34
  save
• 22:35
  you
• 22:36
  $3
• 22:36
  million
• 22:37
  in
• 22:37
  taxes.
• 22:38
  There's
• 22:39
  tax
• 22:39
  implications,
• 22:40
  state
• 22:40
  implications,
• 22:41
  all
• 22:41
  of
• 22:42
  these
• 22:42
  things.
• 22:42
  Right.
• 22:42
  Ultimately
• 22:43
  tie.
• 22:43
  In
• 22:44
  addition
• 22:44
  to
• 22:45
  let's
• 22:45
  take
• 22:45
  care
• 22:45
  of
• 22:46
  the
• 22:46
  people
• 22:46
  you
• 22:46
  want
• 22:46
  to
• 22:46
  take
• 22:47
  care
• 22:47
  of.
• 22:48
  If
• 22:48
  you
• 22:48
  want
• 22:48
  the
• 22:48
  business
• 22:49
  to
• 22:49
  continue,
• 22:49
  it's
• 22:50
  probably
• 22:50
  doing
• 22:50
  a
• 22:50
  lot
• 22:50
  of
• 22:51
  good
• 22:51
  things.
• 22:51
  It's
• 22:51
  super
• 22:51
  ingrained
• 22:52
  in
• 22:52
  the
• 22:52
  community,
• 22:53
  employees,
• 22:54
  a
• 22:54
  certain
• 22:55
  number
• 22:55
  of
• 22:55
  people
• 22:56
  helping.
• 22:57
  It
• 22:57
  really
• 22:58
  started
• 22:58
  as
• 22:58
  helping
• 22:58
  owners
• 23:00
  navigate
• 23:01
  all
• 23:01
  the
• 23:01
  complexities
• 23:02
  and
• 23:02
  things
• 23:02
  that
• 23:02
  come
• 23:03
  up
• 23:03
  with
• 23:03
  with
• 23:04
  a
• 23:04
  transition.
• 23:05
  When
• 23:05
  I
• 23:05
  shared
• 23:05
  this
• 23:05
  with
• 23:05
  my
• 23:06
  dad,
• 23:06
  he
• 23:06
  was
• 23:06
  like,
• 23:06
  oh,
• 23:06
  this
• 23:06
  would
• 23:07
  have
• 23:07
  been
• 23:07
  really
• 23:07
  nice
• 23:07
  before
• 23:08
  I
• 23:08
  started
• 23:08
  considering
• 23:10
  what
• 23:10
  private
• 23:10
  equity
• 23:11
  would
• 23:11
  look
• 23:11
  like.
• 23:11
  We're
• 23:12
  talking
• 23:12
  to
• 23:12
  some
• 23:13
  people,
• 23:13
  they're
• 23:14
  like,
• 23:14
  I
• 23:14
  don't
• 23:14
  even
• 23:14
  know
• 23:14
  if
• 23:14
  my
• 23:15
  kids
• 23:15
  are
• 23:15
  going
• 23:15
  to
• 23:15
  want
• 23:15
  it
• 23:16
  someday
• 23:17
  I
• 23:17
  might
• 23:17
  just
• 23:17
  decide
• 23:17
  to
• 23:18
  sell
• 23:18
  it
• 23:18
  because
• 23:18
  my
• 23:19
  time
• 23:19
  freedom
• 23:19
  is
• 23:20
  more
• 23:20
  important
• 23:21
  to
• 23:21
  that.
• 23:22
  I
• 23:22
  say
• 23:23
  that's
• 23:23
  probably
• 23:24
  true,
• 23:24
  but
• 23:25
  why
• 23:25
  don't
• 23:25
  we
• 23:25
  just
• 23:25
  go
• 23:26
  through
• 23:26
  all
• 23:27
  the
• 23:27
  steps
• 23:27
  to
• 23:27
  make
• 23:27
  sure
• 23:28
  that
• 23:28
  there's
• 23:28
  nothing
• 23:28
  else
• 23:29
  that's
• 23:29
  important
• 23:30
  to
• 23:30
  you
• 23:31
  or
• 23:31
  lifestyle.
• 23:32
  The
• 23:32
  compass
• 23:33
  is
• 23:33
  why
• 23:33
  do
• 23:33
  I
• 23:33
  want
• 23:33
  to
• 23:33
  transition?
• 23:34
  What
• 23:35
  assets
• 23:35
  are
• 23:35
  there?
• 23:35
  Who
• 23:36
  do
• 23:36
  I
• 23:36
  want
• 23:36
  to
• 23:36
  take
• 23:36
  care
• 23:37
  of
• 23:38
  if
• 23:38
  it's
• 23:38
  an
• 23:38
  internal
• 23:39
  transition?
• 23:40
  There's
• 23:40
  more
• 23:40
  than
• 23:41
  just
• 23:41
  one.
• 23:43
  Someday
• 23:44
  there's
• 23:45
  a
• 23:45
  transaction
• 23:46
  that's
• 23:46
  usually
• 23:47
  not
• 23:47
  true.
• 23:48
  Sometimes
• 23:48
  like
• 23:49
  even
• 23:49
  my
• 23:49
  dad's
• 23:50
  couple
• 23:50
  rounds
• 23:50
  of
• 23:50
  private
• 23:51
  equity.
• 23:51
  Right.
• 23:51
  There
• 23:51
  were
• 23:52
  many
• 23:52
  when.
• 23:52
  So
• 23:53
  there's
• 23:53
  your
• 23:53
  role
• 23:55
  now.
• 23:55
  I'm
• 23:55
  the
• 23:55
  CEO.
• 23:56
  Maybe
• 23:56
  I'm
• 23:56
  going
• 23:56
  to
• 23:56
  go
• 23:56
  to
• 23:57
  just
• 23:57
  board
• 23:57
  chair,
• 23:58
  strategic
• 23:59
  decision
• 24:00
  making.
• 24:01
  I'm
• 24:01
  involved
• 24:02
  in
• 24:02
  finance
• 24:03
  day
• 24:03
  to
• 24:03
  day
• 24:03
  decisions
• 24:04
  like
• 24:04
  Elizabeth
• 24:05
  still
• 24:05
  approves
• 24:05
  cash
• 24:06
  flow
• 24:06
  and
• 24:07
  accounts
• 24:07
  receivable.
