Latest / Omni Talk Retail / 🔁 Circular Economy in Action: Ellen MacArthur CEO Jonquil Hackenberg on Retail’s Role | CGF 2025

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🔁 Circular Economy in Action: Ellen MacArthur CEO Jonquil Hackenberg on Retail’s Role | CGF 2025 · Omni Talk Retail

• 0:00
  Hello
• 0:00
  everyone.
• 0:01
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:02
  Walton.
• 0:03
  And
• 0:03
  I'm
• 0:04
  Anne
• 0:04
  Mathinga.
• 0:05
  And
• 0:05
  we
• 0:05
  are
• 0:06
  coming
• 0:06
  to
• 0:06
  you
• 0:06
  live
• 0:07
  from
• 0:07
  the
• 0:07
  Fusion
• 0:08
  booth
• 0:08
  group
• 0:09
  at
• 0:09
  the
• 0:09
  Vuzian
• 0:10
  Groups
• 0:10
  booth.
• 0:10
  I
• 0:11
  just
• 0:11
  said
• 0:11
  the
• 0:11
  Vujian
• 0:11
  booths
• 0:12
  group,
• 0:12
  didn't
• 0:12
  I'm
• 0:13
  the
• 0:13
  Fusion
• 0:14
  groups
• 0:14
  booth.
• 0:14
  It's
• 0:15
  the
• 0:15
  start
• 0:15
  of
• 0:15
  the
• 0:15
  morning
• 0:15
  here
• 0:16
  on
• 0:16
  Thursday
• 0:17
  in
• 0:17
  Amsterdam
• 0:18
  because
• 0:18
  we
• 0:18
  are
• 0:18
  at
• 0:18
  the
• 0:19
  Consumer
• 0:19
  Goods
• 0:19
  Forum
• 0:20
  and
• 0:20
  come
• 0:21
  on
• 0:21
  by.
• 0:21
  Say
• 0:21
  hello
• 0:22
  and
• 0:22
  thanks
• 0:23
  to
• 0:23
  Vusion
• 0:23
  Group
• 0:23
  for
• 0:23
  making
• 0:24
  all
• 0:24
  of
• 0:24
  our
• 0:24
  coverage
• 0:25
  from
• 0:25
  CGF
• 0:26
  2025
• 0:27
  possible.
• 0:27
  Now
• 0:27
  joining
• 0:28
  us
• 0:28
  today
• 0:28
  is
• 0:29
  Jonquille
• 0:29
  Hackenberg,
• 0:30
  the
• 0:30
  CEO
• 0:30
  of
• 0:30
  the
• 0:31
  Ellen
• 0:31
  MacArthur
• 0:32
  Foundation.
• 0:32
  Welcome
• 0:32
  to
• 0:33
  Omnitalk.
• 0:33
  Thanks
• 0:33
  for
• 0:34
  joining
• 0:34
  us.
• 0:34
  Thanks,
• 0:35
  guys.
• 0:35
  Good
• 0:35
  to
• 0:35
  be
• 0:35
  here.
• 0:36
  Yeah,
• 0:36
  especially
• 0:36
  since
• 0:37
  you've
• 0:37
  been
• 0:37
  on
• 0:37
  the
• 0:38
  conference
• 0:38
  circuit
• 0:38
  too,
• 0:39
  Jonquil.
• 0:39
  We
• 0:39
  were
• 0:39
  just
• 0:39
  talking
• 0:40
  about
• 0:40
  that
• 0:40
  before
• 0:41
  we
• 0:41
  started.
• 0:42
  It's
• 0:42
  been
• 0:42
  a
• 0:43
  couple
• 0:43
  weeks
• 0:43
  of.
• 0:43
  It's
• 0:44
  just
• 0:44
  that
• 0:44
  season
• 0:45
  time,
• 0:45
  isn't
• 0:45
  it?
• 0:45
  Right.
• 0:46
  Yes.
• 0:46
  So
• 0:47
  you
• 0:47
  just
• 0:47
  push
• 0:47
  on
• 0:47
  through.
• 0:48
  Yes.
