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Happy Hour #186: Podcasting in Media · Stuff Mom Never Told You

• 0:05
  Speaker 1: Hey, this is Anny and Samantha. I'm welcome my stuff,
• 0:07
  Speaker 1: I never told you protection of iHeartRadio, and welcome to
• 0:19
  Speaker 1: another edition of Happy Hour. As always with these, if
• 0:22
  Speaker 1: you choose to drink or whatever you choose to do,
• 0:24
  Speaker 1: please do so responsibly. Samantha, are you sipping on anything?
• 0:28
  Speaker 2: I'm keeping up with my bubble water because we are
• 0:30
  Speaker 2: plowing through our episodes.
• 0:32
  Speaker 1: We are, we are, We're getting through a lot. We're
• 0:36
  Speaker 1: getting through a lot. Yeah, I think today is going
• 0:40
  Speaker 1: to be a fun one. Okay, okay, okay. So I
• 0:46
  Speaker 1: have been watching the new season of Only Murders in
• 0:50
  Speaker 1: the Building, which, if you don't know, not a sponsor
• 0:55
  Speaker 1: is a bad a podcast called Only Murders in the Building.
• 0:58
  Speaker 1: And before on this show we've discussed especially I enjoy
• 1:05
  Speaker 1: watching media examples of podcasts. It kind of tickles me.
• 1:12
  Speaker 1: And this season already has given me a lot that
• 1:15
  Speaker 1: I've enjoyed. Oh tell me, Okay, So you know, we've
• 1:24
  Speaker 1: talked about it before. We've talked about one of the
• 1:29
  Speaker 1: like first times I saw this in media was Halloween.
• 1:32
  Speaker 1: Halloween Has the new movie, the first of the New
• 1:35
  Speaker 1: movies had a kind of podcast team that was you know,
• 1:38
  Speaker 1: researching Michael Myers, and there's just so many things that
• 1:45
  Speaker 1: if I was being petty, I'd be like, never when
• 1:47
  Speaker 1: they were calling from that distance. Never, I say, of
• 1:51
  Speaker 1: course they're probably smart too, because he ended up, you know,
• 1:55
  Speaker 1: murdering them. Ye, but yeah, things like that. And we've
• 1:58
  Speaker 1: discussed Sex and the City before the reboots and how
• 2:03
  Speaker 1: it's kind of more like a radio call in, right,
• 2:08
  Speaker 1: they laugh, that's never been nothing. No, we attempted it.
• 2:15
  Speaker 1: Stuff they don't want you to know. And among other
• 2:18
  Speaker 1: shows used to have a like a landline number that
• 2:24
  Speaker 1: people could call and lead, but I think it was
• 2:26
  Speaker 1: more of a leave message situation and less.
• 2:29
  Speaker 2: Of a yeah, I think we actually have one, don't
• 2:31
  Speaker 2: we know?
• 2:32
  Speaker 1: I think we did. I don't learn anybody don't call us.
• 2:37
  Speaker 2: We don't listen to it obviously because we don't know.
• 2:41
  Speaker 1: No. And there was one i think short form show
• 2:45
  Speaker 1: that is on our network. They did try to do
• 2:48
  Speaker 1: the call in, but it was a very difficult endeavor.
• 2:51
  Speaker 1: And to me, it just doesn't feel like a podcast necessarily.
• 2:55
  Speaker 1: That feels more like a radio show with a call
• 2:57
  Speaker 1: in aspects, which is what was going on in Sex
• 3:01
  Speaker 1: and the City. I haven't seen the rest of the
• 3:04
  Speaker 1: new ones, but I know that they did delve into
• 3:06
  Speaker 1: ads and the difficulty of doing that, which makes me laugh.
• 3:13
  Speaker 1: There are also a couple of shows that I know
• 3:15
  Speaker 1: I've watched, usually horror shows, where it's sort of a
• 3:20
  Speaker 1: podcast mystery trying to solve situation. And you know, this
• 3:29
  Speaker 1: is all very self indulgent, because again, I just feel
• 3:32
  Speaker 1: like I haven't really seen podcasting in this way in
• 3:36
  Speaker 1: media until now, but only murders in the building. We've
• 3:41
  Speaker 1: discussed before about how they podcast, and you know, kind
• 3:46
  Speaker 1: of in open areas perhaps where you're normally not going
• 3:51
  Speaker 1: to do that, but generally you can tell. I feel
• 3:53
  Speaker 1: like you can tell the people involved listen to podcast right.
