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How Patagonia Pivoted to Save the Planet
In this episode of The Pivot Podcast, Lucas and Luna explore how outdoor apparel company Patagonia underwent a radical pivot in 2022 when founder Yvon Chouinard transferred ownership to a trust and nonprofit dedicated to fighting climate change. They unpack the business logic behind giving up the company, how Patagonia balances profit with purpose, and what this means for other companies considering mission-driven ownership. With specific details on the ownership structure, the role of the Patagonia Purpose Trust, and the Holdfast Collective's funding, they examine whether this is a…
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