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Domino’s big refresh, Wendy’s strategic shift, and McDonald’s Snack Wrap struggles
On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant industry news, including Domino’s brand refresh, Wendy’s new strategic plan, and McDonald’s Snack Wrap struggles. First up is Domino’s, which refreshed its branding with new colors, a new font, and even its first-ever jingle, recorded by Grammy-nominated musician Shaboozey. Sam and Alicia discuss this refresh and how it differs from the big rebrand at Cracker Barrel. How can restaurant chains successfully update their brands without alienizing loyal customers? Domino’s…
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