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Why women deserve better running kit | Alex Feechan, Founder of FINDRA
When Alex Feechan started mountain biking with a group of women in the Scottish Borders, she noticed something frustrating. The men's section dominated outdoor shops, while the women's offering often felt like an afterthought.
That experience inspired her to leave a successful career designing knitwear for high-end brands, to launch FINDRA, an outdoor clothing brand designed by women, for women.
In this episode, Alex shares how conversations with real women shaped every stage of the business, why representation matters, and why the right clothing can help remove barriers that stop people…
The skinny
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