Latest / The Realtor Who Wines / Stop Being Busy, Start Growing: Business Coaching, Confidence & Entrepreneurship

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Stop Being Busy, Start Growing: Business Coaching, Confidence & Entrepreneurship · The Realtor Who Wines

• 0:00
  SPEAKER_02: Welcome to the Realtor Who Wines Podcast.
• 0:02
  SPEAKER_02: I'm Rochelle Neemeyer, your hostess with the most us, a student of life, a connector, a passionate wine enthusiast, and your local favorite guide.
• 0:10
  SPEAKER_02: Join me as we explore the vibrant Pacific Northwest, savor the finest wines, and champion the spirit of entrepreneurship.
• 0:18
  SPEAKER_02: Each episode, I'll sit down with inspiring guests, supporting business ownership and uncovering the stories that make this community unique.
• 0:25
  SPEAKER_02: So grab a glass of wine, settle in, and let's embark on a journey of discovery and connection together.
• 0:30
  SPEAKER_02: Cheers! Welcome back to the Realtor Who Wines.
• 0:34
  SPEAKER_02: I'm Rochelle Newmeyer, your local realtor who loves to wine.
• 0:38
  SPEAKER_02: I am excited to have Kristen here with me today.
• 0:41
  SPEAKER_02: Thank you for joining me.
• 0:43
  SPEAKER_02: Cheers.
• 0:44
  SPEAKER_00: Cheers.
• 0:44
  SPEAKER_00: Thanks for having me.
• 0:45
  SPEAKER_02: Yeah.
• 0:48
  SPEAKER_02: It is a little bit early for recording today, so we opted for tea and coffee.
• 0:52
  SPEAKER_02: But I am drinking out of my probably wine coffee mug, which is one of my favorites.
• 0:57
  SPEAKER_02: So good.
• 0:58
  SPEAKER_02: Will you please introduce yourself to everybody?
• 1:00
  SPEAKER_00: Yes.
• 1:01
  SPEAKER_00: First, thank you for having me.
• 1:02
  SPEAKER_00: I've been excited to be here and have a chat with you.
• 1:04
  SPEAKER_00: My name is Kristen Stava-Rikard.
• 1:06
  SPEAKER_00: I am a business and life coach for women launching and growing a business.
• 1:10
  SPEAKER_00: I've been an entrepreneur for a little over 24 years.
• 1:13
  SPEAKER_00: And this is my third business that I've started up and run, had a lot of fun and success, and I'm dedicated to helping women who are in early stages, mid-stages, and later stages of their business really thrive in their life and have a successful business at the same time.
• 1:27
  SPEAKER_00: What was your first like entrepreneurial journey?
• 1:31
  SPEAKER_00: That's such a good question.
• 1:33
  SPEAKER_00: So the first thing that I did, I was in career development and uh in HR, and I went out on my own because I really wanted to be a management consulting and career coach for people.
• 1:45
  SPEAKER_00: And so I started doing that, and I was young and naive and tried to do all the things and it didn't work out very well because one of the things that happened is when people are in career transition, a lot of them are unemployed and they don't have very much money to pay somebody to help them.
• 2:02
  SPEAKER_00: Right.
• 2:03
  SPEAKER_00: And I found myself continuing to help people that couldn't afford to pay me and realized I can't run a business like that.
• 2:09
  SPEAKER_00: Right.
• 2:10
  SPEAKER_00: So that's that was the first one.
• 2:11
  SPEAKER_00: And then um I stepped back from that, went back into corporate, was in sales and marketing for a long time, training development, HR.
• 2:19
  SPEAKER_00: And then I was in real estate for a while.
• 2:22
  SPEAKER_00: So fun.
• 2:23
  SPEAKER_00: That was my next soirée.
• 2:24
  SPEAKER_02: Yeah, it is an entrepreneurial journey for sure.
• 2:28
  SPEAKER_02: Real estate.
• 2:29
  SPEAKER_02: It is.
• 2:30
  SPEAKER_02: Um, did you have an entrepreneurial bug early, like as like a kid or a teenager, or like was it just being in the corporate world and then you're like, you know what, I think I could do this on my own?
• 2:42
  SPEAKER_00: I think the bug for me has always been independence.
• 2:45
  SPEAKER_00: I opened my own savings account when I was nine because I wanted to buy a car when I turned 16.
• 2:50
  SPEAKER_00: And just thinking about having a choice and a and a path that I chose for myself.
• 2:55
  SPEAKER_00: And I recognized when I was working for people, I always kept thinking, I probably I want to do this differently.
• 3:00
  SPEAKER_00: I want to do it in a different way.
• 3:02
  SPEAKER_00: I want to have my own schedule.
• 3:04
  SPEAKER_00: Um, and as a woman paying attention to glass ceilings, wanting to have an opportunity to really create my own income and build my my wealth.
• 3:12
  SPEAKER_00: Um, and so recognizing that in order to do that, I really couldn't do that in the corporate world that I was in.
• 3:18
  SPEAKER_00: Needed to branch out and take the risk and and start my own thing.
• 3:21
  SPEAKER_00: So that's what I ended up doing.
• 3:22
  SPEAKER_00: But nobody in my family, I did not grow up around entrepreneurs.
• 3:27
  SPEAKER_00: My family all started a job and and even my grandparents started in one company and worked their entire careers, which was part of that generation.
• 3:35
  SPEAKER_00: Yeah, they were in the same company their whole lives.
• 3:38
  SPEAKER_02: Well, and it's interesting because like our um like grandparents, our parents, their generations, everybody's rewarded staying with a company.
• 3:48
  SPEAKER_02: The longevity was rewarded.
• 3:50
  SPEAKER_02: Now corporates almost created this like environment where if you want a significant raise, you have to switch companies.
• 3:57
  SPEAKER_02: That's right.
• 3:58
  SPEAKER_02: Unfortunately, they're not rewarding longevity and stuff.
• 4:01
  SPEAKER_02: So it does also create like opportunities because you're getting exposed to multiple business formats, ways they do things, and then a lot of people are like, Oh, well, now I know all this.
• 4:10
  SPEAKER_02: I could probably go out on my own.
• 4:12
  SPEAKER_02: Right.
• 4:13
  SPEAKER_02: And then the corporate world loses them altogether, and sometimes they don't, but yeah, it's a really interesting.
• 4:18
  SPEAKER_02: From your first journey, you talked about some of your pain points and learning.
