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#221. How to measure GTM messaging
When it comes to messaging, every marketer is familiar with the following concepts: alignment, adoption, and performance.
But just how well your messaging gets adopted and how well it's performing with your audience is tricky to measure. Those are the questions that Austin Webb is after as a Co-Founder of Troupe.ai.
A “messaging attribution and success engine,” Troupe seeks to “know the ROI of your story” by quantifying go-to-market messaging for the most clarity and success.
Austin joins Mikey on the pod to chat about what’s changed in our approaches to messaging, customer touchpoints, the…
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