Latest / Wedding Pros who are ready to grow - with Becca Pountney / Why getting your time back matters - With Colleen Carswell

Transcript

Why getting your time back matters - With Colleen Carswell · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Love
• 0:00
  it,
• 0:00
  but
• 0:00
  you
• 0:00
  still
• 0:00
  do
• 0:01
  it
• 0:01
  because
• 0:01
  it's
• 0:01
  the
• 0:01
  necessity
• 0:02
  of
• 0:02
  owning
• 0:02
  and
• 0:03
  running
• 0:03
  a
• 0:03
  business.
• 0:03
  The
• 0:04
  same
• 0:04
  is
• 0:05
  true
• 0:05
  for
• 0:05
  time.
• 0:06
  And
• 0:06
  a
• 0:06
  lot
• 0:06
  of
• 0:06
  the
• 0:06
  things
• 0:06
  that
• 0:06
  I
• 0:07
  talk
• 0:07
  about
• 0:07
  in
• 0:08
  business
• 0:08
  is
• 0:08
  quantifying
• 0:09
  and
• 0:10
  identifying
• 0:11
  the
• 0:11
  invisible.
• 0:11
  Because
• 0:12
  just
• 0:12
  because
• 0:12
  it's
• 0:12
  invisible,
• 0:13
  just
• 0:13
  because
• 0:13
  we're
• 0:13
  not
• 0:13
  seeing
• 0:14
  it
• 0:14
  on
• 0:14
  a
• 0:14
  spreadsheet,
• 0:14
  we
• 0:14
  don't
• 0:15
  see
• 0:15
  time
• 0:15
  on
• 0:15
  a
• 0:15
  spreadsheet.
• 0:16
  Unless
• 0:16
  we
• 0:16
  actually
• 0:16
  do
• 0:16
  the
• 0:17
  time
• 0:17
  on
• 0:17
  it,
• 0:17
  doesn't
• 0:18
  mean
• 0:18
  it's
• 0:18
  imaginary.
• 0:19
  I'm
• 0:20
  Becca
• 0:20
  Poutney,
• 0:20
  wedding
• 0:21
  business
• 0:21
  marketing
• 0:22
  expert,
• 0:22
  speaker
• 0:22
  and
• 0:23
  blogger,
• 0:23
  and
• 0:23
  you're
• 0:23
  listening
• 0:24
  to
• 0:24
  the
• 0:24
  Wedding
• 0:24
  Pros
• 0:25
  who
• 0:25
  Are
• 0:25
  Ready
• 0:25
  to
• 0:25
  Grow
• 0:26
  podcast.
• 0:27
  I'm
• 0:27
  here
• 0:27
  to
• 0:28
  share
• 0:28
  with
• 0:28
  you
• 0:28
  actionable
• 0:29
  tips,
• 0:29
  strategies
• 0:30
  and
• 0:30
  real
• 0:30
  life
• 0:30
  examples
• 0:31
  to
• 0:31
  help
• 0:32
  you
• 0:32
  take
• 0:32
  your
• 0:32
  wedding
• 0:32
  business
• 0:33
  to
• 0:33
  the
• 0:33
  next
• 0:33
  level.
• 0:34
  If
• 0:34
  you
• 0:34
  are
• 0:35
  an
• 0:35
  ambitious
• 0:35
  wedding
• 0:36
  business
• 0:36
  owner
• 0:36
  that
• 0:37
  wants
• 0:37
  to
• 0:37
  take
• 0:37
  your
• 0:37
  passion
• 0:38
  and
• 0:38
  use
• 0:38
  it
• 0:38
  to
• 0:38
  build
• 0:39
  a
• 0:39
  profitable,
• 0:39
  sustainable
• 0:40
  business
• 0:41
  doing
• 0:41
  what
• 0:41
  you
• 0:41
  love,
• 0:41
  then
• 0:42
  you're
• 0:42
  in
• 0:42
  the
• 0:42
  right
• 0:42
  place.
• 0:43
  Let's
• 0:44
  get
• 0:44
  going
• 0:44
  with
• 0:44
  today's
• 0:45
  episode.
• 0:45
  Today
• 0:45
  I'm
• 0:46
  chatting
• 0:46
  with
• 0:46
  Colleen
• 0:46
  Carswell,
• 0:47
  CEO
• 0:47
  of
• 0:48
  Structured
• 0:48
  to
• 0:48
  Scale.
• 0:49
  Her
• 0:49
  mission
• 0:49
  is
• 0:49
  to
• 0:50
  help
• 0:50
  business
• 0:50
  leaders
• 0:50
  optimize
• 0:51
  their
• 0:51
  systems
• 0:52
  and
• 0:52
  turnover
• 0:53
  proof
• 0:53
  their
• 0:53
  teams.
• 0:54
  With
• 0:54
  over
• 0:54
  17
• 0:55
  years
• 0:55
  experience
• 0:55
  in
• 0:56
  hospitality
• 0:56
  and
• 0:56
  corporate
• 0:57
  sales,
• 0:57
  she
• 0:57
  now
• 0:58
  helps
• 0:58
  transform
• 0:58
  chaotic
• 0:59
  backends
• 1:00
  into
• 1:00
  streamlined
• 1:00
  operations.
• 1:02
  You
• 1:02
  all
• 1:02
  know
• 1:02
  that
• 1:02
  I
• 1:03
  love
• 1:03
  a
• 1:03
  system,
• 1:04
  so
• 1:04
  I
• 1:04
  cannot
• 1:04
  wait
• 1:05
  to
• 1:05
  get
• 1:05
  into
• 1:05
  this.
• 1:05
  Colleen,
• 1:06
  welcome
• 1:06
  to
• 1:06
  the
• 1:07
  podcast.
• 1:07
  Hi.
• 1:08
  Thanks
• 1:08
  so
• 1:08
  much
• 1:08
  for
• 1:08
  having
• 1:09
  me.
• 1:09
  Thank
• 1:10
  you
• 1:10
  so
• 1:10
  much
• 1:10
  for
• 1:11
  coming
• 1:11
  on.
• 1:11
  Now
• 1:12
  we're
• 1:12
  going
• 1:12
  to
• 1:12
  let
• 1:12
  the
• 1:12
  listeners
• 1:13
  into
• 1:13
  a
• 1:13
  secret
• 1:13
  because
• 1:14
  we
• 1:14
  are
• 1:14
  recording
• 1:14
  this
• 1:15
  just
• 1:15
  two
• 1:15
  weeks
• 1:16
  after
• 1:16
  Las
• 1:16
  Vegas
• 1:17
  and
• 1:17
  we
• 1:18
  had
• 1:18
  fun
• 1:18
  in
• 1:18
  Las
• 1:18
  Vegas
• 1:19
  and
• 1:19
  we
• 1:19
  got
• 1:19
  together
• 1:20
  and
• 1:20
  we
• 1:20
  had
• 1:21
  speaker
• 1:21
  drinks
• 1:21
  that
• 1:21
  we
• 1:21
  hosted
• 1:22
  together
• 1:22
  and
• 1:23
  we
• 1:23
  went
• 1:23
  out
• 1:23
  for
• 1:23
  dinner
• 1:24
  together.
• 1:24
  And
• 1:25
  so
• 1:25
  it's
• 1:25
  so
• 1:25
  nice
• 1:26
  to
• 1:26
  now
• 1:26
  have
• 1:26
  you
• 1:26
  in
• 1:27
  this
• 1:27
  more
• 1:27
  formalized
• 1:28
  environment.
• 1:29
  But
• 1:29
  we
• 1:29
  had
• 1:29
  fun
• 1:29
  in
• 1:29
  Las
• 1:30
  Vegas.
• 1:30
  So
• 1:30
  let
• 1:30
  the
• 1:30
  listeners,
• 1:31
  because
• 1:31
  there'll
• 1:31
  be
• 1:31
  a
• 1:31
  lot
• 1:31
  of
• 1:31
  people
• 1:31
  listening
• 1:32
  who've
• 1:32
  never
• 1:32
  been
• 1:33
  to
• 1:33
  Wedding
• 1:33
  NBA,
• 1:34
  just
• 1:34
  give
• 1:34
  them
• 1:34
  a
• 1:34
  glimpse
• 1:35
  of
• 1:35
  what
• 1:35
  that
• 1:35
  week's
• 1:36
  like.
• 1:36
  Yeah,
• 1:37
  that's
• 1:37
  a,
• 1:37
  that's
• 1:38
  a
• 1:38
  wild
• 1:38
  week.
• 1:38
  It's
• 1:39
  wild
• 1:39
  in
• 1:39
  all
• 1:39
  the
• 1:39
  most
• 1:40
  beautiful
• 1:40
  ways.
• 1:40
  But
• 1:40
  it
• 1:40
  is,
• 1:41
  it's
• 1:41
  crazy.
• 1:41
  And
• 1:41
  it
• 1:41
  depends
• 1:42
  on
• 1:42
  how
• 1:42
  you're
• 1:42
  coming
• 1:42
  to
• 1:43
  Wedding
• 1:43
  NBA.
• 1:43
  If
• 1:43
  you're
• 1:43
  like
• 1:44
  us
• 1:44
  and
• 1:44
  you
• 1:45
  come
• 1:45
  as
• 1:45
  speakers
• 1:45
  or
• 1:45
  if
• 1:45
  you
• 1:46
  come
• 1:46
  as
• 1:46
  exhibitors,
• 1:47
  I
• 1:47
  was
• 1:47
  an
• 1:47
  exhibitor
• 1:47
  and
• 1:48
  a
• 1:48
  speaker
• 1:48
  or
• 1:48
  if
• 1:49
  you're
• 1:49
  coming
• 1:49
  as
• 1:49
  an
• 1:49
  attendee.
• 1:50
  So.
• 1:50
  But
• 1:50
  the
• 1:51
  energy
• 1:51
  is
• 1:51
  always
• 1:51
  really
• 1:51
  high.
• 1:52
  And
• 1:52
  my
• 1:52
  favorite
• 1:53
  thing
• 1:53
  about
• 1:53
  Wedding
• 1:53
  MBA
• 1:54
  is
• 1:54
  actually
• 1:54
  the
• 1:54
  connections.
• 1:55
  Like
• 1:55
  the
• 1:55
  education
• 1:55
  is
• 1:56
  fantastic,
• 1:56
  but
• 1:57
  I
• 1:57
  just
• 1:57
  make
• 1:57
  the
• 1:57
  best
• 1:57
  connections
• 1:58
  there.
• 1:58
  And
• 1:58
  that
• 1:59
  is
• 1:59
  what
• 1:59
  I
• 1:59
  hear
• 1:59
  from
• 2:00
  a
• 2:00
  lot
• 2:00
  of
• 2:00
  people
• 2:00
  is
• 2:00
  the
• 2:00
  Networking
• 2:01
  and
• 2:01
  the
• 2:01
  people
• 2:01
  that
• 2:02
  they've
• 2:02
  met
• 2:03
  and
• 2:03
  the
• 2:03
  ideas
• 2:03
  that
• 2:04
  they
• 2:04
  got
• 2:04
  just
• 2:04
  from
• 2:04
  those
• 2:04
  connections.
• 2:05
  So,
• 2:05
  yeah,
• 2:05
  it's
• 2:05
  a,
• 2:06
  it's
• 2:06
  a
• 2:06
  fun
• 2:06
  week.
• 2:07
  Yeah,
• 2:07
  absolutely
• 2:08
  is.
• 2:08
  And
• 2:08
  I
• 2:08
  think
• 2:08
  you
• 2:09
  have
• 2:09
  to
• 2:09
  have
• 2:09
  experienced
• 2:10
  it
• 2:10
  to
• 2:11
  understand
• 2:11
  it.
• 2:11
  I
• 2:12
  try
• 2:12
  and
• 2:12
  explain
• 2:12
  it
• 2:13
  all
• 2:13
  of
• 2:13
  the
• 2:13
  times.
• 2:13
  People
• 2:14
  on
• 2:14
  the
• 2:14
  podcast
• 2:15
  and
• 2:15
  in
• 2:15
  real
• 2:15
  life,
• 2:16
  you
• 2:16
  just
• 2:16
  have
• 2:17
  to
• 2:17
  be
• 2:17
  there
• 2:17
  to
• 2:17
  feel
• 2:18
  it,
• 2:18
  both
• 2:18
  as
• 2:18
  a
• 2:19
  speaker,
• 2:19
  as
• 2:19
  an
• 2:19
  attendant
• 2:20
  and
• 2:20
  as
• 2:20
  an
• 2:20
  attendee.
• 2:21
  Because
• 2:21
  you're
• 2:22
  right,
• 2:22
  it's
• 2:22
  the
• 2:22
  people
• 2:22
  you
• 2:22
  meet
• 2:22
  in
• 2:23
  the
• 2:23
  room,
• 2:23
  but
• 2:23
  it's
• 2:23
  also
• 2:24
  the
• 2:24
  inspiration
• 2:25
  you
• 2:25
  get
• 2:25
  from
• 2:25
  just
• 2:26
  being
• 2:26
  amongst
• 2:27
  such
• 2:27
  high
• 2:28
  energy
• 2:28
  people
• 2:28
  and
• 2:28
  such
• 2:29
  a
• 2:29
  high
• 2:29
  energy
• 2:29
  event
• 2:30
  for
• 2:30
  a
• 2:30
  few
• 2:30
  days.
• 2:31
  Yeah,
• 2:31
  absolutely.
• 2:33
  It's
• 2:33
  so
• 2:33
  fun.
• 2:34
  So
• 2:34
  if
• 2:34
  you're
• 2:34
  listening
• 2:34
  to
• 2:34
  this
• 2:34
  and
• 2:35
  you've
• 2:35
  never
• 2:35
  been,
• 2:36
  get
• 2:36
  it
• 2:36
  on
• 2:36
  your
• 2:36
  bucket
• 2:37
  list
• 2:37
  for
• 2:37
  20,
• 2:37
  26.
• 2:38
  And
• 2:38
  if
• 2:38
  you
• 2:38
  can't
• 2:38
  get
• 2:38
  to
• 2:38
  Las
• 2:39
  Vegas,
• 2:39
  get
• 2:39
  to
• 2:40
  a
• 2:40
  live
• 2:40
  event,
• 2:40
  come
• 2:40
  to
• 2:41
  my
• 2:41
  event
• 2:41
  in
• 2:41
  London.
• 2:41
  But
• 2:42
  being
• 2:42
  in
• 2:42
  the
• 2:42
  room
• 2:42
  with
• 2:42
  people
• 2:43
  and
• 2:43
  being
• 2:44
  amongst
• 2:45
  the
• 2:45
  best
• 2:45
  in
• 2:45
  the
• 2:45
  industry,
• 2:46
  there's
• 2:46
  nothing
• 2:46
  quite
• 2:47
  like
• 2:47
  it.
• 2:47
  So
• 2:48
  anyway,
• 2:48
  enough
• 2:48
  about
• 2:49
  Las
• 2:49
  Vegas.
• 2:50
  Let's
• 2:50
  talk
• 2:50
  about
• 2:51
  all
• 2:51
  about
• 2:51
  you.
• 2:52
  Because
• 2:52
  I
• 2:52
  always
• 2:52
  like
• 2:52
  to
• 2:53
  get
• 2:53
  my
• 2:53
  guests
• 2:53
  to
• 2:53
  go
• 2:53
  a
• 2:54
  little
• 2:54
  bit
• 2:54
  back
• 2:54
  in
• 2:54
  their
• 2:55
  journeys
• 2:55
  so
• 2:56
  that
• 2:56
  my
• 2:56
  listeners
• 2:56
  understand
• 2:57
  why
• 2:57
  they
• 2:57
  should
• 2:57
  pay
• 2:58
  attention
• 2:58
  to
• 2:58
  what
• 2:58
  you
• 2:59
  have
• 2:59
  to
• 2:59
  share
• 2:59
  with
• 2:59
  them.
• 3:00
  So
• 3:00
  I
• 3:00
  mentioned
• 3:00
  in
• 3:00
  the
• 3:01
  intro
• 3:01
  you've
• 3:01
  got
• 3:01
  a
• 3:01
  lot
• 3:02
  of
• 3:02
  experience
• 3:02
  in
• 3:02
  hospitality.
• 3:03
  Give
• 3:04
  us
• 3:04
  a
• 3:04
  bit
• 3:04
  more
• 3:04
  information.
• 3:04
  Where
• 3:05
  did
• 3:05
  your
• 3:05
  career
• 3:06
  start?
• 3:06
  Did
• 3:06
  you
• 3:06
  start
• 3:07
  out
• 3:07
  in
• 3:07
  hospitality
• 3:08
  and
• 3:08
  what
• 3:08
  did
• 3:08
  that
• 3:08
  look
• 3:08
  like?
• 3:09
  Yeah,
• 3:09
  funny
• 3:10
  enough,
• 3:10
  I
• 3:10
  did
• 3:11
  not
• 3:11
  start
• 3:11
  in
• 3:11
  hospitality.
• 3:12
  I
• 3:12
  had
• 3:12
  a
• 3:12
  very
• 3:12
  short
• 3:13
  stint
• 3:13
  in
• 3:14
  law.
• 3:15
  I
• 3:15
  was
• 3:15
  a
• 3:15
  legal
• 3:16
  assistant
• 3:16
  for
• 3:17
  a
• 3:17
  bankruptcy
• 3:17
  law
• 3:17
  firm
• 3:18
  and
• 3:18
  that
• 3:18
  was
• 3:19
  just
• 3:19
  not
• 3:19
  the
• 3:19
  right
• 3:19
  fit
• 3:20
  for
• 3:20
  me.
• 3:20
  So
• 3:21
  after
• 3:21
  college,
• 3:22
  or
• 3:22
  actually
• 3:22
  during
• 3:23
  college,
• 3:23
  I
• 3:23
  started
• 3:24
  working
• 3:24
  on
• 3:24
  cruise
• 3:25
  ships
• 3:25
  and
• 3:25
  I
• 3:25
  started
• 3:26
  as
• 3:26
  a
• 3:26
  wedding
• 3:27
  coordinator
• 3:27
  on
• 3:27
  board
• 3:28
  Royal
• 3:28
  Caribbean
• 3:28
  cruise
• 3:29
  ships.
• 3:29
  So
• 3:29
  somebody
• 3:30
  else
• 3:30
  planned
• 3:30
  it
• 3:30
  shoreside
• 3:31
  and
• 3:31
  then
• 3:31
  people
• 3:31
  would
• 3:32
  come
• 3:32
  on
• 3:32
  the
• 3:32
  ship
• 3:32
  and
• 3:32
  I
• 3:33
  would
• 3:33
  execute
• 3:33
  the
• 3:33
  wedding.
• 3:34
  And
• 3:34
  then
• 3:34
  I
• 3:34
  was
• 3:34
  also
• 3:35
  during
• 3:35
  that
• 3:35
  role
• 3:36
  what
• 3:37
  I
• 3:37
  now
• 3:37
  call
• 3:37
  the
• 3:37
  Hype
• 3:38
  Girl
• 3:38
  because
• 3:38
  it's
• 3:38
  way
• 3:39
  easier
• 3:39
  to
• 3:39
  say
• 3:39
  than
• 3:40
  what
• 3:40
  my
• 3:40
  title
• 3:41
  was
• 3:41
  actually
• 3:41
  crew
• 3:42
  staff,
• 3:42
  which
• 3:42
  tells
• 3:43
  you
• 3:43
  literally
• 3:43
  nothing
• 3:44
  about
• 3:44
  what
• 3:44
  it
• 3:44
  is
• 3:44
  I
• 3:45
  did.
• 3:45
  So
• 3:45
  I
• 3:45
  just
• 3:45
  say
• 3:45
  I
• 3:46
  was
• 3:46
  the
• 3:46
  Hype
• 3:46
  Girl.
• 3:46
  So
• 3:46
  I
• 3:46
  got
• 3:47
  party
• 3:47
  started
• 3:48
  for
• 3:48
  like
• 3:48
  70s
• 3:49
  night
• 3:49
  and
• 3:49
  theme
• 3:50
  nights
• 3:50
  and
• 3:50
  I
• 3:51
  danced
• 3:51
  in
• 3:51
  parades
• 3:52
  as
• 3:52
  giant
• 3:52
  margaritas
• 3:53
  and
• 3:53
  I
• 3:54
  MC
• 3:54
  karaoke
• 3:55
  and
• 3:55
  bingo.
• 3:55
  So
• 3:56
  like
• 3:56
  all
• 3:56
  the
• 3:56
  fun
• 3:56
  stuff
• 3:57
  that
• 3:57
  you
• 3:57
  do
• 3:57
  on
• 3:57
  the
• 3:57
  ship,
• 3:57
  I
• 3:58
  was
• 3:58
  the
• 3:58
  face.
• 3:58
  I
• 3:58
  was,
• 3:59
  I
• 3:59
  reported
• 3:59
  directly
• 4:00
  to
• 4:00
  the
• 4:00
  cruise
• 4:00
  director
• 4:00
  who
• 4:01
  is
• 4:01
  like
• 4:01
  the
• 4:01
  celebrity
• 4:02
  on
• 4:02
  the
• 4:02
  ship.
• 4:03
  So
• 4:03
  that's
• 4:03
  how
• 4:04
  I
• 4:04
  got
• 4:04
  my
• 4:04
  start.
• 4:04
  And
• 4:05
  then
• 4:05
  I
• 4:05
  did
• 4:05
  that
• 4:06
  for
• 4:06
  two
• 4:06
  contracts,
• 4:07
  eventually
• 4:08
  moved
• 4:08
  into
• 4:08
  head
• 4:08
  office
• 4:09
  in
• 4:09
  Miami.
• 4:09
  For
• 4:09
  Royal
• 4:10
  Caribbean.
• 4:10
  Then
• 4:11
  I
• 4:11
  went
• 4:11
  into
• 4:12
  luxury
• 4:12
  resorts
• 4:13
  and
• 4:13
  hotels
• 4:13
  and
• 4:14
  country
• 4:14
  clubs
• 4:14
  and
• 4:15
  conference
• 4:15
  centers
• 4:16
  and
• 4:16
  pretty
• 4:16
  much
• 4:17
  every
• 4:17
  sector
• 4:17
  of
• 4:17
  the
• 4:18
  hospitality
• 4:18
  industry
• 4:18
  I've
• 4:19
  been
• 4:19
  in.
• 4:19
  And
• 4:20
  it's
• 4:20
  typically
• 4:20
  been
• 4:21
  in
• 4:21
  the
• 4:21
  wedding
• 4:21
  and
• 4:21
  event
• 4:22
  capacity.
• 4:23
  So
• 4:23
  in
• 4:23
  some
• 4:24
  kind
• 4:24
  of
• 4:24
  catering
• 4:24
  sales
• 4:25
  role
• 4:25
  or
• 4:25
  some
• 4:26
  kind
• 4:26
  of
• 4:26
  sales
• 4:26
  director
• 4:27
  role,
• 4:27
  but
• 4:27
  for
• 4:28
  the
• 4:28
  events
• 4:28
  department.
• 4:29
  Then
• 4:30
  in
• 4:30
  2013,
• 4:31
  I
• 4:31
  had
• 4:32
  my
• 4:32
  first
• 4:32
  kid.
• 4:33
  I
• 4:34
  now
• 4:34
  have
• 4:34
  four
• 4:34
  children.
• 4:35
  And
• 4:35
  when
• 4:35
  I
• 4:35
  had
• 4:35
  him,
• 4:36
  he
• 4:36
  had
• 4:36
  some
• 4:36
  medical
• 4:37
  complications.
• 4:37
  He's
• 4:38
  all
• 4:38
  fine
• 4:38
  now,
• 4:38
  but
• 4:38
  during
• 4:39
  that
• 4:39
  time
• 4:39
  I
• 4:39
  was
• 4:39
  working
• 4:40
  in
• 4:40
  hotels
• 4:40
  and
• 4:40
  I
• 4:40
  realized
• 4:41
  I
• 4:41
  wasn't
• 4:41
  gonna
• 4:41
  be
• 4:42
  able
• 4:42
  to
• 4:42
  go
• 4:42
  back
• 4:42
  because
• 4:42
  I
• 4:42
  needed
• 4:43
  to
• 4:43
  care
• 4:43
  for
• 4:43
  him.
• 4:43
  And
• 4:43
  I
• 4:44
  thought,
• 4:44
  well,
• 4:44
  this
• 4:44
  is
• 4:44
  an
• 4:45
  excellent
• 4:45
  time
• 4:46
  to
• 4:46
  start
• 4:46
  my
• 4:46
  own
• 4:47
  business
• 4:47
  on
• 4:48
  of
• 4:48
  being
• 4:48
  a
• 4:48
  new
• 4:48
  mom
• 4:48
  to
• 4:49
  a
• 4:49
  kid
• 4:49
  who
• 4:49
  has
• 4:49
  medical
• 4:49
  needs.
• 4:50
  So
• 4:50
  I
• 4:50
  started
• 4:51
  a
• 4:51
  wedding
• 4:51
  planning
• 4:51
  business
• 4:52
  and
• 4:52
  I
• 4:52
  anticipated
• 4:53
  that
• 4:53
  that
• 4:53
  was
• 4:53
  just
• 4:53
  going
• 4:53
  to
• 4:53
  be
• 4:53
  a,
• 4:54
  like
• 4:54
  a,
• 4:54
  an
• 4:55
  easy
• 4:56
  low
• 4:56
  key,
• 4:56
  not
• 4:57
  a
• 4:57
  lot
• 4:57
  of
• 4:57
  events,
• 4:58
  but
• 4:58
  just
• 4:58
  something
• 4:58
  to
• 4:58
  get
• 4:58
  me
• 4:59
  through,
• 4:59
  keep
• 4:59
  my
• 4:59
  mind
• 5:00
  busy
• 5:00
  off
• 5:00
  of
• 5:01
  what
• 5:01
  was
• 5:01
  going
• 5:01
  on.
• 5:01
  And
• 5:02
  it
• 5:02
  ended
• 5:02
  up
• 5:02
  that
• 5:02
  I
• 5:03
  was
• 5:03
  serving
• 5:03
  a
• 5:03
  very
• 5:03
  specific
• 5:04
  niche
• 5:04
  in
• 5:04
  the
• 5:04
  wedding
• 5:04
  market
• 5:05
  that
• 5:05
  wasn't,
• 5:06
  was
• 5:06
  very
• 5:06
  underserved.
• 5:07
  So
• 5:08
  we
• 5:08
  scaled
• 5:08
  quickly
• 5:09
  to
• 5:09
  serve.
• 5:10
  We
• 5:10
  were
• 5:10
  in
• 5:11
  Austin
• 5:11
  at
• 5:11
  the
• 5:11
  time
• 5:11
  and
• 5:12
  then
• 5:12
  scaled
• 5:12
  to
• 5:12
  serve
• 5:12
  Houston
• 5:13
  and
• 5:13
  Dallas,
• 5:13
  Texas
• 5:14
  as
• 5:14
  well.
• 5:14
  So
• 5:14
  we
• 5:14
  have
• 5:14
  multi
• 5:15
  locations.
• 5:16
  And
• 5:16
  then
• 5:16
  fast
• 5:16
  forward
• 5:17
  to
• 5:17
  now.
• 5:18
  I
• 5:18
  own
• 5:18
  Structure
• 5:18
  to
• 5:19
  scale,
• 5:19
  which
• 5:19
  is
• 5:19
  an
• 5:19
  operations
• 5:20
  agency.
• 5:20
  And
• 5:21
  a
• 5:21
  lot
• 5:21
  of
• 5:21
  our
• 5:21
  clients,
• 5:22
  not
• 5:22
  all
• 5:22
  of
• 5:22
  them,
• 5:22
  but
• 5:23
  a
• 5:23
  lot
• 5:23
  of
• 5:23
  our
• 5:23
  clients
• 5:23
  are
• 5:24
  wedding
• 5:24
  professionals.
• 5:25
  So
• 5:25
  that's
• 5:25
  kind
• 5:26
  of
• 5:26
  how
• 5:26
  I
• 5:26
  got
• 5:26
  here.
• 5:27
  And
• 5:27
  I've
• 5:27
  been
• 5:27
  doing
• 5:27
  this
• 5:28
  journey
• 5:28
  now
• 5:28
  for
• 5:28
  17,
• 5:29
  18
• 5:29
  years
• 5:29
  and
• 5:29
  I
• 5:30
  absolutely
• 5:30
  love
• 5:30
  it.
• 5:31
  So
• 5:31
  fun.
• 5:31
  I
• 5:31
  just
• 5:32
  need
• 5:32
  to
• 5:32
  go
• 5:32
  back
• 5:32
  and
• 5:32
  talk
• 5:32
  about
• 5:33
  the
• 5:33
  cruise
• 5:33
  ship
• 5:33
  because
• 5:34
  I
• 5:34
  love
• 5:35
  stuff
• 5:35
  like
• 5:35
  this.
• 5:35
  I'm
• 5:36
  an
• 5:36
  entertainment
• 5:36
  girl
• 5:37
  myself.
• 5:37
  I
• 5:37
  love
• 5:37
  all
• 5:38
  of
• 5:38
  that.
• 5:39
  Like
• 5:39
  what
• 5:39
  was
• 5:39
  life
• 5:40
  like
• 5:40
  on
• 5:40
  a
• 5:40
  cruise
• 5:41
  ship?
• 5:41
  And
• 5:41
  do
• 5:42
  a
• 5:42
  lot
• 5:42
  of
• 5:42
  weddings
• 5:42
  happen
• 5:43
  on
• 5:43
  cruise
• 5:43
  ships?
• 5:43
  Because
• 5:44
  that's,
• 5:45
  that's
• 5:45
  not
• 5:45
  really
• 5:45
  a
• 5:45
  thing
• 5:46
  so
• 5:46
  much
• 5:46
  over
• 5:47
  here
• 5:47
  in
• 5:47
  Europe,
• 5:47
  but
• 5:47
  over
• 5:48
  there,
• 5:48
  Royal
• 5:48
  Caribbean.
• 5:49
  Do
• 5:49
  a
• 5:49
  lot
• 5:49
  of
• 5:49
  people
• 5:49
  get
• 5:50
  married
• 5:50
  on
• 5:50
  ships?
• 5:50
  Yeah,
• 5:51
  at
• 5:51
  least
• 5:51
  they
• 5:51
  did.
• 5:52
  I
• 5:52
  don't
• 5:52
  know
• 5:52
  now,
• 5:53
  but
• 5:53
  when
• 5:54
  I
• 5:54
  was
• 5:54
  on
• 5:54
  ships,
• 5:54
  we
• 5:55
  had
• 5:55
  several
• 5:55
  weddings.
• 5:55
  So
• 5:56
  we
• 5:56
  would
• 5:57
  have
• 5:57
  weddings
• 5:57
  typically
• 5:57
  on
• 5:58
  turnover
• 5:58
  day.
• 5:58
  So
• 5:59
  when
• 5:59
  we
• 5:59
  were
• 5:59
  at
• 5:59
  Portside,
• 6:00
  I
• 6:01
  sailed
• 6:01
  out
• 6:01
  of
• 6:01
  San
• 6:01
  Juan
• 6:02
  and
• 6:02
  I
• 6:02
  sailed
• 6:02
  out
• 6:02
  of
• 6:02
  Port
• 6:03
  Canaveral,
• 6:04
  Florida.
• 6:04
  And
• 6:04
  so
• 6:04
  on
• 6:05
  those
• 6:05
  days,
• 6:06
  like
• 6:06
  the
• 6:06
  couple
• 6:07
  would
• 6:07
  join
• 6:07
  the
• 6:07
  ship,
• 6:07
  the
• 6:08
  family
• 6:08
  would
• 6:08
  join
• 6:08
  with
• 6:09
  them,
• 6:09
  they
• 6:09
  would
• 6:09
  do
• 6:10
  their
• 6:10
  thing
• 6:10
  and
• 6:10
  then
• 6:11
  most
• 6:11
  of
• 6:11
  the
• 6:11
  time
• 6:12
  the
• 6:12
  family
• 6:12
  would
• 6:12
  leave.
• 6:13
  Maybe
• 6:13
  a
• 6:13
  few
• 6:13
  people
• 6:13
  would
• 6:14
  stay
• 6:14
  on,
• 6:14
  but
• 6:14
  the
• 6:14
  couple
• 6:14
  would
• 6:15
  stay
• 6:15
  on
• 6:15
  and
• 6:15
  cruise
• 6:15
  with
• 6:15
  us.
• 6:16
  So
• 6:16
  yeah,
• 6:17
  we
• 6:17
  had
• 6:17
  lots
• 6:17
  of,
• 6:17
  we
• 6:18
  had
• 6:18
  lots
• 6:18
  of
• 6:18
  weddings
• 6:19
  on
• 6:19
  the
• 6:19
  Ships.
• 6:19
  And
• 6:19
  it
• 6:19
  was,
• 6:20
  it
• 6:20
  was
• 6:20
  a
• 6:21
  good
• 6:21
  time.
• 6:21
  Yeah,
• 6:21
  I
• 6:22
  can
• 6:22
  imagine
• 6:22
  it
• 6:22
  was
• 6:22
  a
• 6:23
  whole
• 6:23
  lot
• 6:23
  of
• 6:23
  fun.
• 6:24
  And
• 6:24
  maybe
• 6:24
  we
• 6:24
  do
• 6:25
  have
• 6:25
  a
• 6:25
  lot
• 6:25
  of
• 6:25
  cruise
• 6:25
  ship
• 6:26
  weddings.
• 6:26
  If
• 6:26
  you're
• 6:26
  listening
• 6:26
  to
• 6:27
  this
• 6:27
  and
• 6:27
  you're
• 6:27
  based
• 6:27
  in
• 6:28
  Europe
• 6:28
  and
• 6:28
  you
• 6:28
  know
• 6:28
  something
• 6:29
  about
• 6:29
  this
• 6:29
  secret
• 6:29
  cruise
• 6:30
  ship
• 6:30
  wedding
• 6:30
  industry
• 6:31
  that
• 6:31
  I
• 6:31
  don't
• 6:31
  know
• 6:31
  about,
• 6:32
  reach
• 6:32
  out
• 6:32
  to
• 6:32
  me,
• 6:32
  let
• 6:32
  me
• 6:33
  know
• 6:33
  because
• 6:33
  that
• 6:33
  sounds
• 6:34
  like
• 6:34
  a
• 6:34
  lot
• 6:34
  of
• 6:34
  fun.
• 6:34
  But
• 6:34
  I
• 6:35
  imagine
• 6:35
  you
• 6:35
  learn
• 6:36
  a
• 6:36
  lot
• 6:36
  in
• 6:36
  a
• 6:36
  short
• 6:36
  period
• 6:37
  of
• 6:37
  time
• 6:37
  as
• 6:37
  well.
• 6:38
  Being
• 6:38
  in
• 6:38
  that
• 6:38
  kind
• 6:39
  of
• 6:39
  very
• 6:40
  small,
• 6:41
  tight
• 6:41
  space
• 6:42
  environment.
• 6:43
  Is
• 6:43
  there
• 6:43
  anything
• 6:43
  that
• 6:44
  you
• 6:44
  can
• 6:44
  say?
• 6:44
  Yeah,
• 6:44
  I
• 6:45
  definitely
• 6:45
  learned
• 6:45
  this
• 6:46
  from
• 6:46
  that
• 6:46
  time.