• 0:48
  Well,
• 0:48
  tell
• 0:49
  us
• 0:49
  a
• 0:49
  little
• 0:49
  bit
• 0:49
  about
• 0:50
  your
• 0:51
  background
• 0:51
  and
• 0:51
  what
• 0:52
  the
• 0:52
  Ellen
• 0:52
  MacArthur
• 0:53
  foundation
• 0:53
  is
• 0:53
  and
• 0:54
  does.
• 0:55
  Sure.
• 0:55
  So
• 0:56
  I'm
• 0:56
  kind
• 0:56
  of
• 0:57
  a
• 0:57
  brand
• 0:57
  new
• 0:57
  CEO.
• 0:58
  I
• 0:58
  started
• 0:58
  seven
• 0:58
  months
• 0:59
  ago.
• 1:00
  So
• 1:00
  Ellen
• 1:00
  MacArthur
• 1:01
  foundation
• 1:01
  has
• 1:02
  been
• 1:02
  around
• 1:02
  15
• 1:02
  years
• 1:03
  and
• 1:03
  it's
• 1:03
  really
• 1:04
  centered
• 1:05
  around
• 1:05
  the
• 1:05
  circular
• 1:05
  economy,
• 1:06
  normalizing
• 1:07
  and
• 1:07
  making
• 1:07
  the
• 1:07
  circular
• 1:07
  economy
• 1:08
  real
• 1:08
  across
• 1:09
  the
• 1:09
  board.
• 1:10
  My
• 1:10
  background,
• 1:11
  I'm
• 1:12
  career
• 1:12
  consultant
• 1:13
  basically.
• 1:13
  But
• 1:14
  I've
• 1:14
  focused
• 1:14
  on
• 1:15
  big
• 1:15
  change.
• 1:16
  So
• 1:16
  big
• 1:16
  changes.
• 1:17
  And
• 1:17
  there's
• 1:17
  nothing
• 1:18
  bigger
• 1:18
  really
• 1:18
  than
• 1:18
  this
• 1:19
  so
• 1:19
  exciting
• 1:20
  challenge.
• 1:21
  So
• 1:21
  what
• 1:21
  brings
• 1:21
  you
• 1:21
  to
• 1:22
  CGF
• 1:22
  and
• 1:22
  what
• 1:23
  role
• 1:23
  does
• 1:23
  the
• 1:23
  Ellen
• 1:23
  MacArthur
• 1:24
  foundation
• 1:24
  play
• 1:24
  here
• 1:24
  at
• 1:25
  CGF?
• 1:26
  So
• 1:26
  we
• 1:26
  have
• 1:26
  a
• 1:26
  lot
• 1:27
  of.
• 1:27
  So
• 1:27
  the
• 1:27
  way
• 1:27
  Ellen
• 1:28
  MacArthur
• 1:28
  foundation
• 1:29
  works
• 1:29
  is
• 1:29
  we
• 1:30
  have
• 1:30
  a
• 1:30
  lot
• 1:31
  of
• 1:31
  partners
• 1:31
  in
• 1:31
  our
• 1:32
  network
• 1:32
  and
• 1:33
  several
• 1:33
  of
• 1:33
  those
• 1:34
  partners
• 1:34
  are
• 1:34
  here.
• 1:34
  So
• 1:35
  large
• 1:35
  organizations
• 1:36
  like
• 1:36
  Unilever,
• 1:37
  like
• 1:37
  Nestle
• 1:38
  and
• 1:38
  so
• 1:38
  forth,
• 1:39
  and
• 1:40
  we
• 1:40
  work
• 1:40
  to
• 1:41
  solve
• 1:41
  for
• 1:41
  problems
• 1:41
  together,
• 1:42
  both
• 1:42
  help
• 1:43
  them
• 1:43
  to
• 1:43
  reach
• 1:43
  individual
• 1:44
  goals,
• 1:44
  but
• 1:44
  then
• 1:45
  as
• 1:45
  a
• 1:45
  collective
• 1:45
  industry
• 1:46
  too.
• 1:46
  So
• 1:46
  that's
• 1:47
  one.
• 1:47
  We're
• 1:47
  here
• 1:48
  to
• 1:48
  talk
• 1:48
  about
• 1:48
  things
• 1:49
  like
• 1:49
  regenerative
• 1:50
  agriculture
• 1:51
  and
• 1:51
  plastics
• 1:52
  and
• 1:52
  packaging
• 1:52
  alternatives.
