How a Book Took Cameron Herold's Speaking Fee From $3K to $40K
Cameron Herold never wanted to be an author. As he tells Travis Stoliker, his wife signed him up for a three-book package with Scribe as a birthday present — "You're doing three books with them over the next five years" — because she'd noticed that his first book was landing bigger speaking events and building his credibility. Seven books later (four with Scribe), Cameron has one of the clearest views in the series of what a book actually does for a business.
It isn't royalties. Cameron published to establish himself as a thought leader, then watched readers hire him to help implement the…
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