Latest / Skin Anarchy / RE(set): We got Hacked BUT…the Show Must go on, and it is.

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RE(set): We got Hacked BUT…the Show Must go on, and it is. · Skin Anarchy

• 0:00
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• 0:38
  SPEAKER_01: Hi family.
• 0:40
  SPEAKER_01: Welcome back.
• 0:41
  SPEAKER_01: Um to Sneak Your Anarchy.
• 0:44
  SPEAKER_01: I am so glad you guys are back.
• 0:46
  SPEAKER_01: I am going to be trying out a brand new format and the way that I do the podcast, audio editing, and how it's presented, so that now we can focus on giving really targeted answers to some of the biggest questions and the most you know asked questions in the skincare space.
• 1:07
  SPEAKER_01: So stay tuned for that, and I hope you guys have had a chance to find our new home, which is at Skincare Anarchy Podcast on Instagram.
• 1:17
  SPEAKER_01: That's really actually why I'm here today.
• 1:19
  SPEAKER_01: I wanted to come onto air, come on to the record, and just kind of tell you guys my story.
• 1:27
  SPEAKER_01: This has been the most ridiculous and unexpected um, you know, emotional roller coaster for me because as a person who has waited a very long time to start a business, I wanted to make sure that I didn't do anything wrong.
• 1:45
  SPEAKER_01: In the sense I wanted to practice true business ethics in every facet of the word because I really believe in the power of entrepreneurship and the power of networking, and a good product is always a good product.
• 2:04
  SPEAKER_01: So when I got hacked, obviously the first reaction was shit, let me get my account back, which would be anybody's reaction, right?
• 2:12
  SPEAKER_01: But then a weird calm kind of started to set over me, which was you can't erase something that someone has done and built brick by brick.
• 2:25
  SPEAKER_01: Skincare anarchy was a hobby of mine, turned a podcast, and everything and every episode that I have published and that I have interviewed someone or learned from someone or maybe even shared my viewpoints about something.
• 2:43
  SPEAKER_01: Every single one of those conversations brings something new and something interesting out into the public awareness, into the you know general space where we can all hear it in an open access way.
• 2:58
  SPEAKER_01: Audio is the next wave.
• 3:01
  SPEAKER_01: I don't think anyone really realizes that right now.
• 3:04
  SPEAKER_01: I've said it so many times before, and I'll say it again, that I literally learned how to speak English and American culture from radio.
• 3:16
  SPEAKER_01: Old school AMFM radio.
• 3:21
  SPEAKER_01: That was my biggest teacher.
• 3:23
  SPEAKER_01: My greatest teacher.
• 3:25
  SPEAKER_01: So I'm really urging you, all of you listening, please, if you're listening to us, figure out why you like us.
• 3:35
  SPEAKER_01: And I mean that in the most loving and non-confrontation confrontational way.
• 3:41
  SPEAKER_01: But I'm honestly asking you that what I've created here, it's either gonna resonate with people or it's just not, and it's not gonna be their cup of tea.
• 3:52
  SPEAKER_01: But if it's not, rather than just walking away, I would love to hear from you, and I would love to hear your feedback.
• 4:00
  SPEAKER_01: I really believe in the power of building things from nothing and seeing all of that come together, that is exactly what I tried to do with Skincare Anarchy.
• 4:12
  SPEAKER_01: Yes, we got hacked.
• 4:14
  SPEAKER_01: Did I see it coming?
• 4:16
  SPEAKER_01: No.
• 4:17
  SPEAKER_01: And the fact that Instagram does not have any kind of a checks and balances on the procedures that they have in place to help their, you know, users recover their accounts, those procedures themselves don't work.
• 4:36
  SPEAKER_01: So, what am I supposed to do when I'm going through the you know normal motions of getting my account back, but the actual platform on which I'm relying on, I'm relying on their credibility and I'm relying on their um support as one of their loyal customers, someone who has invested thousands of dollars um into targeted, done the right way through Instagram promotions that work.
