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Email First Essentials: Building a Consistent Conversion Machine · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Did
• 0:00
  you
• 0:00
  know
• 0:00
  that
• 0:01
  77.5%
• 0:03
  of
• 0:03
  business
• 0:04
  owners
• 0:05
  say
• 0:05
  they
• 0:05
  use
• 0:06
  email
• 0:06
  marketing
• 0:07
  in
• 0:07
  their
• 0:07
  business,
• 0:08
  but
• 0:08
  only
• 0:09
  4%
• 0:10
  of
• 0:10
  them
• 0:11
  consider
• 0:11
  it
• 0:12
  their
• 0:12
  number
• 0:12
  one
• 0:13
  lead
• 0:13
  source?
• 0:14
  I
• 0:14
  see
• 0:14
  this
• 0:15
  time
• 0:15
  and
• 0:16
  time
• 0:16
  again.
• 0:17
  And
• 0:17
  if
• 0:17
  you
• 0:18
  are
• 0:18
  one
• 0:18
  of
• 0:18
  those
• 0:18
  who
• 0:18
  is
• 0:19
  wondering
• 0:19
  why
• 0:19
  your
• 0:19
  email
• 0:20
  list
• 0:20
  is
• 0:20
  not
• 0:20
  converting,
• 0:21
  even
• 0:22
  though
• 0:22
  you
• 0:22
  feel
• 0:22
  like
• 0:23
  you're
• 0:23
  doing
• 0:23
  all
• 0:23
  of
• 0:23
  the
• 0:24
  right
• 0:24
  things,
• 0:24
  you're
• 0:25
  not
• 0:25
  alone.
• 0:26
  So
• 0:26
  today
• 0:27
  we're
• 0:27
  going
• 0:27
  to
• 0:27
  be
• 0:27
  pulling
• 0:28
  back
• 0:28
  the
• 0:28
  curtains
• 0:29
  on
• 0:30
  some
• 0:30
  of
• 0:30
  the
• 0:30
  silent
• 0:31
  sales
• 0:31
  killers
• 0:32
  that
• 0:32
  are
• 0:32
  draining
• 0:33
  your
• 0:33
  list
• 0:34
  and
• 0:34
  how
• 0:34
  to
• 0:34
  fix
• 0:34
  them.
• 0:35
  Welcome
• 0:36
  back
• 0:36
  to
• 0:36
  another
• 0:37
  episode
• 0:37
  of
• 0:38
  the
• 0:38
  Deeply
• 0:38
  Rooted
• 0:38
  Business
• 0:39
  Podcast.
• 0:40
  I'm
• 0:40
  here
• 0:40
  doing
• 0:41
  a
• 0:41
  solo
• 0:41
  episode
• 0:42
  about
• 0:43
  my
• 0:43
  favorite
• 0:43
  topic,
• 0:44
  email
• 0:44
  marketing.
• 0:45
  So
• 0:45
  let's
• 0:45
  go
• 0:46
  ahead
• 0:46
  and
• 0:46
  dive
• 0:47
  in
• 0:48
  the
• 0:48
  number
• 0:49
  one
• 0:49
  silent
• 0:50
  sales
• 0:50
  killer.
• 0:51
  And
• 0:51
  if
• 0:51
  you
• 0:51
  follow
• 0:52
  me
• 0:52
  on
• 0:52
  social
• 0:52
  media
• 0:53
  or
• 0:53
  on
• 0:53
  my
• 0:54
  email
• 0:54
  list,
• 0:54
  you
• 0:55
  know
• 0:55
  that
• 0:55
  it
• 0:56
  is
• 0:56
  who
• 0:56
  you
• 0:56
  bring
• 0:57
  into
• 0:57
  your
• 0:58
  list.
• 0:58
  I
• 0:59
  very
• 0:59
  plainly
• 1:00
  say
• 1:00
  it.
• 1:01
  Trash
• 1:01
  in,
• 1:01
  trash
• 1:02
  out.
• 1:03
  Not
• 1:03
  saying
• 1:03
  anybody
• 1:04
  that's
• 1:04
  opting
• 1:04
  in
• 1:04
  this
• 1:04
  trash.
• 1:05
  But
• 1:05
  we
• 1:05
  need
• 1:06
  to
• 1:06
  make
• 1:06
  sure
• 1:06
  that
• 1:06
  we
• 1:06
  have
• 1:07
  the
• 1:07
  most
• 1:07
  aligned
• 1:08
  people
• 1:08
  entering
• 1:09
  in
• 1:09
  our
• 1:09
  list
• 1:10
  if
• 1:10
  we're
• 1:11
  looking
• 1:11
  for
• 1:11
  conversions.
• 1:13
  This
• 1:13
  means
• 1:14
  focusing
• 1:14
  on
• 1:14
  getting
• 1:15
  10,000
• 1:16
  subscribers
• 1:16
  or
• 1:17
  a
• 1:17
  certain
• 1:17
  amount
• 1:17
  of
• 1:17
  vanity
• 1:18
  numbers
• 1:19
  is
• 1:20
  kind
• 1:20
  of
• 1:20
  pointless
• 1:20
  because
• 1:22
  one
• 1:22
  subscriber,
• 1:23
  one
• 1:23
  aligned
• 1:24
  subscriber
• 1:24
  is
• 1:25
  worth
• 1:25
  more
• 1:26
  than
• 1:26
  100
• 1:27
  unaligned
• 1:28
  ones.
• 1:28
  It's
• 1:29
  really
• 1:29
  important
• 1:29
  to
• 1:30
  understand
• 1:30
  that
• 1:30
  having
• 1:31
  a
• 1:31
  lead
• 1:31
  magnet
• 1:32
  that
• 1:32
  is
• 1:32
  strategic
• 1:33
  and
• 1:33
  targeted
• 1:34
  towards
• 1:34
  getting
• 1:34
  specific
• 1:35
  people
• 1:36
  into
• 1:36
  your
• 1:36
  lead
• 1:36
  magnet
• 1:37
  or
• 1:37
  into
• 1:37
  your
• 1:38
  email
• 1:38
  list
• 1:39
  is
• 1:39
  absolutely
• 1:40
  crucial
• 1:40
  for
• 1:41
  having
• 1:41
  an
• 1:41
  email
• 1:41
  list
• 1:42
  that
• 1:42
  actually
• 1:42
  converts.
