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EYL#198 Former Inmate Turned Luxury Brand CEO · Earn Your Leisure

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  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
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  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
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  Speaker 1: filming and selling child pornography in Michigan. These are just
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  Speaker 1: some of the heinous migrant criminals caught because of President
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  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
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  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
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  Speaker 1: crossings are at the lowest levels ever recorded, and over
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  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
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  Speaker 1: are here illegally, your next you will be fined nearly
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  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
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  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
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  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
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  Speaker 1: border and families will be protected.
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  Speaker 2: Sponsored by the United States Department of Homeland Security.
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  Speaker 3: I had to sacrifice the season to be able to
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  Speaker 3: get on point within the season. No, So my only
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  Speaker 3: advice for people that's trying to get into the business,
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  Speaker 3: no matter what it is, do your research because a
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  Speaker 3: lot of my fails happened because I didn't have the
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  Speaker 3: proper research. You know, when you're incarcerated, you can only
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  Speaker 3: get but so much information. And when I came home,
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  Speaker 3: I thought I knew everything, and I didn't know anything.
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  Speaker 4: My graduates from my school being false bad drop drop, Mike,
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  Speaker 4: drop back drop.
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  Speaker 5: All right, guys, welcome back, e y L were back home.
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  Speaker 5: It's been a minute, very rare, exciting. So this is
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  Speaker 5: this is an interview that is really dope for a
• 1:49
  Speaker 5: variety of different reasons. But Daryl Austin, so one of
• 1:53
  Speaker 5: these things that we always talked about being in the
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  Speaker 5: right place at the right time. We're talking about investments
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  Speaker 5: coming up, and it's very important to put yourself around
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  Speaker 5: the people that you actually want to connect with. So
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  Speaker 5: we were in La Shout out to BT, and we
• 2:06
  Speaker 5: were at the BT House House of BT, and we
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  Speaker 5: interviewed Ninny Leaks shout out to her, and we were
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  Speaker 5: about to leave because we had to go to Miss
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  Speaker 5: Ditty's event. Shout out to Miss Diddy. So long story short,
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  Speaker 5: a few people you know connected with us like YO,
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  Speaker 5: and it was one gentleman for sure, Darryl, who I'm
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  Speaker 5: not sure how he got to me, but he met
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  Speaker 5: me and he was it was very quick. This what's
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  Speaker 5: important to have an elevator pitch. Also, the same thing happened,
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  Speaker 5: ironically enough. I'm actually wearing east Side Golf. Jordan's today
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  Speaker 5: shout out to east Side Golf and they met us
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  Speaker 5: at a hotel lobby and type of similar situation upon
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  Speaker 5: us us. Yeah, it was interesting because when I met Daryl,
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  Speaker 5: he was very concise. I think he showed me some pictures.
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  Speaker 5: He's like, yo, I got a luxury brand. We were
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  Speaker 5: about to go into luxury stores. And I was on
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  Speaker 5: and Nick Cannon's show and I'm like, oh, his podcast.
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  Speaker 5: He was like, n his show, his TV show before
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  Speaker 5: I got canceled. I'm like, that's interesting. So he showed
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  Speaker 5: it to me and it was a it was a
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  Speaker 5: very quick presentation, but it made a lot of sense
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  Speaker 5: to me and it was interesting to me. So I'm like,
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  Speaker 5: all right, let's get it done. Hit up Dula.
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  Speaker 6: He called me at the front of the stage, right
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  Speaker 6: and did us met us in the back of the stage.
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  Speaker 6: It wasn't even you, it was your.
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  Speaker 4: Man, like yo, no, my man, my man caught here,
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  Speaker 4: like yeah, we cat caught you.
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  Speaker 6: We came all away from Philly. This has to happen, bro,
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  Speaker 6: and I think we walked all the way to the car, like, Yo,
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  Speaker 6: we're gonna make it happen.
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  Speaker 4: Let's do this.
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  Speaker 5: But but the thing I liked about it, and we'll
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  Speaker 5: talk about the brand. But so it's a luxury brand.
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  Speaker 5: And so if anybody follows me, you know, I do
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  Speaker 5: the Drip Report, Legendary Drip Report where I chronicle my outfits,
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  Speaker 5: and like, I like these like Goodman shoes, like I
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  Speaker 5: like come from that era where it's like products but
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  Speaker 5: like real simple dress type of shoes. So when he
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  Speaker 5: showed me these, and I'll show it to you if
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  Speaker 5: you can see it. These are these are one of
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  Speaker 5: the products. They reminded me of that where it's like
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  Speaker 5: you can actually wear to you know, a club, you
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  Speaker 5: could wear it just chilling. It's like it's very versatile
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  Speaker 5: type of type of shoe sneaker combination. So I liked
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  Speaker 5: the product. That's another reason. And I like the story too.
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  Speaker 5: Once out and now even hearing some more about the story,
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  Speaker 5: I even liked it even more. So that was like
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  Speaker 5: two weeks ago. I said, we want to get you
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  Speaker 5: on the show two weeks later here, So thank you
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  Speaker 5: for joining us. Brother appreciate it having me.
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  Speaker 4: I appreciate it. Yeah, and the show man, I appreciate it.
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  Speaker 6: Long journey here, he said, he willing to go anywhere.
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  Speaker 6: You know, our next three stops.
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  Speaker 5: You got to. You already know you got to. So
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  Speaker 5: let's let's get into this. So Bungee Chi, that's how
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  Speaker 5: you pronounce it, Say it correctly, Bungee that's the name
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  Speaker 5: of the brand. Yeah, okay, that's the first question is
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  Speaker 5: what does that mean? Why did you name it that?
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  Speaker 4: All right, Bungie?
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  Speaker 3: It was for all the ups and downs in my life,
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  Speaker 3: because you know, at a certain period of my life,
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  Speaker 3: I would.
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  Speaker 4: Do really well.
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  Speaker 3: You know, I was out on tour, I was rapping,
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  Speaker 3: and then I'll get locked up. So now I'm back
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  Speaker 3: down at the bottom of the barrel. I get out
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  Speaker 3: of jail, get back out on the road, start rapping.
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  Speaker 3: Then I'm back in jail. And it was just a
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  Speaker 3: non stop up and down part of my life. And
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  Speaker 3: then even after I came home from prison, I started
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  Speaker 3: this business, it just seemed like everything was up and down,
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  Speaker 3: you know what I mean, Like I didn't really know
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  Speaker 3: what the future was going to be. It was just
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  Speaker 3: up and down, up and down, up and down. So
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  Speaker 3: bungee to me represents all the ups and downs in
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  Speaker 3: my life. And I knew that other people were going
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  Speaker 3: through ups and downs as well. It wasn't just me.
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  Speaker 3: So I felt like bungeie fit everyone. And then I
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  Speaker 3: came up with appla chenni because it's a synonym of apparel.
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  Speaker 3: I went to a trade show. I had actually had
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  Speaker 3: a table at a trade show, and when I got there,
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  Speaker 3: everyone it was either apparel or wardrobe or something like that,
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  Speaker 3: and I was like, I got to come up with
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  Speaker 3: something a little bit more creative.
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  Speaker 4: It was the rapper in me. It was like, no,
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  Speaker 4: I'm not going for that.
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  Speaker 3: So I ended up, you know, google searching syndonyms for
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  Speaker 3: apparel and I couldn't find anything, and I started searching
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  Speaker 3: other languages and then nabla chenny just stuck out.
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  Speaker 4: And then I had to figure out how to say it.
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  Speaker 4: You know what I'm saying, because I.
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  Speaker 3: Thought it was out, but I just knew that the
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  Speaker 3: wording just looked good together, you know, So I ended
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  Speaker 3: up searching how to say it, and abli chenny it is.
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  Speaker 6: So there's been barriers with that. I'm sure right when
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  Speaker 6: people thinking you said that to us, one of the
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  Speaker 6: things we talked about is like you just simplified.
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  Speaker 4: Yeah.
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  Speaker 6: When people hear the name, I'm sure they were like, well,
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  Speaker 6: you need to change this, but you didn't. So what
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  Speaker 6: was it that you said? Look, I got to stick
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  Speaker 6: to my guns on this.
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  Speaker 3: Well, I think that for the most part, you know,
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  Speaker 3: I hear it a lot, like people are like, why
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  Speaker 3: don't you just call it abli Chenni?
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  Speaker 4: Why does it have to be Bungie?
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  Speaker 3: And then it's like why do you have to have
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  Speaker 3: abli Chenny At the end we can't even pronounce it,
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  Speaker 3: but if people see it and they can't search it.
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  Speaker 3: But I just kind of feel like that's what's in
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  Speaker 3: my heart, like that Bungie Abli Chenny. It brings back
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  Speaker 3: so many memories of like when I was incarcerated, when
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  Speaker 3: I was going through all the different things. I lost
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  Speaker 3: my grandfather when I was in there. I come home,
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  Speaker 3: my grandmother doesn't remember who I am because you know,
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  Speaker 3: she had Alzheimer's. So it's like, you know, so many
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  Speaker 3: different things that Bungie represents for me that I just
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  Speaker 3: couldn't get rid of it.
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  Speaker 5: It's like, biaga, Yeah, you know how to say that.
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  Speaker 5: You say that exactly for sure.
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  Speaker 6: You know how to pay for it too.
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  Speaker 5: Out find a way, all right, So let's get this backstory.
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  Speaker 5: It was a very interesting backstory. So you're from Pennsylvania
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  Speaker 5: outside of Philly, right, Yeah, what's the exact area.
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  Speaker 4: Pali, Pennsylvania, Like ten minutes from Coltsville.
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  Speaker 5: Okay. So you grow up and at what point do
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  Speaker 5: you do you get incarcerated.
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  Speaker 3: I got incarcerated when I turned like twenty two. It
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  Speaker 3: was like right after I turned twenty two, that was
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  Speaker 3: my first first taste of prison.
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  Speaker 5: Okay, and then from then it was an ongoing in
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  Speaker 5: and out of jail type situation right there.
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  Speaker 4: It was the same thing that Meet Mill was going through.
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  Speaker 3: It's like, you know, you go to prison, you come home,
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  Speaker 3: you violateing probation and parole all the time. You know,
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  Speaker 3: they'll put like a crazy curfew on you. If you
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  Speaker 3: missed the curfew, they catch you, you're done. I never
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  Speaker 3: did drugs. I never drank before. But what I didn't
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  Speaker 3: know at the time was when I'm bagging up my work,
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  Speaker 3: I didn't realize that it was getting in my sister here. Yeah,
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  Speaker 3: so whenever I would go do with your incest, it
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  Speaker 3: was coming up hot, but it wasn't really hot. So
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  Speaker 3: they let me do that like two or three times
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  Speaker 3: before they bagged me and I had to go back
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  Speaker 3: to jail for six months and stuff like that. So
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  Speaker 3: it was like a constant in and out. Like if
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  Speaker 3: I crossed state lines, I wasn't allowed in the city
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  Speaker 3: of Philly. I had to stay in my area. If
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  Speaker 3: I got caught out there, then I would go back
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  Speaker 3: to prison. So I went through that my whole adult life.
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  Speaker 3: Like I just got off parole like a year and
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  Speaker 3: a half ago, two years ago, something like that.
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  Speaker 6: So what was the longest stretch that you was in there?
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  Speaker 4: Six and a half six and a half years.
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  Speaker 5: Yeah, so and you've been home for seven years. Yeah,
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  Speaker 5: all right. So you're going through the system, in and out, parole, violations,
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  Speaker 5: getting locked up, getting violated, getting locked up. You would
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  Speaker 5: actually in jail with another alumni friend of ours, wallow Ye,
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  Speaker 5: shout out to wallow to six seven, shout out to
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  Speaker 5: six seven. And so at what point do you say, Okay,
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  Speaker 5: this is enough, I'm tired. Because a lot of people
• 8:55
  Speaker 5: have similar situations right where it's like it's hard. You
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  Speaker 5: really can't get a good job up. You know, you're
• 9:01
  Speaker 5: going back and forth, and you know, it's just it
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  Speaker 5: becomes a vicious cycle. You might have kids, you fall
• 9:06
  Speaker 5: in child support situation. You can actually go to jail
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  Speaker 5: for that before. People don't realize how easy it is
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  Speaker 5: to keep going back to jail once you kind of
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  Speaker 5: fall in that system. So at what point do you say, Okay,
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  Speaker 5: this is not for me, like I'm doing something different.
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  Speaker 3: Well, first, I felt like the whole time that I
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  Speaker 3: wanted to do more of my life, and I was
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  Speaker 3: selling drugs to be able to get to that point
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  Speaker 3: because I just felt like it was the fastest money
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  Speaker 3: that I could possibly get. So I always knew that
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  Speaker 3: I wanted to do something morebl when I got caught
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  Speaker 3: that last time, I started losing family members because I
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  Speaker 3: was going for that six and a half years. So
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  Speaker 3: it's like once my grandfather passed away, his last memory
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  Speaker 3: of me is getting dragged off his porch and getting
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  Speaker 3: paed up by the police. So it's like, after he
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  Speaker 3: passed away, I ended up having a conversation with my
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  Speaker 3: mom and she's like, listen, I don't know what you're
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  Speaker 3: going to do.
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  Speaker 4: With yourself.
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  Speaker 3: But right now they're doing background checks for people that
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  Speaker 3: you know that are trying to get jobs for when
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  Speaker 3: you're trying to move into a place, whatever it is
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  Speaker 3: that you you gotta do. There was a background a
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  Speaker 3: check attached to that, and she was like, the only
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  Speaker 3: way you're gonna be able to survive out here is
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  Speaker 3: if you create your own business. So at that point,
• 10:08
  Speaker 3: you know, I just went back to the cell man
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  Speaker 3: I prayed for the first time.
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  Speaker 4: I never really was a religious dude or nothing like that.
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  Speaker 3: I prayed and I was like, I don't know where
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  Speaker 3: I should go with my life, but I just need
• 10:18
  Speaker 3: some sort of guidance.
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  Speaker 4: And I just left it at that.
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  Speaker 3: And then like two hours later, I wake up something
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  Speaker 3: told me to sketch. I sketched a pair of sneakers
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  Speaker 3: and it looked like I took the sneaker and placed
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  Speaker 3: it on the shoot.
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  Speaker 4: That's how good it was.
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  Speaker 3: I never sketched before in my life, so once I
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  Speaker 3: seen that, I'm like, damn, maybe I can just make
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  Speaker 3: a living sketching, you know, sneakers. I didn't think about
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  Speaker 3: a sneaker brand at that time. I was just focused
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  Speaker 3: on sketching sneakers. And you know, I kept showing all
• 10:42
  Speaker 3: the different you know, walkies and sellies and stuff like that,
• 10:45
  Speaker 3: and they're like, yo, like you need to think about
• 10:47
  Speaker 3: doing your own brand. So then I ended up creating
• 10:49
  Speaker 3: my own sneaker. And then you know, I just started
• 10:52
  Speaker 3: asking people their opinion, like what you think about this?
• 10:53
  Speaker 4: What you think if I added that? What if I
• 10:55
  Speaker 4: take it off?
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  Speaker 5: This in jail? Yeah, so you created your own sneaker
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  Speaker 5: on paper. Yeah, you didn't physically you have a sneaker,
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  Speaker 5: you know, you created it the idea.
