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Best Buy Goes Broader - Third-Party Marketplace Debut | Fast Five Shorts · Omni Talk Retail

• 0:00
  Best
• 0:00
  Buy
• 0:01
  officially
• 0:01
  launched
• 0:02
  its
• 0:02
  third
• 0:03
  party
• 0:03
  marketplace,
• 0:04
  according
• 0:04
  to
• 0:04
  cnbc,
• 0:05
  again
• 0:05
  starting
• 0:06
  last
• 0:06
  Tuesday.
• 0:06
  Shoppers
• 0:07
  who
• 0:07
  go
• 0:07
  to
• 0:07
  Best
• 0:07
  Buy's
• 0:08
  website
• 0:08
  and
• 0:08
  app
• 0:08
  will
• 0:09
  see
• 0:09
  products
• 0:09
  and
• 0:09
  brands
• 0:10
  that
• 0:10
  weren't
• 0:11
  available
• 0:11
  there
• 0:11
  before,
• 0:12
  including
• 0:12
  more
• 0:13
  tech
• 0:13
  related
• 0:13
  accessories
• 0:14
  like
• 0:14
  custom
• 0:14
  video
• 0:15
  game
• 0:15
  controllers
• 0:16
  and
• 0:16
  some
• 0:16
  non
• 0:17
  tech
• 0:17
  items
• 0:17
  including
• 0:18
  seasonal
• 0:19
  decor
• 0:19
  and
• 0:19
  sports
• 0:20
  collectibles.
• 0:21
  At
• 0:21
  launch,
• 0:21
  Best
• 0:22
  Buy's
• 0:22
  marketplace
• 0:22
  will
• 0:23
  have
• 0:23
  about
• 0:23
  500
• 0:24
  sellers.
• 0:24
  The
• 0:25
  company
• 0:25
  reportedly
• 0:25
  vetted
• 0:26
  applicants
• 0:26
  and
• 0:27
  whittled
• 0:27
  them
• 0:27
  down
• 0:27
  to
• 0:27
  the
• 0:28
  ones
• 0:28
  who
• 0:28
  can
• 0:28
  provide
• 0:28
  a
• 0:29
  high
• 0:29
  quality
• 0:29
  customer
• 0:30
  experience.
• 0:30
  And
• 0:31
  the
• 0:31
  sellers
• 0:32
  much
• 0:32
  must
• 0:33
  match
• 0:33
  Best
• 0:33
  Buy's
• 0:34
  return
• 0:34
  policy.
• 0:36
  All
• 0:36
  right,
• 0:37
  question,
• 0:37
  Ben,
• 0:38
  we're
• 0:38
  going
• 0:38
  to
• 0:38
  go
• 0:38
  to
• 0:38
  you
• 0:38
  first.
• 0:39
  What
• 0:40
  does
• 0:40
  Best
• 0:41
  Buy
• 0:41
  have
• 0:41
  to
• 0:41
  do
• 0:42
  right,
• 0:43
  to
• 0:43
  make
• 0:43
  this
• 0:43
  marketplace
• 0:44
  successful?
• 0:45
  Oh,
• 0:46
  great,
• 0:46
  great
• 0:47
  question.
• 0:47
  It's.
• 0:48
  I
• 0:49
  think,
• 0:49
  I
• 0:49
  think
• 0:49
  I
• 0:49
  like
• 0:49
  this
• 0:50
  for
• 0:50
  two
• 0:51
  reasons.
• 0:52
  Why
• 0:52
  is
• 0:52
  advertising
• 0:53
  and
• 0:53
  I'll
• 0:53
  come
• 0:54
  back
• 0:54
  to.
• 0:55
  But
• 0:55
  the
• 0:55
  other
• 0:56
  is
• 0:56
  sort
• 0:56
  of
• 0:56
  stepping
• 0:56
  back
• 0:57
  and
• 0:57
  thinking
• 0:57
  about
• 0:57
  what
• 0:58
  Best
• 0:58
  Buy
• 0:59
  is
• 0:59
  doing
• 1:00
  or
• 1:00
  could
• 1:00
  do
• 1:01
  with
• 1:01
  its
• 1:01
  merchandising
• 1:02
  strategy.