• 5:08
  SPEAKER_01: I don't know how many of you understand the difficulty and the just random luck that goes into creating the perfect algorithm that's going to distribute your show and your ads to exactly the demographic that you're targeting.
• 5:28
  SPEAKER_01: But it takes a lot of time, it takes a lot of planning in the way that you move on in your account, who you follow, why you follow them, how they're connected to other people.
• 5:37
  SPEAKER_01: That is what that algorithm is.
• 5:40
  SPEAKER_01: So when you create something like we did on Skincare Anarchy, the original Instagram, it's actually a beautiful culmination of so many factors coming together to create a successful business and a successful account that resonates with its target audience because as soon as they see us, if they see an ad about us, they engage and they come and they listen and it shows.
• 6:07
  SPEAKER_01: And you know where it shows?
• 6:08
  SPEAKER_01: It shows in our podcast listenership, and that's something I wanted to really end this episode with, and I wanted to just scream from the rooftops is that we are doing better than ever, and we our family of skin tellectuals is growing faster than ever.
• 6:26
  SPEAKER_01: I am super excited! Yes, we just created the hashtag skin tellectuals, so please use the tag.
• 6:33
  SPEAKER_01: I would love to see what you guys tag.
• 6:35
  SPEAKER_01: Um, you know, the whole idea of the hashtag is we are not skin thusiasts or skin fluencers, we are skin intellectuals because we believe in science and we believe in facts and we believe in dreaming beyond that and creating visions that build on things that we've already learned.
• 6:54
  SPEAKER_01: And that's truly, in my opinion, the essence of all science, innovation, and the immense amount of creativity that comes out of the what we call the beauty industry.
• 7:08
  SPEAKER_01: So that's why we're here, that's why my business is here, that's why I am doing what I'm doing and I'm interviewing so many people because I have a goal and I'm going to achieve that goal.
• 7:21
  SPEAKER_01: And I hope, I really hope, that you guys come along for this ride.
• 7:27
  SPEAKER_01: And please suggest our name to your editors and to your friends.
• 7:33
  SPEAKER_01: Get the name out there because guess what?
• 7:35
  SPEAKER_01: We are probably one of the only businesses you're gonna see that has been built brick by brick on every single interaction we've had with anyone that we've featured.
• 7:48
  SPEAKER_01: Thank you guys so much, and thank you so much for tuning in to Skincare Anarchy.
• 7:59
  SPEAKER_01: So I hope you love that episode.
• 8:01
  SPEAKER_01: Please make sure to hit subscribe if you're tuning in to us on any podcast platform.
• 8:06
  SPEAKER_01: We are available on so many different platforms.
• 8:08
  SPEAKER_01: So wherever it is that you're tuning in, just go hit subscribe.
• 8:12
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• 8:15
  SPEAKER_01: This way you're able to tune in to amazing insights from experts, brand founders, industry leaders, authors, all the wonderful people that we host.
• 8:23
  SPEAKER_01: And that's very important for me because I love to hear from you guys and really understand what you love and what you want to hear more of.
• 8:30
  SPEAKER_01: Also, make sure to give us a follow on all of our social media outlets.
• 8:34
  SPEAKER_01: We're available on Instagram, TikTok, X, you name it, we're there.
• 8:38
  SPEAKER_01: We also have a blog on Medium.
• 8:40
  SPEAKER_01: So if you're a reader and you love Medium blogs, check us out on Medium.
• 8:44
  SPEAKER_01: We publish some really great articles on there that do deeper dives than just what's available on the podcast.
• 8:49
  SPEAKER_01: And it's really a great place for all of you science geeks out there that want to learn a little bit more.
• 8:54
  SPEAKER_01: We go above and beyond with our research and making sure we're bringing you information that you usually probably won't hear about in other outlets.
• 9:01
  SPEAKER_01: So check us out, leave us a comment, leave us a review, and we'll be back next time with another episode.
• 9:06
  SPEAKER_01: Thank you.