• 1:43
  This
• 1:44
  is
• 1:44
  something
• 1:44
  that
• 1:44
  I
• 1:45
  see
• 1:45
  time
• 1:45
  and
• 1:45
  time
• 1:46
  again
• 1:46
  where
• 1:46
  we
• 1:46
  just
• 1:46
  want
• 1:47
  to
• 1:47
  get
• 1:47
  everybody
• 1:47
  and
• 1:47
  anybody
• 1:48
  there
• 1:49
  will
• 1:49
  run
• 1:49
  ads,
• 1:50
  we'll
• 1:50
  spend
• 1:50
  hundreds
• 1:51
  of
• 1:51
  dollars
• 1:51
  just
• 1:52
  to
• 1:52
  get
• 1:52
  a
• 1:53
  certain
• 1:53
  number
• 1:54
  of
• 1:54
  people
• 1:55
  on
• 1:55
  our
• 1:55
  list.
• 1:56
  But
• 1:56
  what
• 1:56
  happens
• 1:57
  to
• 1:57
  that
• 1:57
  is
• 1:57
  that
• 1:57
  our
• 1:57
  list
• 1:58
  quality
• 1:58
  goes
• 1:58
  down,
• 1:59
  our
• 1:59
  conversions
• 2:00
  go
• 2:00
  down.
• 2:01
  We
• 2:01
  end
• 2:01
  up
• 2:02
  having
• 2:02
  kind
• 2:02
  of
• 2:02
  a
• 2:03
  very
• 2:03
  chaotic
• 2:04
  experience
• 2:05
  because
• 2:05
  we
• 2:06
  then
• 2:06
  don't
• 2:06
  know
• 2:07
  who
• 2:07
  to
• 2:07
  target,
• 2:08
  what
• 2:08
  messages
• 2:08
  to
• 2:09
  send,
• 2:09
  and
• 2:10
  it
• 2:10
  really
• 2:10
  is
• 2:10
  just
• 2:11
  a
• 2:11
  mess
• 2:11
  that
• 2:12
  is
• 2:12
  existing
• 2:12
  on
• 2:13
  your
• 2:13
  email
• 2:13
  list.
• 2:14
  So
• 2:15
  it
• 2:15
  pretty
• 2:15
  much
• 2:16
  boils
• 2:16
  down
• 2:16
  to
• 2:17
  a
• 2:18
  very
• 2:18
  targeted
• 2:19
  and
• 2:19
  aligned
• 2:20
  lead
• 2:20
  magnet.
• 2:21
  Now,
• 2:22
  I
• 2:22
  used
• 2:22
  to
• 2:22
  have
• 2:22
  a
• 2:23
  product
• 2:23
  called
• 2:23
  the
• 2:23
  Aligned
• 2:24
  Lead
• 2:24
  Magnet
• 2:25
  Formula.
• 2:25
  And
• 2:25
  I'll
• 2:25
  give
• 2:26
  you
• 2:26
  a
• 2:26
  little
• 2:26
  spoiler,
• 2:27
  it
• 2:27
  is
• 2:27
  now
• 2:28
  something
• 2:28
  new.
• 2:29
  It's
• 2:29
  the
• 2:29
  exact
• 2:30
  same
• 2:30
  program,
• 2:30
  but
• 2:30
  I
• 2:30
  have
• 2:31
  rolled
• 2:31
  it
• 2:31
  into
• 2:31
  a
• 2:32
  very
• 2:32
  comprehensive
• 2:33
  thing
• 2:33
  because
• 2:33
  what
• 2:33
  I
• 2:34
  was
• 2:34
  seeing
• 2:34
  is
• 2:34
  that
• 2:34
  a
• 2:34
  lot
• 2:34
  of
• 2:35
  people
• 2:35
  were
• 2:35
  creating
• 2:35
  these
• 2:36
  really
• 2:36
  amazing
• 2:37
  lead
• 2:37
  magnets
• 2:38
  that
• 2:38
  were
• 2:38
  calling
• 2:39
  people
• 2:39
  in
• 2:39
  and
• 2:39
  converting
• 2:40
  them
• 2:40
  from
• 2:40
  the
• 2:40
  start,
• 2:41
  but
• 2:41
  they
• 2:41
  were
• 2:41
  missing
• 2:42
  these
• 2:42
  core
• 2:42
  components
• 2:43
  towards
• 2:43
  the
• 2:43
  end
• 2:43
  of
• 2:43
  it.
• 2:43
  So
• 2:44
  I'll
• 2:44
  tell
• 2:44
  you
• 2:44
  a
• 2:44
  little
• 2:44
  bit
• 2:44
  more
• 2:44
  about
• 2:45
  that
• 2:45
  later.
• 2:45
  But
• 2:46
  when
• 2:46
  it
• 2:46
  comes
• 2:46
  to
• 2:46
  your
• 2:46
  lead
• 2:47
  Magnet.
• 2:47
  It's
• 2:48
  important
• 2:48
  to
• 2:48
  align
• 2:49
  it
• 2:49
  to
• 2:49
  your
• 2:49
  offer
• 2:50
  suite.
• 2:50
  When
• 2:51
  it
• 2:51
  comes
• 2:51
  to
• 2:52
  having
• 2:52
  somebody
• 2:53
  flow
• 2:53
  in,
• 2:53
  you
• 2:54
  need
• 2:54
  to
• 2:54
  give
• 2:54
  them
• 2:54
  that
• 2:55
  next
• 2:55
  obvious
• 2:56
  step.
• 2:56
  And
• 2:56
  that
• 2:56
  is
• 2:57
  something
• 2:57
  that's
• 2:57
  probably
• 2:57
  the
• 2:58
  biggest
• 2:58
  gap
• 2:58
  that
• 2:58
  I
• 2:59
  see
• 2:59
  is
• 2:59
  that
• 3:00
  when
• 3:00
  you're
• 3:00
  having
• 3:00
  somebody
• 3:00
  come
• 3:01
  into
• 3:01
  your
• 3:01
  list,
• 3:01
  you
• 3:01
  either
• 3:02
  ghost
• 3:02
  them
• 3:02
  and
• 3:02
  don't
• 3:03
  send
• 3:03
  them
• 3:03
  a
• 3:03
  welcome
• 3:04
  or
• 3:04
  you
• 3:05
  push
• 3:05
  them
• 3:05
  to
• 3:05
  a
• 3:05
  product
• 3:06
  that
• 3:06
  they're
• 3:06
  not
• 3:06
  even
• 3:07
  like
• 3:07
  looking
• 3:08
  for
• 3:08
  or
• 3:08
  aligned
• 3:09
  with
• 3:09
  or
• 3:10
  anything
• 3:10
  of
• 3:10
  the
• 3:10
  sort.