• 6:46
  Oh
• 6:47
  yeah,
• 6:47
  I
• 6:47
  think
• 6:48
  I
• 6:48
  learned
• 6:48
  pretty
• 6:48
  much
• 6:48
  everything
• 6:49
  I
• 6:49
  know.
• 6:49
  And
• 6:49
  I
• 6:50
  do
• 6:50
  what
• 6:50
  I
• 6:50
  do
• 6:51
  now
• 6:51
  because
• 6:51
  of
• 6:51
  cruise
• 6:51
  ships
• 6:52
  for
• 6:52
  many
• 6:52
  different
• 6:52
  reasons.
• 6:53
  But
• 6:53
  you
• 6:54
  work
• 6:55
  15
• 6:56
  plus
• 6:57
  hours
• 6:57
  a
• 6:57
  day
• 6:57
  easy
• 6:58
  like
• 6:58
  it
• 6:59
  is.
• 6:59
  You
• 6:59
  are
• 6:59
  on
• 7:00
  all
• 7:00
  the
• 7:00
  time.
• 7:01
  And
• 7:01
  if
• 7:01
  you're
• 7:01
  not
• 7:01
  on
• 7:02
  and
• 7:02
  you
• 7:02
  think
• 7:02
  you're
• 7:02
  off
• 7:03
  but
• 7:03
  they
• 7:03
  need
• 7:03
  you
• 7:03
  to
• 7:03
  be
• 7:03
  on,
• 7:04
  they
• 7:04
  can
• 7:04
  just
• 7:04
  walk
• 7:05
  right
• 7:05
  down
• 7:05
  to
• 7:05
  your
• 7:05
  crew
• 7:05
  cabin
• 7:06
  and
• 7:06
  knock
• 7:06
  on
• 7:06
  the
• 7:06
  door
• 7:06
  and
• 7:07
  have
• 7:07
  you
• 7:07
  come
• 7:07
  to
• 7:07
  work.
• 7:08
  But
• 7:08
  what
• 7:08
  I
• 7:09
  really
• 7:09
  loved
• 7:09
  about
• 7:09
  it
• 7:10
  was
• 7:11
  it
• 7:11
  never
• 7:11
  like,
• 7:12
  yeah,
• 7:12
  it
• 7:12
  felt
• 7:12
  like
• 7:12
  work,
• 7:13
  but
• 7:13
  they
• 7:13
  also
• 7:14
  make
• 7:14
  it
• 7:14
  such
• 7:14
  an
• 7:14
  immersive
• 7:15
  environment
• 7:15
  in
• 7:16
  terms
• 7:16
  of
• 7:17
  like
• 7:17
  their,
• 7:17
  their
• 7:17
  team
• 7:18
  training
• 7:18
  and
• 7:18
  their
• 7:19
  team
• 7:19
  culture
• 7:19
  and
• 7:19
  their
• 7:20
  experiences.
• 7:21
  And
• 7:21
  like,
• 7:21
  for
• 7:21
  me,
• 7:22
  and
• 7:22
  I
• 7:22
  can't
• 7:22
  speak
• 7:22
  for
• 7:23
  everybody
• 7:23
  who's
• 7:23
  worked
• 7:23
  on
• 7:23
  ships,
• 7:24
  but
• 7:24
  for
• 7:24
  me
• 7:24
  personally,
• 7:25
  it
• 7:25
  was
• 7:25
  such,
• 7:26
  it
• 7:26
  was
• 7:26
  such
• 7:26
  an
• 7:26
  amazing
• 7:27
  time.
• 7:27
  Like,
• 7:27
  I
• 7:27
  had
• 7:28
  so
• 7:28
  much
• 7:28
  time
• 7:28
  fun
• 7:28
  working
• 7:29
  and
• 7:29
  I
• 7:29
  had
• 7:29
  so
• 7:30
  much
• 7:30
  fun
• 7:30
  not
• 7:30
  working
• 7:31
  when
• 7:31
  those
• 7:31
  hours
• 7:31
  did
• 7:32
  happen.
• 7:32
  So,
• 7:32
  yeah,
• 7:33
  I
• 7:33
  learned,
• 7:33
  I
• 7:34
  think
• 7:34
  if
• 7:34
  you're
• 7:34
  gonna,
• 7:35
  if
• 7:35
  you're
• 7:35
  interested
• 7:35
  at
• 7:35
  all
• 7:35
  in
• 7:36
  the
• 7:36
  hospitality
• 7:36
  industry,
• 7:37
  the
• 7:38
  cruise
• 7:38
  ship
• 7:38
  world
• 7:39
  is
• 7:39
  definitely
• 7:39
  the
• 7:39
  place
• 7:39
  to
• 7:40
  start
• 7:40
  because
• 7:40
  you
• 7:41
  learn
• 7:41
  from
• 7:41
  all
• 7:41
  different
• 7:42
  people,
• 7:42
  you
• 7:43
  work
• 7:43
  a
• 7:44
  lot,
• 7:44
  and
• 7:44
  you
• 7:44
  also
• 7:44
  get
• 7:45
  to
• 7:45
  work
• 7:45
  with
• 7:46
  people
• 7:46
  who
• 7:46
  have
• 7:46
  different
• 7:46
  backgrounds
• 7:47
  and
• 7:47
  different
• 7:47
  cultures.
• 7:48
  And
• 7:48
  I
• 7:49
  think
• 7:49
  that's
• 7:49
  one
• 7:49
  of
• 7:49
  the
• 7:49
  most
• 7:49
  beautiful
• 7:50
  things
• 7:50
  about
• 7:50
  it.
• 7:50
  Honestly,
• 7:51
  if
• 7:51
  I
• 7:51
  could
• 7:51
  go
• 7:51
  back,
• 7:52
  I
• 7:52
  would.
• 7:53
  And
• 7:53
  anytime
• 7:54
  I
• 7:54
  run
• 7:54
  into
• 7:54
  somebody
• 7:55
  who's
• 7:55
  kind
• 7:55
  of
• 7:55
  like
• 7:55
  in
• 7:55
  that
• 7:55
  season
• 7:56
  of
• 7:56
  life,
• 7:56
  I
• 7:56
  always
• 7:56
  kind
• 7:57
  of
• 7:57
  nudge
• 7:57
  them
• 7:57
  like,
• 7:57
  hey,
• 7:58
  do
• 7:58
  you
• 7:58
  want
• 7:58
  to
• 7:58
  maybe
• 7:59
  Cruise
• 7:59
  ships
• 7:59
  are
• 7:59
  for
• 7:59
  you.
• 8:00
  So
• 8:01
  fun.
• 8:01
  I
• 8:01
  feel
• 8:02
  like
• 8:02
  there's
• 8:02
  this
• 8:02
  retirement
• 8:03
  plan
• 8:03
  going
• 8:04
  through
• 8:04
  my
• 8:04
  head
• 8:04
  where
• 8:04
  I
• 8:04
  need
• 8:04
  to
• 8:05
  go
• 8:05
  get
• 8:05
  a
• 8:05
  job
• 8:05
  on
• 8:05
  a
• 8:05
  Disney
• 8:06
  cruise
• 8:06
  ship.
• 8:07
  When
• 8:07
  I,
• 8:07
  like
• 8:07
  when
• 8:07
  my
• 8:08
  kids
• 8:08
  get.
• 8:08
  Married,
• 8:09
  I
• 8:09
  just
• 8:09
  want
• 8:09
  to
• 8:10
  go
• 8:10
  travel
• 8:10
  the
• 8:11
  world
• 8:11
  for
• 8:11
  a
• 8:11
  little
• 8:11
  bit
• 8:11
  and
• 8:11
  go
• 8:12
  serve
• 8:12
  a
• 8:13
  bar
• 8:13
  or
• 8:13
  something
• 8:13
  on
• 8:14
  a
• 8:14
  Disney
• 8:14
  cruise
• 8:14
  ship.
• 8:14
  Right.
• 8:15
  Let's
• 8:15
  get
• 8:15
  back
• 8:15
  to
• 8:15
  where
• 8:16
  we
• 8:16
  need
• 8:16
  to
• 8:16
  be
• 8:16
  with
• 8:16
  the
• 8:16
  systems.
• 8:17
  So
• 8:17
  you
• 8:18
  talked
• 8:18
  about
• 8:18
  becoming
• 8:18
  a
• 8:18
  wedding
• 8:19
  planner,
• 8:19
  setting
• 8:19
  up
• 8:19
  that
• 8:20
  business
• 8:20
  alongside
• 8:20
  your
• 8:21
  family.
• 8:22
  It
• 8:22
  feels
• 8:22
  like
• 8:22
  quite
• 8:22
  a
• 8:23
  leap
• 8:23
  to
• 8:23
  me,
• 8:23
  to
• 8:23
  go
• 8:24
  from
• 8:24
  I
• 8:24
  was
• 8:24
  a
• 8:25
  wedding
• 8:25
  planner
• 8:25
  and
• 8:25
  now
• 8:26
  I
• 8:26
  set
• 8:26
  up
• 8:26
  my
• 8:26
  business
• 8:26
  in
• 8:27
  systems,
• 8:27
  there
• 8:27
  must
• 8:28
  be
• 8:28
  some
• 8:29
  kind
• 8:29
  of
• 8:29
  thing
• 8:30
  that
• 8:30
  made
• 8:30
  you
• 8:30
  take
• 8:30
  that
• 8:30
  leap
• 8:31
  or
• 8:32
  a
• 8:32
  process
• 8:32
  that
• 8:33
  you
• 8:33
  could
• 8:33
  explain
• 8:33
  to
• 8:33
  us
• 8:34
  as
• 8:34
  to
• 8:34
  why
• 8:34
  you
• 8:34
  realized
• 8:35
  that
• 8:35
  there
• 8:35
  was
• 8:35
  this
• 8:35
  gap
• 8:36
  there.
• 8:36
  Yeah,
• 8:36
  I
• 8:36
  think
• 8:37
  planning
• 8:37
  is
• 8:38
  very,
• 8:39
  it's
• 8:39
  very
• 8:39
  systematized,
• 8:40
  it's
• 8:40
  very
• 8:41
  logical,
• 8:42
  it's
• 8:42
  very
• 8:43
  timeline
• 8:44
  oriented.
• 8:44
  Like
• 8:44
  you
• 8:45
  have
• 8:45
  to
• 8:45
  have
• 8:45
  your
• 8:45
  processes
• 8:46
  in
• 8:46
  place
• 8:46
  in
• 8:46
  order
• 8:46
  to
• 8:47
  be
• 8:47
  a
• 8:47
  planner.
• 8:47
  So
• 8:47
  I
• 8:47
  think
• 8:47
  that
• 8:48
  plays
• 8:48
  into
• 8:48
  it
• 8:48
  a
• 8:48
  little
• 8:48
  bit.
• 8:49
  But
• 8:49
  I
• 8:50
  think
• 8:50
  when
• 8:50
  I
• 8:50
  started
• 8:51
  to
• 8:51
  really
• 8:51
  scale
• 8:52
  my
• 8:52
  business,
• 8:52
  I
• 8:53
  actually
• 8:53
  took
• 8:54
  a
• 8:54
  step
• 8:54
  back
• 8:55
  from
• 8:55
  being
• 8:55
  the
• 8:55
  wedding
• 8:56
  planner
• 8:56
  and
• 8:56
  I
• 8:57
  did
• 8:57
  more
• 8:57
  of
• 8:57
  the
• 8:57
  back
• 8:57
  end
• 8:58
  operations
• 8:58
  and
• 8:58
  team
• 8:59
  building
• 8:59
  and
• 9:00
  scaling
• 9:00
  and
• 9:01
  like,
• 9:01
  what
• 9:01
  does
• 9:01
  that
• 9:01
  look
• 9:01
  like?
• 9:02
  And
• 9:02
  then
• 9:02
  I
• 9:02
  had
• 9:03
  my
• 9:03
  team
• 9:03
  members
• 9:04
  who
• 9:04
  were
• 9:04
  the
• 9:05
  planners
• 9:05
  and
• 9:05
  we
• 9:06
  actually.
• 9:06
  So
• 9:06
  when
• 9:06
  I
• 9:06
  said
• 9:07
  we
• 9:07
  served
• 9:07
  a
• 9:07
  very
• 9:07
  specific
• 9:08
  niche
• 9:08
  in
• 9:08
  the
• 9:08
  market,
• 9:09
  we
• 9:09
  serve
• 9:10
  diy
• 9:11
  and
• 9:11
  nobody
• 9:11
  at
• 9:12
  that
• 9:12
  time,
• 9:12
  and
• 9:13
  I
• 9:13
  don't
• 9:13
  know
• 9:13
  now,
• 9:13
  but
• 9:14
  nobody
• 9:14
  at
• 9:14
  that
• 9:14
  time
• 9:14
  was
• 9:15
  doing
• 9:15
  that
• 9:15
  because
• 9:16
  it
• 9:16
  didn't
• 9:17
  have
• 9:17
  the
• 9:17
  money
• 9:17
  per
• 9:17
  se.
• 9:18
  But
• 9:19
  the
• 9:19
  way
• 9:19
  in
• 9:19
  which
• 9:19
  we
• 9:19
  did
• 9:20
  it,
• 9:20
  it
• 9:21
  worked
• 9:21
  really
• 9:21
  well
• 9:21
  for
• 9:21
  both
• 9:22
  of
• 9:22
  both
• 9:22
  our
• 9:22
  company
• 9:23
  and
• 9:23
  for
• 9:23
  the
• 9:23
  couples.
• 9:24
  And
• 9:24
  so
• 9:24
  when
• 9:24
  we
• 9:24
  brought
• 9:25
  in
• 9:25
  new
• 9:25
  planners,
• 9:26
  we
• 9:26
  really
• 9:26
  brought
• 9:26
  in
• 9:27
  entry
• 9:27
  level
• 9:27
  staff
• 9:27
  and
• 9:28
  we
• 9:28
  had
• 9:28
  a
• 9:28
  really
• 9:28
  robust
• 9:29
  training
• 9:29
  program
• 9:30
  to
• 9:30
  bring
• 9:30
  them
• 9:31
  up.
• 9:31
  And
• 9:32
  that
• 9:32
  is
• 9:32
  what
• 9:32
  I
• 9:32
  loved.
• 9:33
  I
• 9:33
  love
• 9:33
  the
• 9:33
  training,
• 9:33
  I
• 9:34
  love
• 9:34
  the
• 9:34
  culture
• 9:34
  building,
• 9:35
  I
• 9:35
  love
• 9:35
  the
• 9:35
  operations,
• 9:36
  I
• 9:36
  love
• 9:36
  the
• 9:36
  systems.
• 9:37
  Like
• 9:37
  how
• 9:37
  can
• 9:37
  we
• 9:37
  build
• 9:37
  these
• 9:37
  systems
• 9:38
  and
• 9:38
  these
• 9:38
  foundations
• 9:39
  to
• 9:40
  really
• 9:40
  allow
• 9:40
  us
• 9:40
  to
• 9:40
  scale.
• 9:41
  That
• 9:42
  said,
• 9:42
  the
• 9:43
  reason
• 9:43
  why
• 9:43
  I
• 9:43
  do
• 9:44
  what
• 9:44
  I
• 9:44
  did
• 9:44
  now
• 9:44
  eventually
• 9:45
  in
• 9:45
  the
• 9:45
  business,
• 9:45
  I
• 9:45
  got
• 9:45
  to
• 9:45
  a
• 9:46
  place
• 9:46
  that
• 9:46
  we
• 9:46
  were
• 9:46
  good,
• 9:47
  but
• 9:47
  because
• 9:47
  we
• 9:48
  scaled
• 9:48
  so
• 9:48
  quickly
• 9:49
  and
• 9:49
  we
• 9:50
  didn't
• 9:50
  have
• 9:50
  the
• 9:50
  foundations
• 9:51
  in
• 9:51
  place
• 9:51
  or
• 9:51
  the
• 9:52
  infrastructure
• 9:52
  because
• 9:53
  I
• 9:53
  was
• 9:53
  just
• 9:53
  a
• 9:53
  new
• 9:54
  mom,
• 9:54
  just
• 9:54
  like
• 9:54
  winging
• 9:55
  it
• 9:55
  because
• 9:56
  we
• 9:56
  didn't
• 9:56
  have
• 9:56
  all
• 9:57
  that
• 9:57
  in
• 9:57
  place.
• 9:58
  There
• 9:58
  was
• 9:58
  definitely
• 9:59
  some
• 9:59
  struggle
• 9:59
  that
• 9:59
  didn't
• 10:00
  need
• 10:00
  to
• 10:00
  be
• 10:00
  there.
• 10:00
  Right.
• 10:01
  Had
• 10:01
  we
• 10:01
  done
• 10:01
  it
• 10:02
  properly,
• 10:02
  had
• 10:02
  we
• 10:02
  set
• 10:03
  those
• 10:03
  foundations
• 10:03
  up
• 10:03
  and
• 10:04
  the
• 10:04
  infrastructures
• 10:04
  up
• 10:04
  and
• 10:05
  the
• 10:05
  systems
• 10:05
  from
• 10:05
  the
• 10:05
  beginning
• 10:06
  and
• 10:06
  then
• 10:06
  scaled,
• 10:07
  it
• 10:07
  would
• 10:07
  have
• 10:08
  been
• 10:08
  a
• 10:08
  much
• 10:08
  easier
• 10:09
  process.
• 10:09
  We
• 10:09
  got
• 10:10
  through
• 10:10
  it.
• 10:10
  But
• 10:11
  I
• 10:11
  think
• 10:11
  that's
• 10:11
  why
• 10:12
  I
• 10:12
  do
• 10:12
  a
• 10:12
  lot
• 10:12
  what
• 10:12
  I
• 10:12
  do
• 10:12
  now
• 10:13
  as
• 10:13
  well.
• 10:13
  One,
• 10:13
  because
• 10:14
  I
• 10:14
  love
• 10:14
  it,
• 10:14
  but
• 10:14
  two,
• 10:14
  because
• 10:15
  I
• 10:15
  know
• 10:15
  what
• 10:15
  that
• 10:15
  struggle's
• 10:16
  like
• 10:16
  scaling
• 10:17
  too
• 10:17
  quickly.
• 10:17
  And
• 10:17
  I
• 10:18
  don't
• 10:18
  want
• 10:18
  to
• 10:18
  see
• 10:18
  others
• 10:18
  make
• 10:19
  that
• 10:19
  same
• 10:19
  mistake.
• 10:19
  And
• 10:20
  I
• 10:20
  think
• 10:20
  we
• 10:20
  see
• 10:21
  it
• 10:21
  a
• 10:21
  lot,
• 10:21
  particularly
• 10:22
  in
• 10:22
  the
• 10:22
  wedding
• 10:22
  industry.
• 10:23
  You've
• 10:23
  worked
• 10:23
  with
• 10:23
  a
• 10:23
  lot
• 10:23
  of
• 10:23
  wedding
• 10:24
  businesses.
• 10:24
  I've
• 10:25
  worked
• 10:25
  with
• 10:25
  a
• 10:25
  ton
• 10:25
  of
• 10:25
  businesses,
• 10:26
  both
• 10:26
  solopreneurs,
• 10:27
  teams,
• 10:28
  venues
• 10:29
  and
• 10:29
  that
• 10:30
  backend,
• 10:30
  when
• 10:31
  you
• 10:31
  dig
• 10:31
  into
• 10:31
  it
• 10:32
  can
• 10:32
  be
• 10:33
  complete
• 10:34
  chaos.
• 10:35
  Why
• 10:36
  do
• 10:36
  you
• 10:36
  think
• 10:37
  that
• 10:37
  is?
• 10:38
  I
• 10:38
  just
• 10:39
  don't
• 10:39
  think
• 10:39
  it's
• 10:39
  everybody's
• 10:40
  sweet
• 10:40
  spot.
• 10:40
  Right.
• 10:40
  We
• 10:40
  get
• 10:41
  into
• 10:41
  business
• 10:41
  to
• 10:41
  do
• 10:41
  the
• 10:41
  things
• 10:42
  that
• 10:42
  we
• 10:42
  love
• 10:42
  and
• 10:43
  then
• 10:43
  somehow
• 10:43
  we
• 10:44
  get
• 10:44
  thrown
• 10:44
  into
• 10:44
  being
• 10:44
  all
• 10:45
  these
• 10:45
  other,
• 10:45
  all
• 10:46
  these
• 10:46
  other
• 10:46
  hats.
• 10:46
  We
• 10:46
  have
• 10:47
  to
• 10:47
  make
• 10:47
  SOPs
• 10:47
  and
• 10:47
  we
• 10:48
  have
• 10:48
  to
• 10:48
  be
• 10:48
  a
• 10:48
  bookkeeper
• 10:48
  and
• 10:49
  we
• 10:49
  have
• 10:49
  to
• 10:49
  do
• 10:49
  marketing
• 10:49
  and
• 10:50
  we're
• 10:50
  stretched
• 10:50
  so
• 10:50
  thin
• 10:51
  and
• 10:51
  we're
• 10:52
  not
• 10:52
  able
• 10:52
  to
• 10:52
  really
• 10:53
  put
• 10:53
  forth
• 10:54
  the
• 10:54
  time
• 10:55
  and
• 10:55
  the
• 10:55
  energy
• 10:55
  and
• 10:56
  the
• 10:56
  resources
• 10:57
  to
• 10:57
  one
• 10:57
  specific
• 10:58
  thing.
• 10:58
  So
• 10:58
  I
• 10:59
  think
• 10:59
  that's
• 10:59
  why
• 10:59
  it's
• 10:59
  important
• 10:59
  if
• 11:00
  you
• 11:00
  have
• 11:00
  that
• 11:00
  financial
• 11:00
  freedom
• 11:01
  to
• 11:01
  be
• 11:01
  able
• 11:02
  to
• 11:02
  do
• 11:02
  that,
• 11:02
  to
• 11:02
  do
• 11:02
  that.
• 11:03
  But
• 11:03
  yeah,
• 11:03
  I
• 11:03
  think
• 11:04
  we
• 11:04
  get
• 11:04
  in
• 11:04
  it
• 11:05
  with
• 11:05
  the
• 11:05
  starry
• 11:05
  eyed
• 11:05
  hair,
• 11:06
  going
• 11:06
  to
• 11:06
  be
• 11:06
  a
• 11:06
  wedding
• 11:06
  planner
• 11:07
  and
• 11:07
  then
• 11:07
  we
• 11:07
  really
• 11:08
  know
• 11:08
  we,
• 11:08
  we
• 11:08
  have
• 11:08
  to
• 11:09
  run
• 11:09
  a
• 11:09
  whole,
• 11:09
  a
• 11:10
  whole
• 11:10
  business
• 11:10
  on
• 11:11
  top
• 11:11
  of
• 11:11
  that.
• 11:11
  So
• 11:12
  yeah,
• 11:12
  it
• 11:13
  makes
• 11:13
  sense
• 11:13
  why
• 11:14
  the
• 11:14
  backends
• 11:14
  are
• 11:15
  so.
• 11:15
  Yeah,
• 11:15
  as
• 11:16
  you
• 11:16
  said,
• 11:16
  chaotic.
• 11:17
  Yeah.
• 11:17
  And
• 11:17
  I
• 11:17
  think
• 11:17
  as
• 11:17
  well,
• 11:18
  what
• 11:18
  I
• 11:18
  find
• 11:18
  is
• 11:19
  that
• 11:19
  people
• 11:19
  often
• 11:19
  decide
• 11:20
  to
• 11:20
  start
• 11:20
  implementing
• 11:21
  systems
• 11:22
  in
• 11:22
  IT
• 11:22
  five
• 11:23
  years
• 11:23
  into
• 11:23
  business.
• 11:23
  Which
• 11:24
  makes
• 11:24
  it
• 11:24
  a
• 11:24
  whole
• 11:24
  lot
• 11:24
  harder
• 11:25
  is
• 11:25
  exactly
• 11:25
  as
• 11:25
  what
• 11:25
  you
• 11:25
  said
• 11:26
  is
• 11:26
  if
• 11:26
  you
• 11:27
  start
• 11:27
  with
• 11:27
  the
• 11:27
  systems,
• 11:28
  you
• 11:28
  know,
• 11:28
  you,
• 11:29
  you
• 11:29
  grow
• 11:29
  with
• 11:29
  it.
• 11:29
  But
• 11:30
  actually
• 11:30
  what
• 11:30
  happens
• 11:31
  is
• 11:31
  people
• 11:31
  end
• 11:32
  up
• 11:32
  with
• 11:32
  this
• 11:32
  massive
• 11:32
  business
• 11:33
  and
• 11:33
  then
• 11:33
  they're
• 11:33
  trying
• 11:34
  to
• 11:34
  like
• 11:35
  backtrack
• 11:35
  and
• 11:36
  work
• 11:36
  it
• 11:36
  all
• 11:36
  out.
• 11:37
  And
• 11:37
  I'm
• 11:37
  guessing
• 11:37
  a
• 11:38
  lot
• 11:38
  of
• 11:38
  people
• 11:38
  listening
• 11:38
  to
• 11:38
  this
• 11:39
  episode
• 11:40
  are
• 11:40
  already
• 11:40
  in
• 11:40
  that
• 11:40
  situation.
• 11:41
  So
• 11:41
  we
• 11:41
  can
• 11:41
  say
• 11:42
  to
• 11:42
  them,
• 11:42
  yeah,
• 11:42
  from
• 11:42
  the
• 11:43
  start,
• 11:43
  set
• 11:43
  up
• 11:43
  all
• 11:43
  these
• 11:44
  systems.
• 11:45
  But
• 11:45
  actually
• 11:45
  let's
• 11:46
  acknowledge
• 11:46
  that
• 11:46
  a
• 11:47
  lot
• 11:47
  of
• 11:47
  them
• 11:47
  are
• 11:47
  probably
• 11:48
  2,
• 11:48
  3,
• 11:48
  4,
• 11:49
  5,
• 11:49
  10,
• 11:49
  15
• 11:49
  years
• 11:50
  into
• 11:50
  their
• 11:50
  business
• 11:51
  and
• 11:52
  running
• 11:52
  at
• 11:52
  this
• 11:52
  chaotic
• 11:53
  state.
• 11:53
  And
• 11:54
  so
• 11:54
  it's
• 11:55
  not
• 11:55
  going
• 11:55
  to
• 11:55
  be
• 11:55
  as
• 11:55
  easy
• 11:56
  for
• 11:56
  them
• 11:56
  as,
• 11:56
  okay,
• 11:57
  let's
• 11:57
  just
• 11:57
  start
• 11:58
  from
• 11:58
  scratch
• 11:58
  and
• 11:58
  start
• 11:59
  the
• 11:59
  systems.
• 11:59
  And
• 12:00
  I
• 12:00
  think
• 12:00
  it's
• 12:00
  also
• 12:00
  important
• 12:00
  that
• 12:01
  we
• 12:01
  acknowledge
• 12:01
  at
• 12:01
  this
• 12:01
  point
• 12:01
  that
• 12:02
  when
• 12:02
  we
• 12:02
  talk
• 12:02
  about
• 12:02
  systems,
• 12:03
  and
• 12:03
  I'd
• 12:03
  love
• 12:03
  you
• 12:03
  to
• 12:03
  just
• 12:04
  share
• 12:04
  a
• 12:04
  bit
• 12:04
  more
• 12:04
  on
• 12:04
  this,
• 12:05
  we're
• 12:05
  not
• 12:05
  just
• 12:05
  talking
• 12:05
  about
• 12:06
  piece
• 12:06
  of
• 12:06
  technology
• 12:07
  as
• 12:07
  a
• 12:08
  system,
• 12:08
  are
• 12:08
  we?
• 12:08
  You're
• 12:09
  talking
• 12:09
  systems
• 12:10
  overarching
• 12:11
  in
• 12:11
  business.
• 12:11
  What
• 12:12
  would
• 12:12
  you
• 12:12
  say
• 12:12
  kind
• 12:12
  of
• 12:12
  comes
• 12:12
  under
• 12:13
  that
• 12:13
  label?
• 12:13
  Yeah,
• 12:14
  so
• 12:14
  what
• 12:14
  I
• 12:14
  like
• 12:15
  to
• 12:15
  call
• 12:15
  it
• 12:15
  as
• 12:15
  I
• 12:16
  like
• 12:16
  to
• 12:16
  call
• 12:16
  it
• 12:16
  the
• 12:16
  macro
• 12:17
  sops.
• 12:17
  So
• 12:18
  your
• 12:18
  systems
• 12:18
  operations
• 12:19
  and
• 12:19
  processes.
• 12:19
  We
• 12:20
  all
• 12:20
  know
• 12:20
  SOPS
• 12:21
  as
• 12:21
  standard
• 12:21
  operating
• 12:21
  procedures,
• 12:22
  but
• 12:22
  I
• 12:22
  see
• 12:22
  that
• 12:22
  as
• 12:23
  like
• 12:23
  a
• 12:23
  micro,
• 12:24
  like
• 12:24
  under
• 12:24
  that,
• 12:25
  that
• 12:25
  umbrella
• 12:25
  of
• 12:26
  systems,
• 12:26
  operations
• 12:26
  and
• 12:27
  processes.
• 12:27
  So
• 12:27
  yeah,
• 12:27
  it
• 12:28
  could
• 12:28
  be
• 12:28
  your
• 12:28
  tech,
• 12:29
  it
• 12:29
  could
• 12:29
  be
• 12:29
  your
• 12:30
  onboarding
• 12:30
  process,
• 12:31
  it
• 12:31
  could
• 12:31
  be
• 12:31
  your
• 12:31
  documentation,
• 12:32
  it
• 12:32
  could
• 12:33
  be
• 12:33
  a
• 12:33
  whole
• 12:34
  host
• 12:34
  of
• 12:34
  things.
• 12:35
  Not
• 12:35
  just,
• 12:36
  not
• 12:36
  just
• 12:37
  your,
• 12:37
  yeah,
• 12:38
  technical
• 12:38
  systems.
• 12:39
  It's
• 12:39
  everything
• 12:40
  in
• 12:40
  the
• 12:40
  back
• 12:40
  end
• 12:40
  of
• 12:41
  your
• 12:41
  business
• 12:41
  that
• 12:41
  makes
• 12:41
  it
• 12:41
  run
• 12:42
  and
• 12:42
  makes
• 12:42
  it
• 12:42
  operate.
• 12:43
  And
• 12:43
  a
• 12:43
  lot
• 12:43
  of
• 12:43
  that
• 12:44
  is
• 12:44
  going
• 12:44
  to
• 12:44
  be
• 12:44
  your
• 12:44
  processes
• 12:45
  as
• 12:45
  well.
• 12:45
  Okay,
• 12:46
  so
• 12:46
  from
• 12:46
  some
• 12:47
  of
• 12:47
  the
• 12:47
  businesses
• 12:47
  you've
• 12:48
  worked
• 12:48
  with
• 12:48
  and
• 12:48
  you've
• 12:49
  gone
• 12:49
  into
• 12:49
  the
• 12:49
  backends
• 12:50
  and
• 12:50
  seen
• 12:50
  some
• 12:50
  of
• 12:50
  the
• 12:51
  chaos,
• 12:51
  what
• 12:51
  do
• 12:52
  you
• 12:52
  think
• 12:52
  are
• 12:52
  some
• 12:52
  of
• 12:52
  the
• 12:52
  common
• 12:53
  mistakes
• 12:54
  you
• 12:54
  see,
• 12:54
  particularly
• 12:55
  within
• 12:55
  the
• 12:55
  wedding?
• 12:56
  I
• 12:56
  think
• 12:56
  before
• 12:56
  even
• 12:57
  getting
• 12:57
  to
• 12:57
  that,
• 12:57
  I
• 12:58
  think
• 12:58
  the
• 12:58
  biggest
• 12:59
  mistake,
• 12:59
  and
• 13:00
  not.
• 13:00
  Not
• 13:00
  even
• 13:00
  so
• 13:01
  much
• 13:01
  mistake,
• 13:01
  but
• 13:01
  the
• 13:02
  thing
• 13:02
  that
• 13:02
  holds
• 13:02
  people
• 13:03
  back
• 13:03
  from
• 13:03
  reaching
• 13:03
  out
• 13:03
  and
• 13:04
  working
• 13:04
  with
• 13:04
  somebody
• 13:04
  like
• 13:05
  me,
• 13:05
  whether
• 13:05
  it's
• 13:05
  me
• 13:05
  or
• 13:05
  a
• 13:05
  different
• 13:06
  company,
• 13:06
  is
• 13:07
  that
• 13:07
  they're
• 13:07
  embarrassed
• 13:08
  of
• 13:08
  their
• 13:08
  backend
• 13:09
  systems
• 13:09
  and
• 13:09
  they
• 13:09
  don't
• 13:09
  want
• 13:09
  anybody
• 13:10
  in
• 13:10
  there.
• 13:10
  It's
• 13:10
  kind
• 13:10
  of
• 13:10
  like
• 13:10
  bookkeeping.
• 13:11
  Like,
• 13:11
  you
• 13:11
  don't
• 13:11
  want
• 13:11
  anybody
• 13:12
  to
• 13:12
  actually
• 13:12
  see
• 13:12
  the
• 13:12
  numbers
• 13:13
  behind
• 13:13
  the
• 13:13
  scenes.
• 13:14
  And
• 13:14
  I
• 13:15
  think
• 13:15
  that
• 13:15
  that's
• 13:16
  so
• 13:16
  common,
• 13:16
  and
• 13:16
  I
• 13:16
  think
• 13:16
  I
• 13:16
  want
• 13:17
  to
• 13:17
  call
• 13:17
  that
• 13:17
  out.
• 13:17
  Like,
• 13:17
  if
• 13:18
  you're
• 13:18
  feeling
• 13:18
  that
• 13:18
  way,
• 13:19
  don't
• 13:20
  let
• 13:20
  that
• 13:20
  be
• 13:20
  the
• 13:20
  thing
• 13:20
  that
• 13:21
  stops
• 13:21
  you.
• 13:22
  Everybody
• 13:22
  feels
• 13:23
  that.
• 13:23
  And
• 13:24
  I
• 13:24
  don't
• 13:24
  know
• 13:24
  if
• 13:24
  it's
• 13:24
  because
• 13:25
  of
• 13:25
  what
• 13:25
  I
• 13:25
  do,
• 13:25
  probably
• 13:25
  a
• 13:26
  little
• 13:26
  bit
• 13:26
  because
• 13:26
  of
• 13:26
  what
• 13:26
  I
• 13:26
  do,
• 13:26
  but
• 13:27
  everybody's
• 13:27
  back
• 13:27
  in.
• 13:27
  Systems
• 13:28
  are
• 13:28
  a
• 13:28
  mess.
• 13:29
  They're
• 13:30
  all
• 13:30
  some
• 13:30
  form
• 13:31
  of
• 13:31
  chaos.
• 13:31
  And
• 13:31
  I
• 13:32
  think.
• 13:32
  And
• 13:32
  even
• 13:32
  the
• 13:33
  people
• 13:33
  I
• 13:33
  don't
• 13:33
  work
• 13:33
  with,
• 13:33
  because
• 13:34
  I
• 13:34
  go
• 13:34
  to
• 13:34
  a
• 13:34
  lot
• 13:34
  of
• 13:34
  events
• 13:35
  and
• 13:35
  I
• 13:35
  make
• 13:35
  lots
• 13:35
  of
• 13:36
  connections
• 13:36
  and
• 13:36
  I
• 13:36
  network
• 13:36
  all
• 13:37
  the
• 13:37
  time.