• 1:53
  Got
• 1:53
  it.
• 1:53
  So
• 1:54
  CGF
• 1:54
  basically
• 1:54
  helps
• 1:55
  facilitate
• 1:55
  those
• 1:55
  conversations
• 1:56
  with
• 1:56
  everyone
• 1:56
  here
• 1:57
  being
• 1:57
  at
• 1:57
  the
• 1:57
  same
• 1:57
  conference,
• 1:58
  is
• 1:58
  that
• 1:58
  right?
• 1:58
  That's
• 1:58
  exactly
• 1:59
  right.
• 1:59
  And
• 1:59
  we
• 1:59
  work
• 1:59
  really
• 2:00
  closely
• 2:00
  with
• 2:00
  CGF
• 2:01
  on
• 2:01
  lots
• 2:01
  of
• 2:01
  things.
• 2:02
  So
• 2:02
  yeah,
• 2:02
  we're
• 2:03
  good
• 2:03
  friends
• 2:03
  with
• 2:04
  cgf.
• 2:05
  Well,
• 2:05
  and
• 2:05
  you
• 2:06
  mentioned
• 2:06
  a
• 2:06
  couple
• 2:06
  of
• 2:06
  things
• 2:07
  like
• 2:07
  packaging
• 2:08
  and
• 2:09
  regenerative
• 2:10
  agriculture.
• 2:11
  What
• 2:11
  are
• 2:11
  some
• 2:12
  of
• 2:12
  the
• 2:12
  things
• 2:12
  that
• 2:12
  the
• 2:13
  retail
• 2:13
  and
• 2:13
  CPG
• 2:14
  industry
• 2:14
  can
• 2:15
  do
• 2:15
  right
• 2:15
  now,
• 2:15
  Jonquil,
• 2:16
  to
• 2:16
  kind
• 2:16
  of
• 2:16
  see
• 2:17
  start
• 2:17
  making
• 2:17
  some
• 2:17
  momentum
• 2:18
  towards
• 2:18
  a
• 2:19
  more
• 2:19
  circular
• 2:19
  economy.
• 2:20
  So
• 2:20
  there's
• 2:21
  a
• 2:21
  couple
• 2:21
  of
• 2:21
  things
• 2:21
  that's
• 2:22
  happening
• 2:22
  particularly
• 2:22
  around.
• 2:23
  Let's
• 2:23
  talk
• 2:23
  about
• 2:24
  plastics
• 2:24
  and
• 2:24
  packaging.
• 2:25
  Yes.
• 2:25
  So
• 2:26
  there's
• 2:26
  United
• 2:27
  nations
• 2:28
  treaty
• 2:28
  that
• 2:29
  has
• 2:29
  been
• 2:29
  running
• 2:30
  for
• 2:30
  a
• 2:30
  while
• 2:31
  and
• 2:32
  that
• 2:32
  is
• 2:32
  due
• 2:33
  to
• 2:33
  have
• 2:33
  its
• 2:33
  final
• 2:34
  negotiations
• 2:34
  in
• 2:35
  August
• 2:35
  this
• 2:35
  year.
• 2:36
  And
• 2:36
  that's
• 2:36
  really
• 2:36
  about
• 2:37
  calling
• 2:37
  for
• 2:37
  global
• 2:38
  rules
• 2:38
  for
• 2:38
  the
• 2:38
  industry.
• 2:39
  So
• 2:39
  it's
• 2:39
  easier
• 2:40
  to
• 2:40
  do
• 2:40
  recycling,
• 2:41
  it's
• 2:42
  easier
• 2:42
  to
• 2:42
  have
• 2:42
  rules
• 2:43
  around
• 2:44
  extraction
• 2:44
  of
• 2:45
  virgin
• 2:45
  plastic.
• 2:46
  It's
• 2:46
  easier
• 2:46
  to
• 2:46
  have
• 2:46
  rules
• 2:47
  around
• 2:47
  new
• 2:47
  materials
• 2:48
  and
• 2:48
  chemicals
• 2:49
  and
• 2:49
  materials.
• 2:50
  And
• 2:50
  that's
• 2:50
  what
• 2:50
  the
• 2:51
  industry
• 2:51
  really
• 2:52
  needs
• 2:52
  because
• 2:52
  then
• 2:53
  it
• 2:53
  levels
• 2:53
  the
• 2:53
  playing
• 2:53
  field.