• 3:11
  So
• 3:11
  really
• 3:11
  making
• 3:11
  sure
• 3:12
  the
• 3:12
  gap
• 3:13
  is
• 3:13
  closed
• 3:14
  between
• 3:15
  like
• 3:15
  who's
• 3:15
  coming
• 3:16
  in
• 3:16
  and
• 3:16
  what
• 3:16
  you
• 3:16
  can
• 3:17
  offer
• 3:17
  them.
• 3:18
  So
• 3:18
  really
• 3:18
  making
• 3:19
  sure
• 3:19
  that
• 3:19
  you
• 3:19
  understand
• 3:19
  the
• 3:20
  difference
• 3:20
  between
• 3:20
  followers
• 3:21
  and
• 3:21
  leads.
• 3:22
  And
• 3:22
  that's
• 3:23
  going
• 3:23
  to
• 3:23
  be
• 3:23
  what
• 3:24
  kind
• 3:24
  of
• 3:24
  closes
• 3:24
  this
• 3:25
  silent
• 3:26
  sales
• 3:26
  killer,
• 3:27
  which
• 3:27
  is
• 3:27
  low
• 3:28
  quality
• 3:28
  people
• 3:29
  on
• 3:29
  your
• 3:29
  list
• 3:30
  subscribers.
• 3:31
  The
• 3:31
  second
• 3:32
  1/2
• 3:33
  sales
• 3:33
  killer
• 3:34
  is
• 3:34
  a
• 3:34
  set
• 3:35
  it
• 3:35
  and
• 3:35
  forget
• 3:35
  it
• 3:36
  mentality.
• 3:37
  There
• 3:37
  is
• 3:38
  a
• 3:38
  myth
• 3:38
  that
• 3:39
  once
• 3:39
  you
• 3:39
  have
• 3:39
  your
• 3:40
  automation
• 3:41
  set
• 3:41
  up
• 3:41
  or
• 3:41
  once
• 3:41
  you
• 3:41
  have
• 3:42
  your
• 3:42
  sequences
• 3:42
  set
• 3:43
  up
• 3:43
  that
• 3:43
  you
• 3:44
  can
• 3:44
  just
• 3:44
  leave
• 3:45
  it
• 3:45
  on
• 3:45
  autopilot.
• 3:46
  You
• 3:46
  can
• 3:46
  go
• 3:46
  to
• 3:47
  the
• 3:47
  beach
• 3:47
  and
• 3:47
  drink
• 3:47
  margaritas
• 3:48
  and
• 3:48
  all
• 3:48
  of
• 3:49
  these
• 3:49
  things
• 3:49
  and
• 3:49
  you're
• 3:49
  going
• 3:49
  to
• 3:50
  have
• 3:50
  endless
• 3:50
  sales
• 3:50
  coming
• 3:51
  in.
• 3:52
  That
• 3:52
  is
• 3:52
  so
• 3:52
  far
• 3:53
  from
• 3:53
  the
• 3:53
  truth
• 3:54
  when
• 3:54
  it
• 3:54
  comes
• 3:55
  to
• 3:55
  having
• 3:56
  really
• 3:57
  high
• 3:57
  converting
• 3:58
  email
• 3:58
  lists.
• 3:59
  This
• 3:59
  is
• 3:59
  you
• 4:00
  looking
• 4:00
  at
• 4:00
  your
• 4:01
  sales
• 4:01
  sequences
• 4:02
  and
• 4:02
  your
• 4:02
  newsletter
• 4:03
  sends
• 4:04
  and
• 4:04
  everything
• 4:04
  from
• 4:05
  a
• 4:05
  metrics
• 4:05
  perspective
• 4:06
  and
• 4:07
  looking
• 4:07
  at
• 4:07
  how
• 4:07
  you
• 4:08
  can
• 4:08
  optimize
• 4:08
  and
• 4:09
  improve
• 4:09
  it.
• 4:10
  These
• 4:10
  are
• 4:10
  really
• 4:10
  important
• 4:11
  because
• 4:12
  it
• 4:12
  means
• 4:12
  you're
• 4:13
  revisiting
• 4:13
  your
• 4:14
  subject
• 4:14
  lines
• 4:15
  and
• 4:15
  making
• 4:15
  sure
• 4:16
  you're
• 4:16
  optimized
• 4:16
  for
• 4:17
  a
• 4:17
  higher
• 4:17
  open
• 4:18
  rate.
• 4:18
  You're
• 4:19
  looking
• 4:19
  at
• 4:19
  which
• 4:19
  call
• 4:19
  to
• 4:20
  actions
• 4:20
  are
• 4:20
  working
• 4:21
  and
• 4:21
  which
• 4:21
  ones
• 4:21
  aren't
• 4:22
  working
• 4:22
  and
• 4:23
  really
• 4:23
  looking
• 4:23
  at
• 4:24
  overall
• 4:24
  your
• 4:24
  customer
• 4:25
  journey
• 4:25
  and
• 4:26
  how
• 4:26
  it
• 4:26
  improves
• 4:26
  the
• 4:27
  results
• 4:28
  over
• 4:28
  all
• 4:28
  of
• 4:28
  your
• 4:28
  conversions.
• 4:30
  Marketing
• 4:30
  is
• 4:30
  an
• 4:31
  experiment.
• 4:32
  If
• 4:32
  anybody
• 4:32
  is
• 4:33
  online
• 4:34
  trying
• 4:34
  to
• 4:34
  sell
• 4:35
  you
• 4:35
  the
• 4:36
  magic
• 4:36
  key
• 4:37
  for
• 4:38
  this
• 4:38
  or
• 4:38
  for
• 4:38
  that,
• 4:39
  just
• 4:40
  know
• 4:40
  that
• 4:41
  your
• 4:41
  customers
• 4:42
  and
• 4:42
  your
• 4:42
  ideal
• 4:43
  clients
• 4:44
  are
• 4:44
  completely
• 4:45
  different
• 4:45
  than
• 4:45
  theirs.
• 4:46
  Your
• 4:47
  internal
• 4:47
  workings
• 4:48
  of
• 4:48
  your
• 4:48
  business
• 4:49
  are
• 4:49
  completely
• 4:50
  different
• 4:50
  from
• 4:50
  that
• 4:51
  person
• 4:51
  that's
• 4:51
  launching
• 4:52
  and
• 4:52
  making
• 4:53
  $10,000
• 4:54
  without
• 4:54
  even
• 4:54
  doing
• 4:55
  anything.
• 4:56
  It
• 4:56
  really
• 4:56
  is
• 4:57
  nuanced
• 4:57
  down
• 4:58
  to
• 4:58
  your
• 4:58
  business.
• 4:59
  So
• 4:59
  marketing
• 5:00
  is
• 5:00
  experiment.
