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How to Build Trust with B2B Clients in Today’s Digitally Transparent Era
In this episode, ThinkLab interviews Julia McClatchy, an associate partner at McKinsey & Company, on how and why hybrid selling is becoming the dominant B2B sales role. We also share an excerpt from an episode of ThinkLab’s new podcast, MPowered, which gives practical advice on what design specifiers are looking for on brand websites. Our first guest, Julia McClatchy, explores detailed research findings on how the B2B sale is evolving. She also shares four pieces of advice for brands trying to prioritize their investments and supercharge their hybrid selling strategy. Next, we share an…
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