• 4:22
  SPEAKER_02: What did you take from that to your second entrepreneurial activity?
• 4:26
  SPEAKER_00: Um, I think the the most important thing I took from that, and especially in real estate, is working with somebody initially.
• 4:32
  SPEAKER_00: So when I started in real estate, I worked under a team so that I could really learn the business.
• 4:38
  SPEAKER_00: And I did that for two years.
• 4:40
  SPEAKER_00: And that was really what propelled me into being able to step into success and managing projects and taking on commercial development and in a way that I never would have been able to do had I tried to go out on my own, and I it wouldn't have been a good path.
• 4:54
  SPEAKER_00: Um, and I always recommend that when people get into whatever it is that they're thinking about, that they're really taking a journey, setting themselves up for success and understanding what it's gonna take to get them where they want to be.
• 5:04
  SPEAKER_00: And for some people that means being under getting either coached or having a mentor or working for somebody that's doing that thing and really learning about the business ins and outs before going out on their own.
• 5:15
  SPEAKER_02: Yeah.
• 5:16
  SPEAKER_02: And then how did you transition from real estate to what you're doing now or was there something in the middle?
• 5:20
  SPEAKER_00: No, that was the I transitioned from real estate and I got into real estate for the flexibility.
• 5:28
  SPEAKER_00: And um when our after our daughter was born, the it was I was it was 10 o'clock at night.
• 5:34
  SPEAKER_00: You can probably relate to this.
• 5:35
  SPEAKER_00: Your realtors can probably relate to this.
• 5:37
  SPEAKER_00: I was in my car in the garage negotiating a repair addendum because our daughter was a really light sleeper.
• 5:45
  SPEAKER_00: I didn't sleep very often.
• 5:47
  SPEAKER_02: Yeah.
• 5:48
  SPEAKER_00: And I was exhausted.
• 5:49
  SPEAKER_00: And I was sitting in the car doing this negotiation, and I thought, I I got into this business for the flexibility, and I'm not feeling like right now it's as flexible as I want it to be.
• 5:59
  SPEAKER_02: Well, and that is the myth around real estate, is so many agents say, Oh, I want to be a realtor for the flexibility.
• 6:07
  SPEAKER_02: I wouldn't say or to like have a free schedule.
• 6:11
  SPEAKER_02: Yeah.
• 6:11
  SPEAKER_02: You don't really have a free schedule.
• 6:13
  SPEAKER_02: I still work anywhere from 40 to 60 hours a week, like I did at my corporate job.
• 6:17
  SPEAKER_02: It's just more dynamic schedule.
• 6:19
  SPEAKER_02: So, and I'm not having to negotiate with a boss necessarily to pick Rylan up from school or to go to a dentist appointment or whatever.
• 6:27
  SPEAKER_02: But your clients are your bosses, so you have to kind of be available for them when they need you to be.
• 6:33
  SPEAKER_02: Yeah.
• 6:33
  SPEAKER_02: And so much of the real estate transaction, as you know, there's so like specific timelines.
• 6:38
  SPEAKER_02: So you can't push a lot of stuff off until tomorrow.
• 6:41
  SPEAKER_02: It doesn't better serve your clients.
• 6:43
  SPEAKER_02: So the next thing you know, you're in your car in the garage, right?
• 6:46
  SPEAKER_00: Negotiating and repair it in the world.
• 6:48
  SPEAKER_00: Yeah, exactly.
• 6:48
  SPEAKER_02: Yeah.
• 6:49
  SPEAKER_00: So that was one of those wake-up moments for me, and I talked to clients about that.
• 6:52
  SPEAKER_00: Like there's there's typically a moment where we decide we want to do something different, and then recognizing that moment and then figuring out what that path is.
• 6:59
  SPEAKER_00: And that took me almost two years.
• 7:02
  SPEAKER_00: And I was thinking, okay, so I have the background in sales and marketing, I have a background in sales, I've started two businesses, I know the ins and the outs of this, and I'm having a hard time figuring out what it is I want to do.
• 7:17
  SPEAKER_00: Like I could do all of these different things.
• 7:18
  SPEAKER_00: Like, how do I figure it out and narrow it down?
• 7:21
  SPEAKER_00: And so in that window of time, because there wasn't a sense of urgency, I really just waffled and struggled.
• 7:27
  SPEAKER_00: And then I was on the phone with a girlfriend of mine who wanted to start an online resale business.
• 7:33
  SPEAKER_00: And she said, I really want to do this.
• 7:35
  SPEAKER_00: I don't feel like I I don't know if I can make it work.
• 7:38
  SPEAKER_00: Um, she was in the process of going through a divorce, really needed some consistent income and needed to have that peace of mind, but also needed a lot of flexibility.
• 7:46
  SPEAKER_00: So when she reached out to me, we just started talking about, well, you could do this and then you could do this, and why don't you think about this, and just asking her a lot of questions.
• 7:54
  SPEAKER_00: Yeah.
• 7:54
  SPEAKER_00: And then saying, why don't we just come back together next week?
• 7:56
  SPEAKER_00: We'll talk about where you're at, what you've been working on, where things are, and see what questions you have, and we'll just keep going.
• 8:02
  SPEAKER_00: And I didn't know it at the time, but I was coaching her.
• 8:05
  SPEAKER_00: And we got off the phone and my I was just buzzing.
• 8:08
  SPEAKER_00: And I thought, this is what I want to do.
• 8:10
  SPEAKER_01: Yeah.
• 8:11
  SPEAKER_00: I want to help women who are trying to find a way to navigate life and business at the same time and do something that's really meaningful to them that gives them the flexibility and the financial stability and security they can over time develop with having their own business.
• 8:24
  SPEAKER_00: And if if I struggled with it, what are the women who don't have my background doing to get it up and running?
• 8:30
  SPEAKER_00: So that was the start of the Mom Launch.
• 8:32
  SPEAKER_02: Yeah, I love that.
• 8:33
  SPEAKER_02: And where has the mom launch gone over the last years that you've been doing it?
• 8:37
  SPEAKER_02: Like how has it grown or changed?
• 8:39
  SPEAKER_00: It's changed in that when I first opened the doors, I was focused on helping women who were in career transition stay-at-home moms, or women who um wanted to do something different.
• 8:51
  SPEAKER_00: They wanted to start a business.