• 2:54
  Right,
• 2:54
  right.
• 2:54
  So
• 2:55
  that's,
• 2:55
  that's
• 2:55
  on
• 2:55
  the
• 2:55
  policy
• 2:56
  side
• 2:56
  and
• 2:56
  then
• 2:56
  on
• 2:57
  the
• 2:57
  business
• 2:57
  side
• 2:58
  we're
• 2:59
  looking
• 2:59
  at
• 2:59
  those
• 2:59
  solutions
• 3:00
  and
• 3:00
  helping
• 3:01
  scale
• 3:01
  up
• 3:01
  what
• 3:01
  those
• 3:02
  solutions
• 3:02
  could
• 3:02
  look
• 3:02
  like.
• 3:03
  Okay,
• 3:03
  so
• 3:03
  you're
• 3:04
  going
• 3:04
  into
• 3:04
  the
• 3:04
  businesses,
• 3:05
  the
• 3:06
  retail
• 3:06
  and
• 3:06
  CBG
• 3:06
  businesses,
• 3:07
  and
• 3:07
  you're
• 3:07
  really
• 3:07
  helping
• 3:08
  them
• 3:08
  understand
• 3:09
  maybe
• 3:09
  some
• 3:10
  of
• 3:10
  the,
• 3:11
  excuse
• 3:11
  me,
• 3:11
  paths
• 3:12
  to
• 3:12
  get
• 3:12
  to
• 3:13
  this,
• 3:13
  this
• 3:13
  plan
• 3:14
  for
• 3:14
  reduction
• 3:15
  in
• 3:15
  plastics
• 3:15
  and
• 3:16
  packaging.
• 3:16
  That's
• 3:17
  right.
• 3:17
  So
• 3:17
  we're
• 3:17
  not,
• 3:17
  we're
• 3:17
  not
• 3:18
  a
• 3:18
  consultancy
• 3:18
  really.
• 3:19
  What
• 3:19
  we
• 3:19
  do
• 3:19
  is
• 3:20
  we,
• 3:20
  we
• 3:20
  produce
• 3:20
  research
• 3:21
  to
• 3:21
  unlock
• 3:22
  insights
• 3:22
  to
• 3:23
  help
• 3:23
  investment
• 3:23
  flow.
• 3:24
  Got
• 3:24
  it.
• 3:24
  And
• 3:24
  then
• 3:25
  we
• 3:25
  convene
• 3:25
  people
• 3:25
  from
• 3:26
  across
• 3:26
  the
• 3:26
  industry.
• 3:27
  Got
• 3:27
  it.
• 3:27
  Okay,
• 3:28
  same
• 3:28
  thing.
• 3:28
  Okay,
• 3:29
  got
• 3:29
  it.
• 3:29
  So,
• 3:29
  so,
• 3:29
  you
• 3:30
  know,
• 3:30
  as
• 3:30
  former
• 3:30
  retailers
• 3:31
  ourselves,
• 3:31
  two
• 3:31
  of
• 3:31
  the
• 3:31
  industries
• 3:32
  that
• 3:32
  we
• 3:32
  talk
• 3:32
  about,
• 3:32
  or
• 3:33
  two
• 3:33
  of
• 3:33
  the
• 3:33
  verticals
• 3:33
  I
• 3:33
  should
• 3:34
  say
• 3:34
  that
• 3:34
  we
• 3:34
  talk
• 3:34
  about
• 3:34
  a
• 3:35
  lot,
• 3:35
  of
• 3:35
  course,
• 3:35
  are
• 3:35
  grocery
• 3:36
  and
• 3:36
  fashion.
