Latest / Results Driven / Episode 143: He Fired His Whole Team... then Built a Business that Runs Without Him with Jimmy Ogle

Transcript

Episode 143: He Fired His Whole Team... then Built a Business that Runs Without Him with Jimmy Ogle · Results Driven

• 0:00
  SPEAKER_02: Just knowing my own weaknesses, like I knew that the continue the reason why we've done it so long was because like like Coach Bo, I mean, is a lot better coach to her than I would have been around KPIs.
• 0:12
  SPEAKER_02: And and so I can coach her on what deals are what and you know what, you know, things like that to the business, but to the results-driven process and things like that.
• 0:21
  SPEAKER_02: I mean, it was much better at that than I was.
• 0:23
  SPEAKER_02: And so that's kind of why we've done it so long, was because it was a huge pro to have that.
• 0:34
  SPEAKER_01: Are you a driven real estate investor tired of inconsistent deal flow and ready to scale your business?
• 0:40
  SPEAKER_01: I'm Tiffany High.
• 0:41
  SPEAKER_03: And I'm Josh Hyde.
• 0:42
  SPEAKER_01: And this is the Results Driven Podcast, where we share proven strategies to build systems that master sales, grow your team, and create a self-sustaining business with predictable impact.
• 0:54
  SPEAKER_01: Whether you're a one-person operation or building a tool, our business will give you the tools, support, and mindset that you need to succeed.
• 1:02
  SPEAKER_01: Let's dive in.
• 1:07
  SPEAKER_00: Three years ago, Jimmy's business was in complete rebuild mode.
• 1:11
  SPEAKER_00: He had to make some really hard decisions.
• 1:14
  SPEAKER_00: He let go of his top performer, he let go of his director of operations, and he had to rebuild the culture, the leadership, and the structure inside his business.
• 1:25
  SPEAKER_00: At the time, they had KPIs, but not the kind that really helped them make better decisions.
• 1:31
  SPEAKER_00: They had people, but not the right structure, and they had a momentum, but the business still depended way too much on his efforts.
• 1:40
  SPEAKER_00: Fast forward to today, and the business looks completely different.
• 1:44
  SPEAKER_00: They rebuilt the team, they built stronger leadership, they implemented way better systems, and eventually Jimmy was able to sell everything, move his family to Greece for three months, then travel the country in an RV for nine months, all while still running the business remotely.
• 2:02
  SPEAKER_00: But this isn't some fake perfect business story.
• 2:05
  SPEAKER_00: It's about rebuilding after things fall apart, knowing your weaknesses and getting the right help.
• 2:12
  SPEAKER_00: And building a business that actually supports your life instead of consuming it.
• 2:17
  SPEAKER_00: Let's dive in.
• 2:19
  SPEAKER_03: Let's uh take a step back when you'd sent that team member out here.
• 2:23
  SPEAKER_03: What did the business look like at that point?
• 2:24
  SPEAKER_02: So at that point, we were kind of in a rebuild mode.
• 2:27
  SPEAKER_02: Actually had uh director operations before.
• 2:30
  SPEAKER_02: We had didn't have a sales manager, but we had three acquisitions.
• 2:33
  SPEAKER_02: The first day of I think it's 2022, I had to fire my top performer, my director of operations, all of them are office, had gotten kind of toxic and found out some stuff that was just unforgivable.
• 2:44
  SPEAKER_02: And literally, I mean, within five minutes it fired these people.
• 2:47
  SPEAKER_02: And so talk about fast action.
• 2:49
  SPEAKER_03: Yeah, yeah.
• 2:50
  SPEAKER_02: It was intense.
• 2:51
  SPEAKER_02: So we were in that rebuild mode, was promoting someone else into the director of operations position, and we were just at the time, had some big travel coming up.
• 3:01
  SPEAKER_02: The goal behind uh sending someone to the two-day one of my team members that was stepping into a leadership role was just to kind of fast track her real estate knowledge.
• 3:10
  SPEAKER_02: So that's kind of how it started was just to get her that knowledge because we were traveling as a family at the time.
• 3:16
  SPEAKER_02: And so yeah, I mean, our business in a sense has looked fairly similar, but just not as structured.
• 3:23
  SPEAKER_02: You know, I mean, we had KPIs, but probably not tracking the right KPIs, just taking the actions, but didn't know, you know, how to so like looking at metrics, but maybe not like identifying the problem and solving the problem more importantly, and tracking certain things, but didn't know you know how to spot red flags, or you know, honestly, probably didn't even know why you're tracking certain things.