• 8:53
  SPEAKER_00: So it was all of the things, right, which is challenging.
• 8:56
  SPEAKER_00: And so as I further along I got and recognizing that my message wasn't reading mute reaching all the right people, I narrowed it down because I was going through coach certifications and I was watching all of these other coaches that really struggle with the business part of their business.
• 9:11
  SPEAKER_00: The coaching, they were, you know, we were all getting what we needed the mentorship, the skill sets, the practicum, all of the things that we needed for that.
• 9:19
  SPEAKER_00: But we weren't getting the training around business development, which I had.
• 9:22
  SPEAKER_00: And I thought, oh, I can totally help this group of people.
• 9:25
  SPEAKER_00: Yeah.
• 9:26
  SPEAKER_00: So I narrowed it down for a few years and really specialized in coaching.
• 9:30
  SPEAKER_00: And in the last year and a half, I've opened it back up.
• 9:33
  SPEAKER_00: So now I work with women, primarily moms, but not all my clients are moms.
• 9:37
  SPEAKER_01: Right.
• 9:38
  SPEAKER_00: Um, pri it's all women, um, helping them at any stage of their business get from where they are now to where they really want to be short term and long term.
• 9:46
  SPEAKER_02: Well, and you and I were talking about this earlier, too, is a lot of entrepreneurs make the mistake of trying to be too broad because they want to make sure they don't like um re like anybody doesn't think that they can't work with them.
• 9:58
  SPEAKER_02: Like because they want all the leads that they can get.
• 10:00
  SPEAKER_02: So they don't want leads to automatically be like, oh, Rochelle only sells real estate in wine country, she doesn't sell in Salem or Portland or whatever.
• 10:08
  SPEAKER_02: But you and I were talking about the importance of like choosing a niche because being intentional and having somebody to talk to still actually speaks to everybody.
• 10:16
  SPEAKER_02: Yes.
• 10:17
  SPEAKER_02: But it gives you more of a direct purpose in your marketing, who you're trying to attract.
• 10:21
  SPEAKER_02: And ultimately, although I would love to service anybody in Oregon as far as real estate, I would do better to serve a certain market area.
• 10:32
  SPEAKER_02: And so it would be a better service to them and to me and my family.
• 10:34
  SPEAKER_02: So I'm not spending four hours in a car to show one house or whatever, versus like I could show 20 houses in my neighborhood, no big deal.
• 10:41
  SPEAKER_02: And it's the same for you too, like attracting who you want to serve while also speaking to the general public.
• 10:47
  SPEAKER_02: Right.
• 10:47
  SPEAKER_02: It works.
• 10:48
  SPEAKER_02: How did you decide to focus down on like mom specifically?
• 10:52
  SPEAKER_02: Just your own experience and your navigation.
• 10:54
  SPEAKER_00: Yeah, just the personal challenges of trying to figure out how do I make this work with a young kiddo who has, you know, young kiddos need a lot of attention.
• 11:04
  SPEAKER_02: And when you're trying to do stuff in between naps and between play dates, like you're like, how can I get so much work done in two hours?
• 11:10
  SPEAKER_02: Yeah.
• 11:11
  SPEAKER_02: Versus like trying to spread it out through eight.
• 11:13
  SPEAKER_00: Yeah, that's right.
• 11:14
  SPEAKER_00: And just having that support.
• 11:16
  SPEAKER_00: And I've had managers in the past when I was in corporate that really the shift that helped me move up the corporate ladder, part of it was just having a manager that really believed in me.
• 11:27
  SPEAKER_00: And stepping into the confidence, like it took me a while to ladder up to the confidence, and sometimes my managers who had that belief in me really helped me get there.
• 11:36
  SPEAKER_00: And it's the same thing in coaching is just recognizing and seeing the potential in these women.
• 11:41
  SPEAKER_00: And so many conversations I've had over the years where these women really want to do this thing, but they doubt themselves.
• 11:47
  SPEAKER_00: Sure.
• 11:47
  SPEAKER_00: They're not sure they can make it happen.
• 11:49
  SPEAKER_00: How do I make it work with my family?
• 11:51
  SPEAKER_01: Right.
• 11:52
  SPEAKER_00: My family comes first.
• 11:53
  SPEAKER_00: How do I do both?
• 11:54
  SPEAKER_01: Right.
• 11:55
  SPEAKER_00: All of those.
• 11:55
  SPEAKER_00: And that is really where I love stepping in and saying it is possible.
• 12:00
  SPEAKER_00: There's some simple things that you can do.
• 12:03
  SPEAKER_00: Let me help you and support you.
• 12:04
  SPEAKER_00: I totally believe in what you're doing.
• 12:06
  SPEAKER_02: Yeah.
• 12:06
  SPEAKER_02: Well, and that goes so far for somebody that doesn't have somebody in their corner saying it.
• 12:12
  SPEAKER_02: And it's not that like everybody's family or friends aren't supportive, but sometimes they just don't even understand your dream or what you're doing or how to support you.
• 12:20
  SPEAKER_02: So they're like, that's neat, but that's not the same as being like, you can do this by doing XYZ.
• 12:25
  SPEAKER_02: And then it just like opens the doors.
• 12:27
  SPEAKER_02: I also think what a lot of people take for granted is accountability.
• 12:32
  SPEAKER_02: When you're an entrepreneur, when you're in the corporate world, somebody else is expecting you to do something.
• 12:36
  SPEAKER_02: Yes.
• 12:37
  SPEAKER_02: And you have true deadlines and expectations to meet.
• 12:40
  SPEAKER_02: When you work for yourself and you're the only one holding yourself accountable, it's really easy to let yourself down because nobody else knows about it.
• 12:48
  SPEAKER_02: And only you know, oh, I didn't get I didn't get my website up by this date, like I wanted to.
• 12:53
  SPEAKER_02: Nobody else knows.
• 12:54
  SPEAKER_02: But if you have a coach and your coach is like, hey, you said you were gonna get your website up September 1st, where are we at on that?
• 13:00
  SPEAKER_02: That's in two weeks.
• 13:01
  SPEAKER_02: What's going on?
• 13:02
  SPEAKER_02: It helps keep the ball rolling.
• 13:04
  SPEAKER_02: It does.
• 13:04
  SPEAKER_02: And most people like to get those checklist things done before they meet with their coach, which actually helps them be more successful.
• 13:11
  SPEAKER_02: That's why coaching is so impactful to a lot of people's businesses.
