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Partner Spotlight: Reinventing Pharmacy Management with Scriptly | Marketing Vitals · Pharmacy Podcast Network

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  Speaker 1: You are listening to the global network of podcasters dedicated
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  Speaker 1: to the pharmacy profession. Welcome to the Pharmacy podcast Network.
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  Speaker 2: As your business is marketing flatlined, find your pulse again
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  Speaker 2: with Marketing Vitals bringing you innovative, in turn key healthcare
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  Speaker 2: for solving problems. A co hosted publication from GRX Marketing
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  Speaker 2: about healthcare marketing.
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  Speaker 3: Welcome to the Marketing Vitals podcast. Today we are talking
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  Speaker 3: with a new to market PMS, Scriptly with us today
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  Speaker 3: we have Brian Prigy, President CTO and founder of Scriptly.
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  Speaker 4: Welcome Brian, thanks so much for having me.
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  Speaker 2: Yeah.
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  Speaker 3: Absolutely, We're so happy to have you here. So to
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  Speaker 3: get our listeners kind of up to speed, can you
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  Speaker 3: give us a brief introduction on the SCRIPTLEYPMS.
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  Speaker 4: Absolutely so. Scriptley is a cloud based, web based pharmacy
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  Speaker 4: management system. We were born out of a mail order
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  Speaker 4: pharmacy built by pharmacists and pharmacy technicians, so really have
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  Speaker 4: a deep understanding of the pharmacy workflow and what efficiencies
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  Speaker 4: need to happen, and we are targeting really the independent
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  Speaker 4: small chain market, so really bringing those technology solutions to
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  Speaker 4: a market that traditionally has not had great technology available
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  Speaker 4: to them. Awesome.
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  Speaker 3: Okay, So you definitely understand the struggle that pharmacies have
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  Speaker 3: faced when it comes to dispensing systems.
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  Speaker 4: Over the years.
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  Speaker 3: I remember when I started, there was nothing cloud based.
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  Speaker 3: It was all pre Windows dated. So it's definitely changed
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  Speaker 3: even in the short time that I've been within the
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  Speaker 3: pharmacy world. So that's very cool and exciting.
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  Speaker 4: So diving right in.
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  Speaker 3: So when it comes to pharmacy management systems, there are
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  Speaker 3: a ton of choices out there, and I know that
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  Speaker 3: most come with their share of headaches, whether you know,
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  Speaker 3: we've heard from clients that they aren't very user friendly,
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  Speaker 3: or they don't integrate with other systems, or they don't
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  Speaker 3: have any of the nice add on such as like
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  Speaker 3: mobile apps, or they require like a lot of technology
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  Speaker 3: to maintain. Can you kind of touch on how scripty
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  Speaker 3: is different.
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  Speaker 4: Absolutely, So that first part that I mentioned at the
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  Speaker 4: start off being cloud based and web based is a
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  Speaker 4: huge portion of that. And really for multiple reasons, when
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  Speaker 4: we talk about cloud based, the average pharmacist isn't interested
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  Speaker 4: in buying servers and managing servers and managing backups. They
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  Speaker 4: would rather practice pharmacy for obvious reasons. And because we're
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  Speaker 4: cloud based, there are no servers to buy, there are
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  Speaker 4: no backups to manage, and we're not going to charge
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  Speaker 4: you a backup management fee. It is all one hundred
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  Speaker 4: percent baked into the system. And the fact that it's
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  Speaker 4: web based is great for other reasons, not the least
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  Speaker 4: of which is you, as a pharmacy owner, have the
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  Speaker 4: ability to log in from home and see how your
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  Speaker 4: pharmacy is doing, but also the ability to work in
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  Speaker 4: a modern interface. The technician shortage that most of the
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  Speaker 4: country is facing is something that there's not a great
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  Speaker 4: way around. And what we're finding is that a lot
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  Speaker 4: of our customers have technicians coming in that are looking
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  Speaker 4: at it as a job rather than a career, and
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  Speaker 4: so they have these technicians for a very short period
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  Speaker 4: of time. For example, in Illinois, you need to be
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  Speaker 4: certified within two years after getting your license, and so
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  Speaker 4: there are a lot of technicians that are getting a
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  Speaker 4: license for two years and then letting it lapse. And
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  Speaker 4: so when we look at the iPad generation that's coming
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  Speaker 4: into the workforce. Now, when we look at having a
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  Speaker 4: technician for a maximum of two years, what we really
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  Speaker 4: need to make sure is that we can get these
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  Speaker 4: folks up to speed and productive as quickly as possible,
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  Speaker 4: and doing that in an interface that feels familiar to
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  Speaker 4: them is important. And then finally, it's an all in
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  Speaker 4: one solution. So on average, when we go into a pharmacy,
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  Speaker 4: there's five systems that we're kicking out that can be
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  Speaker 4: anywhere from their phone system, their patient engagement platform, their
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  Speaker 4: credit card processing, their shipping solution if they're shipping. But
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  Speaker 4: on average, it's a total of five platforms. And when
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  Speaker 4: you are juggling between those five platforms, inevitably you miss something.