• 3:41
  SPEAKER_02: Just that's what you do, right?
• 3:43
  SPEAKER_02: Yeah.
• 3:44
  SPEAKER_03: Everybody just says to do it, so we'll go do it, right?
• 3:46
  SPEAKER_03: Yeah, cool.
• 3:46
  SPEAKER_03: Okay.
• 3:47
  SPEAKER_03: So she comes out here, goes back, and I know you guys ended up jumping into the small group.
• 3:51
  SPEAKER_03: What was like the some of the first things you guys focused on after jumping into the program?
• 3:56
  SPEAKER_02: I mean, the biggest thing was just really developing her as a leader and you know, implementing our KPIs around the sales process as well as marketing KPIs and all that.
• 4:09
  SPEAKER_02: But that was the biggest thing, was really just working with her as a leader and implementing KPIs.
• 4:13
  SPEAKER_03: Yeah.
• 4:14
  SPEAKER_03: Okay.
• 4:14
  SPEAKER_03: So if we take a few steps back, we have this person who has the leadership skill set, which this is important to note.
• 4:20
  SPEAKER_03: You know, people ask us this all the time.
• 4:23
  SPEAKER_03: It's one thing to learn how to construct a deal, like we've talked about, and it's another thing to learn how to run a business.
• 4:28
  SPEAKER_03: Now, learning how to run a business also involves leadership and management skills.
• 4:32
  SPEAKER_03: So this person had some of those things like communication, how to clearly communicate, how to resolve problems and stuff like that.
• 4:39
  SPEAKER_03: But specific to the industry is something else.
• 4:42
  SPEAKER_03: And that's ultimately why you'd send her out here.
• 4:44
  SPEAKER_03: And then and then the goal was that you were gonna leverage us, correct me if I'm wrong, to kind of get her up to speed and groom her quicker, right?
• 4:51
  SPEAKER_03: Yeah.
• 4:51
  SPEAKER_03: So one of those things that you saw was the importance around the sales process specifically, and then the metrics off of that.
• 4:59
  SPEAKER_03: When you guys first started to implement some of those things, like were there could just tell me about how you guys went about going through that process.
• 5:07
  SPEAKER_02: I mean, some of it's you know, we're talking three years ago, it's it's hard to remember, but just changing things from I mean, when we first came out here, I think we were using VAs as acquisitions.
• 5:17
  SPEAKER_02: Yeah, okay.
• 5:18
  SPEAKER_02: And not just, you know, having a virtual office and American virtual, but like literally had like VAs from I don't remember if it's Philippines or what, but doing our acquisitions, which was not, you know, weren't super strong, weren't getting deep deals.
• 5:32
  SPEAKER_02: So just restructuring our office.
• 5:34
  SPEAKER_02: I mean, we basically just kind of tried to mirror what you guys had going.
• 5:37
  SPEAKER_02: So, you know, brought it back in-house.
• 5:39
  SPEAKER_02: Um, and so a lot of stuff around hiring and just getting a lot more structured.
• 5:46
  SPEAKER_03: Yeah.
• 5:46
  SPEAKER_03: Okay.
• 5:47
  SPEAKER_03: And through doing that, I know fast forward, was it almost a year and a half ago, you guys made some pretty big life decisions.
• 5:54
  SPEAKER_03: What did the business look like?
• 5:56
  SPEAKER_03: And then what did you guys end up doing with your time personally at that point in time?
• 6:01
  SPEAKER_02: Yeah, so summer of 2023, we had another business that was super stressful in our family, and so we were getting out of that business, and the real estate business was going pretty well, and so we decided as a family to sell everything, and we went to Greece for three months, and so I was able to manage the business from afar virtually, and so really it was just I would attend our level 10 meetings and then everything else.
• 6:23
  SPEAKER_02: You know, I was in a different time zone, so it was just kind of managing from afar, and so we were able to do that for three months, and then when we came back, we lived in an RV for nine months and just traveled.
• 6:32
  SPEAKER_02: So, yeah, it was it was nice being able to just manage the business virtually and things kept rolling.
• 6:38
  SPEAKER_03: Yeah, it's the importance of around hiring leaders.
• 6:40
  SPEAKER_03: Honestly, I know I told you this yesterday, but high five to that, because I don't know if I'll ever have the guts.
• 6:45
  SPEAKER_03: To sell everything and live in an RV, it's just like, I don't know, maybe one day we'll end up doing that.
• 6:49
  SPEAKER_01: But Jimmy, so when we bought our cottage last summer, this summer I was like, if Jimmy can go on that long of a vacation, we need to go to the lake longer.
