Latest / The Construction Leadership Podcast: Executive Strategies to Build Elite Teams & Consistently Deliver On-Time, Under Budget
574 :: Stop Defending Bad Decisions: What New Coke Teaches Leaders About Correcting Course
What do you do when the data supports your decision, but reality proves you wrong?
In 1985, Coca-Cola replaced its legendary formula with New Coke after extensive research suggested consumers preferred a sweeter taste. The backlash was immediate. Just 79 days later, Coca-Cola reversed course and brought back the original formula.
The way Coca-Cola's leaders responded to that mistake provides a valuable leadership lesson.
For construction leaders constantly evaluating new technology, processes, meeting structures, partners, and ways of working, the New Coke story offers a powerful framework…
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