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  Speaker 4: There's a copey that didn't get charged correctly, there is
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  Speaker 4: a tracking update that didn't happen. And so having one
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  Speaker 4: all in one streamline system gives you a much more
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  Speaker 4: seamless patient experience.
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  Speaker 3: Awesome, very cool.
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  Speaker 4: That's great.
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  Speaker 3: And I know I was kind of doing some digging
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  Speaker 3: on you guys's website and you talked a lot about
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  Speaker 3: some of the integrations that Scriptley offer. Can you kind
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  Speaker 3: of touch on those and what all other platforms you
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  Speaker 3: can integrate with absolutely.
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  Speaker 4: So we have integrations of course with major wholesalers, so
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  Speaker 4: if you're doing ordering, if you're doing pricing within the system,
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  Speaker 4: you have those. We have integrations with dispensing systems such
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  Speaker 4: as bd PRORODUCT for either vilefill or pouch packaging. And
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  Speaker 4: then we have integrations with the data aggregators for farmer
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  Speaker 4: manufacturers if you have any manufacturer sponsored programs. We have
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  Speaker 4: integrations with DSCSA vendors so that you have the ability
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  Speaker 4: to maintain your compliance there, as we know, is coming
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  Speaker 4: very very quickly here along with a number of other
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  Speaker 4: AI platforms and other things that you can bolt onto
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  Speaker 4: scripty to either improve your workflow and have things automatically
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  Speaker 4: processed or phone calls intercepted by AI, or whatever the
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  Speaker 4: case may be. That's awesome.
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  Speaker 3: Wow, it sounds it sounds like scriptle is like a
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  Speaker 3: technology gold mine with all those interface benefits and integrations
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  Speaker 3: and just like the breadth of capabilities, and that's just
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  Speaker 3: absolutely incredible. So let's dive into how pharmacies can leverage
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  Speaker 3: your technology and you know, learn about patient demographics and
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  Speaker 3: use your platform from like a target and marketing standpoint.
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  Speaker 3: Can you kind of highlight on some of the ways
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  Speaker 3: that your platform is beneficial for doing that absolutely.
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  Speaker 4: So one of the biggest things is that on average,
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  Speaker 4: our pharmacies see a seventy five percent reduction in staffing needs,
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  Speaker 4: and that's a huge number, and you know, happy to
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  Speaker 4: go over case studies and things with anyone that would
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  Speaker 4: like to see them. But ultimately, where we see that
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  Speaker 4: being beneficial isn't necessarily in cutting folks because there aren't
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  Speaker 4: folks to cut. But where we see it helpful is
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  Speaker 4: in the ability to then act as clinicians and be
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  Speaker 4: able to do those deep consultations that are sometimes necessary,
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  Speaker 4: and be able to really take the hands off of
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  Speaker 4: the keyboards and put them back on patient care, which
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  Speaker 4: then improves patient perception of your pharmacy certainly. But also
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  Speaker 4: the ability to do things digitally within the system is
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  Speaker 4: helpful so that when you have folks that have complex
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  Speaker 4: disease states, when you have complex DRS, when you're doing
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  Speaker 4: a lot of transfer prescriptions. We were the first pharmacy
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  Speaker 4: system that was certified on the new version of URX
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  Speaker 4: transfer that is going to allow you to push and
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  Speaker 4: pull prescriptions digitally. So there are a number of benefits
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  Speaker 4: just in overall workflow of things aren't getting lost in
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  Speaker 4: the cracks. There's not that slip of paper that was
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  Speaker 4: that verbal transfer that never quite made it to the
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  Speaker 4: technician's desk, that sort of thing. So there's that level
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  Speaker 4: of functionality, and then there's also so more CRM type functionality.