• 1:03
  So
• 1:04
  back
• 1:04
  in
• 1:05
  April
• 1:05
  it
• 1:05
  launched
• 1:06
  its
• 1:06
  creator
• 1:07
  storefront
• 1:07
  program
• 1:08
  and
• 1:08
  that
• 1:09
  was
• 1:09
  working
• 1:09
  with
• 1:09
  influencers
• 1:10
  to
• 1:11
  curate
• 1:12
  products
• 1:12
  that
• 1:12
  they
• 1:13
  could
• 1:13
  drive
• 1:13
  commission
• 1:13
  of.
• 1:14
  So
• 1:14
  I
• 1:14
  went
• 1:14
  back
• 1:14
  and
• 1:15
  had
• 1:15
  a
• 1:15
  look
• 1:15
  and
• 1:15
  in
• 1:15
  the
• 1:15
  Q1
• 1:16
  results
• 1:16
  they
• 1:16
  talked
• 1:17
  about
• 1:17
  having
• 1:17
  already
• 1:18
  having
• 1:18
  60
• 1:19
  of
• 1:19
  those
• 1:19
  storefronts
• 1:20
  set
• 1:20
  up
• 1:20
  and
• 1:21
  working
• 1:21
  with
• 1:21
  over
• 1:21
  400
• 1:22
  influencers.
• 1:23
  So
• 1:24
  that's
• 1:24
  moving
• 1:25
  and
• 1:25
  look
• 1:25
  forward
• 1:25
  to
• 1:26
  kind
• 1:26
  of
• 1:26
  more,
• 1:27
  more
• 1:27
  news
• 1:27
  on
• 1:27
  how
• 1:28
  that
• 1:28
  is
• 1:28
  scaling
• 1:29
  financially.
• 1:31
  But
• 1:31
  if
• 1:31
  you
• 1:31
  add
• 1:32
  the
• 1:32
  marketplace
• 1:32
  in,
• 1:33
  what
• 1:33
  you
• 1:33
  potentially
• 1:33
  got
• 1:33
  is
• 1:34
  kind
• 1:34
  of
• 1:34
  a
• 1:34
  model
• 1:34
  where
• 1:35
  you've
• 1:35
  got
• 1:36
  the
• 1:36
  influencer
• 1:37
  as
• 1:37
  the
• 1:38
  merchant,
• 1:39
  the
• 1:39
  Best
• 1:40
  Buy
• 1:40
  team
• 1:40
  as
• 1:41
  the
• 1:41
  merchant
• 1:41
  or
• 1:41
  the
• 1:42
  marketplace,
• 1:42
  which
• 1:42
  is
• 1:43
  you're
• 1:43
  in
• 1:43
  this
• 1:43
  aisle
• 1:44
  and
• 1:44
  you
• 1:44
  are
• 1:44
  the
• 1:44
  merchant
• 1:45
  and
• 1:45
  it's
• 1:45
  kind
• 1:45
  of
• 1:46
  almost
• 1:46
  like
• 1:46
  create
• 1:46
  your
• 1:46
  own
• 1:47
  adventure.
• 1:48
  And
• 1:48
  that,
• 1:48
  that
• 1:49
  could
• 1:49
  be
• 1:49
  a
• 1:49
  load
• 1:49
  of
• 1:50
  fun
• 1:50
  because
• 1:50
  if
• 1:51
  your
• 1:51
  Best
• 1:51
  Buy
• 1:51
  you
• 1:51
  could
• 1:52
  lean
• 1:52
  into
• 1:52
  who
• 1:53
  do
• 1:53
  you
• 1:53
  want
• 1:53
  to
• 1:53
  shop
• 1:53
  with?
• 1:55
  You
• 1:55
  can
• 1:55
  make
• 1:56
  more
• 1:56
  of
• 1:56
  their
• 1:56
  team,
• 1:57
  make
• 1:57
  more
• 1:57
  of
• 1:57
  their
• 1:57
  merchants.
• 1:59
  The
• 1:59
  Blue
• 1:59
  Jackets
• 1:59
  have
• 2:00
  already
• 2:00
  got
• 2:00
  this
• 2:00
  reputation
• 2:01
  for
• 2:01
  customer
• 2:01
  service.