• 5:01
  Always
• 5:01
  go
• 5:02
  in
• 5:02
  and
• 5:02
  validate
• 5:03
  your
• 5:03
  assumptions.
• 5:04
  If
• 5:04
  it's
• 5:04
  not
• 5:04
  working,
• 5:05
  tweak
• 5:05
  it
• 5:05
  until
• 5:06
  it
• 5:06
  does.
• 5:07
  That
• 5:07
  is
• 5:08
  the
• 5:08
  biggest
• 5:09
  thing
• 5:09
  that
• 5:09
  you
• 5:09
  can
• 5:09
  take
• 5:10
  away.
• 5:10
  One
• 5:11
  of
• 5:11
  the
• 5:11
  things
• 5:11
  that
• 5:11
  I
• 5:11
  would
• 5:12
  say
• 5:12
  for
• 5:12
  your
• 5:13
  set
• 5:13
  it
• 5:13
  and
• 5:13
  forget
• 5:14
  it
• 5:14
  gap
• 5:15
  here
• 5:15
  is
• 5:15
  to
• 5:16
  look
• 5:16
  at
• 5:16
  the
• 5:17
  last
• 5:18
  4,
• 5:18
  5
• 5:19
  emails
• 5:20
  and
• 5:20
  look
• 5:21
  at
• 5:21
  kind
• 5:21
  of
• 5:21
  what
• 5:22
  like
• 5:22
  just
• 5:22
  put
• 5:22
  your
• 5:22
  like
• 5:23
  scientist
• 5:24
  had
• 5:24
  on
• 5:25
  what
• 5:25
  subject
• 5:25
  lines
• 5:26
  performed
• 5:27
  higher?
• 5:27
  What
• 5:28
  structure
• 5:29
  of
• 5:29
  those
• 5:29
  subject
• 5:30
  lines.
• 5:30
  Was
• 5:30
  it
• 5:30
  a
• 5:30
  how
• 5:30
  to?
• 5:31
  Was
• 5:31
  it
• 5:31
  a
• 5:31
  list
• 5:32
  based?
• 5:32
  Was
• 5:32
  it
• 5:32
  a
• 5:32
  question?
• 5:33
  What
• 5:34
  topics
• 5:34
  did
• 5:34
  they
• 5:35
  click
• 5:35
  on
• 5:35
  More
• 5:36
  which
• 5:36
  content
• 5:37
  was
• 5:37
  the
• 5:37
  most
• 5:37
  engaged
• 5:38
  with?
• 5:38
  These
• 5:39
  are
• 5:39
  like
• 5:39
  the
• 5:39
  initial
• 5:40
  scientific
• 5:41
  discoveries
• 5:42
  that
• 5:42
  you're
• 5:42
  going
• 5:42
  to
• 5:42
  be
• 5:43
  making
• 5:43
  about
• 5:43
  your
• 5:43
  audience
• 5:44
  and
• 5:44
  then
• 5:45
  taking
• 5:45
  those
• 5:45
  and
• 5:46
  repeating
• 5:46
  them
• 5:47
  onto
• 5:47
  your
• 5:47
  next
• 5:48
  subject
• 5:48
  line
• 5:48
  or
• 5:49
  into
• 5:49
  your
• 5:49
  next
• 5:49
  content
• 5:50
  and
• 5:50
  seeing,
• 5:51
  okay,
• 5:51
  did
• 5:51
  this,
• 5:52
  did
• 5:52
  this
• 5:53
  like
• 5:53
  replicate
• 5:54
  the
• 5:54
  initial
• 5:54
  result?
• 5:54
  Did
• 5:55
  they
• 5:55
  still
• 5:55
  engage
• 5:56
  higher
• 5:57
  with
• 5:57
  this
• 5:57
  topic
• 5:58
  versus
• 5:58
  this
• 5:58
  topic?
• 5:59
  Those
• 6:00
  are
• 6:00
  the
• 6:00
  ways
• 6:00
  that
• 6:01
  you
• 6:01
  can
• 6:01
  slowly
• 6:02
  optimize
• 6:02
  your
• 6:03
  email
• 6:03
  list
• 6:03
  in
• 6:03
  a
• 6:04
  way
• 6:04
  that's
• 6:04
  really
• 6:04
  going
• 6:05
  to
• 6:05
  set
• 6:06
  it
• 6:06
  up
• 6:06
  for
• 6:06
  conversion
• 6:07
  versus
• 6:08
  kind
• 6:08
  of
• 6:08
  just
• 6:08
  have
• 6:09
  people
• 6:09
  going
• 6:09
  through
• 6:09
  the
• 6:10
  motions
• 6:10
  inside
• 6:10
  of
• 6:11
  it.
• 6:11
  Once
• 6:11
  you
• 6:12
  have
• 6:12
  it
• 6:12
  converting
• 6:13
  really
• 6:13
  well,
• 6:14
  then
• 6:14
  go
• 6:14
  onto
• 6:15
  the
• 6:15
  beach
• 6:15
  and
• 6:15
  enjoy
• 6:15
  your
• 6:15
  Margaret.
• 6:18
  The
• 6:18
  third
• 6:19
  sales
• 6:20
  killer
• 6:21
  is
• 6:21
  really
• 6:22
  trying
• 6:22
  to
• 6:23
  be
• 6:23
  everyone,
• 6:23
  everything
• 6:24
  to
• 6:24
  everyone.
• 6:25
  This
• 6:26
  is
• 6:26
  something
• 6:26
  that
• 6:26
  I
• 6:27
  see
• 6:27
  so
• 6:27
  much
• 6:28
  where
• 6:28
  people
• 6:28
  are
• 6:28
  just
• 6:29
  trying
• 6:29
  to,
• 6:29
  you
• 6:30
  know,
• 6:30
  throw
• 6:30
  multiple
• 6:31
  offers,
• 6:32
  throw
• 6:32
  everybody
• 6:33
  that's
• 6:33
  at
• 6:33
  various
• 6:34
  stages
• 6:34
  of
• 6:34
  awareness
• 6:35
  into
• 6:35
  one
• 6:36
  kind
• 6:36
  of
• 6:37
  messy
• 6:37
  sequence.
• 6:39
  Giving
• 6:39
  somebody
• 6:39
  the
• 6:40
  same
• 6:40
  exact
• 6:40
  email
• 6:41
  regardless
• 6:42
  of
• 6:42
  what
• 6:42
  pain
• 6:43
  point
• 6:43
  they
• 6:43
  have
• 6:43
  entered
• 6:44
  into
• 6:44
  your
• 6:44
  list
• 6:44
  at.
