How Celsius Stays Hot — And Avoids Getting Burned by Its Own Growth
Growth can expose every weakness in a business, from cash flow and hiring to product focus and decision-making. For founders, knowing how to scale without losing control may be the hardest part of building a brand.
In this episode, Celsius CEO John Fieldly shares hard-won lessons from helping transform the energy drink brand into a nearly $3 billion beverage platform. He explains why founders shouldn't scale too quickly, how to evaluate new opportunities without losing sight of the core business, and where AI can make a meaningful operational difference. He also reflects on missteps, the…
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