• 3:37
  So
• 3:37
  with
• 3:37
  you,
• 3:37
  we'd
• 3:38
  like
• 3:38
  to
• 3:38
  click
• 3:38
  into
• 3:38
  those
• 3:38
  a
• 3:39
  little
• 3:39
  bit
• 3:39
  too
• 3:39
  and
• 3:39
  talk
• 3:39
  about
• 3:40
  what
• 3:40
  do
• 3:40
  you
• 3:40
  think
• 3:40
  the
• 3:40
  retail
• 3:41
  leaders
• 3:41
  of
• 3:41
  those
• 3:42
  two
• 3:42
  industries
• 3:42
  particularly
• 3:43
  need
• 3:44
  to
• 3:44
  think
• 3:44
  about
• 3:44
  in
• 3:45
  terms
• 3:45
  of
• 3:45
  making
• 3:45
  their
• 3:45
  organizations
• 3:46
  more
• 3:46
  circular,
• 3:47
  for
• 3:47
  lack
• 3:47
  of
• 3:47
  a
• 3:47
  better
• 3:48
  way
• 3:48
  to
• 3:48
  put
• 3:48
  it?
• 3:49
  Yeah,
• 3:49
  it's
• 3:50
  a
• 3:50
  great
• 3:50
  question.
• 3:50
  I
• 3:51
  think
• 3:51
  for
• 3:52
  me,
• 3:52
  the
• 3:53
  way
• 3:53
  I
• 3:53
  see
• 3:53
  that
• 3:53
  they
• 3:53
  can
• 3:54
  really
• 3:54
  lean
• 3:54
  into
• 3:54
  this
• 3:54
  is
• 3:55
  to
• 3:55
  help
• 3:55
  start
• 3:56
  to
• 3:56
  normalize
• 3:57
  the
• 3:57
  circular
• 3:57
  economy.
• 3:57
  And
• 3:58
  by
• 3:58
  that
• 3:58
  I
• 3:58
  mean,
• 3:59
  what's
• 3:59
  the
• 4:00
  relationship
• 4:00
  between
• 4:00
  retail
• 4:01
  and
• 4:01
  consumer?
• 4:02
  So
• 4:03
  it's
• 4:03
  more
• 4:03
  normal
• 4:04
  to
• 4:04
  buy
• 4:04
  secondhand
• 4:05
  clothing
• 4:06
  or
• 4:06
  so
• 4:07
  you
• 4:07
  could
• 4:07
  rent,
• 4:07
  you
• 4:08
  can
• 4:08
  repair,
• 4:08
  you
• 4:09
  can
• 4:09
  recycle,
• 4:09
  you
• 4:10
  can
• 4:10
  re,
• 4:10
  whatever.
• 4:12
  And
• 4:12
  that's
• 4:12
  a
• 4:12
  growing
• 4:13
  trend
• 4:13
  that
• 4:13
  we
• 4:14
  want
• 4:14
  to
• 4:14
  see
• 4:14
  more
• 4:14
  of
• 4:15
  rather
• 4:15
  than
• 4:16
  so
• 4:16
  encouraging,
• 4:17
  finding
• 4:17
  ways
• 4:18
  to
• 4:18
  encourage
• 4:18
  consumers
• 4:19
  to
• 4:19
  make
• 4:19
  that
• 4:20
  the
• 4:20
  norm.
• 4:20
  And
• 4:21
  the
• 4:21
  second
• 4:21
  thing
• 4:21
  is
• 4:22
  around
• 4:22
  regenerative
• 4:22
  agriculture.
• 4:24
  Yeah.
• 4:24
  So
• 4:24
  we
• 4:24
  launched
• 4:25
  a
• 4:26
  challenge
• 4:26
  about
• 4:27
  20
• 4:27
  months
• 4:27
  ago
• 4:28
  now,
• 4:28
  a
• 4:28
  bit
• 4:28
  longer
• 4:28
  than
• 4:29
  that.
• 4:29
  And
• 4:29
  it
• 4:29
  was
• 4:30
  to
• 4:30
  say,
• 4:30
  right,
• 4:30
  go
• 4:30
  and
• 4:31
  design
• 4:32
  products
• 4:32
  that
• 4:32
  are
• 4:32
  better
• 4:33
  for
• 4:33
  nature
• 4:33
  and
• 4:33
  also
• 4:34
  for
• 4:34
  your
• 4:34
  diet.
• 4:35
  And
• 4:35
  organizations
• 4:36
  had
• 4:37
  18
• 4:37
  months
• 4:38
  to
• 4:38
  do
• 4:38
  it.
