Lessons Learned as a NYC Sleepwear Startup with Elizabeth Frenchman of Fichu Bedwear

How Fitting: design a slow fashion business that fits · Dec 21, 2021 · 59m

In episode 32, Elizabeth Frenchman shares what worked and what didn't about starting a sleepwear brand in her home town of NYC after retiring from a career in graphic design.

Elizabeth Frenchman is an apparel designer who adheres to the “less is more” philosophy as well as G-d being in the details. She was born and raised in Ohio but escaped to earn a BA in printmaking from Rutgers in New Jersey. This led to a long varied graphic design career in Boston and New York. An MLS from Pratt facilitated a switch to architectural materials librarianship. Many courses at both FIT and Central Saint…