Latest / The Jon and Marc Podcast
SEO in 2025: Why Everything Changed (And What Law Firms Must Do Now)
SEO isn’t dead, but it’s completely different.
In 2025, AI is deciding which law firms clients see first.
In this episode, Jon Robinson and Marc Rioux break down how Google Gemini, ChatGPT, and changing search behaviors are rewriting the SEO playbook for law firms. They explain what’s really changed, what’s working now, and what firms need to do to stay visible as AI reshapes discovery, reputation, and trust online.
Tune in and learn:
✅ Why branded pages and firm reputation now matter more than chasing keywords
✅ How to see when AI tools are recommending or linking to your firm
✅ Why…
The skinny
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