• 2:02
  So
• 2:02
  you
• 2:03
  build
• 2:03
  that
• 2:04
  up
• 2:04
  and
• 2:04
  then
• 2:05
  you
• 2:05
  say,
• 2:05
  oh,
• 2:05
  actually
• 2:05
  we've
• 2:06
  got
• 2:06
  this
• 2:06
  incredible
• 2:06
  marketplace
• 2:07
  where
• 2:08
  you
• 2:08
  can
• 2:09
  go,
• 2:09
  people
• 2:10
  who
• 2:10
  love
• 2:10
  their
• 2:11
  technology,
• 2:11
  who
• 2:11
  love
• 2:12
  their
• 2:12
  gaming,
• 2:12
  who
• 2:13
  love
• 2:13
  their
• 2:13
  can
• 2:14
  go
• 2:14
  find
• 2:14
  a
• 2:15
  niche
• 2:15
  product
• 2:15
  or
• 2:15
  can
• 2:15
  go
• 2:16
  find
• 2:16
  the
• 2:16
  latest
• 2:16
  launches
• 2:17
  that
• 2:17
  they
• 2:17
  can
• 2:17
  bring
• 2:17
  to
• 2:18
  market
• 2:18
  quicker
• 2:19
  than
• 2:19
  trying
• 2:19
  to
• 2:19
  bring
• 2:20
  them
• 2:20
  into
• 2:20
  the
• 2:20
  full
• 2:21
  Best
• 2:21
  Buy
• 2:21
  infrastructure.
• 2:22
  So
• 2:22
  it
• 2:23
  gives
• 2:23
  them
• 2:23
  pace,
• 2:24
  it
• 2:24
  gives
• 2:24
  them
• 2:24
  speed.
• 2:25
  So
• 2:25
  what
• 2:26
  I
• 2:26
  love
• 2:26
  to
• 2:26
  see
• 2:27
  to
• 2:27
  make
• 2:27
  this
• 2:27
  successful
• 2:28
  is
• 2:28
  that
• 2:29
  love
• 2:29
  to
• 2:29
  see
• 2:30
  how
• 2:30
  they
• 2:30
  could
• 2:31
  bring
• 2:31
  this
• 2:32
  idea
• 2:32
  of
• 2:32
  these
• 2:32
  three
• 2:33
  different
• 2:33
  routes
• 2:33
  of
• 2:33
  merchandising
• 2:34
  and
• 2:34
  curation
• 2:35
  onto
• 2:35
  the
• 2:35
  website.
• 2:36
  At
• 2:36
  the
• 2:36
  moment,
• 2:37
  curators
• 2:37
  aren't
• 2:37
  even
• 2:38
  on.
• 2:38
  You
• 2:39
  have
• 2:39
  to
• 2:39
  find
• 2:39
  them
• 2:40
  through
• 2:40
  the
• 2:40
  curator.
• 2:41
  And
• 2:41
  it's
• 2:42
  quite
• 2:42
  hard
• 2:42
  just
• 2:42
  navigating
• 2:43
  the
• 2:43
  website
• 2:43
  to
• 2:43
  know
• 2:44
  what
• 2:44
  is
• 2:44
  marketplace
• 2:45
  versus
• 2:45
  what
• 2:45
  is
• 2:46
  their
• 2:46
  stock.
• 2:46
  So
• 2:46
  call
• 2:47
  it
• 2:47
  out,
• 2:47
  make
• 2:47
  a
• 2:48
  plus
• 2:48
  of
• 2:48
  it.
• 2:49
  And
• 2:49
  if
• 2:50
  you
• 2:50
  do
• 2:50
  that,
• 2:51
  okay,
• 2:51
  you've
• 2:51
  then
• 2:51
  got
• 2:51
  an
• 2:52
  opportunity
• 2:52
  to
• 2:52
  drive
• 2:52
  some
• 2:53
  ad
• 2:53
  revenue
• 2:53
  because
• 2:54
  you
• 2:54
  can
• 2:54
  build
• 2:54
  new
• 2:54
  brand
• 2:55
  partnerships.
• 2:55
  And
• 2:56
  if
• 2:56
  you
• 2:56
  think
• 2:56
  about
• 2:57
  core
• 2:58
  retail
• 2:58
  media
• 2:58
  is
• 2:58
  all
• 2:59
  about
• 3:00
  paying
• 3:00
  for
• 3:01
  sponsored
• 3:01
  search.
• 3:02
  But
• 3:02
  if
• 3:02
  you
• 3:03
  great
• 3:03
  job
• 3:03
  as
• 3:03
  a
• 3:03
  merchant
• 3:04
  and
• 3:04
  curated
• 3:04
  your
• 3:05
  product
• 3:05
  beautifully,
• 3:06
  you
• 3:06
  don't
• 3:06
  need
• 3:07
  brands
• 3:07
  to
• 3:07
  paint
• 3:08
  the
• 3:08
  search
• 3:08
  because
• 3:08
  the
• 3:08
  great
• 3:09
  stuff
• 3:09
  will
• 3:09
  come
• 3:09
  up.