• 4:39
  And
• 4:39
  in
• 4:40
  January
• 4:40
  this
• 4:40
  year
• 4:41
  we
• 4:41
  launched
• 4:42
  what
• 4:42
  they
• 4:42
  launched
• 4:43
  nearly
• 4:44
  150
• 4:45
  products
• 4:46
  from
• 4:46
  12
• 4:47
  different
• 4:47
  countries,
• 4:48
  which
• 4:48
  is
• 4:48
  everything
• 4:49
  from
• 4:49
  breakfast
• 4:49
  to
• 4:50
  dinner
• 4:50
  and
• 4:50
  everything
• 4:51
  in
• 4:51
  between,
• 4:51
  which
• 4:51
  is
• 4:51
  really
• 4:52
  cool.
• 4:52
  So
• 4:52
  it's
• 4:52
  proving
• 4:53
  that
• 4:53
  you
• 4:53
  can
• 4:54
  do
• 4:54
  that
• 4:55
  design
• 4:55
  that's
• 4:55
  Better
• 4:56
  for
• 4:56
  nature,
• 4:56
  but
• 4:56
  also
• 4:56
  for
• 4:57
  your
• 4:57
  health.
• 4:57
  And
• 4:58
  that
• 4:58
  makes
• 4:58
  sense
• 4:58
  for
• 4:58
  the
• 4:58
  CPGs.
• 4:59
  What
• 4:59
  role
• 4:59
  do
• 4:59
  the
• 4:59
  retailers
• 5:00
  play
• 5:00
  in
• 5:00
  terms
• 5:01
  of
• 5:01
  the
• 5:01
  regeneration
• 5:02
  effort?
• 5:02
  So
• 5:03
  the
• 5:03
  retailers,
• 5:05
  they
• 5:05
  are
• 5:05
  stocking
• 5:05
  that
• 5:06
  and
• 5:06
  they're
• 5:06
  shelving
• 5:06
  that
• 5:07
  so
• 5:07
  that,
• 5:07
  you
• 5:08
  know,
• 5:08
  that
• 5:08
  rolled
• 5:08
  out
• 5:09
  across
• 5:10
  several
• 5:10
  supermarkets
• 5:11
  in
• 5:11
  the
• 5:11
  uk,
• 5:11
  but
• 5:12
  also
• 5:12
  in
• 5:12
  Brazil.
• 5:13
  And
• 5:13
  so
• 5:13
  their
• 5:13
  role
• 5:14
  effectively
• 5:14
  is
• 5:15
  to
• 5:15
  encourage
• 5:16
  consumers
• 5:17
  to
• 5:17
  buy
• 5:18
  alternative
• 5:19
  products.
• 5:19
  But
• 5:20
  what
• 5:20
  we
• 5:20
  need
• 5:20
  to
• 5:20
  work
• 5:21
  on
• 5:21
  is
• 5:21
  a,
• 5:22
  it's
• 5:22
  got
• 5:22
  to
• 5:22
  be
• 5:22
  cool.
• 5:22
  And
• 5:23
  the
• 5:23
  second
• 5:23
  thing
• 5:23
  is
• 5:23
  it's
• 5:23
  got
• 5:23
  to
• 5:24
  be
• 5:24
  affordable.
• 5:25
  Right.
• 5:25
  So.
• 5:26
  So
• 5:26
  your
• 5:26
  point
• 5:26
  is
• 5:26
  they
• 5:26
  need
• 5:27
  to
• 5:27
  emphasize
• 5:27
  that
• 5:27
  in
• 5:27
  their
• 5:28
  assortment
• 5:28
  designs,
• 5:29
  in
• 5:29
  store
• 5:30
  design.
• 5:31
  Marketing
• 5:31
  too.
• 5:32
  In
• 5:32
  marketing
• 5:32
  and
• 5:33
  maybe
• 5:33
  even
• 5:33
  in.
• 5:33
  In
• 5:34
  vouchers,
• 5:34
  for
• 5:34
  example.
• 5:35
  So
• 5:35
  encouraging
• 5:36
  different
• 5:36
  ways
• 5:37
  of
• 5:37
  buying,
• 5:37
  which
• 5:37
  is
• 5:37
  really
• 5:38
  important.
• 5:38
  Promotions.
• 5:39
  Yeah.
• 5:39
  Y.
