Latest / The Dr. Randi Show / NAD: The Skincare Shift No One Saw Coming — Melisse Shaban

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NAD: The Skincare Shift No One Saw Coming — Melisse Shaban · The Dr. Randi Show

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  The views expressed in this podcast are for informational
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  purposes only and do not constitute medical advice.
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  This episode of The Doctor Randy Show is proudly sponsored by New
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  Trends and discover. What's next in Beauty?
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  Now let's get into the episode. Hello everyone, and welcome to
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  the Doctor Randy show, where beauty, Wellness, medicine and
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  innovation come together. I'm your host Doctor Randy
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  Boyett. She's helping shape the
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  conversation around NAD in skin care.
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  She's focused on longevity over traditional anti aging and she
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  is the founder of Aramore, the new skin care line built on that
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  idea. So please welcome Melissa
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  Chabon. Welcome, Melissa to the show.
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  It's so great to have you here. And from my research, you are
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  doing something and are building something that is getting a lot
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  of attention right now. And if you don't mind me jumping
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  right in, for anyone that is just hearing about Aramore for
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  the first time, what is it? It's a line of topical
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  supplements. You'd call it skin care
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  products. We've got 5 skews in the line. 1
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  is actual supplementation and the rest are topical products
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  knowing. That is a skin care line.
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  You came into a very crowded space, but with a completely
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  different perspective. And what made you say this is
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  what's missing? Really, honestly, the science
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  and how NAD is now resonating as a really important component of
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  overall longevity and health across every cell in your body.
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  And what has been the reaction so far?
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  Are people immediately getting it or are you really having to
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  re educate the market? Certainly education is a
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  challenge, but the more that people are hearing about it and
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  the value of it, whether it's being delivered through
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  supplementation or IV or Kardashian conversation, I think
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  the fact that it is becoming more and more top of mind and
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  trendy, the easier it is for to explain.
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  Let's get into the core idea behind all of this, the NAD
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  right? For anyone who's hearing about
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  it but not fully understanding it.
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  What is it and why does that matter?
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  It's a molecule that exists in your body.
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  It fuels cellular energy. We need it in every part of our
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  cells. It's so interesting and you know
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  this so well that skin cells are very finicky.
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  So when your body loves protein and fats and sugar for fuel,
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  your skin doesn't like those things.
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  Your skin only likes that. So as we think about the value
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  of NAD, I don't know about use and I'm sure this is very much
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  top of mind with your audience as well.
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  The GLIP ones or the GOP's have been game changing for people.
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  NAD is going to have that effect as well.
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  And so it really powers cellular energy and the healthier your
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  cells are at the basal level, the healthier those cells are
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  going to be at the epidermal level or the surface level.
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  So when any D levels start to decline, what's actually
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  happening to the body and how does that start to show up in
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  our skin? So if we think about this and we
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  accept that the skin sheds every 28 days and there are 8 layers
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  of skin cells that are raising to the top, to the things that
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  you see, I hate to tell people, but you know, really starting in
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  your late 20s, that energy and that power, that fuel that helps
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  those cells migrate up in a healthy way starts to diminish a
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  little bit. And so as those cells are
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  working their way up, they're a little weaker, they're a little
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  more fragile, they're not strong, they're not powerful.
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  And so if we can keep those cells more powerful, what you
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  would define as aging, the insults, the wrinkles, this age
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  spots, that's what you see. But it's really happening at the
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  cellular level. It just you don't know it until
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  you actually see it. So would you say that NAD
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  decline is one of the main drivers of aging or is that
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  really oversimplifying it? No, I think it's absolutely one
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  of the main drivers of aging. On that note, at what point does
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  the depletion really start to matter?
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  Right? Maven start to deplete in our
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  30s and 40s or even earlier, but when can we really see that
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  happening? I mean, I think that, you know,
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  every decade for women, let's forget about the 20s just for a
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  second, but every decade everything changes a little bit,
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  right? Our skin, our body, all of those
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  things. So I think you really start to
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  see a process of aging or signs of aging start in the mid 30s.
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  And often times that's postpartum.
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  Sometimes it's postpartum and Perry, which also, as you know,
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  changes our skin quite dramatically.