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  Speaker 3: Yeah, And then what happened was I didn't. I wasn't
• 11:05
  Speaker 3: really a great artist because I just started while I
• 11:07
  Speaker 3: was there. So when I used to go out to
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  Speaker 3: the yard, I used to take a keyboard with me
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  Speaker 3: and I used to just you know, make beats, and
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  Speaker 3: I used to have all the rappers rap all the time.
• 11:15
  Speaker 3: But this one time I went out and I was like,
• 11:16
  Speaker 3: you know, I'm gonna take a couple pack of cigarettes
• 11:18
  Speaker 3: with me, and I'm going to walk around and every
• 11:20
  Speaker 3: one of those dudes that are sketching, I'm gonna give
• 11:22
  Speaker 3: them a pack of cigarettes to teach me something.
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  Speaker 4: So that's yep, yep.
• 11:27
  Speaker 3: So after I started doing that, I stopped walking with
• 11:29
  Speaker 3: the keyboard as much and I just started going around
• 11:31
  Speaker 3: just picking information from people. So it's like I would
• 11:34
  Speaker 3: get this artist that would show me how to do shading.
• 11:36
  Speaker 3: This artist would teach me how to like make it
• 11:38
  Speaker 3: where like if you turn it to the side or
• 11:40
  Speaker 3: to look this way, or if you sketch it this
• 11:42
  Speaker 3: way to look that way. And then after I did
• 11:44
  Speaker 3: that and I honed in all on those skills, then
• 11:47
  Speaker 3: I started looking for people that I would see out
• 11:49
  Speaker 3: in the yard with business books or people on the
• 11:51
  Speaker 3: block that would have business books, and I would sit
• 11:53
  Speaker 3: down and talk to them about business plans and all that.
• 11:56
  Speaker 3: Because you got to remember, I never went to college.
• 11:58
  Speaker 3: I went to high school and that was it. So
• 12:00
  Speaker 3: at that point I just started introducing myself to different people.
• 12:03
  Speaker 3: I was also the barber there, so I used to
• 12:05
  Speaker 3: talk to everyone as I was cutting her hair. So
• 12:07
  Speaker 3: I was gaining a lot of knowledge from people in prison.
• 12:09
  Speaker 6: So you got the architects skills from walking around, you
• 12:13
  Speaker 6: got the business ideas, and you had a license to
• 12:16
  Speaker 6: be a barber all in the same time, so you're
• 12:18
  Speaker 6: maximizing your time absolutely. So who's the person that obviously
• 12:22
  Speaker 6: when you start the sketches at the how many sketches
• 12:24
  Speaker 6: are you showing? And who's the person that's like, look,
• 12:26
  Speaker 6: let's sit down and really draw this business planning up.
• 12:28
  Speaker 6: Is it somebody?
• 12:29
  Speaker 4: It wasn't.
• 12:30
  Speaker 3: There was multiple people, and everyone that I talked to
• 12:32
  Speaker 3: was like, Yo, you're not supposed to be here, Like
• 12:35
  Speaker 3: you're running around doing these different things. You're supposed to
• 12:38
  Speaker 3: be out there doing something in the world. You're not
• 12:39
  Speaker 3: supposed to be here. And every time I heard that,
• 12:43
  Speaker 3: it was from different people, but they were saying the
• 12:44
  Speaker 3: same thing, but just a little bit differently. So I
• 12:47
  Speaker 3: was like, man, like, maybe I need to figure out
• 12:49
  Speaker 3: how I can get out of here and then drop
• 12:52
  Speaker 3: jewels to these dudes that are incarcerated after I get
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  Speaker 3: out and get successful. So as of right now, you know,
• 12:58
  Speaker 3: I go back and I donate my time to the
• 12:59
  Speaker 3: prison and I speak to the inmates and I tell them,
• 13:01
  Speaker 3: you know, what my philosophy was and how I went
• 13:03
  Speaker 3: about accomplishing what I accomplished. I know, I speed all that,
• 13:06
  Speaker 3: but it's like the most smartest people that I ever
• 13:09
  Speaker 3: met was in prison. Like it's crazy how it is
• 13:12
  Speaker 3: and how creative you can get when you just don't
• 13:14
  Speaker 3: have anything around you, you know what I mean. So,
• 13:18
  Speaker 3: like there's there's some really smart people in prison, man, definitely.
• 13:21
  Speaker 5: So your mom said something I was very insightful. She said,
• 13:25
  Speaker 5: you just said it, So the only opportunity to start
• 13:28
  Speaker 5: your own business. What was the exact quote.
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  Speaker 3: She taught me, The only way that I'm going to
• 13:32
  Speaker 3: survive out here is if I create my own business.
• 13:35
  Speaker 4: And I'll never forget that, she said that.
• 13:37
  Speaker 6: And this business, like the other part is that you've
• 13:39
  Speaker 6: never had a job in your life. Never It was
• 13:42
  Speaker 6: fourteen it was selling drugs and wrapping. Then you get
• 13:45
  Speaker 6: locked up, going and out, but you've never had so
• 13:47
  Speaker 6: the business is the first time you're ever going to
• 13:49
  Speaker 6: be not even employed, but making money for yourself.
• 13:52
  Speaker 5: Yeah, well that's that's a very insightful commentary on her part.
• 13:57
  Speaker 5: And yeah, it's something that it's the harsh reality. It's
• 14:02
  Speaker 5: a harsh reality, right because it's like especially you know,
• 14:05
  Speaker 5: having felonies going to jail, same thing on nature. Yeah,
• 14:07
  Speaker 5: of course there's always going to be you know, people
• 14:10
  Speaker 5: that find a way that you know, but for the
• 14:12
  Speaker 5: most part, your job opportunity is limited. Job opportunity is
• 14:15
  Speaker 5: limited now anyway, but especially with that, so it's like
• 14:18
  Speaker 5: you're stuck to, you know, a minimum wage type situation,
• 14:21
  Speaker 5: and what is that going to do? That's going to
• 14:23
  Speaker 5: force you back in the street. Right, you can't even
• 14:25
  Speaker 5: buy enough, you can't even make enough to actually support yourself.
• 14:28
  Speaker 5: So the harsh reality is like, if you don't have
• 14:30
  Speaker 5: your own business, you're gonna be screwed. So for how
• 14:35
  Speaker 5: to even say that to you, Like, that's something that's
• 14:37
  Speaker 5: very very insightful. So all right, So you get the
• 14:40
  Speaker 5: information in jail, you start doing sketches, you start learning
• 14:44
  Speaker 5: about business, start reading books, start educating yourself different things
• 14:48
  Speaker 5: of that nature. When do you actually launch the company.
• 14:53
  Speaker 3: I came home from prison and I come home to
• 14:56
  Speaker 3: a new world Facebook, Instagram.
• 14:58
  Speaker 4: I never heard of any of it when I was
• 15:00
  Speaker 4: what's the time period.
• 15:02
  Speaker 3: I came home and the like, when was it I
• 15:07
  Speaker 3: got to the halfway house, I want to say, in
• 15:09
  Speaker 3: like twenty fifteen something like that. So it's like I
• 15:13
  Speaker 3: had no idea any of this stuff was even going on,
• 15:15
  Speaker 3: you know what I'm saying, And I had I had
• 15:18
  Speaker 3: to figure out how to use it, you know, And
• 15:20
  Speaker 3: I was like I remember, like the very first time
• 15:22
  Speaker 3: I was going to post a picture. I felt like
• 15:24
  Speaker 3: a nut because it was like, you know what I'm saying, Like,
• 15:26
  Speaker 3: first of all, where I come from, you don't put
• 15:28
  Speaker 3: your business out there like that.
• 15:30
  Speaker 4: And I'm seeing.
• 15:30
  Speaker 3: People like, hey, I'm over here, I'm doing this. I
• 15:33
  Speaker 3: just couldn't relate to that. So like the very first picture,
• 15:35
  Speaker 3: I'm like, I was over there. People think that I
• 15:38
  Speaker 3: was over there, but I'm really over here? Is I
• 15:39
  Speaker 3: took that picture over there and I posted it later.
• 15:41
  Speaker 3: So like I did that for a while, like you know,
• 15:43
  Speaker 3: because I just couldn't get used to telling people what
• 15:46
  Speaker 3: I was doing. And then it was just like you know,
• 15:49
  Speaker 3: once I ended up getting to that point where I
• 15:51
  Speaker 3: kind of got used to the to the you know,
• 15:53
  Speaker 3: Facebook and all. And I still to this day had
• 15:56
  Speaker 3: never used Twitter before either. I never used Twitter or TikTok.
• 15:59
  Speaker 3: I just I just can't get to that point yet.
• 16:02
  Speaker 4: Anyway.
• 16:02
  Speaker 3: To get to the point I ended up launching, I
• 16:05
  Speaker 3: want to say I didn't even launch.
• 16:07
  Speaker 4: I bought samples for like the first three years.
• 16:09
  Speaker 3: I didn't have enough money to be able to even
• 16:11
  Speaker 3: get an order in you know what I mean. I
• 16:13
  Speaker 3: just didn't have the money and I didn't want to
• 16:14
  Speaker 3: go back to selling drugs and games.
• 16:16
  Speaker 4: I didn't want to go back to jail.
• 16:17
  Speaker 3: So for the first three years of me being home,
• 16:19
  Speaker 3: I was just getting samples and changing the name and
• 16:22
  Speaker 3: going back and forth for different ideas. And then you know,
• 16:26
  Speaker 3: finally that one day that guy came in the barbershop
• 16:29
  Speaker 3: and he was like, Yo, do you have His name
• 16:30
  Speaker 3: is Ernest, by the way, I want call him that
• 16:32
  Speaker 3: guy earn This comes in the barbershop and he's like, yo,
• 16:34
  Speaker 3: like do you have these in the size such and such?
• 16:37
  Speaker 3: And I was like no, And he's like, well, what
• 16:40
  Speaker 3: do I need to do to be able to get
• 16:41
  Speaker 3: him in the size? And I was like, I need
• 16:44
  Speaker 3: like ten grand to be able to get it going.
• 16:47
  Speaker 3: And he was just like, you got a business plan?
• 16:49
  Speaker 3: I was like yeah, He's like meet me at Starbucks tomorrow.
• 16:52
  Speaker 3: So I was like, all I bet. So I ended
• 16:54
  Speaker 3: up meeting them at Starbucks, and I remember it like
• 16:57
  Speaker 3: yesterday he was reading this, and I remember my heart
• 16:59
  Speaker 3: was pounded. I'm like, this could be my opportunity right here,
• 17:01
  Speaker 3: right because I knew that all I needed was like
• 17:03
  Speaker 3: ten grand. So he's reading a business plan. He gets
• 17:06
  Speaker 3: to like the first two pages. He's like, I'm gonna
• 17:08
  Speaker 3: give you fourteen thousand. I'm like, all right, can you
• 17:12
  Speaker 3: finish reading the business plan? So he ended up going
• 17:14
  Speaker 3: another couple of pages like I'm gonna give you twenty
• 17:16
  Speaker 3: I'm gonna give you twenty thousand. So I'm like all right,
• 17:18
  Speaker 3: but finished reading the business plan. So he gets all
• 17:20
  Speaker 3: the way to the end of the business plan and
• 17:21
  Speaker 3: he says, I'm gonna give you fifty thousand.
• 17:24
  Speaker 6: Earnest, what's going on?
• 17:25
  Speaker 2: Check this out. We're gonna do something really special for y'all.
• 17:27
  Speaker 6: I know y'all enjoying this episode with my brother Dalel
• 17:29
  Speaker 6: Oilson and his luxury sneaker brand.
• 17:32
  Speaker 2: All right, show, here's what we're gonna do.
• 17:33
  Speaker 6: When you head over to a Bungee brand dot com,
• 17:35
  Speaker 6: We're giving you fifty dollars off your purchase of men's apparel,
• 17:40
  Speaker 6: women's apparel and footwear.
• 17:41
  Speaker 2: That's fifty dollars off. Here's what you gotta do. Use
• 17:44
  Speaker 2: the code EYL that sucks eyls real simple, fifty dollars
• 17:48
  Speaker 2: off and.
• 17:48
  Speaker 6: Get your drip on.
• 17:49
  Speaker 2: You know how we do drip responsibly.
• 17:52
  Speaker 4: And he was like, meet me at the bank tomorrow.
• 17:54
  Speaker 3: I'm gonna show you how to get the II in
• 17:55
  Speaker 3: number and all that, because he asked me if I
• 17:56
  Speaker 3: knew how, and I was like nah, And he ended
• 17:58
  Speaker 3: up taking me to the bank and the money in there.
• 18:00
  Speaker 3: But then two days of that meeting, and that's how
• 18:03
  Speaker 3: I got gonna start.
• 18:04
  Speaker 6: So that's that's pretty incredible. Sout to Ernest. So the picture,
• 18:07
  Speaker 6: he's he you have the shoes on display in the
• 18:09
  Speaker 6: barber shop so people can come in, they can actually
• 18:11
  Speaker 6: see the point.
• 18:12
  Speaker 3: I didn't do it for the people to see how
• 18:13
  Speaker 3: I was doing it, because you got to remember, I
• 18:15
  Speaker 3: was a bench warmer.
• 18:15
  Speaker 4: I just came home. I'm in there. No one wants
• 18:18
  Speaker 4: to get in my chair, you know.
• 18:19
  Speaker 5: So he was a barber.
• 18:20
  Speaker 3: Yeah, I was a barber, So no one wanted to
• 18:21
  Speaker 3: get my chair because no one around there knew me
• 18:23
  Speaker 3: as a barber. They knew me as a drug dealer
• 18:25
  Speaker 3: and that was it. So no, like they would bypass
• 18:27
  Speaker 3: my chair and go to the other dudes. So I
• 18:29
  Speaker 3: would just put the sneakers in the window and just
• 18:31
  Speaker 3: look to see like what can I change on it?
• 18:34
  Speaker 4: What can I do to make it look better?
• 18:35
  Speaker 6: Like, you know, so you're watching the people walking by,
• 18:37
  Speaker 6: seeing if they're getting interested in. Yeah, Okay, this one
• 18:40
  Speaker 6: is gonna be This's gonna work. Yeah, people keep stopping.
• 18:43
  Speaker 5: Yeah that's how So the first so you said the SAMP,
• 18:45
  Speaker 5: so you're just like getting like one off from like
• 18:48
  Speaker 5: China and something like that. And just like I went to.
• 18:49
  Speaker 4: Ali Baba dot Com.
• 18:51
  Speaker 3: I found a little manufacturer right there, and uh, you know,
• 18:54
  Speaker 3: I was getting samples and the thing is like when
• 18:56
  Speaker 3: you get the samples from these places, they're expecting you
• 18:58
  Speaker 3: to place order and I wasn't place in order, so
• 19:01
  Speaker 3: they'd be like, nah, we ain't doing no more samples
• 19:03
  Speaker 3: for you, like ten out of time, so I have
• 19:05
  Speaker 3: to do like other I would have to do other manufacturers.
• 19:07
  Speaker 3: So I would have like seven samples but from seven
• 19:10
  Speaker 3: different factories, you know what I'm saying.
• 19:12
  Speaker 6: And they all expected you.
• 19:13
  Speaker 4: Yeah, and they all expected the bulk order and I
• 19:15
  Speaker 4: just didn't have the money to do it next, so
• 19:17
  Speaker 4: like they go find another one. Check the reviews.