• 13:15
  SPEAKER_02: It's just that a little bit of accountability really goes a long way.
• 13:18
  SPEAKER_00: And the other piece of that is really exploring well, you didn't get it done.
• 13:22
  SPEAKER_00: Let's talk about that a little bit.
• 13:23
  SPEAKER_00: Because sometimes the obstacles are the problem and the procrastination or the avoidance is really there's something else going on that we really need to unpack so that they can get over.
• 13:33
  SPEAKER_00: Because a lot of entrepreneurship is overcoming our fears, failing, doing it over again, and then having somebody in your corner that you can check in with, like you're talking about.
• 13:41
  SPEAKER_02: Well, and sometimes too, having the accountability helps you uncover that was never a good goal, right?
• 13:47
  SPEAKER_02: Because sometimes it's like the reason I keep procrastinating is because I actually don't want to do that thing.
• 13:53
  SPEAKER_00: Uh-huh.
• 13:53
  SPEAKER_02: And I only set that goal because I thought I was supposed to.
• 13:56
  SPEAKER_02: Yeah, exactly.
• 13:56
  SPEAKER_02: But having a coach will help you like uncover that and be like, all right, well, why are we wasting so much time and energy on this?
• 14:01
  SPEAKER_02: Like, let's pick a different goal that'll also move your business in the direction you want it to go, which is like so impactful.
• 14:07
  SPEAKER_02: I had a coach once tell me that either change your goals or change your habits, but something has to change.
• 14:14
  SPEAKER_02: You can't like continue doing what you're doing and expect to get different results.
• 14:18
  SPEAKER_02: Yeah.
• 14:18
  SPEAKER_02: So, and it's just nice to have a coach again championing you, but also giving you a little bit of the tough love to help move the needle.
• 14:25
  SPEAKER_02: Yep.
• 14:27
  SPEAKER_02: Oregon real estate is hyper local.
• 14:29
  SPEAKER_02: Neighborhood to neighborhood.
• 14:31
  SPEAKER_02: It matters.
• 14:31
  SPEAKER_02: If you want insider knowledge, not just guesswork, please call me and let's make your next smooth smooth.
• 14:38
  SPEAKER_02: What are some of the things that are topics that you have seen lately that have popped up with a lot of your clients?
• 14:43
  SPEAKER_02: Like, is there a lot of AI questions?
• 14:46
  SPEAKER_02: Is there anything new that's kind of popped up that you've been helping them navigate?
• 14:50
  SPEAKER_00: AI comes up a lot.
• 14:51
  SPEAKER_00: Um, so we talk about AI, but we also talk about what that means as far as how much time and energy you put into learning the new things and what what's going to get you the results.
• 15:02
  SPEAKER_00: So I think one of the hardest things that we have is, and you talked about this as far as picking a niche, is that fear of missing out and how do we narrow things down, and we feel like we need to be doing all of the things.
• 15:14
  SPEAKER_00: And so when we get really clear about what are the top three priorities that I need to be focused on right now, and if it's if it's AI because it's gonna get me to this, then then we focus on it.
• 15:24
  SPEAKER_00: But the question is, if I have this skill or I learned this thing or this thing is on my mind and I feel like I have to solve for it, does it really tie into the results that we're trying to achieve in the business?
• 15:33
  SPEAKER_00: Right.
• 15:34
  SPEAKER_00: And when we look at that and ask that question, it's it's oftentimes a different answer.
• 15:39
  SPEAKER_00: Because our brains want to go to what I call the passive action.
• 15:43
  SPEAKER_00: And this word, I I mean, I came up with it in my brain, but I know I'm not the first person.
• 15:48
  SPEAKER_00: I call it corsitis, okay, where we love to learn and we want to keep because that's a passive action and it's really safe for our sweet brains to just absorb information, gather information, feel really good about, well, when I know this, then I can.
• 16:03
  SPEAKER_00: And whether it's a certification or it's a class or it's whatever in our businesses.
• 16:08
  SPEAKER_00: And when we get hung up on those passive actions, we're not getting the results that we want because taking a class doesn't actually help me bring in more clients.
• 16:18
  SPEAKER_00: What happens is when I incorporate what I've learned and I start doing the things I'm supposed to be doing from that class.
• 16:24
  SPEAKER_00: And that's where things get sticky for people.
• 16:26
  SPEAKER_00: So when when we sit down and talk about what are the top things that people are focused on and what do they need to be focused on, that's where we gear towards.
• 16:33
  SPEAKER_00: Is it AI?
• 16:34
  SPEAKER_00: Is it social media?
• 16:35
  SPEAKER_00: Is it managing your time?
• 16:37
  SPEAKER_00: I spend a lot of time working with the women I coach around how do I juggle everything and make sure my business doesn't always take a back seat when something happens with my family.
• 16:46
  SPEAKER_02: Yeah.
• 16:47
  SPEAKER_00: Um, and then you know, goal setting in a way that really is motivating as opposed to defeating a lot of women when you put a number in front of them for a goal, it shuts their brains down.
• 16:57
  SPEAKER_02: Oh yeah, yeah.
• 16:58
  SPEAKER_02: Especially because women's brains run in a to-do list.
• 17:02
  SPEAKER_02: So, like I was explaining this to somebody the other day.
• 17:04
  SPEAKER_02: It's just psychology.
• 17:06
  SPEAKER_02: When a man walks in to, and this isn't a dig on men or anything like this, it's just how their brains process.
• 17:11
  SPEAKER_02: When a man walks into the house and the house is a little bit messy, it just sees that the men see it as the house needs to be clean.
• 17:17
  SPEAKER_02: When a woman walks into a house and sees it messy, we list out all the things that have to get done for it to get clean.
• 17:23
  SPEAKER_02: Like that needs to be put away, that needs to be put away, dishes, dishes, vacuum, dust.
• 17:28
  SPEAKER_02: Like, so it doesn't get as overwhelming for guys.
• 17:30
  SPEAKER_02: And goal settings the same because we don't just see the goal, we see the list instantly starts formulating in our head of like in order to achieve this goal, I gotta bump up.
• 17:40
  SPEAKER_02: And then they're like, I can't get that goal done.
• 17:43
  SPEAKER_02: So to your point, it's so much easier to like break it down.
• 17:46
  SPEAKER_02: Yeah, because then it's not as overwhelming.