• 6:59
  SPEAKER_01: Josh is like, you're the only one that holds yourself back.
• 7:02
  SPEAKER_01: So I was like, okay, I'm gonna do this.
• 7:04
  SPEAKER_02: That's the thing.
• 7:04
  SPEAKER_02: It wasn't a vacation though.
• 7:06
  SPEAKER_02: I mean, I was still working while I was gone, but being able to, you know, work virtually and not have to be in the office.
• 7:12
  SPEAKER_03: You worked as a CEO is very different than than being like in the seat doing, right?
• 7:16
  SPEAKER_03: Yeah, yeah.
• 7:18
  SPEAKER_03: But having a good operator, having the structure most importantly, allowed you to do that.
• 7:21
  SPEAKER_03: Yeah.
• 7:22
  SPEAKER_03: So things shifted.
• 7:23
  SPEAKER_03: I know you guys are kind of like, I don't know, I'll allow you to explain how things have changed because I don't want to put any words in your mouth or anything.
• 7:28
  SPEAKER_02: But yeah, so it was time to make a change.
• 7:31
  SPEAKER_02: You know, just I mean, passion was lost.
• 7:33
  SPEAKER_02: And so we've parted ways with our director of operations, and just a couple months earlier, we had parted ways with our sales manager, and so we've kind of took a rewind in the business, and also I was just kind of at a point where I wasn't sure what I was doing, and so I've stepped back into the business, actually having a lot of fun being back in there, didn't realize how much I missed it, and so it's different too because when we started results, like I was just in such a different spot, and so I wasn't in the weeds with a lot of you know the sales process and stuff that we implemented, and so it was more of a 30,000-foot view, like knew the concept, but didn't know it um to heart.
• 8:09
  SPEAKER_02: And so a lot of the stuff I really feel like I'm learning for the first time.
• 8:12
  SPEAKER_02: Like, this is my first time to come out to an event, yeah.
• 8:14
  SPEAKER_03: Well, she's crazy.
• 8:15
  SPEAKER_03: Think about that for a moment.
• 8:16
  SPEAKER_03: We've been working together for almost three and a half years.
• 8:18
  SPEAKER_03: This isn't your first two-day workshops.
• 8:21
  SPEAKER_01: I think I knew that.
• 8:22
  SPEAKER_03: Yeah, we were talking about that yesterday, but I I think it's really cool because everybody has different goals.
• 8:28
  SPEAKER_03: And I know we talked a lot about this yesterday about what your goals are with creating the ecosystem and stuff like that.
• 8:33
  SPEAKER_03: But it's really cool to see that you trusted in someone and you invested into their development.
• 8:39
  SPEAKER_03: And you also understood that there would be a cost to her trying to figure it out on her own versus having the help and guidance.
• 8:45
  SPEAKER_03: And I think you saw a lot of value in that and you continued to stay in the program for this long, you know what I mean?
• 8:50
  SPEAKER_02: So well, and it touched on that a little bit.
• 8:53
  SPEAKER_02: Just knowing my own weaknesses, like I knew that the continue of the reason why we've done it so long was because like like Coach Bo, I mean, is a lot better coach to her than I would have been around KPIs.
• 9:06
  SPEAKER_02: And and so I can coach her on what deals are what, and you know what, you know, things like that to the business, but to the results-driven process and things like that.
• 9:14
  SPEAKER_02: I mean, it was much better at that than I was.
• 9:17
  SPEAKER_02: And so that's kind of why we've done it so long, was because it was a huge pro to have that in place.
• 9:23
  SPEAKER_02: And now, you know, with me, I mean, it's kind of like we're starting the whole process over again.
• 9:27
  SPEAKER_02: Uh so now I'm diving in and he's coaching me, and then he'll be coaching Kristen, who is our new sales manager saying too.
• 9:33
  SPEAKER_02: Yeah, which is huge.
• 9:34
  SPEAKER_02: That's awesome.
• 9:35
  SPEAKER_03: I think the biggest point was it doesn't matter if you're the operator in the business or if you want to go and hire an operator, like what Jimmy had done, but ultimately choosing the path of we can guess and try to figure it out, or we can have the help and guidance.
• 9:48
  SPEAKER_03: And that's the you decided to take the help and guidance, which was really cool.
• 9:51
  SPEAKER_03: And we've had a blast.
• 9:52
  SPEAKER_03: And man, I'll be honest, like seeing your success has been really, really cool and really fulfilling for us.
• 9:57
  SPEAKER_03: And then I hope that you feel the same way in that regard.