• 13:37
  Like,
• 13:37
  that's
• 13:37
  something
• 13:38
  that
• 13:38
  I
• 13:38
  absolutely
• 13:38
  to
• 13:39
  do.
• 13:39
  Even
• 13:39
  when
• 13:40
  I'm
• 13:40
  doing
• 13:40
  that
• 13:40
  and
• 13:40
  I'm
• 13:41
  speaking
• 13:41
  one
• 13:41
  on
• 13:41
  one
• 13:41
  to
• 13:41
  people,
• 13:42
  it
• 13:42
  always
• 13:43
  comes
• 13:43
  up
• 13:43
  that,
• 13:43
  you
• 13:44
  know,
• 13:44
  they
• 13:44
  don't.
• 13:44
  They
• 13:44
  don't
• 13:44
  feel
• 13:45
  like
• 13:45
  they
• 13:45
  have
• 13:45
  the
• 13:45
  right
• 13:45
  foundations
• 13:46
  or
• 13:46
  they
• 13:46
  don't
• 13:47
  feel
• 13:47
  like
• 13:47
  their
• 13:47
  processes
• 13:47
  are
• 13:48
  where
• 13:48
  they
• 13:48
  need
• 13:48
  to
• 13:48
  be.
• 13:48
  And
• 13:48
  oh,
• 13:48
  my
• 13:48
  goodness,
• 13:49
  I
• 13:49
  don't
• 13:49
  have
• 13:49
  SOPs.
• 13:49
  The
• 13:50
  number
• 13:50
  of
• 13:50
  people
• 13:50
  who
• 13:50
  don't
• 13:50
  have
• 13:51
  SOPs
• 13:52
  far
• 13:52
  outweighs
• 13:53
  the
• 13:53
  number
• 13:53
  of
• 13:53
  people
• 13:53
  who
• 13:54
  do.
• 13:54
  So
• 13:54
  I
• 13:55
  just
• 13:55
  kind
• 13:55
  of
• 13:55
  want
• 13:55
  to
• 13:56
  mention
• 13:57
  that
• 13:57
  in
• 13:57
  terms
• 13:57
  of
• 13:58
  it's
• 13:58
  completely
• 13:58
  normal
• 13:58
  to
• 13:59
  have
• 13:59
  some
• 13:59
  shame
• 14:00
  built
• 14:00
  around
• 14:00
  it,
• 14:00
  and
• 14:00
  it's
• 14:00
  completely
• 14:01
  normal
• 14:01
  not
• 14:01
  to
• 14:01
  have
• 14:01
  it
• 14:02
  all
• 14:02
  together.
• 14:02
  And
• 14:03
  that's
• 14:03
  why,
• 14:04
  even
• 14:04
  more
• 14:04
  so,
• 14:05
  that
• 14:05
  you
• 14:05
  should
• 14:06
  either
• 14:06
  focus
• 14:06
  on
• 14:06
  it
• 14:06
  or
• 14:07
  reach
• 14:07
  out
• 14:07
  to
• 14:07
  somebody
• 14:07
  who
• 14:07
  can
• 14:08
  assist
• 14:08
  you
• 14:09
  with
• 14:09
  that.
• 14:09
  Absolutely.
• 14:10
  That's
• 14:10
  so
• 14:10
  true.
• 14:11
  And
• 14:11
  you
• 14:11
  know
• 14:11
  what's
• 14:11
  interesting,
• 14:12
  if
• 14:12
  you
• 14:12
  want
• 14:12
  a
• 14:13
  mindset
• 14:13
  shift,
• 14:14
  if
• 14:14
  you're
• 14:14
  listening
• 14:14
  to
• 14:14
  this,
• 14:15
  is
• 14:15
  that
• 14:15
  actually
• 14:15
  if
• 14:15
  you
• 14:16
  do
• 14:16
  want
• 14:16
  to
• 14:16
  work
• 14:16
  with
• 14:16
  someone
• 14:17
  like
• 14:17
  Colleen,
• 14:17
  and
• 14:18
  I
• 14:18
  expect
• 14:18
  it's
• 14:18
  the
• 14:18
  same
• 14:19
  that
• 14:19
  you
• 14:19
  feel
• 14:19
  as
• 14:19
  I
• 14:20
  feel,
• 14:20
  I
• 14:20
  love
• 14:20
  going
• 14:21
  in
• 14:21
  and
• 14:21
  talking
• 14:21
  to
• 14:22
  someone
• 14:22
  and
• 14:22
  finding
• 14:22
  out
• 14:23
  they've
• 14:23
  got
• 14:23
  a
• 14:24
  really
• 14:24
  chaotic
• 14:24
  system
• 14:25
  because
• 14:25
  it
• 14:25
  means
• 14:26
  I
• 14:26
  can
• 14:26
  help
• 14:26
  them.
• 14:27
  And
• 14:27
  actually,
• 14:28
  when
• 14:28
  you're
• 14:29
  into
• 14:29
  systems
• 14:29
  and
• 14:30
  structure
• 14:30
  and
• 14:30
  planning,
• 14:31
  and
• 14:31
  you've
• 14:31
  got
• 14:31
  the
• 14:32
  answers
• 14:32
  in
• 14:32
  your
• 14:32
  head.
• 14:33
  That's
• 14:33
  a
• 14:33
  great
• 14:33
  thing.
• 14:33
  Like,
• 14:34
  you
• 14:34
  don't
• 14:34
  want
• 14:34
  to
• 14:34
  go
• 14:34
  into
• 14:34
  a
• 14:35
  business,
• 14:35
  and
• 14:35
  then
• 14:35
  they've
• 14:36
  got
• 14:36
  it
• 14:36
  all
• 14:36
  perfectly
• 14:36
  together.
• 14:37
  So
• 14:37
  actually,
• 14:38
  the
• 14:38
  mindset
• 14:39
  shift
• 14:39
  is
• 14:39
  if
• 14:39
  you
• 14:39
  feel
• 14:40
  like
• 14:40
  it's
• 14:40
  Celtic
• 14:40
  and
• 14:40
  you
• 14:41
  need
• 14:41
  help,
• 14:41
  don't
• 14:42
  feel
• 14:42
  embarrassed
• 14:43
  because
• 14:43
  Colleen's
• 14:44
  gonna
• 14:44
  love
• 14:44
  that
• 14:44
  problem.
• 14:45
  I'm
• 14:45
  gonna
• 14:45
  love
• 14:45
  that
• 14:46
  problem.
• 14:46
  I
• 14:46
  love
• 14:46
  to
• 14:47
  see
• 14:47
  a
• 14:47
  chaotic
• 14:47
  business
• 14:48
  and
• 14:48
  fix
• 14:48
  it.
• 14:49
  Yeah,
• 14:49
  absolutely.
• 14:50
  I'm
• 14:50
  the
• 14:50
  same
• 14:50
  way.
• 14:50
  It's
• 14:51
  kind
• 14:51
  of
• 14:51
  like
• 14:51
  a.
• 14:51
  Sometimes
• 14:52
  I
• 14:53
  just
• 14:53
  had
• 14:53
  our
• 14:54
  person
• 14:54
  come
• 14:54
  clean
• 14:55
  the
• 14:55
  house
• 14:55
  yesterday,
• 14:55
  and
• 14:55
  sometimes
• 14:56
  I
• 14:56
  like
• 14:56
  it
• 14:56
  to
• 14:56
  be
• 14:56
  a
• 14:56
  little
• 14:57
  extra
• 14:57
  messy,
• 14:57
  like
• 14:58
  a
• 14:58
  little
• 14:58
  extra
• 14:58
  filthy.
• 14:58
  Because
• 14:59
  then
• 14:59
  when.
• 14:59
  When
• 14:59
  it's
• 14:59
  clean,
• 15:00
  it
• 15:00
  feels
• 15:00
  really,
• 15:00
  really
• 15:00
  good.
• 15:01
  And
• 15:01
  I
• 15:01
  feel
• 15:02
  like
• 15:02
  that's
• 15:02
  the
• 15:02
  same
• 15:02
  way
• 15:02
  with
• 15:02
  systems.
• 15:03
  Yeah.
• 15:03
  If
• 15:03
  I
• 15:03
  get
• 15:03
  in
• 15:03
  there
• 15:04
  and
• 15:04
  it's
• 15:04
  like,
• 15:04
  like,
• 15:04
  it's
• 15:05
  just
• 15:05
  like
• 15:05
  a
• 15:05
  beautiful.
• 15:06
  I
• 15:06
  don't
• 15:06
  know
• 15:06
  if
• 15:06
  anybody
• 15:06
  knows
• 15:06
  this
• 15:06
  reference,
• 15:07
  but,
• 15:07
  like
• 15:07
  the
• 15:07
  beautiful
• 15:07
  mime
• 15:08
  where
• 15:08
  it's
• 15:08
  just
• 15:08
  like
• 15:08
  the
• 15:08
  wall
• 15:08
  of
• 15:09
  madness.
• 15:09
  And,
• 15:09
  like,
• 15:10
  I
• 15:10
  just
• 15:10
  love
• 15:10
  taking
• 15:10
  that
• 15:11
  and
• 15:11
  just
• 15:11
  organizing
• 15:11
  it
• 15:12
  into
• 15:12
  where
• 15:12
  things
• 15:12
  need
• 15:13
  to
• 15:13
  go.
• 15:13
  And
• 15:13
  yeah,
• 15:14
  it's
• 15:14
  fun.
• 15:14
  It's
• 15:15
  fun
• 15:15
  for
• 15:15
  people
• 15:15
  like
• 15:15
  us.
• 15:16
  And
• 15:16
  I
• 15:16
  think
• 15:16
  that's
• 15:16
  so
• 15:17
  key,
• 15:17
  like,
• 15:18
  going
• 15:18
  back
• 15:18
  to
• 15:18
  what
• 15:18
  we
• 15:18
  were
• 15:18
  talking
• 15:19
  about
• 15:19
  when
• 15:19
  we
• 15:19
  started
• 15:19
  our
• 15:20
  business.
• 15:20
  And
• 15:20
  like,
• 15:20
  why
• 15:20
  do
• 15:20
  we
• 15:20
  think
• 15:21
  people's
• 15:21
  backend
• 15:21
  systems
• 15:22
  are
• 15:22
  a
• 15:22
  little
• 15:22
  bit
• 15:22
  chaotic?
• 15:22
  It's
• 15:23
  like,
• 15:23
  cause
• 15:23
  you.
• 15:23
  You
• 15:24
  are
• 15:24
  meant
• 15:24
  to
• 15:24
  do
• 15:24
  the
• 15:24
  thing
• 15:24
  that
• 15:24
  you
• 15:25
  are
• 15:25
  passionate
• 15:25
  about.
• 15:25
  You
• 15:25
  are
• 15:26
  meant
• 15:26
  to
• 15:26
  do
• 15:26
  the
• 15:26
  thing
• 15:26
  that
• 15:26
  you
• 15:26
  love,
• 15:27
  and
• 15:27
  that
• 15:27
  lights
• 15:27
  you
• 15:27
  up.
• 15:28
  And
• 15:28
  then
• 15:28
  we
• 15:28
  have
• 15:28
  people
• 15:29
  like
• 15:29
  us
• 15:29
  who
• 15:29
  are
• 15:29
  really
• 15:30
  good
• 15:30
  compliments
• 15:30
  for
• 15:30
  that,
• 15:31
  that
• 15:31
  can
• 15:31
  bring
• 15:31
  the
• 15:31
  backend
• 15:32
  pieces
• 15:32
  to
• 15:32
  where
• 15:32
  they
• 15:32
  need
• 15:33
  to
• 15:33
  be
• 15:33
  and
• 15:33
  help
• 15:33
  you
• 15:34
  be
• 15:34
  able
• 15:34
  to
• 15:35
  do
• 15:35
  more
• 15:35
  of
• 15:35
  what
• 15:35
  you
• 15:35
  love
• 15:35
  and
• 15:36
  the.
• 15:36
  That
• 15:36
  you
• 15:37
  love
• 15:37
  to
• 15:37
  do
• 15:37
  it.
• 15:38
  Yeah.
• 15:38
  So
• 15:38
  please
• 15:38
  don't
• 15:39
  be
• 15:39
  ashamed
• 15:39
  of
• 15:40
  your
• 15:40
  systems.
• 15:41
  If
• 15:41
  you're
• 15:41
  feeling
• 15:41
  seen
• 15:42
  right
• 15:42
  now,
• 15:42
  realize
• 15:43
  it's
• 15:43
  nothing
• 15:43
  to
• 15:43
  be
• 15:43
  ashamed
• 15:44
  of.
• 15:44
  Actually,
• 15:45
  maybe
• 15:45
  it's
• 15:46
  a
• 15:46
  sign
• 15:47
  that
• 15:47
  it's
• 15:47
  time
• 15:47
  to
• 15:48
  get
• 15:48
  it
• 15:48
  sorted
• 15:49
  in
• 15:49
  your
• 15:49
  head
• 15:49
  and
• 15:49
  start
• 15:50
  to
• 15:50
  take
• 15:50
  control
• 15:50
  of
• 15:51
  it.
• 15:51
  So
• 15:51
  what
• 15:52
  are
• 15:52
  the
• 15:52
  first
• 15:52
  steps
• 15:53
  for
• 15:53
  someone
• 15:53
  then?
• 15:53
  If
• 15:53
  they
• 15:54
  are
• 15:54
  listening
• 15:54
  to
• 15:54
  this
• 15:54
  and
• 15:55
  they're
• 15:55
  thinking,
• 15:56
  I
• 15:56
  don't
• 15:56
  even
• 15:56
  know
• 15:56
  what
• 15:56
  she's
• 15:57
  talking
• 15:57
  about.
• 15:57
  I
• 15:57
  don't
• 15:57
  have
• 15:57
  any
• 15:58
  SOPs.
• 15:58
  I
• 15:58
  do
• 15:58
  everything
• 15:59
  on
• 15:59
  a
• 15:59
  spreadsheet.
• 15:59
  I
• 15:59
  have
• 16:00
  25
• 16:00
  different
• 16:01
  systems
• 16:01
  that
• 16:01
  I
• 16:02
  try
• 16:02
  and
• 16:02
  do
• 16:02
  things
• 16:02
  on.
• 16:03
  I'm
• 16:03
  writing
• 16:03
  things
• 16:03
  on
• 16:04
  paper.
• 16:04
  What's
• 16:04
  the
• 16:05
  first
• 16:05
  step
• 16:05
  thing
• 16:06
  they
• 16:06
  should
• 16:06
  do
• 16:06
  to
• 16:06
  try
• 16:07
  and
• 16:07
  get
• 16:08
  on
• 16:08
  top?
• 16:08
  So
• 16:09
  I'm
• 16:09
  going
• 16:09
  to
• 16:09
  say
• 16:09
  something
• 16:09
  that
• 16:10
  nobody
• 16:10
  ever
• 16:10
  wants
• 16:10
  to
• 16:10
  hear,
• 16:11
  but
• 16:11
  it's,
• 16:11
  it's
• 16:11
  literally
• 16:12
  the
• 16:12
  thing
• 16:12
  that's
• 16:12
  going
• 16:12
  to
• 16:12
  change
• 16:13
  everything
• 16:13
  for
• 16:13
  you.
• 16:13
  And
• 16:14
  it's
• 16:14
  to
• 16:14
  do
• 16:14
  a
• 16:14
  time
• 16:14
  audit
• 16:15
  that,
• 16:15
  that
• 16:15
  will
• 16:16
  change
• 16:16
  everything
• 16:16
  because
• 16:17
  you'll
• 16:17
  be
• 16:17
  able
• 16:17
  to
• 16:17
  see
• 16:17
  your
• 16:18
  inefficiencies.
• 16:18
  And
• 16:18
  what
• 16:19
  a
• 16:19
  time
• 16:19
  audit
• 16:19
  is,
• 16:19
  is
• 16:20
  just
• 16:20
  tracking
• 16:20
  your
• 16:20
  time,
• 16:21
  I
• 16:21
  like
• 16:22
  to
• 16:22
  say,
• 16:22
  for
• 16:22
  at
• 16:22
  least
• 16:22
  a
• 16:22
  10
• 16:23
  day
• 16:23
  period.
• 16:23
  And
• 16:24
  I
• 16:24
  like
• 16:24
  to
• 16:24
  do
• 16:24
  it
• 16:24
  during
• 16:25
  a
• 16:25
  time
• 16:25
  that's
• 16:25
  pretty
• 16:26
  indicative
• 16:26
  of
• 16:26
  what
• 16:27
  a
• 16:27
  normal
• 16:27
  day
• 16:27
  is.
• 16:28
  So
• 16:28
  if
• 16:28
  you,
• 16:28
  if
• 16:28
  you're
• 16:29
  off
• 16:29
  on
• 16:29
  vacation
• 16:29
  for
• 16:30
  a
• 16:30
  week,
• 16:30
  that's
• 16:30
  not
• 16:31
  a
• 16:31
  time
• 16:31
  that
• 16:31
  you
• 16:31
  would
• 16:31
  do
• 16:32
  a
• 16:32
  time
• 16:32
  audit.
• 16:32
  Or
• 16:32
  if
• 16:32
  it's
• 16:32
  a
• 16:33
  really
• 16:33
  slow
• 16:33
  time
• 16:33
  in
• 16:33
  your
• 16:34
  business,
• 16:34
  probably
• 16:34
  the
• 16:35
  first
• 16:35
  one
• 16:35
  not
• 16:35
  going
• 16:35
  to
• 16:35
  be
• 16:35
  the
• 16:36
  time
• 16:36
  that
• 16:36
  you
• 16:36
  do
• 16:36
  the
• 16:36
  time
• 16:36
  audit.
• 16:37
  But
• 16:37
  it's
• 16:37
  tracking
• 16:38
  your
• 16:38
  time
• 16:38
  in
• 16:38
  15
• 16:39
  minute
• 16:39
  increments.
• 16:40
  It's
• 16:40
  saying
• 16:40
  exactly
• 16:41
  what
• 16:41
  you
• 16:41
  did
• 16:41
  during
• 16:42
  that
• 16:42
  time.
• 16:43
  It's
• 16:43
  saying,
• 16:43
  does
• 16:43
  this,
• 16:44
  is
• 16:44
  this
• 16:44
  energizing?
• 16:45
  I
• 16:45
  look
• 16:45
  at
• 16:45
  the
• 16:45
  whole
• 16:45
  picture,
• 16:46
  I
• 16:46
  want
• 16:46
  to
• 16:46
  know
• 16:46
  how
• 16:46
  it
• 16:47
  energizes
• 16:47
  and
• 16:47
  fuels
• 16:48
  you
• 16:48
  and
• 16:48
  if
• 16:48
  it
• 16:49
  drains
• 16:49
  and
• 16:49
  depletes
• 16:49
  you.
• 16:49
  So
• 16:50
  is
• 16:50
  this
• 16:50
  energizing
• 16:51
  or
• 16:51
  is
• 16:51
  it
• 16:51
  draining?
• 16:52
  What's
• 16:52
  the
• 16:52
  value
• 16:53
  of
• 16:53
  this
• 16:53
  time?
• 16:53
  Like,
• 16:53
  what's
• 16:54
  the
• 16:54
  value
• 16:54
  of
• 16:54
  the
• 16:54
  tasks
• 16:55
  that
• 16:55
  I'm
• 16:55
  doing
• 16:55
  during
• 16:56
  this
• 16:56
  time?
• 16:56
  There's
• 16:56
  a
• 16:56
  whole
• 16:57
  system
• 16:57
  behind
• 16:57
  doing
• 16:57
  a
• 16:58
  time
• 16:58
  on
• 16:58
  it.
• 16:58
  But
• 16:58
  if
• 16:58
  you
• 16:58
  just
• 16:59
  start
• 16:59
  to
• 16:59
  track
• 16:59
  it
• 17:00
  and
• 17:00
  reflect
• 17:00
  back
• 17:01
  on
• 17:01
  it
• 17:01
  and
• 17:01
  say,
• 17:02
  oh,
• 17:02
  here
• 17:02
  are
• 17:03
  some
• 17:03
  patterns
• 17:03
  that
• 17:03
  I'm
• 17:03
  noticing,
• 17:04
  here
• 17:04
  are
• 17:04
  some
• 17:04
  things
• 17:04
  that
• 17:05
  I'm
• 17:05
  doing
• 17:05
  over
• 17:06
  and
• 17:06
  over
• 17:06
  and
• 17:06
  over
• 17:07
  and
• 17:07
  I
• 17:07
  can
• 17:07
  probably
• 17:07
  automate
• 17:08
  or
• 17:08
  I
• 17:08
  can
• 17:08
  make
• 17:08
  that,
• 17:09
  I
• 17:09
  can
• 17:09
  batch
• 17:09
  it
• 17:09
  out.
• 17:10
  You'll
• 17:10
  be
• 17:10
  able
• 17:11
  to
• 17:11
  free
• 17:11
  up
• 17:11
  a
• 17:11
  little
• 17:11
  bit
• 17:11
  of
• 17:12
  that
• 17:12
  time
• 17:12
  and
• 17:12
  really
• 17:13
  see
• 17:13
  where
• 17:13
  the
• 17:13
  processes
• 17:14
  and
• 17:14
  the
• 17:14
  chaos
• 17:15
  is
• 17:15
  living
• 17:15
  in
• 17:15
  your
• 17:15
  business
• 17:16
  based
• 17:16
  on
• 17:16
  where
• 17:16
  your
• 17:17
  time
• 17:17
  is
• 17:17
  going
• 17:17
  and
• 17:18
  how
• 17:18
  you're
• 17:18
  spending
• 17:18
  your
• 17:18
  time.
• 17:18
  So
• 17:19
  nobody
• 17:19
  ever
• 17:20
  really
• 17:20
  likes
• 17:20
  that
• 17:20
  answer
• 17:21
  because
• 17:21
  nobody
• 17:22
  wants
• 17:22
  to
• 17:22
  track
• 17:22
  their
• 17:22
  time.
• 17:22
  I
• 17:23
  don't
• 17:23
  want
• 17:23
  to
• 17:23
  track
• 17:23
  my
• 17:23
  time.
• 17:24
  I
• 17:24
  also
• 17:24
  don't
• 17:24
  want
• 17:24
  to
• 17:25
  do.
• 17:25
  Well,
• 17:25
  I
• 17:25
  don't
• 17:25
  do
• 17:25
  bookkeeping
• 17:26
  now.
• 17:26
  But
• 17:26
  like,
• 17:26
  if
• 17:27
  there's
• 17:27
  certain
• 17:27
  things
• 17:27
  in
• 17:27
  your
• 17:27
  business
• 17:28
  that
• 17:28
  you
• 17:28
  do,
• 17:28
  like
• 17:29
  maybe
• 17:29
  you
• 17:29
  do
• 17:29
  the
• 17:29
  bookkeeping,
• 17:29
  you
• 17:30
  don't
• 17:30
  love
• 17:30
  it,
• 17:30
  maybe
• 17:30
  you
• 17:30
  pay
• 17:31
  taxes,
• 17:31
  you
• 17:31
  don't
• 17:31
  love
• 17:32
  it,
• 17:32
  but
• 17:32
  you
• 17:32
  still
• 17:32
  do
• 17:32
  it
• 17:32
  because
• 17:33
  it's
• 17:33
  the
• 17:33
  necessity
• 17:33
  of
• 17:34
  owning
• 17:34
  and
• 17:34
  running
• 17:35
  a
• 17:35
  business.
• 17:35
  The
• 17:35
  same
• 17:36
  is
• 17:36
  true
• 17:36
  for
• 17:37
  time.
• 17:37
  And
• 17:38
  a
• 17:38
  lot
• 17:38
  of
• 17:38
  the
• 17:38
  things
• 17:38
  that
• 17:38
  I
• 17:38
  talk
• 17:39
  about
• 17:39
  in
• 17:39
  business
• 17:40
  is
• 17:40
  quantifying
• 17:41
  and
• 17:41
  identifying
• 17:42
  the
• 17:42
  invisible.
• 17:43
  Because
• 17:43
  just
• 17:44
  because
• 17:44
  it's
• 17:44
  invisible,
• 17:44
  just
• 17:45
  because
• 17:45
  we're
• 17:45
  not
• 17:45
  seeing
• 17:45
  it
• 17:45
  on
• 17:46
  a
• 17:46
  spreadsheet,
• 17:46
  we
• 17:46
  don't
• 17:46
  see
• 17:46
  time
• 17:47
  on
• 17:47
  a
• 17:47
  spreadsheet
• 17:47
  unless
• 17:48
  we
• 17:48
  actually
• 17:48
  do
• 17:48
  the
• 17:48
  time
• 17:48
  audit.
• 17:49
  Doesn't
• 17:49
  mean
• 17:49
  it's
• 17:50
  imaginary,
• 17:50
  it's
• 17:51
  still
• 17:51
  there.
• 17:51
  You
• 17:52
  just
• 17:52
  ignore
• 17:52
  it
• 17:53
  because
• 17:53
  you
• 17:53
  can.
• 17:54
  So
• 17:54
  I
• 17:54
  want
• 17:54
  people
• 17:55
  to
• 17:55
  get
• 17:55
  really
• 17:55
  crystal
• 17:56
  clear
• 17:56
  on
• 17:56
  where
• 17:56
  the
• 17:57
  time's
• 17:57
  actually
• 17:57
  going,
• 17:57
  because
• 17:58
  I
• 17:58
  think
• 17:58
  that's
• 17:58
  the
• 17:58
  first
• 17:58
  step
• 17:59
  in
• 17:59
  being
• 17:59
  able
• 17:59
  to
• 17:59
  solve
• 18:00
  for
• 18:00
  any
• 18:00
  kind
• 18:00
  of
• 18:01
  problems
• 18:01
  that
• 18:01
  might
• 18:01
  exist.
• 18:02
  I'm
• 18:02
  going
• 18:02
  to
• 18:02
  let
• 18:02
  you
• 18:02
  into
• 18:03
  a
• 18:03
  secret
• 18:03
  here
• 18:03
  because
• 18:03
  my
• 18:04
  husband
• 18:04
  is
• 18:04
  an
• 18:05
  engineer
• 18:05
  and
• 18:06
  engineers
• 18:06
  have
• 18:06
  to
• 18:07
  track
• 18:07
  their
• 18:07
  time
• 18:07
  all
• 18:08
  of
• 18:08
  the
• 18:08
  time.
• 18:08
  And
• 18:09
  I
• 18:09
  cannot
• 18:10
  tell
• 18:10
  you
• 18:10
  how
• 18:10
  many
• 18:10
  times
• 18:10
  he
• 18:11
  says
• 18:11
  to
• 18:11
  me,
• 18:11
  becca,
• 18:12
  pull
• 18:12
  up
• 18:12
  your
• 18:13
  time
• 18:13
  sheet
• 18:14
  and
• 18:14
  show
• 18:14
  me
• 18:14
  how
• 18:14
  much
• 18:15
  time
• 18:15
  you
• 18:15
  spent
• 18:15
  on
• 18:15
  everything.
• 18:16
  I'm
• 18:16
  like,
• 18:16
  I
• 18:17
  don't
• 18:17
  have
• 18:17
  one.
• 18:17
  I
• 18:18
  don't
• 18:18
  want
• 18:18
  to
• 18:18
  have
• 18:18
  one.
• 18:19
  But
• 18:19
  I
• 18:19
  can
• 18:19
  see
• 18:20
  why
• 18:20
  it's
• 18:20
  important.
• 18:21
  So
• 18:21
  tell
• 18:22
  me
• 18:22
  why
• 18:23
  this
• 18:23
  is
• 18:24
  important.
• 18:24
  Do
• 18:24
  I
• 18:25
  need
• 18:25
  to
• 18:25
  do
• 18:25
  it
• 18:25
  on
• 18:26
  a
• 18:26
  spreadsheet?
• 18:27
  Do
• 18:27
  I
• 18:27
  track
• 18:27
  what
• 18:28
  task
• 18:28
  is
• 18:29
  assigned
• 18:29
  to
• 18:29
  what?
• 18:29
  Like,
• 18:30
  do
• 18:30
  you
• 18:30
  have
• 18:30
  a
• 18:30
  structure?
• 18:30
  Do
• 18:31
  you
• 18:31
  have
• 18:31
  a
• 18:31
  system?
• 18:32
  How
• 18:32
  do
• 18:32
  we
• 18:32
  even
• 18:32
  get
• 18:32
  started
• 18:33
  with
• 18:33
  this?
• 18:33
  Because
• 18:33
  even
• 18:33
  this,
• 18:34
  this
• 18:34
  feels
• 18:34
  overwhelming
• 18:35
  to
• 18:35
  me.
• 18:35
  And
• 18:35
  I
• 18:35
  like
• 18:36
  systems.
• 18:37
  I'm
• 18:37
  thinking,
• 18:37
  well,
• 18:38
  I
• 18:38
  do
• 18:38
  loads
• 18:38
  of
• 18:38
  stuff
• 18:38
  with
• 18:38
  my
• 18:39
  time.
• 18:39
  How
• 18:39
  on
• 18:39
  earth
• 18:39
  do
• 18:39
  I
• 18:40
  track
• 18:40
  it?
• 18:40
  Yeah.
• 18:40
  So
• 18:41
  it
• 18:41
  really,
• 18:41
  again,
• 18:42
  it's
• 18:42
  putting
• 18:42
  on
• 18:43
  that
• 18:43
  lens
• 18:43
  of,
• 18:43
  okay,
• 18:44
  I
• 18:44
  can
• 18:44
  do
• 18:45
  this
• 18:45
  because
• 18:45
  I
• 18:45
  can
• 18:45
  do
• 18:45
  anything
• 18:46
  for
• 18:46
  10
• 18:46
  days.
• 18:46
  Right.
• 18:47
  So
• 18:47
  it's
• 18:47
  not,
• 18:47
  it's
• 18:47
  not
• 18:47
  long
• 18:48
  term.
• 18:48
  It's
• 18:49
  being
• 18:49
  very
• 18:49
  clear,
• 18:49
  like,
• 18:50
  this
• 18:50
  has
• 18:50
  an
• 18:50
  end
• 18:50
  date.
• 18:50
  And
• 18:51
  I
• 18:51
  think
• 18:51
  that's
• 18:51
  important
• 18:51
  because
• 18:52
  a
• 18:52
  lot
• 18:52
  of
• 18:52
  times
• 18:52
  people
• 18:52
  will
• 18:53
  think,
• 18:53
  oh,
• 18:54
  my
• 18:54
  God,
• 18:54
  I
• 18:54
  have
• 18:54
  to
• 18:54
  track
• 18:54
  every
• 18:55
  15
• 18:55
  minutes.
• 18:55
  That's
• 18:56
  ridiculous.
• 18:56
  Yes.
• 18:57
  And
• 18:57
  also,
• 18:58
  it's
• 18:58
  only
• 18:58
  10
• 18:59
  days.
• 18:59
  Like,
• 18:59
  put
• 18:59
  a
• 18:59
  little
• 19:00
  countdown
• 19:00
  calendar
• 19:00
  on
• 19:01
  your
• 19:01
  wall,
• 19:01
  check
• 19:02
  it
• 19:02
  off.
• 19:02
  Whatever
• 19:02
  you've
• 19:02
  got
• 19:02
  to
• 19:03
  do,
• 19:03
  just
• 19:04
  get
• 19:04
  it
• 19:04
  done
• 19:04
  for
• 19:04
  10.
• 19:05
  One
• 19:06
  rule
• 19:06
  that
• 19:06
  I
• 19:06
  always
• 19:06
  like
• 19:07
  to
• 19:07
  give
• 19:07
  people,
• 19:07
  if
• 19:07
  they.
• 19:08
  I
• 19:08
  mean,
• 19:08
  the
• 19:08
  biggest
• 19:08
  thing
• 19:09
  is
• 19:09
  taking
• 19:09
  action.
• 19:09
  Like,
• 19:10
  just
• 19:10
  doing
• 19:10
  it
• 19:11
  is.
• 19:11
  Is
• 19:11
  the
• 19:11
  biggest
• 19:12
  thing.
• 19:12
  So
• 19:12
  don't
• 19:12
  get
• 19:13
  so
• 19:13
  hung
• 19:13
  up
• 19:13
  on
• 19:13
  the
• 19:13
  rules
• 19:14
  the
• 19:14
  first
• 19:14
  time
• 19:14
  that
• 19:14
  you
• 19:14
  do
• 19:15
  it.
• 19:15
  But
• 19:16
  one
• 19:16
  rule
• 19:16
  that
• 19:16
  I
• 19:16
  like
• 19:17
  to
• 19:17
  give
• 19:17
  is
• 19:17
  like,
• 19:17
  as
• 19:17
  you
• 19:18
  start
• 19:18
  to
• 19:18
  track
• 19:18
  your
• 19:19
  time,
• 19:19
  you're
• 19:19
  going
• 19:19
  to
• 19:19
  start
• 19:19
  to
• 19:20
  really
• 19:20
  notice
• 19:20
  where
• 19:20
  there
• 19:21
  are
• 19:21
  inefficiencies,
• 19:22
  where
• 19:22
  there
• 19:22
  are
• 19:22
  patterns
• 19:23
  that
• 19:23
  you
• 19:23
  can
• 19:23
  correct.
• 19:24
  Try
• 19:24
  not
• 19:25
  to
• 19:25
  fix
• 19:26
  them
• 19:26
  in
• 19:26
  real
• 19:26
  time.
• 19:27
  Try
• 19:27
  to
• 19:27
  let
• 19:27
  those
• 19:28
  exist
• 19:28
  throughout
• 19:29
  the
• 19:29
  entire
• 19:29
  10
• 19:30
  days
• 19:30
  and
• 19:30
  then
• 19:31
  address
• 19:31
  them.
• 19:32
  Because
• 19:32
  you
• 19:32
  want
• 19:32
  to
• 19:33
  collect
• 19:33
  actual
• 19:34
  data,
• 19:34
  real
• 19:35
  data
• 19:35
  of
• 19:35
  how
• 19:36
  you've
• 19:36
  been
• 19:36
  spending
• 19:36
  your
• 19:36
  time.
• 19:37
  So
• 19:37
  that
• 19:37
  can
• 19:38
  pattern
• 19:38
  correct
• 19:39
  if
• 19:39
  you
• 19:39
  correct
• 19:39
  it
• 19:39
  in
• 19:39
  real
• 19:40
  time
• 19:40
  just
• 19:40
  for
• 19:40
  sake
• 19:41
  of.
• 19:41
  It's
• 19:41
  like
• 19:41
  when
• 19:41
  you
• 19:42
  log
• 19:42
  your
• 19:42
  food,
• 19:42
  right?
• 19:43
  Like
• 19:43
  when
• 19:43
  you're
• 19:43
  going
• 19:43
  on
• 19:43
  a
• 19:44
  weight
• 19:44
  loss
• 19:44
  journey
• 19:44
  and
• 19:44
  they
• 19:44
  say,
• 19:45
  log
• 19:45
  your.