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  Speaker 4: So if you have a practice in which you are
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  Speaker 4: calling patient two weeks after they pick up their medication
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  Speaker 4: to make sure that everything's going okay, you have the
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  Speaker 4: ability to set up what we call task triggers, and
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  Speaker 4: so two weeks after that prescription's picked up, you're going
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  Speaker 4: to have a task opened to the team that you
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  Speaker 4: select within the pharmacy management system to have somebody reach
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  Speaker 4: out and call that patient, or maybe you're sending them
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  Speaker 4: a digital assessment where they get a text message to
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  Speaker 4: them log into the patient portal and complete an assessment
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  Speaker 4: for an infusion onboarding. Have you been trained on how
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  Speaker 4: to use the pump all those sorts of things. So
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  Speaker 4: the ability to automate, the ability to remind, and just
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  Speaker 4: the fact that nothing is falling between the cracks is
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  Speaker 4: a big win. Yeah.
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  Speaker 3: Absolutely, I know just from my experience here, a lot
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  Speaker 3: of pharmacies want to utilize all of the data in
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  Speaker 3: their CRM in a CRM style platform, but they either
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  Speaker 3: don't understand, they don't know how, they don't know how
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  Speaker 3: to automate it, or it doesn't have an automation system.
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  Speaker 3: And so you know, being able to pull standard reports
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  Speaker 3: in an easier way, things that are more user friendly,
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  Speaker 3: you know, things like your new patients, your lost patients,
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  Speaker 3: your transferred out patients, meds take in disease states, immunization
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  Speaker 3: and all those different types of things. Just making that
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  Speaker 3: easier and available in a single platform, but then highlighting
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  Speaker 3: you know that you can do those task triggers and
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  Speaker 3: those patient engagement capabilities with that is is awesome. Honestly,
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  Speaker 3: it's absolutely incredible. And I know you guys have kind
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  Speaker 3: of some some of those nice add ons like the
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  Speaker 3: SMS messaging and like the mobile app. Can you kind
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  Speaker 3: of touch just on like those other patient engagement avenues
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  Speaker 3: that you guys offered.
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  Speaker 4: Absolutely, So we offer a patient portal that is going
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  Speaker 4: to allow your patients to log in, have access to
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  Speaker 4: their full profile, and even at that, you know, we're
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  Speaker 4: focused on meeting patient they are and so if that
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  Speaker 4: is patient wants to sign up, they want to manage
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  Speaker 4: their username and password, they want to log in. Potentially
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  Speaker 4: they want to install it on their cell phone. That
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  Speaker 4: is all an option. You also have the less engaged
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  Speaker 4: patients where they don't care how they're getting their medication.
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  Speaker 4: They just want it to work. And so for them,
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  Speaker 4: when they get that text message, they click on a
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  Speaker 4: link within the text message, they enter their data birthen
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  Speaker 4: ZIP code, they're prompted to do what they need to
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  Speaker 4: do and they're done. And so whether you have fully
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  Speaker 4: engaged patients or patients that just want it done, the
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  Speaker 4: patient portal can do what you need it to do.
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  Speaker 4: And we're seeing pharmacies that are seeing eighty and ninety
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  Speaker 4: percent digital checkout rates, both for mail order pharmacies that
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  Speaker 4: are then shipping off of that information and sending out
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  Speaker 4: the tracking information, or for retail pharmacies where patient has
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  Speaker 4: logged in, they've paid, everything's done. All that they need
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  Speaker 4: to do is come through the drive through no sign
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  Speaker 4: and they're on their way. So it's speeding your countertime
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  Speaker 4: as well, which as we look at the five point
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  Speaker 4: thirty rush that happens in retail pharmacies, that is always
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  Speaker 4: helpful to get through that line more quickly. And the
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  Speaker 4: one thing that you touched on a minute ago. That
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  Speaker 4: I want to circle back to is getting the data
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  Speaker 4: out of the system, because that's always been a challenge
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  Speaker 4: in pharmacy management systems. The one I used before building Scriptly,
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  Speaker 4: if I even wanted to see what changed on a prescription,
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  Speaker 4: it was a five minute report, even if I knew
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  Speaker 4: what three days that had changed in where in our
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  Speaker 4: system we have an analytics stab where you can design
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  Speaker 4: your own dishboard. It's a what you see is what
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  Speaker 4: you get or wisywig, so you drag the columns around
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  Speaker 4: you do whatever you need to do. There are something
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  Speaker 4: like thirty data sets available within that tool where you
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  Speaker 4: can get whatever data you want out. But also we
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  Speaker 4: have the contextual clues. So if you need to see
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  Speaker 4: the history of a prescription within the system, there's a
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  Speaker 4: history that you click that button, you see every single
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  Speaker 4: change down to the field level that's ever happened on
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  Speaker 4: that prescription or patient or doctor or whatever the case
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  Speaker 4: might be. So the ability to have accountability within the
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  Speaker 4: system and the ability to move quickly with the data
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  Speaker 4: that you need is in every part of Scriptly.