• 17:48
  SPEAKER_02: So, like in real estate, for example, if you want to close so many transactions a year, you have to have so many conversations.
• 17:58
  SPEAKER_02: Well, instead of being like, you have to have 1200 conversations this year to meet your goals, it's easier to say, Hey, can you have 30 conversations in a week, which is about five a day throughout the week.
• 18:09
  SPEAKER_02: Maybe one day you have 10, maybe one day you have two.
• 18:12
  SPEAKER_02: But like that seems so much more attainable than twelve 2500.
• 18:17
  SPEAKER_02: Yeah, yeah, forget or 1200 or whatever, you know.
• 18:19
  SPEAKER_02: It's crazy.
• 18:21
  SPEAKER_00: Just breaking it all down, making it simpler, and then the brain can actually see a path to making it happen.
• 18:26
  SPEAKER_00: Yeah.
• 18:26
  SPEAKER_00: Because the far-out goal is yeah, exactly what you're talking about.
• 18:30
  SPEAKER_00: It's just such a big thing, and we do, we think in lists and all of the things that need to be done.
• 18:36
  SPEAKER_02: Yeah.
• 18:36
  SPEAKER_02: Well, and if you're not well practiced and setting goals, that's where another another way a coach is really beneficial, is helping you not just set the big goals, but the little goals that help you achieve the big goal.
• 18:48
  SPEAKER_02: And if you've never done that before, I definitely recommend that you reach out to somebody like Kristen to help walk you through that kind of process.
• 18:55
  SPEAKER_02: Because if you just try to wing it, it's not gonna be very successful.
• 18:58
  SPEAKER_00: No, it's and you're gonna get overwhelmed quickly.
• 19:01
  SPEAKER_00: So one of the first things I do when I start working with somebody is we put together their roadmap.
• 19:05
  SPEAKER_00: We all like direction, we like the vision of what it's gonna take for me to get from here to there, and a lot of times we back it up from what they want the outcome to be, but really mapping up what are the specific action steps that you need to take and you know, daily, weekly, monthly, quarterly to get to that.
• 19:20
  SPEAKER_00: And it just makes such a huge difference in where our brains go on a daily basis when we look at our calendar, we think about what we need to do.
• 19:28
  SPEAKER_01: Yeah.
• 19:28
  SPEAKER_00: To know I have the peace of mind of I'm doing the right things to get me to where I want to go.
• 19:33
  SPEAKER_00: And if it's not working, then we just course correct.
• 19:35
  SPEAKER_02: Yeah.
• 19:36
  SPEAKER_02: Well, and just being accountable too on are you doing the right things or does it feel like you're doing the right things?
• 19:42
  SPEAKER_02: Exactly.
• 19:43
  SPEAKER_02: Because like I'll have agents that because I do a lot of coaching with agents that say, I'm gonna step up on social media, and then I'll say, Well, what does that mean?
• 19:50
  SPEAKER_02: They're like, I'm gonna post more.
• 19:52
  SPEAKER_02: Well, what does posting more mean?
• 19:53
  SPEAKER_02: Like, what are you currently posting?
• 19:54
  SPEAKER_02: Yeah, well, I post like twice a week.
• 19:56
  SPEAKER_02: So what does stepping up mean to you?
• 19:57
  SPEAKER_02: Is that three times a week?
• 19:58
  SPEAKER_02: Is it five times a week?
• 20:00
  SPEAKER_02: How are you gonna post?
• 20:01
  SPEAKER_02: Is it stories?
• 20:01
  SPEAKER_02: Is it reals?
• 20:02
  SPEAKER_02: And they're always like, I don't know.
• 20:03
  SPEAKER_02: And I'm like, Well, I'm not, I'm just trying to give you intentional specific goals because it's really easy if you just post one more story, which takes a couple seconds, to be like, yeah, I stepped it up on social media, but you didn't actually do an intentional something that actually drives the needle.
• 20:19
  SPEAKER_02: Right.
• 20:19
  SPEAKER_02: So, and you're not being very specific or accountable to to say, I'm gonna increase this activity, but you don't have a specific number in mind and what that looks like.
• 20:29
  SPEAKER_02: So it's just being like, take it a step further.
• 20:31
  SPEAKER_02: It's really easy to say, like, I'm gonna talk to more people, right?
• 20:35
  SPEAKER_02: And then call it a day.
• 20:36
  SPEAKER_02: Right.
• 20:36
  SPEAKER_02: Well, what does that mean?
• 20:38
  SPEAKER_02: Well, what are you gonna say to them?
• 20:39
  SPEAKER_02: Are you just gonna say, hello?
• 20:40
  SPEAKER_02: Are you gonna say, hey, wanna buy a house?
• 20:42
  SPEAKER_02: Like, there's a difference.
• 20:43
  SPEAKER_02: There is a difference.
• 20:44
  SPEAKER_02: So, and like that goes to like networking.
• 20:46
  SPEAKER_02: Like, did you go to chamber?
• 20:48
  SPEAKER_02: Technically, you talk to more people.
• 20:50
  SPEAKER_02: Did you talk to any of them about your business?
• 20:52
  SPEAKER_02: If not, then you didn't really talk to that many more people, right?
• 20:55
  SPEAKER_02: You know, so it's being honest with like, did you have the right conversations or do the right actions?
• 21:00
  SPEAKER_02: Sometimes um activity feels like productivity and it's not, you know.
• 21:05
  SPEAKER_00: Yeah, that's that for me, it's that passive versus massive action of I'm busy with doing all of these passive things, but are these things getting me the result that I really want?
• 21:14
  SPEAKER_00: Here's the result.
• 21:15
  SPEAKER_00: Well, how do we measure that?
• 21:16
  SPEAKER_00: So if it's not, let's take a look at do we need to tweak it or do we need to drop it.
• 21:21
  SPEAKER_01: Right.
• 21:22
  SPEAKER_00: And if not, if it's if it's working, great, keep doing more of what's working, but it's that massive action that really m moves the needle, like you're talking about, as opposed to the stuff that we're doing that just keeps us busy.
• 21:34
  SPEAKER_02: Yeah.
• 21:35
  SPEAKER_02: I think, and I don't know if you have found this too, I have seen this in a lot of entrepreneurs and um realtors specifically, is like we get very like um into all the shiny things too.
• 21:45
  SPEAKER_02: Yes.