• 19:45
  Feels
• 19:45
  like,
• 19:45
  I
• 19:45
  didn't
• 19:46
  actually
• 19:46
  eat
• 19:46
  that
• 19:46
  Cake,
• 19:47
  it
• 19:47
  doesn't
• 19:47
  actually
• 19:47
  exist.
• 19:48
  So
• 19:49
  like,
• 19:49
  same
• 19:49
  thing,
• 19:49
  like,
• 19:49
  just
• 19:49
  don't
• 19:50
  do
• 19:50
  that.
• 19:50
  Just
• 19:50
  track
• 19:51
  your
• 19:51
  time
• 19:51
  the
• 19:51
  same
• 19:52
  way.
• 19:52
  Make
• 19:52
  sure
• 19:52
  that
• 19:53
  you're
• 19:53
  not
• 19:53
  changing
• 19:53
  the
• 19:53
  data.
• 19:53
  So
• 19:54
  that
• 19:54
  would
• 19:54
  be
• 19:54
  one
• 19:54
  thing
• 19:54
  that
• 19:54
  I
• 19:55
  always
• 19:55
  want
• 19:55
  to
• 19:55
  mention,
• 19:56
  but
• 19:56
  it
• 19:57
  really
• 19:57
  is
• 19:57
  just
• 19:57
  tracking
• 19:58
  in
• 19:58
  15
• 19:59
  minute
• 19:59
  increments
• 20:00
  and
• 20:00
  just
• 20:00
  looking
• 20:00
  at
• 20:00
  what
• 20:01
  you're
• 20:01
  doing
• 20:01
  during
• 20:01
  that
• 20:01
  time.
• 20:02
  Because
• 20:02
  a
• 20:02
  lot
• 20:02
  of
• 20:02
  times
• 20:03
  people
• 20:03
  say,
• 20:03
  for
• 20:04
  example,
• 20:04
  social
• 20:04
  media,
• 20:05
  right?
• 20:05
  A
• 20:05
  lot
• 20:05
  of
• 20:05
  times
• 20:06
  people
• 20:06
  will
• 20:06
  say,
• 20:06
  I
• 20:06
  don't
• 20:06
  spend
• 20:07
  that
• 20:07
  much
• 20:07
  time
• 20:07
  on
• 20:07
  social
• 20:07
  media.
• 20:08
  Well,
• 20:09
  probably
• 20:09
  you
• 20:09
  do.
• 20:10
  Probably
• 20:10
  between
• 20:10
  the
• 20:10
  scrolling,
• 20:11
  just
• 20:11
  mindless
• 20:12
  scrolling,
• 20:13
  probably
• 20:13
  between
• 20:13
  the
• 20:14
  recording
• 20:14
  of
• 20:14
  the
• 20:14
  videos,
• 20:15
  the
• 20:15
  editing
• 20:15
  of
• 20:16
  the
• 20:16
  videos,
• 20:16
  you're
• 20:16
  probably
• 20:17
  spending
• 20:17
  hours
• 20:17
  and
• 20:17
  hours
• 20:18
  every
• 20:18
  week
• 20:18
  and
• 20:19
  then
• 20:19
  you
• 20:19
  can
• 20:19
  identify,
• 20:20
  okay,
• 20:20
  that
• 20:21
  is
• 20:21
  a
• 20:21
  place
• 20:21
  that's
• 20:21
  getting,
• 20:22
  I
• 20:22
  don't
• 20:22
  know,
• 20:22
  15
• 20:23
  hours
• 20:23
  of
• 20:23
  my
• 20:24
  week
• 20:24
  every
• 20:25
  week.
• 20:25
  How
• 20:25
  can
• 20:26
  I
• 20:26
  correct
• 20:26
  for
• 20:26
  it?
• 20:26
  What
• 20:26
  systems
• 20:27
  exist,
• 20:27
  what
• 20:27
  AI
• 20:28
  tools
• 20:28
  are
• 20:28
  out
• 20:28
  there
• 20:29
  that
• 20:29
  can
• 20:29
  help
• 20:29
  me
• 20:29
  make
• 20:30
  that
• 20:30
  process
• 20:30
  even
• 20:30
  more
• 20:31
  streamlined?
• 20:31
  How
• 20:31
  do
• 20:32
  I
• 20:32
  not
• 20:32
  scroll
• 20:32
  so
• 20:32
  much?
• 20:33
  Do
• 20:33
  I
• 20:33
  put
• 20:33
  a
• 20:33
  time
• 20:34
  limit
• 20:34
  on
• 20:34
  my
• 20:34
  social
• 20:35
  media
• 20:35
  usage?
• 20:35
  Like,
• 20:36
  you
• 20:36
  can
• 20:36
  start
• 20:36
  just
• 20:36
  to
• 20:37
  get
• 20:37
  really
• 20:37
  creative
• 20:37
  with
• 20:38
  how
• 20:38
  you
• 20:38
  identify
• 20:39
  that
• 20:39
  time
• 20:39
  and
• 20:39
  then
• 20:40
  as
• 20:40
  you're
• 20:40
  freeing
• 20:40
  up
• 20:40
  that
• 20:41
  time,
• 20:41
  then
• 20:41
  that
• 20:42
  allows
• 20:42
  you
• 20:42
  to
• 20:42
  be
• 20:42
  able
• 20:43
  to
• 20:43
  do
• 20:43
  more
• 20:43
  higher
• 20:44
  value
• 20:44
  tasks
• 20:45
  or
• 20:45
  things
• 20:45
  that
• 20:45
  align
• 20:46
  more
• 20:46
  for
• 20:46
  you,
• 20:47
  but
• 20:47
  you
• 20:47
  have
• 20:48
  to
• 20:48
  have
• 20:48
  the
• 20:48
  data
• 20:48
  first.
• 20:49
  And
• 20:49
  that's
• 20:49
  the
• 20:49
  same.
• 20:49
  Like
• 20:49
  you
• 20:50
  can't
• 20:50
  ever
• 20:50
  say,
• 20:50
  we
• 20:50
  always
• 20:50
  want
• 20:51
  to
• 20:51
  say
• 20:51
  time
• 20:51
  is
• 20:51
  money
• 20:51
  and
• 20:52
  money
• 20:52
  is
• 20:52
  time,
• 20:52
  but
• 20:52
  then
• 20:53
  we
• 20:53
  don't
• 20:53
  actually
• 20:53
  treat
• 20:53
  it
• 20:54
  that
• 20:54
  way.
• 20:54
  This
• 20:55
  allows
• 20:55
  you
• 20:55
  to
• 20:55
  treat
• 20:56
  it
• 20:56
  that
• 20:56
  way
• 20:56
  because
• 20:56
  for
• 20:57
  your
• 20:57
  money,
• 20:57
  if
• 20:57
  you
• 20:57
  think
• 20:57
  about,
• 20:57
  you
• 20:58
  have
• 20:58
  bookkeeping
• 20:58
  and
• 20:58
  you
• 20:58
  have
• 20:58
  accounting
• 20:59
  and
• 20:59
  you
• 20:59
  have
• 20:59
  forecasting,
• 21:00
  you
• 21:00
  have
• 21:00
  your
• 21:00
  P
• 21:00
  and
• 21:00
  L
• 21:01
  for
• 21:02
  time,
• 21:02
  we
• 21:02
  don't
• 21:02
  have
• 21:02
  any
• 21:03
  of
• 21:03
  that,
• 21:03
  but
• 21:03
  we
• 21:03
  know
• 21:04
  that
• 21:04
  it's
• 21:04
  just
• 21:04
  as
• 21:05
  important,
• 21:05
  if
• 21:05
  not
• 21:06
  more
• 21:06
  important
• 21:06
  of
• 21:07
  a
• 21:07
  resource.
• 21:07
  So
• 21:08
  this
• 21:08
  allows
• 21:08
  us
• 21:08
  to
• 21:08
  really
• 21:09
  get
• 21:09
  clear
• 21:09
  on,
• 21:10
  on
• 21:10
  that
• 21:10
  data
• 21:10
  so
• 21:10
  that
• 21:11
  we
• 21:11
  can,
• 21:11
  you
• 21:11
  know,
• 21:12
  when
• 21:12
  we
• 21:12
  say,
• 21:12
  I
• 21:13
  don't
• 21:13
  have
• 21:13
  the
• 21:13
  money
• 21:13
  to
• 21:14
  pay
• 21:14
  my
• 21:14
  people,
• 21:14
  will
• 21:14
  you
• 21:15
  find
• 21:15
  it
• 21:15
  because
• 21:15
  you
• 21:15
  have
• 21:15
  data?
• 21:16
  I
• 21:16
  don't
• 21:16
  have
• 21:16
  the
• 21:16
  money
• 21:16
  to
• 21:16
  pay
• 21:16
  taxes,
• 21:17
  will
• 21:17
  you
• 21:17
  find
• 21:17
  it
• 21:18
  because
• 21:18
  you
• 21:18
  have
• 21:18
  data?
• 21:19
  The
• 21:19
  same
• 21:19
  thing
• 21:19
  for
• 21:19
  time.
• 21:20
  Love
• 21:20
  it.
• 21:20
  Okay,
• 21:21
  you've
• 21:21
  inspired
• 21:22
  me.
• 21:22
  I
• 21:22
  need
• 21:22
  to
• 21:23
  do
• 21:23
  this.
• 21:23
  So
• 21:23
  for
• 21:23
  10
• 21:24
  days
• 21:24
  we
• 21:25
  basically
• 21:25
  just
• 21:25
  need
• 21:25
  to
• 21:25
  note
• 21:26
  down
• 21:26
  every
• 21:26
  15
• 21:27
  minutes
• 21:27
  the
• 21:27
  tasks
• 21:28
  we've
• 21:28
  done,
• 21:28
  what
• 21:28
  we've
• 21:29
  done
• 21:29
  and
• 21:30
  what
• 21:30
  we
• 21:30
  feel
• 21:30
  like
• 21:31
  doing.
• 21:31
  Like
• 21:31
  whether
• 21:31
  we
• 21:31
  like
• 21:32
  doing
• 21:32
  it,
• 21:32
  whether
• 21:32
  we
• 21:32
  don't
• 21:33
  like
• 21:33
  doing
• 21:33
  it.
• 21:33
  Is
• 21:33
  that
• 21:34
  right?
• 21:34
  So
• 21:34
  that
• 21:34
  we
• 21:34
  can
• 21:34
  then
• 21:35
  reflect
• 21:36
  back
• 21:36
  and
• 21:36
  go,
• 21:36
  oh,
• 21:36
  I
• 21:37
  spent
• 21:37
  a
• 21:37
  lot
• 21:37
  of
• 21:37
  time
• 21:37
  doing
• 21:37
  things
• 21:38
  I
• 21:38
  didn't
• 21:38
  enjoy
• 21:38
  or
• 21:39
  yeah,
• 21:39
  exactly.
• 21:40
  And
• 21:40
  it's
• 21:40
  actually
• 21:40
  it's
• 21:41
  so
• 21:41
  important
• 21:41
  to
• 21:41
  do
• 21:41
  things
• 21:42
  that
• 21:42
  you
• 21:42
  enjoy
• 21:43
  from
• 21:43
  a
• 21:43
  capacity
• 21:43
  standpoint.
• 21:44
  You're
• 21:44
  going
• 21:44
  to
• 21:45
  be
• 21:45
  more
• 21:45
  passionate
• 21:45
  about
• 21:45
  what
• 21:46
  you
• 21:46
  do,
• 21:46
  you're
• 21:46
  going
• 21:46
  to
• 21:46
  like
• 21:46
  what
• 21:47
  you
• 21:47
  do
• 21:47
  more,
• 21:47
  so
• 21:47
  you're
• 21:48
  going
• 21:48
  to
• 21:48
  do
• 21:48
  it
• 21:49
  better.
• 21:49
  Really,
• 21:49
  you're
• 21:50
  going
• 21:50
  to
• 21:50
  expand
• 21:50
  your
• 21:50
  capacity.
• 21:51
  Energy
• 21:51
  and
• 21:51
  time
• 21:51
  are
• 21:52
  very
• 21:52
  much
• 21:52
  interconnected
• 21:53
  and
• 21:54
  I
• 21:54
  don't
• 21:54
  think
• 21:54
  that
• 21:54
  that's
• 21:55
  addressed
• 21:55
  enough.
• 21:55
  If
• 21:56
  we're
• 21:56
  spinning,
• 21:56
  I
• 21:57
  like
• 21:57
  to
• 21:57
  say
• 21:57
  I
• 21:57
  want
• 21:57
  to
• 21:57
  see
• 21:57
  more
• 21:58
  green
• 21:58
  than
• 21:58
  red,
• 21:58
  meaning
• 21:59
  more
• 21:59
  high
• 21:59
  energy
• 22:00
  fueling
• 22:01
  tasks
• 22:01
  than
• 22:01
  red
• 22:02
  draining
• 22:02
  task.
• 22:03
  Will
• 22:03
  you
• 22:03
  ever
• 22:03
  not
• 22:04
  have
• 22:04
  red
• 22:04
  on
• 22:04
  your
• 22:05
  time
• 22:05
  tracking
• 22:05
  sheet?
• 22:06
  Probably
• 22:06
  not.
• 22:07
  Ideally,
• 22:07
  yes,
• 22:08
  but
• 22:08
  probably
• 22:08
  not.
• 22:09
  But
• 22:09
  I
• 22:09
  want
• 22:09
  to
• 22:09
  see
• 22:09
  more
• 22:10
  green
• 22:10
  than
• 22:10
  red
• 22:10
  because
• 22:11
  that
• 22:11
  means
• 22:11
  that
• 22:11
  you're
• 22:11
  living
• 22:12
  in
• 22:12
  the
• 22:12
  zone,
• 22:12
  that
• 22:12
  you
• 22:13
  really
• 22:13
  operate
• 22:14
  at
• 22:14
  an
• 22:14
  optimal
• 22:15
  level.
• 22:15
  And
• 22:15
  when
• 22:16
  you
• 22:16
  operate
• 22:16
  in
• 22:16
  that
• 22:16
  optimal
• 22:17
  level,
• 22:17
  then
• 22:17
  obviously
• 22:18
  everything,
• 22:19
  everything
• 22:19
  expands,
• 22:20
  everything
• 22:20
  gets
• 22:20
  better.
• 22:21
  So
• 22:21
  that's
• 22:22
  the
• 22:22
  energy
• 22:22
  and
• 22:23
  timepiece
• 22:23
  are
• 22:23
  really
• 22:23
  interconnected
• 22:24
  in
• 22:24
  that
• 22:24
  way
• 22:24
  and
• 22:25
  I
• 22:25
  just,
• 22:25
  I
• 22:25
  don't
• 22:26
  think
• 22:26
  there's
• 22:26
  enough
• 22:27
  focus
• 22:27
  on
• 22:27
  that.
• 22:29
  So
• 22:29
  being
• 22:29
  able
• 22:29
  to
• 22:30
  track
• 22:30
  your
• 22:30
  time,
• 22:31
  putting
• 22:31
  red
• 22:32
  to
• 22:32
  green,
• 22:32
  putting
• 22:32
  a
• 22:33
  value
• 22:33
  on
• 22:33
  it,
• 22:33
  is,
• 22:34
  is
• 22:34
  an
• 22:35
  important
• 22:35
  piece
• 22:35
  of
• 22:35
  the
• 22:35
  time
• 22:36
  tracking.
• 22:36
  And
• 22:36
  so
• 22:37
  once
• 22:37
  you've
• 22:37
  got
• 22:37
  that
• 22:37
  data.
• 22:38
  So
• 22:38
  I've
• 22:38
  got
• 22:38
  my
• 22:39
  10
• 22:39
  days
• 22:39
  of
• 22:39
  data,
• 22:39
  I've
• 22:40
  worked
• 22:40
  out
• 22:40
  where
• 22:41
  I'm
• 22:41
  spending
• 22:41
  my
• 22:41
  time
• 22:42
  and
• 22:42
  it's
• 22:42
  probably
• 22:42
  going
• 22:42
  to
• 22:43
  show
• 22:43
  me
• 22:43
  some
• 22:43
  things
• 22:44
  I
• 22:44
  didn't
• 22:44
  realize,
• 22:44
  like
• 22:45
  I
• 22:45
  spent
• 22:45
  too
• 22:45
  much
• 22:46
  time
• 22:46
  on
• 22:46
  social
• 22:46
  media
• 22:47
  or
• 22:47
  here's
• 22:47
  some
• 22:47
  things
• 22:47
  I
• 22:47
  don't
• 22:48
  enjoy.
• 22:48
  Once
• 22:48
  we've
• 22:49
  got
• 22:49
  that,
• 22:50
  what's
• 22:50
  the
• 22:50
  next
• 22:50
  step
• 22:51
  then?
• 22:51
  Is
• 22:51
  it
• 22:51
  identifying
• 22:52
  areas
• 22:52
  where
• 22:53
  we
• 22:53
  can
• 22:53
  outsource?
• 22:53
  Is
• 22:54
  it
• 22:54
  identifying
• 22:54
  areas
• 22:55
  to
• 22:55
  bring
• 22:55
  in
• 22:55
  technology?
• 22:56
  Is
• 22:56
  it
• 22:56
  identifying
• 22:57
  areas
• 22:57
  to
• 22:58
  do?
• 22:58
  Just
• 22:58
  ditch
• 22:59
  completely.
• 22:59
  How
• 22:59
  do
• 22:59
  we
• 23:00
  take
• 23:00
  that
• 23:01
  data
• 23:01
  and
• 23:01
  do
• 23:01
  something
• 23:01
  meaningful
• 23:02
  with
• 23:02
  it?
• 23:02
  Yeah,
• 23:03
  all,
• 23:03
  all
• 23:04
  those
• 23:04
  things,
• 23:05
  I
• 23:05
  call
• 23:05
  it
• 23:05
  dea.
• 23:06
  So
• 23:06
  delegate,
• 23:06
  eliminate
• 23:07
  and
• 23:07
  automate.
• 23:08
  So
• 23:08
  what
• 23:08
  can
• 23:08
  you
• 23:08
  delegate?
• 23:09
  If
• 23:09
  you
• 23:09
  have
• 23:09
  a
• 23:09
  team
• 23:09
  member
• 23:10
  or
• 23:10
  maybe
• 23:10
  you
• 23:10
  need
• 23:10
  to
• 23:10
  outsource
• 23:11
  something,
• 23:11
  what
• 23:12
  can
• 23:12
  you
• 23:12
  delegate?
• 23:12
  What
• 23:13
  can
• 23:13
  you
• 23:13
  eliminate?
• 23:13
  Things
• 23:13
  that
• 23:13
  you're
• 23:14
  doing.
• 23:14
  You're
• 23:14
  going
• 23:14
  to
• 23:15
  find
• 23:15
  things
• 23:15
  that
• 23:15
  you're
• 23:15
  doing
• 23:15
  that
• 23:15
  you
• 23:16
  don't
• 23:16
  necessarily
• 23:16
  need
• 23:16
  to
• 23:17
  be
• 23:17
  doing
• 23:17
  either
• 23:17
  right
• 23:18
  now,
• 23:18
  in
• 23:18
  the
• 23:18
  season
• 23:19
  or
• 23:19
  at
• 23:20
  all.
• 23:20
  So
• 23:20
  you
• 23:20
  can
• 23:20
  just
• 23:21
  eliminate
• 23:21
  those
• 23:21
  things
• 23:22
  and
• 23:22
  then
• 23:22
  what
• 23:22
  can
• 23:22
  you
• 23:23
  automate?
• 23:23
  And
• 23:23
  again,
• 23:23
  that
• 23:24
  goes
• 23:24
  back
• 23:24
  to
• 23:24
  what
• 23:24
  we're
• 23:24
  talking
• 23:25
  about
• 23:25
  with
• 23:25
  AI.
• 23:26
  Like
• 23:26
  we've
• 23:26
  never
• 23:26
  had
• 23:27
  so
• 23:27
  many
• 23:27
  apps
• 23:28
  and
• 23:28
  tech
• 23:29
  and
• 23:29
  AI
• 23:29
  that
• 23:30
  support
• 23:30
  us
• 23:30
  in
• 23:30
  automating
• 23:31
  different
• 23:31
  things
• 23:31
  than
• 23:32
  we
• 23:32
  do
• 23:32
  right
• 23:32
  now.
• 23:32
  And
• 23:32
  that's
• 23:33
  only
• 23:33
  going
• 23:33
  to
• 23:33
  grow.
• 23:34
  So
• 23:34
  starting
• 23:34
  to
• 23:34
  train
• 23:35
  our
• 23:35
  mind
• 23:35
  to
• 23:35
  constantly
• 23:36
  be
• 23:36
  looking
• 23:36
  for
• 23:36
  the
• 23:36
  things
• 23:37
  that
• 23:37
  can
• 23:37
  make
• 23:37
  things
• 23:38
  can
• 23:38
  make
• 23:38
  this
• 23:38
  easier.
• 23:39
  Like
• 23:39
  we
• 23:39
  don't
• 23:39
  have
• 23:40
  to
• 23:40
  just
• 23:40
  do
• 23:40
  something
• 23:40
  the
• 23:41
  way
• 23:41
  that
• 23:41
  we've
• 23:41
  been
• 23:41
  doing
• 23:41
  it,
• 23:41
  because
• 23:42
  that's
• 23:42
  the
• 23:42
  way
• 23:42
  that
• 23:42
  we've
• 23:43
  always
• 23:43
  been
• 23:43
  doing
• 23:43
  it.
• 23:44
  We
• 23:44
  can
• 23:44
  actually
• 23:45
  identify,
• 23:46
  oh,
• 23:46
  this
• 23:46
  pattern
• 23:46
  no
• 23:46
  longer
• 23:47
  serves
• 23:47
  me.
• 23:47
  This
• 23:47
  pattern
• 23:47
  no
• 23:48
  longer
• 23:48
  serves
• 23:48
  the
• 23:48
  business.
• 23:49
  How
• 23:49
  can
• 23:50
  I
• 23:50
  make
• 23:50
  that
• 23:50
  better?
• 23:51
  And
• 23:51
  then
• 23:51
  you
• 23:51
  go
• 23:51
  out
• 23:51
  and
• 23:52
  you
• 23:52
  look
• 23:52
  for
• 23:52
  the
• 23:52
  things
• 23:52
  that
• 23:52
  make
• 23:52
  it
• 23:53
  better.
• 23:53
  Whether
• 23:53
  that's
• 23:53
  a
• 23:53
  human,
• 23:54
  whether
• 23:54
  that's
• 23:54
  someone
• 23:55
  that
• 23:55
  can
• 23:55
  do
• 23:55
  this
• 23:55
  for
• 23:56
  you,
• 23:56
  or
• 23:56
  whether
• 23:56
  it's
• 23:57
  tech.
• 23:57
  And
• 23:57
  what
• 23:57
  about
• 23:58
  for
• 23:58
  the
• 23:58
  wedding
• 23:58
  business
• 23:58
  owner
• 23:59
  that's
• 23:59
  not
• 23:59
  very
• 23:59
  good
• 23:59
  at
• 24:00
  letting
• 24:00
  things
• 24:00
  go?
• 24:01
  Because
• 24:01
  I
• 24:01
  have
• 24:01
  this
• 24:01
  conversation
• 24:02
  with
• 24:02
  people
• 24:02
  a
• 24:02
  lot.
• 24:03
  I'm
• 24:03
  sure
• 24:03
  you
• 24:03
  do
• 24:03
  too,
• 24:04
  where
• 24:04
  you,
• 24:04
  you
• 24:05
  see
• 24:05
  all
• 24:05
  the
• 24:05
  systems
• 24:06
  and
• 24:06
  you
• 24:06
  see
• 24:06
  where
• 24:06
  they're
• 24:06
  spending
• 24:07
  their
• 24:07
  time.
• 24:07
  And
• 24:08
  sometimes
• 24:08
  they're
• 24:09
  spending
• 24:09
  their
• 24:09
  time
• 24:09
  on
• 24:09
  tasks
• 24:10
  which
• 24:10
  they
• 24:10
  can
• 24:11
  do
• 24:11
  well,
• 24:12
  but
• 24:12
  maybe
• 24:13
  their
• 24:13
  time
• 24:13
  isn't
• 24:13
  best
• 24:13
  spent
• 24:14
  there.
• 24:14
  But
• 24:14
  they
• 24:14
  struggle
• 24:15
  to
• 24:15
  let
• 24:15
  it
• 24:15
  go.
• 24:15
  Cause
• 24:15
  they
• 24:16
  think,
• 24:16
  well,
• 24:16
  why
• 24:16
  do
• 24:16
  I
• 24:16
  want
• 24:16
  to
• 24:16
  pay
• 24:17
  someone
• 24:17
  else
• 24:17
  to
• 24:17
  do
• 24:17
  that
• 24:17
  when
• 24:18
  I
• 24:18
  can
• 24:18
  just
• 24:18
  do
• 24:18
  it
• 24:18
  myself?
• 24:19
  How
• 24:19
  do
• 24:19
  we
• 24:19
  address
• 24:20
  that?
• 24:21
  Yeah,
• 24:21
  yeah,
• 24:22
  I
• 24:22
  see
• 24:22
  that
• 24:22
  a
• 24:22
  lot
• 24:22
  as
• 24:22
  well.
• 24:24
  I
• 24:24
  think
• 24:24
  if
• 24:24
  we
• 24:24
  can
• 24:24
  really
• 24:25
  start
• 24:25
  quantifying
• 24:27
  that
• 24:27
  in
• 24:27
  terms
• 24:28
  of
• 24:28
  what's
• 24:28
  the
• 24:28
  opportunity
• 24:29
  cost,
• 24:29
  what
• 24:30
  are
• 24:30
  you
• 24:30
  missing
• 24:30
  out
• 24:31
  on?
• 24:31
  And
• 24:31
  when
• 24:31
  you
• 24:32
  do
• 24:32
  the
• 24:32
  time
• 24:32
  tracking
• 24:33
  part
• 24:33
  of
• 24:33
  it
• 24:34
  is
• 24:34
  also
• 24:34
  going
• 24:34
  through
• 24:35
  each
• 24:35
  task
• 24:35
  and
• 24:36
  similar
• 24:36
  to
• 24:36
  when
• 24:36
  you
• 24:36
  go
• 24:37
  to
• 24:37
  Google
• 24:37
  and
• 24:37
  you
• 24:37
  go
• 24:37
  like
• 24:38
  to
• 24:38
  a
• 24:38
  restaurant
• 24:38
  and
• 24:38
  it
• 24:38
  has
• 24:39
  a
• 24:39
  $1,
• 24:39
  2,
• 24:39
  3
• 24:39
  or
• 24:40
  $4
• 24:40
  sign
• 24:41
  saying
• 24:41
  if
• 24:42
  it's
• 24:42
  a
• 24:42
  really
• 24:42
  inexpensive
• 24:43
  thing
• 24:43
  or
• 24:43
  a
• 24:43
  super
• 24:44
  duper
• 24:44
  expensive
• 24:44
  thing,
• 24:44
  you
• 24:45
  kind
• 24:45
  of
• 24:45
  do
• 24:45
  the
• 24:45
  same
• 24:45
  thing
• 24:46
  for
• 24:46
  that
• 24:46
  task
• 24:46
  for
• 24:47
  you.
• 24:47
  And
• 24:47
  so
• 24:47
  I
• 24:48
  call
• 24:48
  those
• 24:48
  high
• 24:48
  value
• 24:48
  versus
• 24:49
  low
• 24:49
  value
• 24:49
  tasks.
• 24:49
  And
• 24:50
  you
• 24:50
  want
• 24:50
  to
• 24:50
  be
• 24:50
  spending
• 24:50
  as
• 24:51
  much
• 24:51
  of
• 24:51
  your
• 24:51
  time
• 24:51
  as
• 24:51
  possible
• 24:52
  in
• 24:52
  high
• 24:52
  value
• 24:52
  tasks.
• 24:53
  Tasks,
• 24:53
  low
• 24:53
  value
• 24:54
  doesn't
• 24:54
  mean
• 24:54
  lesser
• 24:55
  value,
• 24:55
  it
• 24:55
  just
• 24:55
  means
• 24:56
  better,
• 24:56
  better
• 24:57
  allocated
• 24:57
  to
• 24:58
  somebody
• 24:58
  else
• 24:58
  or
• 24:58
  something
• 24:59
  else.
• 25:00
  You
• 25:00
  want
• 25:00
  to
• 25:00
  be
• 25:00
  spending
• 25:00
  your,
• 25:01
  if
• 25:01
  you're
• 25:01
  a
• 25:01
  business
• 25:01
  owner
• 25:02
  listening
• 25:02
  to
• 25:02
  this
• 25:02
  like
• 25:03
  you
• 25:03
  want
• 25:03
  to
• 25:03
  be
• 25:03
  spending
• 25:03
  your
• 25:03
  time
• 25:04
  working
• 25:04
  on
• 25:04
  strategy
• 25:05
  and
• 25:05
  visioning
• 25:05
  things
• 25:06
  that
• 25:06
  actually
• 25:06
  align
• 25:07
  with
• 25:07
  you
• 25:07
  energetically,
• 25:08
  things
• 25:08
  that
• 25:08
  light
• 25:08
  you
• 25:08
  up,
• 25:09
  things
• 25:09
  that
• 25:09
  fuel
• 25:09
  you
• 25:09
  and
• 25:09
  are
• 25:10
  able
• 25:10
  to
• 25:10
  expand
• 25:10
  your
• 25:11
  capacity.
• 25:12
  Partnerships,
• 25:13
  vendor
• 25:13
  relationships,
• 25:14
  especially
• 25:14
  in
• 25:14
  the
• 25:14
  wedding
• 25:15
  industry,
• 25:15
  relationships
• 25:16
  are
• 25:16
  key.
• 25:17
  So
• 25:17
  looking
• 25:17
  at
• 25:18
  your
• 25:18
  time
• 25:18
  and
• 25:18
  seeing,
• 25:19
  oh,
• 25:19
  these
• 25:20
  are
• 25:20
  actually
• 25:20
  lower
• 25:20
  value
• 25:21
  times,
• 25:21
  yeah,
• 25:21
  I
• 25:21
  can
• 25:22
  do
• 25:22
  them,
• 25:22
  but
• 25:23
  they're
• 25:23
  costing
• 25:23
  me.
• 25:24
  My
• 25:24
  time
• 25:24
  is
• 25:24
  better
• 25:25
  spent
• 25:25
  somewhere
• 25:25
  else.
• 25:26
  My
• 25:26
  time
• 25:26
  is
• 25:26
  better
• 25:26
  spent
• 25:27
  on
• 25:27
  these
• 25:27
  tasks
• 25:27
  that
• 25:27
  can
• 25:28
  move
• 25:28
  us
• 25:28
  forward.
• 25:29
  And
• 25:29
  this
• 25:29
  is
• 25:29
  actually
• 25:30
  more
• 25:30
  so
• 25:30
  for
• 25:30
  an
• 25:31
  admin.
• 25:31
  And
• 25:31
  yeah,
• 25:32
  I'm
• 25:32
  going
• 25:32
  to
• 25:32
  spend
• 25:32
  a
• 25:32
  little
• 25:32
  bit
• 25:32
  of
• 25:33
  my
• 25:33
  time
• 25:33
  training
• 25:34
  this
• 25:34
  person.
• 25:34
  I
• 25:35
  think
• 25:35
  that's
• 25:35
  also
• 25:35
  where
• 25:35
  I
• 25:35
  get
• 25:36
  the
• 25:36
  kickback.
• 25:36
  It's
• 25:36
  like,
• 25:36
  well
• 25:36
  then
• 25:37
  I
• 25:37
  have
• 25:37
  to
• 25:37
  like,
• 25:37
  I
• 25:37
  have
• 25:38
  to
• 25:38
  train
• 25:38
  this
• 25:38
  person
• 25:38
  and
• 25:39
  I
• 25:39
  don't
• 25:39
  want,
• 25:39
  I
• 25:39
  don't
• 25:39
  have
• 25:39
  the
• 25:40
  time
• 25:40
  to
• 25:40
  do
• 25:40
  that.
• 25:41
  You
• 25:41
  really
• 25:41
  don't
• 25:41
  have
• 25:41
  the
• 25:42
  time
• 25:42
  not
• 25:42
  to
• 25:43
  do
• 25:43
  that
• 25:43
  because
• 25:43
  then
• 25:43
  you're
• 25:44
  just
• 25:44
  going
• 25:44
  to
• 25:44
  be
• 25:44
  doing
• 25:44
  this
• 25:45
  low
• 25:45
  value
• 25:45
  task
• 25:46
  forever
• 25:46
  and
• 25:46
  always
• 25:47
  and
• 25:47
  foregoing
• 25:48
  all
• 25:48
  the
• 25:48
  higher
• 25:48
  value
• 25:49
  tasks
• 25:49
  that
• 25:49
  you
• 25:49
  could
• 25:49
  be
• 25:49
  doing
• 25:50
  for
• 25:50
  your
• 25:50
  business.
• 25:51
  So
• 25:51
  what
• 25:51
  I
• 25:51
  like
• 25:51
  to
• 25:52
  say
• 25:52
  around
• 25:52
  this
• 25:52
  mindset
• 25:53
  is
• 25:53
  you
• 25:53
  are
• 25:53
  either
• 25:54
  wasting
• 25:54
  time,
• 25:54
  spending
• 25:54
  time
• 25:55
  or
• 25:55
  investing
• 25:55
  time.
• 25:55
  And
• 25:56
  I
• 25:56
  think
• 25:56
  when
• 25:56
  you're
• 25:56
  training
• 25:57
  somebody
• 25:57
  up
• 25:57
  to
• 25:58
  take
• 25:58
  over
• 25:58
  the
• 25:58
  low
• 25:59
  value
• 25:59
  tasks
• 25:59
  that
• 25:59
  you've
• 26:00
  carried
• 26:00
  for
• 26:00
  so
• 26:00
  long,
• 26:01
  that's
• 26:01
  an
• 26:01
  immense
• 26:02
  investment
• 26:02
  of
• 26:02
  your
• 26:03
  time
• 26:03
  because
• 26:03
  it's
• 26:04
  going
• 26:04
  to
• 26:04
  come
• 26:04
  back
• 26:04
  to
• 26:04
  you
• 26:05
  once
• 26:05
  you
• 26:05
  get,
• 26:05
  once
• 26:05
  you
• 26:06
  put
• 26:06
  forth
• 26:06
  that
• 26:06
  time
• 26:06
  to
• 26:07
  begin
• 26:07
  with
• 26:08
  later
• 26:08
  on.
• 26:08
  That's
• 26:09
  what
• 26:09
  you're
• 26:09
  looking
• 26:09
  for,
• 26:09
  is
• 26:09
  that
• 26:10
  ROI
• 26:10
  of
• 26:10
  your
• 26:10
  time.
• 26:11
  Later
• 26:11
  on
• 26:11
  you're
• 26:11
  going
• 26:11
  to
• 26:12
  get
• 26:12
  all
• 26:12
  that
• 26:12
  time
• 26:13
  back.
• 26:13
  So
• 26:14
  yeah,
• 26:14
  it
• 26:14
  is
• 26:14
  a
• 26:14
  little
• 26:14
  bit
• 26:14
  of
• 26:14
  time
• 26:14
  in
• 26:15
  the
• 26:15
  here
• 26:15
  and
• 26:15
  now.