• 3:57
  Speaker 1: It's a very kind of fun send up of podcasts,
• 4:03
  Speaker 1: and they're really leaning into it this season, I have
• 4:06
  Speaker 1: to say, and I'm gonna do my best not to
• 4:09
  Speaker 1: spoil anything, although I have to say the Internet I am.
• 4:15
  Speaker 1: I love this. They feel like they've already solved the killer.
• 4:18
  Speaker 1: Oh really, there's only been three episodes and the person
• 4:21
  Speaker 1: that I would say, there's two main people they're saying
• 4:24
  Speaker 1: it is, and one of them literally not been introduced
• 4:30
  Speaker 1: in the background. Oh wow, They're like definitely her. Okay,
• 4:37
  Speaker 1: but if it is her, I'm gonna die labbing.
• 4:40
  Speaker 2: Do you think they would switch it up? The writers
• 4:42
  Speaker 2: be like, they already switch things up.
• 4:44
  Speaker 1: They do read the reddit. They've said, yeah, and they
• 4:48
  Speaker 1: have an official podcast and it says it at the top,
• 4:50
  Speaker 1: which is another thing I kind of find humorous about
• 4:53
  Speaker 1: so many shows I love is now they have the
• 4:55
  Speaker 1: official podcast.
• 4:57
  Speaker 2: Now got to do it?
• 4:59
  Speaker 1: Yeah, exactly. I know they're reading it, and I know
• 5:03
  Speaker 1: that I feel like they know. Like one thing I
• 5:07
  Speaker 1: didn't realize is that all of the killers have in
• 5:10
  Speaker 1: their last name something that hints at how they kill people. Oh,
• 5:14
  Speaker 1: and there's some characters they haven't revealed the last name of,
• 5:18
  Speaker 1: but they could also they know we're looking for that,
• 5:20
  Speaker 1: so they might change the whole thing.
• 5:23
  Speaker 2: And switch it up. Now.
• 5:25
  Speaker 1: Yeah, I told you I'll have a good puzzle. I
• 5:27
  Speaker 1: get really involved in it. I've almost posted on the
• 5:31
  Speaker 1: red I never post on reddit, but you almost posted,
• 5:35
  Speaker 1: almost posted on the reddit. I have some things they
• 5:37
  Speaker 1: haven't said, like did you not notice this?
• 5:40
  Speaker 2: You should just throw it in there.
• 5:41
  Speaker 1: I should. I should come up with like a you
• 5:44
  Speaker 1: can't connect it to me in any way. I mean,
• 5:46
  Speaker 1: you could if you really dug deep. But it has
• 5:48
  Speaker 1: to be different than like any other user name I've
• 5:50
  Speaker 1: ever used or something I don't know, I've thought about it.
• 5:54
  Speaker 1: But uh, besides the point, uh, they're really into this
• 6:01
  Speaker 1: podcasting thing, and it was funny to hear them talk
• 6:04
  Speaker 1: about some industry things that we are dealing with. So
• 6:09
  Speaker 1: one is they have kind of a throwaway comment where
• 6:14
  Speaker 1: Mabel is like, should I be recording video? You know? Video?
• 6:17
  Speaker 1: Podcast is the thing?
• 6:20
  Speaker 2: Oh my god, that's too real.
• 6:22
  Speaker 1: It's true. I was like, oh no, don't do it.
• 6:26
  Speaker 1: It's true, listeners, it's true. It used to be all
• 6:30
  Speaker 1: about video, and then they told us that it's not
• 6:33
  Speaker 1: making any money. And then now they're like, get the
• 6:38
  Speaker 1: video going, and we're like, wait a minute, I gotta
• 6:40
  Speaker 1: put makeup on right video?
• 6:43
  Speaker 2: Now? Podcast has gone from storytelling to interviews.
• 6:46
  Speaker 1: Yeah, and we well that's another thing is that, you know,
• 6:54
  Speaker 1: Samantha and I love how good. We love a good
• 6:56
  Speaker 1: interview if it's a good fit, If it's a good fit,
• 7:01
  Speaker 1: if it's a good fit. This has already had like
• 7:05
  Speaker 1: two kind of famous people try to get on their podcast,
• 7:09
  Speaker 1: being like, oh I could be on there, and they're like,
• 7:11
  Speaker 1: you know, we don't. It's not really what we are
• 7:16
  Speaker 1: and that's not what we're looking for. And I just
• 7:19
  Speaker 1: was like, yeah, I feel that.