• 24:08
  And
• 24:08
  accounts
• 24:09
  payable.
• 24:09
  She's
• 24:09
  still
• 24:10
  looking
• 24:10
  at
• 24:10
  all
• 24:10
  that
• 24:10
  stuff
• 24:11
  in
• 24:11
  two
• 24:12
  to
• 24:12
  three
• 24:12
  years.
• 24:12
  It's
• 24:12
  on
• 24:12
  the
• 24:13
  roadmap.
• 24:13
  She's
• 24:13
  going
• 24:13
  to
• 24:13
  get
• 24:14
  out
• 24:14
  of
• 24:14
  making
• 24:14
  those
• 24:14
  decisions.
• 24:15
  I'm
• 24:15
  going
• 24:15
  to
• 24:16
  be
• 24:16
  the
• 24:16
  person
• 24:16
  ready
• 24:16
  to
• 24:17
  make
• 24:17
  those
• 24:17
  decisions
• 24:17
  by
• 24:18
  that
• 24:18
  time.
• 24:19
  And
• 24:19
  then
• 24:19
  there's
• 24:19
  also
• 24:19
  the
• 24:20
  equity
• 24:20
  transfers.
• 24:20
  We
• 24:21
  want
• 24:21
  to
• 24:21
  separate
• 24:21
  your
• 24:22
  role
• 24:22
  from
• 24:23
  from
• 24:23
  the
• 24:23
  transfer
• 24:24
  of
• 24:24
  equity.
• 24:24
  Whether
• 24:25
  you're
• 24:25
  selling
• 24:25
  it
• 24:25
  or
• 24:26
  transitioning
• 24:26
  it
• 24:26
  to
• 24:27
  another
• 24:27
  person,
• 24:27
  we
• 24:27
  can
• 24:28
  look
• 24:28
  at
• 24:28
  those
• 24:28
  things
• 24:28
  distinctly
• 24:29
  and
• 24:30
  that
• 24:30
  starts
• 24:30
  to
• 24:30
  make
• 24:30
  it
• 24:30
  a
• 24:30
  little
• 24:31
  bit
• 24:31
  easier.
• 24:31
  And
• 24:31
  then
• 24:31
  we
• 24:31
  want
• 24:31
  to
• 24:32
  look
• 24:32
  on
• 24:32
  a
• 24:32
  high
• 24:32
  level.
• 24:32
  Is
• 24:33
  your
• 24:33
  business
• 24:33
  even
• 24:33
  worth
• 24:34
  enough
• 24:35
  for
• 24:35
  the
• 24:35
  type
• 24:35
  of
• 24:35
  lifestyle
• 24:36
  that
• 24:36
  you
• 24:36
  want?
• 24:37
  Based
• 24:37
  on
• 24:38
  what
• 24:38
  you
• 24:38
  shared,
• 24:39
  here's
• 24:39
  five
• 24:40
  options
• 24:40
  that
• 24:40
  might
• 24:40
  be
• 24:40
  good.
• 24:41
  What's
• 24:41
  status
• 24:42
  quo?
• 24:43
  Let's
• 24:43
  look
• 24:43
  at
• 24:43
  selling
• 24:43
  to
• 24:44
  a
• 24:44
  third
• 24:44
  party.
• 24:44
  Let's
• 24:45
  look
• 24:45
  at
• 24:45
  transitioning
• 24:45
  to
• 24:46
  management.
• 24:46
  Let's
• 24:46
  look
• 24:47
  at
• 24:47
  this
• 24:47
  and
• 24:47
  let's
• 24:47
  look
• 24:47
  at
• 24:48
  this.
• 24:48
  We're
• 24:48
  going
• 24:49
  to
• 24:49
  look
• 24:49
  at
• 24:49
  every
• 24:49
  single
• 24:49
  one
• 24:50
  of
• 24:50
  those
• 24:50
  things
• 24:50
  that
• 24:50
  you
• 24:50
  said
• 24:51
  was
• 24:51
  important
• 24:51
  to
• 24:51
  you
• 24:51
  on
• 24:52
  your
• 24:52
  objectives
• 24:52
  matrix.
• 24:53
  And
• 24:54
  if
• 24:54
  there's
• 24:54
  someone
• 24:54
  else
• 24:55
  involved,
• 24:55
  like
• 24:55
  a
• 24:55
  partner,
• 24:56
  we'll
• 24:56
  stack
• 24:56
  theirs
• 24:57
  in
• 24:57
  it
• 24:57
  too.
• 24:57
  If
• 24:58
  we
• 24:58
  do
• 24:58
  that,
• 24:58
  it's
• 24:58
  a
• 24:59
  more
• 24:59
  objective
• 24:59
  way
• 24:59
  to
• 25:00
  look
• 25:00
  at
• 25:00
  all
• 25:00
  the
• 25:00
  options
• 25:02
  and
• 25:02
  an
• 25:02
  initial
• 25:03
  gut
• 25:03
  check
• 25:03
  of
• 25:03
  what
• 25:04
  might
• 25:04
  be
• 25:05
  good.
• 25:05
  You
• 25:05
  can
• 25:05
  narrow
• 25:06
  that
• 25:06
  down
• 25:06
  to
• 25:06
  a
• 25:06
  couple
• 25:06
  things
• 25:07
  that
• 25:07
  feel
• 25:07
  really
• 25:07
  good.
• 25:08
  And
• 25:08
  then
• 25:09
  talk
• 25:09
  to
• 25:09
  your
• 25:09
  CPAs
• 25:10
  and
• 25:10
  your
• 25:10
  estate
• 25:10
  attorneys.
• 25:11
  You
• 25:11
  have
• 25:12
  a
• 25:12
  very
• 25:12
  good
• 25:12
  list
• 25:12
  of
• 25:13
  the
• 25:13
  outcomes
• 25:14
  that
• 25:14
  I'm
• 25:14
  actually
• 25:14
  looking
• 25:15
  and
• 25:15
  optimizing
• 25:16
  for
• 25:17
  as
• 25:17
  part
• 25:17
  of
• 25:17
  this
• 25:18
  transition
• 25:18
  or
• 25:19
  sale
• 25:19
  or
• 25:19
  whatever
• 25:20
  ends
• 25:20
  up
• 25:20
  happening.
