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Transcript

Using AI Without Losing Your Soul · Your Mic

• 0:00
  Quick question. When was the last time you saw a viewer rage tweet because their favorite TV anchor
• 0:05
  doesn't know how to color correct video? Exactly. So why are you out here sweating whether it's
• 0:13
  cheating to let AI help you with your podcast?
• 0:16
  What if you're new or aspiring you've probably absorbed this lie that quote unquote real podcast hosts
• 0:28
  do everything themselves. They write the script, they book the guest, they edit the audio, they cut
• 0:34
  the reels, they write the show notes, they craft the newsletter, they sum it a small demon to post
• 0:38
  on social media three times a day across five different platforms and I'm getting hives just
• 0:42
  thinking about it. By the way, that's not a creator. That is a sweatshop with a ring light.
• 0:50
  Here's the truth no one at the podcast meetup wants to say out loud. Your job is not to be a one
• 0:56
  person production facility. Your job is to be a tastemaker. The person with the point of view,
• 1:02
  the stories, the decisions about what's in and what's out. AI does not threaten that. AI actually
• 1:10
  needs that because without your taste, AI is just a fire hose with no aim with your taste. It's a
• 1:18
  flame thrower. Let's go back to TV anchors don't run the switcher. They're not in premier pro color
• 1:27
  grading. They're segmented to in the morning. There's a control room full of people doing that so
• 1:31
  the anchor can focus on what they actually get paid for presence timing clarity and not butchering
• 1:37
  a name on live TV. You know what I mean? Same goes for radio and I've worked in that space for
• 1:43
  more than two decades. I've worked with talent who couldn't edit a phone call if their job depended
• 1:49
  on it. It didn't listeners don't lie awake at night wondering wow I hope my radio host who does
• 1:56
  that totally fake bid every Thursday morning involving flowers normalize that video and duck the
• 2:00
  music bed by exactly three DB. What they care about is how you make them feel during their commute.
• 2:08
  Whether you say the quiet part out loud about their industry, whether you sound like a human
• 2:13
  not a press release. So why are you holding yourself to a standard you don't even apply to anyone
• 2:20
  you admire. Before you answer that question, do me a favor. If you like what you hear so far,
• 2:27
  share this episode with someone else who needs to hear it. Now here's where AI comes in and no,
• 2:34
  this isn't SkyNet. It's your invisible intern army. Imagine this workflow. You record a raw,
• 2:40
  messy, brilliant half hour long episode. You toss the audio into tools that transcribe it, pull out
• 2:47
  the best quotes, draft your show notes, YouTube description if it's a video show, newsletter and
• 2:52
  a handful of social posts, slice clips, add captions and spin off vertical video for reels, shorts,
• 2:59
  and you tick-tock. You, you spin your time on the hook, the story, the hot take that will get you
• 3:08
  side-eyed at a conference, but loved by your actual listeners. You know, people that could affect
• 3:13
  your bottom line. And that's not selling out. It's finally acting like your time is worth more than
• 3:19
  minimum wage. Let's talk about why this feels so wrong to some of you listening. It's not about AI.
• 3:29
  It's about ego. If AI can help you stay consistent, ship your episodes more often and reach more
• 3:36
  people than suddenly. You're out of excuses. You're no longer able to hide behind. I just don't have
• 3:42
  time to write show notes. I'm bad at social. I'm overwhelmed by editing. Now, the only question
• 3:51
  left is brutal and simple. Do you have something to say or not? If the answer is yes,
• 3:58
  then refusing to use tools that help you say it louder and clearer is not noble. It's self-sabotage
• 4:06
  wearing a halo. And that ain't cool. Here's the common thread between TV anchors,
• 4:12
  radio hosts, YouTubers with editors, best-selling authors with ghost writers, and you with AI.
• 4:19
  You're all tastemakers. You all decide what deserves airtime. You decide what gets cut. You decide
• 4:25
  what tone, what angle and what line you will and won't cross. Whether the script was organized
• 4:31
  by a junior producer, a ghost writer, or a large language model, the stamp is yours.
• 4:37
  That's what the audience is showing up for. Your listeners do not care if your show notes were
• 4:43
  written by you at one in the morning or if they were crafted by a SaaS product like CastMagic.io.
• 4:49
  They care if when they hit play, they feel like, finally, someone gets me.
• 4:56
  So here's your permission slip to delegate. Use AI to brainstorm titles and hooks,
• 5:02
  turn transcripts into outlines and blog posts, draft emails, tweets linked in post,
• 5:07
  YouTube descriptions, and so much more. Repurpose one single episode into a week's worth of content.
• 5:15
  Keep for yourself the core ideas, the stories from your life. They're plenty of them, right?
• 5:20
  You're interesting. You're listening to this show. Also, the jokes you almost don't want to tell.
• 5:26
  And the final pass where you make sure it sounds like you and not a corporate memo.
• 5:30
  And let's face it, corporate memos suck. You're not outsourcing your soul. You're outsourcing
• 5:36
  your busy work. So if you're a new or aspiring host wrestling with whether it's okay to embrace AI,
• 5:44
  here's the verdict. If TV anchors and radio hosts, you know, those legacy media types,
• 5:49
  if they get producers, you are allowed to have a robot intern available at your every back-and-call
• 5:56
  24-7 whenever you want. You're not a button pusher. You, my friend, again, are a tastemaker,
• 6:04
  act like it. If this hits you in the gut and I hope it did, do two things for future you.
• 6:10
  Hit follow so you don't miss the next episode and pick one piece of your workflow. Just one,
• 6:16
  not a whole bunch, just one, and hand it to AI this week. Show notes, clips, email, whatever.
• 6:23
  Then use the time you get back to do the one thing no machine on earth can fake.
• 6:29
  Show up with your voice, your scars, your perspective, and say the quiet part out loud into that
• 6:35
  mic. So keep your mic hot, your standards high, and your guilt about delegating an absolutely
• 6:42
  positively zero. And if you'd like some help with your podcast, please, by all means,
• 6:48
  shoot me an email at Freddy with a Y. Freddy at SpeakPodcasting.com. Thanks for listening.