• 3:10
  That's
• 3:10
  why
• 3:10
  you
• 3:10
  need
• 3:10
  a
• 3:10
  marketplace
• 3:11
  where
• 3:11
  you
• 3:11
  flood
• 3:12
  it
• 3:12
  with
• 3:12
  sellers
• 3:12
  who
• 3:13
  won't
• 3:13
  sell
• 3:13
  anything
• 3:13
  unless
• 3:14
  you
• 3:14
  actually
• 3:14
  pay.
• 3:15
  So
• 3:15
  they've
• 3:15
  created
• 3:16
  a
• 3:16
  model
• 3:17
  for
• 3:17
  exciting
• 3:18
  merchandising
• 3:19
  and
• 3:19
  a
• 3:20
  model
• 3:20
  to
• 3:20
  drive
• 3:21
  ad
• 3:21
  revenue
• 3:21
  as
• 3:21
  well.
• 3:22
  If
• 3:23
  they're
• 3:23
  brave
• 3:24
  enough
• 3:24
  to
• 3:24
  not
• 3:25
  just
• 3:26
  list
• 3:26
  everything
• 3:26
  on
• 3:26
  one
• 3:27
  website
• 3:27
  and
• 3:27
  say
• 3:27
  go
• 3:27
  for
• 3:28
  it.
• 3:28
  Right,
• 3:29
  right.
• 3:29
  Well,
• 3:29
  and
• 3:29
  Chris,
• 3:30
  you
• 3:30
  and
• 3:30
  I
• 3:30
  saw
• 3:30
  at
• 3:31
  the
• 3:31
  Walmart
• 3:31
  sellers
• 3:32
  conference
• 3:32
  this
• 3:32
  week
• 3:32
  just
• 3:32
  how
• 3:33
  important
• 3:33
  tools
• 3:34
  like
• 3:34
  helping
• 3:35
  the
• 3:35
  sellers
• 3:36
  with,
• 3:36
  you
• 3:37
  know,
• 3:37
  advertising
• 3:38
  and
• 3:38
  making
• 3:38
  sure
• 3:39
  that
• 3:39
  they
• 3:39
  can
• 3:39
  get
• 3:39
  to
• 3:40
  the
• 3:40
  right
• 3:40
  consumers
• 3:41
  and
• 3:41
  tools
• 3:42
  like
• 3:42
  support
• 3:44
  services
• 3:44
  and
• 3:45
  things
• 3:45
  like
• 3:45
  that
• 3:45
  to
• 3:45
  make
• 3:45
  sure
• 3:45
  that
• 3:46
  they
• 3:46
  can
• 3:46
  quickly
• 3:46
  onboard
• 3:47
  products
• 3:47
  like
• 3:47
  all
• 3:47
  of
• 3:48
  those,
• 3:48
  that
• 3:48
  toolkit
• 3:49
  that
• 3:49
  they're
• 3:49
  able
• 3:50
  to
• 3:50
  provide
• 3:51
  their
• 3:51
  sellers
• 3:51
  is
• 3:51
  what's
• 3:52
  helping
• 3:52
  them
• 3:52
  get
• 3:53
  as
• 3:53
  many
• 3:53
  sellers
• 3:53
  as
• 3:54
  they
• 3:54
  have.
• 3:54
  But,
• 3:55
  but
• 3:55
  Chris,
• 3:55
  what
• 3:56
  do
• 3:56
  you
• 3:56
  think
• 3:56
  they
• 3:56
  need
• 3:56
  to
• 3:56
  be
• 3:57
  successful?
• 3:58
  Yeah,
• 3:58
  I
• 3:58
  got
• 3:58
  a
• 3:58
  couple
• 3:59
  thoughts
• 3:59
  on
• 3:59
  this
• 3:59
  one.
• 3:59
  You
• 3:59
  know,
• 4:00
  and
• 4:00
  I
• 4:00
  think
• 4:00
  there's
• 4:00
  actually
• 4:01
  a
• 4:01
  constituency
• 4:02
  that,
• 4:02
  that,
• 4:03
  that
• 4:03
  Ben
• 4:04
  has
• 4:04
  an
• 4:04
  address
• 4:04
  here
• 4:04
  that
• 4:05
  could
• 4:05
  benefit
• 4:05
  from
• 4:05
  this
• 4:06
  in
• 4:06
  the
• 4:06
  Best
• 4:06
  Buy
• 4:06
  organization
• 4:07
  and
• 4:07
  that's
• 4:07
  Geek
• 4:07
  Squad.