• 6:45
  This
• 6:45
  is
• 6:46
  why
• 6:46
  segmentation
• 6:48
  and
• 6:48
  targeted
• 6:49
  sequences
• 6:50
  result
• 6:51
  in
• 6:51
  higher
• 6:51
  conversions.
• 6:52
  It's
• 6:53
  because
• 6:53
  you're
• 6:53
  calling
• 6:54
  and
• 6:54
  speaking
• 6:55
  to
• 6:55
  them
• 6:55
  about
• 6:55
  exactly
• 6:56
  what
• 6:56
  they
• 6:56
  want
• 6:56
  to
• 6:57
  hear.
• 6:57
  When
• 6:58
  you
• 6:58
  have
• 6:58
  somebody
• 6:58
  coming
• 6:59
  into
• 6:59
  your
• 6:59
  list
• 6:59
  and
• 6:59
  you're
• 7:00
  kind
• 7:00
  of
• 7:00
  just
• 7:00
  throwing
• 7:00
  everything
• 7:01
  at
• 7:01
  them,
• 7:02
  you
• 7:02
  really
• 7:02
  give
• 7:02
  them
• 7:03
  that
• 7:03
  kind
• 7:03
  of
• 7:03
  like
• 7:03
  analysis
• 7:04
  paralysis.
• 7:05
  You
• 7:05
  create
• 7:06
  confusion
• 7:07
  and
• 7:07
  a
• 7:07
  lot
• 7:07
  of
• 7:07
  those
• 7:08
  things
• 7:08
  lead
• 7:09
  to
• 7:09
  people
• 7:09
  either
• 7:09
  just
• 7:10
  abandoning
• 7:10
  or
• 7:11
  being
• 7:11
  like,
• 7:11
  yeah,
• 7:11
  no,
• 7:12
  this
• 7:12
  isn't
• 7:12
  clear,
• 7:13
  I
• 7:13
  am
• 7:13
  not
• 7:14
  taking
• 7:14
  any
• 7:14
  action
• 7:14
  here.
• 7:15
  So
• 7:15
  you
• 7:15
  want
• 7:16
  to
• 7:16
  avoid
• 7:16
  that
• 7:16
  and
• 7:17
  really
• 7:17
  focus
• 7:17
  on
• 7:18
  calling
• 7:18
  the
• 7:18
  right
• 7:19
  people
• 7:19
  in.
• 7:19
  Like
• 7:19
  we
• 7:20
  talked
• 7:20
  about
• 7:20
  in
• 7:20
  in
• 7:21
  sales
• 7:21
  killer
• 7:21
  number
• 7:21
  one,
• 7:22
  call
• 7:22
  the
• 7:22
  right
• 7:22
  people
• 7:23
  in,
• 7:23
  give
• 7:23
  them
• 7:24
  the
• 7:24
  correct
• 7:24
  curated
• 7:25
  journey
• 7:26
  and
• 7:27
  really
• 7:27
  like
• 7:28
  target
• 7:28
  down
• 7:28
  that
• 7:29
  message.
• 7:29
  I
• 7:29
  used
• 7:29
  to
• 7:30
  say
• 7:30
  in
• 7:30
  some
• 7:30
  of
• 7:31
  my
• 7:31
  trainings
• 7:31
  that
• 7:31
  email
• 7:32
  marketing
• 7:32
  works
• 7:33
  because
• 7:33
  it's
• 7:33
  the
• 7:33
  right
• 7:33
  message
• 7:34
  to
• 7:34
  the
• 7:34
  right
• 7:34
  person
• 7:35
  at
• 7:35
  the
• 7:35
  right
• 7:35
  time.
• 7:37
  Talking
• 7:37
  about,
• 7:37
  you
• 7:37
  know,
• 7:38
  targeted
• 7:38
  messaging,
• 7:39
  using
• 7:39
  automation
• 7:40
  and
• 7:41
  segmentation,
• 7:43
  those
• 7:43
  three
• 7:43
  com
• 7:44
  like
• 7:44
  combined
• 7:45
  are
• 7:45
  really
• 7:45
  what
• 7:46
  makes
• 7:46
  a
• 7:46
  high
• 7:47
  converting
• 7:47
  email
• 7:47
  list.
• 7:48
  And
• 7:49
  this
• 7:49
  is
• 7:49
  not
• 7:50
  like,
• 7:50
  this
• 7:51
  isn't
• 7:51
  just
• 7:51
  like
• 7:51
  fluff,
• 7:52
  right?
• 7:52
  I
• 7:52
  have
• 7:52
  clients
• 7:53
  who
• 7:53
  are
• 7:53
  converting
• 7:54
  25
• 7:54
  to
• 7:54
  30%
• 7:55
  of
• 7:56
  their
• 7:56
  email
• 7:56
  list
• 7:57
  every
• 7:57
  single
• 7:57
  time
• 7:58
  outside
• 7:58
  of
• 7:59
  launch
• 7:59
  cycles.
• 8:00
  These
• 8:00
  are
• 8:00
  people
• 8:00
  that
• 8:01
  have
• 8:01
  their
• 8:01
  lead
• 8:01
  magnets
• 8:02
  so
• 8:02
  targeted
• 8:03
  that
• 8:04
  they
• 8:04
  are
• 8:04
  getting
• 8:05
  people
• 8:06
  coming
• 8:06
  in.
• 8:06
  And
• 8:07
  we're
• 8:07
  looking
• 8:07
  at
• 8:08
  their
• 8:08
  opt
• 8:08
  ins
• 8:08
  and
• 8:09
  we're
• 8:09
  looking
• 8:09
  at
• 8:09
  their
• 8:09
  conversions
• 8:10
  and
• 8:11
  it's
• 8:11
  so
• 8:12
  low
• 8:12
  key
• 8:12
  but
• 8:12
  it's
• 8:13
  working
• 8:13
  and
• 8:13
  it's
• 8:14
  because
• 8:14
  it's
• 8:14
  optimized
• 8:15
  and
• 8:15
  it's
• 8:15
  targeted
• 8:16
  and
• 8:17
  it's
• 8:17
  based
• 8:17
  off
• 8:18
  of
• 8:18
  this
• 8:18
  very
• 8:19
  specific
• 8:20
  formula
• 8:21
  of
• 8:21
  bringing
• 8:21
  the
• 8:22
  right
• 8:22
  people
• 8:22
  in,
• 8:22
  hitting
• 8:23
  them
• 8:23
  with
• 8:23
  the
• 8:23
  right
• 8:23
  message
• 8:24
  and
• 8:24
  then
• 8:25
  connecting
• 8:25
  things
• 8:26
  with
• 8:26
  automation.