• 26:15
  But
• 26:15
  I
• 26:15
  also
• 26:16
  like
• 26:16
  to
• 26:16
  think
• 26:16
  about
• 26:16
  the
• 26:17
  future
• 26:17
  and
• 26:18
  what
• 26:18
  that,
• 26:18
  what
• 26:18
  that
• 26:19
  means
• 26:19
  for
• 26:19
  your
• 26:19
  future
• 26:19
  if
• 26:19
  you
• 26:20
  put
• 26:20
  forth
• 26:20
  the
• 26:20
  time
• 26:20
  right
• 26:21
  now.
• 26:21
  So
• 26:22
  that's
• 26:22
  how
• 26:22
  I
• 26:22
  typically
• 26:23
  handle
• 26:23
  that.
• 26:23
  And
• 26:23
  also
• 26:24
  I
• 26:25
  just
• 26:25
  let
• 26:25
  them
• 26:25
  know
• 26:26
  like,
• 26:26
  you
• 26:26
  don't
• 26:26
  have
• 26:27
  to
• 26:27
  do
• 26:27
  it
• 26:27
  all
• 26:27
  at
• 26:27
  once.
• 26:28
  And
• 26:28
  I
• 26:28
  think
• 26:28
  that's
• 26:28
  the
• 26:28
  big
• 26:29
  thing,
• 26:29
  like
• 26:29
  identify
• 26:30
  the
• 26:30
  problem
• 26:31
  areas,
• 26:31
  the
• 26:31
  challenging
• 26:32
  areas,
• 26:33
  and
• 26:33
  then
• 26:33
  just
• 26:33
  pick
• 26:33
  one
• 26:34
  and
• 26:34
  start
• 26:34
  there
• 26:34
  and
• 26:34
  start
• 26:35
  as
• 26:35
  small
• 26:35
  as
• 26:36
  humanly
• 26:36
  possible.
• 26:36
  Because
• 26:37
  it's
• 26:37
  all
• 26:37
  a
• 26:37
  change
• 26:38
  in
• 26:38
  habit,
• 26:38
  it's
• 26:38
  all
• 26:38
  a
• 26:39
  change
• 26:39
  in
• 26:39
  mindset.
• 26:40
  So
• 26:40
  we
• 26:40
  were
• 26:40
  not
• 26:40
  going
• 26:40
  to
• 26:40
  be
• 26:41
  able
• 26:41
  to
• 26:41
  tackle
• 26:41
  it
• 26:41
  all
• 26:41
  at
• 26:42
  once.
• 26:42
  Just
• 26:42
  baby
• 26:43
  steps
• 26:43
  is
• 26:43
  the
• 26:44
  name
• 26:44
  of
• 26:44
  the
• 26:44
  game
• 26:44
  with
• 26:44
  it.
• 26:44
  This,
• 26:45
  I
• 26:45
  think
• 26:46
  so
• 26:46
  much
• 26:46
  of
• 26:46
  it
• 26:46
  comes
• 26:47
  down
• 26:47
  to
• 26:47
  mindset
• 26:48
  and
• 26:48
  I
• 26:48
  think
• 26:48
  it
• 26:48
  kind
• 26:49
  of
• 26:49
  goes
• 26:49
  back
• 26:49
  to
• 26:49
  the
• 26:49
  overarching
• 26:50
  thing
• 26:50
  that
• 26:51
  you've
• 26:51
  been
• 26:51
  saying
• 26:51
  about
• 26:51
  how
• 26:52
  we
• 26:52
  don't
• 26:52
  really
• 26:52
  put
• 26:52
  a
• 26:53
  value
• 26:53
  on
• 26:53
  time
• 26:53
  and
• 26:54
  it's
• 26:54
  invisible.
• 26:55
  But
• 26:55
  actually
• 26:55
  when
• 26:56
  we
• 26:56
  say,
• 26:56
  oh,
• 26:56
  it's
• 26:57
  cheaper
• 26:57
  for
• 26:57
  me
• 26:57
  to
• 26:57
  do
• 26:57
  it
• 26:58
  myself,
• 26:58
  we're
• 26:58
  actually
• 26:59
  valuing
• 27:00
  ourselves
• 27:00
  and
• 27:00
  our
• 27:01
  hourly
• 27:01
  rate
• 27:02
  lower
• 27:02
  than
• 27:03
  the
• 27:03
  assistant.
• 27:04
  Right.
• 27:04
  And
• 27:04
  actually,
• 27:05
  yeah,
• 27:05
  it's
• 27:05
  because
• 27:05
  for
• 27:06
  some
• 27:06
  reason
• 27:06
  we
• 27:06
  have
• 27:06
  this
• 27:06
  mindset.
• 27:07
  Well,
• 27:07
  our
• 27:08
  time
• 27:08
  is
• 27:08
  free,
• 27:09
  but
• 27:09
  it
• 27:09
  shouldn't
• 27:10
  be.
• 27:10
  Our
• 27:10
  time
• 27:10
  shouldn't
• 27:10
  be
• 27:11
  free.
• 27:11
  We
• 27:11
  should
• 27:11
  be
• 27:11
  the
• 27:12
  most
• 27:12
  expensive
• 27:12
  asset
• 27:12
  in
• 27:13
  our
• 27:13
  business.
• 27:14
  Yes,
• 27:14
  absolutely.
• 27:14
  And
• 27:15
  I
• 27:15
  do
• 27:15
  see
• 27:15
  that
• 27:16
  a
• 27:16
  lot
• 27:16
  as
• 27:16
  well.
• 27:16
  It's
• 27:17
  people
• 27:17
  are
• 27:17
  doing
• 27:17
  this
• 27:18
  because
• 27:18
  they
• 27:18
  think
• 27:18
  that
• 27:20
  it's
• 27:20
  not
• 27:20
  costing
• 27:21
  them
• 27:21
  anything,
• 27:21
  but
• 27:21
  it's
• 27:22
  cost.
• 27:22
  If
• 27:22
  you
• 27:22
  look
• 27:22
  at
• 27:22
  again,
• 27:23
  the
• 27:23
  opportunity
• 27:23
  cost
• 27:23
  is
• 27:24
  costing
• 27:24
  you
• 27:24
  hugely.
• 27:25
  If
• 27:25
  you
• 27:25
  were
• 27:26
  doing
• 27:26
  this,
• 27:26
  if
• 27:26
  you
• 27:26
  were
• 27:26
  spending
• 27:27
  your
• 27:27
  time
• 27:27
  doing
• 27:27
  these
• 27:27
  higher
• 27:27
  value
• 27:28
  tasks,
• 27:28
  building
• 27:29
  those
• 27:29
  relationships
• 27:30
  Doing
• 27:30
  sales,
• 27:31
  power
• 27:31
  hours,
• 27:31
  whatever
• 27:32
  it
• 27:32
  might
• 27:32
  be,
• 27:33
  versus,
• 27:34
  I
• 27:34
  don't
• 27:34
  know,
• 27:35
  taking
• 27:35
  pictures
• 27:36
  of
• 27:36
  receipts
• 27:36
  and
• 27:36
  putting
• 27:36
  it
• 27:37
  into
• 27:37
  your
• 27:37
  bookkeeping
• 27:37
  system
• 27:38
  or
• 27:38
  whatever,
• 27:39
  smaller
• 27:39
  tasks,
• 27:40
  checking
• 27:41
  emails.
• 27:41
  You
• 27:41
  know,
• 27:42
  now
• 27:42
  that.
• 27:42
  That's
• 27:42
  another
• 27:42
  thing,
• 27:43
  too.
• 27:43
  It's
• 27:43
  like
• 27:43
  a
• 27:44
  lot
• 27:44
  of
• 27:44
  times,
• 27:44
  people
• 27:44
  spend
• 27:45
  tons
• 27:45
  of
• 27:45
  times
• 27:45
  in
• 27:45
  their
• 27:45
  emails,
• 27:46
  just
• 27:46
  as
• 27:46
  an
• 27:46
  example.
• 27:46
  And
• 27:47
  it's.
• 27:47
  There's.
• 27:47
  There
• 27:47
  are
• 27:48
  tools
• 27:48
  that
• 27:48
  allow
• 27:48
  you
• 27:49
  not
• 27:49
  to
• 27:49
  do
• 27:49
  that,
• 27:49
  that
• 27:50
  can.
• 27:50
  AI
• 27:50
  can
• 27:50
  come
• 27:51
  in
• 27:51
  and
• 27:51
  clean
• 27:51
  out
• 27:51
  your
• 27:52
  inbox
• 27:52
  for
• 27:52
  you.
• 27:53
  You
• 27:53
  can
• 27:53
  turn
• 27:53
  it
• 27:53
  into
• 27:53
  a
• 27:54
  project
• 27:54
  management
• 27:54
  system.
• 27:55
  So
• 27:55
  that's
• 27:56
  why
• 27:56
  I
• 27:56
  like
• 27:56
  doing
• 27:56
  the
• 27:57
  time
• 27:57
  tracking,
• 27:57
  because
• 27:57
  it
• 27:58
  says.
• 27:58
  It
• 27:58
  shows
• 27:58
  me
• 27:59
  the
• 27:59
  data,
• 27:59
  it
• 27:59
  shows
• 28:00
  me
• 28:00
  the
• 28:00
  areas
• 28:00
  that
• 28:00
  I
• 28:00
  need
• 28:01
  to
• 28:01
  approve.
• 28:01
  And
• 28:01
  then
• 28:01
  I
• 28:01
  get
• 28:02
  to
• 28:02
  get
• 28:02
  really
• 28:02
  curious
• 28:02
  about
• 28:03
  it
• 28:03
  and
• 28:03
  say,
• 28:03
  all
• 28:03
  right,
• 28:04
  well,
• 28:04
  where.
• 28:05
  What
• 28:05
  can
• 28:05
  I
• 28:05
  do
• 28:05
  to
• 28:05
  solve
• 28:06
  for
• 28:06
  this?
• 28:07
  And
• 28:07
  then
• 28:07
  that's
• 28:07
  where
• 28:08
  the
• 28:08
  fun
• 28:08
  starts.
• 28:09
  The
• 28:09
  fun
• 28:09
  starts
• 28:10
  for
• 28:10
  people
• 28:10
  who
• 28:10
  love
• 28:10
  systems,
• 28:11
  particularly.
• 28:13
  We
• 28:13
  could
• 28:14
  just
• 28:14
  geek
• 28:14
  out
• 28:14
  about
• 28:14
  these
• 28:15
  kind
• 28:15
  of
• 28:15
  systems
• 28:15
  all
• 28:16
  day.
• 28:16
  But
• 28:16
  it's
• 28:16
  so
• 28:17
  true.
• 28:17
  And
• 28:17
  also
• 28:18
  it
• 28:19
  frees
• 28:19
  us
• 28:19
  up
• 28:20
  to
• 28:20
  continue
• 28:20
  to
• 28:20
  be
• 28:21
  creative.
• 28:21
  So
• 28:21
  as
• 28:21
  you
• 28:21
  were
• 28:22
  talking,
• 28:22
  I
• 28:22
  was
• 28:22
  just
• 28:22
  thinking
• 28:23
  about
• 28:23
  this
• 28:23
  podcast
• 28:23
  as
• 28:24
  an
• 28:24
  example.
• 28:24
  People
• 28:25
  say
• 28:25
  to
• 28:25
  me,
• 28:25
  how
• 28:25
  have
• 28:25
  you
• 28:25
  managed
• 28:26
  to
• 28:26
  get
• 28:26
  to
• 28:27
  200
• 28:27
  episodes
• 28:27
  of
• 28:28
  the
• 28:28
  podcast?
• 28:28
  How
• 28:28
  do
• 28:28
  you
• 28:28
  do
• 28:28
  it
• 28:29
  every
• 28:29
  week?
• 28:29
  And
• 28:30
  it's
• 28:30
  because
• 28:31
  I
• 28:31
  ended
• 28:31
  up
• 28:32
  shifting
• 28:33
  how
• 28:33
  I
• 28:33
  did
• 28:33
  it
• 28:33
  to
• 28:33
  stay
• 28:34
  creative.
• 28:34
  So
• 28:34
  I
• 28:34
  absolutely
• 28:35
  love
• 28:35
  doing
• 28:35
  this
• 28:35
  podcast
• 28:36
  because
• 28:36
  I
• 28:37
  do
• 28:37
  the
• 28:37
  hour
• 28:37
  where
• 28:38
  I
• 28:38
  talk
• 28:38
  to
• 28:38
  the
• 28:38
  guest,
• 28:39
  which
• 28:39
  I
• 28:39
  love
• 28:39
  doing,
• 28:40
  and
• 28:40
  it
• 28:41
  really
• 28:41
  fills
• 28:41
  me
• 28:41
  up
• 28:42
  and
• 28:42
  inspires
• 28:42
  me.
• 28:43
  And
• 28:43
  then
• 28:43
  all
• 28:43
  of
• 28:43
  the
• 28:44
  administration
• 28:44
  work
• 28:45
  goes
• 28:45
  to
• 28:45
  someone
• 28:46
  else.
• 28:46
  So
• 28:46
  all
• 28:46
  of
• 28:46
  the
• 28:46
  bit
• 28:47
  that
• 28:47
  was
• 28:47
  draining
• 28:47
  me
• 28:48
  of
• 28:48
  that,
• 28:48
  which
• 28:48
  was
• 28:48
  the
• 28:49
  editing
• 28:49
  and
• 28:50
  the
• 28:50
  audio
• 28:50
  correcting
• 28:51
  and
• 28:52
  the
• 28:52
  exporting
• 28:53
  and
• 28:53
  the
• 28:53
  cutting
• 28:53
  it
• 28:53
  up
• 28:53
  for
• 28:54
  social
• 28:54
  media,
• 28:54
  all
• 28:55
  of
• 28:55
  those
• 28:55
  things
• 28:55
  which
• 28:55
  were
• 28:55
  important,
• 28:56
  they
• 28:57
  drained
• 28:57
  and
• 28:58
  they
• 28:58
  took
• 28:58
  away
• 28:58
  from
• 28:59
  me.
• 28:59
  And
• 28:59
  the
• 28:59
  moment
• 29:00
  I
• 29:00
  outsourced
• 29:00
  them,
• 29:01
  it
• 29:01
  meant
• 29:01
  I
• 29:02
  don't
• 29:02
  mind
• 29:02
  doing
• 29:02
  this
• 29:02
  a
• 29:03
  couple
• 29:03
  of
• 29:03
  hours
• 29:03
  a
• 29:03
  week.
• 29:03
  I
• 29:04
  love
• 29:04
  having
• 29:04
  conversations
• 29:05
  with
• 29:05
  my
• 29:05
  educator
• 29:06
  friends
• 29:06
  and
• 29:06
  teaching
• 29:07
  and
• 29:07
  sharing
• 29:08
  and
• 29:08
  yes,
• 29:08
  I
• 29:09
  could
• 29:09
  do
• 29:09
  all
• 29:09
  of
• 29:09
  the
• 29:10
  other
• 29:10
  things,
• 29:10
  too,
• 29:11
  but
• 29:11
  actually
• 29:11
  I'm
• 29:12
  much
• 29:12
  more
• 29:12
  creative
• 29:12
  and
• 29:13
  free
• 29:13
  to
• 29:13
  have
• 29:13
  these
• 29:14
  great
• 29:14
  conversations
• 29:15
  because
• 29:15
  I
• 29:15
  then
• 29:16
  pay
• 29:16
  someone
• 29:16
  who's
• 29:17
  much
• 29:17
  better
• 29:17
  at
• 29:17
  it
• 29:17
  than
• 29:18
  me
• 29:18
  to
• 29:18
  do
• 29:19
  it
• 29:19
  in
• 29:19
  their
• 29:19
  time
• 29:20
  instead
• 29:20
  of
• 29:20
  mine.
• 29:20
  Right?
• 29:21
  Yeah.
• 29:21
  And
• 29:21
  I
• 29:21
  think
• 29:21
  it's
• 29:22
  so
• 29:22
  important
• 29:22
  to
• 29:22
  do.
• 29:23
  Again,
• 29:23
  we've
• 29:23
  talked
• 29:23
  about
• 29:23
  this,
• 29:23
  but
• 29:24
  to
• 29:24
  do
• 29:24
  the
• 29:24
  things
• 29:24
  that
• 29:24
  light
• 29:24
  you
• 29:24
  up
• 29:25
  and
• 29:25
  energize
• 29:25
  you.
• 29:26
  Not
• 29:26
  just
• 29:27
  in
• 29:27
  business,
• 29:27
  though,
• 29:27
  right?
• 29:28
  Also
• 29:28
  in
• 29:28
  your
• 29:29
  personal.
• 29:29
  Because
• 29:29
  we
• 29:30
  have
• 29:30
  been
• 29:30
  conditioned,
• 29:31
  and
• 29:31
  subconsciously
• 29:32
  or
• 29:32
  consciously,
• 29:32
  we
• 29:32
  believe
• 29:33
  that
• 29:33
  we
• 29:33
  exist
• 29:33
  in
• 29:34
  two
• 29:34
  separate
• 29:34
  parts
• 29:34
  where
• 29:34
  one
• 29:35
  part
• 29:35
  is
• 29:35
  professional
• 29:36
  and
• 29:36
  one
• 29:36
  part
• 29:36
  is
• 29:37
  personal,
• 29:38
  when
• 29:38
  really
• 29:38
  we
• 29:38
  know
• 29:39
  that
• 29:39
  what
• 29:39
  happens
• 29:40
  in
• 29:40
  our
• 29:40
  personal
• 29:40
  influence
• 29:41
  is
• 29:41
  professional
• 29:41
  and
• 29:41
  vice
• 29:42
  versa.
• 29:42
  And
• 29:42
  so
• 29:42
  we
• 29:43
  need
• 29:43
  to
• 29:43
  constantly
• 29:43
  be
• 29:43
  pouring
• 29:44
  into
• 29:44
  ourselves
• 29:45
  and
• 29:45
  to
• 29:45
  be
• 29:46
  fueling
• 29:46
  ourselves
• 29:46
  in
• 29:47
  ways
• 29:47
  that
• 29:47
  really
• 29:47
  energize
• 29:48
  us
• 29:48
  because
• 29:49
  it
• 29:49
  allows
• 29:50
  us
• 29:50
  to
• 29:50
  show
• 29:50
  up
• 29:50
  differently.
• 29:50
  I
• 29:51
  like
• 29:51
  to
• 29:51
  give
• 29:51
  the
• 29:51
  example
• 29:52
  of.
• 29:53
  And
• 29:53
  I
• 29:53
  never
• 29:53
  remember
• 29:54
  his
• 29:54
  name
• 29:54
  but
• 29:54
  the
• 29:55
  Lego
• 29:55
  guy
• 29:56
  from
• 29:56
  the
• 29:57
  Lego
• 29:57
  Movie.
• 29:57
  And
• 29:57
  he's
• 29:57
  like,
• 29:58
  everything
• 29:58
  is
• 29:58
  awesome.
• 29:59
  That
• 30:00
  guy
• 30:00
  versus
• 30:01
  the.
• 30:02
  What
• 30:03
  was
• 30:03
  that
• 30:03
  movie?
• 30:04
  The
• 30:04
  one
• 30:04
  with
• 30:04
  all
• 30:04
  the
• 30:04
  emotions.
• 30:05
  It
• 30:05
  was
• 30:05
  a
• 30:05
  Disney
• 30:05
  movie.
• 30:06
  Maybe,
• 30:06
  you
• 30:06
  know,
• 30:06
  because
• 30:06
  you're
• 30:06
  a
• 30:07
  mom,
• 30:07
  but
• 30:07
  it
• 30:07
  was
• 30:07
  like
• 30:07
  a
• 30:07
  Disney
• 30:07
  movie.
• 30:08
  And
• 30:08
  it
• 30:08
  had,
• 30:08
  like,
• 30:08
  angry
• 30:09
  guy
• 30:09
  anxiety.
• 30:11
  Yes,
• 30:11
  that
• 30:11
  one.
• 30:12
  And
• 30:12
  so
• 30:12
  then
• 30:12
  I
• 30:12
  like
• 30:13
  to
• 30:13
  think
• 30:13
  about
• 30:13
  those
• 30:13
  different
• 30:13
  emotions
• 30:14
  and
• 30:14
  how
• 30:14
  that
• 30:14
  energy
• 30:14
  plays.
• 30:15
  And
• 30:15
  specifically
• 30:16
  around
• 30:16
  the
• 30:16
  sadness,
• 30:17
  the
• 30:17
  blue
• 30:17
  character.
• 30:17
  It's
• 30:18
  like
• 30:18
  those
• 30:18
  are
• 30:18
  two
• 30:19
  very
• 30:19
  different
• 30:19
  energies.
• 30:20
  So
• 30:20
  energy
• 30:20
  does
• 30:21
  impact
• 30:21
  how
• 30:22
  we
• 30:22
  show
• 30:22
  up.
• 30:22
  Energy
• 30:23
  does
• 30:23
  affect
• 30:23
  our
• 30:24
  quote,
• 30:24
  unquote,
• 30:24
  productivity.
• 30:25
  And
• 30:26
  so
• 30:26
  we
• 30:26
  want
• 30:26
  to
• 30:26
  be
• 30:26
  pouring
• 30:26
  into
• 30:27
  ourselves
• 30:27
  and
• 30:27
  fueling
• 30:28
  ourselves
• 30:28
  in
• 30:28
  all
• 30:29
  of
• 30:29
  our
• 30:29
  energetic
• 30:29
  pillars
• 30:30
  so
• 30:30
  that
• 30:30
  we
• 30:30
  can
• 30:31
  show
• 30:31
  up
• 30:31
  fully
• 30:31
  and
• 30:32
  that
• 30:32
  we
• 30:32
  can
• 30:32
  do
• 30:32
  the
• 30:32
  best
• 30:32
  that
• 30:33
  we
• 30:33
  can
• 30:33
  do.
• 30:33
  So
• 30:33
  even,
• 30:34
  like,
• 30:34
  I
• 30:34
  love
• 30:34
  that
• 30:34
  example
• 30:35
  of
• 30:35
  your
• 30:35
  creativity
• 30:36
  because.
• 30:36
  Because
• 30:36
  that
• 30:37
  actually
• 30:37
  is
• 30:37
  allowing
• 30:38
  you
• 30:38
  to
• 30:38
  be
• 30:39
  more,
• 30:39
  more
• 30:40
  energized
• 30:40
  to
• 30:40
  be
• 30:41
  doing
• 30:41
  all
• 30:41
  the
• 30:42
  things
• 30:42
  in
• 30:42
  your
• 30:42
  business.
• 30:43
  And
• 30:43
  again,
• 30:43
  to
• 30:44
  your
• 30:44
  point
• 30:44
  too,
• 30:44
  like,
• 30:44
  somebody
• 30:45
  else
• 30:45
  is
• 30:45
  really
• 30:45
  good
• 30:46
  at
• 30:46
  that
• 30:46
  stuff.
• 30:46
  Somebody
• 30:46
  else
• 30:47
  really
• 30:47
  likes
• 30:47
  that.
• 30:47
  Like
• 30:47
  bookkeeping.
• 30:48
  Like,
• 30:48
  I
• 30:48
  hate
• 30:49
  bookkeeping,
• 30:50
  but
• 30:50
  there
• 30:50
  are
• 30:50
  people
• 30:50
  who
• 30:50
  geek
• 30:51
  out
• 30:51
  on
• 30:51
  bookkeeping
• 30:52
  and
• 30:52
  love
• 30:52
  bookkeeping.
• 30:53
  And
• 30:53
  I'm
• 30:53
  gonna.
• 30:54
  It
• 30:54
  is
• 30:54
  my
• 30:54
  gift.
• 30:55
  I
• 30:55
  serve
• 30:56
  them.
• 30:56
  It
• 30:56
  is
• 30:56
  my
• 30:56
  gift
• 30:56
  to
• 30:57
  them
• 30:57
  to
• 30:57
  let
• 30:57
  them
• 30:57
  do
• 30:57
  my
• 30:58
  bookkeeping.
• 30:58
  Right.
• 30:59
  Yeah,
• 31:00
  absolutely.
• 31:01
  So,
• 31:01
  so
• 31:01
  true.
• 31:02
  So
• 31:02
  how
• 31:02
  do
• 31:02
  we
• 31:02
  stop
• 31:03
  ourselves
• 31:03
  as
• 31:04
  well
• 31:04
  being
• 31:04
  busy?
• 31:05
  Fools.
• 31:05
  Because
• 31:05
  I
• 31:06
  think
• 31:06
  a
• 31:06
  lot
• 31:06
  of
• 31:06
  the
• 31:06
  time
• 31:06
  we
• 31:07
  see
• 31:07
  time
• 31:07
  and
• 31:08
  then
• 31:08
  we
• 31:08
  fill
• 31:08
  time,
• 31:09
  but
• 31:09
  also
• 31:10
  we
• 31:10
  spend
• 31:11
  time
• 31:11
  on
• 31:11
  stuff
• 31:12
  that
• 31:12
  is
• 31:13
  wasting
• 31:13
  time
• 31:13
  as
• 31:14
  well.
• 31:14
  Or
• 31:14
  sometimes
• 31:14
  we
• 31:15
  just
• 31:15
  feel
• 31:15
  the
• 31:15
  need
• 31:15
  to
• 31:16
  tell
• 31:16
  everyone
• 31:16
  we're
• 31:16
  really
• 31:17
  busy.
• 31:17
  We're
• 31:17
  so
• 31:18
  busy
• 31:18
  at
• 31:18
  the
• 31:18
  moment,
• 31:19
  we.
• 31:19
  We
• 31:19
  can't
• 31:20
  be
• 31:20
  up
• 31:20
  because
• 31:20
  we're
• 31:21
  so
• 31:21
  busy.
• 31:21
  And
• 31:22
  quite
• 31:23
  a
• 31:23
  lot
• 31:23
  of
• 31:23
  the
• 31:23
  time
• 31:24
  we're
• 31:24
  busy
• 31:25
  for
• 31:25
  the
• 31:25
  sake
• 31:25
  of
• 31:25
  being
• 31:26
  busy.
• 31:26
  Does
• 31:26
  that
• 31:27
  make
• 31:27
  sense?
• 31:27
  Yeah,
• 31:28
  complete
• 31:28
  sense.
• 31:28
  And
• 31:28
  I
• 31:28
  think
• 31:29
  that's
• 31:29
  why
• 31:29
  I
• 31:29
  said
• 31:29
  earlier,
• 31:30
  like,
• 31:30
  quote,
• 31:30
  unquote,
• 31:31
  productivity.
• 31:32
  I
• 31:32
  hate
• 31:32
  the
• 31:32
  word
• 31:32
  productivity.
• 31:33
  I
• 31:34
  people,
• 31:34
  I
• 31:34
  think
• 31:34
  words
• 31:35
  matter.
• 31:35
  So
• 31:36
  the
• 31:36
  words
• 31:36
  that
• 31:36
  you
• 31:36
  use
• 31:36
  influence.
• 31:37
  The
• 31:37
  actions
• 31:37
  that
• 31:37
  you
• 31:38
  take
• 31:38
  influence
• 31:38
  results
• 31:38
  that
• 31:39
  you
• 31:39
  get.
• 31:39
  So
• 31:39
  if
• 31:39
  you
• 31:39
  say,
• 31:39
  I
• 31:40
  want
• 31:40
  to
• 31:40
  be
• 31:40
  productive,
• 31:40
  you're
• 31:41
  going
• 31:41
  to
• 31:41
  take
• 31:41
  actions
• 31:41
  that
• 31:41
  make
• 31:42
  you
• 31:42
  more
• 31:42
  productive,
• 31:42
  which
• 31:43
  are
• 31:43
  going
• 31:43
  to
• 31:43
  influence
• 31:44
  the
• 31:44
  results
• 31:44
  that
• 31:45
  you
• 31:45
  are
• 31:45
  a
• 31:45
  more
• 31:45
  productive
• 31:46
  person.
• 31:46
  But
• 31:46
  what
• 31:46
  actually
• 31:47
  is
• 31:47
  productivity,
• 31:48
  if
• 31:48
  you
• 31:48
  break
• 31:48
  it
• 31:48
  down
• 31:49
  to
• 31:49
  what
• 31:49
  productivity
• 31:49
  actually
• 31:50
  is,
• 31:50
  it
• 31:50
  came
• 31:50
  from
• 31:50
  A
• 31:51
  factory
• 31:51
  age.
• 31:51
  It
• 31:51
  came
• 31:51
  from
• 31:52
  the
• 31:52
  industrial
• 31:52
  error.
• 31:53
  It's
• 31:53
  output
• 31:53
  per
• 31:54
  input.
• 31:54
  Like,
• 31:54
  that
• 31:55
  is
• 31:55
  ew.
• 31:56
  Like,
• 31:56
  I
• 31:56
  don't
• 31:57
  want
• 31:57
  to.
• 31:57
  Like,
• 31:57
  that's
• 31:57
  not
• 31:58
  something
• 31:58
  that
• 31:58
  I
• 31:58
  want
• 31:58
  to
• 31:58
  do.
• 31:58
  That
• 31:59
  just
• 31:59
  means
• 31:59
  you're
• 31:59
  busier.
• 31:59
  Exactly
• 32:00
  to
• 32:00
  your
• 32:00
  point.
• 32:01
  I
• 32:01
  want
• 32:01
  to
• 32:01
  make
• 32:01
  sure
• 32:01
  that
• 32:01
  the
• 32:02
  things
• 32:02
  that
• 32:02
  I'm
• 32:02
  filling
• 32:02
  my
• 32:03
  time
• 32:03
  with
• 32:03
  allow
• 32:04
  me
• 32:04
  to
• 32:04
  be
• 32:04
  more
• 32:04
  the
• 32:04
  person
• 32:05
  that
• 32:05
  I
• 32:05
  want
• 32:05
  to
• 32:05
  be.
• 32:05
  And
• 32:06
  I
• 32:06
  think
• 32:06
  that's
• 32:06
  the
• 32:06
  mind
• 32:06
  shift,
• 32:07
  set
• 32:07
  shift
• 32:08
  that
• 32:08
  you
• 32:08
  have
• 32:08
  to
• 32:08
  make.
• 32:09
  Because
• 32:09
  we
• 32:09
  can
• 32:10
  very
• 32:10
  easily
• 32:11
  just
• 32:11
  create
• 32:11
  all
• 32:12
  this
• 32:12
  time.
• 32:12
  We
• 32:12
  can
• 32:12
  use
• 32:13
  all
• 32:13
  the
• 32:13
  tools,
• 32:13
  we
• 32:13
  can
• 32:13
  do
• 32:13
  the
• 32:14
  time
• 32:14
  audit,
• 32:14
  we
• 32:14
  can
• 32:15
  create
• 32:15
  all
• 32:15
  this
• 32:15
  time.
• 32:15
  But
• 32:15
  if
• 32:16
  we
• 32:16
  don't
• 32:16
  shift
• 32:16
  the
• 32:17
  pattern,
• 32:17
  if
• 32:17
  we
• 32:17
  don't
• 32:17
  shift
• 32:18
  the
• 32:18
  mindset,
• 32:19
  we
• 32:19
  are
• 32:19
  just
• 32:19
  going
• 32:20
  to
• 32:20
  fill
• 32:20
  it
• 32:20
  with
• 32:20
  more
• 32:20
  things
• 32:21
  to
• 32:21
  do.
• 32:21
  Because
• 32:21
  we've
• 32:21
  been
• 32:22
  conditioned,
• 32:22
  especially
• 32:23
  as
• 32:23
  women,
• 32:23
  especially
• 32:23
  as
• 32:24
  parents,
• 32:24
  that
• 32:25
  the
• 32:25
  more
• 32:25
  that
• 32:25
  we
• 32:25
  do,
• 32:25
  the
• 32:26
  more
• 32:26
  valuable
• 32:26
  we
• 32:26
  are,
• 32:27
  the
• 32:27
  harder
• 32:27
  we
• 32:27
  work,
• 32:28
  the
• 32:28
  more
• 32:28
  effort,
• 32:29
  the
• 32:29
  better
• 32:29
  the
• 32:29
  result.
• 32:29
  And
• 32:30
  that's
• 32:30
  not
• 32:30
  always
• 32:30
  the
• 32:30
  case.
• 32:31
  Sometimes
• 32:31
  just
• 32:31
  letting
• 32:31
  it
• 32:31
  be
• 32:32
  easy,
• 32:32
  sometimes
• 32:33
  doing
• 32:33
  less
• 32:33
  is
• 32:34
  going
• 32:34
  to
• 32:34
  be
• 32:34
  the
• 32:34
  thing
• 32:34
  that
• 32:35
  actually
• 32:35
  allows
• 32:35
  you
• 32:35
  to
• 32:35
  be
• 32:36
  more
• 32:36
  of
• 32:36
  the
• 32:36
  person
• 32:36
  that
• 32:36
  you
• 32:36
  want
• 32:37
  to
• 32:37
  be.
• 32:37
  And
• 32:37
  I
• 32:37
  don't
• 32:37
  think
• 32:38
  that
• 32:38
  anybody
• 32:39
  really
• 32:39
  got
• 32:39
  into
• 32:39
  business
• 32:40
  to
• 32:41
  do
• 32:41
  all
• 32:41
  the
• 32:41
  things
• 32:41
  and
• 32:41
  wear
• 32:42
  on
• 32:42
  the
• 32:42
  hats
• 32:42
  and
• 32:42
  be
• 32:43
  super.
• 32:43
  Like,
• 32:44
  we
• 32:44
  didn't
• 32:44
  trade
• 32:45
  our
• 32:45
  very
• 32:46
  lucrative,
• 32:47
  cushy
• 32:48
  salary
• 32:49
  from
• 32:49
  corporate,
• 32:49
  if
• 32:50
  that's
• 32:50
  our
• 32:50
  background,
• 32:51
  to
• 32:51
  come
• 32:51
  into
• 32:51
  business
• 32:52
  ownership
• 32:52
  and
• 32:53
  to
• 32:53
  do
• 32:53
  and
• 32:53
  to
• 32:54
  just
• 32:54
  be
• 32:54
  busy
• 32:54
  all
• 32:54
  the
• 32:54
  time
• 32:55
  and
• 32:55
  to
• 32:55
  do
• 32:55
  all
• 32:55
  the
• 32:55
  things.
• 32:55
  Like,
• 32:56
  the
• 32:56
  beautiful
• 32:56
  thing
• 32:56
  about
• 32:57
  business
• 32:57
  is
• 32:57
  you
• 32:57
  get
• 32:57
  to
• 32:57
  create
• 32:58
  it
• 32:58
  to
• 32:58
  be
• 32:58
  your
• 32:58
  own.
• 32:58
  But
• 32:59
  a
• 32:59
  lot
• 32:59
  of
• 32:59
  times
• 33:00
  we
• 33:00
  just,
• 33:00
  we
• 33:00
  value
• 33:01
  ourselves
• 33:01
  based
• 33:01
  on
• 33:01
  how
• 33:02
  busy
• 33:02
  we
• 33:02
  are.
