Latest / The Cutting Onions Podcast
97. William Espey, former brand voice for Chipotle joins us for an incredible conversation on how the Genius of Naiveté fueled the brand voice over the first two decades at Chipotle Mexican Grill
In the latest episode of the "Cutting Onions Podcast," Myles and I are excited to present this conversation with William Espey, the brand voice of Chipotle Mexican Grill for almost two decades.
In this conversation, William discusses his early journey with Chipotle, detailing how he transitioned from a non-marketing background to pioneering the brand's creative strategies despite a limited budget and how "The Genius of Naiveté" truly fueled the creativity around the brand.
As the company’s “brand voice” for nearly two decades, William played a crucial role in cultivating Chipotle’s growth…
The skinny
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