Latest / Conversation With Sarah Lee
Stop Competing on Price: The Strategy That Makes Your Business Stand Out With Craig Paxson.
In this episode of Conversation with Sarah Lee, I sit down with Craig Paxson, Competitive Advantage Architect, executive coach, and author, to explore how business owners can create a powerful competitive advantage that drives sustainable growth.
Craig shares lessons from leading a company through financial crisis and a devastating hurricane, turning significant losses into profitability, and helping businesses shift from competing on price to competing on value. We discuss why strategy begins with understanding the market, the importance of courageous leadership, and the practical steps…
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