• 4:08
  I
• 4:09
  think
• 4:09
  the
• 4:09
  marketplace
• 4:10
  creates
• 4:10
  an
• 4:11
  incredible
• 4:11
  upsell
• 4:12
  opportunity
• 4:13
  for
• 4:13
  the
• 4:13
  Geek
• 4:14
  Squad
• 4:14
  because
• 4:15
  you
• 4:15
  know,
• 4:15
  you
• 4:15
  can
• 4:15
  carry
• 4:16
  higher
• 4:16
  price
• 4:16
  things
• 4:17
  that
• 4:17
  you're
• 4:17
  going
• 4:17
  to
• 4:17
  want
• 4:18
  in
• 4:18
  a
• 4:18
  very
• 4:18
  highly
• 4:19
  consulted
• 4:19
  sale
• 4:20
  when
• 4:20
  you're
• 4:20
  in
• 4:21
  the,
• 4:21
  in
• 4:21
  someone's
• 4:22
  house.
• 4:22
  And
• 4:22
  I
• 4:23
  had
• 4:23
  the
• 4:23
  best
• 4:24
  geek
• 4:24
  Geek
• 4:25
  Squad
• 4:25
  experience
• 4:26
  of
• 4:26
  my
• 4:26
  life
• 4:26
  this
• 4:27
  weekend
• 4:27
  and
• 4:27
  I
• 4:27
  was
• 4:27
  talking
• 4:27
  about
• 4:28
  it
• 4:28
  on
• 4:28
  our
• 4:28
  trip
• 4:28
  like
• 4:29
  shout
• 4:29
  out
• 4:29
  to
• 4:29
  TJ
• 4:30
  Shea
• 4:30
  of
• 4:30
  Geek
• 4:31
  Squad
• 4:31
  because
• 4:31
  I
• 4:32
  hope
• 4:32
  the
• 4:32
  Best
• 4:32
  Buy
• 4:32
  executives
• 4:33
  are
• 4:33
  listening
• 4:33
  because
• 4:34
  this
• 4:34
  guy
• 4:34
  needs
• 4:34
  accommodation.
• 4:35
  He
• 4:35
  was
• 4:36
  so
• 4:36
  top
• 4:36
  notch.
• 4:37
  And
• 4:37
  I
• 4:37
  could
• 4:38
  immediately
• 4:38
  as
• 4:38
  he
• 4:39
  was
• 4:39
  doing
• 4:39
  things
• 4:39
  with
• 4:39
  the
• 4:40
  app,
• 4:40
  sending
• 4:40
  me,
• 4:40
  texting
• 4:41
  me
• 4:41
  things,
• 4:41
  different
• 4:41
  things
• 4:41
  I
• 4:42
  could
• 4:42
  purchase,
• 4:42
  I
• 4:42
  could
• 4:42
  immediately
• 4:43
  see
• 4:44
  where
• 4:44
  this
• 4:44
  goes
• 4:44
  with
• 4:45
  Marketplace.
• 4:45
  And
• 4:45
  so
• 4:46
  that
• 4:46
  was
• 4:46
  really,
• 4:46
  really
• 4:47
  powerful.
• 4:47
  So
• 4:47
  I
• 4:47
  love
• 4:47
  that.
• 4:48
  But
• 4:48
  on
• 4:48
  the
• 4:49
  other
• 4:49
  hand,
• 4:50
  there's
• 4:50
  another
• 4:50
  thing
• 4:50
  I
• 4:51
  would
• 4:51
  say
• 4:51
  they
• 4:51
  need
• 4:51
  to
• 4:51
  be
• 4:51
  successful.
• 4:52
  And
• 4:52
  that
• 4:52
  is
• 4:53
  it's,
• 4:54
  it's,
• 4:55
  they
• 4:55
  can't
• 4:55
  go
• 4:55
  too
• 4:55
  slow.