• 8:27
  So
• 8:27
  if
• 8:28
  you've
• 8:28
  kind
• 8:28
  of
• 8:28
  caught
• 8:29
  yourself
• 8:29
  in
• 8:29
  this
• 8:30
  bucket
• 8:30
  where
• 8:30
  you're
• 8:30
  like,
• 8:30
  okay,
• 8:31
  maybe
• 8:31
  I
• 8:31
  am
• 8:31
  trying
• 8:32
  to
• 8:32
  be
• 8:32
  everything
• 8:33
  to
• 8:33
  everyone.
• 8:34
  I
• 8:34
  want
• 8:34
  you
• 8:34
  to
• 8:34
  ask
• 8:34
  yourself,
• 8:35
  like,
• 8:36
  when
• 8:36
  you're
• 8:36
  bringing
• 8:37
  somebody
• 8:37
  into
• 8:37
  your
• 8:37
  list,
• 8:38
  where
• 8:38
  is
• 8:39
  this
• 8:39
  subscriber
• 8:40
  in
• 8:40
  their
• 8:40
  journey?
• 8:41
  Like,
• 8:42
  what
• 8:42
  are
• 8:42
  they
• 8:42
  looking
• 8:43
  into?
• 8:43
  What
• 8:43
  are
• 8:43
  they
• 8:44
  researching
• 8:44
  for
• 8:44
  their
• 8:45
  problem?
• 8:46
  What
• 8:46
  is
• 8:46
  their
• 8:46
  next
• 8:47
  obvious
• 8:47
  step?
• 8:48
  And
• 8:48
  how
• 8:48
  does
• 8:48
  it
• 8:49
  connect
• 8:49
  to
• 8:49
  your
• 8:49
  overall
• 8:50
  offer
• 8:50
  suite?
• 8:51
  These
• 8:51
  are
• 8:51
  the
• 8:51
  questions
• 8:52
  that
• 8:52
  you
• 8:52
  kind
• 8:52
  of
• 8:53
  have
• 8:53
  to
• 8:53
  ask
• 8:53
  so
• 8:53
  that
• 8:54
  you
• 8:54
  can
• 8:54
  correctly
• 8:55
  navigate
• 8:56
  where
• 8:56
  your
• 8:57
  email
• 8:57
  list
• 8:57
  should
• 8:58
  be
• 8:58
  pushing
• 8:58
  them
• 8:58
  and
• 8:59
  doing
• 8:59
  all
• 8:59
  of
• 8:59
  the
• 8:59
  things.
• 9:00
  So
• 9:00
  if
• 9:00
  you're
• 9:01
  sitting
• 9:01
  here
• 9:02
  and
• 9:02
  you're
• 9:02
  saying
• 9:03
  yes,
• 9:03
  you're
• 9:03
  nodding
• 9:04
  your
• 9:04
  head
• 9:04
  and
• 9:04
  you're
• 9:05
  being
• 9:05
  like,
• 9:05
  okay,
• 9:06
  I've
• 9:06
  seen
• 9:07
  that
• 9:07
  I'm
• 9:07
  doing
• 9:08
  the
• 9:08
  wrong
• 9:08
  lead
• 9:09
  magnet
• 9:09
  that
• 9:09
  I'm
• 9:10
  doing.
• 9:11
  You
• 9:11
  know,
• 9:11
  I
• 9:12
  don't
• 9:12
  have
• 9:12
  my
• 9:12
  sequences
• 9:13
  optimized,
• 9:14
  I've
• 9:14
  left
• 9:14
  it
• 9:14
  and
• 9:14
  I
• 9:15
  forgot
• 9:15
  about
• 9:15
  it.
• 9:16
  And
• 9:16
  all
• 9:16
  of
• 9:16
  these
• 9:17
  mistakes
• 9:17
  are
• 9:18
  kind
• 9:18
  of
• 9:18
  like
• 9:18
  you're
• 9:18
  sitting
• 9:19
  there
• 9:19
  being
• 9:19
  like,
• 9:19
  yes,
• 9:20
  I
• 9:20
  have
• 9:21
  such
• 9:21
  good
• 9:21
  news.
• 9:22
  When
• 9:22
  you
• 9:22
  fix
• 9:22
  these
• 9:23
  silent
• 9:23
  killers,
• 9:24
  your
• 9:24
  email
• 9:25
  list
• 9:25
  becomes
• 9:26
  a
• 9:26
  conversion
• 9:27
  machine
• 9:28
  and
• 9:28
  it
• 9:28
  brings
• 9:28
  in
• 9:28
  those
• 9:29
  sales
• 9:29
  so
• 9:30
  much
• 9:30
  more
• 9:30
  predictably.
• 9:31
  Which
• 9:31
  means
• 9:31
  that
• 9:31
  you
• 9:31
  can
• 9:32
  stop
• 9:32
  posting
• 9:33
  a
• 9:33
  hundred
• 9:33
  pieces
• 9:34
  of
• 9:34
  content
• 9:34
  on
• 9:35
  social
• 9:35
  media
• 9:35
  or
• 9:35
  you
• 9:36
  can
• 9:36
  stop
• 9:36
  launching
• 9:37
  every
• 9:37
  other
• 9:37
  month.
• 9:38
  There's
• 9:38
  so
• 9:39
  many
• 9:39
  different
• 9:39
  ways
• 9:39
  that
• 9:40
  an
• 9:40
  email
• 9:41
  list
• 9:41
  that
• 9:41
  converts
• 9:42
  consistently
• 9:43
  and
• 9:43
  predictably
• 9:44
  can
• 9:44
  help
• 9:44
  your
• 9:45
  business
• 9:45
  in
• 9:45
  a
• 9:45
  way.
• 9:46
  And
• 9:46
  this
• 9:46
  is
• 9:47
  exactly
• 9:47
  why
• 9:47
  I've
• 9:48
  created
• 9:49
  the
• 9:49
  email
• 9:49
  first
• 9:50
  essentials.
• 9:50
  It
• 9:51
  is
• 9:51
  now
• 9:51
  a
• 9:51
  live
• 9:52
  like
• 9:52
  integration
• 9:53
  kit
• 9:54
  that
• 9:54
  you
• 9:54
  can
• 9:54
  take
• 9:55
  where
• 9:55
  you
• 9:55
  learn
• 9:56
  exactly
• 9:56
  how
• 9:56
  to
• 9:57
  attract,
• 9:58
  how
• 9:58
  to
• 9:58
  nurture
• 9:58
  and
• 9:58
  how
• 9:59
  to
• 9:59
  convert
• 10:00
  and
• 10:00
  then
• 10:00
  implement
• 10:01
  it.
