Marketing with Purpose, Plan, and Action with Peter Wilcock

Business Growth Secrets · Dec 8, 2022 · 51m

How do you sell a new product that would potentially change the world, but nobody wants anything to do with it? This is where good marketing comes in where you package a product into an offer that most people cannot refuse. Peter Wilcock, a catalyst in UK's Cable TV industry, offered a product and made it a necessity.

Peter Wilcock is a Coach, Advisor, Author, and Podcaster. He spent over a decade at cable giant Virgin Media and was the driving force behind cable TV and broadband growth across the UK. Following his professional successes, Peter has leaped from corporate executive to…