• 19:21
  Speaker 5: Anybody that's not familiar with samps. So it's like what
• 19:23
  Speaker 5: he was. So like we get our stuff made overseas,
• 19:25
  Speaker 5: and like before we actually decided we're gonna work with
• 19:28
  Speaker 5: this guy, like we gave him like a couple, like
• 19:31
  Speaker 5: a track suit, hoodie, T shirt dad, and then he
• 19:33
  Speaker 5: made like, let's say, like ten pieces of clothes for us,
• 19:36
  Speaker 5: sent it to us. We paid for it, but he
• 19:38
  Speaker 5: sent it to us so that way we can check
• 19:40
  Speaker 5: the material, see if it's right, go back and say, nah,
• 19:43
  Speaker 5: this is off. You need to add something here. That's
• 19:46
  Speaker 5: what he's referring to as far as like samples, right,
• 19:49
  Speaker 5: But they're expecting it to be like all right now,
• 19:52
  Speaker 5: now we're going to order a thousand pieces in But
• 19:55
  Speaker 5: you was just like, all right, I'm done to the next.
• 19:57
  Speaker 3: Because I didn't have the money, I don't know money
• 20:00
  Speaker 3: to get the samples made. And you know, like a
• 20:02
  Speaker 3: sneaker sample is different than like a hoodie and a
• 20:04
  Speaker 3: T shirt and stuff.
• 20:05
  Speaker 4: It's a lot more involved with it.
• 20:06
  Speaker 3: And I didn't know that involvement at the time, you
• 20:09
  Speaker 3: know what I mean, I'm thinking, they make sneakers. I
• 20:11
  Speaker 3: send them a sketch, They tell me what materials it is,
• 20:14
  Speaker 3: They let me know everything because they already make sneakers.
• 20:17
  Speaker 4: But I didn't realize that.
• 20:18
  Speaker 3: You know, you have to handpick every single thing of
• 20:21
  Speaker 3: your shoes. So like my samples were just what they
• 20:24
  Speaker 3: created off of my sketch, and you know, we were
• 20:27
  Speaker 3: getting a lot of people looking at them just because
• 20:29
  Speaker 3: it was new.
• 20:30
  Speaker 4: But one thing that I learned, and I had to
• 20:32
  Speaker 4: learn the hard way.
• 20:33
  Speaker 3: Is I had hundreds of people coming through that barbershop
• 20:36
  Speaker 3: at that time, and they would all be like, Yo,
• 20:38
  Speaker 3: I want to sign such and such, I want to
• 20:40
  Speaker 3: size just want to size that. So I based my
• 20:42
  Speaker 3: order off of how many people were saying that they
• 20:44
  Speaker 3: wanted them. Once I got them back, knowing wanted I'm
• 20:47
  Speaker 3: chasing them down like, hey, yo, like remember you said
• 20:49
  Speaker 3: you want to size nine and they here, I don't
• 20:51
  Speaker 3: want them, Like I'm good, I'm good. So like you know,
• 20:54
  Speaker 3: to me, I feel like trying to get people to
• 20:57
  Speaker 3: wear your sneakers is equivalent to trying to get someone
• 21:00
  Speaker 3: that's been going to a certain barber and trying to
• 21:03
  Speaker 3: get them to change barbers, Like would you guys, You
• 21:05
  Speaker 3: guys wear Jordan's all this time. Trying to convince someone
• 21:08
  Speaker 3: that loves Jordan's to wear a different type of sneaker
• 21:10
  Speaker 3: is hard, you know what I'm saying, Because they never
• 21:12
  Speaker 3: heard of you, they don't know what the brand is,
• 21:14
  Speaker 3: and it's like, you know, I remember when I first
• 21:17
  Speaker 3: got my sneaker samples and I put them up on Instagram,
• 21:19
  Speaker 3: and this is when.
• 21:20
  Speaker 4: I thought I was popping right.
• 21:22
  Speaker 3: All I kept seeing was all these different comments saying
• 21:24
  Speaker 3: what are those? And my dumb ass is sitting there
• 21:28
  Speaker 3: hitting them back like yeah, this is the new bunge
• 21:29
  Speaker 3: out the chitty, and I'm thinking that one of those
• 21:32
  Speaker 3: is a compliment because I didn't know what that meant.
• 21:34
  Speaker 3: And then you know, one of my homies hit me up.
• 21:36
  Speaker 3: I was like, yo, they playing you roll like, stop responding.
• 21:39
  Speaker 6: I'm just in these kids these days. Man.
• 21:40
  Speaker 4: Yeah. It was crazy.
• 21:41
  Speaker 3: And the one thing that I noticed is that, like
• 21:44
  Speaker 3: everyone that made those comments, I would click on their
• 21:46
  Speaker 3: page to see who they were, and they all had
• 21:48
  Speaker 3: Jordans on their page. So I knew right then and
• 21:49
  Speaker 3: there and anyone that likes George, They're not gonna like my brand.
• 21:51
  Speaker 4: You know what I'm saying. It's just that simple.
• 21:53
  Speaker 6: So when you send the samples and even putting them
• 21:55
  Speaker 6: up on Instagram, because it's almost like when we put
• 21:57
  Speaker 6: up a pool, it's like we had to trademark that power.
• 22:00
  Speaker 6: What is that like? Do you have to make a
• 22:01
  Speaker 6: patent for that design? Do you have to trademark design.
• 22:03
  Speaker 4: Yeah, it's tricky.
• 22:04
  Speaker 3: It's tricky with shoes because there's only but so many
• 22:07
  Speaker 3: silhouettes that you can do. So what we experienced was
• 22:10
  Speaker 3: you couldn't really trademark the silhouette. You had to trademark
• 22:14
  Speaker 3: like the design of it or the logo on it.
• 22:17
  Speaker 3: And sometimes you can like patent or trademark of color,
• 22:21
  Speaker 3: but it has to be a color that's not already
• 22:22
  Speaker 3: out there, you know what I mean, So you got
• 22:23
  Speaker 3: to create your own. So like for me, it's like
• 22:26
  Speaker 3: when I actually looked at it, it was only a
• 22:28
  Speaker 3: certain amount of silhouettes, so it's like every silhouette is
• 22:31
  Speaker 3: going to be similar. Now, that's one thing that I
• 22:33
  Speaker 3: was impressed with with Easy, Like they came out with
• 22:35
  Speaker 3: their own silhouette, did their own things like and he
• 22:38
  Speaker 3: changed it for real, like you know. And for me,
• 22:41
  Speaker 3: being as I have my own brand, I don't really
• 22:43
  Speaker 3: wear anything else but my stuff.
• 22:44
  Speaker 4: But like I had the cop I had to, I
• 22:46
  Speaker 4: had to.
• 22:47
  Speaker 3: I always grab the stuff that doesn't look normal, you
• 22:50
  Speaker 3: know what I mean. And I'm really surprised with how
• 22:52
  Speaker 3: many people will not wear something that's not normal until
• 22:54
  Speaker 3: they see someone else.
• 22:55
  Speaker 4: Wearing it and that's the validation.
• 22:58
  Speaker 3: Yeah, And that's the difficult part for me because I'm
• 23:00
  Speaker 3: the kind of person where I can walk into a
• 23:02
  Speaker 3: store and I can scan the room and I know
• 23:05
  Speaker 3: within three seconds if I want that or that or that,
• 23:08
  Speaker 3: you know what I mean, and I'll grab it and
• 23:09
  Speaker 3: I keep it moving. There's other people that are out
• 23:11
  Speaker 3: there that I'm realizing that it's like it's going to
• 23:14
  Speaker 3: take them a long time. They don't know which color
• 23:16
  Speaker 3: to get. They like this shoe, but they like, you know,
• 23:18
  Speaker 3: I don't know do you have it in blue? Or
• 23:20
  Speaker 3: do you have anything to wear with this? Like I
• 23:22
  Speaker 3: know right away what I'm going to do. And then
• 23:23
  Speaker 3: the other thing that I didn't realize that people do
• 23:25
  Speaker 3: is they want to know backstories.
• 23:27
  Speaker 4: It's like for me, I don't.
• 23:28
  Speaker 3: Care how you know Gucci got the beginning. If I
• 23:31
  Speaker 3: like a Gucci snick, I'm grabbing them. Like I never
• 23:33
  Speaker 3: really took the time out to like do that kind
• 23:36
  Speaker 3: of research. So I'm really surprised that people do that much.
• 23:39
  Speaker 3: So it's like, you know, when it comes time for us,
• 23:41
  Speaker 3: it's like number one, they look at me as being
• 23:44
  Speaker 3: a black owned business, so they equate black with being cheap.
• 23:47
  Speaker 4: You know what I'm saying.
• 23:48
  Speaker 3: And it's just a harsh reality. And every time someone
• 23:51
  Speaker 3: sees my merchandise in person or actually touches it, they're like, oh,
• 23:55
  Speaker 3: how did you do this? You know what I'm saying,
• 23:57
  Speaker 3: how are you able to do this? And like at
• 23:59
  Speaker 3: trade shows, like black people would actually come up to
• 24:01
  Speaker 3: me and say that, oh man, how did you get
• 24:04
  Speaker 3: to this?
• 24:04
  Speaker 4: You own this, this is your company.
• 24:06
  Speaker 3: Yeah, And they just don't understand that a black person
• 24:09
  Speaker 3: can have a quality sneaker, you know what I mean.
• 24:11
  Speaker 3: It's not like, you know, a pair or anything like that.
• 24:12
  Speaker 3: It's much more difficult to do. But you know, they
• 24:15
  Speaker 3: just automatically as soon as we're going to have something cheap,
• 24:17
  Speaker 3: Like it's crazy.
• 24:18
  Speaker 6: So you get to fifty thousand, Yeah, in your mind
• 24:21
  Speaker 6: you're thinking like, oh, this is.
• 24:22
  Speaker 4: Enough, but because I thought I made it.
• 24:24
  Speaker 6: Yeah, you've been scrambling with what you had and now
• 24:26
  Speaker 6: you got fifty. So what's the process now that you
• 24:28
  Speaker 6: got to fifty? What's the next step?
• 24:30
  Speaker 3: But what I did was I ended up placing the
• 24:31
  Speaker 3: order with China, and I ended up getting the sneaker order,
• 24:36
  Speaker 3: and I was in for a route awakening because I
• 24:37
  Speaker 3: had no idea that I had to pay for customs,
• 24:41
  Speaker 3: I had to pay for export tax. I didn't know
• 24:44
  Speaker 3: anything about any of this stuff. All I know is
• 24:46
  Speaker 3: when I got my samples, they would make them and
• 24:48
  Speaker 3: they would send them to my house. So I thought
• 24:50
  Speaker 3: it was going directly to my house. It was nothing
• 24:52
  Speaker 3: like that.
• 24:53
  Speaker 4: You know.
• 24:53
  Speaker 3: I had to pay for cargo ship. I had to
• 24:55
  Speaker 3: pay for the space on the ship. I had to
• 24:56
  Speaker 3: pay for truck drivers. Like all these different things I
• 24:58
  Speaker 3: didn't equate. So by the time I ended up getting
• 25:01
  Speaker 3: the sneaker order back, I remember Customs ended up taking
• 25:04
  Speaker 3: the package because I was a new business and they
• 25:06
  Speaker 3: wanted to search it. They ended up searching I had
• 25:08
  Speaker 3: to pay them for searching it. And then I remember
• 25:11
  Speaker 3: hiring a trucking service to pick it up and take
• 25:14
  Speaker 3: it to my storage facility. And I got to the
• 25:18
  Speaker 3: storage facility and I was like, I'm almost Brooke. I
• 25:20
  Speaker 3: remember saying it. I was talking to myself bro As
• 25:22
  Speaker 3: a matter of fact, I was on Facebook Live and
• 25:24
  Speaker 3: I remember saying it like yeah, you know what I mean.
• 25:26
  Speaker 4: I made it. Check it out, look look.
• 25:28
  Speaker 3: And you know, everybody was all like cheering me on,
• 25:30
  Speaker 3: like yo, that's crazy. You did it blah blah blah.
• 25:33
  Speaker 3: And in my mind, I'm thinking I ran through that
• 25:35
  Speaker 3: fifty but I got about a quarter million dollars worth
• 25:37
  Speaker 3: of stuff here, you know what I'm saying. I remember
• 25:40
  Speaker 3: after I got off Facebook Live, I opened the box up,
• 25:43
  Speaker 3: opened a sneaker up, and I'm like.
• 25:45
  Speaker 4: What the f is this? Because it was poly your
• 25:48
  Speaker 4: theme leather. It wasn't leather. It wasn't the same leather
• 25:51
  Speaker 4: that they used on the samples.
• 25:52
  Speaker 3: They basically got my order that got the money, and
• 25:55
  Speaker 3: then they gave me the cheapest leather that they can
• 25:57
  Speaker 3: get so they can make more.
• 25:57
  Speaker 4: Of a profit.
• 25:58
  Speaker 5: You sent them the nah nah.
• 26:01
  Speaker 3: Like the way it was, I think it was like
• 26:03
  Speaker 3: twenty eight thousand for the whole order. Then it was like,
• 26:06
  Speaker 3: you know, ten thousand to get it shipped over here.
• 26:09
  Speaker 3: Then it was like, you know, two thousand with the
• 26:12
  Speaker 3: import export stuff, and like it was all broke down
• 26:14
  Speaker 3: to damn near forty three thousand or something like that.
• 26:17
  Speaker 3: And the product was it was it was trash.
• 26:20
  Speaker 4: So what'd you do? I was trying to sell it anyway.
• 26:26
  Speaker 5: And I stepped on Yeah, yes, one of those dudes.
• 26:30
  Speaker 4: I was running around saying, yo, this is top notch,
• 26:32
  Speaker 4: just top quality. Yo, check this out.
• 26:34
  Speaker 3: And at the time I didn't realize that, you know
• 26:36
  Speaker 3: those dudes that buy top quality stuff, no, that it's
• 26:38
  Speaker 3: not top quality.
• 26:40
  Speaker 4: So, you know, I equated it to like the music business.
• 26:43
  Speaker 3: Sometimes when I used to do the music thing, and
• 26:45
  Speaker 3: I'll be able to walk into a room with someone
• 26:47
  Speaker 3: major that can put me in a good position. Sometimes
• 26:49
  Speaker 3: you only got that one time to get their eared
• 26:51
  Speaker 3: If it's not right, you're not getting their ear back,
• 26:53
  Speaker 3: you know what I mean. So I felt like around
• 26:55
  Speaker 3: my way, I kind of messed up my reputation with
• 26:58
  Speaker 3: the clothes and the sneaks that I was getting because
• 26:59
  Speaker 3: I was literally that dude that was going to buy
• 27:01
  Speaker 3: Gil d' and t's. I would go to a little
• 27:04
  Speaker 3: pressing place at the mall or something, press my name
• 27:06
  Speaker 3: on it, and like, yo, I got a high end brand,
• 27:07
  Speaker 3: guild Dan still on the back. You know what I'm saying.
• 27:10
  Speaker 3: I got a high end brand. I didn't know any better,
• 27:12
  Speaker 3: because again, you know, I came from prison.
• 27:14
  Speaker 6: I didn't know.
• 27:15
  Speaker 3: So yes, I'm thinking I got this high end name.
• 27:17
  Speaker 3: I got a high end brand.
• 27:18
  Speaker 4: Now.