• 25:21
  What
• 25:21
  are
• 25:22
  my
• 25:22
  options
• 25:23
  versus
• 25:23
  starting
• 25:24
  directly
• 25:24
  with
• 25:24
  your
• 25:24
  attorney?
• 25:25
  They're
• 25:26
  going
• 25:26
  to
• 25:26
  design
• 25:26
  a
• 25:27
  very
• 25:27
  pretty
• 25:27
  thing
• 25:28
  on
• 25:28
  paper,
• 25:28
  but
• 25:29
  not
• 25:29
  always
• 25:30
  on
• 25:30
  the
• 25:30
  stuff
• 25:30
  that's
• 25:31
  most
• 25:31
  important
• 25:31
  to
• 25:31
  you.
• 25:32
  So
• 25:32
  that's
• 25:32
  really
• 25:32
  what
• 25:32
  our
• 25:33
  process
• 25:34
  is
• 25:34
  around,
• 25:34
  is
• 25:35
  that
• 25:35
  human
• 25:36
  and
• 25:36
  people
• 25:36
  side
• 25:37
  of
• 25:38
  transition,
• 25:39
  which
• 25:39
  at
• 25:40
  the
• 25:40
  end
• 25:40
  of
• 25:40
  the
• 25:40
  day
• 25:40
  boils
• 25:41
  down
• 25:41
  to
• 25:41
  what's
• 25:41
  important
• 25:41
  to
• 25:42
  everyone.
• 25:42
  And
• 25:42
  is
• 25:43
  there
• 25:43
  a
• 25:43
  way
• 25:43
  that
• 25:43
  we
• 25:44
  could
• 25:44
  achieve
• 25:45
  the
• 25:45
  majority
• 25:45
  of
• 25:45
  them?
• 25:46
  One
• 25:47
  of
• 25:47
  the
• 25:47
  lessons
• 25:47
  I
• 25:48
  learned
• 25:49
  going
• 25:49
  through
• 25:49
  a
• 25:49
  merger
• 25:50
  and
• 25:50
  a
• 25:50
  sale
• 25:51
  is
• 25:52
  that
• 25:52
  I
• 25:53
  would
• 25:53
  never
• 25:53
  start
• 25:54
  a
• 25:54
  company
• 25:54
  again
• 25:55
  without
• 25:56
  thinking
• 25:56
  about
• 25:57
  all
• 25:57
  these
• 25:57
  things
• 25:58
  all
• 25:58
  the
• 25:58
  time.
• 25:59
  Before
• 26:00
  my
• 26:00
  other
• 26:00
  companies,
• 26:01
  I
• 26:02
  was
• 26:02
  so
• 26:02
  excited
• 26:02
  about
• 26:03
  the
• 26:03
  business
• 26:04
  that
• 26:04
  I
• 26:04
  was
• 26:04
  thinking
• 26:04
  about
• 26:05
  the
• 26:05
  business
• 26:06
  as
• 26:06
  the
• 26:06
  way
• 26:06
  I
• 26:06
  felt
• 26:06
  about
• 26:07
  it
• 26:07
  in
• 26:07
  the
• 26:07
  moment.
• 26:08
  Not
• 26:09
  thinking
• 26:09
  about
• 26:09
  how
• 26:09
  I
• 26:10
  might
• 26:10
  feel
• 26:11
  in
• 26:11
  a
• 26:11
  future
• 26:11
  time
• 26:12
  with
• 26:13
  a
• 26:13
  different
• 26:13
  change
• 26:14
  of
• 26:14
  circumstances.
• 26:15
  My
• 26:15
  health,
• 26:16
  my
• 26:16
  family,
• 26:17
  my
• 26:17
  desires
• 26:18
  to
• 26:18
  do
• 26:18
  other
• 26:19
  things.
• 26:19
  Sometimes
• 26:20
  we
• 26:20
  create
• 26:20
  our
• 26:20
  companies
• 26:22
  blindly
• 26:23
  with
• 26:23
  our
• 26:24
  passion,
• 26:24
  but
• 26:24
  we
• 26:25
  don't
• 26:25
  create
• 26:25
  optionality
• 26:27
  for
• 26:27
  ourselves.
• 26:28
  I
• 26:29
  experienced
• 26:29
  that
• 26:29
  and
• 26:30
  I
• 26:30
  would
• 26:30
  always
• 26:30
  remember
• 26:31
  that
• 26:31
  going
• 26:32
  forward.
• 26:32
  The
• 26:32
  other
• 26:32
  thing
• 26:33
  is
• 26:33
  that
• 26:34
  There
• 26:34
  are
• 26:34
  things,
• 26:35
  this
• 26:35
  is
• 26:35
  all
• 26:35
  leading
• 26:36
  to
• 26:36
  a
• 26:36
  question
• 26:37
  that
• 26:37
  create
• 26:39
  a
• 26:41
  self
• 26:41
  managing,
• 26:42
  secure,
• 26:44
  high
• 26:44
  value
• 26:45
  business.
• 26:47
  And
• 26:47
  there
• 26:47
  are
• 26:47
  things
• 26:47
  that
• 26:48
  don't.
• 26:49
  Nobody
• 26:49
  necessarily
• 26:50
  tells
• 26:51
  you
• 26:51
  when
• 26:52
  you're
• 26:52
  building
• 26:52
  your
• 26:52
  company
• 26:53
  and
• 26:53
  making
• 26:53
  those
• 26:54
  decisions
• 26:54
  day
• 26:54
  to
• 26:54
  day,
• 26:56
  that
• 26:56
  some
• 26:57
  of
• 26:57
  the
• 26:57
  things
• 26:57
  you
• 26:57
  might
• 26:58
  be
• 26:58
  doing
• 26:59
  in
• 26:59
  the
• 26:59
  service
• 27:00
  of
• 27:00
  trying
• 27:00
  to
• 27:00
  do
• 27:00
  the
• 27:00
  right
• 27:01
  thing
• 27:01
  for
• 27:01
  your
• 27:01
  company
• 27:02
  might
• 27:03
  actually
• 27:03
  be
• 27:03
  taking
• 27:04
  you
• 27:04
  away
• 27:04
  from
• 27:04
  ever
• 27:05
  having
• 27:05
  that
• 27:05
  outcome.