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  So, you know, my view of this is the same way we're thinking
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  about how we treat our muscles and how we want to start to work
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  out early because the mountain gets too hard to climb.
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  As we get older, we maintain some of this behavior and some
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  of this renewal. It's just going to make
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  everything much easier as these decades pass.
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  One thing I noticed with your line, and thank you very much
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  for sending me the line, I've been really enjoying trying it,
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  is topical versus ingestible, right?
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  So let's talk about that delivery.
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  Can you actually impact NAD levels through topical skin
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  care? I'd love to know more about
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  that. I think certainly topically
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  that's where our patents lie, that's where our strength is.
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  We've actually broken through and we have enormous
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  intellectual property that protects what we've invented and
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  we have, as you know, deep clinical data around the skin
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  barrier actually changing. So very demonstratable.
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  As it relates to supplementation, I'm of the
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  belief that there is always some benefit to some supplements.
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  As you know, there isn't the rigor in the supplement
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  business, nor is there the regulatory oversight in the
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  supplement business and there is in the skin care business.
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  I think it benefits our gut health.
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  I think it benefits our skin health and it benefits our brain
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  health to take an 80 supplement. I take it myself.
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  I get infusions. I don't think there's a
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  tremendous amount of clinical trial data that supports exactly
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  what's happening. But I think if you believe in
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  inner and outer, which I do, we have huge amounts of data around
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  topical supplements, some data around the oral supplementation,
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  and I think the combination, if nothing else, isn't going to
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  hurt. That was going to be my next
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  question. Are the topical and the
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  ingestible doing different jobs or they really meant to work
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  cohesively together? And when you take a supplement,
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  it's going through your gut, you know, your body is digesting all
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  of that and processing it. When you're using a topical
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  supplement, it's going directly to the skin.
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  It's not going anywhere else. It's penetrating the basal
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  layer. It's going directly to do its
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  job. So, you know, I think at the end
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  of the day, I would say that I think what I hear anecdotally
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  people saying is that from their perspective, the combination's
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  working and even silly things that we don't necessarily put
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  much stock in. But people will say my nails are
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  stronger, you know, which makes sense, right?
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  If you're putting cellular energy out there, that takes a
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  lot of cellular energy for your nails to grow.
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  If someone is just using the skin care and not doing anything
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  internally right ingestible like an intravenous or taking the
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  supplements, are they missing the real benefit?
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  I think it depends on your perspective.
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  I take the intravenous. I've loved drips well before
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  they became popular. I watched my mom go through some
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  health issues and I, I was mesmerized and and astonished by
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  what a bag of saline would do for a couple of days.
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  So I think that hydration, getting those vitamins into the
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  bloodstream, I think yes, for me, you're missing an
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  opportunity to improve overall health.
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  There is some benefit to skin. Anytime you hydrate the body,
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  there's benefit to skin, right? You get a go.
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  Is it progressive? Does it last?
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  I'm not a clinician. I can't answer that question,
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  but I think there is benefit to an inner and outer approach to
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  your whole body health and your whole cellular health.
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  Before we go any further, one of the topics that, you know, I've
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  noticed that Aramore really focuses on is longevity, which
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  is kind of unique in skin health conversation.
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  So when you use the term skin longevity, how do you really
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  define that? I think the word is interesting.
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  I don't know how you're feeling about the word right now,
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  whether it's being overused or commoditized a little bit.
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  And as you know, in the beauty industry, we have to be careful
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  of what happens when we get on trend with something.
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  I think living longer isn't the goal.
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  It's living well. And I think again, if we can
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  help our health span our skin, span our lifespan where we're
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  looking better longer, I think it has all sorts of benefits
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  psychologically with for joy and confidence and really looking
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  forward to aging versus fearing it.
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  I agree with you and I think, you know, the world is embracing
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  the aging process and embracing longevity.
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  So let's shift gears for just a minute.
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  Let's talk about the supporting ingredients in your line beyond
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  NAD. And as I was preparing for the
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  show, I saw such an impressive list of supporting ingredients.
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  What are the key ingredients that really support what you are
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  doing here? Certainly antioxidants are
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  critical. I think, you know, any
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  hydrolonic acids are critical. We believe very, very strongly
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  in retinols. I mean, if you were to talk to
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  us and say what are the three most important things you do in
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  skin, it's NAD, retinol and sunscreen.
