The 30 Seconds at Checkout That Make or Break Loyalty
Retailers spend fortunes perfecting the store, then hand the whole experience over to 30 seconds at the counter. In our latest episode, Senior Retail Analyst Lavina Suthenthiran sits down with Jessie Cole, Director of Strategic Planning at Effy Jewelry, and Sandra Ishak, Head of Marketing, Americas at Ingenico, to break down why the physical checkout moment carries as much weight as the first impression, and what it takes to get it right. INSIDE THE EPISODE: - Why the last touchpoint matters as much as the first, illustrated by Effy's cruise ship business, where community-driven checkout…
The skinny
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