How L'Oréal thinks about creator ROI
Beauty giants L'Oréal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oréal's Vas Kourakis and Meta's Maria Pavlova join WARC's Anna Hamill to discuss how the measurement framework came together, essential best practices, and what marketers can learn from their experience. Guests: Vasileios Kourakis, Global Marketing Effectiveness Director, Loreal Maria Pavlova, Marketing Science Manager - Agencies, Meta Anna Hamill, Senior Editor - The WARC Podcast, WARC Chapters: 00:00 – Why creator ROI now matters for beauty brands 01:49 – The industry gap…
The skinny
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