• 5:39
  So,
• 5:40
  Jonquil,
• 5:41
  if
• 5:41
  people
• 5:41
  are
• 5:42
  listening,
• 5:42
  and
• 5:43
  especially
• 5:43
  our
• 5:43
  audience
• 5:44
  based
• 5:44
  in
• 5:44
  the
• 5:44
  US
• 5:45
  they're
• 5:45
  trying
• 5:46
  to
• 5:46
  figure
• 5:46
  out
• 5:46
  how
• 5:47
  they
• 5:47
  maybe
• 5:48
  tap
• 5:48
  into
• 5:48
  some
• 5:49
  of
• 5:49
  the
• 5:49
  research
• 5:49
  that
• 5:49
  the
• 5:49
  Ellen
• 5:49
  MacArthur
• 5:50
  foundation
• 5:50
  has
• 5:51
  done
• 5:51
  that
• 5:51
  they
• 5:52
  can
• 5:52
  start
• 5:53
  making
• 5:53
  some
• 5:53
  of
• 5:53
  these
• 5:54
  plans
• 5:55
  internally
• 5:56
  to
• 5:56
  become
• 5:56
  more
• 5:57
  circular.
• 5:58
  What's
• 5:58
  the
• 5:58
  best
• 5:59
  way
• 5:59
  for
• 5:59
  them
• 5:59
  to
• 6:00
  find
• 6:00
  out
• 6:00
  more,
• 6:00
  to
• 6:01
  get
• 6:01
  in
• 6:01
  touch
• 6:01
  with
• 6:02
  you
• 6:02
  or
• 6:02
  other
• 6:02
  people
• 6:02
  on
• 6:03
  the
• 6:03
  team?
• 6:03
  So
• 6:04
  they
• 6:04
  should
• 6:04
  contact
• 6:05
  Danielle
• 6:05
  Holley,
• 6:06
  who's
• 6:06
  our
• 6:06
  North
• 6:06
  America's
• 6:07
  lead.
• 6:07
  Okay.
• 6:09
  Based
• 6:10
  all
• 6:10
  over
• 6:10
  the
• 6:10
  world,
• 6:11
  but
• 6:11
  we
• 6:11
  have
• 6:12
  offices
• 6:12
  in
• 6:12
  the
• 6:12
  US
• 6:13
  and
• 6:13
  we.
• 6:13
  We
• 6:13
  look
• 6:14
  at
• 6:14
  North
• 6:14
  America
• 6:14
  as
• 6:15
  a
• 6:15
  whole.
• 6:15
  So
• 6:16
  whether
• 6:16
  it's
• 6:16
  retail,
• 6:17
  consumer
• 6:18
  plastics
• 6:19
  and
• 6:19
  packaging,
• 6:21
  anything
• 6:21
  around
• 6:21
  consumer
• 6:22
  E
• 6:22
  waste,
• 6:23
  we're
• 6:23
  really
• 6:23
  focused
• 6:23
  on
• 6:23
  all
• 6:24
  of
• 6:24
  those
• 6:24
  things.
• 6:24
  And
• 6:24
  Danielle
• 6:25
  leads
• 6:25
  that
• 6:25
  out
• 6:25
  for
• 6:26
  us,
• 6:26
  and
• 6:26
  she's
• 6:27
  awesome.
• 6:27
  So
• 6:27
  how
• 6:27
  many
• 6:27
  CGFs
• 6:28
  is
• 6:28
  this
• 6:28
  for
• 6:28
  you?
• 6:29
  Actually,
• 6:29
  this
• 6:29
  is
• 6:29
  only
• 6:30
  my
• 6:30
  second.
• 6:30
  Second
• 6:31
  one.
• 6:31
  Really?
• 6:32
  Yeah,
• 6:32
  yeah.
• 6:33
  So
• 6:33
  my
• 6:33
  last
• 6:33
  one
• 6:33
  was
• 6:34
  in
• 6:34
  Dublin
• 6:35
  three
• 6:35
  years
• 6:35
  ago.
• 6:36
  In
• 6:36
  Dublin.
• 6:36
  Okay,
• 6:36
  so.
• 6:37
  Oh,
• 6:37
  so
• 6:37
  you
• 6:37
  took
• 6:37
  a
• 6:37
  little
• 6:37
  break
• 6:38
  between
• 6:38
  the
• 6:38
  first
• 6:39
  and
• 6:39
  second
• 6:39
  one.