• 27:06
  We
• 27:06
  were
• 27:07
  talking
• 27:07
  to
• 27:07
  another
• 27:08
  advisor
• 27:08
  and
• 27:08
  we
• 27:09
  were
• 27:09
  sharing
• 27:09
  this
• 27:09
  story.
• 27:10
  I
• 27:10
  was
• 27:10
  like,
• 27:10
  that's
• 27:10
  a
• 27:10
  great
• 27:10
  illustration
• 27:11
  of
• 27:11
  what
• 27:11
  you're
• 27:12
  saying.
• 27:12
  They
• 27:12
  were
• 27:12
  talking
• 27:13
  to
• 27:13
  a
• 27:13
  client
• 27:14
  like,
• 27:14
  okay,
• 27:14
  I
• 27:14
  got
• 27:15
  six
• 27:15
  more
• 27:15
  years
• 27:16
  left.
• 27:16
  Like,
• 27:17
  what's
• 27:17
  the
• 27:17
  number
• 27:17
  one
• 27:18
  thing
• 27:18
  that
• 27:18
  I
• 27:18
  could
• 27:18
  do
• 27:19
  to
• 27:19
  grow
• 27:19
  the
• 27:20
  value
• 27:20
  of
• 27:20
  this
• 27:20
  the
• 27:20
  most?
• 27:21
  I'm
• 27:21
  willing
• 27:21
  to
• 27:21
  work
• 27:21
  really
• 27:22
  hard.
• 27:22
  I'll
• 27:22
  do
• 27:22
  whatever
• 27:22
  it
• 27:23
  takes.
• 27:23
  And
• 27:23
  the
• 27:23
  answer
• 27:24
  was,
• 27:24
  get
• 27:24
  out.
• 27:26
  If
• 27:27
  you
• 27:27
  can
• 27:27
  stop
• 27:27
  doing
• 27:28
  things
• 27:28
  and
• 27:28
  the
• 27:29
  business
• 27:29
  does
• 27:29
  the
• 27:30
  same
• 27:30
  or
• 27:30
  better
• 27:31
  without
• 27:31
  you,
• 27:31
  it's
• 27:32
  gonna
• 27:32
  be
• 27:32
  worth
• 27:32
  way
• 27:33
  more
• 27:34
  when
• 27:34
  you
• 27:34
  sell
• 27:34
  it.
• 27:34
  And
• 27:35
  it's
• 27:35
  hard
• 27:35
  when
• 27:35
  you're
• 27:36
  in
• 27:36
  it
• 27:36
  and
• 27:37
  you're
• 27:37
  like
• 27:37
  the
• 27:37
  person,
• 27:38
  right?
• 27:38
  Because
• 27:38
  you're
• 27:38
  like,
• 27:39
  I
• 27:39
  gotta
• 27:39
  work
• 27:39
  hard.
• 27:39
  I'm
• 27:40
  gonna
• 27:40
  do
• 27:40
  what's
• 27:40
  best
• 27:40
  for
• 27:41
  everyone.
• 27:41
  But
• 27:41
  if
• 27:41
  the
• 27:41
  objective
• 27:42
  is
• 27:42
  I
• 27:42
  want
• 27:42
  this
• 27:42
  to
• 27:43
  live
• 27:43
  on,
• 27:44
  or
• 27:44
  I
• 27:44
  want
• 27:44
  someone
• 27:45
  else
• 27:45
  to
• 27:45
  be
• 27:45
  able
• 27:45
  to
• 27:45
  purchase
• 27:45
  this
• 27:46
  really
• 27:46
  good
• 27:46
  thing,
• 27:47
  or
• 27:47
  I
• 27:47
  want
• 27:47
  to
• 27:48
  empower
• 27:48
  my
• 27:48
  management
• 27:49
  to
• 27:49
  build
• 27:49
  their
• 27:50
  own
• 27:50
  value
• 27:50
  and
• 27:50
  create
• 27:51
  value,
• 27:51
  and
• 27:51
  maybe
• 27:51
  we're
• 27:52
  gonna
• 27:52
  do
• 27:52
  some
• 27:52
  type
• 27:52
  of
• 27:52
  management
• 27:53
  buyout.
• 27:53
  At
• 27:53
  the
• 27:54
  end
• 27:54
  of
• 27:54
  the
• 27:54
  day,
• 27:55
  95%
• 27:55
  of
• 27:56
  the
• 27:56
  time,
• 27:57
  the
• 27:57
  owners,
• 27:57
  the
• 27:58
  founders,
• 27:58
  the
• 27:58
  current
• 27:58
  leading
• 27:59
  generation
• 27:59
  is
• 28:00
  out
• 28:00
  of
• 28:00
  the
• 28:00
  business
• 28:01
  before
• 28:02
  they
• 28:02
  pass.
• 28:03
  There
• 28:03
  are
• 28:03
  rare
• 28:04
  exceptions
• 28:04
  where
• 28:05
  the
• 28:05
  right
• 28:05
  thing
• 28:06
  is
• 28:06
  for
• 28:06
  them
• 28:07
  to
• 28:07
  just
• 28:07
  work
• 28:07
  until
• 28:09
  they
• 28:09
  die
• 28:09
  because
• 28:09
  they're
• 28:10
  happy
• 28:10
  and
• 28:10
  that's
• 28:11
  the
• 28:11
  best
• 28:11
  thing.
• 28:11
  And
• 28:11
  the
• 28:12
  estate
• 28:12
  plan
• 28:12
  calls
• 28:13
  for
• 28:13
  it
• 28:13
  to
• 28:13
  pass
• 28:14
  after
• 28:14
  death
• 28:14
  anyways
• 28:15
  to
• 28:15
  help
• 28:15
  with
• 28:15
  taxes.
• 28:16
  There
• 28:16
  are
• 28:16
  rare
• 28:16
  instances,
• 28:17
  but
• 28:17
  the
• 28:17
  majority
• 28:18
  of
• 28:18
  the
• 28:18
  time
• 28:19
  it's
• 28:20
  not
• 28:20
  you
• 28:20
  in
• 28:20
  an
• 28:21
  operating
• 28:21
  role
• 28:22
  until
• 28:23
  the
• 28:23
  day
• 28:23
  you
• 28:24
  die.
