Latest / The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech
How a Solo Dev Grew a SaaS to 30K ARR With No Marketing Spend
This episode of The Indie Hacker Podcast digs into the story of a solo developer who built a SaaS product generating $30,000 in annual recurring revenue without spending a dollar on marketing. Lucas and Luna break down how the founder used organic product-led growth, a hyper-specific niche, and a single viral Reddit post to attract users. They discuss the trade-offs of zero marketing, including slower growth and reliance on community word-of-mouth. The episode features concrete numbers: 30K ARR, 300 paying users, a 5 percent conversion rate from free to paid, and a customer acquisition cost…
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