• 27:19
  Speaker 3: So after I ended up doing all that, it didn't
• 27:22
  Speaker 3: work out. For me, and I didn't sell anything, and
• 27:26
  Speaker 3: no one was really buying ex stuff for like the
• 27:27
  Speaker 3: core people that really wanted to help me out, I
• 27:29
  Speaker 3: didn't really sell much of anything. So at that point, yeah, yeah,
• 27:33
  Speaker 3: I'm selling them. I'm selling them out the barbershop and
• 27:35
  Speaker 3: going to my man's barbershop. Like people are getting to
• 27:37
  Speaker 3: know who I am and what I'm doing. But they
• 27:39
  Speaker 3: just wasn't fans of the sneakers. So and then a
• 27:42
  Speaker 3: couple people would buy hoodies and stuff. I was only
• 27:44
  Speaker 3: selling twenty five dollar hoodies and stuff like that, so
• 27:46
  Speaker 3: it wasn't, you know, anything that was that much.
• 27:49
  Speaker 4: Stuff.
• 27:49
  Speaker 3: They wanted to support, they would, but what happened was
• 27:52
  Speaker 3: it just got to a standstill one day where I
• 27:54
  Speaker 3: couldn't sell anything. And I remember that the Eagles won
• 27:56
  Speaker 3: the Super Bowl, and when they won that Super Bowl,
• 27:58
  Speaker 3: were in there watching the Super Ball parade, and one
• 28:01
  Speaker 3: of the customers in there turned around, looked at me
• 28:02
  Speaker 3: and was like, yo, if you had something with the
• 28:04
  Speaker 3: Eagles on it, you'd be rich right now. So soon
• 28:07
  Speaker 3: as he said it, I started brainstorming and I started
• 28:09
  Speaker 3: sketching the Eagle sneaker. So I ended up getting the
• 28:12
  Speaker 3: Eagle sneaker made with the last little bit of money
• 28:14
  Speaker 3: that I had, and then I ended up borrowing some
• 28:16
  Speaker 3: money from a friend to be able to get it
• 28:17
  Speaker 3: shipped over here. And what I did was I did
• 28:19
  Speaker 3: it a little bit differently this time. I ended up
• 28:21
  Speaker 3: getting them flown over instead of by sea, because by
• 28:24
  Speaker 3: sea it took like thirty four days. Then customs saw
• 28:27
  Speaker 3: that they intercepted it and there was a whole bunch
• 28:28
  Speaker 3: of unnecessary stuff, so I ended up getting them flown over,
• 28:31
  Speaker 3: so it got like sent directly to my house. So
• 28:35
  Speaker 3: I ended up with like two hundred and fifty sneakers.
• 28:37
  Speaker 3: That's all I could really afford. And the next day
• 28:40
  Speaker 3: I woke up at like six o'clock in the morning,
• 28:42
  Speaker 3: they were talking about doing a pep rally down to
• 28:44
  Speaker 3: Fox twenty nine. So when they did the pep rollley,
• 28:46
  Speaker 3: I'm like, Yo, they're doing the Eagles pep rallley.
• 28:48
  Speaker 4: I'm going down there. So I went and got a
• 28:50
  Speaker 4: little Uhau truck.
• 28:51
  Speaker 3: Put all them sneakers in the back, and I drove
• 28:52
  Speaker 3: down Center City, which is about thirty five minutes from
• 28:55
  Speaker 3: my house, and I remember walking up the sidewalk with
• 28:58
  Speaker 3: a wagon like it was a wagon literally with boxes
• 29:01
  Speaker 3: and sneakers on it, with an Eagle sneaker in my hand,
• 29:03
  Speaker 3: And as soon as I walked up, you know, the
• 29:05
  Speaker 3: news cast people were outside. As soon as I walked up,
• 29:08
  Speaker 3: they were just like yo, like what's that? And then
• 29:11
  Speaker 3: next thing you know, they're putting me on TV. People
• 29:14
  Speaker 3: are catching the bus down there, people jumping out their cars,
• 29:16
  Speaker 3: grabbing their pair and I'm just out there hustling, not
• 29:19
  Speaker 3: realizing it's illegal.
• 29:20
  Speaker 4: I wasn't supposed to be selling them Egle sneakers, you
• 29:21
  Speaker 4: know what I'm saying. Like, I didn't I didn't get
• 29:24
  Speaker 4: permission from the Eagles and do that.
• 29:25
  Speaker 6: It was like somebody on it was like the logo,
• 29:27
  Speaker 6: did the.
• 29:28
  Speaker 4: Logo everything everything.
• 29:29
  Speaker 3: I'm gonna show you guys a picture before it's over, right,
• 29:32
  Speaker 3: So you know what I mean, Like, yeah, I had
• 29:33
  Speaker 3: the whole thing. I had the Super Bowl to tag
• 29:36
  Speaker 3: and everything on it. Right, So you know, I ended
• 29:38
  Speaker 3: up selling out that day. So I ended up making
• 29:40
  Speaker 3: a lot of money back, you know what I mean.
• 29:41
  Speaker 3: Like I was literally going back to the truck stashing
• 29:43
  Speaker 3: money in the truck because I didn't want to get
• 29:45
  Speaker 3: ribbed out there, and I would run back out finished hustling,
• 29:47
  Speaker 3: So I ended up selling everything except for like four
• 29:50
  Speaker 3: pair something like that.
• 29:51
  Speaker 6: How much did it colost to make those niggers?
• 29:53
  Speaker 4: At that time?
• 29:54
  Speaker 3: It was like thirty two dollars to make a pair,
• 29:57
  Speaker 3: and I was selling them for one seventy five, you
• 29:59
  Speaker 3: know what I mean. But when you add in the
• 30:00
  Speaker 3: shipping costs and all that, it came out to being
• 30:02
  Speaker 3: like sixty something dollars a pair.
• 30:05
  Speaker 5: Hundred margin.
• 30:06
  Speaker 4: Yeah good, Yeah.
• 30:07
  Speaker 3: And I was always told you're supposed to mark up
• 30:09
  Speaker 3: at least three times. And I understand now because even
• 30:12
  Speaker 3: like in my position when I did the foot locker deal,
• 30:14
  Speaker 3: like foot Locker is only going to pay like forty
• 30:17
  Speaker 3: five percent at max of the retail costs. So it's
• 30:21
  Speaker 3: like I really only made like twenty dollars off the
• 30:23
  Speaker 3: foot Locker off of each pair, you know what I'm saying.
• 30:24
  Speaker 4: But for me, it was the exposure. It wasn't really
• 30:26
  Speaker 4: about the money.
• 30:27
  Speaker 3: But it's like those are the things that I had
• 30:29
  Speaker 3: to had to learn through trial and error. But after
• 30:32
  Speaker 3: I ended up doing the Eagles thing, I'm like that
• 30:34
  Speaker 3: I'm gonna go, I'm gonna go get more Eagle sneakers made.
• 30:36
  Speaker 3: I'm gonna kill him for Christmas, you know what I'm saying,
• 30:38
  Speaker 3: because you know, football season is still in during Christmas.
• 30:40
  Speaker 4: So I'm thinking I'm gonna do that.
• 30:42
  Speaker 3: And I'm literally like two days after I blew up
• 30:45
  Speaker 3: off of that, I'm at the barbershop and I had
• 30:47
  Speaker 3: my new samples on and a guy came that I
• 30:49
  Speaker 3: knew and asked me if I knew someone that wanted
• 30:51
  Speaker 3: the TV. And I'm like nah, and he was like, yo, like,
• 30:54
  Speaker 3: I got this TV my boss is giving away. You
• 30:56
  Speaker 3: might want to you might want to take this or
• 30:58
  Speaker 3: give it to somebody. It's really nice, Like all right,
• 31:00
  Speaker 3: So I ride down there and I was just spending
• 31:01
  Speaker 3: tea before. Like the dude's crib was huge. The fence
• 31:04
  Speaker 3: opened up like this. I dropped the driveway driveways.
• 31:08
  Speaker 4: A mile along.
• 31:08
  Speaker 3: I got animals on both sides of the gate, and
• 31:11
  Speaker 3: I was just blown away because I didn't realize that
• 31:13
  Speaker 3: this kind of house was even in my area because
• 31:15
  Speaker 3: I lived in my area and I never left. I
• 31:16
  Speaker 3: was never really on a plane before, nothing like I
• 31:19
  Speaker 3: just stayed in my hood.
• 31:20
  Speaker 4: That was it.
• 31:21
  Speaker 3: So after that happened, I go inside with picking the
• 31:25
  Speaker 3: TV up, and his boss's wife comes out and.
• 31:27
  Speaker 4: She's like, oh my god, where'd you get those sneakers?
• 31:30
  Speaker 4: And I put the TV down, my elevator pitch. You
• 31:32
  Speaker 4: know what I'm saying.
• 31:33
  Speaker 3: You know, yeah, I did this, I did that, and
• 31:35
  Speaker 3: I broke it all down to her. It's like, we
• 31:36
  Speaker 3: do you have a website? And the website was trash.
• 31:39
  Speaker 3: Website was tracked because it was just I used my
• 31:41
  Speaker 3: cell phone. I just made a website real quick. And
• 31:44
  Speaker 3: she still liked it enough for her to get her
• 31:47
  Speaker 3: employee to call me back and set up a meeting
• 31:49
  Speaker 3: between me and her husband. So me and her husband
• 31:52
  Speaker 3: met at his house, and you know, I basically explained
• 31:56
  Speaker 3: to him, like listen, I don't want to waste your time.
• 31:57
  Speaker 3: I was formally incarcerated and he wanted to know what
• 31:59
  Speaker 3: I did. It was all drug charges. I had weapons
• 32:02
  Speaker 3: charges too, and he was like, you didn't have a
• 32:04
  Speaker 3: good lawyer, did you?
• 32:05
  Speaker 4: And he laughed at me. I'm like, yeah, that's not funny, man,
• 32:08
  Speaker 4: you know what I mean.
• 32:09
  Speaker 3: But anyway, he was like, y'all, I'm not worried about that, Like,
• 32:12
  Speaker 3: what's going on with your business?
• 32:13
  Speaker 4: What is it?
• 32:13
  Speaker 3: And I told him everything that was going on, and
• 32:15
  Speaker 3: that's when he told me, I wouldn't recommend you using
• 32:18
  Speaker 3: those ego sneakers again, like you'll.
• 32:20
  Speaker 4: Get in trouble for that.
• 32:22
  Speaker 3: So I was happy that he taught me that because
• 32:23
  Speaker 3: I'm like, if I would have got another order, they
• 32:24
  Speaker 3: would have got seized or something I'd have been done,
• 32:27
  Speaker 3: that would have been my last bit of money, you
• 32:28
  Speaker 3: know what I mean. So after that, by the time
• 32:31
  Speaker 3: he got done, you know, talking for about two hours,
• 32:33
  Speaker 3: he was like, I know someone that was in your
• 32:35
  Speaker 3: shoes just two years ago when he's a millionaire of
• 32:37
  Speaker 3: the day. He didn't do fashion, but he was just
• 32:39
  Speaker 3: starting a business, and he was like, I really want
• 32:41
  Speaker 3: you to meet him. He might be able to guide
• 32:43
  Speaker 3: you some sort of way. So at this point, I'm
• 32:45
  Speaker 3: not thinking about finances. I'm not thinking about getting anything
• 32:48
  Speaker 3: from them except knowledge. And you know, one thing that
• 32:51
  Speaker 3: I was basing this off of was like I was
• 32:53
  Speaker 3: telling you earlier. You know, coming from prison, you come
• 32:55
  Speaker 3: back with a lot of bad habits. So I didn't
• 32:57
  Speaker 3: know how to sit in a room with people and communicate,
• 33:01
  Speaker 3: you know what I mean. I had all the slouching
• 33:02
  Speaker 3: and the you know what I'm saying. So it was
• 33:04
  Speaker 3: like I had to learn all over again how to
• 33:07
  Speaker 3: communicate with these people. So I'm in these boardrooms and
• 33:10
  Speaker 3: I'm looking at how they how they're folding their hands
• 33:12
  Speaker 3: and how they're folding their legs and how they're talking
• 33:15
  Speaker 3: and communicating, and I just would mimic it. And that's
• 33:18
  Speaker 3: how I started to get into these big rooms and
• 33:20
  Speaker 3: know how to handle myself, just from copying off of
• 33:22
  Speaker 3: their stuff. So I get into this conference room and
• 33:26
  Speaker 3: I'm talking to the guy that I'm thinking that I'm
• 33:28
  Speaker 3: talking to for the meeting, and as we're talking, people
• 33:32
  Speaker 3: are just slowly coming into this room, like putting their
• 33:35
  Speaker 3: briefcases down and all that.
• 33:36
  Speaker 4: So to get back to what I was.
• 33:37
  Speaker 3: Saying, there are all these people are coming into the room,
• 33:40
  Speaker 3: and I had no idea who they were, you know
• 33:42
  Speaker 3: what I mean. So I'm just sitting there and I'm like,
• 33:44
  Speaker 3: all right, I'm going to keep entertaining all these different
• 33:46
  Speaker 3: people until the guy comes in. He comes in, He's like, Yo,
• 33:49
  Speaker 3: did he get it? Did he get an opportunity to
• 33:50
  Speaker 3: tell you guys about the story? And they was like nah,
• 33:53
  Speaker 3: And then I just told him everything, and I just
• 33:55
  Speaker 3: told you about I created everything in prison, and they
• 33:57
  Speaker 3: were all blown away with it and they're like, yo,
• 33:59
  Speaker 3: like you you designed this while you were there. And
• 34:01
  Speaker 3: I was like, yeah, every single thing you see on
• 34:03
  Speaker 3: this table was all design while I was incarcerated. So
• 34:06
  Speaker 3: even this, all this stuff is all, you know, stuff
• 34:08
  Speaker 3: from when I was incarcerated.
• 34:10
  Speaker 4: And they were like, how much money do you need?
• 34:13
  Speaker 3: And I was like seven grand and they laughed at me, like,
• 34:16
  Speaker 3: you don't need seven grand for real, We're gonna put
• 34:18
  Speaker 3: you with these financial people. They gonna tell us how
• 34:20
  Speaker 3: much money you need, so you know, after that, they
• 34:23
  Speaker 3: was like, oh, you're interested in telling your story and
• 34:25
  Speaker 3: I was like, no, is this embarrassing to talk about
• 34:28
  Speaker 3: being in prison?
• 34:29
  Speaker 4: And they were like, look, man, you need to.
• 34:30
  Speaker 3: Tell your story and shared us with the world because
• 34:32
  Speaker 3: you may be able to inspire someone and you may
• 34:34
  Speaker 3: be able to.
• 34:35
  Speaker 6: Che This episode is brought to you by P and
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  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 36:30
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 36:34
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 36:38
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 36:42
  Speaker 1: some of the heinous migrant criminals caught because of President
• 36:46
  Speaker 1: Donald J. Trump's leadership. I'm Christy Nohm, the United States
• 36:50
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 36:54
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 36:58
  Speaker 1: one hundred thousand illegal alien have been arrested. If you
• 37:01
  Speaker 1: were here illegally, your next you will be fine nearly
• 37:05
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 37:09
  Speaker 1: never return. But if you register using our CBP home
• 37:13
  Speaker 1: app and leave now, you could be allowed to return legally.
• 37:17
  Speaker 1: Do what's right, leave now. Under President Trump America's laws,
• 37:22
  Speaker 1: Order and families will.
• 37:23
  Speaker 4: Be protected sponsored by the United States Department of Homeland
• 37:26
  Speaker 4: Security chase someone away from going to prison in the
• 37:28
  Speaker 4: first place.