• 28:25
  Yeah,
• 28:26
  well,
• 28:26
  and
• 28:26
  that's
• 28:26
  exactly
• 28:27
  right.
• 28:27
  Look,
• 28:28
  it's
• 28:28
  very
• 28:28
  tempting
• 28:29
  as
• 28:29
  a
• 28:29
  founder.
• 28:30
  I
• 28:30
  think
• 28:30
  about
• 28:30
  this
• 28:31
  when
• 28:31
  I
• 28:31
  was
• 28:31
  building
• 28:31
  Lumen
• 28:32
  and
• 28:33
  I
• 28:33
  knew
• 28:33
  in
• 28:34
  advance
• 28:35
  that
• 28:35
  if
• 28:36
  I
• 28:36
  was
• 28:36
  synonymous
• 28:37
  with
• 28:37
  the
• 28:37
  brand
• 28:39
  and
• 28:39
  if
• 28:39
  I
• 28:39
  solved
• 28:40
  all
• 28:40
  the
• 28:40
  problems
• 28:41
  and
• 28:41
  if
• 28:41
  I
• 28:42
  rescued
• 28:42
  every
• 28:43
  client
• 28:44
  situation,
• 28:45
  the
• 28:45
  company
• 28:46
  would
• 28:46
  always
• 28:46
  revolve
• 28:47
  around
• 28:48
  me.
• 28:48
  I
• 28:48
  made
• 28:49
  some
• 28:49
  hard
• 28:50
  decisions
• 28:51
  that
• 28:51
  didn't
• 28:51
  make
• 28:51
  me
• 28:52
  look
• 28:52
  good
• 28:52
  sometimes
• 28:53
  where
• 28:54
  I
• 28:54
  would
• 28:55
  intentionally
• 28:57
  not
• 28:57
  always
• 28:57
  be
• 28:58
  in
• 28:58
  the
• 28:58
  office,
• 28:59
  right?
• 28:59
  Even
• 29:00
  at
• 29:00
  the
• 29:00
  beginning.
• 29:01
  Like,
• 29:01
  it
• 29:02
  is
• 29:02
  not
• 29:02
  my
• 29:02
  job
• 29:03
  to
• 29:03
  do
• 29:03
  your
• 29:03
  job
• 29:05
  right.
• 29:05
  You
• 29:05
  are
• 29:05
  the
• 29:06
  medical
• 29:06
  director,
• 29:07
  you
• 29:07
  are
• 29:07
  the
• 29:07
  coo,
• 29:08
  you're
• 29:08
  the
• 29:09
  finance
• 29:09
  person.
• 29:10
  You
• 29:11
  and
• 29:11
  I
• 29:11
  are
• 29:12
  not
• 29:12
  the
• 29:12
  same.
• 29:13
  I
• 29:13
  am
• 29:13
  not
• 29:13
  an
• 29:14
  employee
• 29:14
  of
• 29:14
  the
• 29:14
  company.
• 29:15
  I
• 29:15
  own
• 29:15
  the
• 29:15
  company.
• 29:16
  And
• 29:17
  that
• 29:17
  can
• 29:17
  be
• 29:17
  weird
• 29:18
  and
• 29:18
  hard
• 29:18
  for
• 29:18
  a
• 29:18
  founder
• 29:19
  because
• 29:19
  you
• 29:19
  feel
• 29:19
  like
• 29:20
  you
• 29:20
  want
• 29:20
  to
• 29:20
  prove
• 29:20
  to
• 29:21
  your
• 29:21
  team
• 29:22
  that
• 29:22
  you
• 29:23
  are
• 29:23
  working
• 29:24
  as
• 29:24
  hard
• 29:24
  as
• 29:24
  they
• 29:24
  are.
• 29:25
  I
• 29:25
  did
• 29:26
  all
• 29:26
  those
• 29:26
  things
• 29:26
  in
• 29:26
  other
• 29:26
  ways.
• 29:27
  But
• 29:27
  you
• 29:27
  also
• 29:27
  need
• 29:28
  to
• 29:28
  make
• 29:28
  it
• 29:29
  very
• 29:29
  clear.
• 29:30
  It's
• 29:30
  really
• 29:31
  hard
• 29:31
  to
• 29:31
  disentangle
• 29:32
  yourself.
• 29:33
  And
• 29:34
  that's
• 29:34
  what
• 29:34
  we
• 29:34
  do.
• 29:35
  If
• 29:35
  you're
• 29:35
  a
• 29:35
  founder
• 29:36
  and
• 29:36
  you
• 29:36
  feel
• 29:36
  so
• 29:37
  tangled
• 29:37
  up,
• 29:38
  we
• 29:38
  can
• 29:38
  help
• 29:38
  take
• 29:39
  a
• 29:39
  step
• 29:39
  back,
• 29:40
  look
• 29:40
  at
• 29:40
  everything.
• 29:41
  What
• 29:41
  is
• 29:41
  it
• 29:41
  worth?
• 29:42
  What
• 29:42
  do
• 29:43
  you
• 29:43
  want?
• 29:43
  Who
• 29:43
  do
• 29:43
  you
• 29:43
  want
• 29:44
  to
• 29:44
  take
• 29:44
  care
• 29:44
  of?
• 29:44
  And
• 29:45
  we
• 29:45
  can
• 29:45
  start
• 29:45
  to
• 29:45
  map
• 29:46
  out,
• 29:46
  okay,
• 29:47
  if
• 29:47
  in
• 29:47
  five,
• 29:47
  10
• 29:48
  years,
• 29:48
  you
• 29:49
  do
• 29:49
  still
• 29:49
  feel
• 29:49
  this
• 29:50
  way,
• 29:50
  and
• 29:50
  at
• 29:51
  that
• 29:51
  point
• 29:51
  you're
• 29:51
  ready
• 29:51
  to
• 29:52
  make
• 29:52
  the
• 29:52
  exit,
• 29:53
  sell,
• 29:54
  get
• 29:54
  acquired,
• 29:54
  or
• 29:55
  merge
• 29:55
  with
• 29:55
  someone
• 29:55
  else,
• 29:57
  then
• 29:57
  at
• 29:57
  least
• 29:57
  you
• 29:57
  know
• 29:58
  that
• 29:58
  you're
• 29:58
  flying
• 29:59
  towards,
• 29:59
  like,
• 29:59
  you
• 30:00
  take
• 30:00
  off
• 30:00
  from
• 30:00
  St.