• 33:02
  So
• 33:02
  it
• 33:03
  really
• 33:03
  is
• 33:03
  breaking
• 33:03
  that
• 33:04
  mindset
• 33:05
  and
• 33:05
  understanding
• 33:05
  that
• 33:06
  as
• 33:06
  you
• 33:06
  create
• 33:06
  the
• 33:07
  more
• 33:07
  time,
• 33:07
  the
• 33:08
  goal
• 33:08
  is
• 33:08
  not
• 33:08
  to
• 33:08
  create
• 33:08
  more
• 33:09
  time
• 33:09
  with
• 33:09
  your
• 33:09
  time
• 33:09
  audit
• 33:10
  so
• 33:10
  that
• 33:10
  you
• 33:10
  can
• 33:10
  fill
• 33:10
  it
• 33:11
  with
• 33:11
  more
• 33:11
  things
• 33:11
  to
• 33:11
  do.
• 33:12
  The
• 33:12
  goal
• 33:12
  is
• 33:12
  to
• 33:12
  create,
• 33:13
  to
• 33:13
  create
• 33:14
  more
• 33:14
  time
• 33:14
  and
• 33:14
  then
• 33:15
  really
• 33:15
  assess.
• 33:15
  Okay,
• 33:16
  now
• 33:16
  that
• 33:16
  I
• 33:17
  have
• 33:17
  this
• 33:17
  time,
• 33:18
  what
• 33:18
  can
• 33:19
  I
• 33:19
  put
• 33:19
  in
• 33:19
  there
• 33:19
  or
• 33:20
  not
• 33:20
  put
• 33:20
  in
• 33:20
  there
• 33:21
  that
• 33:21
  allows
• 33:21
  me
• 33:21
  to
• 33:21
  be
• 33:21
  the
• 33:21
  person
• 33:22
  I
• 33:22
  want
• 33:22
  to
• 33:22
  be?
• 33:22
  Do
• 33:22
  I
• 33:23
  want
• 33:23
  to
• 33:23
  be
• 33:23
  a
• 33:23
  more
• 33:23
  present
• 33:23
  parent?
• 33:24
  Is
• 33:24
  that
• 33:24
  why
• 33:24
  I
• 33:24
  became
• 33:25
  an
• 33:25
  entrepreneur
• 33:26
  and
• 33:26
  a
• 33:26
  business
• 33:26
  owner?
• 33:27
  Do
• 33:27
  I
• 33:27
  want
• 33:27
  to
• 33:27
  be
• 33:27
  someone
• 33:28
  who
• 33:28
  is
• 33:29
  healthy
• 33:29
  and
• 33:29
  fit
• 33:29
  and
• 33:29
  runs
• 33:30
  marathons?
• 33:30
  Do
• 33:30
  I
• 33:31
  want
• 33:31
  to
• 33:31
  be
• 33:31
  someone
• 33:31
  who
• 33:32
  can
• 33:32
  care
• 33:32
  for
• 33:32
  my
• 33:32
  aging
• 33:33
  parents?
• 33:33
  Like.
• 33:33
  Like,
• 33:34
  what
• 33:34
  are
• 33:34
  the
• 33:34
  things
• 33:34
  that
• 33:35
  you
• 33:35
  want
• 33:35
  to
• 33:35
  be?
• 33:35
  And
• 33:35
  then
• 33:36
  focus
• 33:36
  on
• 33:36
  that
• 33:37
  versus
• 33:37
  on,
• 33:37
  all
• 33:38
  right,
• 33:38
  I
• 33:38
  have
• 33:38
  all
• 33:38
  this
• 33:38
  time.
• 33:38
  Now
• 33:38
  let's
• 33:39
  do
• 33:39
  all
• 33:39
  these
• 33:39
  other
• 33:39
  700
• 33:40
  tasks
• 33:40
  that
• 33:41
  I
• 33:41
  really
• 33:41
  don't
• 33:41
  need
• 33:41
  to
• 33:41
  be
• 33:42
  doing,
• 33:42
  and
• 33:42
  somebody
• 33:42
  else
• 33:43
  can
• 33:43
  do
• 33:43
  them
• 33:43
  or
• 33:43
  they
• 33:43
  don't
• 33:43
  need
• 33:43
  to
• 33:44
  happen
• 33:44
  at
• 33:44
  all.
• 33:44
  Okay,
• 33:45
  I
• 33:45
  want
• 33:45
  to
• 33:45
  talk
• 33:45
  about
• 33:46
  something
• 33:46
  else
• 33:46
  that
• 33:46
  I
• 33:47
  see
• 33:47
  a
• 33:47
  lot
• 33:48
  and
• 33:48
  you
• 33:49
  mentioned
• 33:49
  earlier
• 33:50
  about
• 33:50
  emails
• 33:51
  and
• 33:51
  how
• 33:51
  there's
• 33:51
  AI
• 33:52
  systems
• 33:52
  that
• 33:52
  can
• 33:52
  help
• 33:53
  with
• 33:53
  your
• 33:53
  emails.
• 33:53
  And
• 33:54
  we
• 33:54
  both
• 33:54
  know
• 33:55
  that
• 33:55
  there
• 33:55
  are
• 33:55
  tons
• 33:56
  of
• 33:56
  systems
• 33:56
  just
• 33:56
  going
• 33:57
  back
• 33:57
  to
• 33:57
  Vegas.
• 33:57
  You
• 33:57
  can
• 33:57
  walk
• 33:58
  around
• 33:58
  that
• 33:58
  expo
• 33:58
  floor
• 33:59
  and
• 33:59
  the
• 33:59
  system
• 33:59
  system
• 34:00
  systems
• 34:00
  for
• 34:00
  days
• 34:01
  in
• 34:01
  terms
• 34:01
  of
• 34:02
  technology
• 34:02
  systems.
• 34:03
  And
• 34:03
  I
• 34:03
  think
• 34:04
  one
• 34:04
  of
• 34:04
  the
• 34:04
  things
• 34:04
  I
• 34:05
  see
• 34:05
  is
• 34:06
  that
• 34:06
  people
• 34:06
  realize
• 34:07
  they
• 34:07
  need
• 34:08
  some
• 34:08
  kind
• 34:08
  of
• 34:08
  technology
• 34:09
  to
• 34:09
  help
• 34:10
  and
• 34:11
  then
• 34:11
  they
• 34:11
  just
• 34:11
  get
• 34:11
  overwhelmed
• 34:12
  with
• 34:12
  choice
• 34:13
  and
• 34:13
  they
• 34:13
  don't
• 34:13
  know
• 34:13
  how
• 34:13
  to
• 34:14
  decide
• 34:14
  on
• 34:14
  the
• 34:14
  right
• 34:14
  system,
• 34:15
  they
• 34:15
  don't
• 34:15
  know
• 34:15
  what
• 34:16
  they
• 34:16
  should
• 34:16
  be
• 34:16
  paying
• 34:16
  for
• 34:17
  the
• 34:17
  right
• 34:17
  system.
• 34:18
  And
• 34:18
  then
• 34:18
  this
• 34:18
  becomes
• 34:19
  this
• 34:19
  huge
• 34:19
  barrier
• 34:21
  in
• 34:21
  itself.
• 34:22
  Do
• 34:22
  you
• 34:22
  have
• 34:22
  any
• 34:23
  advice
• 34:24
  on
• 34:24
  that?
• 34:24
  Yeah.
• 34:25
  So
• 34:26
  twofold.
• 34:27
  A
• 34:27
  little
• 34:27
  bit.
• 34:28
  One
• 34:28
  would
• 34:28
  be
• 34:29
  lean
• 34:30
  into
• 34:30
  the
• 34:30
  system
• 34:30
  that
• 34:30
  is
• 34:31
  AI,
• 34:31
  right?
• 34:32
  So
• 34:32
  like
• 34:32
  just
• 34:33
  use
• 34:33
  AI
• 34:33
  and
• 34:33
  give
• 34:33
  it
• 34:34
  a
• 34:34
  prompt
• 34:34
  and
• 34:34
  say,
• 34:34
  here's
• 34:34
  where
• 34:35
  I'm
• 34:35
  at
• 34:35
  in
• 34:35
  the
• 34:35
  business
• 34:35
  and
• 34:35
  here's,
• 34:36
  here's
• 34:36
  my
• 34:36
  tech
• 34:37
  skill
• 34:37
  and
• 34:37
  here's
• 34:37
  my
• 34:37
  budget
• 34:38
  and
• 34:38
  here's,
• 34:38
  here's
• 34:39
  the
• 34:39
  things
• 34:39
  that
• 34:39
  I
• 34:39
  have
• 34:39
  challenges
• 34:40
  with
• 34:40
  and
• 34:41
  see
• 34:41
  what
• 34:41
  it
• 34:42
  pops
• 34:42
  out.
• 34:42
  You
• 34:43
  can
• 34:43
  even
• 34:43
  say,
• 34:43
  here
• 34:43
  are
• 34:43
  the
• 34:44
  three
• 34:44
  things
• 34:44
  that
• 34:44
  I
• 34:44
  went
• 34:44
  to
• 34:44
  wedding
• 34:45
  MBA
• 34:45
  and
• 34:45
  the
• 34:45
  three
• 34:45
  systems
• 34:46
  that
• 34:47
  I
• 34:47
  am
• 34:47
  exploring.
• 34:48
  Here's
• 34:48
  the
• 34:48
  information
• 34:49
  about
• 34:49
  myself
• 34:49
  and
• 34:50
  help
• 34:50
  me
• 34:50
  kind
• 34:51
  of
• 34:51
  look
• 34:51
  at
• 34:51
  these
• 34:51
  holistically.
• 34:52
  Now,
• 34:52
  does
• 34:53
  AI
• 34:53
  always
• 34:53
  have
• 34:54
  the
• 34:54
  most
• 34:54
  up
• 34:54
  to
• 34:54
  date,
• 34:55
  most
• 34:55
  accurate
• 34:55
  information?
• 34:55
  It's
• 34:56
  getting
• 34:56
  better
• 34:56
  and
• 34:56
  better.
• 34:56
  We're
• 34:57
  not
• 34:57
  entirely
• 34:58
  there
• 34:58
  yet,
• 34:58
  so
• 34:59
  there
• 34:59
  is
• 34:59
  a
• 34:59
  little
• 34:59
  bit
• 34:59
  of
• 34:59
  a
• 34:59
  caveat
• 35:00
  there.
• 35:00
  But
• 35:01
  I
• 35:01
  do
• 35:01
  think
• 35:01
  leaning
• 35:01
  into
• 35:01
  something
• 35:02
  that
• 35:02
  is
• 35:02
  already
• 35:02
  a
• 35:02
  tool
• 35:03
  that
• 35:03
  exists
• 35:03
  is
• 35:04
  helpful.
• 35:05
  What
• 35:05
  we
• 35:05
  do
• 35:06
  and
• 35:06
  what
• 35:06
  you
• 35:06
  could
• 35:06
  do
• 35:07
  on
• 35:07
  your
• 35:07
  own
• 35:07
  is
• 35:08
  we
• 35:08
  do
• 35:08
  a
• 35:08
  comparative
• 35:09
  software
• 35:09
  analysis
• 35:09
  for
• 35:10
  our
• 35:10
  clients
• 35:10
  who
• 35:10
  are
• 35:10
  in
• 35:11
  the
• 35:11
  process
• 35:11
  to
• 35:11
  say
• 35:11
  for
• 35:12
  bringing
• 35:12
  on
• 35:12
  a
• 35:12
  new
• 35:13
  CRM.
• 35:13
  And
• 35:14
  so
• 35:14
  you
• 35:14
  go
• 35:14
  to
• 35:14
  a
• 35:14
  show
• 35:15
  and
• 35:15
  I
• 35:15
  think
• 35:16
  that's
• 35:17
  one
• 35:17
  of
• 35:17
  the
• 35:17
  biggest
• 35:17
  issues
• 35:18
  is
• 35:18
  people
• 35:18
  go
• 35:18
  to
• 35:18
  the
• 35:18
  show,
• 35:19
  they
• 35:19
  find
• 35:19
  this
• 35:19
  new
• 35:19
  thing
• 35:19
  and
• 35:20
  they're
• 35:20
  like.
• 35:20
  And
• 35:20
  the
• 35:20
  people
• 35:21
  who
• 35:21
  are
• 35:21
  at
• 35:21
  the
• 35:21
  shows,
• 35:21
  the
• 35:22
  exhibitors,
• 35:22
  and
• 35:22
  I
• 35:22
  know
• 35:23
  this
• 35:23
  because
• 35:23
  I
• 35:23
  am
• 35:23
  one,
• 35:24
  they're
• 35:24
  there
• 35:24
  to
• 35:25
  sell
• 35:25
  you,
• 35:25
  right?
• 35:25
  Like,
• 35:25
  they're
• 35:26
  there
• 35:26
  to
• 35:26
  show
• 35:26
  you
• 35:26
  that
• 35:27
  your
• 35:27
  product
• 35:27
  is
• 35:27
  the
• 35:27
  best
• 35:27
  and
• 35:28
  your
• 35:28
  service
• 35:28
  is
• 35:28
  the
• 35:28
  best
• 35:29
  and
• 35:29
  it's
• 35:29
  going
• 35:29
  to
• 35:29
  look
• 35:30
  all
• 35:30
  shiny
• 35:30
  and
• 35:30
  sparkly
• 35:31
  and
• 35:31
  they're
• 35:31
  going
• 35:31
  to
• 35:31
  make
• 35:31
  it
• 35:32
  so
• 35:32
  that
• 35:32
  it
• 35:32
  sounds
• 35:32
  like
• 35:32
  it's
• 35:33
  the
• 35:33
  right
• 35:33
  fit
• 35:33
  for
• 35:33
  you.
• 35:33
  And
• 35:33
  maybe
• 35:34
  it
• 35:34
  is.
• 35:34
  But
• 35:35
  don't
• 35:35
  just
• 35:35
  jump
• 35:35
  into
• 35:36
  it
• 35:36
  because
• 35:36
  they
• 35:36
  said
• 35:36
  to,
• 35:37
  right.
• 35:37
  You
• 35:37
  really
• 35:37
  need
• 35:37
  to
• 35:38
  sit
• 35:38
  down
• 35:38
  and
• 35:38
  do
• 35:38
  your
• 35:38
  research
• 35:39
  because
• 35:39
  it
• 35:39
  is
• 35:39
  such
• 35:40
  a
• 35:40
  big
• 35:40
  investment
• 35:40
  of
• 35:41
  everything,
• 35:41
  of
• 35:41
  every
• 35:41
  resource,
• 35:42
  of
• 35:42
  your
• 35:42
  time,
• 35:42
  of
• 35:42
  your
• 35:42
  money.
• 35:42
  And
• 35:43
  of
• 35:43
  your
• 35:43
  energy.
• 35:43
  If
• 35:43
  you
• 35:44
  get
• 35:44
  it
• 35:44
  wrong,
• 35:45
  that's
• 35:45
  going
• 35:45
  to
• 35:45
  put
• 35:46
  you
• 35:46
  in
• 35:46
  a
• 35:46
  bad
• 35:46
  place
• 35:47
  for
• 35:48
  a
• 35:48
  really
• 35:48
  long
• 35:48
  time.
• 35:49
  So
• 35:49
  spending
• 35:49
  the
• 35:50
  time,
• 35:50
  investing
• 35:51
  the
• 35:51
  time
• 35:51
  like
• 35:51
  we've
• 35:51
  talked
• 35:51
  about,
• 35:52
  investing
• 35:52
  the
• 35:52
  time
• 35:52
  up
• 35:52
  front,
• 35:52
  doing
• 35:53
  that
• 35:53
  research,
• 35:53
  doing
• 35:53
  a
• 35:54
  side
• 35:54
  by
• 35:54
  side
• 35:54
  comparison
• 35:55
  and
• 35:55
  saying.
• 35:56
  And
• 35:56
  really
• 35:56
  understanding
• 35:56
  who
• 35:57
  you
• 35:57
  are,
• 35:57
  yeah,
• 35:57
  maybe
• 35:58
  that
• 35:58
  system
• 35:58
  works,
• 35:58
  works
• 35:59
  really
• 35:59
  well
• 36:00
  for
• 36:00
  someone
• 36:00
  else,
• 36:00
  but
• 36:00
  it
• 36:01
  doesn't
• 36:01
  fit
• 36:01
  your
• 36:02
  tech
• 36:02
  level.
• 36:02
  Right.
• 36:03
  There
• 36:03
  are
• 36:03
  certain
• 36:03
  systems
• 36:03
  that
• 36:04
  we
• 36:04
  work
• 36:04
  in
• 36:04
  that
• 36:04
  are
• 36:05
  super
• 36:05
  robust.
• 36:05
  And
• 36:06
  while
• 36:06
  we
• 36:06
  are
• 36:06
  able
• 36:07
  to
• 36:07
  work
• 36:07
  in
• 36:07
  there
• 36:07
  because
• 36:07
  that's
• 36:08
  our
• 36:08
  skill
• 36:08
  set,
• 36:09
  I
• 36:09
  would
• 36:09
  never
• 36:10
  recommend
• 36:10
  it
• 36:10
  for
• 36:11
  somebody
• 36:11
  to
• 36:11
  operate
• 36:12
  on
• 36:12
  their
• 36:12
  own
• 36:12
  because
• 36:12
  if
• 36:13
  they're
• 36:13
  not
• 36:13
  super
• 36:14
  techie,
• 36:14
  so
• 36:15
  really
• 36:15
  understanding,
• 36:16
  okay,
• 36:16
  here's
• 36:16
  my
• 36:16
  tech
• 36:17
  skill
• 36:17
  level.
• 36:17
  Here's
• 36:18
  the
• 36:18
  time
• 36:18
  that
• 36:18
  I
• 36:18
  have.
• 36:18
  Here's,
• 36:19
  here's
• 36:19
  who
• 36:19
  I've
• 36:20
  on
• 36:20
  my
• 36:20
  team,
• 36:20
  who's
• 36:20
  going
• 36:21
  to
• 36:21
  be
• 36:21
  able
• 36:21
  to
• 36:21
  assist
• 36:21
  me
• 36:21
  with
• 36:21
  this.
• 36:22
  Here's
• 36:22
  realistically
• 36:23
  the
• 36:23
  budget
• 36:23
  that
• 36:23
  I
• 36:24
  have.
• 36:24
  And
• 36:24
  just
• 36:25
  make
• 36:25
  your
• 36:25
  columns
• 36:25
  and
• 36:25
  say,
• 36:26
  all
• 36:26
  right,
• 36:26
  column
• 36:27
  A,
• 36:27
  B
• 36:27
  and
• 36:27
  C,
• 36:27
  compare
• 36:28
  them
• 36:28
  side
• 36:28
  by
• 36:29
  side.
• 36:29
  Which
• 36:29
  one
• 36:29
  is
• 36:29
  the
• 36:30
  clear
• 36:30
  winner
• 36:30
  for
• 36:30
  you?
• 36:31
  There
• 36:31
  are
• 36:31
  certain
• 36:32
  things
• 36:32
  that
• 36:32
  you'll
• 36:32
  want
• 36:32
  to
• 36:33
  like.
• 36:33
  One
• 36:33
  tip
• 36:33
  that
• 36:33
  I
• 36:33
  always
• 36:34
  give
• 36:34
  to
• 36:34
  people
• 36:34
  is
• 36:35
  if
• 36:35
  you
• 36:35
  go
• 36:35
  to
• 36:35
  shows
• 36:36
  and
• 36:36
  they
• 36:36
  say,
• 36:37
  or
• 36:37
  if
• 36:37
  you
• 36:37
  just
• 36:37
  go
• 36:37
  online
• 36:38
  and
• 36:38
  they're
• 36:38
  like
• 36:38
  coming
• 36:38
  soon,
• 36:39
  this
• 36:39
  feature
• 36:39
  will
• 36:39
  be
• 36:40
  released
• 36:40
  at
• 36:40
  some
• 36:40
  point.
• 36:41
  Like
• 36:41
  I
• 36:41
  never,
• 36:42
  I
• 36:43
  never
• 36:43
  believe
• 36:43
  that,
• 36:44
  number
• 36:44
  one,
• 36:45
  because
• 36:45
  I've
• 36:45
  been
• 36:45
  in
• 36:45
  this
• 36:45
  industry
• 36:46
  long
• 36:46
  enough.
• 36:46
  Number
• 36:46
  two,
• 36:46
  my
• 36:47
  husband
• 36:47
  is
• 36:47
  in
• 36:47
  tech
• 36:47
  development
• 36:48
  and
• 36:48
  the
• 36:48
  number
• 36:48
  of
• 36:48
  times
• 36:48
  I
• 36:49
  hear
• 36:49
  them
• 36:49
  say
• 36:49
  that
• 36:49
  they're
• 36:49
  going
• 36:49
  to
• 36:50
  release
• 36:50
  this
• 36:50
  new
• 36:50
  feature
• 36:50
  and
• 36:51
  then
• 36:51
  it
• 36:52
  never
• 36:52
  comes,
• 36:52
  or
• 36:53
  it
• 36:53
  comes
• 36:53
  like
• 36:53
  two
• 36:53
  years
• 36:54
  down
• 36:54
  the
• 36:54
  road
• 36:54
  when
• 36:54
  they
• 36:55
  gave
• 36:55
  the
• 36:55
  assumption
• 36:55
  that
• 36:56
  it
• 36:56
  was
• 36:56
  going
• 36:56
  to
• 36:56
  be,
• 36:56
  you
• 36:57
  know,
• 36:57
  a
• 36:57
  month
• 36:58
  later.
• 36:58
  So
• 36:59
  never
• 36:59
  go
• 36:59
  off
• 36:59
  of
• 36:59
  what's
• 37:00
  to
• 37:00
  come.
• 37:00
  Always
• 37:00
  just
• 37:00
  go
• 37:01
  off
• 37:01
  of
• 37:01
  what,
• 37:01
  what's,
• 37:02
  what's
• 37:02
  existing
• 37:02
  here
• 37:02
  and
• 37:03
  now
• 37:03
  because
• 37:03
  things
• 37:03
  can
• 37:04
  change
• 37:04
  for,
• 37:04
  for
• 37:04
  tech
• 37:05
  development.
• 37:06
  But
• 37:06
  I
• 37:06
  do
• 37:06
  always
• 37:06
  like
• 37:06
  to
• 37:07
  give
• 37:07
  that
• 37:07
  little
• 37:07
  tip
• 37:07
  as
• 37:07
  well.
• 37:07
  If
• 37:08
  you're
• 37:08
  doing
• 37:08
  your
• 37:08
  own
• 37:08
  comparative
• 37:09
  software
• 37:09
  analysis
• 37:10
  for
• 37:10
  your
• 37:10
  new
• 37:11
  system.
• 37:11
  Yes,
• 37:12
  so
• 37:12
  true.
• 37:12
  And
• 37:12
  just
• 37:13
  understand
• 37:13
  all
• 37:13
  the
• 37:13
  things
• 37:13
  you
• 37:14
  want
• 37:14
  it
• 37:14
  to
• 37:14
  do
• 37:14
  because
• 37:14
  I
• 37:14
  think
• 37:14
  that's
• 37:15
  the
• 37:15
  other
• 37:15
  thing
• 37:15
  I
• 37:15
  see
• 37:16
  people
• 37:16
  make
• 37:16
  mistakes.
• 37:16
  They
• 37:17
  go
• 37:17
  for
• 37:17
  a
• 37:17
  system
• 37:18
  and
• 37:18
  they
• 37:18
  say,
• 37:18
  I
• 37:18
  want
• 37:19
  it
• 37:19
  to
• 37:19
  do
• 37:19
  this.
• 37:19
  Oh,
• 37:20
  that
• 37:20
  system
• 37:20
  doesn't
• 37:21
  do
• 37:21
  that.
• 37:21
  I'm
• 37:21
  like,
• 37:21
  well,
• 37:21
  why
• 37:21
  didn't
• 37:22
  you,
• 37:22
  why
• 37:22
  didn't
• 37:22
  you
• 37:23
  think
• 37:23
  about
• 37:23
  that
• 37:24
  before
• 37:24
  we
• 37:24
  jumped
• 37:25
  in?
• 37:25
  But
• 37:25
  you're
• 37:25
  right.
• 37:26
  And
• 37:26
  I
• 37:26
  think
• 37:26
  you're
• 37:26
  also
• 37:27
  right
• 37:27
  when
• 37:27
  you
• 37:27
  say
• 37:27
  don't
• 37:28
  just
• 37:28
  go
• 37:28
  on
• 37:28
  what
• 37:28
  someone
• 37:29
  else
• 37:29
  says.
• 37:30
  Because
• 37:30
  that
• 37:30
  I
• 37:30
  see
• 37:31
  that
• 37:31
  all
• 37:31
  the
• 37:31
  time.
• 37:31
  They're
• 37:32
  like
• 37:32
  so
• 37:32
  and
• 37:32
  so
• 37:32
  said
• 37:32
  they
• 37:32
  use
• 37:33
  system
• 37:33
  and
• 37:34
  this
• 37:34
  system
• 37:34
  really
• 37:34
  works
• 37:35
  for
• 37:35
  them
• 37:35
  and
• 37:35
  they
• 37:35
  have
• 37:35
  a
• 37:36
  code
• 37:36
  for
• 37:36
  this
• 37:36
  system.
• 37:36
  Like,
• 37:37
  yeah,
• 37:37
  but
• 37:37
  their
• 37:38
  business
• 37:38
  is
• 37:38
  so
• 37:39
  totally
• 37:39
  different
• 37:39
  to
• 37:39
  yours
• 37:40
  and
• 37:40
  what
• 37:40
  they
• 37:40
  want
• 37:40
  to
• 37:40
  achieve
• 37:41
  is
• 37:41
  so
• 37:41
  totally
• 37:41
  different
• 37:42
  to
• 37:42
  yours.
• 37:42
  So
• 37:42
  it's
• 37:43
  great
• 37:43
  that
• 37:43
  they've
• 37:43
  recommended
• 37:44
  that.
• 37:44
  But
• 37:45
  you
• 37:45
  got
• 37:46
  to
• 37:46
  look
• 37:46
  at
• 37:46
  it
• 37:46
  in
• 37:47
  light
• 37:47
  of
• 37:47
  your.
• 37:48
  Yourself
• 37:49
  for
• 37:49
  sure.
• 37:50
  Is
• 37:50
  that
• 37:50
  something
• 37:50
  you
• 37:51
  help
• 37:51
  people
• 37:51
  with
• 37:51
  clean
• 37:52
  in
• 37:52
  your
• 37:52
  business?
• 37:52
  Is
• 37:53
  that
• 37:53
  one
• 37:53
  of
• 37:53
  the
• 37:53
  things
• 37:53
  that
• 37:53
  people
• 37:54
  work
• 37:55
  with
• 37:55
  you?
• 37:55
  Is
• 37:55
  that
• 37:56
  part
• 37:56
  of
• 37:56
  the
• 37:56
  strategy
• 37:57
  that
• 37:57
  you
• 37:57
  go
• 37:57
  down?
• 37:58
  Yeah,
• 37:58
  yeah.
• 37:58
  I
• 37:58
  mean,
• 37:59
  we
• 37:59
  do
• 37:59
  the
• 37:59
  actual
• 37:59
  comparative
• 38:00
  software
• 38:00
  analysis
• 38:01
  for
• 38:01
  them.
• 38:01
  So
• 38:01
  if
• 38:02
  they
• 38:02
  come
• 38:02
  back
• 38:02
  from
• 38:02
  a
• 38:02
  show
• 38:02
  like
• 38:03
  Wedding
• 38:03
  MBA
• 38:03
  and
• 38:03
  they're
• 38:03
  like,
• 38:03
  oh
• 38:04
  my
• 38:04
  gosh,
• 38:04
  I
• 38:04
  saw
• 38:04
  all
• 38:04
  these
• 38:04
  great
• 38:04
  system,
• 38:05
  I
• 38:05
  need
• 38:05
  a
• 38:05
  new
• 38:06
  again,
• 38:06
  just
• 38:06
  CRM
• 38:06
  for
• 38:07
  an
• 38:07
  example.
• 38:07
  I
• 38:07
  need
• 38:07
  a
• 38:07
  new
• 38:08
  CRM.
• 38:09
  Here
• 38:09
  are
• 38:09
  some
• 38:09
  of
• 38:09
  the
• 38:09
  ones
• 38:10
  that
• 38:10
  I,
• 38:10
  that
• 38:10
  I
• 38:10
  picked.
• 38:11
  I
• 38:11
  can
• 38:11
  immediately,
• 38:12
  because
• 38:12
  I've
• 38:12
  been
• 38:12
  in
• 38:12
  the
• 38:12
  space
• 38:12
  long
• 38:12
  enough,
• 38:13
  I
• 38:13
  can
• 38:13
  immediately
• 38:13
  say,
• 38:13
  oh,
• 38:14
  that's
• 38:14
  probably
• 38:14
  not
• 38:14
  going
• 38:14
  to
• 38:14
  be
• 38:14
  the
• 38:14
  best
• 38:15
  fit
• 38:15
  for
• 38:15
  you.
• 38:15
  Or
• 38:16
  this
• 38:16
  one
• 38:16
  is
• 38:16
  one
• 38:16
  that
• 38:16
  we
• 38:17
  can
• 38:17
  explore.
• 38:18
  Here's
• 38:18
  actually
• 38:18
  a
• 38:19
  few
• 38:19
  that
• 38:19
  I
• 38:19
  know
• 38:19
  of
• 38:19
  from
• 38:20
  my
• 38:20
  experience.
• 38:20
  And
• 38:20
  then
• 38:21
  we
• 38:21
  put
• 38:21
  those
• 38:21
  side
• 38:21
  by
• 38:21
  side
• 38:22
  and
• 38:22
  we
• 38:22
  talk
• 38:22
  it
• 38:22
  out
• 38:22
  and
• 38:23
  we,
• 38:23
  and
• 38:23
  I
• 38:24
  approach
• 38:24
  it
• 38:24
  from
• 38:25
  the
• 38:25
  tech
• 38:25
  lens
• 38:25
  because
• 38:26
  that's
• 38:26
  what
• 38:26
  I
• 38:27
  know.
• 38:27
  I
• 38:27
  know
• 38:27
  the
• 38:27
  systems
• 38:28
  lens,
• 38:28
  I
• 38:28
  know
• 38:28
  the
• 38:28
  tech
• 38:28
  lens.
• 38:29
  And
• 38:29
  then
• 38:29
  I
• 38:29
  take
• 38:30
  their
• 38:30
  goals,
• 38:31
  my
• 38:31
  clients
• 38:31
  goals
• 38:32
  and
• 38:32
  my
• 38:32
  clients
• 38:33
  everything,
• 38:33
  and
• 38:34
  we
• 38:34
  kind
• 38:34
  of
• 38:34
  put
• 38:34
  those
• 38:34
  side
• 38:34
  by
• 38:35
  side
• 38:35
  and
• 38:35
  then
• 38:35
  I
• 38:35
  make
• 38:35
  my
• 38:36
  recommendation.
• 38:36
  So
• 38:36
  that
• 38:37
  is
• 38:37
  certainly
• 38:37
  one
• 38:37
  thing
• 38:37
  that
• 38:38
  we
• 38:38
  do.
• 38:38
  And
• 38:39
  a
• 38:39
  lot
• 38:39
  of
• 38:39
  times
• 38:39
  some
• 38:40
  of
• 38:40
  that
• 38:40
  depends
• 38:41
  on.
• 38:42
  I
• 38:42
  might
• 38:42
  have
• 38:42
  them
• 38:43
  do
• 38:43
  the
• 38:43
  timeout
• 38:43
  at
• 38:44
  first
• 38:44
  because
• 38:44
  I
• 38:44
  want
• 38:45
  to
• 38:45
  see
• 38:45
  really
• 38:45
  where
• 38:45
  those
• 38:45
  inefficiencies
• 38:46
  are
• 38:46
  lying.
• 38:47
  And
• 38:47
  do
• 38:47
  you
• 38:47
  need,
• 38:48
  do
• 38:48
  you
• 38:49
  need
• 38:49
  a
• 38:49
  new
• 38:49
  CRM
• 38:49
  or
• 38:49
  is
• 38:50
  it
• 38:50
  a
• 38:50
  different
• 38:50
  type
• 38:50
  of
• 38:50
  tool
• 38:50
  that
• 38:51
  you
• 38:51
  need
• 38:51
  actually?
• 38:52
  Because
• 38:52
  I
• 38:52
  never
• 38:52
  just
• 38:52
  want
• 38:53
  to
• 38:53
  assume
• 38:53
  that
• 38:53
  you
• 38:53
  come
• 38:53
  to
• 38:53
  me
• 38:54
  and
• 38:54
  you're
• 38:54
  like,
• 38:54
  I
• 38:54
  need
• 38:55
  new
• 38:55
  CRM,
• 38:55
  but
• 38:56
  you
• 38:56
  don't
• 38:56
  even
• 38:56
  know
• 38:57
  why
• 38:57
  that
• 38:57
  is.
• 38:57
  You
• 38:58
  just
• 38:58
  have
• 38:58
  been
• 38:58
  told
• 38:58
  that
• 38:59
  that's
• 38:59
  the
• 38:59
  thing
• 38:59
  that
• 38:59
  you
• 38:59
  need,
• 39:00
  but
• 39:00
  you
• 39:00
  don't
• 39:01
  know
• 39:01
  the
• 39:01
  reason
• 39:01
  behind
• 39:01
  it.
• 39:02
  I
• 39:02
  want
• 39:02
  to
• 39:02
  know
• 39:02
  the
• 39:02
  reason
• 39:03
  behind
• 39:03
  it
• 39:03
  so
• 39:03
  that
• 39:03
  I
• 39:04
  can
• 39:04
  make
• 39:04
  sure
• 39:04
  that
• 39:04
  I'm
• 39:04
  getting,
• 39:04
  giving
• 39:04
  you
• 39:05
  the
• 39:05
  thing
• 39:05
  that
• 39:05
  you
• 39:05
  actually
• 39:06
  need.
• 39:06
  And
• 39:07
  I
• 39:07
  think
• 39:07
  that's
• 39:07
  a
• 39:07
  really
• 39:07
  key
• 39:08
  piece
• 39:08
  of
• 39:08
  it.
• 39:08
  Yeah,
• 39:09
  I
• 39:09
  totally
• 39:09
  agree.
• 39:09
  And
• 39:10
  actually
• 39:10
  sometimes
• 39:10
  it's
• 39:11
  nice
• 39:11
  to
• 39:11
  go
• 39:11
  and
• 39:12
  speak
• 39:12
  to
• 39:12
  you
• 39:12
  or
• 39:13
  to
• 39:13
  me
• 39:13
  as
• 39:13
  someone
• 39:13
  neutral
• 39:14
  who
• 39:14
  doesn't
• 39:14
  work
• 39:14
  for
• 39:15
  the
• 39:15
  software,
• 39:15
  because
• 39:16
  for
• 39:16
  us
• 39:17
  it
• 39:17
  doesn't,
• 39:18
  you
• 39:18
  know,
• 39:18
  it
• 39:18
  doesn't
• 39:18
  matter
• 39:18
  to
• 39:19
  us
• 39:19
  whether
• 39:19
  you
• 39:19
  go
• 39:19
  with
• 39:19
  software
• 39:20
  A,
• 39:20
  software
• 39:20
  B,
• 39:21
  software
• 39:21
  C,
• 39:21
  software
• 39:22
  D,
• 39:22
  software
• 39:23
  Z,
• 39:24
  because
• 39:24
  For
• 39:25
  both
• 39:25
  me
• 39:25
  and
• 39:25
  you,
• 39:26
  I'm
• 39:26
  sure
• 39:26
  we
• 39:27
  just
• 39:27
  want
• 39:27
  the
• 39:27
  client
• 39:27
  to
• 39:27
  get
• 39:28
  the
• 39:28
  best
• 39:28
  result
• 39:28
  and
• 39:29
  to,
• 39:29
  to
• 39:29
  solve
• 39:29
  their
• 39:30
  problem,
• 39:30
  whether
• 39:30
  it's
• 39:30
  their
• 39:30
  marketing,
• 39:31
  their
• 39:31
  sales
• 39:31
  funnel
• 39:32
  or
• 39:32
  their
• 39:32
  backend
• 39:33
  systems.