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  Other things matter. There's no question that they
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  matter, especially if they're skin specific.
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  But there's so few things that really have as much benefit as
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  those three things. And as you know, there's very
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  few things that penetrate all the way down to the cell level.
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  So the cosmetic ingredients that support NAD are there for the
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  things that you're looking for, brightness, hydration, all of
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  the things that other products are doing, but other products
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  are not stimulating cellular energy.
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  They're definitely not, and they're not claiming that
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  either, right? So I would like to talk about
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  how someone would experience this as a system.
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  So if you don't mind, walk us through, you know, the key
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  products, maybe not everything in the line, but the core
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  products and how they fit together.
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  And I have some of them here so I can kind of show the
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  packaging. And I mean, it's so high end.
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  The packaging is beautiful. So congratulations, love, you
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  know, the the glass bottles too. It's just very rich, luxurious,
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  everything about it. So go ahead and walk us through
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  the system if you don't mind. So I think it's interesting that
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  we should be thought of as a creative to whatever you're
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  using. We are not a moisturizer, we are
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  not a vitamin C, we're not supplanting anything else you're
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  using. This should be an additional
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  step in your routine that again enhances cellular energy,
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  stimulates cellular energy. So I personally use the
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  Energizing Day treatment twice a day and I put the restoration
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  and retinol on at night. Our retinol is amazing.
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  It's a 1% retinol, but it doesn't cause any peeling.
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  It's really spectacular. And you know, when you're at
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  that 1% level, you can sometimes get pretty aggressive reaction,
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  but amazing and I have. Tried it and I am somebody who
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  is sensitive to the potent retinols and I have not had any
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  trouble with it, so it's great. It's amazing.
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  And I think the combination and the NAD is not in the retinol,
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  so you have to use those as a combination treatment.
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  But we've seen really spectacular results in our
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  before and afters and just overall people being so pleased
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  with it. We have an eye cream that has
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  NAD in it as well as a little bit of caffeine.
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  So just try that out before you go full tilt on it and then the
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  supplement. So those are the products.
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  So really, I mean, again, I think the discipline of not
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  exploiting the line too much. I think, you know in the
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  industry sometimes we can over sort and I think for us, we do
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  one thing and one thing only and that stimulates cellular energy.
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  That's what we do. Everybody else does what they
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  do, but that's what we do. So this fits in with your
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  existing skin care routine and this just adds to it, right?
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  It's like a perk to increase the results of what you're already
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  doing. So if somebody were to just want
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  to get started with Aramor and they wanted to try one product,
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  what product would you recommend?
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  Daily energizing treatment. OK, absolutely.
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  And, and twice a day. You don't change things like
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  this that work in this kind of dramatic fashion overnight.
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  It takes 3 to 4 weeks and you all of a sudden see a evenness
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  and tone is and for most people, what happens is someone else
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  says to you, what are you doing? You're doing something.
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  And that's always the greatest review we can get.
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  How important is consistency with the system in order to see
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  results? I mean every day.
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  I just think it has to be part of your daily routine.
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  Think of it in the context of nutrition for your body.
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  I don't know about you, but I've become like a cottage cheese
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  freak now because you know, I'm so concentrated on protein and
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  getting protein into my body to build muscle because I
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  understand now that muscle health, bone health, that leads
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  to longevity, it leads to a healthier, stronger body.
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  It's not a moisturizer. It is not going to do that.
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  So don't expect that of it's there for something completely
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  different and you'll see real benefit in three to four weeks.
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  And that was actually going to transition to my next question.
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  What are the first changes that someone is going to notice when
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  they start using the line and how quickly?
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  So that's great. So it's pretty quick.
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  Yeah, evening of tone is sort of what you see right away.
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  You know, as you get older, obviously your skin demarcation
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  changes and if you suffer from any redness, rosacea, those
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  types of things, you'll see a shift in that and then
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  eventually a little bit fine lines and wrinkles.
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  And I would say, you know, it's not hydroquinone, but I would
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  say you will see a difference in age spots.
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  So I know that you have done extensive research.
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  There's a lot of data. What kind of research in science
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  is our more built on, and how much of this is backed by
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  clinical data? Lots of assays, lots and lots
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  and lots of assays. So tremendous amounts of assay.
