61. When Failure Is The Only Option
What do you feel when you hear the word "failure?" Does it make you cringe? Worry? Stress or shiver? Most people have only negative connotations to the word "failure", but when building a small business, we have to get up close and personal to this concept and start to reexamine it.
Instead of seeing our business building adventure as a series of small failures, instead I want us to look at it as a series of experiments. This is how every business is built and getting comfortable with these experiments is critical if you're going to succeed.
But sometimes, it IS time to fail, or in other…
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