• 10:01
  It
• 10:02
  is
• 10:03
  designed
• 10:03
  to
• 10:03
  help
• 10:04
  you
• 10:04
  build
• 10:04
  your
• 10:04
  email
• 10:05
  ecosystem,
• 10:06
  to
• 10:06
  attract
• 10:07
  those
• 10:07
  proper
• 10:07
  leads,
• 10:08
  to
• 10:08
  attract
• 10:08
  those
• 10:08
  aligned
• 10:09
  leads,
• 10:10
  to
• 10:10
  nurture
• 10:10
  them
• 10:11
  in
• 10:11
  a
• 10:11
  way
• 10:11
  that's
• 10:11
  like,
• 10:12
  you
• 10:12
  don't
• 10:12
  have
• 10:13
  to
• 10:13
  be
• 10:13
  an
• 10:13
  email
• 10:13
  marketing
• 10:14
  genius.
• 10:15
  And
• 10:15
  how
• 10:16
  to
• 10:16
  convert
• 10:16
  them
• 10:17
  without
• 10:17
  the
• 10:18
  overwhelm
• 10:18
  and
• 10:19
  with
• 10:19
  consistency
• 10:20
  and
• 10:20
  peace
• 10:21
  in
• 10:21
  your
• 10:21
  business,
• 10:22
  I've
• 10:22
  created
• 10:23
  these
• 10:23
  very
• 10:23
  short,
• 10:24
  actionable
• 10:24
  trainings.
• 10:25
  The
• 10:26
  I've
• 10:26
  given
• 10:26
  you
• 10:26
  a
• 10:26
  plug
• 10:27
  and
• 10:27
  play
• 10:27
  planner
• 10:28
  to
• 10:28
  help
• 10:28
  you
• 10:28
  create
• 10:29
  a
• 10:29
  email
• 10:30
  first
• 10:31
  sales
• 10:31
  system
• 10:32
  that
• 10:32
  allows
• 10:33
  your
• 10:33
  content
• 10:34
  to
• 10:34
  fuel
• 10:35
  your
• 10:35
  email
• 10:35
  list.
• 10:36
  And
• 10:36
  I've
• 10:37
  even
• 10:37
  loaded
• 10:38
  up
• 10:38
  a
• 10:38
  custom
• 10:39
  copywriter
• 10:40
  chat
• 10:40
  GPT
• 10:41
  link
• 10:42
  so
• 10:42
  that
• 10:42
  you
• 10:42
  can
• 10:43
  write
• 10:43
  your
• 10:43
  copy
• 10:43
  and
• 10:44
  get
• 10:44
  to
• 10:44
  like
• 10:44
  60%
• 10:45
  in
• 10:46
  one
• 10:46
  weekend
• 10:47
  versus
• 10:47
  sitting
• 10:48
  there
• 10:48
  and
• 10:48
  being
• 10:48
  like
• 10:48
  what
• 10:49
  do
• 10:49
  I
• 10:49
  say
• 10:50
  and
• 10:50
  how
• 10:50
  do
• 10:50
  I
• 10:50
  say
• 10:51
  it?
• 10:51
  I've
• 10:51
  like
• 10:52
  literally
• 10:52
  brain
• 10:53
  dumped
• 10:53
  everything
• 10:54
  into
• 10:54
  this
• 10:54
  platform
• 10:56
  so
• 10:56
  that
• 10:56
  you
• 10:56
  can
• 10:57
  create
• 10:58
  your
• 10:58
  email
• 10:59
  first
• 10:59
  ecosystem
• 11:00
  with
• 11:01
  the
• 11:01
  bare
• 11:02
  essentials.
• 11:02
  These
• 11:02
  are
• 11:03
  truly
• 11:04
  the
• 11:04
  things
• 11:04
  that
• 11:04
  you
• 11:05
  need.
• 11:05
  I'll
• 11:05
  break
• 11:05
  down
• 11:05
  the
• 11:06
  core
• 11:06
  flows
• 11:06
  that
• 11:07
  every
• 11:07
  single
• 11:07
  business
• 11:08
  owner
• 11:08
  needs
• 11:08
  for
• 11:09
  consistent,
• 11:09
  predictable
• 11:10
  conversions.
• 11:11
  And
• 11:11
  I'll
• 11:11
  explain
• 11:12
  to
• 11:12
  you
• 11:12
  why
• 11:12
  they
• 11:13
  work
• 11:13
  because
• 11:13
  that's
• 11:14
  the
• 11:14
  most
• 11:14
  important
• 11:14
  part.
• 11:15
  You
• 11:16
  have
• 11:16
  to
• 11:16
  be
• 11:16
  under,
• 11:16
  have
• 11:17
  to
• 11:17
  be
• 11:17
  able
• 11:17
  to
• 11:17
  repeat
• 11:17
  back
• 11:18
  what's
• 11:18
  working
• 11:19
  and
• 11:19
  what's
• 11:19
  not
• 11:19
  working
• 11:20
  in
• 11:20
  your
• 11:20
  business
• 11:20
  and
• 11:21
  not
• 11:21
  just
• 11:21
  go
• 11:21
  through
• 11:21
  the
• 11:22
  motions.
• 11:22
  So
• 11:23
  this
• 11:23
  will
• 11:23
  be
• 11:23
  forever
• 11:23
  open.
• 11:24
  I'm
• 11:24
  never
• 11:24
  closing
• 11:24
  the
• 11:24
  doors
• 11:25
  to
• 11:25
  this.
• 11:25
  Hopefully
• 11:26
  it
• 11:26
  is
• 11:26
  including
• 11:27
  the
• 11:27
  align
• 11:28
  Leads
• 11:28
  formula
• 11:29
  that
• 11:29
  was
• 11:29
  helping
• 11:29
  people
• 11:30
  create
• 11:30
  these
• 11:30
  15
• 11:31
  25%
• 11:32
  conversion
• 11:33
  rates
• 11:33
  from
• 11:33
  their
• 11:34
  lead
• 11:34
  magnets.
• 11:34
  I've
• 11:35
  given
• 11:35
  you
• 11:35
  my
• 11:35
  align
• 11:36
  lead
• 11:36
  formula,
• 11:37
  all
• 11:37
  of
• 11:37
  those
• 11:38
  lead
• 11:38
  magnet
• 11:39
  meet
• 11:39
  lead
• 11:39
  magnet
• 11:40
  examples
• 11:40
  that
• 11:40
  were
• 11:41
  included
• 11:41
  in
• 11:41
  the
• 11:41
  align
• 11:42
  leads
• 11:42
  formula
• 11:42
  as
• 11:42
  well.