• 10:00
  SPEAKER_03: But let's take a step back again.
• 10:02
  SPEAKER_03: And and for anyone, whether it's early on in the business or even uh, you know, working up to replacing yourself in the business, what's one piece of advice do you have for everyone here in this room if you go back and tell yourself, do this or don't do that, or whatever it might be?
• 10:16
  SPEAKER_02: I mean, the biggest thing is just knowing your weaknesses.
• 10:18
  SPEAKER_02: Like I knew, like you come and get all this knowledge, you know, in a couple days, and some of you guys could walk out of here and go and implement this stuff and do, you know, just as good a job.
• 10:28
  SPEAKER_02: And some of you, you know, need the help at implementing it.
• 10:31
  SPEAKER_02: And I was the one who needed help.
• 10:34
  SPEAKER_02: And so that's why we've been doing it so long is because it's it's uh a huge plus for us.
• 10:40
  SPEAKER_02: And I mean, these guys have built something special.
• 10:42
  SPEAKER_02: You guys saw it yesterday with their team, right?
• 10:43
  SPEAKER_02: Like, I mean, we literally mirror our business offer y'all and trying to bring that culture in.
• 10:50
  SPEAKER_02: I would say, I mean, if you feel attracted to these guys, like their coaching is legit.
• 10:55
  SPEAKER_02: I mean, we've been doing it for three years, right?
• 10:56
  SPEAKER_02: And so it's definitely worth every penny.
• 10:59
  SPEAKER_02: It's paid for itself many times over in our business.
• 11:02
  SPEAKER_03: Well, I appreciate you saying that.
• 11:04
  SPEAKER_03: I I didn't expect you to say that by any means.
• 11:06
  SPEAKER_03: Hey, no, we're not, we're not paying it Nazis.
• 11:08
  SPEAKER_03: Um, but no, I greatly like like I said, we've loved working with you and your team and and looking forward to continuing the journey here.
• 11:14
  SPEAKER_03: So we actually have an award for you for all the hard work and seeing you guys succeed to the level that you have.
• 11:20
  SPEAKER_01: And Josh can thank you for all of my requests now of trips.
• 11:25
  SPEAKER_01: Because I'm always like, well, Jimmy is and Michael Fitzgerald is the same.
• 11:29
  SPEAKER_01: He went to Hawaii for three months.
• 11:30
  SPEAKER_03: I'm like you're like, there's no excuse now.
• 11:33
  SPEAKER_03: So, but yeah, we've got you an MVP award.
• 11:36
  SPEAKER_03: Yes, give Jimmy a round of applause.
• 11:38
  SPEAKER_03: Yeah, and let's have a photo.
• 11:44
  SPEAKER_03: Awesome, man.
• 11:45
  SPEAKER_03: Well, congrats again.
• 11:46
  SPEAKER_03: Appreciate you.
• 11:47
  SPEAKER_03: And I know we're still feeling like we're just getting started, even though we're three.
• 11:52
  SPEAKER_01: If this hits home and you know you need to go deeper, I want you to download the free resource that I recently just built.
• 11:59
  SPEAKER_01: It's at www.rdebook.com.
• 12:02
  SPEAKER_01: Again, that's www.rdebook.com.
• 12:06
  SPEAKER_01: It's called 26 mistakes I made as a real estate investor.
• 12:10
  SPEAKER_01: You'll get the playbooks, the stories, and the breakdowns so that you can shortcut all the mistakes I made while building this multiple seven-figure real estate business and start doing deals way smarter than I ever did sooner and faster.
• 12:22
  SPEAKER_01: And hey, if you got value today, it would mean a lot to me.
• 12:25
  SPEAKER_01: Actually, it would mean the world to me.
• 12:27
  SPEAKER_01: If you left a five-star review on Apple or Spotify and left me a review and share with a friend who you think is stuck doing it all themselves right now.
• 12:36
  SPEAKER_01: Because one shift in strategy could be worth six figures or more.
• 12:42
  SPEAKER_01: Talk soon and see you on the next episode.
• 12:45
  SPEAKER_01: This episode has come to an end, but your journey continues.
• 12:49
  SPEAKER_01: Subscribe to the podcast so you never miss an episode.
• 12:52
  SPEAKER_01: If you want direct help from us, join our free community by visiting the results driven podcast dot com.
• 12:58
  SPEAKER_01: That's the results driven podcast.com.
• 13:02
  SPEAKER_01: We'll see you next time on the results driven podcast.
• 13:05
  SPEAKER_03: We'll see you next time on the results driven podcast.