Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Decoy Effect Pushes You to the Premium Choice
Episode 109 of Marketing Psychology explores the decoy effect, a pricing tactic that makes one option seem irresistibly better by adding a strategically inferior alternative. Lucas and Luna break down the classic popcorn study, the Economist subscription model, and how brands like Apple and movie theaters use decoys to steer consumers toward premium purchases. Learn how a seemingly irrelevant third choice can double conversion rates on high-margin items. This episode includes a listener-supported donation segment.
#DecoyEffect #BehavioralEconomics #PricingStrategy #ConsumerBehavior…
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