• 37:29
  Speaker 3: So I told them that I would do it. Shortly
• 37:31
  Speaker 3: after that, I ended up getting with the Financial Group.
• 37:34
  Speaker 3: I didn't realize at the time I was in a
• 37:36
  Speaker 3: real live shark tank. So fortunately for me, I knew
• 37:38
  Speaker 3: the business well enough to be able to break it
• 37:40
  Speaker 3: down to them, and they all congratulated me for a
• 37:43
  Speaker 3: good pitch and all that, and I ended up leaving out.
• 37:46
  Speaker 3: I met with the financial Group and they decided that
• 37:49
  Speaker 3: I needed at least a million dollars and I left.
• 37:51
  Speaker 3: I'm like, who's going to give me a million dollars? Bro?
• 37:53
  Speaker 4: Like cut it out, you know what I'm saying, So
• 37:56
  Speaker 4: like that.
• 37:57
  Speaker 3: Yeah, So they ended up getting with the investors, and
• 37:59
  Speaker 3: the investors greed, but they were like, we're not going
• 38:01
  Speaker 3: to do a million, We'll do seven fifty just to see,
• 38:03
  Speaker 3: you know, if this works out. And that was like
• 38:06
  Speaker 3: the beginning, but it wasn't. It wasn't all good after that.
• 38:08
  Speaker 3: The bungeie still was bouncing up and down.
• 38:10
  Speaker 5: So it was like private equity farm.
• 38:12
  Speaker 3: Yeah, yeah, they they're actually it people. They never invested
• 38:16
  Speaker 3: in fashion or anything like that. I was the first guy.
• 38:19
  Speaker 3: And the thing that I liked about these guys is,
• 38:21
  Speaker 3: you know, they came at a time where, you know,
• 38:25
  Speaker 3: they just wanted to help a black owned business, So
• 38:27
  Speaker 3: they didn't really try to knock me over the head
• 38:29
  Speaker 3: with a large amount of percentages.
• 38:30
  Speaker 4: Like I still own the majority of the business.
• 38:33
  Speaker 3: They gave me a lot of money towards it, and
• 38:34
  Speaker 3: they still gave me a lot of the equity of
• 38:36
  Speaker 3: the business, and I appreciate it.
• 38:38
  Speaker 5: So it's like they became an angel investors. Yeah, and
• 38:41
  Speaker 5: they took a percentage of the company and they gave
• 38:44
  Speaker 5: you money. Yeah, were there are the strings attached to
• 38:47
  Speaker 5: it or you had free range to kind of.
• 38:50
  Speaker 3: No no strings attached. They just, you know, they just
• 38:53
  Speaker 3: wanted to see me successful. They gave me the money
• 38:55
  Speaker 3: and they gave me the connections, and they were like, listen,
• 38:57
  Speaker 3: whatever you need to do to go find better mans manufacturing,
• 39:01
  Speaker 3: go ahead. So I ended up flying out the Vegas
• 39:03
  Speaker 3: to one of the manufacturing trade shows and that's how I.
• 39:06
  Speaker 4: Ended up meeting the companies I deal with.
• 39:08
  Speaker 3: So now instead of the whole China you know, poly
• 39:11
  Speaker 3: your thane, leather, now I'm dealing with Italy, I deal
• 39:14
  Speaker 3: with Portugal, I deal with Spain. So I have all
• 39:17
  Speaker 3: those type of guys you know with me now. And
• 39:20
  Speaker 3: there's a couple of high end sneaker companies that go
• 39:22
  Speaker 3: through the same factories as mine.
• 39:24
  Speaker 6: So you get the You got the fifteen, and it
• 39:27
  Speaker 6: was business scaled up, and now you've got the seven fifteen.
• 39:30
  Speaker 4: I didn't get to seven fifty.
• 39:31
  Speaker 6: You didn't get the seven fifty. They just invested.
• 39:33
  Speaker 3: Nah, they told me that like we were going to
• 39:35
  Speaker 3: do seven fifty, and then after we ended up talking
• 39:38
  Speaker 3: about that, they gave me a small amount I think
• 39:41
  Speaker 3: it was like twenty five thousand just to be able
• 39:43
  Speaker 3: to get my office started, get furniture, get embroidery machines,
• 39:46
  Speaker 3: and all that stuff. As matter of fact, was more
• 39:48
  Speaker 3: than that, because I got the embroidery machine was much
• 39:50
  Speaker 3: more than that. So I ended up getting all these
• 39:52
  Speaker 3: different things in the office and furniture, and right after
• 39:56
  Speaker 3: I got the last desk s crew together, I ended
• 39:59
  Speaker 3: up getting a phone telling me to turn the news on.
• 40:01
  Speaker 3: I turned the news on. The Donald Trump said we
• 40:03
  Speaker 3: gotta shut down this COVID. We got shut down for
• 40:06
  Speaker 3: two weeks. So when I got that phone call and
• 40:08
  Speaker 3: we had to shut down for two weeks. I'm talking
• 40:10
  Speaker 3: to the main investor and he's like, yo, like I
• 40:13
  Speaker 3: never see anything like this before in my lifetime. I'm
• 40:16
  Speaker 3: not putting anything else up, I'm not doing anything business wise.
• 40:19
  Speaker 3: We need to figure out what we're gonna do. So
• 40:21
  Speaker 3: at that point I got scared because I'm like, Okay,
• 40:23
  Speaker 3: he's nervous. They don't want to give any more money
• 40:26
  Speaker 3: up now. And now I'm basically back defending for myself,
• 40:29
  Speaker 3: you know what I mean. So what I did was
• 40:32
  Speaker 3: I locked myself in for that two weeks. I locked
• 40:34
  Speaker 3: myself in my office and I just worked that whole year,
• 40:37
  Speaker 3: because it ended up going from two weeks to much
• 40:39
  Speaker 3: longer as we all know. And I worked that whole year.
• 40:42
  Speaker 3: And right before the lease was up, the lead investor
• 40:46
  Speaker 3: asked if him and a couple of the other investors
• 40:48
  Speaker 3: could come down just to see what I was doing.
• 40:50
  Speaker 3: And when they came into office, they were blown away
• 40:52
  Speaker 3: with everything, Like with the way the office looked like
• 40:55
  Speaker 3: I had a showroom in there. I had all the
• 40:56
  Speaker 3: sneakers up, I had you know, clothes that I ended
• 41:00
  Speaker 3: up creating. And again I never went to college. I
• 41:03
  Speaker 3: never went to design school. I went to YouTube University.
• 41:06
  Speaker 3: That's how I learned how to use my sewing machine
• 41:09
  Speaker 3: and all that stuff.
• 41:09
  Speaker 6: So, so you're making the clothes in the shop.
• 41:12
  Speaker 3: Yeah, what I do is I make the original thing,
• 41:14
  Speaker 3: and then I send it out to the manufacturers.
• 41:16
  Speaker 4: We just copy off of what I do.
• 41:18
  Speaker 6: Is it just you? So like you're doing this, I'm
• 41:20
  Speaker 6: thinking like, maybe there's a team, but is it just.
• 41:23
  Speaker 3: Oh no, I have a team now, But at the
• 41:24
  Speaker 3: time I didn't have a team twenty twenty, yeah, twenty
• 41:27
  Speaker 3: it was just me locked in the office. So I
• 41:30
  Speaker 3: ended up, you know, creating all these different pieces. And
• 41:33
  Speaker 3: when they came in, they were just like blowing away
• 41:35
  Speaker 3: with everything that they saw, and it was like, there's
• 41:36
  Speaker 3: no way that we could cheat the world by not
• 41:38
  Speaker 3: letting the world see what you're doing. So at that
• 41:41
  Speaker 3: point they're like, look, go ahead and get your first shoemade.
• 41:44
  Speaker 3: So I ended up designing a shoe called the Camera Rillo,
• 41:46
  Speaker 3: which is kind of similar to the black one over there,
• 41:49
  Speaker 3: but it has like python, yeah yeah, but it has
• 41:52
  Speaker 3: python on the toe. It was all white with yeah,
• 41:55
  Speaker 3: it was all white. It had sweded on it. And
• 41:58
  Speaker 3: they had python on the toe and I ended up
• 42:01
  Speaker 3: releasing that first to a shoe store called Blue Sole Shoes. Now,
• 42:05
  Speaker 3: at the time, I couldn't get any shoes to eat.
• 42:08
  Speaker 3: I mean, any stores even want to deal with me
• 42:09
  Speaker 3: at all. So what I did was I've reached out
• 42:13
  Speaker 3: to him and I was like, listen, you know, if
• 42:15
  Speaker 3: we can get you know, some press around this release,
• 42:18
  Speaker 3: is it possible for us to be able to get
• 42:19
  Speaker 3: into your store? So he was like yeah, yeah, So
• 42:22
  Speaker 3: he let us get into the store and Channel three came.
• 42:24
  Speaker 3: I remember like it was yesterday. They came and they
• 42:27
  Speaker 3: gave me ten seconds. I'm like, hey, how you doing.
• 42:29
  Speaker 3: My name is Darrel Loss, And I got a brand
• 42:30
  Speaker 3: called Bungee we just released and Blue Blue Soul shoes.
• 42:35
  Speaker 3: And it's really important to me because I created this
• 42:37
  Speaker 3: in prison. Over it was over after that, you know
• 42:40
  Speaker 3: what I mean. So literally the next day I ended
• 42:44
  Speaker 3: up getting a phone call from one of the TV
• 42:46
  Speaker 3: anchors off of that show, and they have their own show,
• 42:49
  Speaker 3: so they interviewed me on that, and right after that,
• 42:52
  Speaker 3: Channel six started calling Channel ten seventeen twenty nine. Next
• 42:56
  Speaker 3: thing you know, I'm doing interviews with all these different
• 42:59
  Speaker 3: independent local shows and all that, and I'm just building
• 43:02
  Speaker 3: my exploit my brand. And I really was only doing
• 43:05
  Speaker 3: it at first because I wanted to show all the
• 43:06
  Speaker 3: people that saw the cheap stuff. I wanted them to
• 43:09
  Speaker 3: know like, y'all, I'm not doing cheap stuff anymore, like
• 43:11
  Speaker 3: this is real now. And it was like, I think
• 43:13
  Speaker 3: I lost them because people around my way they don't
• 43:15
  Speaker 3: rock my stuff.
• 43:17
  Speaker 4: Like everywhere outside of that they wear my stuff. But
• 43:19
  Speaker 4: I think I might have messed my name up with
• 43:22
  Speaker 4: the people around the way.
• 43:22
  Speaker 3: But anyway, after that ended up happening Inside Edition called,
• 43:28
  Speaker 3: So I did Inside Edition after Inside Edition, then Fox
• 43:31
  Speaker 3: News called, and Fox when I did my Fox News
• 43:33
  Speaker 3: interview was all business and at the time I was
• 43:35
  Speaker 3: just learning business. I didn't know anything about return on
• 43:38
  Speaker 3: investments and all that kind of stuff. So they're asking
• 43:40
  Speaker 3: me all these questions and I'm like, uh, I didn't
• 43:43
  Speaker 3: know what to say. So after that, I started getting
• 43:45
  Speaker 3: all these hate emails from you know, the you know,
• 43:48
  Speaker 3: the people that filled the show. They're like, yo, you
• 43:50
  Speaker 3: need to go back to prison and you know, get
• 43:53
  Speaker 3: ft and da da da da da and.
• 43:54
  Speaker 4: Maybe you'll learn your business better. Like they was grinding
• 43:57
  Speaker 4: me up. So at this point, I'm insecure. I don't
• 43:59
  Speaker 4: want to get on TV anymore. But then the Today's
• 44:01
  Speaker 4: Show hit me up.
• 44:02
  Speaker 3: When I did the Today's Show interview, like you know,
• 44:05
  Speaker 3: when they hit me up, I I gotta do it.
• 44:06
  Speaker 3: I gotta try to, you know, make a comeback off
• 44:08
  Speaker 3: of this. And they gave me a nice amount of time.
• 44:11
  Speaker 3: And with that interview, the guy the CEO, Dick Johnson
• 44:17
  Speaker 3: from the CEO foot Locker, he saw the interview and
• 44:20
  Speaker 3: he reached out to my camp and was like, listen,
• 44:22
  Speaker 3: you know, we want to we want to put him
• 44:24
  Speaker 3: in foot Locker now. This time, I just started hiring employees,
• 44:27
  Speaker 3: which was the first time that I ever had to
• 44:30
  Speaker 3: do anything like that. I'm not realizing that resumes are
• 44:33
  Speaker 3: that important, you know. So I ran through a couple
• 44:35
  Speaker 3: of different people and was like, nah, I can't I
• 44:37
  Speaker 3: can't have you here. Like so, now I finally got
• 44:39
  Speaker 3: a team that you know, I can trust, that I love,
• 44:42
  Speaker 3: and you know, they bust her behind. But we ended
• 44:45
  Speaker 3: up doing the foot Locker launch. The foot Locker Launcher
• 44:47
  Speaker 3: King of Parsham Marrow was amazing. Even with COVID going on,
• 44:50
  Speaker 3: we still had four or five hundred people waiting online
• 44:52
  Speaker 3: to see the new products. So we ended up having
• 44:55
  Speaker 3: a really really good event. So shortly after we did
• 44:57
  Speaker 3: the foot Locker event, I get a call for Fox
• 45:00
  Speaker 3: twenty nine, which I did the interview with Fox twenty
• 45:02
  Speaker 3: nine earlier, and they were like, yo, like Nick Cannon
• 45:05
  Speaker 3: just got his own TV show and we really wanted to,
• 45:08
  Speaker 3: you know, surprise him with a pair of your sneakers.
• 45:11
  Speaker 3: And I'm thinking to myself, like, damn, they could have
• 45:12
  Speaker 3: gotten in touch with Nike anybody, but they called me,
• 45:14
  Speaker 3: so I felt special. So I felt like, if it's
• 45:16
  Speaker 3: a Nick Cannon shoe, I gotta go all in. So
• 45:19
  Speaker 3: I ended up making his image on the white sneakers,
• 45:23
  Speaker 3: the white camrollos that are up there. So I put
• 45:25
  Speaker 3: his image on there in leather, had you know, the
• 45:27
  Speaker 3: suit material stuff on there. I caught one of my
• 45:29
  Speaker 3: guys up. They ended up helping me out, and you know,
• 45:32
  Speaker 3: we killed the sneaker and they gave me an opportunity
• 45:36
  Speaker 3: to present it to him on Fox twenty nine. So
• 45:38
  Speaker 3: when I got out there, he's like trying to figure
• 45:41
  Speaker 3: out who I am, why I'm there. He's looking at
• 45:43
  Speaker 3: me all crazy, like who is this dude, and I
• 45:45
  Speaker 3: finally walked up to him on live on TV. I
• 45:48
  Speaker 3: gave him this box with this big red bow on it,
• 45:50
  Speaker 3: and he still didn't know what it was. They opened
• 45:53
  Speaker 3: the box up and he was just like, yo, like
• 45:55
  Speaker 3: you put me on here? Like this was crazy. He
• 45:57
  Speaker 3: was like, who are you?
• 45:58
  Speaker 4: Where'd you come from?
• 46:00
  Speaker 3: I started like they literally only gave me like two
• 46:02
  Speaker 3: minutes to say what I needed to say. So I
• 46:05
  Speaker 3: said everything about the prison and all that, and he
• 46:08
  Speaker 3: was so blown away that by the time he went
• 46:10
  Speaker 3: to the next commercial, I'm like, all right, man, nice
• 46:11
  Speaker 3: meeting you.