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  Experiments of skin in Petri dishes.
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  There's been some punch biopsy work done.
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  And really if you have if two things happening, you have NAD
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  as one component and then you have the chassis, which is a
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  fatty lipid. That's being the carrier, it's
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  the horse that's carrying the jockey into the cells, right?
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  So that there's two things that are pretty important in this.
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  And it took quite a bit of time, lots of ultrasound studies and
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  lots of published data here and by scientists who are academic
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  by nature. They're not commercial
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  scientists, they're academic scientists.
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  They teach and they can't even as founders can't really even
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  talk about product because they are representing a university.
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  Well, I know that you have a big team of scientists behind you
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  and that that has to be a great feeling because you know what
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  you're putting out there is is definitely effective.
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  So what do you think that people are misunderstanding right now
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  about the science behind NAD and skin so that we can kind of sum
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  up this section about that? I think that because you don't
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  see your cells, you don't see any think about how we think
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  about our heart or our brain. Like your skin is your largest
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  organ, but how you judge it is by its appearance.
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  You don't see other organs, you don't see those things, right?
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  So I think helping people to understand that your largest
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  organ, your shield, your armor, you know, the organ that takes
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  the biggest beating, you don't really take care of it in the
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  same way you take care of other parts of your body, other
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  organs. And so I think it's people learn
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  and understand that if we actually start to manage, I hate
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  the word aging so much, but manage the health from the
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  inside out. The outside will reward you, but
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  if you're only managing from the outside, there's no real long
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  term benefit to that except the scalpel.
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  I guess we're a really, really important time of getting people
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  to understand and believe that the aging process is a lifelong
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  journey. Well, it's a great way to sum it
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  up and explain really what you do.
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  And as we start to wrap things up, if someone is hearing about
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  Aramour and this approach to skin longevity for the first
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  time today, what's one thing you would really want them to walk
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  away with? I think you know that how you
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  age is in your control. You can manage it.
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  And if you believe that, and if you believe that aging is skin
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  aging, it doesn't just happen to you.
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  It's not just genetic. It's within our power that we
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  have based on what we choose to use on our skin, how we choose
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  to treat our skin. Thank God science is starting to
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  catch up. I think science is becoming, at
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  least the biology of skin is becoming more prevalent instead
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  of the marketing of skin care products.
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  Paramount to all of this, I know that you've seen the show, we
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  have a lot of plastic surgeons on the show and dermatologists.
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  And what they talk about is when they do procedures, whether it's
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  surgical or non surgical, that the most important thing that
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  they're looking at when they're going to do those treatments is
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  skin health. So keeping our skin healthy in
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  between, if we have a surgical procedure, even, you know, an
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  energy based procedure, making sure that we're keeping things
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  up like with NAD skin care, with items like Airmore, that really
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  changes the result of having any of these treatments done.
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  And it's easy to do as business people.
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  We're not suggesting you jump through hurdles here.
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  It's just the science is available and now you have the
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  choice to use it or not. I think that this has been a
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  wonderful conversation. Ned really is making its way
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  into everybody's conversations. So thank you so much for joining
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  us today. Melissa, I know that you are
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  traveling and on the run, so we really appreciate your time and
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  joining us and sharing all of this.
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  If you don't mind sharing with us, where can people go to learn
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  more about Aramore and everything that you're building?
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  Aramar.com, we've got our own website and we love for your
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  listeners to have the opportunity through AQR code to
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  try it with a little bit of an incentive.
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  Yes, absolutely. So after the show, for those of
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  you who are viewing us on video, you'll be able to see AQR code
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  with a discount if you want to try the Aramar line.
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  And thanks, Melissa, for sharing that with us.
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  And for the viewers and listeners, I'm sure everybody
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  would love to try it. So thank you again for joining
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  us today, Melissa. Until next time, this is the
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  Doctor Randy Show and the conversation continues next
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  week. Doctor Randy Boyet holds a PhD
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  and is a recognized leader in the aesthetics and medical
• 20:21
  industry. She is not a licensed medical
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  doctor. All commentary and product
• 20:26
  recommendations are based on industry expertise and are
• 20:30
  provided for informational purposes only.