Latest / Jewelry Business Academy Podcast
238 | Stop Calling It a Hobby: Claim Your CEO Identity with Vera Milan Gervais
Are you shrinking your jewelry business with the words you wear, on your labels and in your mind?
In this episode, I sit down with author and TEDx speaker Vera Milan Gervais to explore how language, identity, and even earrings shape confidence, pricing, and sales for jewelry business owners. Vera's powerful story, owning her identity, starting a business over a weekend, and collecting earrings that anchor memories, shows why mindset must come before strategy. We unpack how to swap self-limiting labels ("hobby," "just starting") for empowering ones ("designer," "CEO"), why…
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