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They Bought a Roofing Company Without Knowing If They Owned a Ladder | Eric Howland & Dustin Denton, Seamless Roofing
On today's show I sat down with lifelong friends Eric Howland and Dustin Denton about building Seamless Roofing, an Indianapolis-based commercial roofing company focused on relationships, operational excellence, and culture.
They remember accelerating their entrepreneurship timeline after Dustin was fired, choosing to acquire a roofing business despite limited industry knowledge, and learning through early missteps like a chaotic Vegas trade show and even not knowing if they owned a ladder.
They describe closing their first project by staking their reputation on referrals, navigating major…
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