• 11:43
  And
• 11:43
  it
• 11:44
  allows
• 11:44
  you
• 11:44
  to
• 11:44
  really
• 11:45
  just
• 11:45
  put
• 11:45
  your
• 11:45
  email
• 11:46
  list
• 11:46
  to
• 11:46
  work
• 11:47
  and
• 11:47
  it
• 11:47
  have
• 11:47
  consistent
• 11:48
  now
• 11:48
  it
• 11:48
  can
• 11:48
  start
• 11:49
  pulling
• 11:49
  the
• 11:49
  weight
• 11:50
  in
• 11:50
  your
• 11:50
  business
• 11:50
  and
• 11:51
  support
• 11:51
  you
• 11:51
  with
• 11:52
  calm,
• 11:52
  predictable
• 11:53
  conversions.
• 11:54
  This
• 11:55
  is
• 11:55
  it.
• 11:55
  So
• 11:55
  it's
• 11:56
  something
• 11:56
  I've
• 11:56
  been
• 11:56
  working
• 11:57
  on
• 11:57
  for
• 11:57
  a
• 11:57
  while.
• 11:58
  It
• 11:58
  is
• 11:58
  now
• 11:58
  available.
• 11:59
  You
• 11:59
  can
• 11:59
  go
• 12:00
  grab
• 12:00
  it
• 12:00
  in
• 12:00
  the
• 12:00
  show
• 12:01
  notes
• 12:01
  and
• 12:02
  let
• 12:02
  me
• 12:03
  know
• 12:03
  what
• 12:03
  you
• 12:03
  think
• 12:03
  if
• 12:03
  you
• 12:04
  end
• 12:04
  up
• 12:04
  jumping
• 12:04
  in.
• 12:05
  So
• 12:06
  let's
• 12:06
  do
• 12:06
  a
• 12:06
  quick
• 12:06
  recap.
• 12:07
  Three
• 12:07
  silent
• 12:08
  killers
• 12:08
  that
• 12:08
  are
• 12:08
  killing
• 12:09
  your
• 12:09
  business.
• 12:09
  Trash
• 12:10
  in,
• 12:10
  trash
• 12:10
  out.
• 12:11
  Quit
• 12:11
  bringing
• 12:11
  people
• 12:11
  onto
• 12:12
  your
• 12:12
  email
• 12:12
  list
• 12:12
  that
• 12:13
  will
• 12:13
  never
• 12:13
  convert.
• 12:14
  Number
• 12:14
  two,
• 12:15
  set
• 12:15
  it
• 12:15
  and
• 12:15
  forget
• 12:15
  it.
• 12:16
  You're
• 12:16
  literally
• 12:16
  creating
• 12:17
  automations
• 12:17
  and
• 12:18
  never
• 12:18
  returning
• 12:19
  back
• 12:19
  to
• 12:19
  optimize
• 12:20
  and
• 12:20
  fix
• 12:20
  them.
• 12:21
  And
• 12:21
  then
• 12:22
  third,
• 12:22
  you're
• 12:22
  trying
• 12:22
  to
• 12:22
  be
• 12:23
  everything
• 12:23
  to
• 12:23
  everyone.
• 12:24
  This
• 12:25
  is
• 12:25
  something
• 12:25
  to
• 12:25
  remember
• 12:26
  that
• 12:27
  really
• 12:27
  targeted
• 12:28
  specific
• 12:28
  messaging
• 12:29
  is
• 12:29
  what
• 12:29
  works.
• 12:30
  Hit
• 12:30
  the
• 12:30
  bullseye
• 12:31
  and
• 12:31
  then
• 12:31
  the
• 12:31
  rest
• 12:32
  will
• 12:32
  kind
• 12:32
  of
• 12:32
  follow
• 12:32
  around
• 12:33
  the
• 12:33
  outside
• 12:34
  of
• 12:34
  it.
• 12:35
  Remember,
• 12:35
  your
• 12:36
  email
• 12:36
  list
• 12:36
  is
• 12:37
  not
• 12:37
  failing.
• 12:37
  It
• 12:38
  just
• 12:38
  needs
• 12:38
  a
• 12:38
  little
• 12:39
  bit
• 12:39
  of
• 12:39
  intentional
• 12:40
  love.
• 12:40
  Email
• 12:40
  lists
• 12:41
  are
• 12:41
  truly
• 12:42
  the
• 12:43
  number
• 12:43
  one
• 12:43
  place
• 12:43
  that
• 12:44
  you
• 12:44
  can
• 12:45
  curate
• 12:45
  the
• 12:46
  experience
• 12:46
  for
• 12:47
  your
• 12:47
  lead
• 12:48
  outside
• 12:48
  of
• 12:49
  the
• 12:49
  noise
• 12:49
  of
• 12:49
  any
• 12:50
  social
• 12:50
  media,
• 12:51
  outside
• 12:51
  of
• 12:51
  the
• 12:51
  noise
• 12:52
  of
• 12:52
  any
• 12:52
  algorithm,
• 12:53
  which
• 12:53
  is
• 12:53
  important.
• 12:54
  And
• 12:54
  these
• 12:55
  small
• 12:55
  shifts
• 12:56
  make
• 12:56
  the
• 12:56
  difference.
• 12:57
  And
• 12:57
  I'll
• 12:57
  teach
• 12:57
  you
• 12:57
  exactly
• 12:58
  how
• 12:58
  to
• 12:58
  do
• 12:58
  it.
• 12:59
  So
• 12:59
  if
• 12:59
  you
• 13:00
  loved
• 13:00
  this
• 13:00
  episode,
• 13:01
  share
• 13:01
  it
• 13:01
  with
• 13:01
  a
• 13:02
  fellow
• 13:02
  business
• 13:02
  owner
• 13:03
  who
• 13:03
  also
• 13:03
  is
• 13:04
  ready
• 13:04
  to
• 13:04
  ditch
• 13:04
  the
• 13:04
  hustle
• 13:05
  and
• 13:05
  embrace
• 13:06
  a
• 13:06
  calmer,
• 13:07
  more
• 13:08
  predictable
• 13:09
  way
• 13:09
  to
• 13:09
  convert
• 13:10
  your
• 13:10
  sales
• 13:10
  and
• 13:10
  convert
• 13:11
  your
• 13:11
  leads.
• 13:12
  Until
• 13:12
  next
• 13:12
  time,
• 13:13
  I
• 13:13
  am
• 13:14
  rooting
• 13:14
  for
• 13:14
  you.