• 46:12
  Speaker 4: He's like, nah, man, give me a hug. Dog.
• 46:13
  Speaker 3: So I gave him a hug and then he walks
• 46:16
  Speaker 3: over to the side with me and he's like, yo,
• 46:18
  Speaker 3: like where how did you start this? And then I
• 46:21
  Speaker 3: had other sneakers for him. I had different color of these.
• 46:24
  Speaker 3: I gave him knees. I gave him like three other
• 46:26
  Speaker 3: pair and he was like, I just want to know
• 46:28
  Speaker 3: how you started this.
• 46:29
  Speaker 6: Man.
• 46:29
  Speaker 3: He was like, I see a lot of people with
• 46:30
  Speaker 3: clothing brands, but I never seen anyone with a sneaker
• 46:32
  Speaker 3: brand like this. So I told him what I did,
• 46:35
  Speaker 3: and that split a couple of minutes and then he's like, YO,
• 46:37
  Speaker 3: give me your numbers. I gave him the number. I'm like, Nick,
• 46:39
  Speaker 3: you know you're not gonna call me. You're about to
• 46:40
  Speaker 3: pull one of them. Uh what's the boys name that
• 46:43
  Speaker 3: was on Martin You know what I'm talking about, Tommy Davison.
• 46:47
  Speaker 4: Dude. He's like, if you was in l A, you
• 46:48
  Speaker 4: be on my ship. Like I told Hi, I was like,
• 46:51
  Speaker 4: don't Varnel help me, man, I don't do that till
• 46:53
  Speaker 4: don't Varnell hear me. He was like I'm not, man,
• 46:55
  Speaker 4: I'm telling you, I got you. So he was like
• 46:57
  Speaker 4: all right.
• 46:58
  Speaker 3: So I left and by the time I got to
• 46:59
  Speaker 3: my off office, he had already texted me saying that
• 47:02
  Speaker 3: he was gonna, you know, get back at me. And
• 47:05
  Speaker 3: then his producer's call and was like, YO, like, we
• 47:07
  Speaker 3: want you to come to the show on Monday. Nick's
• 47:08
  Speaker 3: really excited. He wants you to be on the show
• 47:11
  Speaker 3: like asat So I'm like, all right, cool. So I
• 47:13
  Speaker 3: ended up leaving the office or whatever got everything set
• 47:17
  Speaker 3: up for that Monday because it was literally like a Friday,
• 47:20
  Speaker 3: and I ended up going to the show and you know,
• 47:23
  Speaker 3: Nick treated me like I was the star. Like he
• 47:25
  Speaker 3: had me feeling like I was the one I'm supposed
• 47:27
  Speaker 3: to be happy to see him, but he treated me
• 47:29
  Speaker 3: like royalty.
• 47:29
  Speaker 5: Man.
• 47:30
  Speaker 4: It worked out.
• 47:31
  Speaker 3: So after we ended up doing that interview, it just
• 47:33
  Speaker 3: kept like spiraling out of control, like with all the
• 47:36
  Speaker 3: different things that was happening. And that's why I knew
• 47:38
  Speaker 3: that I was supposed to be here when I made
• 47:40
  Speaker 3: that prayer all the way back when I was in prison,
• 47:43
  Speaker 3: and after I made that prayer, everything is just is
• 47:45
  Speaker 3: just flowing smoothly. Even if I have a little down time,
• 47:49
  Speaker 3: it goes way back past what I could have ever expected.
• 47:52
  Speaker 3: So right after I ended up doing a Nick Cannon interview,
• 47:55
  Speaker 3: I ended up going to a Neiman Marcus and they
• 47:57
  Speaker 3: saw the sneakers in the clothes that I had on
• 48:00
  Speaker 3: and wanted to know more.
• 48:02
  Speaker 6: Next you're walking into the store and somebody.
• 48:04
  Speaker 3: Said, yeah, what happened was they was actually having a
• 48:06
  Speaker 3: Nema Marcus event. And I had this bright orange job
• 48:09
  Speaker 3: of Chenny sweater with an a T underneath of it,
• 48:12
  Speaker 3: and then I had my sneaks on the match the sweater,
• 48:15
  Speaker 3: and when I got to the top of the escalator,
• 48:17
  Speaker 3: it seemed like everybody just went like this I'm like,
• 48:22
  Speaker 3: I don't know what's going on, but you know, yeah.
• 48:25
  Speaker 3: So next thing, you know, everyone started to talk to me.
• 48:27
  Speaker 3: Everyone wanted to take pictures and stuff like that. And
• 48:29
  Speaker 3: then I got with the general manager of NAMHN Marcus.
• 48:32
  Speaker 3: We had a meeting and then they saw like the
• 48:35
  Speaker 3: card against sweaters and stuff that I had in the
• 48:36
  Speaker 3: back of the zoom and they was like, yo, we
• 48:39
  Speaker 3: we we went. We want to do something with you.
• 48:42
  Speaker 6: So in your mind, right as you're you're you're looking
• 48:44
  Speaker 6: at these events, you're very intentionally going to these events, right,
• 48:47
  Speaker 6: Are you just saying, let me design a fit that's
• 48:50
  Speaker 6: going to make draw people's attention, or you're just saying
• 48:52
  Speaker 6: let me just come fresh, Like I just come fresh,
• 48:54
  Speaker 6: Come fresh.
• 48:55
  Speaker 4: Yeah, I just come fresh. And it just seems like
• 48:56
  Speaker 4: everywhere I go it was like Yo, what's that? Yo?
• 49:00
  Speaker 4: How did you get that?
• 49:01
  Speaker 3: What is that? And it's always my stuff? So it's
• 49:03
  Speaker 3: like I get a chance to explain what it is.
• 49:06
  Speaker 5: So when they today want to do something, who explain
• 49:08
  Speaker 5: that story? How did that story goes?
• 49:09
  Speaker 3: Well, we were just trying to figure out a collaboration.
• 49:11
  Speaker 3: We didn't know if we were going to do like
• 49:13
  Speaker 3: an in store event. They didn't know if they were
• 49:15
  Speaker 3: going to carry my merch and you know what was
• 49:18
  Speaker 3: crazy was that I tried to like shop it to
• 49:20
  Speaker 3: them before and they were like, nah, you're not ready.
• 49:22
  Speaker 3: And this is before I got the Italy connects and
• 49:25
  Speaker 3: stuff like that. And then I just you know, got
• 49:27
  Speaker 3: something with vibrum souls. So a lot of these sneakers
• 49:30
  Speaker 3: want to have vibrum souls on them, which is what
• 49:31
  Speaker 3: a lot of the major people use. So my stuff
• 49:35
  Speaker 3: that's in production right now, all I have Vibrum souls
• 49:37
  Speaker 3: on it is going to be just like any of
• 49:38
  Speaker 3: the other high end brands that's in NEMA markets. So
• 49:41
  Speaker 3: we were just trying to figure out if they were
• 49:43
  Speaker 3: going to actually purchase the merchandise and sell it. We
• 49:45
  Speaker 3: were just going to do a you know, a day's
• 49:47
  Speaker 3: event there, but it ended up going way past what
• 49:50
  Speaker 3: I could have ever expected.
• 49:51
  Speaker 4: And then the next thing, you.
• 49:52
  Speaker 3: Know, I get hit up by a Banana Republic and
• 49:55
  Speaker 3: then they want to do a joint venture. So I'm
• 49:56
  Speaker 3: trying to do something with Banana Republic right now as well.
• 49:59
  Speaker 3: So we have a lot of things going on business.
• 50:01
  Speaker 6: So as you're getting more exposure, I'm assuming that the business,
• 50:04
  Speaker 6: the sales are picking up. Were you prepared for that?
• 50:07
  Speaker 6: Because a lot of times people go into business and
• 50:09
  Speaker 6: we always talk about being prepared for success, right Like
• 50:11
  Speaker 6: when you didn't have the website, it was like, damn,
• 50:13
  Speaker 6: the moment's here, but I'm not ready. Yeah, were at
• 50:16
  Speaker 6: that time as a business of scale and you're getting
• 50:18
  Speaker 6: more exposure. Were you cemented and being ready for this moment?
• 50:21
  Speaker 3: I wasn't, because what my mistake was is I would
• 50:25
  Speaker 3: get a nice sample, and I was so excited about
• 50:27
  Speaker 3: the sample. I'm starting to post the samples. So now
• 50:29
  Speaker 3: people are hitting me up like I want that, but
• 50:31
  Speaker 3: I didn't have that. I only have this over here.
• 50:33
  Speaker 3: So then when they go to the website and they
• 50:34
  Speaker 3: don't see that, it's like, well, where's that?
• 50:37
  Speaker 4: You know?
• 50:37
  Speaker 3: So and then when I finally get the stuff, it's
• 50:40
  Speaker 3: like months later. Because with sneakers, it's not like apparel.
• 50:43
  Speaker 3: You can get your apparel back in two weeks. You know,
• 50:45
  Speaker 3: sometimes within thirty days you can get your apparel back,
• 50:47
  Speaker 3: But for sneakers, that six six months, nine months, sometimes
• 50:51
  Speaker 3: a year to develop. So I'm thinking that I'm going
• 50:54
  Speaker 3: to have this shoe ready for release in the spring
• 50:56
  Speaker 3: and then it.
• 50:56
  Speaker 4: Doesn't come into the fall.
• 50:58
  Speaker 3: So now I got spring colors that's going in the wintertime,
• 51:01
  Speaker 3: and I didn't realize how picky people were. It's like, yo,
• 51:04
  Speaker 3: I'm not wearing that this wintertime. I need a dark sneaker,
• 51:07
  Speaker 3: but I have the light sneaker now, like I don't
• 51:09
  Speaker 3: want that.
• 51:11
  Speaker 4: I went the dark sneaker.
• 51:12
  Speaker 3: So it took me a couple of years just to
• 51:14
  Speaker 3: catch up with the seasons. You know, Like even when
• 51:16
  Speaker 3: I was getting my hoodies and stuff, I would order
• 51:18
  Speaker 3: the hoodies like a couple months before the wintertime, but
• 51:21
  Speaker 3: I was so picky and particular about what I wanted,
• 51:23
  Speaker 3: I didn't get the hoodies back.
• 51:25
  Speaker 4: Until spring was coming, you know what I mean.
• 51:27
  Speaker 3: So now when I'm trying to go to these stories
• 51:28
  Speaker 3: and try to shot my stuff, They're like, look, we
• 51:31
  Speaker 3: got t shirts and shorts out here like you behind.
• 51:34
  Speaker 3: So it just took like a little as a matter
• 51:36
  Speaker 3: of fact, I had to sacrifice the season to be
• 51:38
  Speaker 3: able to get on point with the season.
• 51:40
  Speaker 6: Know.
• 51:40
  Speaker 3: So my only advice for people that's trying to get
• 51:42
  Speaker 3: into the business, no matter what it is, do your research,
• 51:44
  Speaker 3: because a lot of my fails happened because I didn't
• 51:47
  Speaker 3: have the proper research. You know, when you're incarcerated, you
• 51:50
  Speaker 3: can only get but so much information. And when I
• 51:53
  Speaker 3: came home, I thought I knew everything, and I didn't
• 51:54
  Speaker 3: know anything. So it's like, you know, I didn't know
• 51:57
  Speaker 3: anything about finding our demograph because I'm thinking to myself,
• 52:01
  Speaker 3: everyone's going.
• 52:02
  Speaker 4: To wear these shoes.
• 52:03
  Speaker 3: I didn't know I had to pick a demographic that
• 52:04
  Speaker 3: we were going to start marketing to. I didn't know
• 52:06
  Speaker 3: anything about you know, male or female stuff. Like I'm thinking,
• 52:10
  Speaker 3: I'm going to make, you know, a line that caters
• 52:12
  Speaker 3: to male in women, but it doesn't work that easily.
• 52:16
  Speaker 3: Like it was so many different things that I had
• 52:17
  Speaker 3: to learn that was like difficult for me, you know,
• 52:21
  Speaker 3: in this particular process that is amazing.
• 52:24
  Speaker 5: So you're in Nemen markets now October October how many
• 52:28
  Speaker 5: stores We.
• 52:29
  Speaker 4: Don't know yet.
• 52:30
  Speaker 3: We'll we're still working things out at the moment. All
• 52:34
  Speaker 3: the stuff that's going in NEMA markets is still in production,
• 52:37
  Speaker 3: so we're still trying to like iron things out.
• 52:39
  Speaker 5: And so you'll be the first black sneaker own sneaker
• 52:43
  Speaker 5: company to be like, you.
• 52:44
  Speaker 3: Know, of course there was all white and stuff like that,
• 52:46
  Speaker 3: but I own my company. I'm not going through anyone
• 52:48
  Speaker 3: else for distribution and stuff like that.
• 52:50
  Speaker 4: We handle everything in the house.
• 52:52
  Speaker 5: So what made you once again going back to this
• 52:55
  Speaker 5: luxury brand because we see a lot of what quote
• 52:58
  Speaker 5: unquote urban clothes this you know, you only see too
• 53:01
  Speaker 5: many sneakers period, but you know, hoodies, t shirt things
• 53:04
  Speaker 5: of that nature, and if it is some footwear, maybe
• 53:06
  Speaker 5: maybe sneakers. Every once in a while you see a
• 53:08
  Speaker 5: pair of sneakers. But like I said, these these they
• 53:11
  Speaker 5: remind me of you know, those sneakers that are in
• 53:14
  Speaker 5: like North from Nemhen Markets, Goodman brand, stuff like that.
• 53:18
  Speaker 5: What made you want to go luxury higher in as
• 53:23
  Speaker 5: opposed to streetwear?
• 53:25
  Speaker 4: All right, A few reasons.
• 53:27
  Speaker 3: The first one is because with the street where I
• 53:30
  Speaker 3: started to notice that with our people, everything kind of
• 53:34
  Speaker 3: is like a phase, you know what I mean. They
• 53:36
  Speaker 3: usually jump on it and then they phase you right out.
• 53:39
  Speaker 3: I wanted to try to get past that. I didn't
• 53:41
  Speaker 3: want to be like, you know, looking like like you're
• 53:44
  Speaker 3: played out after you want from one summer and the
• 53:46
  Speaker 3: next summer it's like.
• 53:47
  Speaker 4: What are you doing? What are those I didn't want that.
• 53:50
  Speaker 3: And then the second thing was, you know, again I
• 53:52
  Speaker 3: started off as a rap artist, so for me, every
• 53:55
  Speaker 3: time I hit that stage, I had to make sure
• 53:57
  Speaker 3: that I had to fresh the stuff that I could
• 53:59
  Speaker 3: possibly think of, and I would a high end type dude,
• 54:01
  Speaker 3: So I wanted to make sneakers that I knew I
• 54:03
  Speaker 3: would wear, you know what I mean. So it's like
• 54:05
  Speaker 3: I'm not gonna weary any cheap souffven When I used
• 54:07
  Speaker 3: to buy Jordans and stuff back and the day, I
• 54:09
  Speaker 3: would paint them so that way, when I go to
• 54:10
  Speaker 3: wherever I'm going, it doesn't look like everyone else's stuff
• 54:13
  Speaker 3: or I wasn't paying pay somebody to paint them, and
• 54:16
  Speaker 3: you know, it was just, you know, I just like
• 54:18
  Speaker 3: stuff that is different, And in certain ways it hurt
• 54:21
  Speaker 3: me because I'm trying to develop things that are totally
• 54:24
  Speaker 3: different than what people are used to seeing. And if
• 54:27
  Speaker 3: people aren't used to seeing it, they'll say stuff like
• 54:29
  Speaker 3: it looks really good on you.