• 21:46
  SPEAKER_02: Like, ooh, I'm I just got my real estate license and I'm starting next week, and I need Instagram and TikTok and YouTube and LinkedIn and all the stuff, and then they spend so much time in the weeds of all these little things, and they're not actually doing One thing that's truly like building their business.
• 22:04
  SPEAKER_02: So I don't know if you speak to that a lot with some of the women that you're meeting with, but I'm always like, choose a thing.
• 22:10
  SPEAKER_02: Yes.
• 22:10
  SPEAKER_02: Accomplish that.
• 22:11
  SPEAKER_02: Yes.
• 22:11
  SPEAKER_02: Then choose another.
• 22:12
  SPEAKER_02: Like you don't have to have 12 social media platforms the day you launch your business.
• 22:16
  SPEAKER_02: No.
• 22:16
  SPEAKER_02: And you probably shouldn't.
• 22:18
  SPEAKER_02: Because like you should focus on one.
• 22:19
  SPEAKER_02: But what kind of things do you see that to where people are like, shiny, I want to do this?
• 22:23
  SPEAKER_02: Like all the fun stuff.
• 22:24
  SPEAKER_02: Yeah, right.
• 22:24
  SPEAKER_00: Yeah.
• 22:25
  SPEAKER_00: And that's exactly what I say is for social media particularly, pick one platform first, get really good at it, figure out how to connect with your people if that's the way that you want to show up.
• 22:36
  SPEAKER_00: I do work with a lot of women that aren't fans of social media.
• 22:38
  SPEAKER_00: Totally.
• 22:39
  SPEAKER_00: So when when we go when we talk about what are you going to do to connect with people, we put that plan together.
• 22:45
  SPEAKER_00: But very specifically, and I tell my clients, you pick three avenues that you really focus on in your marketing maximum.
• 22:52
  SPEAKER_00: And for some people it's one or two.
• 22:53
  SPEAKER_00: So in social media, the same rule.
• 22:55
  SPEAKER_00: So I have these rule of three is when we're applying things.
• 22:58
  SPEAKER_00: So if you're going into social media, pick one, get really good at it, and then you can leverage it from there.
• 23:04
  SPEAKER_00: But learning more than one platform, as you know, because you are a social media guru, really understanding like what are the what's the algorithm?
• 23:12
  SPEAKER_00: What is this doing?
• 23:12
  SPEAKER_00: If I make am I getting making offers, am I getting clients from this?
• 23:16
  SPEAKER_00: Is this helping me create more brand awareness, more recognition, build my audience, that kind of stuff?
• 23:22
  SPEAKER_00: But just one at a time and get good at it and then add to it.
• 23:26
  SPEAKER_02: Yeah.
• 23:26
  SPEAKER_02: Well, and we're using social media as an example, but it could be multiple things.
• 23:31
  SPEAKER_02: Sure.
• 23:31
  SPEAKER_02: The what I always challenge and ask agents or anybody that I'm coaching is do you want it because you think you're supposed to have it, or do you actually have a plan on how this is going to help your business?
• 23:42
  SPEAKER_02: So, like we have some agents that are like, I'm gonna farm a neighborhood.
• 23:46
  SPEAKER_02: Okay, how is that like what are you putting in your farm?
• 23:49
  SPEAKER_02: How are you farming the neighborhood?
• 23:51
  SPEAKER_02: Is that how you plan to get clients?
• 23:53
  SPEAKER_02: Or are you just doing it to say, well, I farm that neighborhood?
• 23:56
  SPEAKER_02: Right.
• 23:56
  SPEAKER_02: You know, so like just being intentional, and I'm sure it's the same with the entrepreneurs you're working with.
• 24:01
  SPEAKER_02: Is there a certain genre of entrepreneurs that you've seen an uptick in, or do you have a pretty diverse crowd of like the different businesses that they offer?
• 24:11
  SPEAKER_00: I have a diverse business.
• 24:12
  SPEAKER_00: Um I mean diverse people that I work with.
• 24:14
  SPEAKER_00: So artists, a lot of people in the medical field, coaches, consultants, um, photographers, writers, just this kind of all over the board.
• 24:27
  SPEAKER_00: Primarily service-based businesses.
• 24:29
  SPEAKER_00: I'm not doing a lot of brick and mortar.
• 24:31
  SPEAKER_00: The artists that I work with have their artwork, but they're not in a in a brick and mortar.
• 24:35
  SPEAKER_00: Studio or something.
• 24:37
  SPEAKER_02: The um medical field is interesting.
• 24:39
  SPEAKER_02: What type of different medical field?
• 24:41
  SPEAKER_02: Because most people would be like, don't people just find the doctor at the doctor's office?
• 24:45
  SPEAKER_02: So is it people that have like their own practice or nurse practitioners, things like that?
• 24:49
  SPEAKER_02: And a lot of them are branching into coaching.
• 24:52
  SPEAKER_02: Oh, got it.
• 24:53
  SPEAKER_00: Of other people in the medical field or something different in general?
• 24:56
  SPEAKER_00: Yes, both.
• 24:57
  SPEAKER_00: Okay.
• 24:57
  SPEAKER_00: So I have I have people in the medical field that work with doctors and nurses and healthcare practitioners about how to hold themselves together in those systems and find the joy while they're doing it.
• 25:07
  SPEAKER_00: And then I have others that are that are that have an area of specialty that they really want to take out and serve the world with.
• 25:14
  SPEAKER_00: So it just depends.
• 25:15
  SPEAKER_00: Um, but it's all over the board.
• 25:17
  SPEAKER_02: Yeah, that's interesting.
• 25:19
  SPEAKER_02: How, if someone listening right now is like, okay, I think I should probably get a coach, I want to talk to a coach, how um are like what are some questions you would give them, or how would you guide them on selecting a coach?
• 25:30
  SPEAKER_02: Because as the term coaching and the coaching world has expanded in the last even five years, to be honest, but like five to ten years, somebody could wake up one day and be like, I'm a coach now.
• 25:40
  SPEAKER_02: That's right.
• 25:41
  SPEAKER_02: And so how do you make sure like you're hiring somebody that like truly has the credentials to help you?
• 25:47
  SPEAKER_00: That's such a good question because in real estate, there's all kinds of oh gosh, I know.
• 25:51
  SPEAKER_01: Yeah.
• 25:51
  SPEAKER_00: Um, so in coaching, there's a couple of different ways to do it.
