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How Mid-Career Marketers Use the Reverse Mentorship Playbook
Episode 116 of The Marketing Career Podcast explores reverse mentorship — where junior team members teach senior leaders fresh digital skills and cultural insights. Lucas and Luna unpack a concrete case: a 2025 Edelman study found that 62% of senior marketers who participated in a structured reverse mentorship program reported faster adoption of new social platforms like TikTok Shop and BeReal. They walk through how a mid-career brand manager at Unilever used a six-month reverse mentorship with a Gen Z analyst to overhaul their influencer strategy, leading to a 15% lift in engagement among…
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