• 54:30
  Speaker 4: But I couldn't pull that off, you know what I mean.
• 54:33
  Speaker 3: So I kind of hurt myself at the same time
• 54:35
  Speaker 3: as me trying to create this, and you know, again,
• 54:39
  Speaker 3: I just kind of feel like I'm more of a
• 54:41
  Speaker 3: leader when it comes time for what I wear. I
• 54:43
  Speaker 3: don't care if I see someone else wearing my stuff
• 54:46
  Speaker 3: for or not my stuff, but a certain thing. If
• 54:48
  Speaker 3: I like it, I'm buying it. So I created this
• 54:51
  Speaker 3: brand for the people that are i'man leaders, not followers.
• 54:55
  Speaker 3: So if everyone else wants to follow later, that's fine,
• 54:57
  Speaker 3: but I made these for people that want to step
• 54:59
  Speaker 3: out and be different.
• 55:00
  Speaker 5: It's very simplistic too, like I said, like I was
• 55:02
  Speaker 5: actually looking for a pair of white sneakers, like that
• 55:05
  Speaker 5: shoe sneakers, and that's the kind of shoes that I
• 55:07
  Speaker 5: like where it's not too much going on, like you
• 55:09
  Speaker 5: know what I'm saying, like whether it's blue, gray, skyboo
• 55:13
  Speaker 5: or whatever, and like these in line with that.
• 55:15
  Speaker 3: So this is funny that you say that, because when
• 55:18
  Speaker 3: I first started out, I felt like my name had
• 55:21
  Speaker 3: to be on everything, and it was the people that
• 55:24
  Speaker 3: I that I value their opinions on that wear high
• 55:27
  Speaker 3: end stuff. It's like, bro, like no one's gonna be
• 55:29
  Speaker 3: wearing all the way across the side, Like they're not
• 55:32
  Speaker 3: going to do that. I just got to the habit
• 55:35
  Speaker 3: of not even putting anything on it. I just left
• 55:36
  Speaker 3: them blank and Appertiti's on the inside. Are you still
• 55:39
  Speaker 3: designing shoes.
• 55:39
  Speaker 6: I know you said a lot of these, these these
• 55:41
  Speaker 6: models have come from when you in prison, you with
• 55:43
  Speaker 6: throwing up the sketches. Are you still designing because I'm
• 55:46
  Speaker 6: sure there's there's one shoe which is like your best seller,
• 55:49
  Speaker 6: and then you have a few designs. Do you keep
• 55:51
  Speaker 6: it simple, like maybe just five?
• 55:53
  Speaker 3: Well, I designed still, and I hired a designer too,
• 55:57
  Speaker 3: so you know, him and I collaborate back and forth.
• 55:59
  Speaker 3: So I have I haven't nice little team, and you know,
• 56:01
  Speaker 3: we all collaborate now instead of it just being me.
• 56:04
  Speaker 3: But for the most part, we designed pretty much every
• 56:07
  Speaker 3: every day. I feel like I'd rather have five thousand
• 56:10
  Speaker 3: designs rather than us just designing something for that season.
• 56:14
  Speaker 3: I remember in the very beginning, when I first started out,
• 56:18
  Speaker 3: I would literally just have the sneakers that I needed
• 56:21
  Speaker 3: for that release, but I wasn't prepared for the next season,
• 56:25
  Speaker 3: you know. So now it's like I have stuff for
• 56:27
  Speaker 3: summer twenty twenty four. Right now, it's just a matter
• 56:30
  Speaker 3: of us getting to whatever it is. And I want
• 56:31
  Speaker 3: to be able to like put all of our work together,
• 56:34
  Speaker 3: But like which one.
• 56:35
  Speaker 4: Is the best? You know? So is this better than this?
• 56:37
  Speaker 3: Because this is twenty twenty four, and it's better than
• 56:40
  Speaker 3: twenty twenty three. I'm going with this one to go
• 56:43
  Speaker 3: for twenty twenty three and then we'll develop something else
• 56:45
  Speaker 3: for twenty twenty four. So that's pretty much how we
• 56:47
  Speaker 3: do it.
• 56:50
  Speaker 5: What is the price point for the sneakers.
• 56:53
  Speaker 3: Well, when we first started with the manufacturers over there
• 56:56
  Speaker 3: in Spain and Italy and all that, the price points
• 56:58
  Speaker 3: was the cheapest that I had was three twenty five.
• 57:02
  Speaker 3: And this again goes to the fact that I didn't
• 57:05
  Speaker 3: know how to do certain business. And what happened was
• 57:09
  Speaker 3: I have sneakers at a minimum of three twenty five
• 57:12
  Speaker 3: foot locker calls.
• 57:13
  Speaker 4: They're like, look, we're gonna go ahead and rock out
• 57:15
  Speaker 4: with you.
• 57:16
  Speaker 3: You could keep that price point, but all my people
• 57:18
  Speaker 3: are like, there's no way you're going to sell three
• 57:19
  Speaker 3: hundred twenty five dollars sneakers of foot locker.
• 57:21
  Speaker 4: It's not gonna work.
• 57:22
  Speaker 3: So I had to take a huge loss and put
• 57:25
  Speaker 3: these three hundred dollars sneakers in foot locker for one
• 57:28
  Speaker 3: seventy five, one seventy one ninety you know.
• 57:32
  Speaker 4: So that's pretty much what I had to do.
• 57:34
  Speaker 3: But now with Nema Marcus now I'm back up to
• 57:36
  Speaker 3: like the five hundred dollars range, you know, because these
• 57:39
  Speaker 3: are all stuff that I'm getting produced right now, so
• 57:41
  Speaker 3: no one's really seen them. I did show you guys,
• 57:43
  Speaker 3: like at least one or two baar of them, but
• 57:45
  Speaker 3: like those prices are gonna go anywhere from between five
• 57:48
  Speaker 3: hundred and seven hundred and seventy five and the seven
• 57:51
  Speaker 3: hundred and seventy five dollars pair.
• 57:53
  Speaker 4: We're doing something special with that.
• 57:54
  Speaker 3: Where that very first order that I told you guys
• 57:56
  Speaker 3: about that I couldn't sell the part of your thing another, well,
• 58:00
  Speaker 3: I have the original sketch to that. So what we're
• 58:02
  Speaker 3: gonna do is we wanna package the original sneaker that
• 58:06
  Speaker 3: I made back in the day along with the original sketch,
• 58:09
  Speaker 3: and then you're gonna get the sneaker that's seven seventy five.
• 58:12
  Speaker 3: So I'm putting all that in there as one package.
• 58:14
  Speaker 3: So like I look at it, like look at like this.
• 58:16
  Speaker 3: You guys love Jordan. So like let's say if you
• 58:20
  Speaker 3: had a drop that had the very first sketch of
• 58:22
  Speaker 3: that Jordan and the very first Jordan that never came out,
• 58:25
  Speaker 3: whether the material was weak or not, it's a collector's item.
• 58:28
  Speaker 3: So that's pretty much how I'm looking at mine. I
• 58:29
  Speaker 3: just want to be able to make it so it's
• 58:30
  Speaker 3: a collector's item.
• 58:31
  Speaker 5: Yeah, start from the top. I feel like, you know,
• 58:34
  Speaker 5: there's always there's different there's different avenues with different people.
• 58:38
  Speaker 5: And you know, when we talked about luxury brands, whether
• 58:41
  Speaker 5: there's watches, whether there's cars, whether there's clothes whatever, like
• 58:46
  Speaker 5: we always like discount black. Yeah, black is more like
• 58:52
  Speaker 5: just affordable where that's cool, that's needed as well, But
• 58:56
  Speaker 5: why can't they be black on the high end.
• 58:59
  Speaker 3: Well, what I think happens, and we talk about this
• 59:01
  Speaker 3: in the barbershop black when I go to get my
• 59:03
  Speaker 3: cuts and all that. We have this discussion all the time,
• 59:06
  Speaker 3: And I think what happens is when you think about Italy,
• 59:09
  Speaker 3: everyone thinks quality.
• 59:10
  Speaker 4: Because that's all they usually see from Italy. You don't
• 59:13
  Speaker 4: never see a white person or any other race running
• 59:16
  Speaker 4: around trying to sell stuff in the street. That's number two.
• 59:19
  Speaker 4: Number three.
• 59:20
  Speaker 3: Most of the time when you get something in the
• 59:22
  Speaker 3: barbershop in the street is mostly bootleg, you know what
• 59:25
  Speaker 3: I mean. So our own people are used to that.
• 59:27
  Speaker 3: So whenever someone comes up and tries to sell you
• 59:29
  Speaker 3: something out the trunk in her car, you automatically think
• 59:31
  Speaker 3: it's either stolen or it's cheap. So we kind of
• 59:35
  Speaker 3: put ourselves in that situation. And that's again the reason
• 59:38
  Speaker 3: why I'm always amazed when people come up to me
• 59:40
  Speaker 3: at trade shows and they're like, so you own this?
• 59:42
  Speaker 4: Do you work there or do you own this?
• 59:43
  Speaker 5: But it's also propagaind the media too. Could imagine you
• 59:47
  Speaker 5: shot the nineteen keys. He had posted something like about media,
• 59:50
  Speaker 5: and it's like, you know, even what we do with finances,
• 59:52
  Speaker 5: all of report to like Black network is going to
• 59:55
  Speaker 5: be zero in twenty thirty, and it's like black unemployment
• 59:59
  Speaker 5: is two times more and black. So it's like, when
• 1:00:02
  Speaker 5: you constantly hear those narratives, whether it's true or not,
• 1:00:07
  Speaker 5: you develop an opinion that black people are broke, Black
• 1:00:10
  Speaker 5: people don't have any money, black people make poor decisions.
• 1:00:13
  Speaker 5: Whereas if it was the reverse, imagine if all the
• 1:00:16
  Speaker 5: reports are like black network is on the rise, black
• 1:00:19
  Speaker 5: home ownership is on the rise, Black crime is down.
• 1:00:22
  Speaker 5: Once again, whether it's true or not, you automatically start
• 1:00:26
  Speaker 5: to formulate positive opinions, and you'll start to change the
• 1:00:29
  Speaker 5: way you even behave right. So it's like even these
• 1:00:32
  Speaker 5: countries where it's like you take a country like Italy
• 1:00:37
  Speaker 5: or Paris and it's like these countries, then everybody's not wealthy.
• 1:00:42
  Speaker 5: There's a lot of poor people in these countries. There's
• 1:00:44
  Speaker 5: a lot of infrastructure problems in these countries. These countries
• 1:00:46
  Speaker 5: have a lot of issues, immigration issues and everything. But
• 1:00:49
  Speaker 5: the image that's been portrayed to the world is only
• 1:00:54
  Speaker 5: luxury beauty. So that's what we Where we take countries
• 1:00:59
  Speaker 5: like Africa, Africa, whether it's Ghana, Nigeria, southab whatever, the
• 1:01:04
  Speaker 5: image that's been portrayed to the world is poverty and
• 1:01:08
  Speaker 5: war and different things. That nature starting to change now
• 1:01:10
  Speaker 5: with music, aprobeats and stuff like that, but for a
• 1:01:13
  Speaker 5: long time, that's the image. And when you take our
• 1:01:16
  Speaker 5: situation in America, the image that's been portrayed is boys
• 1:01:19
  Speaker 5: in the hood and paid in full. And you know
• 1:01:23
  Speaker 5: what I'm saying, it's drug dealers, it's gangs. So that
• 1:01:27
  Speaker 5: image has not only been portrayed to us, it's been
• 1:01:31
  Speaker 5: exported all across the world. So imagine if it was different.
• 1:01:35
  Speaker 5: Imagine if like black excellence, if we really like push
• 1:01:38
  Speaker 5: that black excellence and show people and you know, suits
• 1:01:41
  Speaker 5: and you know, it's just a whole vibe, right, so
• 1:01:44
  Speaker 5: now you start to actually start thinking that you're worth more.
• 1:01:49
  Speaker 5: You know what I'm saying, because there's like a lot
• 1:01:50
  Speaker 5: of times like it goes back to your self worth.
• 1:01:52
  Speaker 5: If you don't think you're worth anything, then somebody who
• 1:01:55
  Speaker 5: looks just like you, you're not gonna think that they're
• 1:01:57
  Speaker 5: worth anything. But somebody looks completely oph you automatically put
• 1:02:01
  Speaker 5: them on such a high value and it's like they're
• 1:02:03
  Speaker 5: they're worth way more. Why because they're white?
• 1:02:07
  Speaker 4: It's crazy that you say that.
• 1:02:08
  Speaker 3: I went to a high school because I was given
• 1:02:11
  Speaker 3: a lecture out of high school and I had my
• 1:02:14
  Speaker 3: assistant with me and she's white. And after I got
• 1:02:16
  Speaker 3: them given a lecture, I was like, yeah, you know,
• 1:02:18
  Speaker 3: you guys, can you know, reach out to me through
• 1:02:20
  Speaker 3: DMS or whatever and I'll try to help you guys
• 1:02:22
  Speaker 3: get your your plans in order to be able to
• 1:02:24
  Speaker 3: try to you know, create a business or whatever you
• 1:02:26
  Speaker 3: want to do. And once we got done that lecture
• 1:02:30
  Speaker 3: and I said that, they immediately all ran over to
• 1:02:32
  Speaker 3: her and she's like, why are you coming to me?
• 1:02:35
  Speaker 3: I'm I have worked for him, and they was like, no,
• 1:02:36
  Speaker 3: you don't you. You got to connect, right, and they
• 1:02:40
  Speaker 3: just couldn't believe that it was me that had to connect,
• 1:02:42
  Speaker 3: you know. So it was like, it's amazing that you
• 1:02:44
  Speaker 3: say that, because that's pretty much how it is too.
• 1:02:46
  Speaker 6: So you're in emn markets, I'm wondering if there's going
• 1:02:49
  Speaker 6: to be scaling to other luxury good stores sacks with
• 1:02:52
  Speaker 6: the avenue blooming deals.
• 1:02:53
  Speaker 4: Well, that's the plan.
• 1:02:53
  Speaker 6: That's the plan.
• 1:02:54
  Speaker 4: That's the plan.
• 1:02:55
  Speaker 6: And in terms of that, right, So this is happening
• 1:02:57
  Speaker 6: during COVID, so everybody supply chains has been affected, everybody's inventory.
• 1:03:02
  Speaker 6: So what was that process for you? Obviously growing at
• 1:03:05
  Speaker 6: a time where there's going to be delays and shipments
• 1:03:07
  Speaker 6: and inventory can be rattled by all these types of things,
• 1:03:11
  Speaker 6: how did you manage.
• 1:03:12
  Speaker 4: Well the way that I did it.
• 1:03:13
  Speaker 3: Fortunately for me, I got lucky in this process because
• 1:03:15
  Speaker 3: I already had the merchandise. When they decided to do
• 1:03:17
  Speaker 3: deals with me, my foot locker came, I already had
• 1:03:20
  Speaker 3: the merchandise, so all I had to do was just
• 1:03:22
  Speaker 3: sell it to them. When it came time for the
• 1:03:24
  Speaker 3: Nima Marcus thing, it was a little bit different because
• 1:03:26
  Speaker 3: I don't have the merchandise and once they said that
• 1:03:29
  Speaker 3: they wanted to do it. I had to like rush
• 1:03:31
  Speaker 3: and try to hurry up and get this stuff done.