• 7:22
  Speaker 2: It feels awkward when we're like I don't think you
• 7:24
  Speaker 2: know what our show is about.
• 7:26
  Speaker 1: I don't. Yeah, I don't think you even cared to
• 7:28
  Speaker 1: look what it was. You just want to come on.
• 7:32
  Speaker 2: You know, we have some good numbers and good listeners.
• 7:36
  Speaker 1: Yeah, we get this, and not to make this. I mean,
• 7:39
  Speaker 1: we're very lucky in our job not to make this
• 7:41
  Speaker 1: some kind of but we get this. Like every day
• 7:45
  Speaker 1: cold calls let be on, let me talk about this,
• 7:49
  Speaker 1: and it's always kind of like, really, do you know
• 7:52
  Speaker 1: who we are? Do you know?
• 7:54
  Speaker 2: I would like to see if Yeah, like they criticize
• 7:58
  Speaker 2: because we just get this. We get the it's pretty
• 8:00
  Speaker 2: good bit. But we just got one recently that I
• 8:03
  Speaker 2: know they don't listen to this show because the criticism
• 8:06
  Speaker 2: was very specific, and like, but I am that, and
• 8:10
  Speaker 2: you're telling me that I'm not doing well and because
• 8:13
  Speaker 2: I don't have anybody on the show that represents that,
• 8:15
  Speaker 2: but I am that, So I'm confused what you're talking about. Like,
• 8:20
  Speaker 2: so they call us out and get angry without knowing
• 8:23
  Speaker 2: what we're about, and I'm like, or not knowing who
• 8:25
  Speaker 2: we are. So I'm like, uh, do people.
• 8:28
  Speaker 1: Have this problem or is it just does Yeah, I
• 8:33
  Speaker 1: would imagine that a lot of people get this. And
• 8:38
  Speaker 1: to be clear, we get some great suggestions, great usually
• 8:44
  Speaker 1: pr representatives or something who do have done the research
• 8:47
  Speaker 1: and under understand who we are. Yeah. So I don't
• 8:51
  Speaker 1: want to say this is everybody, but we do get
• 8:54
  Speaker 1: a lot where I mean, we've gotten some We've even
• 8:57
  Speaker 1: read on here that it was comical. How bad of
• 9:01
  Speaker 1: a match it was? No, But in the instance in
• 9:07
  Speaker 1: the show, it was also interesting because we get this
• 9:10
  Speaker 1: sometimes too, and not that we're like that big of
• 9:13
  Speaker 1: a deal, but people will say, I'll come on and
• 9:19
  Speaker 1: I'll help you, Like, well, wait, why are you coming
• 9:25
  Speaker 1: to I don't know you? This is out of the
• 9:30
  Speaker 1: kindness of your heart? What is this?
• 9:34
  Speaker 2: What is it?
• 9:36
  Speaker 1: Yeah? And that you know, that was a real big
• 9:40
  Speaker 1: push a couple of years ago and it still is.
• 9:43
  Speaker 1: But a couple of years ago it was like, you've
• 9:45
  Speaker 1: got to collaborate, you've got to be with everybody in
• 9:49
  Speaker 1: all kinds of spaces, And I don't think that's a
• 9:52
  Speaker 1: bad idea. Again, if you're a good fit. But a
• 9:56
  Speaker 1: couple of years ago that was the whole thing, like
• 9:59
  Speaker 1: you'll get there steners and they'll get your listeners, and
• 10:02
  Speaker 1: I'm just kind of like, if it's a good fit, maybe,
• 10:05
  Speaker 1: but otherwise I don't think that's gonna work. Like you
• 10:07
  Speaker 1: think it's gonna work.
• 10:09
  Speaker 2: I don't know. It's just because like as many shows
• 10:12
  Speaker 2: we've been on and people have been on our shows,
• 10:13
  Speaker 2: I'm not sure if that's a real thing, because they
• 10:17
  Speaker 2: don't understand when you're on a podcast that's not like yours,
• 10:22
  Speaker 2: that you have like your own opinions and all those
• 10:24
  Speaker 2: thoughts and great interaction with people. Great, but then when
• 10:26
  Speaker 2: you come onto the podcast you're like, wait, that's not
• 10:29
  Speaker 2: this is not what I expect. It was like, yeah,
• 10:30
  Speaker 2: we're very educational, research all these things, and very focused.