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  Speaker 3: That's absolutely incredible. I have spent a good amount of
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  Speaker 3: time in some pmis software is that that is virtually
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  Speaker 3: impossible information to get, like you said, and so that
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  Speaker 3: is really, really, really cool, and I'm sure a lot
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  Speaker 3: of pharmacies are going to appreciate that, especially, like you said,
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  Speaker 3: with the tech shortage and being able to make sure
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  Speaker 3: that things can get done quickly. I know, most pharmacies
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  Speaker 3: that I have talked to recently are all trying to
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  Speaker 3: do more with less, just struggling to have time to
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  Speaker 3: do the basic things of running the business in addition
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  Speaker 3: to making sure that they're providing almost impatient care. So
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  Speaker 3: having a system like this, I think is going to
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  Speaker 3: be super beneficial for pharmacies like that that are.
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  Speaker 4: In that situation.
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  Speaker 3: So that's absolutely incredible. So yeah, so I you know,
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  Speaker 3: I know, obviously with a being like a web based
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  Speaker 3: platform and whatnot and being kind of a newer on
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  Speaker 3: the scene type pms, you know, innovation is going to
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  Speaker 3: be key in making sure that you're staying competitive. So
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  Speaker 3: I guess of you know, the past you know, three
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  Speaker 3: to six months, and as your company has gotten bigger
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  Speaker 3: and more people are jumping on board, what are some
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  Speaker 3: new things that you guys have been launching.
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  Speaker 4: Absolutely, you know, our philosophy is that when you stop innovating,
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  Speaker 4: you start dying, and certainly we've seen that amongst a
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  Speaker 4: number of the pms is on the market today. Yeah,
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  Speaker 4: the sort of coolest new features that come to mind are,
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  Speaker 4: of course, the arts transfer that we talked about earlier,
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  Speaker 4: and the ability to do a transfer without the eight
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  Speaker 4: minute hold waiting for that other pharmacist to have time
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  Speaker 4: to talk to you, and the ability to do that
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  Speaker 4: digitally all the way up to and including C two's
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  Speaker 4: in most jurisdictions. And then the other one that we
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  Speaker 4: have is as we see the rise of cash pay
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  Speaker 4: and cost plus pharmacies coming to market, we also see
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  Speaker 4: folks that are doing memberships to pharmacies where you get
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  Speaker 4: preferential pricing if you are a member of that pharmacy.
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  Speaker 4: And we had a Pharmacy approach us probably three four
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  Speaker 4: months ago and ask for that feature and it was
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  Speaker 4: just released this month, so you can manage subscriptions to
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  Speaker 4: your pharmacy directly within the platform. You don't have to
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  Speaker 4: remember is this person a member or not When you
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  Speaker 4: go through and do the billing of that prescription, it
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  Speaker 4: will automatically look at those memberships, look at the way
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  Speaker 4: that you've got those price schedules set up and charge
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  Speaker 4: that patient the correct amount, so that you know when
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  Speaker 4: you are working in a cost plus environment, you are
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  Speaker 4: in a way that is efficient, that avoids the mistakes,
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  Speaker 4: and that keeps your customers delighted.
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  Speaker 3: Wow, that is awesome. And I know that there's been
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  Speaker 3: a lot of pharmacies that I have talked with that
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  Speaker 3: are either looking at doing a cost plus model or
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  Speaker 3: like a budship model like you had mentioned, and so
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  Speaker 3: I feel like that would be a very helpful feature
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  Speaker 3: for them for sure.
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  Speaker 4: Awesome.
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  Speaker 3: Well, this has been such an incredible discussion, and it
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  Speaker 3: sounds like Scrippley is the best new web based platform
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  Speaker 3: for pharmacies to utilize. It seems so user friendly with
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  Speaker 3: a number of integrations to simplify pharmacy workflows and operations.
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  Speaker 3: And I know I did the demo with Taylor on
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  Speaker 3: your team and that was absolutely incredible. It's so easy
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  Speaker 3: for people to understand, and I feel like training is
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  Speaker 3: going to just be a breeze for a lot of people. So, Brian,
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  Speaker 3: thank you so much for chatting with me today and
• 15:32
  Speaker 3: giving us some insight into Scrippley and how it can
• 15:34
  Speaker 3: benefit independent pharmacies.
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  Speaker 4: Absolutely, I appreciate time,