Building a Top-10 Virginia Tech | Brad Hobbs on the Next Chapter of Hokie Athletics

Sons of Saturday: Virginia Tech Hokies · Oct 1, 2026 · 1h 2m

We sat down with Brad Hobbs, Chair of Hokie Ventures, for a wide-ranging conversation about what it will actually take for Virginia Tech Athletics to compete at the highest level and become a perennial top-10 program. We discuss: 🏈 The pursuit and hiring of James Franklin 📈 What “Invest to Win” really means 👔 Brian White and the new era of athletics leadership 💰 Hokie Ventures and Virginia Tech’s changing business model 🤝 Corporate partnerships and untapped revenue opportunities 👕 The future of Virginia Tech’s apparel deal 🎟️ Rising ticket prices and what fans should expect in return 🏆 What…