• 1:03:33
  Speaker 3: And that's the difference. So now I'm hoping That's the
• 1:03:36
  Speaker 3: reason I don't have an exact date yet. We're thinking
• 1:03:39
  Speaker 3: October because I'm assuming that I'm going to get everything
• 1:03:41
  Speaker 3: back by September, but if for some reason things.
• 1:03:44
  Speaker 4: Get held up, that may get pushed back.
• 1:03:46
  Speaker 3: So I'm kind of, you know, giving that information prematurely,
• 1:03:49
  Speaker 3: but I'm so excited about it, and I had to
• 1:03:51
  Speaker 3: share it with you guys. You guys, Yeah, you guys
• 1:03:53
  Speaker 3: are the first guys that even know about this. So
• 1:03:56
  Speaker 3: and if you guys are around in October, come through
• 1:03:57
  Speaker 3: Philly man and come out, that'd be Yeah, that'd be
• 1:04:00
  Speaker 3: a huge thing.
• 1:04:01
  Speaker 6: Yeah yeah, sure.
• 1:04:02
  Speaker 5: Before we leave, can you just quickly tell a story
• 1:04:05
  Speaker 5: about Bernard Hopkins, another Philly legend.
• 1:04:07
  Speaker 4: Yeah. Yeah.
• 1:04:08
  Speaker 3: I ended up meeting Bernard because the customer came into
• 1:04:11
  Speaker 3: the barbershops that I was working at the time, and
• 1:04:14
  Speaker 3: I had these boxing sneakers on. They were my box
• 1:04:16
  Speaker 3: and sneakers I created, and the customers like yo, I
• 1:04:18
  Speaker 3: got a meeting with be hop tomorrow for me to
• 1:04:20
  Speaker 3: call him and see.
• 1:04:21
  Speaker 4: You know, if it's cool for me to bring you,
• 1:04:23
  Speaker 4: you can show them your sneaks.
• 1:04:24
  Speaker 3: I'm like, yeah, like hook that up. So the next
• 1:04:27
  Speaker 3: day we go and Bernard said it was cool. The
• 1:04:29
  Speaker 3: next day we go in and I was only supposed
• 1:04:31
  Speaker 3: to get the last five minutes of the meeting. So
• 1:04:34
  Speaker 3: when I get into the meeting, immediately he's like, where's
• 1:04:37
  Speaker 3: the sneaker guy.
• 1:04:38
  Speaker 4: Tell him to come in.
• 1:04:39
  Speaker 3: We're at this restaurant. So he's like, yeah, I went
• 1:04:41
  Speaker 3: the sneaker guy. And I'm like, yoh, you said the
• 1:04:43
  Speaker 3: last five minutes. I went the first five minutes. He's like, Yo,
• 1:04:45
  Speaker 3: come on, man, if you want, if you want to
• 1:04:47
  Speaker 3: talk to me, come on. So I came in with
• 1:04:49
  Speaker 3: my bag. I pulled the sneakers out and put them
• 1:04:51
  Speaker 3: all on the table and he was looking like and
• 1:04:55
  Speaker 3: and now that I know him, I know how sarcastic
• 1:04:57
  Speaker 3: he is. I know what he was thinking when he's
• 1:04:58
  Speaker 3: seen it. And again, this was my first sneaker thing
• 1:05:01
  Speaker 3: with the poly your thing, leather and all that. So
• 1:05:03
  Speaker 3: he's looking he's like Gabby, Gabby, and Gabby's owner of
• 1:05:07
  Speaker 3: the restaurant, and he was like, when I wear something
• 1:05:10
  Speaker 3: like this, and Gabby was like, nah, so b hop
• 1:05:12
  Speaker 3: try to play it off like I'm too old for this.
• 1:05:15
  Speaker 4: I would never wear anything like that. I'm too old.
• 1:05:17
  Speaker 3: So I'm like, all right, man, I just asked you
• 1:05:19
  Speaker 3: one question before I walk away. And he was like,
• 1:05:21
  Speaker 3: what's up now? This time it was only about forty
• 1:05:23
  Speaker 3: five seconds into my three minutes or five minutes whatever
• 1:05:26
  Speaker 3: it was, and he was like, what's up? I was like,
• 1:05:28
  Speaker 3: how did you get from being incarcerated getting off parole
• 1:05:32
  Speaker 3: and then becoming the guy who.
• 1:05:34
  Speaker 4: You are today?
• 1:05:35
  Speaker 3: And then you know, he just kind of looked at
• 1:05:37
  Speaker 3: me like how did I know that he was even incarcerated?
• 1:05:39
  Speaker 3: And he was like, what made you ask me that?
• 1:05:41
  Speaker 3: And I was like, well, I asked you because I
• 1:05:43
  Speaker 3: was at greater for it and I saw your mirror
• 1:05:44
  Speaker 3: on the wall.
• 1:05:45
  Speaker 4: And right now I'm on parole and I'm just.
• 1:05:47
  Speaker 3: Trying to figure out how can what type of steps
• 1:05:49
  Speaker 3: did I need to do to get off of parole
• 1:05:51
  Speaker 3: to be able to get my business going because I
• 1:05:53
  Speaker 3: created all this stuff while I was in prison. And
• 1:05:55
  Speaker 3: he was like, you did what you created all this
• 1:05:57
  Speaker 3: while you was in prison? I said, I didn't make
• 1:05:59
  Speaker 3: them while I was in prison but I created the
• 1:06:00
  Speaker 3: business while I was in prison. And he was just like, yo,
• 1:06:06
  Speaker 3: I'm not doing the other meeting. Come on, let's go
• 1:06:08
  Speaker 3: to the gym. So we ended up going over to
• 1:06:10
  Speaker 3: the gym and he was like, listen, whatever T shirt
• 1:06:12
  Speaker 3: you have, give them to me.
• 1:06:13
  Speaker 4: Whatever sneakers you have, give them to me.
• 1:06:15
  Speaker 3: And he got in the ring and started dancing around
• 1:06:17
  Speaker 3: with the box of sneakers, started to give me a
• 1:06:19
  Speaker 3: little promotional video. He took pictures in the clothes and
• 1:06:22
  Speaker 3: he was like, listen, man. He was like, you re
• 1:06:24
  Speaker 3: mimmy and my little brother. He was like, the way
• 1:06:26
  Speaker 3: that your hustle is, the way that you speak to me,
• 1:06:27
  Speaker 3: the way everything is your mimmy and my little brother
• 1:06:30
  Speaker 3: and or no, I don't know if he said a
• 1:06:32
  Speaker 3: little brother, but he said his brother. And after that
• 1:06:35
  Speaker 3: he was just like yo, like you know, if you
• 1:06:37
  Speaker 3: want to know the information, I'm here for you. So
• 1:06:39
  Speaker 3: the next day he calls me at like four am,
• 1:06:42
  Speaker 3: and I'm like, oh, He's like, yo, wake up, get
• 1:06:45
  Speaker 3: the sheets out your ass. You're trying to be successful.
• 1:06:47
  Speaker 3: You need to get your mind right right now too.
• 1:06:49
  Speaker 3: You laying in the bed.
• 1:06:51
  Speaker 4: So I woke up.
• 1:06:52
  Speaker 3: I woke up, got dressed, went and met up with him,
• 1:06:55
  Speaker 3: and he ended up taking me to Nema Marcus.
• 1:06:57
  Speaker 4: He took me to Sacks. With that, he took me
• 1:06:59
  Speaker 4: to Boyds, he took me to all these.
• 1:07:00
  Speaker 3: Different high end stores and he was personally picking the
• 1:07:02
  Speaker 3: sneakers up and was like, listen, if you want to
• 1:07:05
  Speaker 3: be successful in this business and you want people like
• 1:07:07
  Speaker 3: me to wear this, you gotta.
• 1:07:08
  Speaker 4: Get your stuff on this level.
• 1:07:09
  Speaker 3: And at that particular moment, I didn't know how to
• 1:07:11
  Speaker 3: get to that level. I was just like, all right, cool,
• 1:07:14
  Speaker 3: and I started asking the manufacturers that I was using
• 1:07:16
  Speaker 3: if they had this, you know, type of material, because
• 1:07:18
  Speaker 3: I would literally go to Neiman Marcus or I would
• 1:07:22
  Speaker 3: go to SaaS fidth Av and I would pick the
• 1:07:24
  Speaker 3: sneakers up. I would google search what the sneakers are,
• 1:07:26
  Speaker 3: what they were made of, and all that, and then
• 1:07:28
  Speaker 3: I would hit my manufacturers up and be like, yo,
• 1:07:29
  Speaker 3: do you have this? Can you make my sneakers out
• 1:07:31
  Speaker 3: of that? And then when I realized that they couldn't,
• 1:07:34
  Speaker 3: I'm like, Okay, I can't deal with these factories.
• 1:07:36
  Speaker 4: I gotta find something else.
• 1:07:38
  Speaker 3: And then, you know, it's a very long story that
• 1:07:40
  Speaker 3: I'm not going to get into on how I got
• 1:07:41
  Speaker 3: to the next level of manufacturers. But my man Rob Pervey,
• 1:07:45
  Speaker 3: which is the guy that you met Rob Hervey. He's
• 1:07:48
  Speaker 3: like a sneaker guy who he helped develop the you know,
• 1:07:52
  Speaker 3: the Kobe's, the first Kobe's. He helped develop Alan Iverson's shoe.
• 1:07:55
  Speaker 3: He worked with Reebok, he worked with Adidas, he worked
• 1:07:58
  Speaker 3: with and one dude's a major dude there. And I
• 1:08:00
  Speaker 3: ended up meeting him at a sneaker factory and him
• 1:08:04
  Speaker 3: and I just bumped heads connected at that particular moment,
• 1:08:08
  Speaker 3: and he's been taking me for a ride. So he's
• 1:08:10
  Speaker 3: the one that introduced me to all these different factories.
• 1:08:12
  Speaker 3: And he's the one that taught me that there are
• 1:08:14
  Speaker 3: good factories in China, you just have to know where
• 1:08:16
  Speaker 3: they are. So you know, I've used some some factories
• 1:08:19
  Speaker 3: from China. But then he connected me with Portugal and
• 1:08:22
  Speaker 3: then that's when I went to the trade show in
• 1:08:24
  Speaker 3: Vegas and I found the other ones, and then you know,
• 1:08:27
  Speaker 3: he's working with me right now to this day. As
• 1:08:29
  Speaker 3: a matter of fact, he's the one that told you
• 1:08:31
  Speaker 3: who I was that day in La So yeah, it's
• 1:08:34
  Speaker 3: my guy.
• 1:08:34
  Speaker 4: So again it's it's a.
• 1:08:36
  Speaker 3: Lot of stuff that goes on in this business is
• 1:08:37
  Speaker 3: not as easy as just you know, picking it up
• 1:08:40
  Speaker 3: and just saying you want to do it.
• 1:08:41
  Speaker 4: It's a lot of work that goes into this.
• 1:08:43
  Speaker 5: So so how can they how can they buy the sneakers,
• 1:08:45
  Speaker 5: the shoes, the merch what's the website, social media and
• 1:08:48
  Speaker 5: all that.
• 1:08:49
  Speaker 3: The website is bungeebrand dot com b U n g
• 1:08:53
  Speaker 3: E E b r A n D. And our Instagram
• 1:08:56
  Speaker 3: page is Bungee Brand, you know what I mean. And
• 1:08:58
  Speaker 3: then uh, our personal Facebook page. I have a personal
• 1:09:01
  Speaker 3: Facebook page called Bungie Raiment. It's I b U n
• 1:09:04
  Speaker 3: G E E r A I M E n C.
• 1:09:07
  Speaker 3: And that's what we do, like all the behind the
• 1:09:09
  Speaker 3: scenes stuff. I don't put all that like on our
• 1:09:11
  Speaker 3: Instagram business page, and I put that on our personal
• 1:09:14
  Speaker 3: Facebook page so people can see what we're doing behind
• 1:09:16
  Speaker 3: the scenes and how we're creating stuff and the process
• 1:09:19
  Speaker 3: of everything that Doe Dope.
• 1:09:22
  Speaker 5: Yeah, definitely support the brother, But more so I feel
• 1:09:27
  Speaker 5: like the word Charlotte Dery Falcon, the word support is
• 1:09:30
  Speaker 5: a little misleading because it's almost like you're doing somebody
• 1:09:33
  Speaker 5: a favor by supporting them. If you if you like
• 1:09:36
  Speaker 5: the quality, which is high level of quality. You never
• 1:09:39
  Speaker 5: have to support balinc Yaga, you never. You never people
• 1:09:43
  Speaker 5: say I'm supporting Gucci. You like the product, you buy it.
• 1:09:47
  Speaker 5: You don't. You don't negotiate prices, you don't say it
• 1:09:50
  Speaker 5: costs too much. I've never seen it, seen it. I've
• 1:09:56
  Speaker 5: never seen anybody in the product store trying to haggle.
• 1:10:00
  Speaker 4: I was with you in the barber sho you don't remember, yeah, yeah, yeah, yeah,
• 1:10:02
  Speaker 4: you know.
• 1:10:03
  Speaker 5: Respect, respect the luxury, respect the entrepreneur, Respect the entrepreneur
• 1:10:07
  Speaker 5: for sure. Choy Housekey Idols.
• 1:10:10
  Speaker 6: Shout out to everybody on patreon dot com. Shout out
• 1:10:13
  Speaker 6: to all our earners on E y L University, the
• 1:10:15
  Speaker 6: number one place for everything in the world of business
• 1:10:16
  Speaker 6: and entrepreneurs. Uh that are just making a killing man.
• 1:10:19
  Speaker 6: Shout to everybody that's spreading the word, telling a friend
• 1:10:21
  Speaker 6: to tell a friend, and executing on information. Love is love.
• 1:10:24
  Speaker 6: We greatly appreciate you, and shout everybody to support the mercery.
• 1:10:27
  Speaker 6: I know we talked about footwear. Else got a vision
• 1:10:31
  Speaker 6: for us, so uh shout everybody disappointing our mercer. I
• 1:10:33
  Speaker 6: love his love. Keep grinding, y'all.
• 1:10:34
  Speaker 5: Thank you, guys for rocking us to see you next week. Peace.
• 1:10:37
  Speaker 4: Peace, Peace. You guys had.
• 1:10:42
  Speaker 3: My graduates from my school being forced back drop b drop,
• 1:10:48
  Speaker 3: Mike drop back drop drop.
• 1:11:01
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 1:11:05
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 1:11:09
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 1:11:13
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 1:11:17
  Speaker 1: some of the heinous migrant criminals caught because of President
• 1:11:21
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 1:11:25
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 1:11:29
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 1:11:33
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 1:11:36
  Speaker 1: are here illegally, your next you will be fine nearly
• 1:11:40
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 1:11:44
  Speaker 1: never return. But if you register using our CBP home
• 1:11:48
  Speaker 1: app and leave now, you could be allowed to return legally.
• 1:11:52
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 1:11:57
  Speaker 1: border and families
• 1:11:58
  Speaker 4: Will be protected sponsor by the United States Department of
• 1:12:01
  Speaker 4: Homeland Security.