• 39:33
  And
• 39:34
  so
• 39:34
  often
• 39:35
  going
• 39:35
  to
• 39:35
  a
• 39:35
  neutral
• 39:36
  party
• 39:36
  who
• 39:36
  knows
• 39:36
  a
• 39:36
  lot
• 39:37
  is
• 39:37
  a,
• 39:37
  is
• 39:37
  a
• 39:37
  helpful
• 39:38
  thing
• 39:38
  to
• 39:38
  do
• 39:38
  if
• 39:38
  anyone
• 39:39
  has,
• 39:39
  hasn't
• 39:40
  listened.
• 39:40
  Actually
• 39:40
  I
• 39:40
  did
• 39:40
  an
• 39:41
  episode,
• 39:41
  I
• 39:41
  can't
• 39:41
  remember
• 39:42
  the
• 39:42
  number.
• 39:42
  You
• 39:42
  have
• 39:42
  to
• 39:42
  go
• 39:42
  back
• 39:43
  search
• 39:43
  through
• 39:44
  Google
• 39:44
  where
• 39:44
  I
• 39:44
  we
• 39:45
  actually
• 39:45
  compared
• 39:45
  three
• 39:46
  CRM
• 39:46
  systems
• 39:47
  and
• 39:47
  we
• 39:47
  just
• 39:48
  talked
• 39:48
  through
• 39:48
  some
• 39:48
  of
• 39:48
  the
• 39:49
  pros
• 39:49
  and
• 39:49
  cons
• 39:49
  of
• 39:49
  each
• 39:49
  of
• 39:50
  them.
• 39:50
  We're
• 39:50
  going
• 39:50
  to
• 39:50
  do
• 39:50
  another
• 39:50
  episode
• 39:51
  on
• 39:51
  that
• 39:51
  soon
• 39:51
  because
• 39:52
  again
• 39:52
  I
• 39:52
  think
• 39:52
  there's,
• 39:52
  there's
• 39:53
  so
• 39:53
  much
• 39:53
  information
• 39:54
  out
• 39:54
  there,
• 39:54
  it's
• 39:54
  so
• 39:54
  overwhelming.
• 39:56
  But
• 39:56
  sometimes
• 39:56
  you
• 39:56
  just
• 39:56
  need
• 39:57
  some,
• 39:57
  someone
• 39:58
  reasonably
• 39:58
  neutral
• 39:59
  to
• 39:59
  just
• 39:59
  break
• 39:59
  it
• 40:00
  down
• 40:00
  and
• 40:00
  go
• 40:01
  in,
• 40:01
  in
• 40:02
  normal
• 40:02
  person
• 40:02
  language.
• 40:03
  This
• 40:03
  is
• 40:03
  what
• 40:03
  this
• 40:04
  could
• 40:04
  do,
• 40:04
  this
• 40:04
  is
• 40:04
  what
• 40:04
  this
• 40:04
  could
• 40:05
  do,
• 40:05
  this
• 40:05
  is
• 40:05
  what
• 40:05
  this
• 40:05
  can
• 40:06
  do.
• 40:06
  So
• 40:06
  yeah,
• 40:06
  absolutely,
• 40:08
  I
• 40:08
  think,
• 40:08
  yeah,
• 40:09
  talking
• 40:09
  to
• 40:09
  someone
• 40:09
  neutral
• 40:10
  is
• 40:10
  super
• 40:10
  helpful.
• 40:11
  What
• 40:11
  about
• 40:11
  people
• 40:11
  that
• 40:12
  don't
• 40:12
  have
• 40:12
  any
• 40:12
  money?
• 40:13
  Let's
• 40:13
  just
• 40:13
  talk
• 40:14
  about
• 40:14
  that
• 40:14
  for
• 40:14
  a
• 40:14
  minute
• 40:15
  because
• 40:15
  it's
• 40:16
  great,
• 40:16
  we
• 40:16
  can
• 40:16
  talk
• 40:16
  about
• 40:16
  the
• 40:17
  top
• 40:17
  ends
• 40:17
  of
• 40:17
  the
• 40:17
  market
• 40:18
  and
• 40:18
  I'm
• 40:18
  sure
• 40:18
  some
• 40:18
  of
• 40:18
  the
• 40:18
  people
• 40:19
  you
• 40:19
  work
• 40:19
  with
• 40:19
  are
• 40:19
  these
• 40:19
  big
• 40:20
  businesses
• 40:20
  with
• 40:20
  lots
• 40:21
  of
• 40:21
  budget.
• 40:21
  But
• 40:22
  there'll
• 40:22
  be
• 40:22
  a
• 40:22
  lot
• 40:22
  of
• 40:22
  people
• 40:22
  listening
• 40:23
  who
• 40:23
  have
• 40:24
  chaotic
• 40:24
  backend
• 40:25
  system
• 40:26
  but
• 40:26
  are
• 40:26
  very
• 40:26
  new
• 40:27
  and
• 40:27
  very
• 40:27
  lean
• 40:28
  in
• 40:28
  the
• 40:28
  amount
• 40:28
  of
• 40:28
  money
• 40:29
  they
• 40:29
  have
• 40:29
  to
• 40:29
  spend.
• 40:30
  Maybe
• 40:30
  they're
• 40:30
  not
• 40:30
  in
• 40:30
  a
• 40:31
  place
• 40:31
  to
• 40:31
  start
• 40:31
  paying,
• 40:32
  to
• 40:32
  outsource
• 40:33
  or
• 40:33
  even
• 40:33
  to
• 40:33
  pay
• 40:33
  for
• 40:34
  someone
• 40:34
  like
• 40:34
  you
• 40:34
  to
• 40:35
  do
• 40:35
  this
• 40:35
  strategy
• 40:36
  for
• 40:36
  them.
• 40:36
  Are
• 40:37
  there
• 40:37
  some
• 40:37
  things
• 40:37
  that
• 40:37
  they
• 40:38
  can
• 40:38
  do
• 40:38
  that's
• 40:39
  not
• 40:39
  going
• 40:39
  to
• 40:39
  cost
• 40:39
  them
• 40:40
  lots
• 40:40
  of
• 40:40
  money?
• 40:40
  Yeah,
• 40:41
  and
• 40:41
  I
• 40:41
  think
• 40:41
  that's
• 40:41
  going
• 40:41
  to
• 40:42
  be
• 40:42
  unique
• 40:42
  to
• 40:43
  them.
• 40:43
  I
• 40:43
  mean
• 40:43
  the
• 40:43
  one
• 40:44
  thing
• 40:44
  I'm
• 40:44
  going
• 40:44
  to
• 40:44
  keep
• 40:44
  going
• 40:45
  back
• 40:45
  to
• 40:45
  it,
• 40:45
  the
• 40:45
  one
• 40:45
  thing
• 40:45
  that's
• 40:46
  not
• 40:46
  going
• 40:46
  to
• 40:46
  cost
• 40:46
  you
• 40:46
  any
• 40:46
  money
• 40:46
  is
• 40:47
  doing
• 40:47
  a
• 40:47
  time
• 40:47
  audit.
• 40:47
  It's
• 40:48
  not
• 40:48
  going
• 40:48
  to
• 40:48
  cost
• 40:48
  you
• 40:48
  anything.
• 40:48
  I
• 40:49
  mean
• 40:49
  you
• 40:49
  can
• 40:49
  hire
• 40:49
  a
• 40:49
  company
• 40:49
  like
• 40:50
  mine
• 40:50
  to
• 40:50
  do
• 40:50
  it
• 40:50
  for
• 40:50
  you,
• 40:50
  but
• 40:51
  you
• 40:51
  can
• 40:51
  certainly
• 40:52
  do
• 40:52
  it
• 40:52
  on
• 40:52
  your
• 40:52
  own.
• 40:54
  And
• 40:54
  I
• 40:54
  think
• 40:54
  from
• 40:55
  there
• 40:55
  you
• 40:55
  can
• 40:55
  glean
• 40:56
  what
• 40:56
  is
• 40:56
  the
• 40:57
  time,
• 40:57
  tiniest
• 40:57
  tweak
• 40:58
  I
• 40:58
  can
• 40:58
  make
• 40:58
  that
• 40:58
  has
• 40:59
  the
• 40:59
  biggest
• 41:00
  impact.
• 41:00
  Right.
• 41:01
  So
• 41:01
  I
• 41:01
  think
• 41:01
  that's
• 41:02
  where
• 41:02
  your
• 41:02
  mindset
• 41:02
  needs
• 41:03
  to
• 41:03
  be
• 41:03
  in
• 41:03
  terms
• 41:03
  of
• 41:03
  what's
• 41:04
  the
• 41:04
  tiniest
• 41:04
  tweak
• 41:04
  that
• 41:04
  I
• 41:04
  can
• 41:05
  make
• 41:05
  that
• 41:05
  gives
• 41:05
  me
• 41:05
  the
• 41:05
  most
• 41:06
  time,
• 41:06
  frees
• 41:06
  up
• 41:06
  the
• 41:07
  most
• 41:07
  energy
• 41:08
  so
• 41:08
  that
• 41:08
  I
• 41:08
  can
• 41:09
  pour
• 41:09
  this
• 41:09
  into
• 41:10
  the
• 41:10
  things
• 41:11
  that
• 41:11
  are
• 41:11
  higher
• 41:11
  value,
• 41:12
  things
• 41:12
  that
• 41:12
  either
• 41:13
  light
• 41:13
  me
• 41:14
  up
• 41:14
  or
• 41:14
  things
• 41:14
  that
• 41:14
  are
• 41:15
  revenue
• 41:15
  generating
• 41:15
  tasks.
• 41:16
  I
• 41:17
  think
• 41:17
  that's
• 41:17
  where
• 41:17
  it
• 41:17
  starts
• 41:18
  like
• 41:18
  not
• 41:18
  just
• 41:19
  saying,
• 41:19
  you
• 41:19
  know,
• 41:20
  I
• 41:20
  don't
• 41:20
  have
• 41:20
  time
• 41:20
  for
• 41:20
  this,
• 41:20
  I
• 41:21
  don't
• 41:21
  have
• 41:21
  money
• 41:21
  for
• 41:21
  this.
• 41:21
  Okay,
• 41:22
  let's
• 41:22
  look
• 41:22
  at
• 41:22
  the
• 41:22
  data
• 41:22
  around
• 41:23
  that.
• 41:23
  If
• 41:23
  you're
• 41:23
  not
• 41:23
  doing
• 41:24
  those
• 41:24
  things
• 41:24
  right
• 41:24
  now
• 41:24
  to
• 41:25
  give
• 41:25
  you
• 41:25
  that
• 41:25
  data
• 41:25
  data,
• 41:26
  then
• 41:26
  that
• 41:26
  is
• 41:26
  where
• 41:26
  you
• 41:27
  need
• 41:27
  to
• 41:27
  start.
• 41:27
  Because
• 41:27
  everything,
• 41:28
  whether
• 41:28
  we
• 41:28
  like
• 41:29
  it
• 41:29
  or
• 41:29
  not,
• 41:29
  I
• 41:29
  personally
• 41:30
  love
• 41:30
  it.
• 41:30
  I
• 41:30
  know
• 41:30
  you
• 41:30
  do
• 41:30
  too.
• 41:31
  But
• 41:31
  everything
• 41:31
  is
• 41:31
  data,
• 41:32
  everything
• 41:32
  is
• 41:32
  data
• 41:33
  driven
• 41:33
  and
• 41:33
  that's
• 41:33
  what
• 41:33
  helps
• 41:34
  us
• 41:34
  make
• 41:34
  our
• 41:34
  decisions.
• 41:36
  But
• 41:36
  yeah,
• 41:36
  I
• 41:36
  think
• 41:37
  just
• 41:37
  having
• 41:37
  that
• 41:37
  mindset
• 41:38
  of
• 41:38
  it
• 41:38
  and
• 41:39
  I,
• 41:39
  I've
• 41:39
  been
• 41:39
  there.
• 41:40
  Right.
• 41:40
  I've
• 41:40
  been
• 41:40
  the
• 41:40
  solopreneur.
• 41:41
  I
• 41:41
  think
• 41:41
  we
• 41:41
  all
• 41:42
  start
• 41:42
  in
• 41:42
  that
• 41:42
  space
• 41:43
  and
• 41:43
  it
• 41:43
  does
• 41:43
  feel
• 41:43
  overwhelming
• 41:44
  because
• 41:44
  it's
• 41:44
  like
• 41:44
  I
• 41:45
  want
• 41:45
  to
• 41:45
  do,
• 41:45
  especially
• 41:46
  as
• 41:46
  entrepreneurs,
• 41:47
  like
• 41:47
  I
• 41:47
  want
• 41:47
  to
• 41:47
  do
• 41:47
  all
• 41:48
  the
• 41:48
  things
• 41:48
  and
• 41:48
  I
• 41:48
  want
• 41:48
  to
• 41:49
  grow
• 41:49
  all
• 41:49
  the
• 41:49
  ways.
• 41:49
  And
• 41:50
  realistically
• 41:50
  our
• 41:51
  capacity
• 41:51
  is
• 41:51
  only
• 41:52
  so
• 41:52
  much.
• 41:52
  So
• 41:53
  getting
• 41:53
  real,
• 41:53
  really
• 41:54
  clear
• 41:54
  with
• 41:54
  yourself
• 41:55
  about
• 41:55
  that,
• 41:55
  setting
• 41:56
  the
• 41:56
  appropriate
• 41:56
  expectations
• 41:57
  and
• 41:57
  saying,
• 41:57
  maybe
• 41:58
  I'm
• 41:58
  not
• 41:58
  going
• 41:58
  to
• 41:58
  be
• 41:58
  able
• 41:58
  to
• 41:58
  get
• 41:59
  there
• 41:59
  yet.
• 41:59
  One
• 41:59
  day
• 41:59
  I
• 42:00
  will.
• 42:00
  But
• 42:00
  what's
• 42:01
  the
• 42:01
  smallest
• 42:01
  tweak
• 42:01
  that
• 42:02
  I
• 42:02
  can
• 42:02
  make
• 42:02
  now
• 42:02
  that
• 42:02
  makes
• 42:02
  the
• 42:03
  biggest
• 42:03
  impact
• 42:03
  for
• 42:03
  me,
• 42:03
  my
• 42:04
  business?
• 42:04
  Really
• 42:05
  helpful.
• 42:05
  How
• 42:06
  do
• 42:06
  we
• 42:06
  determine
• 42:07
  then
• 42:07
  whether,
• 42:08
  when
• 42:08
  we're
• 42:08
  looking
• 42:08
  at
• 42:09
  systems,
• 42:09
  looking
• 42:09
  at
• 42:09
  these
• 42:10
  ideas,
• 42:10
  whether
• 42:10
  something
• 42:11
  is
• 42:11
  a
• 42:11
  must
• 42:11
  have
• 42:12
  or
• 42:12
  a
• 42:12
  nice
• 42:13
  to
• 42:13
  have?
• 42:13
  Because
• 42:14
  I
• 42:14
  do
• 42:15
  think
• 42:15
  that
• 42:15
  there
• 42:15
  are
• 42:15
  some
• 42:16
  areas
• 42:16
  of
• 42:16
  business
• 42:16
  now
• 42:17
  where,
• 42:17
  you
• 42:17
  know,
• 42:18
  particularly
• 42:18
  for
• 42:18
  bigger
• 42:19
  businesses,
• 42:19
  I'm
• 42:19
  saying
• 42:20
  technology
• 42:20
  is
• 42:20
  now
• 42:20
  a
• 42:20
  must
• 42:21
  have.
• 42:21
  Like
• 42:21
  you
• 42:21
  can't
• 42:21
  keep
• 42:22
  doing
• 42:22
  stuff
• 42:22
  off
• 42:22
  paper.
• 42:23
  But
• 42:23
  how
• 42:23
  do
• 42:24
  we
• 42:24
  make
• 42:24
  that
• 42:24
  differentiation
• 42:25
  in
• 42:25
  our
• 42:25
  business
• 42:25
  business
• 42:26
  over
• 42:26
  whether
• 42:26
  something
• 42:26
  would
• 42:27
  just
• 42:27
  be
• 42:27
  a
• 42:27
  nice
• 42:27
  addition,
• 42:28
  whether
• 42:28
  actually
• 42:29
  it's
• 42:29
  fairly
• 42:30
  essential?
• 42:30
  Yeah,
• 42:31
  I
• 42:31
  think
• 42:32
  again,
• 42:32
  I'm
• 42:32
  going
• 42:33
  to
• 42:33
  come
• 42:33
  back
• 42:33
  to.
• 42:33
  It's
• 42:34
  really
• 42:34
  dependent
• 42:35
  upon
• 42:35
  you.
• 42:35
  Like
• 42:35
  I
• 42:35
  do
• 42:36
  have
• 42:36
  people
• 42:36
  who
• 42:36
  work
• 42:36
  in
• 42:37
  paper
• 42:37
  systems
• 42:38
  and
• 42:38
  it
• 42:38
  would
• 42:39
  be
• 42:40
  against
• 42:40
  their
• 42:40
  best
• 42:41
  interest
• 42:41
  to
• 42:41
  move
• 42:41
  them
• 42:42
  into
• 42:42
  an
• 42:42
  actual
• 42:43
  piece
• 42:43
  of
• 42:43
  tech
• 42:43
  because
• 42:43
  that's
• 42:44
  not
• 42:44
  how
• 42:45
  their
• 42:45
  brain
• 42:45
  is
• 42:45
  wired.
• 42:46
  That
• 42:46
  is
• 42:46
  not
• 42:46
  the
• 42:46
  generation
• 42:47
  that
• 42:47
  they
• 42:47
  grew
• 42:47
  up
• 42:47
  in.
• 42:48
  So
• 42:48
  I
• 42:48
  want
• 42:48
  to
• 42:48
  know
• 42:49
  where
• 42:50
  you're
• 42:50
  at
• 42:50
  and
• 42:50
  where
• 42:51
  you
• 42:51
  thrive
• 42:51
  the
• 42:51
  most
• 42:52
  and
• 42:52
  does
• 42:52
  that.
• 42:52
  I
• 42:52
  mean,
• 42:52
  there
• 42:53
  are
• 42:53
  certain
• 42:53
  things,
• 42:54
  certainly
• 42:54
  things
• 42:54
  we
• 42:54
  can
• 42:55
  optimize
• 42:55
  about
• 42:56
  that
• 42:56
  paper
• 42:56
  system.
• 42:57
  But
• 42:57
  just
• 42:58
  cold
• 42:58
  turkey,
• 42:58
  putting
• 42:59
  you
• 42:59
  into
• 42:59
  a
• 42:59
  new
• 42:59
  piece
• 43:00
  of
• 43:00
  tech,
• 43:00
  that's
• 43:00
  not
• 43:00
  going
• 43:00
  to
• 43:00
  feel
• 43:01
  good,
• 43:01
  that's
• 43:01
  not
• 43:01
  going
• 43:01
  to
• 43:01
  feel
• 43:01
  supportive.
• 43:02
  So
• 43:02
  I
• 43:03
  think
• 43:03
  we
• 43:03
  have
• 43:03
  to
• 43:03
  just
• 43:03
  understand
• 43:04
  ourselves
• 43:05
  and
• 43:05
  understand,
• 43:06
  am
• 43:06
  I
• 43:06
  going
• 43:07
  after
• 43:07
  that
• 43:08
  shiny
• 43:08
  thing
• 43:09
  because
• 43:10
  I
• 43:10
  actually
• 43:10
  want
• 43:11
  it,
• 43:11
  because
• 43:11
  I
• 43:11
  actually
• 43:12
  believe
• 43:12
  that
• 43:13
  it's
• 43:13
  going
• 43:13
  to
• 43:14
  help
• 43:14
  my
• 43:14
  business,
• 43:14
  or
• 43:14
  am
• 43:15
  I
• 43:15
  going
• 43:15
  after
• 43:15
  it
• 43:15
  because
• 43:15
  somebody
• 43:16
  else
• 43:16
  told
• 43:16
  me
• 43:17
  to
• 43:17
  go
• 43:17
  after
• 43:17
  it
• 43:17
  and
• 43:17
  I
• 43:18
  don't
• 43:18
  know
• 43:18
  the
• 43:18
  why
• 43:18
  and
• 43:18
  then
• 43:19
  getting
• 43:19
  clear
• 43:19
  on
• 43:20
  the
• 43:20
  why,
• 43:20
  why
• 43:20
  you
• 43:21
  want
• 43:21
  that
• 43:21
  thing.
• 43:21
  And
• 43:21
  if
• 43:21
  the
• 43:22
  why
• 43:22
  you
• 43:22
  want
• 43:22
  that
• 43:22
  thing
• 43:22
  is
• 43:22
  because
• 43:23
  everybody
• 43:23
  else
• 43:23
  is
• 43:23
  doing
• 43:23
  it
• 43:24
  and
• 43:24
  you
• 43:24
  quote,
• 43:24
  unquote,
• 43:24
  should
• 43:25
  do
• 43:25
  it,
• 43:25
  that's
• 43:26
  not
• 43:26
  a
• 43:26
  good
• 43:26
  enough
• 43:26
  reason.
• 43:27
  So
• 43:28
  I
• 43:28
  think
• 43:28
  understanding
• 43:29
  yourself
• 43:29
  and
• 43:29
  understanding
• 43:30
  what
• 43:31
  it
• 43:31
  is
• 43:31
  that
• 43:31
  serves
• 43:31
  you
• 43:32
  best
• 43:32
  is
• 43:32
  where
• 43:32
  you
• 43:33
  start
• 43:33
  with
• 43:33
  that.
• 43:33
  And
• 43:34
  I
• 43:34
  think
• 43:34
  for
• 43:34
  so
• 43:35
  long,
• 43:35
  I
• 43:35
  kind
• 43:35
  of
• 43:36
  call
• 43:37
  business,
• 43:37
  you
• 43:37
  have
• 43:37
  several
• 43:37
  different
• 43:38
  stages.
• 43:38
  And
• 43:38
  one
• 43:38
  is
• 43:39
  the
• 43:39
  sponge
• 43:39
  stage
• 43:39
  where
• 43:40
  you're
• 43:40
  just
• 43:40
  like
• 43:40
  absorbing
• 43:41
  and
• 43:41
  you're
• 43:41
  like,
• 43:41
  all
• 43:42
  everybody
• 43:42
  who
• 43:42
  knows
• 43:42
  all
• 43:43
  the
• 43:43
  things,
• 43:43
  please
• 43:43
  tell
• 43:43
  me
• 43:43
  how
• 43:44
  to
• 43:44
  run
• 43:44
  my
• 43:44
  own
• 43:44
  business.
• 43:45
  And
• 43:45
  you're
• 43:45
  just
• 43:45
  like
• 43:45
  absorbing
• 43:46
  it
• 43:46
  all.
• 43:46
  And
• 43:47
  then
• 43:47
  you
• 43:47
  go
• 43:47
  through
• 43:47
  spaghetti
• 43:48
  stage
• 43:48
  and
• 43:48
  you're
• 43:48
  just
• 43:48
  like
• 43:48
  throwing
• 43:48
  it
• 43:49
  all
• 43:49
  off
• 43:49
  the
• 43:49
  wall.
• 43:49
  And
• 43:49
  eventually
• 43:50
  you
• 43:50
  hit
• 43:50
  strategy
• 43:51
  and
• 43:51
  scale
• 43:51
  stage.
• 43:52
  But
• 43:52
  when
• 43:52
  you're
• 43:52
  in
• 43:52
  that
• 43:53
  sponge
• 43:53
  stage,
• 43:54
  it's
• 43:54
  really
• 43:54
  easy
• 43:55
  to
• 43:55
  look
• 43:55
  outward
• 43:56
  and
• 43:56
  say,
• 43:56
  okay,
• 43:57
  what's
• 43:57
  working
• 43:57
  for
• 43:58
  everyone
• 43:58
  else?
• 43:58
  What
• 43:58
  are
• 43:58
  they
• 43:59
  telling
• 43:59
  me
• 43:59
  I
• 43:59
  should
• 43:59
  do?
• 44:00
  But
• 44:00
  they're
• 44:00
  not
• 44:01
  running
• 44:01
  your
• 44:01
  business.
• 44:01
  They're
• 44:02
  not
• 44:02
  you.
• 44:02
  They
• 44:03
  don't
• 44:03
  have
• 44:03
  your
• 44:03
  brain.
• 44:03
  We're
• 44:04
  all
• 44:04
  very
• 44:04
  uniquely
• 44:05
  wired.
• 44:05
  We
• 44:05
  all
• 44:05
  have
• 44:05
  different
• 44:06
  skill
• 44:06
  sets,
• 44:06
  we
• 44:06
  all
• 44:06
  have
• 44:07
  different
• 44:07
  passions.
• 44:08
  So
• 44:08
  I
• 44:08
  think
• 44:08
  we
• 44:09
  have
• 44:09
  to
• 44:09
  get
• 44:09
  clear
• 44:09
  on
• 44:10
  that
• 44:10
  piece
• 44:10
  of
• 44:10
  it
• 44:10
  first
• 44:11
  before
• 44:11
  we
• 44:11
  can
• 44:11
  make
• 44:11
  any
• 44:11
  real
• 44:12
  decision
• 44:12
  on
• 44:13
  is
• 44:13
  this
• 44:13
  a
• 44:14
  nice
• 44:14
  to
• 44:14
  have
• 44:14
  or
• 44:14
  is
• 44:14
  this
• 44:14
  a
• 44:14
  necessity
• 44:15
  for
• 44:15
  my
• 44:15
  business?
• 44:15
  Business
• 44:16
  really
• 44:16
  helpful.
• 44:17
  And
• 44:17
  also
• 44:17
  I
• 44:17
  think
• 44:18
  it's
• 44:18
  such
• 44:18
  a
• 44:18
  balance,
• 44:19
  isn't
• 44:19
  it?
• 44:19
  Because
• 44:19
  sometimes
• 44:20
  there
• 44:20
  are
• 44:20
  state.
• 44:21
  There
• 44:21
  are
• 44:21
  times
• 44:21
  when
• 44:21
  we
• 44:22
  are
• 44:22
  resistant
• 44:23
  because
• 44:23
  we're
• 44:23
  stubborn,
• 44:24
  and
• 44:24
  sometimes
• 44:25
  there's
• 44:25
  times
• 44:25
  when
• 44:26
  we're
• 44:26
  resistant
• 44:27
  because
• 44:27
  actually
• 44:27
  it
• 44:27
  just
• 44:27
  doesn't
• 44:28
  work
• 44:28
  for
• 44:28
  us.
• 44:28
  And
• 44:28
  I
• 44:28
  think
• 44:28
  it's
• 44:29
  knowing
• 44:29
  in
• 44:29
  ourselves.
• 44:30
  You
• 44:30
  know,
• 44:30
  sometimes
• 44:31
  I'll
• 44:31
  talk
• 44:31
  to
• 44:31
  people
• 44:31
  and
• 44:32
  I'll
• 44:32
  say,
• 44:32
  you
• 44:32
  know,
• 44:33
  have
• 44:33
  you
• 44:33
  thought
• 44:33
  about
• 44:34
  having
• 44:34
  this
• 44:34
  appointment
• 44:35
  calendar?
• 44:35
  And
• 44:35
  they're
• 44:36
  really
• 44:36
  resistant,
• 44:37
  but
• 44:37
  not
• 44:37
  because
• 44:38
  they
• 44:38
  have
• 44:38
  a
• 44:38
  logical
• 44:38
  reason,
• 44:39
  but
• 44:39
  just
• 44:39
  because
• 44:40
  it's
• 44:40
  not
• 44:40
  how
• 44:40
  they've
• 44:40
  always
• 44:41
  done
• 44:41
  it
• 44:41
  and
• 44:41
  they
• 44:41
  want
• 44:41
  to
• 44:41
  stick
• 44:42
  with
• 44:42
  how
• 44:42
  they've
• 44:42
  always
• 44:42
  done
• 44:42
  it.
• 44:43
  And
• 44:43
  so,
• 44:43
  so
• 44:43
  it's
• 44:43
  that
• 44:44
  difficult
• 44:45
  decision
• 44:45
  as
• 44:46
  to
• 44:46
  whether
• 44:46
  is
• 44:47
  this
• 44:47
  me
• 44:47
  and
• 44:47
  this
• 44:47
  is
• 44:47
  the
• 44:48
  best
• 44:48
  way
• 44:48
  to
• 44:48
  serve
• 44:49
  me,
• 44:49
  or
• 44:49
  am
• 44:50
  I
• 44:50
  actually
• 44:50
  just
• 44:51
  afraid
• 44:51
  of
• 44:51
  change?
• 44:52
  Right.
• 44:53
  And
• 44:53
  I
• 44:53
  think
• 44:53
  too,
• 44:53
  you
• 44:53
  also,
• 44:54
  I
• 44:54
  mean,
• 44:54
  as
• 44:54
  much
• 44:54
  as
• 44:54
  you
• 44:55
  have
• 44:55
  to
• 44:55
  think
• 44:55
  about
• 44:55
  it
• 44:55
  from
• 44:55
  your
• 44:56
  own
• 44:56
  lens,
• 44:56
  you
• 44:56
  also
• 44:56
  have
• 44:57
  to
• 44:57
  think
• 44:57
  it
• 44:57
  about
• 44:57
  from
• 44:58
  your
• 44:58
  couple's
• 44:58
  lens
• 44:58
  and
• 44:58
  your
• 44:58
  client's
• 44:59
  lens.
• 44:59
  Right?
• 44:59
  You
• 44:59
  have
• 45:00
  to
• 45:00
  serve
• 45:00
  them
• 45:00
  and
• 45:00
  meet
• 45:00
  them.
• 45:01
  And
• 45:01
  this
• 45:01
  is
• 45:01
  similar
• 45:01
  to
• 45:02
  what
• 45:02
  I
• 45:02
  talked
• 45:02
  about
• 45:02
  at
• 45:02
  wedding
• 45:03
  MBA
• 45:03
  this
• 45:03
  month,
• 45:04
  but
• 45:04
  you
• 45:04
  have
• 45:04
  to
• 45:05
  meet
• 45:05
  them
• 45:05
  where
• 45:05
  they're
• 45:05
  at
• 45:05
  too.
• 45:06
  Like,
• 45:06
  just
• 45:07
  because
• 45:07
  you
• 45:07
  like
• 45:08
  going
• 45:08
  back
• 45:08
  and
• 45:08
  forth
• 45:08
  via
• 45:09
  email
• 45:09
  trying
• 45:09
  to
• 45:10
  find
• 45:10
  a
• 45:10
  time
• 45:10
  on
• 45:10
  the
• 45:10
  calendar
• 45:11
  that
• 45:11
  works
• 45:11
  and
• 45:12
  spending
• 45:12
  hours
• 45:13
  of
• 45:13
  your
• 45:13
  time
• 45:13
  doing
• 45:14
  that
• 45:14
  does
• 45:15
  not
• 45:15
  mean
• 45:15
  that
• 45:15
  your
• 45:16
  Gen
• 45:16
  Z
• 45:16
  couple
• 45:17
  wants
• 45:17
  to
• 45:17
  have
• 45:18
  any
• 45:18
  part
• 45:18
  in
• 45:18
  that.
• 45:18
  And
• 45:19
  your
• 45:19
  Gen
• 45:19
  Z
• 45:19
  couple
• 45:20
  is
• 45:20
  very
• 45:20
  used
• 45:20
  to
• 45:20
  now
• 45:21
  going
• 45:21
  onto
• 45:21
  a
• 45:21
  website
• 45:22
  that's
• 45:22
  already
• 45:22
  there
• 45:23
  for
• 45:23
  them,
• 45:23
  clicking
• 45:23
  a
• 45:23
  button
• 45:24
  and
• 45:24
  deciding
• 45:24
  what
• 45:24
  time
• 45:24
  works
• 45:25
  best
• 45:25
  for
• 45:25
  them.
• 45:26
  So
• 45:26
  even
• 45:26
  if
• 45:26
  you
• 45:27
  are
• 45:27
  feeling
• 45:27
  that
• 45:28
  resistance
• 45:28
  to
• 45:29
  doing
• 45:29
  a
• 45:29
  new
• 45:29
  thing,
• 45:30
  also
• 45:30
  think
• 45:30
  about
• 45:31
  it
• 45:31
  from
• 45:31
  your
• 45:32
  couple's
• 45:32
  perspective
• 45:33
  as
• 45:33
  well,
• 45:33
  because
• 45:33
  that's
• 45:34
  so
• 45:34
  important
• 45:34
  as
• 45:35
  we're,
• 45:35
  as
• 45:35
  we're
• 45:36
  getting
• 45:36
  more
• 45:36
  and
• 45:36
  more
• 45:36
  generations
• 45:37
  moving
• 45:37
  up
• 45:37
  the
• 45:37
  pipeline,
• 45:38
  making
• 45:39
  sure
• 45:39
  that
• 45:39
  we're
• 45:39
  meeting
• 45:39
  them
• 45:39
  the
• 45:39
  way
• 45:40
  that
• 45:40
  they
• 45:40
  need
• 45:40
  to.
• 45:40
  To
• 45:40
  be
• 45:40
  met.
• 45:41
  Absolutely.
• 45:41
  Okay,
• 45:42
  there's
• 45:42
  one
• 45:42
  final
• 45:43
  thing
• 45:43
  I
• 45:43
  want
• 45:43
  to
• 45:43
  talk
• 45:43
  to
• 45:44
  you
• 45:44
  about
• 45:44
  because
• 45:44
  I
• 45:45
  was
• 45:45
  listening
• 45:45
  to
• 45:45
  some
• 45:45
  other
• 45:46
  podcasts
• 45:46
  that
• 45:46
  you've
• 45:46
  been
• 45:46
  on
• 45:47
  and
• 45:47
  doing
• 45:47
  some
• 45:47
  research
• 45:47
  this
• 45:48
  episode,
• 45:48
  and
• 45:48
  you
• 45:49
  talked
• 45:49
  about
• 45:49
  something
• 45:50
  that
• 45:50
  I
• 45:50
  want
• 45:51
  you
• 45:51
  to
• 45:51
  talk
• 45:51
  about
• 45:52
  here
• 45:52
  and
• 45:52
  give
• 45:52
  us
• 45:52
  a
• 45:52
  bit
• 45:52
  more
• 45:53
  information
• 45:53
  about.
• 45:54
  You
• 45:54
  were
• 45:54
  talking
• 45:54
  about
• 45:55
  starting
• 45:55
  your
• 45:55
  day
• 45:56
  with
• 45:56
  the
• 45:57
  four
• 45:57
  W's.