• 4:56
  500
• 4:57
  vendors
• 4:58
  seems
• 4:58
  really,
• 4:59
  really
• 4:59
  slow
• 5:00
  to
• 5:00
  me
• 5:00
  and
• 5:01
  I
• 5:01
  don't
• 5:01
  want
• 5:01
  them
• 5:01
  to
• 5:01
  make
• 5:01
  the
• 5:02
  same
• 5:02
  mistakes
• 5:02
  targets
• 5:03
  made
• 5:03
  I
• 5:03
  talked
• 5:03
  about
• 5:03
  the
• 5:03
  top
• 5:04
  4%
• 5:04
  growth
• 5:04
  not
• 5:05
  enough.
• 5:05
  And
• 5:05
  that's
• 5:05
  coming
• 5:06
  from
• 5:06
  the
• 5:06
  lack
• 5:06
  of
• 5:06
  growth
• 5:07
  in
• 5:07
  marketplace.
• 5:07
  And
• 5:08
  the
• 5:08
  big
• 5:08
  thing
• 5:08
  that
• 5:08
  I've
• 5:09
  learned
• 5:09
  over
• 5:09
  the
• 5:09
  years
• 5:09
  with
• 5:09
  marketplaces
• 5:10
  and
• 5:10
  you
• 5:10
  can't
• 5:10
  overthink
• 5:11
  it,
• 5:11
  you
• 5:11
  got
• 5:12
  to
• 5:12
  draft
• 5:12
  your
• 5:12
  criteria,
• 5:13
  you
• 5:13
  got
• 5:13
  to
• 5:13
  get
• 5:13
  moving.
• 5:14
  You
• 5:14
  got
• 5:14
  to
• 5:14
  refine
• 5:14
  it
• 5:15
  as
• 5:15
  you
• 5:15
  go
• 5:15
  and
• 5:15
  then
• 5:15
  you
• 5:16
  learn
• 5:16
  more.
• 5:16
  And
• 5:17
  when
• 5:17
  you
• 5:17
  think
• 5:17
  about
• 5:17
  it
• 5:17
  from
• 5:18
  the
• 5:18
  perspective
• 5:18
  of
• 5:18
  Walmart
• 5:19
  who
• 5:19
  we
• 5:19
  just
• 5:19
  spent
• 5:19
  a
• 5:20
  lot
• 5:20
  of
• 5:20
  time
• 5:20
  with
• 5:20
  a
• 5:21
  half
• 5:21
  a
• 5:21
  billion
• 5:21
  SKUs.
• 5:22
  So
• 5:23
  if
• 5:23
  you
• 5:23
  aren't
• 5:23
  at
• 5:23
  least
• 5:23
  at
• 5:24
  an
• 5:24
  exponential
• 5:25
  amount
• 5:25
  more
• 5:25
  than
• 5:26
  500
• 5:26
  by
• 5:27
  next
• 5:27
  year,
• 5:27
  like
• 5:28
  5,000,
• 5:28
  10,000,
• 5:30
  my,
• 5:30
  my
• 5:31
  hunch
• 5:31
  is
• 5:31
  that
• 5:31
  you're
• 5:32
  probably
• 5:32
  going
• 5:32
  too
• 5:33
  slow.
• 5:33
  But,
• 5:33
  but
• 5:33
  who
• 5:34
  knows?
• 5:34
  Maybe
• 5:34
  I'm
• 5:34
  wrong.
• 5:35
  Best
• 5:35
  Buy
• 5:35
  executives
• 5:36
  come
• 5:36
  and
• 5:36
  tell
• 5:36
  me,
• 5:36
  but
• 5:37
  I
• 5:37
  think,
• 5:37
  I
• 5:37
  think
• 5:38
  I'm
• 5:38
  a
• 5:38
  little
• 5:38
  worried
• 5:38
  you're
• 5:38
  going
• 5:39
  too
• 5:39
  slow
• 5:39
  to
• 5:39
  start.
• 5:39
  You
• 5:40
  can
• 5:40
  go
• 5:40
  faster.
• 5:40
  You
• 5:41
  just
• 5:41
  got
• 5:41
  to
• 5:41
  keep
• 5:41
  the
• 5:41
  criteria
• 5:42
  tight
• 5:42
  in
• 5:42
  terms
• 5:42
  of
• 5:43
  what
• 5:43
  you're
• 5:43
  going
• 5:43
  to
• 5:43
  allow
• 5:43
  in
• 5:44
  and
• 5:44
  then
• 5:44
  evaluate
• 5:45
  your
• 5:45
  performance
• 5:45
  from
• 5:45
  there.