• 25:54
  SPEAKER_00: One of them is really thinking about what what do I want coaching on specifically, and finding somebody that unless you want general life coaching, like all kinds of things around just living in the world in a different way.
• 26:07
  SPEAKER_00: But if you want something very specific, whether it's something related to health and wellness, something related to business, something related to your relationship with money, like finding somebody who really speaks into that, and then I would watch them.
• 26:20
  SPEAKER_00: I would see their content, I would visit their website, I would learn about their philosophy, their approach to whatever it is they're coaching on and see if it resonates.
• 26:27
  SPEAKER_00: And then I would set up a discovery call and then have some questions about how you work, what it looks like, um, the period of time, and just be really specific about what you're looking for in a coach and knowing how you want to be coached.
• 26:40
  SPEAKER_02: Yeah.
• 26:41
  SPEAKER_00: Because there are a lot of people that will want to be coached.
• 26:44
  SPEAKER_00: I mean, uh the women that I work with, there's a common theme, but all of them need support and accountability in a different way.
• 26:51
  SPEAKER_00: Some of them I'm really structured with, and others I'm softer and more gentle.
• 26:57
  SPEAKER_00: Um, but really recognizing how coachable am I am I about this?
• 27:01
  SPEAKER_00: And also I think the biggest question people have to ask themselves, and you mentioned it earlier, is am I willing to do things differently because I want a different result?
• 27:10
  SPEAKER_01: Yeah.
• 27:11
  SPEAKER_00: And sometimes that means just trusting your coach and saying, go out there, do this scary thing and and see what happens, and getting coached through what our brains do when we have to go do that.
• 27:22
  SPEAKER_02: Yeah, I will say it's hard when I'm coaching someone and they're like, I'm so stressed out, I don't have any clients right now, I'm nervous about paying my bills.
• 27:32
  SPEAKER_02: I'm like, all right, let's get to the bot.
• 27:33
  SPEAKER_02: I want to help you, right?
• 27:34
  SPEAKER_02: Because we all hate that scarcity.
• 27:37
  SPEAKER_02: Where's my next paycheck gonna come from?
• 27:40
  SPEAKER_02: How do I support my family?
• 27:41
  SPEAKER_02: Kind of none of us like living in that space.
• 27:43
  SPEAKER_02: And so when I'm like, well, you specialize, I'm just gonna throw something out there in unicorns.
• 27:50
  SPEAKER_02: Have you talked to the unicorn community, right?
• 27:52
  SPEAKER_02: Like, have you done this?
• 27:53
  SPEAKER_02: Have you done that?
• 27:54
  SPEAKER_02: Oh, that won't work because that won't work because I don't really enjoy XYZ.
• 27:59
  SPEAKER_02: I don't, I'm like, I thought you said you were hungry.
• 28:01
  SPEAKER_02: Yes, I thought you were worried about paying rent.
• 28:03
  SPEAKER_02: I thought, you know, so I'm like, I understand that you don't like block, but if we know some business can come out of that, and right now you're kind of in a tight spot, isn't it worth exploring?
• 28:13
  SPEAKER_02: Yes.
• 28:14
  SPEAKER_02: Yeah, I just don't think so.
• 28:16
  SPEAKER_02: And it's like, okay, and then so it's hard, and I'm sure you've ran into those conversations too, where I agree with you, like if you're gonna take the time, the energy, and the finances to hire a coach, be willing to hear them out and try some of their tactics and things because like that's literally what you're paying them to do is to give you this advice, and then for you to be like, I don't know, or think so, or I thought about it, and I just decided it wasn't for me.
• 28:41
  SPEAKER_02: And if that's your response to every little thing, you're not really doing yourself a service by hiring a coach.
• 28:46
  SPEAKER_02: Right.
• 28:47
  SPEAKER_00: And the thing I would add to that is really understanding their approach.
• 28:52
  SPEAKER_00: One of the things I I mean, I work, I always have coach.
• 28:55
  SPEAKER_00: I've had a coach from almost the very beginning of my business.
• 28:58
  SPEAKER_00: And one of the things that I learned early on about being coached is because I run, I I'm a woman and I approach things differently than a man does, there are ways that work really well for me to move things forward and ways that don't.
• 29:12
  SPEAKER_00: And one of the things I needed initially was somebody to give me options around how to approach something.
• 29:18
  SPEAKER_00: Sure.
• 29:18
  SPEAKER_00: The first coach I hired was adamant about social media.
• 29:22
  SPEAKER_00: And it was really interesting for me because I had to find the balance of I don't really like social media, but I probably so trying to stretch myself into it and then applying things in different ways.
• 29:33
  SPEAKER_00: And some of it worked great and some of it didn't.
• 29:36
  SPEAKER_00: But I highly recommend when talking to somebody and that you're thinking about hiring, find out if the structure of what they do and how they coach allows for flexibility based on who the person is.
• 29:48
  SPEAKER_00: Sure.
• 29:49
  SPEAKER_00: Because everybody's a great question.
• 29:51
  SPEAKER_00: Yeah.
• 29:51
  SPEAKER_00: Everybody I work with, I coach a little bit different and the approach is a little bit different.
• 29:55
  SPEAKER_00: I have the the foundation of the programs and we have steps that we go through, but how they're gonna do those things, it makes a huge difference in how they show up to it if it if they can relate to it and they're motivated by it.
• 30:06
  SPEAKER_00: Yeah.
• 30:07
  SPEAKER_02: I would coach somebody once in real estate specifically.
• 30:11
  SPEAKER_02: She did not want to she was new to the area, so she didn't have a big sphere in the area.
• 30:15
  SPEAKER_02: Totally okay.
• 30:16
  SPEAKER_02: We've seen a ton of realtors, still make a great business.
• 30:19
  SPEAKER_02: Didn't want to network, didn't want a cold call, didn't want a door knock, didn't want to do social media.
• 30:26
  SPEAKER_02: And I was like, How are people supposed to know who you are and what you do?
• 30:30
  SPEAKER_02: Like if you're not willing to do any of the ways to meet people, what and she's like, Well, I just assume they would walk in this office.
• 30:37
  SPEAKER_02: I go, they won't even know to ask for you.
• 30:39
  SPEAKER_02: I'm just gonna make up a name and call her Andy.
• 30:41
  SPEAKER_02: But I was like, no one's gonna walk through the door and be like, Hello, is Andy here?