• 10:34
  Speaker 2: We have a focus in our it's not just this
• 10:37
  Speaker 2: other entertaining way, and our podcast is different is set
• 10:40
  Speaker 2: up differently.
• 10:41
  Speaker 1: That's kind of a good thing, but.
• 10:43
  Speaker 2: The shock is kind of like, oh.
• 10:46
  Speaker 1: Yeah, mind. We've definitely had some swaps where they've come
• 10:49
  Speaker 1: on and been like this is not what I thought
• 10:52
  Speaker 1: it would be. Yeah, this is what we've been doing,
• 10:59
  Speaker 1: but here's my theory, and I could be wrong. I
• 11:01
  Speaker 1: think there's two cases these collaborations on the show. I
• 11:06
  Speaker 1: think they're both gonna come on, but I think it's
• 11:08
  Speaker 1: because of not I think they're gonna be trying to
• 11:11
  Speaker 1: draw somebody out. This is one of my theories. Yes, Also,
• 11:19
  Speaker 1: they definitely have done illegal stuff on their podcast, but whatever.
• 11:22
  Speaker 1: Oh I don't know what that means. But okay, yeah, no,
• 11:27
  Speaker 1: they've because they're doking like a true crime podcast where
• 11:30
  Speaker 1: they're investigating a murder, and some of the stuff they've done,
• 11:33
  Speaker 1: I'm like that that's illegal. That's for sure legal.
• 11:35
  Speaker 2: Okay, Okay, I remember in the first season, because it's
• 11:38
  Speaker 2: been a lot of time since I've been like, y'all
• 11:40
  Speaker 2: are contaminating scenes?
• 11:42
  Speaker 1: What is happening? Oh yeah, yeah, definitely a lot of
• 11:45
  Speaker 1: that going on a lot. Also, something we have discussed
• 12:00
  Speaker 1: is that since the pandemic, you know, we record from
• 12:05
  Speaker 1: home often in our pjs or something. It's not glamorous.
• 12:11
  Speaker 1: It's not a glamorous thing, and so they've encountered that
• 12:14
  Speaker 1: to where people are expecting it to be like really
• 12:17
  Speaker 1: fancy and then they're like, no, this is we recording
• 12:20
  Speaker 1: this corner over here.
• 12:21
  Speaker 3: That's It's nice to see because right now the setups
• 12:26
  Speaker 3: for podcasts are like cushy lounges with giant arms with
• 12:30
  Speaker 3: no shielding and no like insulation.
• 12:33
  Speaker 2: I was like, that doesn't seem efficient.
• 12:37
  Speaker 1: No, yeah, it was interesting, just because you know, in
• 12:41
  Speaker 1: some cases I'm looking at their equipment. I'm like, you know,
• 12:43
  Speaker 1: this is kind of what we do use. But it
• 12:46
  Speaker 1: is pretty it's pretty nice. I guess their access to
• 12:51
  Speaker 1: like security footage is nice. It's explained well enough. But
• 12:55
  Speaker 1: I'm like, hmm, okay, that feels so suspicious. But another
• 13:01
  Speaker 1: another comment that really stuck out to me is Mabel
• 13:05
  Speaker 1: is getting introduced to this kind of friend she had
• 13:08
  Speaker 1: a falling out with. He's very famous now a very
• 13:12
  Speaker 1: famous influencer slash musician, and Mabel, I guess, feels like
• 13:20
  Speaker 1: secondary to her, like looked down on by her. And
• 13:25
  Speaker 1: Mabel's like, oh, I have my podcast. If you heard
• 13:28
  Speaker 1: about my podcast, and she says I only listened to
• 13:30
  Speaker 1: podcasts to fall asleep, It's like, yeah, I've heard that people.
• 13:38
  Speaker 1: That's okay, Yeah, I don't mind it. Hey, it's a
• 13:41
  Speaker 1: down load for me.
• 13:42
  Speaker 2: I like, all good, I've told my friends, don't listen
• 13:46
  Speaker 2: to it.
• 13:46
  Speaker 1: Just downloaded. That's fine. But it was just so funny
• 13:49
  Speaker 1: because I have heard that so many times.
• 13:52
  Speaker 2: That's funny.
• 13:53
  Speaker 1: Yeah, yeah, yeah, yeah, I get it. I've heard some
• 13:57
  Speaker 1: people have some people have written in they use it
• 14:00
  Speaker 1: to lull their pets to sleep, showing out our voices.
• 14:08
  Speaker 1: I don't know, Smantha. I definitely got one.
• 14:10
  Speaker 2: Oh really yeah my voice?