• 6:40
  She's
• 6:41
  been
• 6:41
  hitting
• 6:41
  the
• 6:41
  C
• 6:41
  circuit,
• 6:42
  though.
• 6:42
  She's
• 6:42
  been
• 6:42
  in
• 6:42
  a
• 6:42
  lot
• 6:42
  of
• 6:43
  conferences.
• 6:43
  I
• 6:43
  imagine
• 6:44
  you
• 6:44
  have
• 6:44
  to
• 6:44
  be
• 6:44
  very.
• 6:44
  Imagine
• 6:45
  you're
• 6:45
  on
• 6:45
  the
• 6:45
  road.
• 6:46
  Everybody
• 6:46
  needs
• 6:47
  circularity
• 6:48
  help
• 6:48
  and
• 6:48
  support
• 6:49
  in
• 6:49
  their
• 6:49
  lives.
• 6:49
  So
• 6:50
  what
• 6:50
  are
• 6:50
  you
• 6:50
  excited
• 6:50
  about
• 6:51
  at
• 6:51
  this
• 6:51
  conference
• 6:51
  in
• 6:52
  particular?
• 6:52
  Well,
• 6:52
  I
• 6:52
  was
• 6:53
  really
• 6:53
  excited
• 6:53
  about
• 6:54
  the
• 6:54
  l'
• 6:54
  Oreal
• 6:54
  dinner
• 6:55
  last
• 6:55
  night,
• 6:55
  which
• 6:55
  is
• 6:56
  great.
• 6:56
  I
• 6:56
  heard
• 6:57
  about
• 6:57
  that.
• 6:57
  I
• 6:57
  heard
• 6:57
  about
• 6:58
  that.
• 6:58
  Bonnie.
• 6:58
  Bonnie
• 6:59
  Tyler.
• 6:59
  Yeah,
• 6:59
  Bonnie
• 7:00
  Tyler
• 7:00
  was
• 7:00
  there.
• 7:00
  That's
• 7:01
  the
• 7:01
  second
• 7:01
  time
• 7:01
  I've
• 7:01
  heard
• 7:01
  Dolly
• 7:02
  Parton
• 7:02
  today,
• 7:02
  too
• 7:02
  randomly,
• 7:03
  so
• 7:03
  it's
• 7:03
  so
• 7:03
  funny.
• 7:04
  But
• 7:04
  yeah,
• 7:04
  Bonnie
• 7:04
  Tyler
• 7:05
  was
• 7:05
  there.
• 7:05
  Total
• 7:05
  Eclipse
• 7:05
  of
• 7:05
  the
• 7:06
  Heart.
• 7:06
  Right?
• 7:07
  Yeah.
• 7:07
  Right.
• 7:07
  That's
• 7:08
  great.
• 7:08
  That's
• 7:08
  epic.
• 7:09
  All
• 7:09
  right.
• 7:09
  That's
• 7:10
  great.
• 7:10
  All
• 7:10
  right,
• 7:10
  well,
• 7:10
  thank
• 7:11
  you
• 7:11
  so
• 7:11
  much
• 7:11
  for
• 7:11
  joining
• 7:12
  us.
• 7:12
  Thank
• 7:12
  you
• 7:12
  so
• 7:12
  much
• 7:12
  for
• 7:12
  having
• 7:13
  me.
• 7:13
  No,
• 7:13
  it's
• 7:14
  really
• 7:14
  a
• 7:14
  pleasure.
• 7:14
  And
• 7:14
  thanks
• 7:14
  to
• 7:14
  the
• 7:15
  Fusion
• 7:15
  Group
• 7:15
  for
• 7:15
  sponsoring
• 7:16
  our
• 7:16
  coverage
• 7:16
  here
• 7:17
  from
• 7:17
  the
• 7:17
  Consumer
• 7:17
  Goods
• 7:18
  Forum
• 7:18
  2025
• 7:19
  in
• 7:19
  Amsterdam.
• 7:20
  And
• 7:20
  we'll
• 7:20
  be
• 7:20
  back
• 7:20
  all
• 7:21
  day
• 7:21
  with
• 7:21
  interviews.
• 7:21
  And
• 7:21
  until
• 7:22
  then,
• 7:22
  Ann,
• 7:23
  be
• 7:23
  careful
• 7:23
  out
• 7:23
  there.