• 30:00
  Louis
• 30:01
  and
• 30:02
  you're
• 30:02
  flying
• 30:02
  towards
• 30:02
  New
• 30:03
  York.
• 30:03
  Exactly.
• 30:04
  We're
• 30:04
  moving
• 30:05
  towards
• 30:05
  the
• 30:05
  east
• 30:05
  coast,
• 30:06
  and
• 30:06
  we're
• 30:06
  able
• 30:06
  to
• 30:07
  make
• 30:07
  decisions
• 30:07
  that
• 30:08
  are
• 30:08
  mostly
• 30:09
  moving
• 30:09
  us
• 30:09
  in
• 30:09
  that
• 30:09
  way.
• 30:09
  It's
• 30:10
  okay.
• 30:10
  If
• 30:10
  we
• 30:10
  want
• 30:10
  to
• 30:10
  take
• 30:10
  a
• 30:11
  detour
• 30:11
  to
• 30:11
  the
• 30:11
  world's
• 30:12
  largest
• 30:12
  ball
• 30:12
  of
• 30:13
  yarn
• 30:13
  or
• 30:14
  whatever
• 30:14
  the
• 30:14
  random
• 30:15
  thing
• 30:15
  is
• 30:15
  off
• 30:15
  the
• 30:15
  side
• 30:15
  of
• 30:15
  the
• 30:16
  interstate.
• 30:16
  We
• 30:16
  can
• 30:16
  make
• 30:17
  detours
• 30:17
  and
• 30:18
  stops,
• 30:18
  but
• 30:19
  at
• 30:19
  least
• 30:19
  we're
• 30:19
  going
• 30:20
  in
• 30:20
  the
• 30:20
  right
• 30:20
  direction.
• 30:21
  What
• 30:21
  would
• 30:21
  be
• 30:22
  a
• 30:22
  few
• 30:22
  pieces
• 30:22
  of
• 30:23
  advice
• 30:23
  to
• 30:23
  all
• 30:24
  founders
• 30:25
  who
• 30:25
  might
• 30:25
  be
• 30:25
  saying,
• 30:25
  I'll
• 30:26
  never
• 30:26
  be
• 30:26
  able
• 30:26
  to
• 30:26
  sell
• 30:26
  my
• 30:27
  company.
• 30:28
  Everything
• 30:28
  in
• 30:28
  my
• 30:29
  company
• 30:29
  is
• 30:29
  tied
• 30:29
  up
• 30:30
  in
• 30:30
  me.
• 30:30
  Or
• 30:30
  those
• 30:31
  founders
• 30:31
  who
• 30:31
  say,
• 30:31
  I
• 30:31
  love
• 30:32
  my
• 30:32
  company.
• 30:32
  I'm
• 30:32
  going
• 30:32
  to
• 30:32
  keep
• 30:33
  it
• 30:33
  forever.
• 30:34
  What
• 30:34
  would
• 30:34
  be
• 30:34
  advice?
• 30:35
  And
• 30:35
  then
• 30:35
  the
• 30:36
  others,
• 30:36
  too.
• 30:36
  I
• 30:37
  would
• 30:37
  like
• 30:37
  to
• 30:37
  sell
• 30:37
  my
• 30:38
  company
• 30:38
  in
• 30:38
  the
• 30:38
  next
• 30:39
  eight
• 30:39
  to
• 30:39
  10
• 30:39
  years.
• 30:39
  What
• 30:40
  would
• 30:40
  be
• 30:40
  some
• 30:40
  advice
• 30:41
  for
• 30:41
  all
• 30:41
  of
• 30:42
  us
• 30:42
  to
• 30:42
  help
• 30:43
  us
• 30:44
  keep
• 30:44
  our
• 30:45
  value
• 30:45
  and
• 30:46
  also
• 30:46
  maintain
• 30:47
  options
• 30:48
  for
• 30:48
  moments
• 30:48
  when
• 30:49
  we
• 30:49
  need
• 30:50
  to
• 30:50
  or
• 30:50
  want
• 30:50
  to
• 30:51
  stay
• 30:51
  step
• 30:51
  aside.
• 30:52
  Yeah,
• 30:52
  I
• 30:53
  think
• 30:53
  grounding
• 30:53
  yourself
• 30:54
  in
• 30:54
  those
• 30:54
  things
• 30:55
  that
• 30:55
  are
• 30:55
  most
• 30:55
  important
• 30:55
  to
• 30:56
  you
• 30:57
  is
• 30:57
  certainly
• 30:58
  one,
• 30:58
  because
• 30:58
  then
• 30:58
  you
• 30:59
  can
• 30:59
  start
• 30:59
  to
• 30:59
  make
• 31:00
  decisions
• 31:00
  that
• 31:00
  are
• 31:01
  in
• 31:01
  alignment
• 31:02
  with
• 31:03
  that.
• 31:03
  Elizabeth
• 31:05
  knew
• 31:05
  that
• 31:06
  someday,
• 31:06
  in
• 31:06
  like,
• 31:07
  seven
• 31:07
  to
• 31:07
  10
• 31:07
  years,
• 31:08
  she
• 31:08
  did
• 31:08
  her
• 31:09
  transition
• 31:09
  roadmap
• 31:10
  about
• 31:10
  three
• 31:11
  to
• 31:11
  four
• 31:11
  years
• 31:11
  ago.
• 31:12
  The
• 31:12
  team
• 31:13
  was
• 31:13
  like,
• 31:13
  what
• 31:13
  are
• 31:13
  you
• 31:14
  gonna
• 31:14
  do?
• 31:14
  What
• 31:14
  happens
• 31:15
  if
• 31:15
  you
• 31:15
  get
• 31:15
  sick?
• 31:15
  Her
• 31:16
  situation's
• 31:16
  a
• 31:16
  little
• 31:16
  bit
• 31:16
  later
• 31:17
  in
• 31:17
  life.
• 31:18
  People
• 31:18
  are
• 31:18
  asking
• 31:18
  her,
• 31:19
  and
• 31:19
  she's
• 31:19
  like,
• 31:19
  I
• 31:19
  don't
• 31:19
  know.