• 14:17
  Speaker 1: Oh no, I was into it. Don't get me wrong.
• 14:21
  Speaker 1: I'm merely laughing at this because it feels very again
• 14:24
  Speaker 1: telling they're aware of the podcast space, because we do
• 14:28
  Speaker 1: ad yeah, and we do get that comment a lot,
• 14:34
  Speaker 1: or at least in general podcasters do they get the
• 14:38
  Speaker 1: oh you help me fall asleep that night? Thanks excellent.
• 14:43
  Speaker 1: All right. So those are just some some things that
• 14:48
  Speaker 1: I thought were really funny. It did give me some
• 14:52
  Speaker 1: of these like oh yeah, they're definitely pushing for video podcasts.
• 14:55
  Speaker 1: Oh yeah, like those lashes into what they want from us,
• 15:01
  Speaker 1: and it makes me wonder because I the only Murders
• 15:04
  Speaker 1: in the Building podcast is a video podcast, so in
• 15:09
  Speaker 1: real life or there in real life?
• 15:12
  Speaker 2: Oh wow?
• 15:12
  Speaker 1: Okay, so I was kind of like, did you get
• 15:15
  Speaker 1: pushed this? It's that?
• 15:18
  Speaker 3: Why?
• 15:22
  Speaker 1: Because kind of the I mean, that's another thing as
• 15:24
  Speaker 1: we've seen Orizon celebrity podcast that sometimes will you schafe
• 15:29
  Speaker 1: a little at because it's sort of like I've been
• 15:31
  Speaker 1: here and here you are. I've been working in this space,
• 15:38
  Speaker 1: you know, ultimately whatever, but it is sort of something
• 15:42
  Speaker 1: we've seen where a lot of celebrities entered the space
• 15:45
  Speaker 1: and for better or worse. In some cases some of
• 15:48
  Speaker 1: them are great, but just that that whole thing of
• 15:53
  Speaker 1: you know, now the shows have a video companion podcast
• 15:56
  Speaker 1: right right, all this stuff. It's changed so much since
• 16:02
  Speaker 1: I started, for sure, when no one knew what a
• 16:04
  Speaker 1: podcast was about.
• 16:07
  Speaker 2: I still try to explain a podcast that people, though
• 16:10
  Speaker 2: surprisingly I.
• 16:11
  Speaker 1: Think some people still don't know. I remember it used
• 16:14
  Speaker 1: to be a big if you had an Apple, if
• 16:17
  Speaker 1: you had Apple technology, you were far more likely to
• 16:19
  Speaker 1: know what a podcast was as opposed to if you didn't.
• 16:22
  Speaker 1: I don't know if that's still true, but be interesting.
• 16:26
  Speaker 2: Yeah, we should, we should visit statistics and podcasting.
• 16:30
  Speaker 1: We should, we should, we could, we should, and we
• 16:36
  Speaker 1: do hear from you listeners, some of you who have podcasts,
• 16:39
  Speaker 1: so that's always fun too. And it it really has changed,
• 16:44
  Speaker 1: It really has changed, and is it's cyclical in some
• 16:49
  Speaker 1: ways that I find interesting, but we'll come back and
• 16:53
  Speaker 1: revisit the actual stats are now. I just wanted to
• 16:56
  Speaker 1: have a fun moment about this is what I've been
• 16:59
  Speaker 1: seeing in the media. I love it. Yeah. Good to know. Yes,
• 17:05
  Speaker 1: well listeners. If you have any thoughts about this, please
• 17:07
  Speaker 1: let us know. You can email us at Hello at
• 17:09
  Speaker 1: Stefannever Told You dot com. You can also find us
• 17:11
  Speaker 1: on Blue Sky at mom Stuff podcast, or on Instagram
• 17:13
  Speaker 1: and TikTok at stuff I Never Told You. We're also
• 17:16
  Speaker 1: on YouTube though it's not really a video podcast, uh
• 17:21
  Speaker 1: where we have new merch at Cotton Bureau, and we
• 17:24
  Speaker 1: have a book you can get for anything. You get
• 17:25
  Speaker 1: your books. Thanks as always to our superducer Christina, our
• 17:29
  Speaker 1: executive duce My, and your conturuder Joey. Thank you and
• 17:32
  Speaker 1: thanks to you for listening. Steffan Never Told You Instruction by
• 17:34
  Speaker 1: Heart Radio. For more podcast from my Heart Radio, you
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• 17:38
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