• 30:45
  SPEAKER_02: Because they don't even know who you are.
• 30:46
  SPEAKER_02: Like, if you're not doing anything, then that doesn't help.
• 30:50
  SPEAKER_02: I love social media um professionally and personally, but I totally recognize that so many people don't.
• 30:56
  SPEAKER_02: So when I'm coaching, I explain like the benefits of it if you want to do it.
• 31:01
  SPEAKER_02: But again, it's back to that thing.
• 31:02
  SPEAKER_02: Like, if you're gonna procrastinate or hate it or half-ass do it, it's not gonna serve you in your business.
• 31:07
  SPEAKER_02: And that's not my goal.
• 31:08
  SPEAKER_02: My goal is to help you grow.
• 31:10
  SPEAKER_02: But if you're short on cash, it's free.
• 31:13
  SPEAKER_02: If you don't want a door knock, social media is free.
• 31:16
  SPEAKER_02: It's a way to talk to the general public without having to be like knock knock knock, hello, I buy and tell houses in the area, you know.
• 31:22
  SPEAKER_02: So it's just a different avenue.
• 31:24
  SPEAKER_02: But to be able to talk through the different avenues or to have a coach that will do that, I think is really powerful.
• 31:29
  SPEAKER_01: Yeah.
• 31:30
  SPEAKER_02: And will help too.
• 31:31
  SPEAKER_02: Because you've probably seen people just shut down if you're like, no, you gotta try this, and they're like, but I hate that.
• 31:38
  SPEAKER_02: Yeah.
• 31:38
  SPEAKER_02: Like, I don't want to do that.
• 31:39
  SPEAKER_02: Yeah.
• 31:40
  SPEAKER_02: So buying a house without a strategy is like grocery shopping hungry.
• 31:45
  SPEAKER_02: You're gonna make emotional decisions and you might regret it.
• 31:48
  SPEAKER_02: Don't regret it.
• 31:49
  SPEAKER_02: Call me.
• 31:49
  SPEAKER_02: I'll bring the list and the strategy.
• 31:51
  SPEAKER_02: Let's buy this house together.
• 31:54
  SPEAKER_00: And one of the things, I mean, as women, we we really like that flexibility.
• 31:59
  SPEAKER_00: It really does help us to have different options, but it doesn't mean that we avoid the uncomfortable.
• 32:03
  SPEAKER_00: We just yeah.
• 32:04
  SPEAKER_00: So I think that makes a huge difference.
• 32:07
  SPEAKER_02: I know that you have like lots of resources and ways for people to get in touch with you.
• 32:11
  SPEAKER_02: Would you like mention a few of those if anybody wants to dabble or check you out?
• 32:15
  SPEAKER_02: Because you service people not just in Oregon but all over.
• 32:17
  SPEAKER_00: Yeah, all over the actually all over the globe.
• 32:19
  SPEAKER_00: I've had um people in different countries, which is great.
• 32:22
  SPEAKER_00: I know, it's so fun.
• 32:23
  SPEAKER_00: So thank you for asking.
• 32:24
  SPEAKER_00: So you can um you can find me at themomlaunch.com.
• 32:27
  SPEAKER_00: I'm also on Facebook backslash the momlaunch.
• 32:30
  SPEAKER_00: And um I also have a resource that I wanted to share with people that I created for this podcast, and it basically is uh a business clarity reset.
• 32:40
  SPEAKER_00: So what it does is it allows people to really sit down and say, I'm at this point in my business, I want to get ahead, and I want to have a plan over the next 90 days, and I need to have some clarity around what I need to be doing to get me to something I want to achieve in the next 90 days.
• 32:53
  SPEAKER_00: Sure.
• 32:54
  SPEAKER_00: So it's a five-step process that walks through how to make that happen and everything that you need to be doing along the way to keep stay accountable, stay motivated, and make sure that you get to whatever that goal is at the end of the 90 days.
• 33:05
  SPEAKER_00: So um to get that, you just go to the momlaunch.com backslash reset.
• 33:10
  SPEAKER_02: Cool.
• 33:10
  SPEAKER_02: I love that.
• 33:11
  SPEAKER_02: And then if someone um I'm assuming on the website they can set up like a discovery call with you or learn more about the different services that you like to do.
• 33:18
  SPEAKER_00: Thank you for asking that.
• 33:19
  SPEAKER_00: Yes, of course.
• 33:20
  SPEAKER_00: So there's a place for um contact me and then they just fill out a form and I'll reach out and we can set a time to talk and I can talk a little bit about what I do.
• 33:28
  SPEAKER_00: I'll ask a lot of questions about where they're at and what they need, and we'll see together if it's a good fit.
• 33:32
  SPEAKER_00: Perfect.
• 33:33
  SPEAKER_02: I know you and I met through networking.
• 33:35
  SPEAKER_02: Is that how you meet a lot of your clients, or do they discover you like on the internet?
• 33:40
  SPEAKER_02: Like how do you find or by referral?
• 33:41
  SPEAKER_02: How do most people find you?
• 33:43
  SPEAKER_02: All of those things.
• 33:44
  SPEAKER_00: So yeah, good.
• 33:45
  SPEAKER_00: Yeah.
• 33:45
  SPEAKER_00: I love the networking just because as a small business, being able to be out and meeting with women and and connecting, that's I I love that so much.
• 33:53
  SPEAKER_00: I do do social media, so a little bit of that, and then it's referral, and then I have my email marketing campaign too.
• 33:58
  SPEAKER_02: Perfect.
• 33:59
  SPEAKER_02: Yeah, awesome.
• 34:00
  SPEAKER_02: Thank you so much for your time and sharing your expertise with us today.
• 34:03
  SPEAKER_02: I really appreciate it.
• 34:05
  SPEAKER_02: Of course.
• 34:05
  SPEAKER_02: Cheers, too.
• 34:06
  SPEAKER_02: Cheers! Thank you so much for having me.
• 34:08
  SPEAKER_02: Of course, it was a pleasure, and thank you for listening or watching, and we'll see you next time.
• 34:13
  SPEAKER_02: Cheers! Cheers.
• 34:14
  SPEAKER_02: Thanks for watching.
• 34:15
  SPEAKER_02: Make sure you subscribe so you can keep up to date with the real estate tips and tune in to the next episode of the Realtor New Ones.
• 34:22
  SPEAKER_02: See you then.
• 34:23
  SPEAKER_02: Cheers!