• 31:20
  So
• 31:20
  she
• 31:20
  makes
• 31:20
  her
• 31:20
  plan.
• 31:21
  She's
• 31:21
  like,
• 31:21
  I
• 31:21
  think
• 31:21
  what
• 31:22
  I
• 31:22
  want
• 31:22
  to
• 31:22
  do
• 31:22
  is
• 31:23
  find
• 31:23
  a
• 31:23
  successor.
• 31:24
  That
• 31:24
  would
• 31:24
  be
• 31:24
  the
• 31:24
  ideal
• 31:25
  thing.
• 31:25
  And
• 31:25
  then
• 31:25
  if
• 31:26
  I
• 31:26
  don't
• 31:26
  find
• 31:26
  someone,
• 31:27
  it
• 31:27
  is
• 31:27
  what
• 31:27
  it
• 31:27
  is.
• 31:28
  The
• 31:28
  only
• 31:28
  way
• 31:29
  she
• 31:29
  was
• 31:29
  able
• 31:29
  to
• 31:29
  make
• 31:30
  me
• 31:30
  an
• 31:30
  invitation,
• 31:31
  literally
• 31:31
  within
• 31:31
  15
• 31:32
  minutes
• 31:32
  of
• 31:32
  me
• 31:33
  meeting
• 31:33
  her,
• 31:33
  she
• 31:34
  goes
• 31:34
  I
• 31:34
  can't
• 31:34
  promise
• 31:34
  you
• 31:35
  anything,
• 31:35
  but
• 31:35
  I
• 31:35
  think
• 31:35
  you
• 31:36
  could
• 31:36
  be
• 31:36
  someone
• 31:36
  that
• 31:37
  I
• 31:37
  could
• 31:37
  see
• 31:37
  coming
• 31:38
  into
• 31:38
  my
• 31:38
  business.
• 31:39
  I
• 31:39
  don't
• 31:39
  think
• 31:39
  she
• 31:40
  ever
• 31:40
  would
• 31:40
  have
• 31:41
  known
• 31:41
  or
• 31:41
  seen
• 31:42
  that
• 31:42
  in
• 31:42
  me
• 31:44
  if
• 31:44
  she
• 31:44
  hadn't
• 31:44
  already
• 31:45
  done
• 31:45
  the
• 31:45
  work
• 31:45
  to
• 31:46
  know
• 31:46
  that
• 31:46
  she
• 31:46
  might
• 31:47
  be
• 31:47
  looking
• 31:47
  for
• 31:48
  someone.
• 31:48
  So
• 31:49
  I
• 31:49
  think
• 31:49
  there's
• 31:49
  a
• 31:49
  little
• 31:49
  bit
• 31:49
  of
• 31:50
  like,
• 31:51
  you
• 31:51
  put
• 31:51
  things
• 31:52
  out
• 31:52
  and
• 31:53
  then
• 31:53
  there's
• 31:53
  that
• 31:54
  magnetic
• 31:54
  attractiveness.
• 31:56
  So
• 31:57
  yeah,
• 31:58
  I
• 31:58
  think
• 31:58
  there's
• 31:58
  a
• 31:58
  lot
• 31:58
  of
• 31:59
  power
• 31:59
  in
• 32:00
  knowing
• 32:00
  the
• 32:00
  direction.
• 32:01
  And
• 32:01
  Elizabeth,
• 32:02
  obviously
• 32:03
  it
• 32:03
  worked
• 32:03
  out
• 32:04
  well
• 32:04
  for
• 32:04
  her
• 32:04
  that
• 32:04
  she
• 32:04
  met
• 32:05
  me
• 32:05
  and
• 32:06
  had
• 32:06
  those
• 32:06
  options.
• 32:07
  But
• 32:08
  at
• 32:08
  the
• 32:08
  end
• 32:08
  of
• 32:08
  the
• 32:08
  day,
• 32:08
  it's
• 32:09
  what
• 32:09
  are
• 32:09
  those
• 32:10
  things
• 32:10
  that
• 32:10
  are
• 32:10
  most
• 32:10
  important
• 32:11
  to
• 32:11
  you?
• 32:11
  And
• 32:12
  spending
• 32:12
  some
• 32:12
  time
• 32:13
  thinking
• 32:13
  about
• 32:13
  that.
• 32:14
  All
• 32:14
  right,
• 32:14
  let's
• 32:15
  go
• 32:15
  to
• 32:15
  our
• 32:15
  Fast
• 32:16
  Fire
• 32:16
  round
• 32:17
  where
• 32:17
  I'm
• 32:17
  going
• 32:18
  to
• 32:18
  ask
• 32:18
  you
• 32:18
  five
• 32:18
  quick
• 32:19
  questions
• 32:20
  and
• 32:20
  invite
• 32:21
  you
• 32:21
  to
• 32:21
  answer
• 32:21
  in
• 32:22
  five
• 32:22
  words
• 32:22
  or
• 32:23
  less.
• 32:24
  So
• 32:24
  what's
• 32:25
  one
• 32:26
  word
• 32:27
  that
• 32:27
  describes
• 32:28
  how
• 32:28
  you
• 32:29
  feel
• 32:29
  about
• 32:30
  legacy?
• 32:33
  Powerful
• 32:35
  Most
• 32:36
  surprising
• 32:37
  lesson
• 32:38
  you've
• 32:38
  learned
• 32:39
  about
• 32:40
  money.
• 32:46
  Your
• 32:46
  self
• 32:47
  worth
• 32:47
  is
• 32:47
  not
• 32:47
  the
• 32:48
  money.
• 32:49
  Your
• 32:49
  self
• 32:50
  worth
• 32:50
  is
• 32:50
  not
• 32:50
  the
• 32:50
  money.
• 32:51
  More
• 32:51
  than
• 32:52
  fine.
• 32:54
  Hardest
• 32:54
  part
• 32:55
  of
• 32:55
  becoming
• 32:56
  a
• 32:57
  successor.
• 33:01
  Bringing
• 33:02
  your
• 33:02
  own
• 33:02
  vision
• 33:03
  while
• 33:03
  honoring
• 33:04
  what
• 33:04
  was
• 33:04
  there
• 33:05
  before.