• 45:59
  So
• 45:59
  can
• 45:59
  you
• 46:00
  just
• 46:00
  walk
• 46:00
  us
• 46:00
  through
• 46:01
  what
• 46:02
  that
• 46:02
  means,
• 46:02
  what
• 46:03
  it's
• 46:03
  all
• 46:03
  about?
• 46:03
  Because
• 46:03
  I
• 46:04
  heard
• 46:04
  it
• 46:04
  and
• 46:04
  I
• 46:04
  thought,
• 46:05
  yes,
• 46:05
  this
• 46:05
  is
• 46:06
  a
• 46:06
  really
• 46:06
  great
• 46:06
  thing
• 46:07
  that
• 46:07
  my
• 46:07
  listeners
• 46:07
  would
• 46:07
  benefit.
• 46:08
  Yeah,
• 46:09
  this
• 46:09
  is
• 46:09
  my
• 46:10
  favorite
• 46:10
  hack
• 46:11
  that
• 46:11
  I've.
• 46:12
  That
• 46:12
  I've
• 46:12
  ever
• 46:12
  come
• 46:12
  up
• 46:12
  with.
• 46:13
  And
• 46:13
  I
• 46:13
  call
• 46:13
  it
• 46:13
  the
• 46:14
  4,
• 46:14
  4,
• 46:14
  4
• 46:14
  method.
• 46:14
  It's
• 46:15
  four
• 46:15
  minutes
• 46:15
  a
• 46:15
  day
• 46:15
  to
• 46:15
  do
• 46:16
  four
• 46:16
  W's
• 46:16
  to
• 46:16
  four
• 46:16
  extra
• 46:17
  momentum,
• 46:17
  clarity,
• 46:17
  and
• 46:18
  growth.
• 46:18
  I
• 46:18
  also
• 46:18
  call
• 46:19
  it
• 46:19
  4,
• 46:19
  4,
• 46:19
  4,
• 46:19
  because
• 46:19
  I
• 46:20
  love
• 46:20
  a
• 46:20
  good
• 46:20
  angel
• 46:20
  number.
• 46:21
  But
• 46:21
  it's
• 46:22
  basically
• 46:22
  starting
• 46:22
  every
• 46:22
  single
• 46:23
  day.
• 46:23
  You
• 46:23
  do
• 46:23
  not
• 46:24
  even
• 46:24
  need
• 46:24
  to
• 46:24
  create
• 46:24
  four
• 46:25
  extra
• 46:25
  minutes
• 46:25
  of
• 46:25
  your
• 46:25
  day.
• 46:26
  You
• 46:26
  can
• 46:26
  do
• 46:26
  this
• 46:26
  in
• 46:26
  conjunction
• 46:27
  with
• 46:27
  other
• 46:27
  things
• 46:27
  you're
• 46:27
  doing.
• 46:28
  Whether
• 46:28
  you
• 46:28
  drive
• 46:28
  into
• 46:29
  work,
• 46:29
  you
• 46:29
  can
• 46:29
  do
• 46:29
  it
• 46:29
  while
• 46:29
  you're
• 46:30
  driving,
• 46:30
  you
• 46:30
  can
• 46:30
  do
• 46:30
  it
• 46:30
  while
• 46:30
  you're
• 46:31
  making
• 46:31
  kids
• 46:31
  breakfast,
• 46:32
  you
• 46:32
  can
• 46:32
  do
• 46:32
  it
• 46:32
  while
• 46:32
  you're
• 46:32
  in
• 46:32
  the
• 46:32
  shower.
• 46:33
  But
• 46:34
  getting
• 46:34
  really
• 46:34
  clear,
• 46:35
  clear
• 46:35
  on
• 46:35
  these
• 46:35
  four
• 46:36
  W's.
• 46:36
  So
• 46:36
  W
• 46:36
  number
• 46:37
  one
• 46:37
  is
• 46:37
  your
• 46:37
  win.
• 46:39
  What
• 46:40
  was
• 46:40
  your
• 46:40
  win
• 46:40
  from
• 46:41
  yesterday?
• 46:41
  And
• 46:42
  then
• 46:42
  I
• 46:42
  want
• 46:42
  you
• 46:42
  to
• 46:42
  celebrate
• 46:43
  that
• 46:43
  because
• 46:43
  we
• 46:43
  get
• 46:43
  really
• 46:44
  good
• 46:44
  at
• 46:44
  focusing
• 46:45
  on
• 46:45
  negative
• 46:45
  things
• 46:46
  and
• 46:46
  challenging
• 46:47
  things
• 46:47
  and
• 46:48
  being
• 46:48
  hard
• 46:48
  on
• 46:48
  ourselves.
• 46:49
  So
• 46:49
  the
• 46:49
  more
• 46:50
  and
• 46:50
  more
• 46:50
  every
• 46:50
  single
• 46:51
  day,
• 46:51
  we
• 46:51
  consistently
• 46:52
  tell
• 46:52
  our
• 46:52
  brains,
• 46:53
  no
• 46:53
  brain.
• 46:53
  We're
• 46:53
  going
• 46:53
  to
• 46:53
  look
• 46:54
  for
• 46:54
  the
• 46:54
  positive,
• 46:54
  we're
• 46:54
  going
• 46:55
  to
• 46:55
  look
• 46:55
  for
• 46:55
  the
• 46:55
  good,
• 46:55
  we're
• 46:55
  going
• 46:55
  to
• 46:55
  look
• 46:56
  for
• 46:56
  the
• 46:56
  wins.
• 46:57
  The
• 46:57
  more
• 46:57
  likely
• 46:57
  we're
• 46:58
  going
• 46:58
  to
• 46:58
  start
• 46:58
  to
• 46:58
  build
• 46:58
  that
• 46:59
  habit
• 46:59
  as
• 46:59
  we
• 46:59
  go.
• 46:59
  And
• 47:00
  it
• 47:00
  starts
• 47:00
  with
• 47:00
  just
• 47:00
  quickly
• 47:01
  identifying
• 47:01
  what
• 47:01
  was
• 47:01
  my
• 47:02
  win
• 47:02
  from
• 47:02
  yesterday.
• 47:03
  The
• 47:03
  second
• 47:03
  W
• 47:04
  is
• 47:04
  what
• 47:05
  will
• 47:05
  I
• 47:05
  do
• 47:05
  today
• 47:05
  no
• 47:06
  matter
• 47:06
  what
• 47:06
  what?
• 47:07
  And
• 47:07
  a
• 47:07
  lot
• 47:07
  of
• 47:07
  times
• 47:07
  what
• 47:07
  we
• 47:08
  do
• 47:08
  is
• 47:08
  we
• 47:08
  put
• 47:08
  it
• 47:08
  onto
• 47:09
  Our
• 47:09
  day,
• 47:09
  we
• 47:09
  put
• 47:10
  700
• 47:10
  different
• 47:11
  tasks
• 47:11
  that
• 47:11
  we
• 47:11
  want
• 47:11
  to
• 47:12
  do
• 47:12
  and
• 47:12
  we're
• 47:12
  going
• 47:12
  to
• 47:12
  do
• 47:13
  them
• 47:13
  when
• 47:13
  we're
• 47:13
  super
• 47:13
  ambitious
• 47:14
  and
• 47:14
  the
• 47:14
  day
• 47:14
  comes
• 47:14
  and
• 47:14
  hits
• 47:15
  us
• 47:15
  in
• 47:15
  the
• 47:15
  face
• 47:15
  and
• 47:15
  we
• 47:15
  don't
• 47:15
  get
• 47:16
  them
• 47:16
  done
• 47:16
  and
• 47:16
  then
• 47:16
  we
• 47:16
  feel
• 47:16
  bad
• 47:17
  about
• 47:17
  that
• 47:17
  at
• 47:17
  the
• 47:17
  end
• 47:17
  of
• 47:17
  the
• 47:18
  day
• 47:18
  and
• 47:18
  that
• 47:18
  negative
• 47:19
  energy
• 47:19
  eats
• 47:19
  away
• 47:20
  at
• 47:20
  us.
• 47:20
  So
• 47:20
  if
• 47:20
  we
• 47:20
  can
• 47:20
  give
• 47:20
  ourselves
• 47:21
  just
• 47:21
  one
• 47:21
  thing,
• 47:22
  no
• 47:22
  matter
• 47:22
  what
• 47:22
  happens
• 47:23
  today,
• 47:23
  I'm
• 47:23
  going
• 47:23
  to
• 47:23
  get
• 47:24
  this
• 47:24
  one
• 47:24
  thing
• 47:24
  done.
• 47:25
  That's
• 47:25
  your
• 47:25
  will
• 47:25
  for
• 47:26
  today.
• 47:26
  Typically,
• 47:27
  I
• 47:28
  recommend
• 47:28
  that
• 47:28
  that's
• 47:29
  connected
• 47:29
  to
• 47:29
  your
• 47:30
  weekly
• 47:30
  goals,
• 47:30
  which
• 47:31
  are
• 47:31
  connected
• 47:31
  to
• 47:31
  your
• 47:31
  quarterly
• 47:32
  goals,
• 47:32
  so
• 47:32
  that
• 47:33
  you're
• 47:33
  constantly
• 47:34
  and
• 47:34
  consistently
• 47:34
  moving
• 47:35
  your
• 47:35
  business
• 47:35
  forward.
• 47:36
  Now,
• 47:36
  there
• 47:36
  are
• 47:36
  going
• 47:36
  to
• 47:36
  be
• 47:36
  maybe
• 47:37
  5,
• 47:37
  10%
• 47:37
  of
• 47:38
  the
• 47:38
  time
• 47:38
  they're
• 47:38
  not
• 47:38
  related
• 47:39
  to
• 47:39
  that.
• 47:39
  But
• 47:40
  for
• 47:40
  the
• 47:40
  most
• 47:40
  part
• 47:40
  you
• 47:40
  want
• 47:40
  that
• 47:41
  will
• 47:41
  to
• 47:41
  be
• 47:41
  related.
• 47:42
  The
• 47:42
  next
• 47:43
  W
• 47:43
  is
• 47:43
  won't.
• 47:44
  So
• 47:44
  what
• 47:44
  did
• 47:44
  you
• 47:45
  do
• 47:45
  yesterday
• 47:45
  that
• 47:45
  you're
• 47:45
  not
• 47:46
  necessarily
• 47:46
  proud
• 47:47
  of
• 47:47
  or
• 47:47
  it
• 47:47
  moved
• 47:47
  you
• 47:47
  further
• 47:48
  away
• 47:48
  from
• 47:48
  your
• 47:48
  goals?
• 47:49
  You
• 47:49
  just
• 47:50
  won't
• 47:50
  do
• 47:50
  that
• 47:50
  thing
• 47:51
  today.
• 47:51
  So,
• 47:52
  for
• 47:52
  example,
• 47:52
  let's
• 47:53
  say
• 47:53
  I
• 47:54
  am
• 47:55
  really
• 47:55
  not
• 47:55
  wanting
• 47:55
  to
• 47:55
  wake
• 47:56
  up
• 47:56
  and
• 47:56
  look
• 47:56
  at
• 47:56
  my
• 47:56
  phone,
• 47:56
  but
• 47:57
  yesterday
• 47:57
  I
• 47:57
  woke
• 47:57
  up
• 47:57
  and
• 47:57
  I
• 47:58
  looked
• 47:58
  at
• 47:58
  my
• 47:58
  phone
• 47:59
  first
• 47:59
  thing
• 47:59
  in
• 47:59
  the
• 47:59
  morning
• 48:00
  and
• 48:00
  that
• 48:00
  didn't
• 48:00
  really
• 48:00
  start
• 48:01
  me
• 48:01
  off
• 48:01
  good.
• 48:01
  I
• 48:01
  got
• 48:01
  in
• 48:01
  some
• 48:02
  negative
• 48:02
  energy
• 48:02
  today.
• 48:03
  I
• 48:03
  just
• 48:03
  won't
• 48:03
  do
• 48:03
  that
• 48:03
  thing.
• 48:04
  It's
• 48:04
  a
• 48:04
  very
• 48:04
  simple
• 48:05
  thing.
• 48:05
  You're
• 48:05
  self
• 48:05
  aware
• 48:05
  of
• 48:06
  the
• 48:06
  thing
• 48:06
  that
• 48:06
  maybe
• 48:06
  isn't
• 48:07
  the
• 48:07
  best
• 48:07
  habit
• 48:07
  for
• 48:07
  you,
• 48:07
  maybe
• 48:08
  doesn't
• 48:08
  serve
• 48:08
  you
• 48:08
  you
• 48:08
  the
• 48:09
  best
• 48:09
  and
• 48:09
  you
• 48:09
  just
• 48:09
  won't
• 48:09
  do
• 48:09
  it.
• 48:10
  And
• 48:10
  then
• 48:10
  the
• 48:11
  last
• 48:11
  one
• 48:11
  has
• 48:11
  a
• 48:12
  little
• 48:12
  bit
• 48:12
  more
• 48:12
  meat
• 48:12
  to
• 48:12
  it,
• 48:12
  but
• 48:12
  it's
• 48:13
  your
• 48:13
  white
• 48:13
  space
• 48:14
  and
• 48:14
  how
• 48:14
  I
• 48:15
  typically.
• 48:15
  So
• 48:15
  I
• 48:15
  talk
• 48:16
  a
• 48:16
  lot
• 48:16
  about
• 48:16
  different
• 48:16
  time
• 48:16
  tools
• 48:17
  and
• 48:17
  those
• 48:17
  can
• 48:17
  be
• 48:17
  things
• 48:18
  like
• 48:18
  theme
• 48:18
  days
• 48:19
  and
• 48:20
  time
• 48:20
  blocking.
• 48:21
  But
• 48:21
  when
• 48:21
  we
• 48:21
  get
• 48:21
  into
• 48:22
  those,
• 48:22
  a
• 48:22
  lot
• 48:22
  of
• 48:22
  times
• 48:23
  what's
• 48:23
  happening
• 48:23
  is
• 48:24
  when
• 48:24
  we're
• 48:24
  time
• 48:24
  blocking,
• 48:25
  we're
• 48:25
  time
• 48:25
  blocking
• 48:25
  like
• 48:25
  we
• 48:26
  would
• 48:26
  schedule
• 48:26
  a
• 48:26
  wedding,
• 48:26
  meaning
• 48:27
  we're
• 48:27
  saying
• 48:27
  9
• 48:27
  to
• 48:28
  10
• 48:28
  we
• 48:28
  do
• 48:28
  this,
• 48:28
  and
• 48:28
  10
• 48:29
  to
• 48:29
  1030
• 48:29
  we
• 48:29
  do
• 48:29
  this,
• 48:29
  and
• 48:30
  10
• 48:30
  to
• 48:30
  ten
• 48:30
  45
• 48:30
  we
• 48:30
  do
• 48:31
  this.
• 48:31
  But
• 48:31
  we're
• 48:31
  not
• 48:31
  leaving
• 48:32
  any
• 48:32
  room
• 48:33
  in
• 48:33
  the
• 48:33
  calendar
• 48:33
  to
• 48:34
  account
• 48:34
  for
• 48:34
  unexpected
• 48:34
  opportunities
• 48:35
  and
• 48:35
  challenges.
• 48:36
  So
• 48:36
  if
• 48:36
  somebody
• 48:37
  calls
• 48:37
  and
• 48:37
  wants
• 48:37
  to
• 48:37
  book
• 48:38
  your
• 48:38
  services,
• 48:38
  if
• 48:38
  you've
• 48:39
  booked
• 48:39
  back
• 48:39
  to
• 48:40
  back
• 48:40
  all
• 48:40
  these
• 48:40
  different
• 48:41
  things
• 48:41
  in
• 48:41
  your
• 48:41
  mind
• 48:42
  and
• 48:42
  you
• 48:42
  don't
• 48:43
  get
• 48:43
  them
• 48:43
  done
• 48:43
  well,
• 48:44
  because
• 48:44
  you
• 48:44
  had
• 48:44
  a
• 48:44
  really
• 48:44
  good
• 48:44
  thing
• 48:45
  come
• 48:45
  through.
• 48:45
  But
• 48:45
  at
• 48:45
  the
• 48:45
  end
• 48:46
  of
• 48:46
  the
• 48:46
  day
• 48:46
  you're
• 48:46
  going
• 48:46
  to
• 48:46
  say,
• 48:46
  well,
• 48:47
  I
• 48:47
  didn't
• 48:47
  get
• 48:47
  the
• 48:47
  things
• 48:47
  done
• 48:47
  that
• 48:48
  I
• 48:48
  wanted
• 48:48
  to
• 48:48
  get
• 48:48
  done.
• 48:49
  When
• 48:49
  you
• 48:49
  have
• 48:49
  white
• 48:50
  space
• 48:50
  on
• 48:50
  your
• 48:50
  calendar,
• 48:51
  it
• 48:51
  lets
• 48:51
  you
• 48:51
  account
• 48:52
  for
• 48:52
  those.
• 48:52
  It
• 48:52
  Lets
• 48:53
  you
• 48:53
  tackle
• 48:53
  the
• 48:53
  challenges,
• 48:54
  it
• 48:54
  lets
• 48:54
  you
• 48:54
  do
• 48:55
  the
• 48:55
  emergency
• 48:55
  things.
• 48:56
  And
• 48:56
  white
• 48:56
  space
• 48:57
  is
• 48:57
  going
• 48:57
  to
• 48:57
  be
• 48:57
  different
• 48:57
  for
• 48:58
  every
• 48:58
  person.
• 48:58
  I
• 48:59
  have
• 48:59
  done
• 48:59
  this
• 48:59
  practice
• 49:00
  for
• 49:00
  about
• 49:00
  a
• 49:00
  decade,
• 49:01
  actually
• 49:01
  over
• 49:01
  a
• 49:01
  decade
• 49:02
  now.
• 49:02
  I
• 49:03
  now
• 49:03
  know
• 49:03
  that
• 49:03
  my
• 49:03
  white
• 49:04
  space
• 49:04
  is
• 49:05
  an
• 49:05
  hour
• 49:05
  and
• 49:05
  a
• 49:05
  half
• 49:05
  like
• 49:06
  I
• 49:06
  need
• 49:06
  on
• 49:06
  my
• 49:06
  calendar.
• 49:07
  Dead
• 49:07
  space,
• 49:08
  space,
• 49:08
  buffer
• 49:09
  room
• 49:09
  for
• 49:09
  an
• 49:09
  hour
• 49:09
  and
• 49:09
  a
• 49:10
  half
• 49:10
  every
• 49:10
  single
• 49:10
  day.
• 49:11
  But
• 49:11
  I
• 49:11
  have
• 49:11
  some
• 49:11
  clients
• 49:12
  who's
• 49:12
  30
• 49:12
  minutes
• 49:13
  and
• 49:13
  I
• 49:13
  have
• 49:13
  some
• 49:13
  clients
• 49:13
  who's
• 49:14
  three
• 49:14
  hours,
• 49:14
  just
• 49:14
  depending
• 49:15
  on
• 49:15
  their
• 49:15
  industry,
• 49:15
  depending
• 49:16
  on
• 49:16
  how
• 49:16
  their
• 49:16
  brain's
• 49:16
  wired.
• 49:17
  But
• 49:18
  play
• 49:18
  around
• 49:18
  with
• 49:18
  white
• 49:19
  space,
• 49:19
  like
• 49:19
  start
• 49:19
  putting
• 49:20
  on
• 49:20
  your
• 49:20
  calendar,
• 49:20
  maybe
• 49:21
  an
• 49:21
  hour,
• 49:21
  maybe
• 49:21
  30
• 49:21
  minutes,
• 49:22
  reflect
• 49:23
  back.
• 49:23
  Was
• 49:23
  that
• 49:23
  enough?
• 49:24
  Was
• 49:24
  that
• 49:24
  too
• 49:24
  much?
• 49:24
  Did
• 49:25
  certain
• 49:25
  days,
• 49:25
  do
• 49:25
  I
• 49:25
  need
• 49:25
  more
• 49:26
  or
• 49:26
  less
• 49:27
  and
• 49:27
  just
• 49:27
  keep
• 49:27
  moving
• 49:28
  forward
• 49:28
  from
• 49:28
  there?
• 49:28
  But
• 49:28
  every
• 49:29
  single
• 49:29
  day
• 49:29
  I
• 49:29
  do
• 49:29
  this
• 49:29
  four
• 49:29
  W's
• 49:30
  to
• 49:30
  make
• 49:30
  sure
• 49:30
  that
• 49:31
  I'm
• 49:31
  set
• 49:31
  up
• 49:31
  for
• 49:31
  success
• 49:31
  and
• 49:32
  that
• 49:32
  it's
• 49:32
  a
• 49:32
  consistent
• 49:33
  practice.
• 49:33
  Because
• 49:33
  you
• 49:33
  can
• 49:34
  do.
• 49:34
  You
• 49:34
  can
• 49:34
  do
• 49:34
  four
• 49:35
  minutes,
• 49:35
  right?
• 49:35
  You
• 49:35
  can
• 49:36
  do
• 49:36
  four
• 49:36
  minutes.
• 49:36
  And
• 49:36
  it
• 49:36
  really
• 49:37
  is
• 49:37
  a
• 49:37
  huge
• 49:37
  impact.
• 49:37
  And
• 49:38
  it
• 49:38
  goes
• 49:38
  back
• 49:38
  to
• 49:38
  that.
• 49:39
  We
• 49:39
  have
• 49:39
  it
• 49:40
  wired
• 49:40
  in
• 49:40
  our
• 49:40
  head
• 49:40
  that
• 49:40
  the
• 49:41
  harder
• 49:41
  the
• 49:41
  thing,
• 49:41
  the
• 49:41
  more
• 49:41
  effort
• 49:42
  something
• 49:42
  requires,
• 49:43
  the
• 49:43
  better
• 49:43
  the
• 49:43
  results.
• 49:44
  And
• 49:44
  so
• 49:44
  sometimes
• 49:44
  when
• 49:45
  we
• 49:45
  have
• 49:45
  something
• 49:45
  super
• 49:45
  simple
• 49:46
  come
• 49:46
  across
• 49:46
  our
• 49:46
  plate,
• 49:46
  we're
• 49:47
  like,
• 49:47
  no,
• 49:47
  that's
• 49:47
  too
• 49:47
  easy.
• 49:47
  That
• 49:48
  won't
• 49:48
  have
• 49:48
  a
• 49:48
  good
• 49:48
  result
• 49:48
  because
• 49:49
  it's
• 49:49
  too
• 49:49
  easy.
• 49:49
  But
• 49:50
  I
• 49:50
  promise
• 49:50
  you,
• 49:50
  if
• 49:50
  you
• 49:51
  start
• 49:51
  to
• 49:51
  do
• 49:51
  this,
• 49:51
  like,
• 49:51
  just
• 49:51
  give
• 49:52
  yourself
• 49:52
  a
• 49:52
  21
• 49:52
  day,
• 49:53
  like
• 49:53
  to
• 49:53
  give
• 49:53
  yourself
• 49:53
  a
• 49:53
  21
• 49:54
  day
• 49:54
  challenge,
• 49:54
  that
• 49:54
  you're
• 49:54
  going
• 49:54
  to
• 49:55
  show
• 49:55
  up
• 49:55
  and
• 49:55
  do
• 49:55
  four
• 49:55
  W's
• 49:55
  every
• 49:56
  day,
• 49:56
  it'll
• 49:56
  change
• 49:57
  everything.
• 49:57
  I
• 49:57
  love
• 49:58
  it.
• 49:58
  I'm
• 49:58
  so
• 49:58
  glad
• 49:59
  that
• 49:59
  you
• 49:59
  could
• 49:59
  share
• 49:59
  it
• 49:59
  and
• 50:00
  explain
• 50:00
  it
• 50:00
  because
• 50:00
  I
• 50:00
  knew
• 50:01
  that
• 50:01
  people
• 50:01
  would
• 50:02
  find
• 50:02
  that
• 50:02
  super
• 50:02
  helpful.
• 50:03
  Colleen,
• 50:03
  it's
• 50:03
  been
• 50:04
  such
• 50:04
  a
• 50:04
  pleasure
• 50:04
  chatting
• 50:04
  with
• 50:05
  you.
• 50:05
  I
• 50:05
  could
• 50:05
  talk
• 50:05
  systems
• 50:06
  and
• 50:06
  geeking
• 50:07
  out
• 50:07
  about
• 50:07
  backends
• 50:07
  of
• 50:08
  businesses
• 50:08
  all
• 50:08
  day,
• 50:08
  but
• 50:09
  we
• 50:09
  must
• 50:09
  go.
• 50:09
  So
• 50:10
  I
• 50:10
  will
• 50:10
  end
• 50:10
  my
• 50:11
  podcast
• 50:11
  like
• 50:11
  I
• 50:11
  always
• 50:12
  do,
• 50:12
  with
• 50:12
  the
• 50:12
  same
• 50:13
  question,
• 50:13
  which
• 50:13
  is
• 50:13
  what's
• 50:14
  one
• 50:14
  thing
• 50:14
  you
• 50:14
  personally
• 50:15
  wish
• 50:15
  you'd
• 50:15
  known
• 50:15
  sooner
• 50:16
  in
• 50:16
  your
• 50:16
  own
• 50:17
  business?
• 50:17
  Yeah,
• 50:18
  I
• 50:18
  think
• 50:18
  I'll
• 50:18
  go
• 50:18
  back
• 50:19
  to
• 50:19
  when
• 50:19
  I
• 50:19
  had
• 50:19
  the
• 50:20
  wedding
• 50:20
  planning
• 50:20
  business
• 50:21
  and
• 50:21
  I
• 50:21
  actually
• 50:21
  learned
• 50:21
  it
• 50:22
  and
• 50:22
  I
• 50:22
  did
• 50:22
  it
• 50:22
  differently
• 50:22
  when
• 50:23
  I
• 50:23
  started
• 50:23
  this
• 50:23
  business.
• 50:23
  And
• 50:24
  that
• 50:24
  was
• 50:24
  the
• 50:24
  power
• 50:25
  of
• 50:25
  a
• 50:25
  community
• 50:25
  and
• 50:26
  a
• 50:26
  coach.
• 50:26
  Like
• 50:26
  I
• 50:27
  having
• 50:27
  support
• 50:28
  people,
• 50:29
  it
• 50:29
  felt
• 50:29
  really
• 50:30
  isolating
• 50:31
  during
• 50:31
  that
• 50:31
  first,
• 50:31
  especially
• 50:32
  as
• 50:32
  a
• 50:32
  new
• 50:32
  moment,
• 50:33
  juggling
• 50:33
  what
• 50:33
  I
• 50:34
  was
• 50:34
  juggling,
• 50:34
  it
• 50:34
  felt
• 50:35
  really
• 50:35
  isolating.
• 50:36
  I
• 50:36
  didn't
• 50:36
  know
• 50:36
  the
• 50:36
  power
• 50:37
  of
• 50:37
  a
• 50:37
  coach.
• 50:37
  Like,
• 50:37
  that
• 50:37
  wasn't
• 50:38
  even
• 50:38
  something
• 50:38
  in
• 50:38
  my
• 50:38
  mind
• 50:39
  of
• 50:39
  having
• 50:39
  a
• 50:40
  community.
• 50:40
  It
• 50:40
  doesn't
• 50:41
  even
• 50:41
  have
• 50:41
  to
• 50:41
  be
• 50:41
  a
• 50:41
  page.
• 50:41
  Like
• 50:42
  you
• 50:42
  could
• 50:42
  get
• 50:42
  A
• 50:42
  mentor.
• 50:43
  You
• 50:43
  don't
• 50:44
  necessarily
• 50:44
  have
• 50:44
  to
• 50:44
  pay
• 50:44
  for
• 50:44
  that.
• 50:45
  You
• 50:45
  can
• 50:45
  get
• 50:45
  a
• 50:45
  community
• 50:45
  of
• 50:46
  like
• 50:46
  hearted
• 50:46
  people.
• 50:47
  Just
• 50:47
  join
• 50:47
  something,
• 50:48
  be
• 50:48
  around
• 50:49
  people
• 50:49
  with
• 50:49
  like
• 50:49
  hearted
• 50:50
  ambitions
• 50:51
  and
• 50:51
  goals.
• 50:52
  But
• 50:52
  yeah,
• 50:53
  I
• 50:53
  think
• 50:53
  that
• 50:53
  would
• 50:53
  be
• 50:53
  the
• 50:53
  thing
• 50:53
  that
• 50:54
  and
• 50:54
  it
• 50:54
  was
• 50:54
  a
• 50:55
  thing
• 50:55
  because
• 50:55
  the
• 50:55
  next
• 50:55
  time
• 50:56
  I
• 50:56
  started
• 50:56
  my
• 50:56
  business
• 50:56
  I
• 50:56
  knew
• 50:56
  the
• 50:57
  three
• 50:57
  things
• 50:57
  I
• 50:57
  wanted
• 50:57
  was
• 50:57
  a
• 50:57
  community,
• 50:58
  a
• 50:58
  coach
• 50:58
  and
• 50:58
  a
• 50:58
  bookkeeper.
• 50:59
  And
• 50:59
  so
• 51:00
  that's
• 51:00
  exactly
• 51:00
  what
• 51:00
  I
• 51:00
  started
• 51:01
  off
• 51:01
  with.
• 51:01
  I
• 51:01
  love
• 51:02
  it.
• 51:02
  Galena,
• 51:02
  it's
• 51:03
  been
• 51:03
  such
• 51:03
  a
• 51:03
  pleasure.
• 51:03
  If
• 51:04
  people
• 51:04
  want
• 51:04
  to
• 51:04
  find
• 51:04
  out
• 51:04
  more
• 51:05
  about
• 51:05
  you,
• 51:05
  your
• 51:05
  business,
• 51:05
  where
• 51:06
  are
• 51:06
  the
• 51:06
  best
• 51:06
  places
• 51:06
  for
• 51:06
  them
• 51:07
  to
• 51:07
  find
• 51:07
  you?
• 51:07
  Yeah,
• 51:08
  so
• 51:08
  you
• 51:08
  can
• 51:08
  connect
• 51:08
  with
• 51:09
  me
• 51:09
  at
• 51:09
  any
• 51:09
  time
• 51:09
  on
• 51:10
  Instagram.
• 51:10
  I
• 51:10
  love
• 51:11
  connecting
• 51:11
  with
• 51:11
  new
• 51:11
  people.
• 51:12
  So
• 51:12
  never
• 51:12
  feel
• 51:13
  shy
• 51:13
  to
• 51:13
  send
• 51:13
  me
• 51:13
  a
• 51:14
  dm.
• 51:14
  But
• 51:14
  I'm
• 51:14
  at
• 51:14
  Colleen
• 51:15
  Carswell
• 51:15
  underscore
• 51:16
  and
• 51:17
  then
• 51:17
  my
• 51:18
  website
• 51:18
  is
• 51:19
  structured
• 51:19
  with
• 51:19
  a
• 51:20
  D
• 51:20
  structuredtoscale.com
• 51:22
  and
• 51:22
  I
• 51:22
  actually
• 51:23
  am
• 51:23
  going
• 51:23
  to
• 51:23
  throw
• 51:23
  in
• 51:23
  because
• 51:23
  we
• 51:24
  had
• 51:24
  a
• 51:24
  lot
• 51:24
  of
• 51:24
  conversation
• 51:24
  around
• 51:25
  this
• 51:25
  today.
• 51:25
  If
• 51:26
  you
• 51:26
  go
• 51:26
  to
• 51:26
  structure
• 51:26
  structuredoscale.com
• 51:27
  backslash
• 51:28
  TTT,
• 51:30
  you
• 51:30
  can
• 51:30
  get
• 51:31
  a.
• 51:31
  It's
• 51:31
  very
• 51:32
  basic
• 51:32
  but
• 51:32
  it's
• 51:32
  a
• 51:33
  spreadsheet
• 51:33
  that
• 51:33
  helps
• 51:33
  you
• 51:33
  do
• 51:34
  your
• 51:34
  own
• 51:34
  time
• 51:34
  audit.
• 51:34
  So
• 51:35
  it's
• 51:35
  already
• 51:35
  broken
• 51:35
  down
• 51:35
  into
• 51:36
  the
• 51:36
  15
• 51:36
  minute
• 51:36
  increments
• 51:37
  and
• 51:37
  then
• 51:37
  it
• 51:37
  has
• 51:37
  your
• 51:38
  four
• 51:38
  W's
• 51:39
  to
• 51:39
  do.
• 51:39
  It
• 51:39
  shows
• 51:40
  you
• 51:40
  how
• 51:40
  to
• 51:40
  do
• 51:40
  your
• 51:40
  energy
• 51:41
  and
• 51:41
  your
• 51:41
  time
• 51:41
  valuing.
• 51:42
  So
• 51:43
  that's@strructuretoscale.com
• 51:44
  TTT.
• 51:45
  Love
• 51:45
  it.
• 51:46
  I
• 51:46
  will
• 51:46
  put
• 51:46
  all
• 51:46
  of
• 51:46
  those
• 51:47
  links
• 51:47
  in
• 51:47
  the
• 51:47
  show
• 51:48
  notes.
• 51:48
  I
• 51:48
  hope
• 51:49
  to
• 51:49
  see
• 51:49
  you
• 51:49
  somewhere
• 51:49
  in
• 51:50
  the
• 51:50
  world,
• 51:50
  Colleen,
• 51:51
  very
• 51:51
  soon.
• 51:51
  Thank
• 51:52
  you
• 51:52
  for
• 51:52
  your
• 51:52
  time
• 51:52
  and
• 51:52
  I'll
• 51:53
  speak
• 51:53
  speak
• 51:53
  to
• 51:53
  you
• 51:53
  soon.
• 51:54
  Thank
• 51:54
  you.
• 51:54
  What
• 51:55
  a
• 51:55
  great
• 51:55
  conversation.
• 51:56
  You
• 51:56
  all
• 51:56
  know
• 51:56
  that
• 51:57
  I
• 51:57
  love
• 51:57
  to
• 51:57
  geek
• 51:57
  out
• 51:58
  about
• 51:58
  a
• 51:58
  system,
• 51:59
  so
• 51:59
  I
• 51:59
  hope
• 51:59
  you've
• 52:00
  enjoyed
• 52:00
  hearing
• 52:00
  us
• 52:00
  chat
• 52:01
  about
• 52:01
  it.
• 52:01
  If
• 52:01
  you're
• 52:01
  sitting
• 52:01
  there
• 52:02
  and
• 52:02
  feeling
• 52:02
  like
• 52:02
  you
• 52:03
  are
• 52:03
  in
• 52:03
  that
• 52:03
  chaotic
• 52:04
  space,
• 52:05
  let
• 52:05
  me
• 52:05
  just
• 52:05
  encourage
• 52:06
  you
• 52:06
  to
• 52:06
  do
• 52:06
  something
• 52:06
  about
• 52:06
  it.
• 52:07
  Go
• 52:07
  grab
• 52:07
  that
• 52:07
  resource.
• 52:08
  Maybe
• 52:08
  we
• 52:08
  should
• 52:09
  make
• 52:09
  a
• 52:09
  pact
• 52:09
  that
• 52:09
  together
• 52:10
  we're
• 52:10
  going
• 52:10
  to
• 52:10
  start
• 52:11
  tracking
• 52:11
  our
• 52:12
  time.
• 52:12
  I'll
• 52:12
  see
• 52:12
  you
• 52:12
  all
• 52:13
  next
• 52:13
  time.