Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
We’re all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating the very customers we're trying to attract?
Agility requires not just the speed to adopt new technologies like AI, but the wisdom to discern where they create genuine value versus where they simply add complexity. It’s about constantly testing, learning, and refining your approach to serve the customer, not just the algorithm.
Today, we are here at eTail Palm Springs hearing about all the latest in e-commerce and retail, and we're going to talk…
The skinny
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