• 33:08
  What
• 33:08
  do
• 33:08
  you
• 33:09
  do
• 33:10
  when
• 33:10
  doubt
• 33:11
  creeps
• 33:11
  in?
• 33:14
  What
• 33:14
  does
• 33:14
  success
• 33:15
  mean
• 33:16
  to
• 33:16
  you
• 33:16
  right
• 33:17
  now?
• 33:20
  Time
• 33:20
  with
• 33:20
  family,
• 33:21
  feeling
• 33:22
  fulfilled?
• 33:24
  How
• 33:24
  can
• 33:24
  listeners
• 33:25
  connect
• 33:25
  with
• 33:25
  you?
• 33:27
  Yeah,
• 33:27
  my
• 33:28
  favorite
• 33:28
  exercise
• 33:28
  to
• 33:29
  pull
• 33:29
  together
• 33:30
  what's
• 33:30
  most
• 33:30
  important
• 33:31
  to
• 33:31
  me
• 33:31
  is
• 33:31
  called
• 33:31
  the
• 33:31
  Objectives
• 33:32
  Matrix.
• 33:32
  Coco
• 33:33
  and
• 33:33
  I
• 33:33
  put
• 33:33
  that
• 33:33
  up
• 33:33
  on
• 33:34
  a
• 33:34
  little
• 33:34
  landing
• 33:34
  page
• 33:34
  so
• 33:34
  you
• 33:35
  can
• 33:35
  download
• 33:35
  that
• 33:36
  transitionstrategist.com
• 33:38
  forward/forceforgood.
• 33:40
  You
• 33:40
  can
• 33:40
  find
• 33:40
  me
• 33:41
  on
• 33:41
  LinkedIn
• 33:42
  at.
• 33:42
  Andrea
• 33:43
  Carpenter
• 33:44
  I
• 33:44
  also
• 33:44
  have
• 33:45
  a
• 33:45
  podcast
• 33:45
  for
• 33:46
  successors
• 33:47
  and
• 33:47
  rising
• 33:47
  gens
• 33:48
  navigating
• 33:49
  succession
• 33:50
  and
• 33:50
  wealth
• 33:50
  called
• 33:50
  your
• 33:51
  next
• 33:51
  gen
• 33:51
  friend.
• 33:52
  If
• 33:52
  you
• 33:52
  decide
• 33:53
  to
• 33:53
  go
• 33:53
  down
• 33:53
  the
• 33:53
  path
• 33:54
  of
• 33:54
  inviting
• 33:55
  someone
• 33:55
  else
• 33:55
  in
• 33:56
  or
• 33:57
  your
• 33:57
  kids
• 33:57
  in,
• 33:57
  I
• 33:58
  encourage
• 33:58
  them
• 33:58
  to
• 33:59
  listen
• 33:59
  to
• 33:59
  that.
• 34:00
  I
• 34:00
  encourage
• 34:01
  everybody,
• 34:02
  whether
• 34:02
  you're
• 34:02
  thinking
• 34:03
  about
• 34:03
  selling,
• 34:03
  transitioning
• 34:05
  or
• 34:05
  merging
• 34:06
  to
• 34:06
  download
• 34:07
  this
• 34:07
  amazing
• 34:07
  tool
• 34:08
  because
• 34:09
  it
• 34:09
  is
• 34:09
  revealing.
• 34:10
  It
• 34:10
  helps
• 34:10
  you
• 34:10
  think
• 34:10
  about
• 34:11
  the
• 34:11
  things
• 34:11
  you
• 34:12
  don't
• 34:12
  always
• 34:12
  think
• 34:13
  about
• 34:14
  and
• 34:14
  it
• 34:14
  will
• 34:14
  help
• 34:15
  you
• 34:16
  reposition
• 34:16
  your
• 34:17
  relationship
• 34:18
  with
• 34:19
  your
• 34:19
  company.
• 34:20
  Thank
• 34:20
  you
• 34:20
  for
• 34:21
  joining
• 34:22
  us
• 34:22
  today
• 34:22
  on
• 34:22
  the
• 34:22
  Wisdom
• 34:23
  of
• 34:23
  Women
• 34:23
  Show.
• 34:23
  Thank
• 34:24
  you
• 34:24
  for
• 34:24
  illuminating
• 34:25
  new
• 34:25
  ways
• 34:26
  of
• 34:26
  structuring
• 34:27
  your
• 34:27
  business
• 34:28
  and
• 34:28
  transitioning
• 34:29
  it
• 34:29
  to
• 34:29
  higher
• 34:30
  places,
• 34:31
  creating
• 34:31
  your
• 34:31
  own
• 34:31
  prosperity
• 34:32
  along
• 34:32
  the
• 34:33
  way.
• 34:33
  To
• 34:34
  our
• 34:34
  listeners,
• 34:36
  be
• 34:36
  sure
• 34:36
  to
• 34:37
  follow
• 34:37
  like
• 34:37
  and
• 34:38
  share
• 34:38
  the
• 34:38
  Wisdom
• 34:38
  of
• 34:38
  Women
• 34:39
  show
• 34:40
  on
• 34:40
  your
• 34:40
  favorite
• 34:41
  platform
• 34:41
  to
• 34:41
  infuse
• 34:42
  more
• 34:42
  wisdom
• 34:43
  into
• 34:43
  your
• 34:44
  business.
• 34:45
  Be
• 34:45
  sure
• 34:45
  to
• 34:46
  take
• 34:46
  the
• 34:46
  Growth
• 34:46
  Readiness
• 34:47
  quiz
• 34:47
  at
• 34:47
  a
• 34:48
  ForceForGood
• 34:49
  biz
• 34:49
  quiz
• 34:50
  and
• 34:50
  uncover
• 34:51
  where
• 34:52
  your
• 34:52
  insight
• 34:53
  is
• 34:53
  needed
• 34:54
  most.
• 34:55
  The
• 34:56
  world
• 34:56
  is
• 34:57
  made
• 34:57
  better
• 34:57
  by
• 34:58
  women
• 34:58
  led
• 34:58
  business.
• 35:00
  Let's
• 35:01
  make
• 35:01
  the
• 35:01
  world
• 35:02
  a
• 35:02
  better
• 35:02
  place.